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Job outlook for web analysts in the United States
Are web analyst jobs in demand?
Web Analyst job and salary trends over time
Web Analyst jobs over time
Web Analyst job growth rate over time
Year  | # Of Jobs | % Of Population |
|---|---|---|
| 2021 | 2,260 | 0.00% |
| 2020 | 2,144 | 0.00% |
| 2019 | 2,107 | 0.00% |
| 2018 | 1,546 | 0.00% |
| 2017 | 1,466 | 0.00% |
Average web analyst salary over time
Web Analyst salary by year
| Year | Avg. Salary | Hourly Rate | % Change |
|---|---|---|---|
| 2025 | $78,546 | $37.76 | +3.4% |
| 2024 | $75,958 | $36.52 | +2.3% |
| 2023 | $74,238 | $35.69 | +2.1% |
| 2022 | $72,698 | $34.95 | +2.8% |
| 2021 | $70,710 | $34.00 | +1.8% |
Web Analyst jobs by state
Most common states for web analysts
| Rank | State | Population | # of Jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 302 | 44% |
| 2 | Virginia | 8,470,020 | 954 | 11% |
| 3 | Massachusetts | 6,859,819 | 636 | 9% |
| 4 | Rhode Island | 1,059,639 | 91 | 9% |
| 5 | Delaware | 961,939 | 89 | 9% |
| 6 | Maryland | 6,052,177 | 510 | 8% |
| 7 | Utah | 3,101,833 | 250 | 8% |
| 8 | Vermont | 623,657 | 53 | 8% |
| 9 | Colorado | 5,607,154 | 396 | 7% |
| 10 | Oregon | 4,142,776 | 280 | 7% |
| 11 | California | 39,536,653 | 2,304 | 6% |
| 12 | Washington | 7,405,743 | 435 | 6% |
| 13 | Arizona | 7,016,270 | 394 | 6% |
| 14 | Minnesota | 5,576,606 | 322 | 6% |
| 15 | Connecticut | 3,588,184 | 204 | 6% |
| 16 | Nebraska | 1,920,076 | 109 | 6% |
| 17 | New Hampshire | 1,342,795 | 76 | 6% |
| 18 | Alaska | 739,795 | 47 | 6% |
| 19 | Pennsylvania | 12,805,537 | 612 | 5% |
| 20 | Idaho | 1,716,943 | 84 | 5% |
Most common cities for web analysts
| Rank | City | # of Jobs | Employment/ 1000ppl | Avg. Salary |
|---|---|---|---|---|
| 1 | Richmond | 1 | 3% | $64,196 |
| 2 | Washington | 2 | 0% | $82,129 |
| 3 | Chicago | 1 | 0% | $77,016 |
| 4 | Detroit | 1 | 0% | $76,233 |
| 5 | New York | 1 | 0% | $78,826 |
| 6 | Oklahoma City | 1 | 0% | $69,913 |
| 7 | Orlando | 1 | 0% | $64,473 |
| 8 | San Francisco | 1 | 0% | $97,398 |
| 9 | San Jose | 1 | 0% | $96,721 |
| 10 | Tampa | 1 | 0% | $64,549 |
Web Analyst job outlook: Expert opinions
Our panel of web analyst experts
UMass Lowell
University of Southern Maine
Western Kentucky University
SUNY College at Geneseo
Siena College
University of Maine
West Virginia University
Spelman College
University of Minnesota - Twin Cities
Coastal Carolina University
Drexel University
University of Wyoming
Brigham Young University - Idaho
Pennsylvania State University - Beaver
Carthage College
Michael Ciuchta Ph.D.
Associate Professor, Program Coordinator, Masters of Science in EntrepreneurshipUMass Lowell
Department of Marketing, Entrepreneurship & Innovation
What Web Analyst skills would you recommend for someone trying to advance their career?
Michael Ciuchta Ph.D.: Obviously we are seeing a tremendous increase in AI and other digital technologies. These will become a more crucial skill set for many careers going forward. But I wouldn't downplay the role of what are traditionally seen as soft skills like empathy, communications, and judgment. Not only can these distinguish you from robots but from your human competitors as well.
What will help Web Analysts increase their earning potential?
