What is Market Research?
Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.
How is Market Research used?
Zippia reviewed thousands of resumes to understand how market research is used in different jobs. Explore the list of common job responsibilities related to market research below:
- Conducted market research and interviews with Government trade organizations and developed reports pertaining to export law and policy updates.
- Direct market research; supervise marketing staff; prepare contract letters for clients.
- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
- Coach clients in methods to conduct primary and secondary market research including the development of surveys; also moderate focus groups.
- Advise and assist with industry and market research, debt/equity investment structure, and access to funding.
- Manage all aspects of company including market research, advertising, administration and finances.
Are Market Research skills in demand?
Yes, market research skills are in demand today. Currently, 18,628 job openings list market research skills as a requirement. The job descriptions that most frequently include market research skills are business writer, director of market intelligence, and communications manager internship.
How hard is it to learn Market Research?
Based on the average complexity level of the jobs that use market research the most: business writer, director of market intelligence, and communications manager internship. The complexity level of these jobs is challenging.
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What jobs can you get with Market Research skills?
You can get a job as a business writer, director of market intelligence, and communications manager internship with market research skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with market research skills.
Business Writer
Job description:
Business writers draft proposals and plans for a company, reports on the stock market, financing, and other economic happenings for publication. They write reports about remodeling projects and contribute to annual financial reports. In any case, they explain facts about the business to audiences who need background information to understand the proposal, plan, or report in a better light. It is important that business writers research their topics to better understand what they are working on. After their research, they organize the materials they gathered and use words to present the information to their readers.
- Market Research
- Business Development
- Proofreading
- Subject Matter Experts
- Press Releases
- Web Content
Director Of Market Intelligence
- Market Research
- Market Intelligence
- Competitive Intelligence
- Market Insights
- Market Trends
- Competitive Landscape
Communications Manager Internship
Job description:
In a communications manager internship, an intern's duties depend on a supervising staff or senior manager's directives. Typically, they must gain industry and workplace insights by performing management support tasks such as producing and processing documentation, answering calls and inquiries, creating and disseminating communication materials such as newsletters and press kits, devising communications strategies, and liaising with external parties. Furthermore, it is essential to familiarize and abide by the company's policies and regulations, including its mission and vision.
- Internship Program
- Market Research
- Business Plan
- Financial Products
- Payroll
- Administrative Tasks
Acquisitions Editor
Job description:
As the name entails, acquisitions editors acquire manuscripts for use by the publishing house. Your day-to-day duties typically include analyzing the current market, trends, and customer interests, deciding which manuscripts to move forward with, and developing profitable content for publishers. In addition, you will be responsible for reviewing unsolicited manuscripts from authors, and building and maintaining strong relationships with authors and their agents. You will also be responsible for preparing proposals for the board.
- Project Management
- Market Trends
- Market Research
- Product Development
- Fiction
- Book Projects
Assistant Business Manager
Job description:
Assistant business managers perform the liaising of clients. The managers prepare presentations, maintain calendars, update company records, and write reports. They find solutions to the issues raised by their customers and complete the other tasks given to them. It is their responsibility to oversee the support services of organizations. They supervise office staff and administrative assistants. Also, they set the deadlines for corporate goals other than the budget and work schedules. Skills in leadership, communication, and business management are necessary for this job.
- Customer Service
- Yardi
- Market Research
- Sales Associates
- Resident Functions
- Process Payroll
Marketing And Research Director
- Market Research
- Research Data
- Research Findings
- Research Projects
- Primary Research
New Product Manager
Job description:
A new product manager's role is to determine the needs and desires of a customer. They do complex tasks in line with the production and introduction of new products with the help of the sales director. They forecast the current and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes. The role also includes an assessment of product market data by reaching out to customers with the help of field salespeople and evaluating sales call results.
- Market Research
- Product Management
- Project Management
- Product Development
- R
- Logistics
Marketing Research Consultant
- Market Research
- R
- Research Projects
- Statistical Data Analysis
- Sales Strategies
- Data Collection
Marketing Research Coordinator
- Market Research
- Analyze Data
- Marketing Campaigns
- Research Data
- Research Projects
- Press Releases
Senior Product Marketing Engineer
- Market Research
- Product Line
- Product Development
- Product Management
- Marketing Collateral
- Microcontrollers
Industrial Analyst
Job description:
An industrial analyst has access to the financial information of investors in order to give data-based recommendations that can boost the income of financial programs. Some of the tasks an industrial analyst does are preparing forecasts, developing models for the industrial scale, create segment taxonomies, and drawing graphs, tables, and spreadsheets based on gathered information from researches to come up with comparisons and more accurate forecasts. Normally, they work for research and consulting firms, but some also perform private consultation services.
