How is Digital Content used?
Zippia reviewed thousands of resumes to understand how digital content is used in different jobs. Explore the list of common job responsibilities related to digital content below:
- Facilitate the submission of digital content to several Siemens content storage locations
- Prepared all aspects of online digital content of various types for worldwide release.
- Manage digital content for eight websites; including SEO and HTML design.
- Created and curated digital content for social media platforms and website.
- Evaluate digital content for quality control and marketing purposes.
- Created digital content intended to promote initiatives, including EFP, post production, audio production, compositing and DVD authoring.
Are Digital Content skills in demand?
Yes, digital content skills are in demand today. Currently, 3,150 job openings list digital content skills as a requirement. The job descriptions that most frequently include digital content skills are digital content specialist, digital content manager, and digital production manager.
How hard is it to learn Digital Content?
Based on the average complexity level of the jobs that use digital content the most: digital content specialist, digital content manager, and digital production manager. The complexity level of these jobs is challenging.
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What jobs can you get with Digital Content skills?
You can get a job as a digital content specialist, digital content manager, and digital production manager with digital content skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with digital content skills.
Digital Content Specialist
Job description:
Digital content specialists are employees who work on the writings and posts that an official company page publishes digitally. This content may be posted on the company website or social media pages. Digital content specialists should be able to write, edit, and proofread posts before publishing them. They should also be familiar with the company's branding so that the contents they publish are consistent with the branding and overall image of the company. They carefully curate posts to ensure that every content they have is in line with the company image. Digital content specialists should be familiar with the current trends in the digital landscape and should also be technologically-savvy.
- Digital Content
- Digital Marketing
- Content Strategy
- Google Analytics
- HTML
- Web Content
Digital Content Manager
Job description:
A digital content manager is responsible for monitoring and improving brand awareness of content on digital media platforms. Digital content managers analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients. They also manage web traffic, respond to the audience's inquiries and concerns, resolve complaints, and consider their requests for product development. A digital content manager should have excellent communication and technical skills, especially on utilizing various software tools and applications to create the best marketing essentials.
- Digital Content
- Digital Marketing
- Project Management
- WordPress
- Google Analytics
- Web Content
Digital Production Manager
- Digital Marketing
- Digital Content
- Adobe Creative Suite
- Salesforce
- HTML
- CSS
Digital Librarian
Job description:
Digital Librarians are professionals who are responsible for organizing and preserving a digital library so that it is accessible by the public through the internet. These librarians must maintain records of their digital collections by cataloging them accurately. They collaborate with other IT professionals to ensure that all information shared over the web is properly licensed, especially those donated or loaned to the library. Digital Librarians must also monitor the collection budgets and expenditures while maintaining relationships with all vendors associated with the digital library.
- Metadata
- Digital Collections
- Digital Assets
- Digital Content
- Technical Support
- SharePoint
Executive Producer
Job description:
An executive producer is responsible for supervising the creation and development of digital entertainment content. Executive producers secure and maintain the production budget, negotiate with a production company, and manage marketing campaigns for promotion. They also work with multiple producers to finalize the production team, review the creative content, and ensure the completeness of production plans within the agreed timeframe. An executive producer must have excellent communication and organization skills, especially on coordinating with production personnel to ensure the smooth flow of the production operations.
- Video Production
- Digital Content
- Digital Platforms
- Web Content
- News Stories
- News Content
Online Producer
- SEO
- Digital Content
- Multimedia Content
- Adobe Photoshop
- HTML
- Content Management System
Digital Editor
Job description:
Digital Editors research, create and produce images and content used on a website. They are involved in copywriting, editing, proofreading, and supervising artwork, graphics, and video. They use knowledge in SEO and social media marketing to optimize traffic. They determine KPI, track website traffic, and produce a report for presentation. They also work with cross-functional teams such as marketing and web design to improve overall content strategy. A Digital Editor must have in-depth knowledge of Adobe Creative Suites to render attractive web designs.
