Senior Manager Of Marketing Jobs in Plum, PA

- 153 Jobs
All
Senior Manager Of Marketing
Marketing Manager
Director Of Communications And Marketing
Product Marketing Manager
Senior Category Manager
Customer Marketing Manager
Brand Manager
Senior Director Of Marketing
Marketing Campaign Manager
Marketing Analytics Manager
Brand Marketing Manager
Vice President Of Marketing & Communications
Director Of Sales And Marketing
Director Of Ecommerce
  • Marketing Manager

    Private Jet Center 3.6company rating

    Senior Manager Of Marketing Job In Zelienople, PA

    The Marketing Manager will be responsible for developing and executing the strategic marketing and growth plan for Private Jet Center (PJC) with a focus on increasing brand awareness across all media channels. KEY ROLES AND RESPONSIBILITIES · Develop and execute comprehensive marketing strategies to drive growth, focusing on both customer acquisition and retention. · Plan and ensure consistent brand positioning across all marketing platforms and media while identifying new marketing opportunities. · Lead digital marketing initiatives, including website management, content marketing, search engine optimization (SEO), as well as social media platforms. · Utilize analytics to measure and report on campaign performance and effectiveness and adjust strategies as needed. · Develop targeted campaigns aimed at individual and corporate clients emphasizing PJC's services. · Collaborate with creative partners and the sales team to develop marketing materials including photography, video, print materials and digital. · Collaborate with human resources to create employer branding and candidate attraction campaigns through PJC's website and recruiting materials. · Lead or assist in public relations efforts including press releases, media interviews, and crisis management if necessary. DELIVERABLES · Strong communication and drive for results. · Relationship building and negotiation skills. · A deep understanding of the industry and its market. · Excellent customer service orientation. · Analytical and strategic thinking abilities. · Leadership and team management experience. SIGNIFICANT INTERFACES / PARTNERS Flight Operations Management, Sales & Charter Department, Management QUALIFICATIONS: EDUCATION / EXPERIENCE The requirements listed below are representative of the knowledge, skill, and/or ability required. Three- five-years Marketing experience, preferably working in Part 135 aviation industry or high-end services industry. Bachelor's degree in marketing, communications or related field preferred. Understanding of branding, digital marketing and social media strategies. Strong project management skills. Microsoft Office experience required. Results-driven, creative and innovative. Exceptional communication skills bother written and verbal. OPERATIONAL DEMANDS The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This Role has a Monday through Friday schedule with an occasional need to work evening or weekend hours. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Private Jet Center provides equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.
    $73k-111k yearly est. 15d ago
  • Director of Marketing and Communications

    August Wilson African American Cultural Center

    Senior Manager Of Marketing Job In Pittsburgh, PA

    The August Wilson African American Cultural Center (AWAACC) is located at the gateway of the Cultural District of Pittsburgh, Pennsylvania. The Center, named for Pulitzer Prize-winning playwright, and Pittsburgh native, August Wilson, showcases nationally and internationally renowned performing and visual artists, as well as supports and nurtures the burgeoning local arts community. This programming connects the entire community to the rich, substantive artistic content that reflects the African Diaspora. AWAACC programs include visual art, live performance across all disciplines, film, literary series, education, and community engagement. Our facility offers multiple exhibition galleries, a 492-seat theater for performances in all genres, multipurpose spaces for classes, lectures and hands-on learning, community programs and events. The Center's iconic building was designed by award winning architect, Alison Williams. Offering the community a distinctive mix of cultural spaces as well as a rehearsal studio, sweeping walkways and ample community gathering and meeting spaces, this bold facility serves as a true “center,” a place of coming together where all manner of art, artistic expression and community conversation are welcomed and encouraged. The Center seeks a Director of Marketing and Communications to create institutional opportunities for storytelling. The Director of Marketing and Communications is a member of the AWAACC leadership team reporting to the Vice President for Institutional Advancement. A full-time position, the candidate will have excellent oral, written, and computer skills; will be point of contact for the AWAACC in press and media situations, and will possess an ability to work in fast-paced environments and maintain a positive, professional attitude. POSITION DESCRIPTION: The Director of Marketing and Communications works collaboratively with the AWAACC leadership to develop and implement the organization's communication and storytelling initiatives. The ideal candidate will lead strategy for telling the AWAACC story across departments, across various media platforms, and collaborate with development and programming to create a cohesive communication approach in the city of Pittsburgh and beyond. SHOW MARKETING IS KEY TO SUCCESS IN THIS POSITION. PRIMARY RESPONSIBILITIES: The Director of Marketing and Communications will build and maintain various CRM lists in Tessitura. Collaborate with cross-functional teams to coordinate marketing initiatives and maximize audience engagement The candidate will coordinate advertising buys with media outlets and works with designers to create marketing collateral. The Director of Marketing and Communication duties include, but are not limited to: • Establish and drive a multi-channel communications strategy and manage communications calendars for all AWAACC programs both on-site and in the community, including our flagship festival, the Pittsburgh International Jazz Festival. • Design ticket sales strategies for ticketed events and work with programming and development staff to build audience development strategy for free programs. • Write press releases and follow up media alerts for AWAACC events and initiatives. • Manage media relations and continue growing contact list of media members and influencers. • Maintain marketing and communication budgets and ensure compliance. • Manage the creation of institutional brochures, pamphlets, annual reports, newsletters, etc. • Lead the creation and distribution of digital, video, audio, and content for multi-platform communications. • Develop marketing assets for the organization, including newsletters, email marketing, program promotion, television and video content, and social media content. • Supervise the social media manager to develop timely and engaging content across all social media platforms. • Schedule marketing collateral distribution with street team • Work closely with marketing consultants to schedule and execute programmatic marketing campaigns and align them with the overall institutional marketing strategy. • Proven experience in social media management, digital marketing, and email marketing (Knowledge of Constant Contact and WordFly a plus). Experience with paid advertising platforms (Google Ads, Facebook Ads) and analytics tools (Google Analytics). • Oversee the documentation and archiving of all programs and events, in collaboration with the programming team. • Ensure up-to-date messaging and content on all AWAACC-owned websites. Interface with web developer/designer to make changes and improvements. • Track impressions across various platforms, make data-driven decisions, and advise leadership team colleagues in making data-driven decisions. • Maintain AWAACC brand integrity across all platforms and collateral. • Represent AWAACC in interviews, at industry events, conferences, and other relevant occasions. Proficiency in graphic design software (Adobe Creative Suite) is a plus. Knowledge/Experience with of Tessitura is required or willingness to train extensively. QUALIFICATIONS/SKILLS • At least 8+ years of relevant experience • A deep commitment to arts, diversity, and culture • Experience as a writer and editor with a focus in art, performance, and storytelling. • Experience with website content management. • Proficiency in many social media platforms with eye and interest in innovative new ways to tell the AWAACC story. • Ability to work individually and collaboratively and manage ongoing and time-sensitive projects across departments. To apply: Send resume and cover letter to ****************** The August Wilson African America Cultural Center is an equal opportunity employer and actively works to ensure fair treatment of our employees and constituents across culture, socioeconomic status, race, marital or family situation, gender, age, ethnicity, religious beliefs, physical ability, veteran status, or sexual orientation.
    $62k-105k yearly est. 14d ago
  • Product Marketing Manager

