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Job outlook for web managers in the United States
Web manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected web manager job growth rate is 10% from 2018-2028.
About 33,700 new jobs for web managers are projected over the next decade.
Web manager salaries have increased 8% for web managers in the last 5 years.
There are over 11,094 web managers currently employed in the United States.
There are 107,495 active web manager job openings in the US.
The average web manager salary is $82,696.
Are web manager jobs in demand?
Web Manager job and salary trends over time
Web Manager jobs over time
Web Manager job growth rate over time
Year  | # Of Jobs | % Of Population |
|---|---|---|
| 2021 | 11,094 | 0.00% |
| 2020 | 10,907 | 0.00% |
| 2019 | 12,011 | 0.00% |
| 2018 | 11,371 | 0.00% |
| 2017 | 11,158 | 0.00% |
Average web manager salary over time
Web Manager salary by year
| Year | Avg. Salary | Hourly Rate | % Change |
|---|---|---|---|
| 2025 | $82,696 | $39.76 | +3.9% |
| 2024 | $79,601 | $38.27 | +1.9% |
| 2023 | $78,112 | $37.55 | +1.6% |
| 2022 | $76,914 | $36.98 | +0.8% |
| 2021 | $76,303 | $36.68 | +1.9% |
Web Manager jobs by state
Most common states for web managers
| Rank | State | Population | # of Jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 407 | 59% |
| 2 | Massachusetts | 6,859,819 | 1,662 | 24% |
| 3 | Washington | 7,405,743 | 1,697 | 23% |
| 4 | Oregon | 4,142,776 | 786 | 19% |
| 5 | California | 39,536,653 | 6,558 | 17% |
| 6 | Utah | 3,101,833 | 527 | 17% |
| 7 | Illinois | 12,802,023 | 2,000 | 16% |
| 8 | New Jersey | 9,005,644 | 1,321 | 15% |
| 9 | Virginia | 8,470,020 | 1,229 | 15% |
| 10 | Minnesota | 5,576,606 | 838 | 15% |
| 11 | Rhode Island | 1,059,639 | 157 | 15% |
| 12 | Vermont | 623,657 | 91 | 15% |
| 13 | New York | 19,849,399 | 2,668 | 13% |
| 14 | Colorado | 5,607,154 | 740 | 13% |
| 15 | Delaware | 961,939 | 127 | 13% |
| 16 | Maryland | 6,052,177 | 709 | 12% |
| 17 | Connecticut | 3,588,184 | 414 | 12% |
| 18 | New Hampshire | 1,342,795 | 155 | 12% |
| 19 | Georgia | 10,429,379 | 1,174 | 11% |
| 20 | North Carolina | 10,273,419 | 1,119 | 11% |
Most common cities for web managers
| Rank | City | # of Jobs | Employment/ 1000ppl | Avg. Salary |
|---|---|---|---|---|
| 1 | Overland Park | 2 | 1% | $72,691 |
| 2 | San Francisco | 2 | 0% | $103,442 |
| 3 | Austin | 1 | 0% | $69,516 |
| 4 | Birmingham | 1 | 0% | $73,128 |
| 5 | Charlotte | 1 | 0% | $77,828 |
| 6 | Chicago | 1 | 0% | $73,777 |
| 7 | Irvine | 1 | 0% | $94,850 |
Web Manager job outlook: Expert opinions
Our panel of web manager experts
Cabrini University
Huntington University
University of Houston - Downtown
Berea College
Xavier University of Louisiana
Campbellsville University
Kansas State University
Pennsylvania State University - Erie (The Behrend College)
Illinois Wesleyan University
What will help Web Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
Professor Cheryl Pilchik
Marketing at Cabrini U.Cabrini University
Business Administration, Management And Operations
What Web Manager skills would you recommend for someone trying to advance their career?
Professor Cheryl Pilchik: Look at all the benefits offered by the company, such as medical, holidays, 401K, etc. Also, consider using the position as a steppingstone in your field to a second job in the near future.
Brock Zehr
Associate Professor of Business & Economics and MBA DirectorHuntington University
Religion/Religious Studies
What Web Manager skills would you recommend for someone trying to advance their career?
Brock Zehr: Do your homework. Research salaries for the position, geographic location, and your experience level on sites like salary.com and zippia.com to determine the salary range for the position. Know the numbers. Let the employer provide the first salary number and decide how much to negotiate from there. Also, look at the entire compensation package and not the salary alone. Benefit packages vary and can encompass and large portion of compensation.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Web Managers possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
What certifications/licenses/courses can have the biggest impact for Web Managers?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
Ashwith Chilvery Ph.D.
Director, Dual-Degree Engineering Program, Assistant Professor of PhysicsXavier University of Louisiana
Department of Physics and Computer Science
Will there be an enduring impact of the coronavirus pandemic on Web Managers?
Ashwith Chilvery Ph.D.: The coronavirus pandemic has made a substantial impact on every industry across latitude and longitude. It adapted us to the new normal, which some industries see as a boon and others as bane. HigherEd, which happens to be the oldest and mature industry, is no exception. The cohort of graduates who are very special because they are flexible, comprehend concepts via simulations, videos and peer mentoring. The benefits of these pedagogies are unique, thought provoking and content rich. Subsequently, our conventional methods to calibrate or gauge student's learning outcomes were fine-tuned to current circumstances. Moreover, the prominence of online learning has also enabled us to bridge the gap. So, the repercussions of pandemic on current graduates would be narrow and low-gravity.
What technical skills for a Web Manager stand out to employers?
Ashwith Chilvery Ph.D.: In any job market, employers always desire graduates with sound technical skills that complement their teams. For instance, graduates may want to be cognizant of disruptive technologies in their fields such as software programming, coding, designing, 3d printing, project management, digital marketing, technical writing, data analytics and etc. In addition, employers have special fondness for graduates with multidisciplinary capabilities and skills. Having such sound skills would enable them to evolve as an independent thinker and thrive as a team player.
Jeannie Clark
General Manager, WLCU-TV/FM, Assistant Professor of Broadcasting & Director of Broadcast ServicesCampbellsville University
What are the biggest trends we'll see in the Web Manager job market given the pandemic?
Jeannie Clark: From the employers I have worked with in the industry recently, I am seeing a trend for more remote work and a requirement for multi-skilled workers. The graduates that bring with them a combination of a degree, experience, and multiple skills seem to be more successful post-graduation than graduates that only have the degree and have not done any work to gain experience in their chosen field. With many businesses scaling down their workforce to save money, those that have multiple skills seem to be more valuable to employers than those who are qualified to do one job.
What technology do you think will become more important and prevalent for Web Managers in the next 3-5 years?
Dr. Esther Swilley: Mobile technology was the trend for the last ten years, but now we need home-based technology. What is going to make "my space" a better "office space." This will also include mobile, as people set up offices in their homes, their kids/parents' homes, and in their vacation homes. Folding monitors, hot spots, of course, as well as more powerful machines that can handle each family member at the same time. It will also mean more cloud usage - both personal and professional use.
Will there be an enduring impact of the coronavirus pandemic on Web Managers?
Elisa Beshero-Bondar Ph.D.: Yes, there certainly will. My digital project design course this fall involved seniors working entirely remotely on teams, and learning to work with GitHub, as well as Slack and Discord to coordinate together. Everything was more virtual than ever this year, and I know that these students learned more than ever before the pandemic about virtual task management and teamwork, because they relied on it more than ever to be connected with each other. They're marked by that awareness, and my colleagues indicate that those who graduate will be more resourceful and productive than before, and ready to work at a distance as needed.
Brian Law
Assistant Professor of Computer ScienceIllinois Wesleyan University
Computer Science Department
What Web Manager skills would you recommend for someone trying to advance their career?
Brian Law: There are several areas that are "hot" right now, such as the previously-mentioned data science, artificial intelligence, and systems, but also cybersecurity and databases/data warehousing. That being said, the most important thing for a new graduate seeking employment to do is just to do anything, produce something. Tech employers don't and have never trusted computer science credentialing; that mistrust is the origin of the infamous "tech interview," used to verify whether a candidate actually has the technical skills to back up their piece of paper.
So to preemptively answer that question and get a leg up on other candidates, graduates should be sure to generate some artifact(s) that demonstrate(s) their technical and organizational skills. Show them that you can plan a project, design it, see it through in programming it, and do so in a responsible, organized manner (good coding style, readable code, well-documented, and using proper version control), and you'll have addressed your future employer's greatest worries right off the bat.
If it's a project in one of these "hot" areas or specifically tuned for the work the employer does, all the better, but anything the employer is doing is probably leagues beyond what a fresh graduate can do by themselves in a few months, so ultimately they're not going to be that impressed with your domain-specific technical knowledge. Instead treat it more as an opportunity to show off your "soft" skills, your programming maturity, and your ability to actually produce a product rather than just answer exam questions. And while you're at it, you might as well make it something fun for yourself so you'll be driven to finish it.