- Digital Content
- Digital Platforms
- Video Content
Senior Content Manager
Job description:
A senior content manager is in charge of overseeing the development of a company's online presence, focusing on enhancing the content of their online platforms and campaigns. They typically manage a team of content specialists, writers, and graphic designers in a joint effort to raise brand awareness and establish positive relationships with clients. Moreover, as a senior content manager, it is essential to lead and encourage teams to reach goals, all while implementing the company's policies and regulations.
- Content Strategy
- Digital Content
- SEO
- Digital Marketing
- Project Management
- Content Creation
Content Editor
Job description:
A content editor is an individual who is responsible for proof-reading articles written by content writers and write blog posts to promote the products and services of an organization. Content editors are responsible for producing monthly newsletters and optimize written pieces to increase user engagement. They need to interact with the consumers with the purpose of sourcing feedback on the content's impact actively. Content editors must also conduct business research on current trends to give the company an edge over the competition.
- Digital Content
- Web Content
- Digital Marketing
- WordPress
- Video Content
- Content Marketing
Content Coordinator
Job description:
As content coordinators, it is their job to help manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. They support the digital team with the content of the website, structure, and training of staff in using the content management system. Their role is not limited to website managing also to assist with monitoring social media posting and generating digital analytics and metrics. They should also be quick in responding to emergency situations, such as a crash website or network failure.
- Digital Content
- Digital Marketing
- Web Content
- Video Content
Digital Producer
Job description:
A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.
- Digital Content
- Digital Marketing
- Digital Platforms
- SEO
- HTML
Editorial Manager
Job description:
Editorial managers supervise the production operations from idea generation to the publication of contents. The managers edit contents before publication to ensure that all written materials provide the most impact or views on their audience. They also deal with planning and promoting their products through various editorial platforms. They work with the human resource department in recruiting and hiring editors. Sometimes, they conduct interviews, analyze editorial candidates based on their educational background, expertise, and experience. They should also be adept in organizational and management skills, research and accuracy, and computer operations.
- Proofreading
- Digital Content
- Proofread
- Content Marketing
- Editorial Guidelines
- Content Strategy
Content Strategist
Job description:
A content strategist specializes in creating engaging and captivating content to increase brand awareness and shape company image. One of their responsibilities is to conduct marketing research and analysis to understand the current trends among consumers and determine what kind of strategy would work best with the public. Moreover, a content strategist mainly coordinates with writers and content managers, collaborating with them in developing marketing materials. A content strategist may also perform administrative tasks such as managing schedules, producing progress reports, creating presentations, and maintaining the projects' documentation.
- Content Strategy
- Digital Marketing
- Digital Content
- User Experience
- Content Marketing
- Content Creation
Executive Editor
Job description:
An executive editor supervises the editorial content of magazines, newspapers, or other publications. In the corporate setting, an executive editor often arranges a book's publishing. In a newspaper setting, an executive editor is the newsroom leader, and in larger newspapers, they coordinate all aspects of the publication's production. They must have the ability to manage subordinates and assistant editors and be experienced with Associated Press style.
- Editorial Content
- Editorial Calendar
- Digital Content
- SEO
- Editor-In-Chief
- Content Strategy
Digital Media Assistant
Job description:
A digital media assistant primarily performs support tasks to assist designers and artists in completing projects and programs. They usually adhere to directives and requests, communicate with clients, conduct research and analyses, facilitate communication between different teams, and participate in planning and preparing digital materials. Moreover, a digital media assistant has clerical duties such as handling calls and correspondence, gathering and organizing files, managing schedules, processing documents, monitoring supply inventories, and reaching out to external parties to order supplies.
- Digital Marketing
- Video Production
- PowerPoint
- Digital Content
Content Director
Job description:
A content director is responsible for reviewing digital media content and ensure timely distribution within multiple platforms. Content directors also consider the current industry trends to develop items that are relevant to the target audience. They coordinate with the producer and media directors for layouts and concepts that adhere to quality standards and business regulations. A content director oversees the content progress and ensures that the deliverables are submitted timely and within the budget limitations.