    Cleveland Brothers Equipment Co 4.2company rating

    Senior Manager Of Marketing Job In New Stanton, PA

    Cleveland Brothers, the largest Cat dealer in Pennsylvania, northern West Virginia, and western Maryland, has an immediate opportunity for a Product Marketing Manager. We are seeking a dynamic and strategic marketing professional who can partner with Sales to drive marketing initiatives across diverse B2B industries, including Power Systems, Oil & Gas, Engines, and On-Highway Trucks. In this role, you will develop and execute multi-channel marketing campaigns, create compelling content, and support events to enhance brand awareness and lead generation. You will also play a critical role in market and competitive analysis, ensuring our strategies align with business objectives and industry trends. If you thrive in a B2B environment and are passionate about crafting data-driven marketing strategies that deliver results, we want to hear from you! Primary Responsibilities: 1. Marketing Strategy & Execution • Develop and implement marketing strategies to support sales growth across Power Systems industries (Power Systems, Oil & Gas, Engines, On-Highway Trucks). • Create and execute multi-channel marketing campaigns to generate leads and build brand awareness. • Support lead generation efforts by identifying high-potential opportunities and implementing targeted campaigns. • Align marketing efforts with business objectives, sales goals, and revenue targets. 2. Content & Collateral Development • Develop marketing content, including brochures, case studies, presentations, and white papers. • Create digital content such as website copy, blog posts, and social media materials. • Work with creative teams to produce high-quality marketing assets, ensuring consistency with brand guidelines. 3. Event & Campaign Management • Develop and execute promotional campaigns, including advertising, sponsorships, and webinars. • Support trade shows, industry events, and customer engagement programs. • Measure and analyze campaign effectiveness, optimizing future initiatives based on data-driven insights. 4. Market & Competitive Analysis • Monitor industry trends, competitor strategies, and emerging technologies to refine marketing approaches. • Conduct customer segmentation analysis to tailor messaging and campaign strategies. 5. Performance Tracking & Reporting • Establish KPIs to track the success of marketing initiatives and lead generation efforts. • Analyze marketing data and provide actionable insights to improve campaign performance. • Prepare reports and presentations for management on marketing impact and ROI. - Occasional travel, including branch locations and jobsites in territory Skills / Knowledge / Qualifications: • Bachelor's Degree in Marketing or related field • B2B Marketing experience a plus • Preferred: Experience with power-related industry & products, generators or oil & gas • Team player, experienced in a collaborative work environment. • Excellent interpersonal, written and verbal communication skills with the ability to collaborate effectively with internal and external stakeholders at all levels • Strong project management skills and ability to meet deadlines. • Proficient in Microsoft Office Suite Why Join the Cleveland Brothers Team: • Market Leading Benefits Package: Medical, dental, vision, life insurance, 401(k) match, short- and long-term disability, health savings account, PTO, Profit Sharing Account. • Advancement: Take your career to the next level with a dynamic organization that wants to see you succeed! In addition to room to grow in this role, there are limitless opportunities across 29 locations whether you want to move up, or into another division of the company. • Stability - Cleveland Brothers has been around for 75 years. Experience tremendous job security in an essential role with an organization that is around for the long haul. About Us: Founded in 1948, Cleveland Brothers Equipment Co., Inc., is the exclusive Cat dealer of western and central Pennsylvania, northern West Virginia and western Maryland, providing new, used and rental equipment, parts and service. Cleveland Brothers supplies a vast variety of solutions and products, including construction machinery, industrial diesel and gas engines and generators, air compressors and boosters, oil and gas machinery and much more, in addition to full truck service for all makes and models. With 29 locations, customers have access to all of the parts and equipment needed to get the job done, backed by industry-leading technicians and staff. For more information, please visit ************************** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
    $90k-116k yearly est. 6d ago
  • Sr. Category Manager - IT, Benefits & Professional Services

    Arconic 4.7company rating

    Senior Manager Of Marketing Job In Pittsburgh, PA

    Arconic is currently in search of Senior Category Manager, IT, Benefits, and Professional Services to join our Global Rolled Products (GRP) business unit. At Arconic, we take pride in our work and our innovative products and technologies that advance sustainable solutions for a better world. We strive to create a safe, inclusive, and collaborative workplace with competitive benefits, development opportunities, and a culture that values and rewards employees on all levels of the organization. Primary Responsibilities The overall goal is to achieve the best total cost position for all external spend within the assigned Categories, the lowest sourcing risks, and best supplier performances to ensure the highest efficiency and effectiveness of the Procurement team and value for the GRP business. Category Management is responsible for an assigned set of categories and contracts within Indirect Materials and Services. This specific role will be accountable for definition of the category strategy, leading sourcing initiatives, contracting and the management of critical supplier relationships in conjunction with key business stakeholders, procurement operations and leadership teams. He/she serves as the primary point of contact for 3rd party supply issues within the assigned categories including issues related to service, commercial terms and contract disputes. He/she must execute global best-in-class procurement processes using state-of-the-art procurement IT software support, ensuring the Procurement organization is maximizing the potential within global and local markets (Cost Savings, Innovation, Quality, Logistics). This position will report directly to the Sr. Director of Indirect Procurement for GRP. Major Activities/Key Challenges Develops and executes Procurement strategies to arrive at the best total value solution for the company that meets or exceeds the defined business requirements (cost, security of supply, carbon footprint, etc.) Leads, co-leads, or supports commercial sourcing activity across Indirect Materials and Services categories as required to meet company objectives (e.g. e-Auction, RfX processes) Executes contracting processes and Terms and Conditions negotiations with suppliers, in collaboration with legal, as required. Maintains business relationships with representatives of strategic suppliers for managed commodity areas. Accountable for Performance areas: Cost Savings, Supplier performance, Working Capital, and challenging of material & service specifications (specification optimization and demand management) Escalation point for invoice and payment issues to ensure security of supply and avoidance of fees and penalties. Collaborates with key stakeholders, leadership, other category teams, and technical resources using forums such as cost savings and process improvement workshops to optimize total costs for assigned categories. Basic Qualifications Bachelor's degree in Business, Management, Supply Chain, Logistics, Information Technology, Politics/Political Science, Policy, Finance, Accounting, Data Science/Analytics, Marketing/Communications, Economics, Mathematics, or Engineering from an accredited institution 7 years of experience in purchasing management Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position. This position requires access to controlled technology, as defined in the Export Administration Regulations (15 C.F.R. §730, et seq.) and/or the International Traffic in Arms Regulations (ITAR). Authorizations from the relevant government agency may be required to meet export control compliance requirements. Preferred Qualifications MBA in Business Administration/Economics or similar 2 years international purchasing management Strong decision-making skills Strong communication and negotiation skills Project Management experience Innovative, strategic thinker Customer-oriented with business acumen Demonstrated flexibility in her/his ability to flex between multiple categories/suppliers Certified Professional in Supply Management (CPSM)
    $92k-130k yearly est. 3d ago
  • Junior Marketing Campaign Manager

    Incline Marketing Executives

    Senior Manager Of Marketing Job In West Mifflin, PA

    Junior Sales & Marketing Representative Join Incline Marketing Executives, a fast-growing and team-driven company in Pittsburgh! We thrive on collaboration, professional development, and equipping our team members with the skills they need to succeed in a competitive market. We're currently hiring a Junior Sales & Marketing Representative to join our team. This entry-level role is ideal for individuals looking to gain hands-on experience in sales, marketing, and customer engagement while working in a dynamic environment. You'll play a key role in driving sales, building relationships with customers, and promoting products and services on behalf of our clients. Responsibilities: Engage directly with customers in a face-to-face setting. Promote and sell products and services tailored to customer needs. Provide expert insights on pricing, promotions, and product availability. Develop and implement sales strategies to drive revenue. Work closely with the marketing team to enhance brand awareness. What We're Looking For: Sales experience is a plus (but not required). A strong desire to learn and grow. Excellent communication and interpersonal skills. A problem-solving mindset and a team-oriented attitude. Perks & Benefits: A supportive and energetic work environment. Exciting travel opportunities. Leadership workshops and career development programs. Hands-on training in sales, marketing, and business strategies. Paid training period. Performance-based growth opportunities. If you're ready to kick-start your career in sales and marketing with a company that values growth, teamwork, and leadership, we'd love to hear from you! Incline Marketing Executives is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive workplace for all.
    $70k-94k yearly est. 8d ago
  • Sr. Procurement Admin/Category Manager

