What does a Vice President Of Marketing & Communications do?
A vice president of marketing & communications is responsible for overseeing the marketing operations of an organization, ensuring the accuracy and efficient dissemination of information across digital platforms and other communicative mediums. Vice presidents of marketing & communications evaluate the effectiveness of marketing strategies and identify business opportunities that would generate resources for revenues according to market conditions and audience demands. They also coordinate with business partners for brand promotions, inform them of any adjustments on business plans, and ensure their satisfaction by adhering to their requirements for business goals.
Vice president of marketing & communications responsibilities
Here are examples of responsibilities from real vice president of marketing & communications resumes:
- Manage social media components including the SportSims' blog and Facebook page.
- Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
- Identify and develop high ROI programs with media, marketing partners and external properties that drive partner and consumer engagement.
- Utilize salesforce for lead generation and financial accuracy.
- Develop management system for measuring campaign effectiveness and ROI of marketing spend.
- Manage email campaign calendar, produce and launch all email communications including audience segmentation, HTML and tracking/reporting.
- Produce internal communications documents, including PowerPoint presentations, newsletters and correspondence.
- Schedule meetings with and design presentations, utilizing PowerPoint and WebEx for members and providers participating in KanCare.
- Direct company communications and publications including brand messaging and design, copywriting, media relations, and website content.
Vice president of marketing & communications skills and personality traits
We calculated that 9% of Vice Presidents Of Marketing & Communications are proficient in Digital Marketing, Communications Strategy, and Marketing Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Vice Presidents Of Marketing & Communications that have these skills listed on their resume here:
- Digital Marketing, 9%
Developed and implemented new digital marketing communications, business development, and process improvement strategies - employing DRIVE process improvement techniques.
- Communications Strategy, 9%
Led the development and execution of first integrated brand advertising and communications strategy across traditional and new media channels.
- Marketing Campaigns, 5%
Led centralized marketing team responsible for development and execution of marketing campaigns with independent agencies, customers and prospects.
- Integrated Marketing, 4%
Created integrated marketing capabilities, including database marketing and applied business-to-business and consumer segmentation, coordinating all communications across Company businesses.
- Market Research, 4%
Negotiated contracts with sponsors, market research vendors, medical advisory panel and another nonprofit and executed projects.
- Press Releases, 4%
Prepare the CEO for interviews and messaging for employees, donors, press releases, web content, and social media.
"digital marketing," "communications strategy," and "marketing campaigns" are among the most common skills that vice presidents of marketing & communications use at work. You can find even more vice president of marketing & communications responsibilities below, including:
Analytical skills. The most essential soft skill for a vice president of marketing & communications to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a vice president of marketing & communications resume shows how their duties depend on analytical skills: "selected contributions: * analyze and write the first brand marketing campaign for the company. "
Communication skills. Another soft skill that's essential for fulfilling vice president of marketing & communications duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a vice president of marketing & communications resume, here's how vice presidents of marketing & communications can utilize communication skills in their job responsibilities: "worked closely with senior management to advise on marketing communications and investor relations strategy and plans. "
Creativity. This is an important skill for vice presidents of marketing & communications to perform their duties. For an example of how vice president of marketing & communications responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a vice president of marketing & communications: "created marketing materials, web copy, press releases, creative campaigns and more. ".
Interpersonal skills. For certain vice president of marketing & communications responsibilities to be completed, the job requires competence in "interpersonal skills." The day-to-day duties of a vice president of marketing & communications rely on this skill, as "managers must deal with a range of people in different roles, both inside and outside the organization." For example, this snippet was taken directly from a resume about how this skill applies to what vice presidents of marketing & communications do: "develop sales and marketing strategy manage social media manage and develop marketing collateral relationship building strong interpersonal skills branding networking. "
Organizational skills. Another common skill required for vice president of marketing & communications responsibilities is "organizational skills." This skill comes up in the duties of vice presidents of marketing & communications all the time, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An excerpt from a real vice president of marketing & communications resume shows how this skill is central to what a vice president of marketing & communications does: "directed first-ever centralized marketing & communications team of 16 staff members formed after new strategic plan and organizational realignment. "
The three companies that hire the most vice president of marketing & communicationss are:
- EEstée Lauder3 vice presidents of marketing & communications jobs
- SSACH S.A.2 vice presidents of marketing & communications jobs
- EElder Care Alliance of San Rafael2 vice presidents of marketing & communications jobs
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Compare different vice presidents of marketing & communications
Vice president of marketing & communications vs. Marketing director
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
While similarities exist, there are also some differences between vice presidents of marketing & communications and marketing director. For instance, vice president of marketing & communications responsibilities require skills such as "communications strategy," "external communications," "seo," and "brand awareness." Whereas a marketing director is skilled in "sales strategies," "email marketing," "email campaigns," and "project management." This is part of what separates the two careers.
Marketing directors really shine in the manufacturing industry with an average salary of $131,349. Comparatively, vice presidents of marketing & communications tend to make the most money in the real estate industry with an average salary of $141,075.marketing directors tend to reach similar levels of education than vice presidents of marketing & communications. In fact, marketing directors are 3.2% less likely to graduate with a Master's Degree and 0.1% more likely to have a Doctoral Degree.Vice president of marketing & communications vs. Communications project manager
A communications project manager is in charge of overseeing the development of internal and external communication materials. Their responsibilities typically revolve around performing research and analysis to identify client or company needs, developing effective communication strategies, coordinating different teams to ensure the quality and accuracy of projects, setting objectives and goals, and managing schedules and budgets. Furthermore, as a manager, it is essential to lead and encourage the team to reach goals, all while implementing the company's policies and regulations, including its vision and mission.
Each career also uses different skills, according to real vice president of marketing & communications resumes. While vice president of marketing & communications responsibilities can utilize skills like "digital marketing," "communications strategy," "marketing campaigns," and "integrated marketing," communications project managers use skills like "project management," "powerpoint," "status reports," and "sharepoint."
Communications project managers earn a lower average salary than vice presidents of marketing & communications. But communications project managers earn the highest pay in the manufacturing industry, with an average salary of $81,929. Additionally, vice presidents of marketing & communications earn the highest salaries in the real estate with average pay of $141,075 annually.In general, communications project managers achieve similar levels of education than vice presidents of marketing & communications. They're 1.3% less likely to obtain a Master's Degree while being 0.1% more likely to earn a Doctoral Degree.Vice president of marketing & communications vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
The required skills of the two careers differ considerably. For example, vice presidents of marketing & communications are more likely to have skills like "communications strategy," "external communications," "communications plan," and "strategic plan." But a marketing lead is more likely to have skills like "project management," "healthcare," "digital transformation," and "strong project management."
Marketing leads earn the highest salary when working in the technology industry, where they receive an average salary of $118,478. Comparatively, vice presidents of marketing & communications have the highest earning potential in the real estate industry, with an average salary of $141,075.marketing leads typically earn similar educational levels compared to vice presidents of marketing & communications. Specifically, they're 1.5% less likely to graduate with a Master's Degree, and 0.2% less likely to earn a Doctoral Degree.Vice president of marketing & communications vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Types of vice president of marketing & communications
Updated January 8, 2025