- Digital Marketing
- Content Strategy
- Content Development
- Content Marketing
- Digital Content
- Content Creation
Senior Editor
Job description:
A Senior Editor determines the editorial content for a publication. They supervise the content creation process and manage junior editors.
- Edit Content
- Video Content
- SEO
- Digital Content
- Project Management
Content Creator
Job description:
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
- Content Creation
- Digital Content
- Clips
- Digital Marketing
- Photography
Content Producer
Job description:
The job of content producers is to write news stories, product descriptions, and blogs for various digital platforms, including websites, email marketing campaigns, and social media posts. These professionals typically create marketing materials, messaging, and other types of online copy that can be utilized to sell or promote products and services and enhance brand awareness. Additional duties that a content producer typically does include brainstorming and writing viral content and feature articles, completing tasks scheduled via a CRM, and copyediting editorial content.
- Video Content
- Content Production
- Digital Content
- Content Creation
How much can you earn with Digital Content skills?
You can earn up to $54,127 a year with digital content skills if you become a digital content specialist, the highest-paying job that requires digital content skills. Digital content managers can earn the second-highest salary among jobs that use Python, $72,207 a year.
Job Title  | Average Salary | Hourly Rate |
|---|---|---|
| Digital Content Specialist | $54,127 | $26 |
| Digital Content Manager | $72,207 | $35 |
| Digital Production Manager | $78,378 | $38 |
| Digital Librarian | $57,957 | $28 |
| Executive Producer | $117,841 | $57 |
Companies using Digital Content in 2025
The top companies that look for employees with digital content skills are Deloitte, Nexstar Media Group, and Unity Technologies. In the millions of job postings we reviewed, these companies mention digital content skills most frequently.
| Rank | Company | % Of All Skills | Job Openings |
|---|---|---|---|
| 1 | Deloitte | 27% | 19,288 |
| 2 | Nexstar Media Group | 8% | 1,372 |
| 3 | Unity Technologies | 7% | 73 |
| 4 | TEGNA | 6% | 145 |
| 5 | U.S. Department of the Treasury | 6% | 5 |
Departments using Digital Content
The departments that use digital content the most are marketing, art/design, and sports/entertainment.
| Department | Average Salary |
|---|---|
| Marketing | $84,049 |
| Art/Design | $70,026 |
| Sports/Entertainment | $46,785 |
3 courses for Digital Content skills
1. Digital Content Planning and Management
The evolution of digital technology has vastly impacted the way we communicate, live and work. Whether you’re a content creator, a content manager or a brand account manager, digital content management plays a crucial role in an advertising campaign’s success. Learn what it takes to successfully inventory, create, analyze, and manage content for companies of any scale, as well as the process of implementing these systems across organizations. This practical course is designed for current career-professionals who want to learn how to build a real-world content strategy and a plan to execute it. You will leave this course with an understanding of how create, manage, review and govern digital content...
2. KRECK Digital Content Creation Masterclass
Kellan Reck's 'KRECK Digital Content Creation Masterclass' is one of the most up-to-date, in-depth and advanced content creation and social media growth courses on the market right now. You'll learn how to start creating digital content meant for the social media age. No matter if you're a complete beginner, if you're intermediate, or if you're an advanced content creator, this class will take you to the next level. Enjoy more than 3 hours of HD videos trainings that will teach you how to start creating the digital content that will expand your brand and business online. The course comes with a number of bonuses, including the KRECK Digital Assets: sound FX, Adobe Lightroom presets and more to instantly up your content game...