    Stefanini North America and APAC 4.6company rating

    Senior Manager Of Marketing Job In Pittsburgh, PA

    Stefanini Group is hiring! Stefanini is looking for a Category Manager in Pittsburgh, PA For quick Apply, please reach out to Somnath Ghosh call: ************/ Email: *************************** Category Manager, Indirect - IT, Benefits and Corporate Services Category Management is responsible for assigned Categories and contracts within Indirect Materials and Services. This specific role will be accountable for the management of critical supplier relationships within IT, Benefits and Corporate Services in conjunction with multiple Business Units and Resource Units The overall goal is to achieve the best total cost position for all external spend within the assigned Categories, the lowest sourcing risks, and best supplier performances to ensure the highest efficiency and effectiveness of the Procurement team. He/she serves as the point of contact for supplier issues within the assigned categories including issues related to service, commercial terms and contract disputes. He/she must execute global best-in-class procurement processes using state-of-the-art procurement IT software support, ensuring the Procurement organization is utilizing the maximum potential within global and local markets (Cost Savings, Innovation, Quality, Logistics). Job Requirements: Major Activities/Key Challenges: Direct responsibility to spend within the respective Indirect Materials and Services Categories. Achieve Procurement targets globally or regionally for assigned categories inclusive of cost, innovation, quality, and supplier performance to assigned categories Develops and executes Procurement strategies to arrive at the best total value solution for the company Maintains business relationships with representatives of strategic suppliers for Indirect Materials and Services. Collaborates with other category teams and at times with the Technical Procurement function using forums such as workshops to achieve category cost savings targets Leads, co-leads, or supports commercial sourcing activity across assigned Indirect Materials and Services categories as required to meet company objectives (e.g. e-Auction, RFX processes) Leads, co-leads, or supports non-commercial events as required to meet objectives, including, but not limited to Kaizen workshops, Working Capital/Inventory Workshops Executes contract negotiations/Terms and Conditions with suppliers classified in assigned categories Accountable for Performance areas: Cost Savings (SRT), Supplier performance, challenging of material & service specifications (demand management) The candidate will be responsible for contract management of assigned categories and fully accountable for developing Supplier Metric Scorecards for Indirect Categories, where applicable. Qualifications: Basic: Bachelor's degree in business, Management, Supply Chain, Logistics, Information Technology, Politics/Political Science, Policy, Finance, Accounting, Data Science/Analytics, Marketing/Communications, Economics, Mathematics, or Engineering from an accredited Institution 5 years of experience in purchasing management Preferred: MBA in Business Administration/Economics or similar preferred 2 years international purchasing management Decision-making Communication and negotiation skills Project Management Innovative, Strategic thinker Customer-oriented with business acumen Demonstrated success in her/his ability to flex between multiple categories and suppliers.
    $111k-154k yearly est. 12d ago
  • Marketing Manager

    DQE Communications 3.7company rating

    Senior Manager Of Marketing Job In Pittsburgh, PA

    Job Title: Marketing Manager DQE Communications, headquartered in Pittsburgh, Pennsylvania, is a fiber-optic Internet and data network access provider for businesses and carriers in Pennsylvania, West Virginia, and Ohio. DQE was established in 1997 as a dark fiber infrastructure company in the Pittsburgh metropolitan area. Over the years, DQE has grown in both our fiber footprint and our product offerings to become one of the leading regional providers of secure, reliable, data network services. With an ongoing commitment to structured, well-planned growth, DQE is continuously expanding the fiber optic network to serve even more customers. Working with DQE means businesses and keystone institutions get a partner dedicated to understanding specific needs and committed to delivering the right solution. Job Summary: The Marketing Manager at DQE will be responsible for planning, implementing, and managing marketing campaigns and initiatives to promote the company's products and services. This role requires a strategic thinker with a strong background in marketing, exceptional project management skills, and the ability to drive impactful results. The ideal candidate will have a strong background in strategic marketing management, demand generation, marketing reporting & operations, and field marketing. Must be local to the Pittsburgh area. Hybrid work environment. Key Job Responsibilities: Develop and execute comprehensive marketing strategies and plans to achieve business objectives and drive market growth. Conduct market research and competitive analysis to identify trends, opportunities, and customer needs. Define target markets and develop segment-specific strategies to effectively reach and engage audiences. Plan, implement, and oversee multi-channel marketing campaigns, including digital, print, social media, and events. Lead, mentor, and support the marketing team, fostering a collaborative and high-performance work environment. Coordinate with other departments to align marketing efforts with company goals and strategies. Collaborate with internal teams and external agencies to create compelling content and promotional materials. Create and collaborate on the creation of product collateral, website, press releases and other written marketing content Monitor campaign performance, analyze data, and make data-driven adjustments to optimize results. Develop and maintain the company's brand identity and ensure consistency across all marketing channels and materials. Create and manage brand guidelines, messaging, and visual elements to enhance brand recognition and reputation. Work closely with product teams to develop marketing strategies and go-to-market plans for new and existing products and services. Create and execute product launch plans, including promotional activities, messaging, and sales support materials. Develop strategies to increase customer engagement, satisfaction, and retention through targeted marketing initiatives. Implement customer feedback mechanisms and analyze insights to improve marketing efforts and customer experiences. Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI. Track and report on marketing expenditures, performance metrics, and campaign effectiveness. Track and analyze key marketing metrics and performance indicators to assess the effectiveness of marketing activities. Prepare and present regular reports on marketing performance, insights, and recommendations to senior management. Develop and manage relationships with external partners, agencies, and vendors to enhance marketing efforts and drive results. Negotiate contracts and oversee the execution of marketing partnerships and sponsorships. Required Skills/Abilities: Strong understanding of marketing principles, strategies, and best practices. Excellent project management, organizational, and analytical skills. Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders. Excellent leadership, communication, and interpersonal skills. Experience with marketing technical products or background in technology. Proficiency in marketing software and tools, including CRM systems, analytics platforms, and design software. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Proven success in building and managing high-performing marketing teams. Strategic thinker with a results-oriented mindset. Education and Experience: Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA or advanced degree preferred. Minimum of 5-7 years of experience in marketing, with a focus on the telecommunications industry or related sectors preferred. Proven track record of developing and executing successful marketing strategies.
    $73k-111k yearly est. 4d ago
  • Marketing Manager Trainee

    Jung and Company

    Senior Manager Of Marketing Job In Allison Park, PA

    In a dynamic landscape, our client's expanding vision necessitates the addition of a skilled, Marketing Manager Trainee. Jung and Company is a diverse marketing agency, we leverage various platforms to empower our clients in reaching larger and increasingly engaged audiences. We craft exceptional experiences that celebrate the finest aspects of creativity and marketing. We are looking for individuals marked by deep curiosity, a dedication to delivering high-quality service, and a zest for the journey. Join us in reshaping and revolutionizing the marketing world and impacting our clients' bottom line. Our clients thrive in a lively, collaborative setting characterized by diversity, adventure, and open-mindedness. All team members are encouraged to continuously learn and develop both personally and professionally, enabling them to assume greater responsibilities and advance within their department or across our operating businesses. A typical day may involve: Assisting in the daily growth and development of assigned marketing campaigns Contributing to customer acquisition and retention efforts Skillfully managing external customer requirements Cultivating strong leadership and interpersonal skills Boosting sales through in-store promotional campaigns Formulating, executing, and overseeing strategies alongside the team Engaging and communicating with customers Problem-solving and making professional judgments regarding customer eligibility for our clients' in-store services (training provided for this area) Conducting face-to-face interactions with customers to promote brands and expand a client base for our clients who offer in-store services Supporting marketing and advertising associates as well as senior staff with specific client-related projects Success in this role hinges on your ambition, expansive thinking, brand passion, and a hunger for continuous learning and growth. What you bring to the table: Over 1 year of experience in marketing and customer serviceA wealth of innovative ideas and creativity Exceptional work ethic with the ability to juggle multiple projects Outstanding verbal and written communication skills A willingness to take on various responsibilities, no matter the scale An accountable and proactive approach to challenges, always ready with solutions What we offer: Comprehensive training Company-sponsored travel Competitive compensation structure: base salary, weekly bonuses, and incentives Rapid career advancement opportunities Community involvement and volunteer opportunities A vibrant and high-energy work environment
    $73k-110k yearly est. 31d ago
  • Manager Coal Marketing_JK_position

    Nscorpt2

    Senior Manager Of Marketing Job In Pittsburgh, PA

    Work Conditions Environment: Office Shift Work: No On-Call: Yes Weekend Work: Yes Travel Required: 6 - 10 Days per Month, test
    $73k-110k yearly est. 60d+ ago
  • Associate Vice President, Marketing & Brand Strategy - University Communications and Marketing

