How To Become A Web Content Specialist: What It Is and Career Path

What is a web content specialist and how to become one

Updated January 8, 2025

4 min read

Web content specialists create written content and design websites to ensure that they convey the company or organization's message about their products and services.

Their job duties include researching, writing, and editing content, as well as coordinating other staff. A career as a web content specialist requires experience with online marketing, search engine optimization (SEO), and social media. Essential skills required to qualify for this job include communication, creativity, attention to detail, expert writing ability, and ability to engage consumers. Educational qualifications include a bachelor's degree in communications, marketing, computer science, or a related field. Prior experience is generally required as well.

The average hourly pay for this position is $26.12, which amounts to $54,340 annually. The career is projected to grow substantially in the near future, creating various new job opportunities across the United States.

ScoreWeb Content SpecialistUS Average

Salary

4.2

Avg. Salary $53,467

Avg. Salary $59,228

Stability Level

5.2

Growth Rate 13%

Growth Rate 0.3%

Diversity

2.2

Race

American Indian and Alaska Native 0.42%

Asian 10.61%

Black or African American 7.26%

Hispanic or Latino 13.48%

Unknown 6.74%

White 61.47%

Gender

female 50.98%

male 49.02%

Age - 36

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 36

Stress Level

5.2

Stress level is manageable

7.1 - high

Complexity Level

6.6

Complexity Level is challenging

7 - challenging

Work Life Balance

5.8

Work Life balance is fair

6.4 - fair

Newest jobs for Web Content Specialist in Knoxville, TN

Receive alerts for the newest job postings.

Key steps to become a web content specialist

Explore web content specialist education requirements

Most common web content specialist degrees

Bachelor's

74.4 %

Associate

13.0 %

Master's

9.6 %

Start to develop specific web content specialist skills

Skills	Percentages
Web Content	20.91%
WordPress	8.18%
Content Management System	5.95%
Google Analytics	4.84%
Digital Marketing	4.23%

Complete relevant web content specialist training and internships

Accountants spend an average of 3-6 months on post-employment, on-the-job training. New web content specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a web content specialist based on U.S. Bureau of Labor Statistics data and data from real web content specialist resumes.

Research web content specialist duties and responsibilities

Manage vendor contacts, analyze content, submit work orders, construct code with HTML & CSS and code source.
Develop and post product demos on YouTube, providing quick understanding of functionality to differentiate solutions and generate leads.
Provide support and respond to technical inquiries on Facebook.
Possess strong HTML abilities, attention to detail, and provide expertise in web development for the UTI website.

Prepare your web content specialist resume

When your background is strong enough, you can start writing your web content specialist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a web content specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Web Content Specialist Resume templates

Build a professional Web Content Specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Web Content Specialist resume.

Apply for web content specialist jobs

Now it's time to start searching for a web content specialist job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do web content specialists rate their job?