- Macro
- Market Research
- Quantitative Analysis
- PowerPoint
- SQL
- Data Analysis
Marketing Researcher
Job description:
Marketing researchers are professionals who analyze information taken from marketing reports and provide recommendations to help the marketing team develop strategies for their marketing projects. These researchers are required to devise and evaluate methods for collecting data and present their findings to executives and clients through charts, graphs, other visual means. They must measure the effectiveness of their marketing programs and strategies while creating a visual of competitors so that they can predict how their products and services will fare in the market. Marketing researchers must also interpret and organize the data they collected into statistical tables and reports.
- Integrated Marketing
- Market Research
- Research Findings
- Primary Research
- Data Analysis
International Product Manager
Job description:
An International Product Manager identifies and manages OEM partnerships and modifies the software to meet several market or hardware specifications. They establish company ownership across various divisions by formalizing portfolio administration practices. International Product Managers train stakeholders on the right way of managing, scoping, and prioritizing their backlog. They also handle product packaging, arrange their shipment, and optimize portfolio ROI by preparing and distributing product proposals.
- Product Management
- Market Research
- Product Development
- International Business
- R
- Competitive Analysis
Senior Market Manager
Job description:
A senior market manager is in charge of overseeing a company's marketing team, ensuring efficiency and smooth workflow. Their responsibilities include developing marketing programs, setting guidelines and objectives, coordinating staff, conducting marketing research to identify new business opportunities, gathering and analyzing data to determine areas needing improvement, and implementing solutions to optimize procedures. Furthermore, as a senior market manager, it is essential to lead and serve as a mentor to junior managers, all while implementing the company's policies and regulations, including its vision and mission.
- Market Research
- Project Management
- Business Development
- Market Insights
- Digital Marketing
- Market Strategy
Director, Market Research
Job description:
A director of market research oversees and directs the market research programs of a company. They must set goals and timelines, establish budgets and strategies, liaise with internal and external parties, and develop market research plans according to company objectives and standards. They may also participate in recruiting researchers and other experts, conducting market research and interviews, identifying key participants, and reviewing findings. Moreover, they lead staff in the joint effort to reach program goals, all while implementing company policies and regulations.
- Market Research
- Data Analysis
- Competitive Intelligence
- Project Management
- Primary Research
- Market Research Studies
Land Acquisition Manager
Job description:
A land acquisition manager acts as a real estate agent for property. They are responsible for finding and selling land that will eventually be developed as a residential or commercial property. Often, they are required to have extensive knowledge of land use. They may also sell land that is not needed anymore. A land manager often works in a government agency or a private company.
- Due Diligence
- Financial Analysis
- Market Research
- Market Analysis
- HOA
- Sale Agreements
Senior Product Marketing Specialist
- Digital Marketing
- Product Line
- Market Research
- Channel Marketing
- Press Releases
- Product Life Cycle
Graduate Consultant
- R
- Financial Models
- Market Research
- Data Analysis
- Data Collection
- Statistical Analysis
Competitive Intelligence Analyst
Job description:
A competitive intelligence analyst specializes in recommending solutions to optimize a company's sales performance and business plans. They conduct extensive research and analysis to identify market trends, new business opportunities, client needs, and competitor strategies. Using their research findings, they produce and recommend new business plans and policies to help companies reach their short and long-term goals. Furthermore, as a competitive intelligence analyst, it is essential to develop solutions and suggest actions while adhering to the company's standards and regulations.
- Pricing Strategy
- Market Research
- PowerPoint
- Market Intelligence
- Competitive Landscape
- Tableau
How much can you earn with Market Research skills?
You can earn up to $77,963 a year with market research skills if you become a business writer, the highest-paying job that requires market research skills. Directors of market intelligence can earn the second-highest salary among jobs that use Python, $101,174 a year.
