What does a Senior Product Marketing Manager do?
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Senior product marketing manager responsibilities
Here are examples of responsibilities from real senior product marketing manager resumes:
- Coordinate and manage all aspects of GTM strategy with partners.
- Lead VOC, KOL development for domestic and international market segments.
- Lead development of program specific pricing models in collaboration with pricing strategies and product SME's.
- Lead cross functional team through the successful implementation of an automate quote tool with integration to accounting program and sales CRM.
- Define product requirements, manage development resources and interface with QA, documentation and marketing teams.
- Translate business vision and strategy into operational tactics and build the organizational support and infrastructure need to achieve them.
- Identify and develop GTM channel strategies to drive product adoption and revenue growth.
- Create and execute in-depth VOC at key accounts to understand clinical nature of power injectable ports.
- Develop and execute healthcare promotional campaigns.
- Design microsite sitemaps and technically publish via HTML.
- Develop the infrastructure for a newly create marketing department.
- Determine ROI on advertising and marketing expenditures, and adjust strategy accordingly.
- Create high-level management reporting, increasing visibility on promotion expenditures and ROI.
- Design new status reporting benefiting cross-functional teams and senior leadership using JIRA.
- Define learning management SaaS software product requirements base on customer needs and corporate strategy.
Senior product marketing manager skills and personality traits
We calculated that 11% of Senior Product Marketing Managers are proficient in Digital Marketing, Product Management, and Cloud. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Senior Product Marketing Managers that have these skills listed on their resume here:
- Digital Marketing, 11%
Manage the GTM strategy and tactical implementation of digital marketing initiatives, branding & awareness and administration of metric analysis.
- Product Management, 8%
Improved consistency and efficiency by collaborating on enterprise-level efforts to standardize product management processes through adoption of Pragmatic Marketing principles.
- Cloud, 5%
Designed/executed channel marketing programs that increased sales of Microsoft Server & cloud solutions.
- Market Research, 4%
Implemented engineering and usability market research to determine key insights about product capabilities across competitors and about consumer behavior and preferences.
- Integrated Marketing, 4%
Created and developed successful integrated marketing programs and strategies including messaging, positioning, promotions and program performance metrics.
- Go-To-Market Strategy, 3%
Launched software offering within a hardware company, implementing new pricing model, new messaging-naming graphics positioning, and go-to-market strategy.
"digital marketing," "product management," and "cloud" are among the most common skills that senior product marketing managers use at work. You can find even more senior product marketing manager responsibilities below, including:
Analytical skills. To carry out their duties, the most important skill for a senior product marketing manager to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Senior product marketing managers often use analytical skills in their day-to-day job, as shown by this real resume: "created sales tools and content including virtual product tours, brochures, presentations and data sheets. "
Communication skills. Another essential skill to perform senior product marketing manager duties is communication skills. Senior product marketing managers responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Senior product marketing managers also use communication skills in their role according to a real resume snippet: "managed product development & communication strategy for over 12 full lines of dram memory and nand flash ssd storage products. "
Creativity. senior product marketing managers are also known for creativity, which are critical to their duties. You can see how this skill relates to senior product marketing manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A senior product marketing manager resume example shows how creativity is used in the workplace: "managed cross-functional teams for product roadmap, merchandising, pricing, inventory planning, mdf & vendor management. "
Organizational skills. For certain senior product marketing manager responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of a senior product marketing manager rely on this skill, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." For example, this snippet was taken directly from a resume about how this skill applies to what senior product marketing managers do: "integrated efforts of product management, regional partners and organizational units in development, implementation and maintenance of marketing programs. "
See the full list of senior product marketing manager skills
The three companies that hire the most senior product marketing managers are:
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Compare different senior product marketing managers
Senior product marketing manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
While similarities exist, there are also some differences between senior product marketing managers and marketing strategist. For instance, senior product marketing manager responsibilities require skills such as "product management," "go-to-market strategy," "sr," and "value proposition." Whereas a marketing strategist is skilled in "project management," "social media marketing," "content strategy," and "healthcare." This is part of what separates the two careers.
Marketing strategists tend to make the most money working in the technology industry, where they earn an average salary of $100,214. In contrast, senior product marketing managers make the biggest average salary, $134,623, in the technology industry.The education levels that marketing strategists earn slightly differ from senior product marketing managers. In particular, marketing strategists are 7.9% less likely to graduate with a Master's Degree than a senior product marketing manager. Additionally, they're 0.4% less likely to earn a Doctoral Degree.Senior product marketing manager vs. Marketing supervisor
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
In addition to the difference in salary, there are some other key differences worth noting. For example, senior product marketing manager responsibilities are more likely to require skills like "product management," "cloud," "integrated marketing," and "go-to-market strategy." Meanwhile, a marketing supervisor has duties that require skills in areas such as "customer service," "excellent interpersonal," "payroll," and "powerpoint." These differences highlight just how different the day-to-day in each role looks.
On average, marketing supervisors earn a lower salary than senior product marketing managers. Some industries support higher salaries in each profession. Interestingly enough, marketing supervisors earn the most pay in the retail industry with an average salary of $77,363. Whereas senior product marketing managers have higher pay in the technology industry, with an average salary of $134,623.Average education levels between the two professions vary. Marketing supervisors tend to reach lower levels of education than senior product marketing managers. In fact, they're 12.4% less likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.Senior product marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a senior product marketing manager is likely to be skilled in "product management," "cloud," "go-to-market strategy," and "sr," while a typical manager, field marketing is skilled in "project management," "salesforce," "grass," and "social media marketing."
Managers, field marketing make a very good living in the technology industry with an average annual salary of $100,565. On the other hand, senior product marketing managers are paid the highest salary in the technology industry, with average annual pay of $134,623.managers, field marketing typically earn lower educational levels compared to senior product marketing managers. Specifically, they're 12.3% less likely to graduate with a Master's Degree, and 0.5% less likely to earn a Doctoral Degree.Senior product marketing manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Types of senior product marketing manager
Updated January 8, 2025
