How To Become A Web Merchant: What It Is and Career Path

What is a web merchant and how to become one

Updated January 8, 2025

2 min read

There is more than meets the eye when it comes to being a web merchant. For example, did you know that they make an average of $39.09 an hour? That's $81,313 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

ScoreWeb MerchantUS Average

Salary

6.4

Avg. Salary $81,313

Avg. Salary $59,228

Stability Level

7.0

Growth Rate 10%

Growth Rate 0.3%

Diversity

4.3

Race

American Indian and Alaska Native 0.43%

Asian 8.83%

Black or African American 6.36%

Hispanic or Latino 9.39%

Unknown 4.56%

White 70.43%

Gender

female 60.71%

male 39.29%

Age - 43

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43

Stress Level

7.0

Stress level is high

7.1 - high

Complexity Level

8.5

Complexity Level is advanced

7 - challenging

Work Life Balance

6.0

Work Life balance is fair

6.4 - fair

Key steps to become a web merchant

Explore web merchant education requirements

Most common web merchant degrees

Bachelor's

79.3 %

Master's

13.8 %

Associate

6.9 %

Start to develop specific web merchant skills

Skills	Percentages
Web Site	100.00%

Complete relevant web merchant training and internships

Accountants spend an average of 3-6 months on post-employment, on-the-job training. New web merchants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a web merchant based on U.S. Bureau of Labor Statistics data and data from real web merchant resumes.

Research web merchant duties and responsibilities

Manage redesign of site templates and directory structure, incorporating new intranet functionality.
Negotiate co-op and promotional funds.
Review elements of ongoing website design from a usability perspective to ensure alignment with overall e-commerce and brand objectives.
Direct application development, content, design, SEO, SEM, PPC, creative and partner relations.

Prepare your web merchant resume

When your background is strong enough, you can start writing your web merchant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a web merchant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Web Merchant Resume templates

Build a professional Web Merchant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Web Merchant resume.

Apply for web merchant jobs

Now it's time to start searching for a web merchant job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams