How To Become A Web Manager: What It Is and Career Path

What is a web manager and how to become one

Updated January 8, 2025

5 min read

A web manager maintains and improves a website's performance, functionality, and user experience. They oversee the design, development, and performance of the website to meet business objectives and industry standards. A web manager also handles content creation, search engine optimization, and digital marketing. They collaborate with cross-functional teams to align the site with the organization's brand identity. A successful web manager uses the latest technologies and trends to optimize website performance and user experience.

ScoreWeb ManagerUS Average

Salary

6.5

Avg. Salary $82,696

Avg. Salary $59,228

Stability Level

7.5

Growth Rate 10%

Growth Rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 43.62%

male 56.38%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress Level

7.5

Stress level is high

7.1 - high

Complexity Level

9.0

Complexity Level is advanced

7 - challenging

Work Life Balance

3.5

Work Life balance is poor

6.4 - fair

What are the pros and cons of being a Web Manager?

Pros

Ability to work remotely or from home
High demand for skilled web managers
Potential for high salary and job security
Opportunity to work for a variety of organizations, including non-profits, startups, and large corporations
Ability to see the direct impact of your work on website traffic and user engagement

Cons

Long hours, including weekends and evenings for urgent projects
Frequent communication with clients can be challenging and time-consuming
Requires strong attention to detail and ability to catch errors before they go live
Can be repetitive or monotonous if working on similar projects or with limited creative freedom
Can be difficult to maintain work-life balance due to high workload and pressure to meet deadlines

Key steps to become a web manager

Explore web manager education requirements

Most common web manager degrees

Bachelor's

73.1 %

Associate

11.7 %

Master's

9.7 %

Start to develop specific web manager skills

Skills	Percentages
Digital Marketing	8.78%
WordPress	8.57%
Html Css	6.56%
B Testing	5.58%
Google Analytics	4.68%

Complete relevant web manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New web managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a web manager based on U.S. Bureau of Labor Statistics data and data from real web manager resumes.

Research web manager duties and responsibilities

Plan workflow and train catalog editors to manage XML.
Utilize 3scale tool to manage the API accessibility for external users.
Manage UI flow, technical standards, development and maintenance for these tools.
Manage the QA process from the business side to ensure that the proper test plans are executed.

Prepare your web manager resume

When your background is strong enough, you can start writing your web manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a web manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Web Manager Resume templates

Build a professional Web Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Web Manager resume.

Apply for web manager jobs

Now it's time to start searching for a web manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do web managers rate their job?