Michael Ciuchta Ph.D.: If all you want is the highest potential starting salary, then you should aim for careers that offer them. But that is a shortsighted way to view things. For example, many careers that have tournament-like pay structures (think entertainment) often have very low starting salaries but the so-called winners enjoy outsized financial gains. If you are thinking about a more traditional career, I think it's important to make sure you are more valuable to your employer than they are to you. This means you have to market yourself, both to your current employer as well as to potential ones. Of course, this approach may not be for everyone and maximizing your salary potential is only one thing you should be considering when assessing job and career opportunities.
What will help Web Analysts increase their earning potential?
Dr. Swagata Banerjee PhD: Network extensively: Build relationships with professionals in your field, attend industry events, and join relevant professional organizations. Continuously learn and adapt: Stay updated on industry trends, new technologies, and best practices through courses, workshops, and online resources. Seek mentorship: Find experienced professionals who can offer guidance and advice as you navigate your career path. Be proactive and resourceful: Take initiative, seek out opportunities for growth, and don't be afraid to step outside your comfort zone.
What general advice would you give to a Web Analyst?
Adam Roth: As a liberal arts graduate, it is critical to focus on networking, continuous learning, and gaining practical experience. I strongly advise leveraging campus recruitment fairs, leadership positions, alumni gatherings, and platforms like LinkedIn to build a robust professional network. Utilize career services to seek out internships or volunteer opportunities that will enhance your skills and expand your professional network. Through your coursework and extra- and co-curricular activities, work on developing skills that are highly sought after by employers of new college graduates and which are in short supply; oral and written communication, analytical reasoning, problem solving, and teamwork. Complement these with technical skills that will make you more versatile in the job market. When possible, find mentors among alumni, internship supervisors, and even parents of friends who will offer guidance and support. Embrace opportunities to showcase your abilities, identify areas for improvement, and pursue additional coursework or online credentials to further enhance your skills and marketability.
What Web Analyst skills would you recommend for someone trying to advance their career?
Adam Roth: I recommend that students start by identifying a specific skill in demand within your field, such as data analysis or social media marketing, and focus on developing expertise in that area. Research salary ranges and living costs in particular areas where you’re interested in working to ensure your compensation aligns with the local market. Always negotiate a salary and consider other aspects of the offer, such as funds for continuing education, technology and more. Continuing to network and establish demand for your services is essential; attend industry events, join professional associations, and engage with professionals in your field. Never miss an opportunity to reach out to and check in with your professional contacts. Pursue additional learning opportunities and education, such as certifications or advanced degrees, to provide a competitive advantage and increase your earning potential over time.
What will help Web Analysts increase their earning potential?
Bradley Andrew Ph.D.: Once you have your first job, ask about or determine the 20% of your supervisor’s job that they hate and start doing that for them. They will love you for it and it will quickly get you recognition. You’ll also be well on your way to learning your boss’s job. Continue doing this as you progress in your career (Kudos to Theo Epstein, former GM for the Red Sox, for this recommendation)
No matter the task you’re given, do it to the absolute best of your abilities. In the professional world, you may often be given menial tasks or tasks that you don’t believe are part of your job description. Doing those tasks to the absolute best of your ability leads to increased trust, recognition and responsibility and will put you “above class.” If asked, the coffee you bring should be the best your boss has ever had. You never know who’s watching.
Don’t expect credit and don’t ask for credit when things go right; give the credit to others.
Tove Rasmussen
LecturerUniversity of Southern Maine
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a Web Analyst?
Tove Rasmussen: Tove Rasmussen advises graduates beginning their career in the field to...
What Web Analyst skills would you recommend for someone trying to advance their career?
Timothy Rich PhD: Think about the types of jobs that interest you and the skills necessary for those jobs early. So many students start thinking about post-graduation life spring their senior year, when it should be an incremental process much earlier. Another pieces of advice would be to talk to faculty and alum about your interests, find internship or research opportunities when possible, and try to figure out early your strengths and weaknesses. It's easy for students, especially high performing ones, to not fully consider what their weaknesses are. I encourage students to jot down what they see as their skills too and to share them with others. It helps them to identify what's a common skill versus something that might make them stick out.
