TRA, Inc. is a media and marketing research company whose proprietary patent pending platform, Media TRAnalytics , cost effectively matches the ads that people actually receive with the products people actually buy, giving advertisers, agencies and media transparency, accountable measurement, media planning and improved return-on-investment for their advertising spend. TRA has 1.5 million households of TV set top box data from multiple software platforms, 54 million households of purchase data and the largest single source database ever - 370,000 households.The staff at TRA come from unusually diverse demographic backgrounds. The company is 39.1% female and 40.6% ethnic minorities. The diversity in TRA employees extends to employee political beliefs. Its employees are politically diverse and represent a balanced blend of political orientations, with 52.0% Democrats and 48.0% Republicans. Despite their political differences, employees at TRA seem to be happy. The company has great employee retention with staff members usually staying for 4.1 years.TRA is a medium media company with 751 employees and an annual revenue of $18.0M that is headquartered in New York, NY.
TRA's Mission Statement
To provide high quality Competence-Based professional training, research and consultancy services in customs, taxation and related fields through competent and motivated staff.
The founders of TRA are Mark Lieberman and Bill Harvey.
The key people at TRA are Mark Lieberman and Bill Harvey.
Key People
M
Mark Lieberman
B
Bill Harvey
TRA salaries
8.6
Salary Score
Average TRA Salary
$49,258
yearly
$23.68 hourly
Updated March 14, 2024
Rate TRA's commitment to diversity and inclusion.
TRA diversity
9.9
Diversity Score
We calculated TRA’s diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of TRA’s workforce.
TRA diversity summary. Zippia estimates TRA's demographics and statistics using a database of 30 million profiles. Zippia verifies estimates with BLS, Census, and current job openings data for accuracy. We calculated TRA's diversity score by measuring multiple factors, including the ethnic background, gender identity, and language skills of TRA's workforce.
TRA has 751 employees.
39% of TRA employees are women, while 61% are men.
The most common ethnicity at TRA is White (59%).
16% of TRA employees are Hispanic or Latino.
12% of TRA employees are Black or African American.
The average employee at TRA makes $49,258 per year.
TRA employees are most likely to be members of the democratic party.
Employees at TRA stay with the company for 4.1 years on average.
Do you work at TRA?
Were you satisfied with TRA's salary and benefits?
TRA Financial Performance
7.8
Performance Score
Are You An Executive, HR Leader, Or Brand Manager At TRA?
Claiming and updating your company profile on Zippia is free and easy.
Zippia gives an in-depth look into the details of TRA, including salaries, political affiliations, employee data, and more, in order to inform job seekers about TRA. The employee data is based on information from people who have self-reported their past or current employments at TRA. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by TRA. The data presented on this page does not represent the view of TRA and its employees or that of Zippia.
TRA may also be known as or be related to TRA and TRA Inc.