3. Digital Marketing - SEO, Social Media, Content, Online Ads
Get instant access to a 65-page workbook on Digital MarketingIntroduce yourself to our community of students in this course and tell us your goalsEncouragement and celebration of your progress every step of the way: 25% > 50% > 75% & 100%12 hours of clear and concise step by step instructions, lessons, and engagementThis course is designed for anyone who is interested in learning the best Digital Marketing course. Learn how to apply Digital Marketing skills in the real world from world-class Industry experts. What you will learn: Learn what is digital content marketingKnow the different types of contentDetermine the purpose of content creation and the steps to create contentLearn Effective Digital Marketing StrategiesDiscuss Search Engine OptimisationUnderstand what Search Engine Marketing is and its difference from SEODiscuss Search Media Marketing (SMM) and Digital Content MarketingLearn Email Marketing and Mobile MarketingBe able to create a Digital Marketing StrategyFamiliarize with the Steps on creating digital marketing strategies and its factorsCreate Strategy and learn the Things to Consider in Digital MarketingUnderstand what is B2B and B2C along with the different strategiesLearn Search Engine Optimisation and The Different Search EnginesKnow how Google search engine worksDetermine the structure of google search results like ads and othersWhat is Organic listing on Google search results and other factorsLearn the different types of keywords for digital marketingContent that ranks example and keyword target and discussing other factorsImportant steps on keyword research - List of relevant keywordsDiscuss Meta tags and Meta Description on search content and other factorsUnderstand Web traffic analysis with similar web toolLearn examples of backlinks on digital regenesys and otherKnow the different Social media platforms that you could use in doing businessDiscuss Facebook, Twitter, and LinkedInHow to Create and Customize a Facebook pageLearn the different paid digital marketing metricsUnderstand the concept of digital marketing ads and other strategiesKnow how to use Facebook Ads ManagerWhat is Twitter and its difference from other social media platformsLearn how to use LinkedInUnderstand Email Marketing and how to use it to your advantage... and many more exciting digital marketing topics! Contents and OverviewYou'll start with what is content marketing; Important points while creating content; Types of content - Written and visual; Types of content - audio and video; Purpose of content creation and Steps to create content; Practice tool for content and Content management phases; Learn Effective Marketing Strategies; Marketing Strategies and 7 C's discussion; Search Engine Optimization; Search Engine Marketing and its difference from SEO; Search Media Marketing (SMM) and Content Marketing; Email Marketing and Mobile Marketing; Learn what is Earned Media; Learn what is Paid Media; Learn what is Owned Media and examples of Earned, Paid, and Owned Media; Steps on creating digital marketing strategies and its factors; Talking points on steps of digital marketing and discussing it on detail; Creating Strategy and Things to Consider in Digital Marketing; Lead Generation Discussion; Web traffic matrix; SEO Optimisation, Paid Digital Marketing Advertising, and Social Media Digital Marketing. Then you will learn about What is B2B and B2C; Strategies for B2B and B2C; Search Engine Optimisation and The Different Search Engines; SEO Definition; How does google search engine works?; Structure of google search results like ads and others; What to target on google search result on your branding and talking about SEO; Organic listing on Google search results and other factors; Results based on search on google and its structure and other digital factors; What to type or search based on example like buying a laptop; Kinds of digital searches - Navigational, Informational, and Commercial. We will also cover Describing keywords and definition; Types of Keywords - long tail and short tail keywords; Other Types of Keywords - Branded, Geographical, and Seasonal Keywords; How to write and structure a content; Content that ranks example and keyword target and discussing other factors; Length of words and 2 way of communication and other factors; FAQs, Videos and Media, and other factors on how to write content that ranks; Add keyword to make content friendly; Importance of keywords in making content friendly; Primary & Secondary Keywords; Important steps on keyword research - List of relevant keywords; Sort based on average monthly searches and competition of analysis; Overview of the last lesson about keywords; Practical guidelines on keyword placement; Placing primary keyword , secondary keyword and placing keyword to content; Meta tags and meta description on search content and discussing other factors; Primary and secondary must be present on title, description