Job Title  | Average Salary | Hourly Rate |
|---|---|---|
| Business Writer | $77,963 | $37 |
| Director Of Market Intelligence | $101,174 | $49 |
| Communications Manager Internship | $39,970 | $19 |
| Acquisitions Editor | $60,342 | $29 |
| Assistant Business Manager | $74,300 | $36 |
Companies using Market Research in 2025
The top companies that look for employees with market research skills are Guidehouse, Oracle, and Department Of Military Affairs. In the millions of job postings we reviewed, these companies mention market research skills most frequently.
| Rank | Company | % Of All Skills | Job Openings |
|---|---|---|---|
| 1 | Guidehouse | 13% | 1,977 |
| 2 | Oracle | 8% | 37,693 |
| 3 | Department Of Military Affairs | 8% | 3,089 |
| 4 | Cornerstone | 7% | 411 |
| 5 | Cenveo | 6% | 371 |
19 courses for Market Research skills
1. Market Research
The Market Research Specialisation focuses on the essentials of research and the research process. This Specialisation will teach you how to use qualitative and quantitative research methods, how to develop and manage a questionnaire development strategy, how to develop measurements, how to collect data and how to analyze and present them.\n\nOnce you have completed this Specialisation, you will have a good understanding of market research including:\n\nEssentials of market research Components of research proposal Research process Development of research instruments Sampling approaches Data analysis and interpretation Research report\n\nThis Specialisation is aimed at market research analysts, social media strategists, marketing managers, product managers and market researchers who wish to enhance their knowledge with the essentials of market research, the research process and the research proposal. The Specialisation will assist learners in familiarising with the fundamentals of market research, methodological approaches, data collection and analysis and a good understanding of the stages of the research process...
2. Market Research
"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.\n\nStudents will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders...
3. Market Research: Dekker's Complete Marketing Research Course
Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler's Kellogg School of Management. I've done marketing for consumer products, B2B products, digital products, and physical products-both as a marketing consultant and as marketing manager at various levels up to Vice President. Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns. Major Market Research Sections: Introduction to the 3 types of market research & the 3 types of dataExploratory research, including interviews, focus groups, and case studiesCompetitor analysis using various approaches and techniques (including a 1-page competitor analysis template)Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurementsCausal market research, including A/B testing and the 3 critical things to test with direct-response marketingHow to size markets & demand using various tools and approaches Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron SharpThe customer decision journeyConversion rate optimization (CRO)Marketing psychology researchHow to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and SparktoroData and media analysisService market researchProduct marketing analyticsKey Market Research Topics: Market Research & Marketing ResearchMarket Research Analysis & Market Research Analyst TrainingCompetitor AnalysisMarketing Analytics & Marketing AnalysisResearch MethodsQualitative Research & Quantitative ResearchConsumer AnalyticsWeb Analytics & Conversion Rate Optimization (CRO)...
4. Market Research and Consumer Behavior
Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true “consumer focus” in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There’s no better place to build the foundations of your marketing journey!...
5. Market Research Analyst Course (Financial Market)
This Market Research Analyst course will tell you about the following topics:-Notes: > 200 Questions- Answer self test objective type on course (Quiz) 1. Fundamental Analysis and Research analyst Scope2. Security Market Introduction3. Equity and debt market definition4. Basic of finance5. Economic Analysis6. Industry Analysis7. Company Analysis Qualitative8. Company Analysis Quantitative9. Corporate Actions10. Valuation Concepts11. Financial parameter Summary12. Discounted Cash flow model13. Dividend Discount Model14. FCFF and FCFE (DCF Concepts)15. SOTP (Sum of parts)17. Process for calculation of Intrinsic value16. How to used analyze in stocks17. Different kind of risk and risk management in financial market18. Research Analyst quality19. How to make good research report and guidelines for preparing 20. Basic of financial statements, balance sheet, profit loss statements and cash flowsThis course will help in doing certification and will be very helpful for investor and traders. Covers very important details for investor skill enhancement. Different kind of risk and risk management in financial marketBasic of financial statements, balance sheet, profit loss statements and cash flowsLive demo to analyse stock in financial tool with ExampleBasic of finance (Cost of equity, WACC, Equity risk premium, Sharpe Ratio, Beta etc.)Financial market concepts (Dividend discount model, Discounted cash flow model, FCFE, FEFF and SOTPGlobal process of Industry and economic analysisAble to make research report and manage client portfolioExpertise in finding good stocks for investment in long term>200 Questions- Answer self test objective type on course (Quiz)An equity Research Analyst refers to the person who analyzes financial information along with the different trends of the different organizations or the different industries and then gives an opinion in his equity research report based on analysis conduct, thereby helping the clients make the goods investment decisions...
