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Skechers history
Skechers company history timeline
Undeterred, he established Skechers in Manhattan Beach, California, and began distributing R. Griggs Ltd. and other brands in 1992.
Skechers is a relatively young company with its beginnings in 1992.
In 1993 Greenburg decided to concentrate on his own brand and no longer distributed Cross Colours and Karl Kani, unfortunately within a short period of time both these companies were discontinued and sold.
By 1993, only one year after the two companies had formed a partnership, Skechers no longer served as a distributor for the Doctor Martens brand and had to rely on its own label for survival.
In 1993, it was decided that refining its own label (Skechers shoes) would be more profitable.
By 1995 the two-year-old Skechers was a vibrant, growing company, reflecting the many years of retail expertise of the company's CEO Robert Greenberg as well as that of the company's president, Greenberg's son Michael.
Two years later, in 1997, Skechers was doing well enough to expand its customer base to overseas markets.
With 1998 sales at almost $400 million, the company designs and markets more than 900 different styles of shoes, which are sold in major department stores such as Macy's and Nordstrom as well as in 38 of the company's own freestanding boutiques.
1998:Skechers enters the field of athletic footwear, taking over Nike's space at the Atlanta trade show.
Since 1999 Skechers has increased retail stores and in-store boutiques, expanded women's shoes, and diversified into children's shoes.
Officers: Robert Greenberg, Chmn. and CEO, 60, 1999 base salary $289,000; David Weinberg, CFO, 49, 1999 base salary $421,000; Jeff Greenberg, Dir. of Marketing; Clay Irving, Dir. of Management Information Systems; Marcee Mackey, Dir. of Human Resources
Although the stock was slow to warm up for investors through the first year, by 2000 the stock began to rise steadily and maintain its growth through the next decade and beyond.
Net earnings for the fourth quarter were $2 million versus net earnings of $9.7 million for the same period in 2000.
In 2000 Business Week placed Skechers fifth on their "100 Best Small Companies" list and was named "Company of the Year" by Footwear News.
thompson, kelly. "green days: robert greenberg talks candidly about the pitfalls and triumphs of brand-building." footwear news, 17 december 2001.
Two new women's lines that premiered in 2001 are Somethin' Else from Skechers and Skechers by Michelle K. With more than 900 styles, Skechers offers a broad range of styles cutting across gender lines and age ranges.
In 2001 the company opened European flagship stores in London, Dusseldorf, and Tokyo.
abel, katie. "skechers takes control in france." footwear news, 4 february 2002.
Analysts at Wedbush Morgan Securities predicts that Skechers will be in demand among middle-class customers in 2002 and benefit from assertive advertising and new product launches.
For 2002, the California-based firm will focus on further development of product lines, expanding new categories, broadening retail operations, and driving business through licensing deals.
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Skechers competitors
Company Name  | Founded Date | Revenue | Employee Size | Job Openings |
|---|---|---|---|---|
| Steve Madden | 1990 | $2.1B | 3,800 | 596 |
| Payless ShoeSource | 1956 | $3.0B | 18,000 | - |
| Zumiez | 1978 | $958.4M | 1,650 | 12 |
| Brookstone | 1965 | $117.7M | 3,000 | 10 |
| Citi Trends | 1946 | $795.0M | 2,800 | 831 |
| Zappos.com | 1999 | $69.0M | 1,677 | - |
| Cato Fashions | 1946 | $575.1M | 10,500 | 33 |
| Vans | 1966 | $520.0M | 2,124 | 282 |
| Vitamin World | 1976 | $258.0M | 7,500 | 47 |
| Aerosoles | 1987 | $24.0M | 153 | - |
Skechers history FAQs
Zippia gives an in-depth look into the details of Skechers, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Skechers. The employee data is based on information from people who have self-reported their past or current employments at Skechers. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Skechers. The data presented on this page does not represent the view of Skechers and its employees or that of Zippia.
Skechers may also be known as or be related to SKECHERS, Skechers, Skechers U.S.A., Inc., Skechers USA Inc, Skechers USA, Inc. and Skechers Usa.