    Cmu

    Senior Manager Of Marketing Job In Pittsburgh, PA

    The Associate Vice President for Marketing and Brand Strategy will lead and advance the marketing strategy for CMU, resulting in integrated, high-impact marketing initiatives. The Associate Vice President will create innovative, game-changing, forward-thinking marketing programs that maximize opportunities to build CMU's reputation and brand visibility for all areas of the university as one of the pre-eminent global institutions in higher education. The Associate Vice President will bring fresh ideas and proven results to help reach key audiences in new and unique ways and ensure the institution's global reputation matches the excellence of its people, programs, and partnerships. The Associate Vice President will lead CMU's marketing efforts by driving vision, strategy, and execution toward a clear set of goals. In a highly collaborative, decentralized environment, the Associate Vice President will spearhead brand campaigns, cross-university messaging programs, and current and future strategic initiatives. The Associate Vice President and their team will be responsible for measuring the impact of work to increase regional, national, and global awareness and reputation of CMU, partnering with schools, colleges, and administrative units in meeting their goals and objectives, and serving as a sector leader in higher education marketing. The Associate Vice President for Marketing and Brand Strategy will partner closely with a new Associate Vice President for Strategic Communications to create, guide, and measure fully integrated marketing-communications strategies and campaigns. The University Communications and Marketing Division (UCM) at Carnegie Mellon leads and coordinates strategic communications and marketing, raising the institution's global visibility, and deepening its reputation as one of the world's great universities. It tells the university's stories through its rich array of tools and platforms; cultivates ambassadors among CMU's extended global community; and builds strong relationships with influential audiences through a variety of traditional and new tactics. It improves the CMU experience for faculty, staff, students, and alumni by facilitating clear communication within the university community. Additionally, the division provides leadership, partnership, and coordination for communications and marketing staff across campus, collaborating with other offices, colleges, schools, and departments. It helps articulate and highlight the distinctive excellence of CMU and its broad and deep impact on the human condition. With its world-leading strengths at the intersection of technology and humanity, CMU's research, innovation, and creativity will help shape the 21st century. In the context of CMU's remarkable distinction and momentum, it seeks an Associate Vice President of Marketing and Brand Strategy with the skills to make CMU a national leader in higher education marketing. It is an exciting moment to be joining the Carnegie Mellon community. Founded by Andrew Carnegie, Carnegie Mellon University has been a birthplace of innovation since its founding as an engineering and fine arts school in 1900. It has soared to national and international leadership in higher education and research, especially since 1967 when the Carnegie Institute of Technology merged with the Mellon Institute for Industrial Research to form Carnegie Mellon University. CMU made an early commitment to computer science and information technology, where the university continues to advance discovery and impact. CMU is renowned for its blend of technical rigor and creativity, for its commitment to solving real-world problems, and for its strength in interdisciplinary collaboration. Its alumni have earned distinction around the globe - from Nobel Prize and Turing Award recipients to Tony and Oscar winners, from Wall Street investors to Silicon Valley entrepreneurs, and from world-renowned educators to pioneering researchers. Carnegie Mellon is ranked as 28th among global research universities, according to the Times Higher Education World University rankings, 25th in U.S. News and World Report, and 20th in The Wall Street Journal/Times Higher Education U.S. College rankings. Many of its schools and departments maintain top five national and international rankings. Beyond its Pittsburgh campus, Carnegie Mellon University's global presence includes campuses in Silicon Valley, Qatar, and Rwanda, and degree-granting locations in Los Angeles, New York City, Washington, DC, and Portugal, as well as numerous other research and educational partnerships around the world. CMU's tenth President, Farnam Jahanian, was appointed in 2018. He is a computer scientist, entrepreneur, and academic leader. President Jahanian's priorities include enrichment of the student experience; providing fresh resources for the fine arts; accelerating work in foundational sciences from the application of machine learning and data science; and supporting a broad array of research in technology and the impact of such innovation on humanity. REPORTING RELATIONSHIPS The Associate Vice President for Marketing and Brand Strategy will report to the Vice President for University Communications and Marketing, Tysen Kendig. The University Communications and Marketing Division (UCM) at Carnegie Mellon, which consists of 60 members, leads and coordinates strategic communications and marketing, raising the institution's global visibility, and deepening its reputation as one of the world's great universities. UNIVERSITY COMMUNICATIONS AND MARKETING LEADERSHIP Tysen Kendig Vice President for University Communications and Marketing Tysen Kendig was appointed Vice President for University Communications and Marketing in July 2024, overseeing media relations, internal communications, issues management, social media, integrated marketing, digital strategy, and creative services and production. In his role, Kendig is responsible for leading the development and execution of Carnegie Mellon University's cohesive, comprehensive, and multidimensional communications and marketing strategy to enhance the reputation and further the goals of the entire university, including its schools, colleges, units, campuses, and locations worldwide. Reporting to President Farnam Jahanian, Kendig serves as a member of the president's executive management team and the university's leadership council. Before joining CMU, Kendig was Vice President for Communications at the University of Connecticut for more than 11 years, directing all aspects of the university's central communication efforts, including marketing and promotion, outreach, media relations, public information, alumni engagement, online and digital communication, multimedia and print design, executive communications, and stewardship of the organization's brand. He also administered all aspects of clinical marketing and communications for UConn Health, provided oversight of the university's public records coordination and compliance, and developed new streaming communications initiatives for UConn Athletics. Previously, Kendig held similar leadership positions as Vice President for Strategic Communication at the University of Iowa and as Associate Vice Chancellor for University Relations at the University of Arkansas in Fayetteville, in both instances serving as the institution's senior communications administrator. Prior to that, he held an appointment at Penn State University as assistant director of public information and university spokesman for nearly seven years. Kendig holds a bachelor's degree from Penn State. He is the founder of the Southeastern Conference Communicators Association and former vice president of CUPRAP: The Association of Communicators in Education. -- “This search comes at an incredibly exciting time at Carnegie Mellon. With full support and partnership from the President, Provost, Deans, and senior leaders in the administration, and an entirely new senior management team being built in the division this year, University Communications and Marketing (UCM) is accelerating forward with new thinking and innovative ways to tell the institution's story. The highly skilled, collaborative, and passionate team in place is eager to carry out its charge alongside this new cadre of leaders. “The Associate Vice President will be an accomplished leader in marketing and branding possessing demonstrated experience advancing the reputation of global brands, with a strong understanding of higher education and its societal impact. They will play a critical role in building and establishing a vision and direction for the marketing team while also helping shape how UCM will grow and work in the future. They will have a senior leadership role in defining and building the CMU brand across a wide variety of platforms and distribution channels, working collaboratively across the department and with schools, colleges, and units. “This position will have direct oversight for several departmental functions - digital, strategic marketing, creative, and multimedia - and will play a key leadership role across all aspects of the organization. The role also will serve as a liaison between the division and its academic and administrative partners as we work together to elevate and unify storytelling across the university. To succeed, the AVP will be a strong team player, builder, and partner, in addition to being extremely adept at leading through influence, empathy, and consensus-building. “I am excited to bring on board a dynamic, collaborative, and optimistic member of my leadership team to be a thought partner with me and the Associate Vice President for Strategic Communications to define and build the long-term strategy for communications and marketing at Carnegie Mellon.” - Tysen Kendig, Vice President for University Communications and Marketing PRIMARY RESPONSIBILITIES The Associate Vice President for Marketing and Brand Strategy will: Lead a central strategic marketing plan process from ideation to tactical execution, measurement, and improvement; Work across campus to build and execute synergistic plans that map to CMU's strategic plan and the goals of the schools, colleges and units; Define the strategy and lead the execution of tactics to activate and drive engagement across a range of audiences; Ensure that a consistent brand message and image is established throughout all university marketing, partnering with communications and marketing staff in colleges, schools, units, and departments across campus; Apply “full stack” marketing skills, including content marketing, search engine optimization, paid advertising (search engine marketing, digital programmatic, paid social), analytics, email marketing, marketing automation, and landing page optimization; Oversee direct reports who lead digital marketing; online strategy; cross-university branding and integrated marketing and messaging campaigns; research, metrics and measurement, strategic projects, and creative/design services; Take an engaged approach to coaching, mentoring, and guiding the marketing team to increase the capabilities and effectiveness of this group, including setting clear performance management objectives, and actively evaluating the structure, resources, and capabilities to provide a proactive, agile partner for the division and university; Partner with the Division of Enrollment Management to ensure the brand is incorporated into new strategies and tactics developed to support admission and institutional goals; Employ appropriate market research to inform work, better understand the university's varied audiences, and identify emerging marketing and reputation-building opportunities; Oversee qualitative and quantitative market research and analysis; Oversee the execution of brand perception surveys; Collaborate with the vice president and colleagues to champion internal efforts to develop clear and effective messaging for CMU's internal constituents; Manage relationships with agencies hired for university-level marketing projects; Build, maintain, and use metrics and other tracking systems to evaluate and tune the effectiveness of marketing efforts, and track and assess institutions in a competitive set to ensure CMU is best in class for marketing; Build an effective online strategy for cmu.edu, maintaining the platform and CMS for all university websites; Oversee and direct outside consultants and vendors in short- and long-term projects to ensure compliance with brand guidelines and quality assurance; Develop criteria for evaluating and building a roster of approved outside services and partners to provide support as needed; Build and grow a culture of collaboration and collegiality with colleagues in University Communications and Marketing as well as other university professionals; and Create an environment that rewards excellence, creativity, integrity, and teamwork. PREFERRED QUALIFICATIONS Carnegie Mellon University seeks an Associate Vice President for Marketing and Brand Strategy with: A commitment to the mission of Carnegie Mellon University - to create a transformative educational experience for students focused on deep disciplinary knowledge; problem solving; leadership, communication, and interpersonal skills; and personal health and well-being; Experience advancing the global reputation of organizations, including notable experience in higher education, with demonstrable results; Data-driven expertise in marketing, branding, and digital tactics that drive key audiences to action; The capability to develop and implement innovative marketing techniques against different budget scenarios; An ability to make informed decisions and deliver measurable results; The capability to be forward-looking and eager to develop new or groundbreaking strategies; Validated expertise as both a strategic thinker and a project manager with a keen ability to synchronize the two; An ability to direct outside business partners and service providers; An effectiveness at managing change, building strong relationships with people from diverse parts of campus, and inspiring those outside their direct sphere of control; An ability to work in an organization with multiple divisions and at a very high level with leadership across the university on academic and non-academic efforts; The intellectual force needed to drive and reward new ideas and calculated risk-taking; The ability to perform as an outstanding colleague with good listening and partnership skills, high energy and drive, and a relentlessly positive attitude; A willingness to challenge the status-quo with well-thought-out recommendations and ideas and act as a catalyst for change; A commitment to inclusion, collaboration, and cultural sensitivity; and An ability to effectively interact with a varied population of internal and external partners at a high level of integrity. A bachelor's degree is required for this position as well as at least ten years of success in relevant marketing roles including a combination of public/private industry, higher education, and nonprofit experience. SALARY AND BENEFITS Carnegie Mellon University offers a competitive salary and a wide variety of benefits and programs designed to meet the needs of its faculty and staff members. From its health and welfare plan offerings to tuition benefits and competitive retirement plans, CMU is committed to providing benefits that support its staff through every stage of their career at CMU. For a listing of employee benefits, please visit Benefits at a Glance. LOCATION CMU is based in the vibrant city of Pittsburgh, Pennsylvania, consistently ranked among the most livable cities in the U.S. Pittsburgh continues to place high on many “best of” lists, ranking among the top 25 college towns in the U.S., top 5 cities for millennials, and an attractive location for home buyers and food lovers. Situated at the intersection of three rivers, with mountains and lakes nearby, Pittsburgh provides rich access to outdoor activities, a lively cultural landscape, an active professional sports scene (as the #1 football city in the U.S.), diverse and historic neighborhoods, and affordable housing. CARNEGIE MELLON UNIVERSITY'S COMMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION Carnegie Mellon University is a richly varied community, united in the pursuit of excellence. The students, faculty, and staff of Carnegie Mellon University represent all 50 states and over 65 nations, bringing together a wealth of perspectives, identities, backgrounds, and cultures. This diversity is its strength and its obligation, as every community member contributes unique strengths to the education and research that change the world. In a world that continues to struggle with bias and inequality of opportunity, Carnegie Mellon University strives to better represent the variety of the human condition, and to better support all students, faculty, and staff. As a community devoted to rigorous analysis and creative approaches to real-world problems. CMU has both the tools and the responsibility to address these challenges. It will continue to cultivate a welcoming culture, improve programs, recruit and retain world-class talent, and become a leader and champion for best practices. This is core to its mission. NOMINATION AND APPLICATION PROCEDURES: All applications, nominations and inquiries are invited. All applications must include, as separate documents, a CV or resume, and a letter of interest addressing the themes in the leadership profile available at wittkieffer.com WittKieffer is assisting Carnegie Mellon University in this search. Applications will be accepted until the position is filled. Application materials should be submitted using WittKieffer's candidate portal. Nominations and inquiries can be directed to Melissa Fincher and Jenna Brumleve at ******************************* Carnegie Mellon University is an Equal Opportunity Employer/Disability/Veteran and offers a diverse environment with a flexible benefits package, including a generous retirement plan, tuition remission, and paid time off policy, as well as many professional development, health, and wellness opportunities. A background check is required. All inquiries will be held in confidence. Joining the CMU team opens the door to an array of exceptional benefits available to eligible employees. Those employees who are benefits eligible have the opportunity to experience the full spectrum of advantages from comprehensive medical, prescription, dental, and vision insurance to
    $125k-204k yearly est. 8d ago
  • eCommerce Web Team Director

