How is Brand Awareness used?
Zippia reviewed thousands of resumes to understand how brand awareness is used in different jobs. Explore the list of common job responsibilities related to brand awareness below:
- Assisted in regional consumer brand awareness by targeting strategic locations.
- Communicate brand awareness to consumers.
- Increase client brand awareness and sales.
- Educate customers on brand awareness.
- Engage and interact with consumers to increase brand awareness and convert shoppers to buyers.
- Brand awareness, positive product impressions and increased sales through product demonstration, customer engagement and effective communication of brand highlights.
Are Brand Awareness skills in demand?
Yes, brand awareness skills are in demand today. Currently, 8,125 job openings list brand awareness skills as a requirement. The job descriptions that most frequently include brand awareness skills are customer engagement specialist, event specialist, and guide.
How hard is it to learn Brand Awareness?
Based on the average complexity level of the jobs that use brand awareness the most: customer engagement specialist, event specialist, and guide. The complexity level of these jobs is intermediate.
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What jobs can you get with Brand Awareness skills?
You can get a job as a customer engagement specialist, event specialist, and guide with brand awareness skills. After analyzing resumes and job postings, we identified these as the most common job titles for candidates with brand awareness skills.
Customer Engagement Specialist
Job description:
A client engagement specialist is in charge of devising strategies to build positive relationships with clients that will translate to sales. Their responsibilities revolve around performing research and analysis to identify client needs, finding new sales leads and opportunities, and coordinating with team members. They must also reach out to clients through calls, correspondence, or face-to-face interaction to offer products and services, discuss specifications, secure sales, process payments, and perform follow-up calls. Moreover, a client engagement specialist must answer inquiries and address issues and concerns, resolving them promptly and efficiently.
- Brand Awareness
- Wine
- Customer Service
- Customer Satisfaction
- Customer Accounts
- Patients
Event Specialist
Job description:
Events specialists, also known as events producers or event planners, have many roles and responsibilities. They establish event concepts, select venues, secure sponsorships, and handle logistics for events. Also, they plan and manage event timelines, coordinate technical aspects, and manage risks. Event specialists are also responsible for communicating with vendors, organizing marketing materials, and liaising with event speakers. To become an event specialist, one should need to meet several qualifications that include having a degree in marketing, hospitality, or public relations. Organization skills and experience in project management are also important.
- Brand Awareness
- Product Preparation
- Product Demonstrations
- Food Preparation
- Food Safety
- Product Knowledge
Guide
Job description:
A guide is an expert on a location's history and gives guided tours to tourists at historic sites, nature and scenic attractions, and other travel destinations. Manuals are usually residents in the area hired by visitors' bureaus and travel companies. The tour guides provide visitors relevant and exciting information about the places they visit and keep the tour safe, organized, and productive. Their primary duties include a brief meeting with the tour manager to know the tourist's interests and needs. They plan itineraries, arrange, and organize transportation between destinations. At certain times, they are in charge of collecting fees, sell souvenirs, and promote gift shops.
- Brand Awareness
- Product Knowledge
- Safety Rules
- Customer Service
- Safety Procedures
- CPR
Sales Representative/Assistant
Job description:
A sales representative is responsible for selling the company's products through creative leads, existing customer support, educating prospective clients through calls, training, presentations, and creative advertising. Their duties and responsibilities include coordinating with other departments to optimize sales and keeping updated sales records.
- Product Knowledge
- Brand Awareness
- Sales Associates
- Store Associates
- Sales Reports
- Increase Sales
Product Demonstrator
Job description:
A product demonstrator, or sometimes known as a brand ambassador, is an individual who is an expert in using a sample product to highlight its greatness and make it appealing to buyers. Product demonstrators must speak in front of many people to generate excitement about a product and provide a complete idea of a product's functionality. They are required to participate in marketing events and converse with a variety of people about the product or service they are selling. Product demonstrators must also communicate with the store management to organize a schedule for a product demonstration.
- Food Safety
- Brand Awareness
- Customer Service
- CDS
- Fryers
- Food Preparation
Beauty Consultant
Job description:
A beauty consultant is responsible for assisting customers with their beauty needs, recommending to customers beauty and skincare products that fit their lifestyle and skincare concerns. Beauty consultants also sell products and services for the customers, demonstrating skincare products through performing makeovers. They market promotional offers of the beauty products, advise beauty regimens, and respond to the customers' inquiries and concerns about the products. A beauty consultant must have excellent communication skills to maintain customer relationships and broad knowledge of the beauty industry to provide suggestions for the customers' preferences.