6. Market Research: Marketing Psychology & Consumer Behavior
If you have a business idea or an existing business that is researching new directions or strategies, you will learn to conduct market research using the following methods: InterviewsSurveysFocus groupsMeasuring data and KPIsUsing industry reportsMARKETING PSYCHOLOGYAfter going over standard industry research, you will also learn marketing psychology. These are common principles that marketers use to position their products and marketing messaging that align with how buyers make purchasing decisions. You will learn about the role of emotions in purchasing decisions compared to the role of logic and reasoning, when each is used, to what extent, and in which way. PARADOX OF DOING CONSUMER RESEARCH DURING THE BUSINESS IDEA STAGEMore often than entrepreneurs think it will happen, they get the demographics and psychographics of their target users quite wrong. But it makes a lot of sense because when your business is in the business idea stage, you are blinded by excitement and operating on assumptions that fuel that excitement. This is why you have to do your market research before you start your business. Market research is the data-driven approach to replacing assumptions with facts so you can start your business the right way. CONSUMER RESEARCH IS ALSO IMPORTANT FOR MARKETING RESEARCHTo create any kind of a marketing strategy, you need to know who you are marketing to. So the deeper you understand and research your consumers, the more accurate your marketing research and subsequent marketing plan and strategy will be. Invest in your future! Enroll today!...
7. Marketing Research: support your marketing decisions
++NOW UPDATED WITH CHAT GPT FOR MARKETING RESEARCH++Our presentation is designed to empower you with the knowledge and skills to leverage AI/CHAT GPT for turbocharging your marketing research. Our comprehensive slides offer precise prompts to guide you through various tasks, such as collecting and presenting publicly available data, creating buyer personas, identifying competitors, and uncovering untapped market opportunities. With our guidance, you can confidently accelerate your marketing research and stay ahead of the curve. SECTION 7 COMPLETE SLIDE SETS FOR MARKETING RESEARCH AND DIGITAL MARKETING RESEARCH - OVER 350 PAGES OF AWESOME VALUE. Want to discover the inner Extra Profit in any Business? Then this is the course for you. With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course. The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf. Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as see what you can find on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy. DIGITAL MARKETING RESEARCHContinuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority. After this course you will be able to answer the following key-questionsIn a world of Multi-Device Multi-Tasking, do we know how your customer deals with all of this?What Analytics is telling us about how our customers are using your website?Are they concerned about Privacy?What Social Media do they use most, and how?Do you understand the Psychology of your customers?Digital Marketing Research has made all of this possible without spending a fortune!...
8. Marketing Analytics: The Full Marketing Research Masterclass
Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? Do you want to know how to use the means-end theory in order to get deep insights into one's psych and control it? Then this course is for you. My name is Leon Chaudhari and I now already serve more than 22.000 students in 26 courses here on Udemy. In this course, I will take you from a complete beginner in marketing to an expert in marketing analytics and strategy. Here is what you are going to gain from enrolling in this course… Our Masterclass course starts out by teaching you the fundamentals of quantitive and qualitative marketing strategies, afterwards you will receive my complete guide on customer research and market research which will introduce you to marketing analytics. We will then cover dozens of software tools and strategies to analyze and improve existing marketing strategies for brands, projects and solopreneurs. You will learn the complete approach of emotion-based costumer research through the means-end theory. I will teach you how to take control over other peoples' decision making through means-end laddering and you will learn how to sell to people through emotions. After watching this course, you will be able to... Know how to successfully prepare, conduct and analyze qualitative and quantitative researchUnterstand emotion-based selling through the means-end theory & a concept called ladderingSet up their own data-driven emotion-based marketing strategies and funnelsUse Google tools like Google Trends, Google Shopping Insights & Consumer Barometer to do data-driven market researchMaster the skill of reverse-engineering marketing behavior by institutions, brand and solopreneursKnow how to analyze your competitor's/anyone's marketing strategiesand much more! When you are finished with this course, you will know how to apply the means-end theory. You will be an expert in marketing analytics and will master the skill of data-driven research. Now, I want my students to always feel comfortable when they make a purchase, thats why I have uploaded multiple free videos for you to view at any time Also, I offer you a 30 day money back guarantee YOU HAVE NOTHING TO RISK BUT EVERYTHING TO GAIN! It's time to take action. This offer won't last forever. Go ahead and click the take this course right now button and I will see you in the course. Thanks again for enrolling! Yours sincerely, Leon Chaudhari - instructor -...
9. Global Marketing Research and Analytics
This course examines the vital role of information and research in global marketing decisions. The key aim of the module is to enable students to understand the value of information, research, and analytics, the processes involved and techniques which can facilitate the collection, analysis and interpretation of marketing data and information. Special emphasis will be put in the challenges that arise when research is conducted across borders as well as specific new trends in data analysis such as dealing with (and benefitting from) "big data" as they apply to a range of institutions with different types and scope of activities, governance structures, and size...