    North Star Staffing Solutions

    Senior Manager Of Marketing Job In Pittsburgh, PA

    Specialize in placing experienced level and leadership level executives in growing industries like IT, Healthcare, banking/Finance, Automotive, Accounting, Consulting, Construction, Engineering and many others. Forging dynamic relationships with business leaders, hiring managers and HR partners. Recruit passive candidates, attracting highly qualified candidates, moving them through our talent acquisition process, resulting in hires of the highest caliber. Prepares candidates for interviewing with specific hiring managers by providing detailed information on the company, our business strategy, department background, s, and expectation-setting. Build and maintain network of potential candidates through pro-active market research and on-going relationship management; conducts in-depth interviews of potential candidates, and partnering with business units to understand and meet business talent acquisition needs. Manages the presentation, selection, offer, negotiation, and closing involved in full life cycle recruiting. Leverage online recruiting resources, including job boards, niche sites, and social networking sites to identify and recruit the very best candidates.Works closely with hiring managers and business leaders to determine the human capital needs of the departments and positions identified to ensure efficient and effective hiring. Job Description & Duties: The eCommerce Web Team Director is responsible for strategizing, architecting, delivering, and supporting all related websites and mobile properties. This individual will determine the digital customer experience and lead a team of user experience, development, and project management resources to identify and implement key enhancements to our digital properties. · Primary driver to determine the eCommerce strategic roadmap, along with the VP of eCommerce, for all company websites, mobile sites, and apps. · Owns the eCommerce consumer experience - identifies opportunities to innovate and improve, providing additional benefits to the Customer. ·Strong customer advocate, ensuring the best possible customer experience. Engages and leads the user experience team members through definition, design, and usability testing efforts to balance business goals and objectives with customer experience. ·Facilitates, reviews, approves, and leads the development and execution of all eCommerce projects. ·Deploys enhancement/defect regular releases on-time, on-budget, and to-specifications. ·Team Management and leadership including building a high performing team comprised of internal and external resources that includes key eCommerce disciplines (e.g., web design and usability, project management, and web developer). ·Establishes good working relationships with all related teams. ·Excellent project delivery including scheduling, project planning, resource planning, software selection, outsource/offshore partner selection and management, etc. ·Facilitates website design and ensures development best practices are fully deployed (and supporting resources with the appropriate skill sets) . Requirements gathering, analysis, definition, documentation, Information architecture/user interface design, etc. ·Excellent communication and coordination of all web development efforts and strategies. Qualifications Job Requirements & Qualifications: ·7 years Digital/eCommerce EDUCATION: ·Bachelors' Degree in business or related required SKILLS/REQUIREMENTS: ·The candidate needs sound problem solving skills, e.g., ability to objectively analyze current practices, identify root cause problems and improvement opportunities, formulate a range of achievable options, outline relative strengths, build consensus for a solution. ·Bottom-line results-oriented, e.g., financial and general business acumen, operational mindset, remediation of systemic problems. ·Exemplary leadership skills, e.g., leading and inspiring people, collaborative open style, building teams, strong written and oral communicator, strategic thinking, calm under fire, assertive, effective marketer and seller of IT enablers. Extensive eCommerce best practice experience . ·Strategic in a practical way, e.g., understand emerging eCommerce trends, extrapolate them to practical business applications, easily communicate value in layman's terms. ·Excellent communicator in honing messages, written documents, & oratory. ·Strong leader and mentor with, strong character, high integrity, healthily competitive, decisive, calm under fire, high-energy, self-directed, goal-oriented ·Proven eCommerce experience in user experience, project management, and technology. ·Hold a variety of relevant business experience which should demonstrate the ability to quickly study a business, understand the value-enablers, and relate to bottom-line impact, executive presence. Additional Information Location - Pittsburgh, PA.
    $111k-181k yearly est. 60d+ ago
  • Brand Manager

    Dev Agency 4.2company rating

    Senior Manager Of Marketing Job In Pittsburgh, PA

    Leading the planning, execution, and strategic operations that relate to performing data conversions for new and existing customers. Delivering cost effective, timely data conversions, managing against defined project deliverables and metrics to measure success .
    $79k-110k yearly est. 60d+ ago
  • Marketing & Brand Experience Manager

