What is a visual merchandiser and how to become one

Updated January 8, 2025
4 min read
Quoted Expert
Abby Guido
introduction image

A visual merchandiser designs and creates compelling product displays in retail stores or showrooms to attract customers and increase sales. They work with store managers, buyers, and marketing teams to develop visual concepts and themes that align with the brand's image and target audience. Visual merchandisers use creativity and artistic skills to arrange products, props, lighting, and signage in a visually appealing manner. They also monitor sales trends and adjust displays accordingly.

What general advice would you give to a Visual Merchandiser?

A
We've all heard the buzz about networking, and there is so much buzz because it works. Make sure your LinkedIn profile is both up to date and active. Connect with all of your past professors, classmates, and anyone and everyone you meet in a professional setting. I often tell students to get into the habit of searching for any classroom guests, or guest lecturers, to connect, thank them for their time, and build their network. Share content. Write articles, or reshare those you find interesting.

Every job I have ever received in my career has been through someone else I know. I share this with students to help them see the value in relationships. I always remember the students that took the time to write a handwritten thank-you note. And I think of them when I get an email asking if I know any students are looking for work.
ScoreVisual MerchandiserUS Average
Salary
3.0

Avg. Salary $38,037

Avg. Salary $59,228

Stability Level
5.5

Growth Rate 10%

Growth Rate 0.3%

Diversity
7.0
Race

American Indian and Alaska Native 0.49%

Asian 5.34%

Black or African American 8.50%

Hispanic or Latino 13.83%

Unknown 5.10%

White 66.75%

Gender

female 72.69%

male 27.31%

Age - 39
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39
Stress Level
5.5

Stress level is manageable

7.1 - high

Complexity Level
6.0

Complexity Level is intermediate

7 - challenging

Work Life Balance
7.8

Work Life balance is good

6.4 - fair

What are the pros and cons of being a Visual Merchandiser?

Pros

  • Variety in day-to-day tasks

  • Opportunities for growth and advancement

  • Possibility of travel for store set-up and displays

  • Potential for flexible scheduling

  • Chance to work in a fast-paced, dynamic environment

Cons

  • High-pressure deadlines and expectations

  • Long hours, including nights and weekends

  • Frequent changes in company direction and focus

  • Requires strong attention to detail and ability to multitask

  • Can be repetitive or monotonous at times

Visual Merchandiser career paths

Key steps to become a visual merchandiser

  1. Explore visual merchandiser education requirements

    Most common visual merchandiser degrees

    Bachelor's

    57.0 %

    Associate

    24.2 %

    High School Diploma

    12.5 %
  2. Start to develop specific visual merchandiser skills

    Skills
    ascdesc
    Percentages
    ascdesc
    Customer Service24.80%
    Ladders16.79%
    Sales Floor10.26%
    Store Management5.95%
    Drive Sales5.66%
  3. Complete relevant visual merchandiser training and internships

    Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New visual merchandisers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a visual merchandiser based on U.S. Bureau of Labor Statistics data and data from real visual merchandiser resumes.
  4. Research visual merchandiser duties and responsibilities

    • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
    • Provide support to all meeting and VTC rooms.
    • Merchandise mens, ladies, kids, and accessories departments.
    • Operate audio board, PowerPoint, camera, and video switcher.
  5. Prepare your visual merchandiser resume

    When your background is strong enough, you can start writing your visual merchandiser resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a visual merchandiser resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Visual Merchandiser Resume templates

    Build a professional Visual Merchandiser resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Visual Merchandiser resume.
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  6. Apply for visual merchandiser jobs

    Now it's time to start searching for a visual merchandiser job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Visual Merchandiser Job

Zippi

Are you a Visual Merchandiser?

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Average visual merchandiser salary

The average Visual Merchandiser salary in the United States is $38,037 per year or $18 per hour. Visual merchandiser salaries range between $27,000 and $53,000 per year.

Average Visual Merchandiser Salary
$38,037 Yearly
$18.29 hourly

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How do visual merchandisers rate their job?

-/5

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Visual Merchandiser reviews

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A zippia user wrote a review on Feb 2023
Cons

Can't say anything I buy the product that sells or does not a sale makes me profit. Always liked inventory.


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A zippia user wrote a review on Nov 2022
Pros

Flexible schedule


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A zippia user wrote a review on Mar 2020
Pros

Creating visually stunning displays, being active, and interacting with people


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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