and url; The importance of title on primary keyword and its relevance on the content; Adding secondary keywords on description and url; Determining image title and showing another example of article; How often repeat keywords , using example from other article and other factors; To make content friendly add keywords like primary and secondary keywords. This course will also tackle Types of web traffic - Direct and organic traffic; Another type of web traffic - paid , referral and social media traffic; Free tools for web traffic; Best tools to increase web traffic; What is backlink; Example of backlinks on digital regenesys and other; Introduction to social media; Social media platforms that could use in doing business; Commercial aspects on social media and its good aspects of business marketing; Features of social media. Next, you will learn Facebook Features and Contents; Track/optimize and scale activity; Creating facebook page, its features, and other factors of Facebook; Showing some examples of ads and creating page of Digital Regenesys; How people discover your page and how to manage your audience; Editing page info and adding social media account on Facebook page; Learn to create cover page using Canva; Creating logo on Canva and uploading it to the page; Creating cover photo and uploading it to the Facebook page; Adding more items and elements on cover photo and add social media site on page; Creating public post on Facebook page; Creating photo on Canva and Freepik for Facebook post; Adding emoji and customizing the post on Facebook; Creating event on Facebook; Insights on the boosting for Facebook post and customizing it; Other page on Facebook, insights on it and other factors on Facebook page; Digital Marketing in Ads - Campaign, Budget, Impression, Click; Another marketing in Ads - CTR, Bid Strategy and connecting it to other factors; Understanding the concept of marketing ads and other strategies; Introduction to Facebook Ads Manager; Creating a Facebook Campaign and customizing it; Continuation on creating Facebook Campaign and Targeting People on Campaign; Setting up Campaign on Facebook post like refined and narrowing audience; Targeting Audience by Custom Audience; Create a website custom audience and targeting people by customer list; Customizing Ad section and selecting media on campaign; Other factors on setting up Facebook campaign and finalizing it. This course will also discuss What is Twitter and its difference from other social media platforms; Statistics Overview, Twitter Marketing and Strategy; Creating a post and poll on twitter and creating image on Canva; Navigating tweet options and embed tweet; Showing an example on embedding the tweet; Promoting thru Ads and adding list; Keeping track of people thru listing; Optimizing twitter account and showing other features and options; Maximizing your digital ads, videos by boosting your post on campaign and other factors; Continuation of group details, targeting features and review and launch campaign; Direct and Indirect Marketing and what is Content Digital Marketing; Important points while creating content; Types of Content - Written and Visual; Types of Content - Audio and Video; Purpose of Content Creation and Steps to Create Content; Practice Tool for Content and Content Management Phases; Introduction to LinkedIn; Signing in for LinkedIn and discussing its features and ads; Demonstration on how to create page on LinkedIn; Creating ad campaign on LinkedIn and Campaign group; Customizing Campaign group on LinkedIn and setting other features on it; Continuation of customization of campaign group and campaign manager. Finally, we will cover Why email marketing ? - less cost and shows a higher ROI; Other factors on why email marketing; Email practices - define your audience, email marketing platform and test emails; How to measure email performance; Types of email campaign and grow email subscriber list; Segment email list for high open and click through rate; Email marketing tools and mobile digital marketing; The mobile hierarchy of needs and Important features; Strategy and practice tools; Digital marketing budget with sample and example of digital marketing plan; Skills for digital marketing; Navigating mailchimp and its standard rates for digital marketing; Features of mailchimp and customizing audience and contacts; Importing and tagging contacts; Creating campaign email and customizing it; Selecting template, uploading logo and customizing other factors; Designing , creating email and customizing email for digital marketing; Customizing on content of mail and doing other factors; Embedding video on your campaign and sharing it; Learning other tool stripo, getting templates on it and exploring it. You'll get premium support and feedback to help you become more confident with digital marketing! We can't wait to see you on the course! Enrol now, and we'll help you improve your digital marketing skills! Peter and Digital Regenesys...