    NAI Burns Scalo

    Senior Manager Of Marketing Job In Pittsburgh, PA

    Are you a creative and strategic marketing professional looking for an opportunity to lead a team, shape a brand, and drive results? NAI Burns Scalo is looking for a Marketing & Brand Experience Manager to oversee branding, content, digital marketing, and internal culture initiatives. This is a high-impact role where you'll collaborate with leadership, manage a growing marketing team, and develop strategies that support our real estate brokerage, development, construction, and property management business units. What You'll Do Oversee all marketing efforts across our company, ensuring brand consistency and compelling messaging. Lead and mentor marketing and brand experience, setting priorities and providing guidance on projects. Develop and execute digital and print marketing strategies, including social media, website content, email campaigns, and collateral. Lead public relations efforts, writing and distributing company news, press releases, and blogs. Plan and implement employee engagement events, from social gatherings to philanthropic and wellness initiatives, as a member of the employee engagement committee. Manage our marketing budget, ensuring resources are allocated effectively. Use data and analytics to track campaign performance and continuously improve our approach. Requirements What You Bring 5+ years of experience in marketing, ideally within commercial real estate. Project management experience (e.g., Mondsay.com, Asana, etc.) Strong skills in graphic design, branding, and digital marketing. Proficiency in Adobe Suite (InDesign, Illustrator, Photoshop, Premiere), social media strategy, and website management. Ability to manage multiple projects, meet deadlines, and collaborate across departments. A creative, strategic mindset with a passion for storytelling and brand-building. Bachelor's degree in Marketing, Communications, Graphic Design, or a related field (preferred, but experience matters most!). What We Offer Time Off: 10 holidays, up to 10 vacation days, 5 sick days, flexible Friday's, and paid parental leave Perks: Free onsite parking and fitness center access Benefits: Comprehensive medical, dental, vision, and life insurance, employee assistance program, plus disability and flexible spending accounts Financial Security: 401(k) with a 4% match, eligible after just 90 days Extras: Company cell phone or stipend, performance and company bonuses, and $400 in annual company swag from our store Why Join Us? At NAI Burns Scalo, we believe marketing is more than just ads and social media-it's about telling our story, strengthening our brand, and driving growth. This role gives you the chance to lead a team, influence strategy, and bring fresh ideas to the table in a fast-paced, dynamic environment. If you're ready to take your marketing career to the next level, apply today!
    $77k-113k yearly est. 14d ago
  • Brand Manager Trainee

    Tunnel Vision Marketing

    Senior Manager Of Marketing Job In Pittsburgh, PA

    We are looking for an enthusiastic and motivated Brand Manager Trainee to join our team. As a Brand Manager Trainee, you will gain hands-on experience in managing and promoting a brand, working closely with senior brand managers and marketing teams to develop and implement strategies that increase brand awareness and drive product growth. This entry-level role is ideal for someone looking to launch their career in brand management and marketing. Key Responsibilities: Assist in the development and execution of brand strategies to drive product awareness and sales. Conduct market research to understand customer trends, preferences, and competitive landscape. Help manage the development of marketing materials, campaigns, and content to promote the brand. Support the tracking and analysis of brand performance through metrics and customer feedback. Collaborate with cross-functional teams (sales, design, operations) to ensure brand consistency across all channels. Assist in organizing and executing brand events, promotional activities, and product launches. Contribute to brainstorming and ideation for new brand initiatives and marketing campaigns. Provide administrative support to senior brand managers, including scheduling, reporting, and campaign tracking. Skills & Qualifications: Strong passion for branding, marketing, and consumer behavior. Excellent communication skills, both written and verbal. Creative thinker with attention to detail and problem-solving abilities. Ability to work in a fast-paced environment and manage multiple projects. Strong organizational and time-management skills. A degree in marketing, business, or a related field is preferred but not required. Previous internships or experience in marketing or brand management is a plus. Why Join Us? Comprehensive training and mentoring from experienced brand managers. Opportunity for career growth in a rapidly expanding company. Hands-on experience in all aspects of brand management and marketing. Collaborative and innovative team environment. Competitive salary and benefits package. If you're looking to start your career in brand management and want to make an impact with a recognized brand, apply today to join our team as a Brand Manager Trainee and kickstart your professional journey!
    $78k-109k yearly est. 10d ago
  • Marketing Analytics Manager

    Ra 3.1company rating

    Senior Manager Of Marketing Job In Pittsburgh, PA

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $95k-132k yearly est. 60d+ ago
  • Senior Director of Marketing

    Pantherx Specialty LLC 3.9company rating

    Senior Manager Of Marketing Job In Pittsburgh, PA

    Location: Headquartered in Pittsburgh, PA, this is a hybrid role requiring a significant in-office presence Classification: Exempt Status: Full-Time Reports To: Chief Strategy and Growth Officer About PANTHERx Rare: PANTHERx Rare is an innovative specialty pharmacy driven by empathetic and experienced professionals helping to improve the lives of individuals living with rare and devastating conditions. As the leading rare disease specialty pharmacy, we are dedicated to advancing treatments for the most challenging conditions and helping people experience the moments in life that matter most to them. Why Join PANTHERx Rare? At PANTHERx Rare, you'll be part of a passionate and growing team dedicated to improving lives through groundbreaking therapies and personalized patient care. We offer a collaborative, mission-driven culture, opportunities for professional growth, and the chance to make a meaningful impact in the rapidly evolving world of rare-disease care. Purpose: PANTHERx Rare is seeking a dynamic and experienced Senior Director of Marketing to lead the development and execution of the company's marketing strategy, with a focus on supporting our expanding portfolio of innovative rare disease therapies, including cell and gene therapies. This role will play a critical part in driving brand awareness, stakeholder engagement, and market growth while solidifying our position as the industry leader in rare disease care. Responsibilities: Strategic Marketing Leadership Lead the development and implementation of a brand strategy for multiple stakeholders (manufacturers, patients, prescribers, and payers) aligned with business goals and market trends. Understand the voice of the customer for multiple segments (manufacturers, patients, prescribers, and payers) and work with leaders to create meaningful differentiation in the marketplace. Act as a key advisor on market trends, competitive intelligence, and customer insights to inform strategic decisions in the business. Collaborate and work independently with executive leadership (CEO, ELT, and Board) to execute PANTHERx's marketing plan and position the business and leaders for visibility and thought leadership in the market. Marketing Campaigns and Brand Management Own PANTHERx's brand strategy and identity, leading to a consistent representation and differentiation as The Rare Disease Pharmacy in the marketplace. Lead the planning and execution of multi-channel marketing campaigns targeting healthcare providers (HCPs), payers, patients, and biopharmaceutical manufacturers. Position PANTHERx as the leader in rare disease pharmacy for both manufacturer partners and patient-centered care. Oversee the development, review, and approval of compelling content, including promotional and educational materials. Drive digital marketing initiatives, leveraging SEO/SEM, social media, and data-driven strategies to maximize PANTHERx's reach in the marketplace. Leverage CRM and marketing automation tools to personalize communications and improve customer engagement across multiple segments including manufacturers, prescribers, patients, and payers. Lead in the strategy, positioning, and collateral development for PANTHERx Rare's attendance at industry events to enhance brand visibility and establish thought leadership in rare disease and specialty pharmacy markets. Internal Communications and Associate Engagement Lead development of PANTHERx's marketing materials and oversee inventory of various marketing assets available for internal and external uses. Work closely with Human Resources to engage associates in the business and brand strategy. Assist with internal associate communication plans to assure alignment with brand. Team Management and Stakeholder Engagement Build and lead a high-performing marketing team including external partners, fostering a culture of innovation, collaboration, and accountability. Mentor team members to enhance their skills and ensure alignment with company objectives. Work closely with executive leadership, clinical, operations, and business development teams to create targeted marketing strategies that drive growth and strengthen relationships with all stakeholders. Required Qualifications: Bachelor's degree in marketing, communications, business, or a related field. 10+ years of progressive experience in marketing, with at least 5 years in a leadership role. Experience in healthcare. Proven ability to develop and execute successful marketing strategies in a complex, regulated environment. Exceptional leadership and team management skills with a focus on collaboration and innovation. Proficiency in digital marketing tools, analytics platforms, and CRM systems. Excellent communication and presentation skills, with the ability to engage effectively with internal and external stakeholders. Strategic thinker with a hands-on approach to execution and problem-solving. Preferred Qualifications: Graduate degree highly preferred (MBA). Experience in specialty pharmacy, pharmaceuticals, rare disease and/or cell and gene therapies. Strong understanding of rare disease markets and stakeholder needs, including HCPs, patients, payers, and pharmaceutical partners. Work Environment: This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax/copy machines. Physical Demands: While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands and fingers; handle or feel; and reach with hands and arms. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function of the job. Benefits: Hybrid, remote and flexible on-site work schedules are available, based on the position. PANTHERx Rare Pharmacy also affords an excellent benefit package, including but not limited to medical, dental, vision, health savings and flexible spending accounts, 401K with employer matching, employer-paid life insurance and short/long term disability coverage, and an Employee Assistance Program! Generous paid time off is also available to all full-time employees, as well as limited paid time off for part-time employees. Of course we offer paid holidays too! Equal Opportunity: PANTHERx Rare Pharmacy is an equal opportunity employer, and does not discriminate in recruiting, hiring, promotions or any term or condition of employment based on race, age, religion, gender, ethnicity, sexual orientation, gender identity, disability, protected veteran's status, or any other characteristic protected by federal, state or local laws.
    $119k-170k yearly est. 35d ago
  • Director of Marketing Communications

