Social Media Specialist Jobs in Byron, MI

Here's the deal... We're growing our team and our client list. We need to hire someone in a part-time capacity, at least initially. This is probably 10-20 hours a week to start, depending on experience and need. We are incredibly lucky in the fact that a number of our clients are typically current or former C-Suite level executives or business owners. We manage their social media accounts and create their content, which is usually only on LinkedIn. You'll get to meet some amazing people working in this role. If you've ever thought you'd be good at ghostwriting for really interesting people, this could be your dream role. We do require that you can create engaging visuals, so it's not only writing and strategy. While this role will be focused on our LinkedIn clients, we do have a range of clients that are active on multiple platforms that are small to medium-sized businesses and brands in industries from health care to technology to manufacturing. We would like our new team member to be versatile enough to work with any client on any platform if assigned. Below are all the actual details of the job and what we are looking for. Ideal Candidate Profile: This role is great for someone looking for a part-time, flexible position-perhaps a professional re-entering the workforce after a career pause or someone seeking a role that allows for work-life balance. We welcome candidates with a few years of prior professional experience who can bring a fresh perspective to our team discussions and strategy development. Job Summary: Bloom Social is looking for a Social Media Specialist with deep expertise in LinkedIn to drive brand presence, executive thought leadership, and personal branding for our clients. While proficiency across all social media platforms (e.g., Facebook, Instagram, X, TikTok) is essential, this role will be primarily focused on LinkedIn, with a special emphasis on executive thought leadership content and personal branding development. The ideal candidate is a creative storyteller with strong strategic thinking skills, an eye for detail, and the ability to manage multiple client accounts while driving impactful social media growth. Key Responsibilities: LinkedIn & Executive Personal Branding: Develop and execute LinkedIn-first strategies that elevate executives as thought leaders in their industries. Work closely with executives to craft and refine personal branding strategies that showcase their expertise, build credibility, and foster meaningful connections. Create thought leadership content for executives, including LinkedIn posts, long-form articles, and other personal brand-building materials. Guide executives on LinkedIn profile optimization to enhance their professional presence and visibility. Ensure that content aligns with the executive's voice, positioning them as a trusted authority in their field. Content Creation & Social Media Strategy: Develop engaging content across LinkedIn, Facebook, Instagram, and Twitter, while focusing on LinkedIn-driven strategies for organic growth and engagement. Write compelling posts, thought-leadership articles, and relevant industry commentary to highlight executives' knowledge and insights. Design and create graphics, videos, and other multimedia content to support social media campaigns. Use LinkedIn analytics to track performance, engagement, and identify content that resonates with target audiences. Community Engagement & Client Communication: Engage with followers, influencers, and key industry players on LinkedIn to expand the executive's network and foster discussions that reflect the client's brand. Serve as the main point of contact for clients regarding their LinkedIn presence, content strategy, and performance metrics. Provide timely updates and insights to clients on social media performance, campaign results, and executive engagement. Respond promptly to inquiries, comments, and messages, ensuring all interactions align with the brand's tone and values. Additional Responsibilities: Collaborate with the internal creative team to ensure high-quality, consistent content creation. Stay informed on the latest LinkedIn features, algorithm updates, and trends to keep clients ahead of the curve. Support additional social media initiatives as needed, providing input on overall digital marketing strategies. Requirements & Preferred Experience: 3+ years of experience in social media management, content creation, or digital marketing, with a strong focus on LinkedIn strategy and executive thought leadership. Strong writing and storytelling skills, with experience crafting engaging LinkedIn posts, articles, and personal brand content. Ability to work part-time (flexible hours available) while maintaining high-quality work and meeting deadlines. The hours are flexible, but the ability to meet with clients during business hours is expected. Experience managing multiple social media accounts, creating engaging content, and analyzing performance metrics. Strong communication and collaboration skills, with the ability to work independently while contributing to team discussions and strategy. Experience working directly with business executives, thought leaders, or professionals to build their personal brands is a plus. A fresh perspective and ability to offer insights that help refine strategies and add depth to client storytelling. Familiarity with social media management tools (e.g., Hootsuite, Canva, video editing software). A strong sense of initiative-comfortable taking ownership of projects and contributing ideas. A passion for personal branding, social media trends, and digital storytelling. Employee Benefits: Company matching 401(k) Company-paid health insurance (50%, minimum weekly hour requirement) Stipend towards Short-Term disability, hospital indemnity, critical illness policies