Explore Jobs
Find Specific Jobs
Explore Careers
Explore Professions
Best Companies
Explore Companies
What is a trade marketing manager and how to become one
Trade marketing managers are responsible for developing and implementing well-thought-out marketing strategies that increase the success rate and brand perception. They develop marketing strategies aligned with the brand strategy and maintain customer relationships for future purchases. Trade marketing managers earn an average sum of $92,000 annually or $44 per hour.
Trade marketing managers develop strategies to generate interest in their products, and they create demand for the products at wholesalers and retail organizations. They focus on developing and overseeing an organization's marketing activities and designing unique plans for individual products. They are creative professionals with excellent analytical and communication skills.
Trade marketing managers typically hold a bachelor's or master's degree in business, marketing, or other related fields. They are expected to have some experience as a trade marketing manager. They should also have strong project management abilities in order to effectively oversee an organization's strategy, including creating marketing materials and attending trade shows.
What general advice would you give to a Trade Marketing Manager?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $100,451
Avg. Salary $59,228
Growth Rate 10%
Growth Rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 39.82%
male 60.18%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity Level is advanced
7 - challenging
Work Life balance is poor
6.4 - fair
Newest jobs for Trade Marketing Manager in ,
Receive alerts for the newest job postings.
Trade Marketing Manager career paths
Key steps to become a trade marketing manager
Explore trade marketing manager education requirements
Start to develop specific trade marketing manager skills
Skills 
Percentages ROI 8.61% POS 7.58% Brand Marketing 6.98% Wine 5.18% Logistics 4.78% Complete relevant trade marketing manager training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New trade marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a trade marketing manager based on U.S. Bureau of Labor Statistics data and data from real trade marketing manager resumes.Research trade marketing manager duties and responsibilities
- Manage post promotion analysis process to review trade promotions and make recommendations for improving ROI and effectiveness of future promotions.
- Provide national, regional and local trade marketing/brand support for a global wine company with a leading portfolio of iconic wines.
- Customize ad campaigns, innovate new POS material resulting in increase product awareness.
- Execute comprehensive review of all marketing activation programs to evaluate ROI and develop new ways to optimize programs for future execution.
Prepare your trade marketing manager resume
When your background is strong enough, you can start writing your trade marketing manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a trade marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose From 10+ Customizable Trade Marketing Manager Resume templates
Build a professional Trade Marketing Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Trade Marketing Manager resume.
Apply for trade marketing manager jobs
Now it's time to start searching for a trade marketing manager job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How Did You Land Your First Trade Marketing Manager Job
Are you a Trade Marketing Manager?
Share your story for a free salary report.
Average trade marketing manager salary
The average Trade Marketing Manager salary in the United States is $100,451 per year or $48 per hour. Trade marketing manager salaries range between $72,000 and $139,000 per year.
What Am I Worth?
How do trade marketing managers rate their job?
Trade Marketing Manager reviews
Reviewing Brand Performance and competitive information. Also, I enjoying identifying the white space and opportunities to grow.
Super tight deadlines.
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
- Lot of challenges, a lot - Lot to innovate, to make customer's shopping experience beautiful, every month - Quick decision making, fail at times, learn every time - Big on power, bigger on responsibilities - Buck stops at you
- 24 X 7 on the toes - Manage across categories, across vendors - Keep all vendors happy, which you cannot - Failure of any cross-functional team will make you suffer from every angle
Updated January 8, 2025