    Ehealth Global Technologies 3.7company rating

    Senior Manager Of Marketing Job In Pittsburgh, PA

    Full-time Description : eHealth Technologies is a leading healthcare technology company that advances the delivery of life-altering care. Since 2006, we have decreased time to treatment for millions of patients and are trusted by the top healthcare systems, HIEs, and CROs throughout the United States. Our advanced technology and compassionate team expedite the collection, organization, and delivery of medical records, images, and pathology materials so that care teams have exactly what they need, where they need it, to get their patients back on the road to recovery as quickly as possible. Our team takes great pride in working behind the scenes for 80% of the top hospitals to help hundreds of thousands of patients every year. Career Opportunity Description: Reporting to eHealth Technologies' Chief Commercial Officer, this position is responsible for the development and execution of the company's marketing communications and strategic marketing plans. The position collaborates across teams to create communications strategies that support marketing campaigns and lead generation objectives, develop content and communications programs, review and update marketing collateral to align with messaging and brand standards and ensure brand standards are enforced and optimized across the business. The position is responsible for copy writing for press releases, marketing materials, reports, advertisements, and other related material. He/she works with leadership and sales and product teams to plan and develop messaging to support sales and product launch goals. The person chosen for this opportunity will be experienced working in a global, dynamic, fast-paced, technological, team-oriented work environment that is guided by and upholds the core company values of integrity, customer care, results, collaboration, and mutual trust and respect for fellow team members. Primary Responsibilities: 1. Marketing strategy and execution: Develop a cohesive marketing strategy and plan to drive achievement of company growth goals; own execution of the plan and ensure benchmarks are on track. 2. Brand integrity: Responsible for eHealth Technologies' brand integrity to ensure consistent messaging and graphic usage across all communications. 3. Social media: Own and manage all company social media sites and ensure frequent postings and responses to inquiries. 4. Internal communications: Collaborate to ensure that internal communications cohesively align teams on brand value story. 5. Account-based marketing: Develop, implement and manage account-based marketing initiatives. 6. Marketing automation: Leverage marketing automation to streamline efficiency and own oversight of technology platforms, i.e. HubSpot. Recommend improvements to sales and marketing-related procedures, workflows and processes. 7. Product marketing: Coordinate product kickoffs to ensure alignment across teams, collaborate with product teams to ensure materials convey the product's unique value proposition, create sales tools to drive product adoption, and collaborate to conduct sales rep trainings. 8. Public relations: Lead and oversee the development and implementation of marketing initiatives to gain public interest and raise brand awareness, including thought leadership and media relations programs. Identify and prep key spokespersons. Manage an external PR firm. 9. Thought leadership: Develop a cohesive thought leadership initiative and lead content strategy. 10. Content development: Oversee content development, editing and approvals, including press releases, blogs, white papers, articles and infographics. 11. Event management: Oversee marketing events, including conferences, webinars, and prospecting events. Set goals, manage logistics, ensure lead follow up. 12. Sales enablement: Develop and maintain collateral, presentations and other sales tools. Work with sales teams to implement marketing initiatives and lead follow-up. 13. Goal setting & reporting: Establish a goal-driven marketing culture, setting tracking progress toward critical success metrics. 14. Fiscal responsibilities: Develop and maintain an annual marketing budget. Track marketing-related invoices and expenses against budget. 15. Vendor relations: Maintain effective communication and good relationships with all providers. 16. Other duties as required. Information Privacy and Security To safeguard the information privacy and security of all covered information, Employee shall also be responsible for: 1. Following eHealth Technologies' information privacy and security policies, procedures, standard operating procedures, appendices, attachments, etc. 2. Accessing, using, and disclosing only the minimum necessary covered information needed for job responsibilities or otherwise allowed by law. 3. Safeguarding the confidentiality, integrity, and availability of covered information at all times, whether or not on duty. Requirements Knowledge and Skill Requirements: 1. Minimum Bachelors' degree in Marketing, Communications, or related field. 2. Five (5) years' marketing experience with responsibility for multiple concurrent marketing projects. 3. At least three (3) years' experience with marketing for a technology company; familiarity with the Health IT industry is required. 4. Strategic mindset; incredibly self-motivated and innovative. 5. Strong leadership skills, with ability to recruit, lead, manage, and mentor team members. 6. Open and engaging, holds others accountable, listens well, high EQ. 7. Desire to be hands-on and involved in the day-to-day operations of marketing without micro-managing, while also maintaining 10,000-foot view as a leader. 8. Strong writing and editing skills. 9. Excellent verbal communications, presentation and facilitation skills. 10. Strong analytical and project management skills. 11. Experience with Sales and Marketing systems such as Salesforce and HubSpot; ability to utilize the technology to execute, track and report on marketing efforts. 12. Experience with external data and analytics services such as Definitive Health. 13. Demonstrates uncompromising levels of integrity, honesty, trustworthiness, and ethical behavior. 14. Detail-orientated and exhibits an urgency to achieve results. 15. Proven ability to foster successful relationships through clear communication, swift problem resolution, and mutual respect. 16. Must be experienced and comfortable working in a fast-paced entrepreneurial environment and dealing well with change and ambiguity. 17. Exercises good judgment and utilizes creative problem-solving skills. 18. Ability to complete tasks accurately and within strict time constraints. 19. Ability to simultaneously manage several projects. 20. Work requires a willingness to occasionally work a flexible schedule. 21. Proficiency in all aspects of PC utilization, including MS Office. 22. HubSpot, Google Analytics and Pragmatic Marketing certifications a plus. Key Relationships: 1. Directly supervised by the Chief Commercial Officer. 2. Interacts regularly with eHealth Technologies staff, customers, vendors, and community businesses. Essential Functions: 1. Physical Requirements: Extended periods of time typing, data entry, sitting, read, writing. Lifting up to 20 lbs. 2. Mental Requirements include General, Visual, and Numerical Intelligence. Analytical skills. 3. As eHealth Technologies' workforce is currently working in a hybrid model, when teleworking remotely from home, it is a requirement of the position that employees have the following minimum requirements available: i. A private workspace the meets the requirements of the Teleworking Security (HITRUST-21) Policy ii. A home internet network that meets the requirements of Teleworking Security (HITRUST-21) Policy, including: 1. A router that must achieve minimum speeds of 100MBPS for download and 10MBPS for upload, or any other higher speed required for the work to be produced contingent upon your role. 2. Availability of at least two (2) Ethernet connections in the router to the internet source is required (for your PC and phone). 3. Workstation should be plugged directly into the router as a hardwire connection to high-speed internet is critical to maintaining approved speeds for optimal functioning of various operational hardware, software and tools, as required for work performance; an appropriate Wi-Fi connection may satisfy this connection to high-speed internet. 4. Router should be updated regularly with latest firmware, or ultimately replaced if router speeds are not within the minimum specifications above. Work requires willingness to occasionally work a flexible schedule
    $56k-96k yearly est. 24d ago
  • Product Manager - Marketing and Data Cloud

