What is a store manager and how to become one

Updated January 8, 2025
4 min read
Quoted Experts
Steve Wages Ph.D.,
Kerem Cakirer Ph.D.
introduction image

A store manager is responsible for overseeing the day-to-day operations of a store. This includes managing staff, ensuring customer satisfaction, and meeting sales goals. They are responsible for hiring and training employees, creating work schedules, and managing inventory. Store managers must also maintain a safe and clean environment for both employees and customers. They work closely with other managers in the company to develop sales strategies and marketing campaigns.

What general advice would you give to a Store Manager?

S

Steve Wages Ph.D.Steve Wages Ph.D. LinkedIn Profile

Director, Cloverdale Center for Youth and Family, Faulkner University

As soon as possible, establish a formal mentoring relationship with someone who is seasoned in pastoral counseling. Generally, the research demonstrates that the performance of employees with mentors is of a higher quality, they advance in their responsibilities and careers faster, and they avoid common mistakes exhibited by other employees. Establish short-term goals (6 months) for your position and a plan for overcoming obstacles; then ask your mentor to hold you accountable for implementing your plan. As part of your self-care. you also need to be proactive in developing a few close friendships, perhaps including colleagues, who can be a source of emotional support and encouragement to you personally.

You should be confident in your training while also being realistic and transparent about your limitations. There is still a lot that you do not know and much you will learn with experience. Until then, be willing to say "I don't know" when faced with problems you have not addressed before. Then commit to learning more about the issue through personal study and/or consulting with a more experienced colleague or mentor. In some cases, you may need to invite a more experienced counselor to meet with a client or where appropriate refer them to someone else.

You need to equip yourself to address structural changes to the delivery of pastoral care and counseling as a consequence of the pandemic. You will need to adapt to providing pastoral counseling virtually perhaps via Zoom sessions. Give thought as to how the virtual context impacts the counseling process and the spiritual resources you employ. For example, if you are comfortable praying with a client in your office, will you be equally inclined to pray with them online or over a phone. In light of the pandemic, Dr. Chuck Lawless noted, "Good pastoral care has required being more proactive than reactive." Ordinarily, pastoral counselors are reactive in that they respond to needs when they hear about them or when they are
ScoreStore ManagerUS Average
Salary
3.7

Avg. Salary $46,950

Avg. Salary $59,228

Stability Level
9.6

Growth Rate 6%

Growth Rate 0.3%

Diversity
3.5
Race

American Indian and Alaska Native 0.47%

Asian 6.34%

Black or African American 6.15%

Hispanic or Latino 15.08%

Unknown 4.33%

White 67.63%

Gender

female 48.78%

male 51.22%

Age - 44
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 44
Stress Level
9.6

Stress level is very high

7.1 - high

Complexity Level
9.2

Complexity Level is advanced

7 - challenging

Work Life Balance
3.6

Work Life balance is poor

6.4 - fair

What are the pros and cons of being a Store Manager?

Pros

  • Potential for high salary and bonuses

  • Employee discounts

  • Ability to shape store culture and atmosphere

  • Opportunity to develop business acumen

  • Ability to influence sales and profitability

Cons

  • Long hours (including weekends and holidays)

  • High stress environment, especially during peak seasons

  • Responsibility for store performance and meeting sales targets

  • Dealing with inventory shortages or damage

  • Balancing administrative tasks with customer service needs

Store Manager career paths

Key steps to become a store manager

  1. Explore store manager education requirements

    Most common store manager degrees

    Bachelor's

    47.9 %

    Associate

    21.9 %

    High School Diploma

    19.5 %
  2. Start to develop specific store manager skills

    Skills
    ascdesc
    Percentages
    ascdesc
    Store Management8.14%
    Retail Store5.00%
    Customer Service4.84%
    PET4.72%
    Loss Prevention4.65%
  3. Complete relevant store manager training and internships

    Accountants spend an average of 6-12 months on post-employment, on-the-job training. New store managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a store manager based on U.S. Bureau of Labor Statistics data and data from real store manager resumes.
  4. Gain additional store manager certifications

    Store manager certifications can show employers you have a baseline of knowledge expected for the position. Certifications can also make you a more competitive candidate. Even if employers don't require a specific store manager certification, having one may help you stand out relative to other applicants.

    The most common certifications for store managers include Certified Management Accountant (CMA) and Food Safety Manager Certification.

    More About Certifications
  5. Research store manager duties and responsibilities

    • Store achieve highest UPT in company for FY11.
    • Assist the DM and help to manage the district in her absence.
    • Manage the store's inventory with GNC guidelines; receiving, checking and shelving all merchandising orders.
    • Train and develop to manage multi-unit operations.
  6. Prepare your store manager resume

    When your background is strong enough, you can start writing your store manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a store manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Store Manager Resume templates

    Build a professional Store Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Store Manager resume.
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  7. Apply for store manager jobs

    Now it's time to start searching for a store manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Store Manager Job

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Are you a Store Manager?

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Average store manager salary

The average Store Manager salary in the United States is $46,950 per year or $23 per hour. Store manager salaries range between $30,000 and $73,000 per year.

Average Store Manager Salary
$46,950 Yearly
$22.57 hourly

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How do store managers rate their job?

5/5

Based On 3 Ratings

5 Stars

4 Stars

3 Stars

2 Stars

1 Star

Store Manager reviews

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A zippia user wrote a review on Jul 2022
Pros

Helping my stores and employees achieve there goals

Cons

Only one day off no time for family


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A zippia user wrote a review on Apr 2022
Pros

I have leadership skills I always hire employees who like to work in a team I like to see sales increase and love to see the best customer service is given

Cons

In reality, i do not complain as its who i am


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A zippia user wrote a review on Jul 2020
Pros

Ability to resolve issues, timely delivery on goals and mantainance of inter personal relationship and organizing.

Cons

Insurbordination, failure to deliver on tasks and targets.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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