- Product Knowledge
- Product Demonstrations
- Brand Awareness
- Retail Sales
- Upselling
- Cosmetic Products
Product Merchandiser
Job description:
Product merchandiser positions require individuals with skills in product knowledge, quality and customer focus, organization, client relationships, promotions, and attention to detail. The job involves taking responsibility for the appearance of products in different stores in order to promote specific products and increase sales.
- PET
- Brand Awareness
- Product Line
- Retail Store
- Pallets
- Cleanliness
Campus Representative
Job description:
A campus representative works for colleges and universities where their role is to promote the campus, aiming to recruit potential students. They are responsible for visiting high schools and representing the campus in different events like college fairs, reaching out to guidance counselors, and preparing materials such as brochures or presentations. Moreover, they may also communicate directly with potential recruits, assisting them by answering inquiries, discussing programs, and arranging appointments. In some universities, a campus representative may also organize and facilitate tours and other events.
- On-Campus Events
- Flyers
- Brand Awareness
- Greek Life
- Apple
Brand Ambassador
Job description:
A brand ambassador is the face of a company who should have an established network and strong community relationships. Brand ambassadors are hired to represent a label positively and help to promote awareness and acquire more sales. They use different promotional strategies, both online and in-person approaches, to boost marketing and influence a larger audience to invest confidently and consume more. They are present on specific events that would require them to perform product demos, give away or product sampling and participate in advertisements, which makes it crucial for them to be knowledgable with the product or service they promote. Often times, brand ambassadors are influencers, such as celebrities or social media content makers, while some are regular customers who simply love and trust the brand.
- Product Knowledge
- Brand Awareness
- Sales Floor
- Customer Satisfaction
- Product Sales
- PET
Event Representative
Job description:
An event representative organizes and executes special events and marketing campaigns for special guests and clients and assists in the promotion and publicity of these events. They must ensure that all contracts, regulations, and safety details are followed and adhered to. They may also host parties, high-end tournaments, concerts and assist marketing managers in coordinating special events for tourists while exhibiting the utmost professionalism. Representatives have excellent customer service and provide feedback and solutions to management to improve sales results.
- Customer Service
- Giveaways
- Product Awareness
- VIP
- Brand Awareness
- Excellent Guest
Regional Marketing Coordinator
Job description:
A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.
- Digital Marketing
- Home Health
- Marketing Campaigns
- Website Content
- Brand Awareness
- Community Events
Marketer
Job description:
A marketer specializes in performing research and analysis to identify marketing opportunities and client needs. They primarily devise strategies to secure sales, such as promotions, discounts, calls and correspondence, campaigns, and walk-in recommendations. There are also instances when a marketer must collaborate with different teams, especially when working on marketing campaigns and projects. Furthermore, a marketer may participate in managing and overseeing a company's social media activities to boost brand awareness, all while adhering to the company's policies and regulations.
- Digital Marketing
- Community Events
- Search Engine Marketing
- Business Relationships
- Brand Awareness
- Content Creation
Marketing & Sales Specialist
Job description:
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
- Customer Service
- Digital Marketing
- ROI
- Product Line
- Brand Awareness
- PowerPoint
How much can you earn with Brand Awareness skills?
You can earn up to $41,014 a year with brand awareness skills if you become a customer engagement specialist, the highest-paying job that requires brand awareness skills. Event specialists can earn the second-highest salary among jobs that use Python, $41,294 a year.
Job Title![]() ![]() | Average Salary![]() ![]() | Hourly Rate![]() ![]() |
---|---|---|
Customer Engagement Specialist | $41,014 | $20 |
Event Specialist | $41,294 | $20 |
Guide | $34,479 | $17 |
Sales Representative/Assistant | $38,112 | $18 |
Product Demonstrator | $28,147 | $14 |
Companies using Brand Awareness in 2025
The top companies that look for employees with brand awareness skills are Walgreens, 20-20 Technologies, and Advantage Solutions. In the millions of job postings we reviewed, these companies mention brand awareness skills most frequently.
Rank![]() ![]() | Company![]() ![]() | % Of All Skills![]() ![]() | Job Openings![]() ![]() |
---|---|---|---|
1 | Walgreens | 14% | 17,657 |
2 | 20-20 Technologies | 10% | 986 |
3 | Advantage Solutions | 7% | 2,645 |
4 | Abercrombie & Fitch Co | 6% | 2,347 |
5 | Lumina Foundation | 6% | 2,014 |
Departments using Brand Awareness
Department![]() ![]() | Average Salary![]() ![]() |
---|---|
Marketing | $63,384 |
Sales | $48,386 |