10. Market Research for Management Consultants & Analysts
What is the aim of this course?During most consulting projects you will have to carry out some sort of market research. You will be analyzing the market size, competition, sales channels, and products. For strategic projects, due diligence, and business development projects, market research is a must and will be the basis for the whole project. Market research is time-consuming and requires combining different methods and sources. This is a must to get the full picture and advise the customer. In this course, I will teach how to perform fast and efficiently market research analyses during consulting projects. In the course, you will learn the following things: How to estimate the market size in ExcelHow to analyze the competitionHow to analyze the market structureHow to model the results of the research in ExcelHow to analyze data from consumersHow to analyze data from sales channelsWhere to find the information, you will needHow to use the jobs-to-be-done frameworkThis course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 190 000 students including people working in EY, McKinsey, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others. I teach through case studies, so you will have a lot of lectures showing examples of analyses, and tools that we use. To every lecture, you will find attached (in additional resources) the Excels as well as additional presentations, and materials shown in the lectures so as a part of this course you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work. Why have I decided to create this course?Most consulting projects especially those related to strategy will require you to research and analyze the market. To do that efficiently, you will have to master certain skills and tools as well as have a good understanding of what kind of sources of information you can use. Most firms don't give you the full toolbox that you need. This may lead to huge frustration during management consulting projects and a lot of inefficiencies. Therefore, I have decided to create this course that will help students understand or refresh the main skills and tools that they need to do market research during consulting projects. The course will give you the knowledge and insight into real-life case studies that will make your life during a consulting project much easier. Thanks to this course, you will know what and how to do during projects that will require conducting market research and analyzing market data. You will master how to analyze data and draw conclusions from the analyses using ExcelTo sum it up, I believe that if you want to become a world-class Management Consultant or Business Analyst you have to have a pretty decent understanding of market research and market analyses done during consulting projects. That is why I highly recommend this course to Management Consultants or Business Analysts, especially those that did not finish business school. The course will help you become an expert in market research and market analyses on the level of McKinsey, BCG, Bain, and other top consulting firms. In what way will you benefit from this course?The course is a practical, step-by-step guide loaded with tons of analyses, tricks, and hints that will significantly improve the speed with which you understand and analyze businesses. There is little theory - mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will learn: How to estimate the market size in ExcelHow to analyze the competitionHow to analyze the market structureHow to model the results of the research in ExcelHow to analyze data from consumersHow to analyze data from sales channelsWhere to find the information, you will needHow to use the jobs-to-be-done framework. You can also ask me any question either through the discussion field or by messaging me directly. How is the course organized?The course is divided currently into the following sections: Introduction. We begin with a little introduction to the course as well as some general info on how the course is organizedEstimating Market Size. The first thing you will do is estimate the size of the market. This will help you calculate the shares of competitors and observe trends in the market. In this section, we will see how this can be done. Jobs-to-be-done Framework. This framework is extremely useful for defining the market and the competitors. In this section, we will what it is and how it can be used in practice. Competitive Landscape. As a part of most market research, you will also have to analyze the competitors, understand their shares in the market, what drives profitability as well as what strategies they use. In this section, we will see how we can map and analyze the competitors. Market Structure Analyses. The next step is to understand the market structure and the consumer. This will also give us a deeper understanding of the difference between competitors. Sales Channel Analyses. If you are dealing with other than the retail, marketplace, or e-commerce business models you should analyze what kind of sales methods and channels are used. In this section, you will learn how to analyze the sales channels in Excel. Financial Modeling. Market research is usually followed by financial modeling. The aim is usually to see whether entering certain segments or increasing presence makes economic sense. In this section, you will learn how to create a simple financial model and check whether the business idea makes sense or not. You will be able also to download many additional resources1. Useful frameworks and techniques2. Analyses shown in the course3. Additional resources4. Links to additional presentations, articles, and movies5. Links to books worth readingAt the end of my course, students will learn: How to estimate the market size in ExcelHow to analyze the competitionHow to analyze the market structureHow to model the results of the research in ExcelHow to analyze data from consumersHow to analyze data from sales channelsWhere to find the information, you will needHow to use the jobs-to-be-done frameworkWho should take this course? Who should not?Management ConsultantsBusiness AnalystsManagersFinancial ControllersInvestment AnalystsStartup FoundersProject ManagersWhat will students need to know or do before starting this course?Basic or intermediate ExcelBasic knowledge of economicsBasic or intermediate knowledge of finance & accounting...