Jasmine Tang
SUNY College at Geneseo
Bilingual, Multilingual, And Multicultural Education
What Web Analyst skills would you recommend for someone trying to advance their career?
Jasmine Tang: Be confident of their major/minor or the subject they like and do best of the field they like for themselves not for money or please their parents or fulfill the dream of others.
What general advice would you give to a Web Analyst?
Sunita Goel PhD: Great. Will send you the responses soon. Please let me know the latest deadline by which you need them.
What Web Analyst skills would you recommend for someone trying to advance their career?
Sunita Goel PhD: Great. Will send you the responses soon. Please let me know the latest deadline by which you need them.
What general advice would you give to a Web Analyst?
Dr. Ryan LaRochelle Ph.D.: Be flexible. Today's job market is not the same as the one that your parents or grandparents entered into. It's unlikely that you'll be with the same company for your entire working career, so look at every experience as a potential opportunity to learn and explore. Also, the work environment you're joining is more important than the job title and position description. Do some research about what it's like to work at the place that is looking to hire you, and don't be afraid to reach out to current employees to get some candid feedback. Your job title and job description is much easier to change or renegotiate over time, but it's really hard to completely transform a toxic organizational culture and environment.
What Web Analyst skills would you recommend for someone trying to advance their career?
Robert Bentz: The obvious one is artificial intelligence. Many people are concerned that they may be replaced by AI, but nothing can be further from the truth. Those who learn to work with AI are going to be the ones that excel. There's a skill to knowing what you can and can't get from this remarkable new technology.
What general advice would you give to a Web Analyst?
Oliver Keys Jr: The power of mentorships and networking early in your career will be beneficial in the long run. Also, understanding that professional skills can be half the battle. Showing up on time, dressing appropriately, and communicating effectively can be challenging for some students. Internships and externships are great for students to get technical and professional experience.
What general advice would you give to a Web Analyst?
Dr. Paige Novak P.E. (Minnesota), BCEE: Ask questions, stay curious and open minded, take opportunities to learn and develop new skills.
Mark Chandler
Director of Government Relations and Professor of PracticeCoastal Carolina University
Intelligence, Command Control And Information Operations
What Web Analyst skills would you recommend for someone trying to advance their career?
Mark Chandler: First, focus on being good at your job. Focus on learning your specific assigned area. Get the basics down – analytic skills, communication skills. Build a strong work ethic and professional foundation. If you can find a good mentor, link up with them. Be willing to go the “extra mile” in being a team player and doing things to help others on the team, and put in the hours. In intelligence, you will not always like what policy makers do or say. It’s not our job to agree or disagree with the policy, our job is to study the situation, present the facts and then present a fact-based analytic assessment. Keep opinion, bias, and politics out of our work. This will be a challenge, but it’s one you have to recognize in order to not succumb to it.
What Web Analyst skills would you recommend for someone trying to advance their career?
Mark Stehr PhD: At the start of your career, it's very important to land a role where you learn a lot and find good mentors. The additional skills will pay dividends as your career progresses.
What Web Analyst skills would you recommend for someone trying to advance their career?
Lars Kotthoff: Anything and everything related to AI, but in particular being able to cut through the hype and being able to assess new technologies realistically.
What Web Analyst skills would you recommend for someone trying to advance their career?
Prof. Kim Jovanovich P.E.: Attached please see the responses to your interview questions. I hope this sheds some light on the questions you asked!
What will help Web Analysts increase their earning potential?
Kevin Kimball: Continue learning and make social connections within your employer’s umbrella, within your profession and within your larger community. The ones who have significant earnings upside are the ones who can sell the business and be connectors between people.
What Web Analyst skills would you recommend for someone trying to advance their career?
Karen Barr MBA: Technology will continue to impact organizations. Having current and diverse skills related to technology will be even more important in the next 3-5 years.
What Web Analyst skills would you recommend for someone trying to advance their career?
Mr. Joseph Tenuta MBA: Any major can benefit from the ability to analyze, read, and interpret data. From a software standpoint, learn Excel. For everyone, learn how to write a business email and email etiquette. It also pays to be attentive, be on time, and respectful. It helps to be a nice person too.