    Insight Global

    Senior Manager Of Marketing Job In Pittsburgh, PA

    Insight Global is seeking a product manager specializing in salesforce sales cloud technology for a local client. As the Product Manager, you will be a part of the Digital Group within the Office of the CIO and play a pivotal role in shaping and executing our strategy to optimize customer engagement, retention, and acquisition. In order to unlock financial impact, you will lead a cross functional, cross business unit team through delivery of Salesforce Marketing Cloud Account Engagement & Salesforce Data Cloud and collaborate closely with cross-functional teams including Marketing, Sales, Commercial Excellence, and IT to drive the development, implementation, and process improvement of CRM solutions. · Scale Salesforce Marketing Automation Account Engagement and Salesforce Data Cloud globally across Strategic Business Units and regions, with a focus on negotiating trade-offs to achieve as much standardization as possible while meeting business objectives · Define and prioritize the product roadmap, considering customer needs, competitive landscape, and business objectives. · Collaborate cross-functionally with Marketing, Operations, Sales, Commercial Excellence, and IT teams to ensure alignment and successful execution of initiatives. · Work closely with stakeholders to gather and prioritize requirements, translating them into actionable product features and enhancements. · Oversee the end-to-end product development lifecycle, from ideation and design to development, testing, and release. · Define and monitor key performance metrics to assess product performance, identify areas for improvement, and drive optimization efforts. · Stay abreast of industry trends, competitor offerings, and emerging technologies to inform product strategy and decision-making. · Leverage customer feedback, data analysis, and market research to gain insights into customer needs and preferences, informing product enhancements and innovations. · Effectively communicate product plans, progress, and updates to internal stakeholders, executive leadership, and external partners as needed. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to ******************** . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: *************************************************** . Skills and Requirements Bachelors degree in Business, Information Technology, or a related field (or equivalent experience). 3+ years of hands-on experience with Salesforce Sales Cloud as a Product Manager or consultant Proven track record of managing Salesforce projects and delivering measurable business outcomes. Experience with Agile and/or Scrum methodologies. Experience writing user stories (completely on their own, from scratch) User acceptance criteria Salesforce certifications (e.g., Salesforce Administrator, Sales Cloud Consultant) strongly preferred. Azure Devops Jira User acceptance testing null We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to ********************.
    $87k-120k yearly est. 1d ago
  • Customer Marketing Manager

    Ivalua

    Senior Manager Of Marketing Job In Pittsburgh, PA

    (Pittsburgh, PA; New York City, New York - US) (Montréal, Québec - Canada) Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions. At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration. We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities. Learn more at *************** Follow us on LinkedIn and Twitter. THE OPPORTUNITY CONTEXT: The Customer Marketing team focuses on engaging and retaining existing customers by delivering personalized experiences, targeted campaigns, and loyalty programs. They collaborate with Sales, Product, and Customer Success teams to drive customer satisfaction, advocacy, and long-term value. The Customer Marketing nucleus of four plays a critical role within the Global Marketing team of 50, acting as the bridge between the company and its existing customers to drive retention, expansion, and advocacy. Positioned as a key pillar within the broader marketing function, this team ensures that the company's growth is fueled by a customer-led strategy, aligning with overall business objectives. ROLE: Here at Ivalua, we are currently looking for an experienced Customer Marketing Manager who will develop and lead multichannel marketing activities in the AMER region in close collaboration with Customer Success, Field Marketing, and Sales to increase customer adoption and loyalty, generate and progress upsells, and achieve company goals and objectives. The successful candidate will also create tracking and reporting to establish ROI on marketing initiatives for leadership, as well as utilize customer health dashboards to identify at-risk customers for targeted campaigns. Reporting to the Global Head of Customer Marketing, you will be responsible for customer communications, advocacy, lifecycle marketing, upsell and cross-sell initiatives, and leveraging customer insights to enhance engagement and brand loyalty in the AMER region. WHAT YOU WILL DO WITH US * Leverage and promote customer success through all marketing and sales channels including social media, public relations, customer videos, and strategic sponsorships and events * Own the development, planning, and implementation of customer adoption, cross-sell, and upsell marketing programs e.g. the global customer reference program, customer user group events, lifecycle and nurture campaigns, re-engagement strategies, and user adoption videos * Develop and launch strategic customer events (e.g. in person and virtual user groups) in key industries that strengthen customer communities and reinforce the company's relationships with key customers * Co-manage the reference program and leverage the repository of customer ROI studies and use cases with 3rd party vendors to increase adoption * Support customer content and drive attendance of global events and conferences * Work closely with Field Marketing, Sales and Product Marketing teams to market and promote customer successes * Work with various internal stakeholders, including Customer Success Executives, Sales Executives, Strategic Account Managers to define, recommend, and implement plan strategies with emphasis on the customer YOUR PROFILE If you have the below experience and strengths this role could be for you: Skills and Experience: * 5+ years' experience owning marketing strategy in a post-sales context, e.g. field marketing, customer marketing, or digital marketing * Proven success in planning and executing campaigns and programs to drive upsells within existing customer base (including email, digital, events/webinars, nurture programs, etc.) * Mastery of marketing automation tools such as Hubspot/Eloqua/Marketo and DemandBase/LinkedIn Ads * Strong ability to work with Account Executives, Customer Success Managers and business stakeholders; strong presence with ability to provide marketing point of view on contribution to business targets * Growth and innovation mindset; track record of driving innovative, creative concepts from strategy through to execution * Ability to think strategically, execute with attention to detail, and analyze data for insights to drive decision-making * Domain experience in the enterprise software industry with procurement or supply chain solutions a big plus Soft Skills: * Exceptional communication and interpersonal skills, able to build strong relationships with customers and internal teams * Excellent organizational skills and the ability to manage multiple projects simultaneously * Team player, demonstrated high performer, and willing to take initiative * Lead others to strongly align with business stakeholders and attain company objectives * Bachelor's Degree in Business Administration, Marketing, or related fields a plus WHAT HAPPENS NEXT If your application fits this specific position's needs, our skilled Talent team will reach out to schedule an initial screening call. Get one step closer to achieving your goals - apply today! Our Talent team will guide you through every step of the interview process - from preparation to completion. They're here to support you! Our recruitment process is designed to assess your competencies through a series of personalized interviews with internal stakeholders relevant to the role. Interviews will be conducted virtually via video or on-site with face-to-face meetings. LIFE AT IVALUA * Hybrid working model (3 days in the office per week) * We're a team dedicated to pushing the boundaries of product innovation and technology * Sustainable Growth, Privately Held * A stable and cash-flow positive Company since 10 years * Snacks and weekly lunches in the office * Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity * Unlock and unleash your full professional potential with our exceptional training and career development program * Join a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valued * Regular social events, competitive outings, team running events, and musical activities, * Comparably recognized Ivalua for the following (********************************************* Powered by People - Powered by You! United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace. To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views. We believe in equal opportunity and in diversity as a driver of innovation that cultivates a spirit of inclusiveness, creates a productive and fun place to work, and provides fulfilling career opportunities for all Ivaluans. ********************************************** Experience life at Ivalua - check out our captivating video! Gain insight into our unique company culture and get a glimpse of what it's like to work with us. Ivalua's core values include a priority on Care & Grow People. We take matters like pay equity very seriously and strive to reward our employees appropriately and fairly for their talents. The compensation range for this position is based upon careful and continual market compensation research. In addition to location, compensation may also vary based upon job-related knowledge, skills, and experience. Title: Customer Marketing Manager Base Range minimum: $75,000 Base Range maximum: $125,000 Additional compensation / rewards: Ivalua offers an annual target bonus for this position conditional on individual and company performance. Other compensation factors may also be considered. Ivalua also offers exceptional benefits including medical, dental, vision, retirement (with company match), and much more. #LI-HYBRID #LI-AP1 #LI-DNI
    $75k-125k yearly 12d ago
  • Director of Sales and Marketing

    Harmony Senior Services 3.5company rating

    Senior Manager Of Marketing Job In Coraopolis, PA

    Join Our Family Serving Families Why Harmony? 401k + Fulltime & Part-time Benefits Packages Employee Referral Bonus + Incentives (free meals, movie tickets, dining, automotive deals, retail discounts, finance/legal, consulting, electronics, and more!) Training, Development & Career Laddering Great work-life balance Flexible Scheduling Telehealth + Flex Spending + Health Savings Account Options Job Title Director of Sales and Marketing Facility Location Harmony at Diamond Ridge Additional Facility Location(s) Job Description STATEMENT OF JOB: The Sales and Marketing Director will oversee the internal and external marketing efforts of the community in order to meet or exceed the budgeted census. Responsibilities include but are not limited to: First Impressions: Adhere to Harmony Senior Services Way to ensure building readiness, including Daily Tour Route Readiness Develop model room according to protocols Train all staff on achieving the best first impressions with residents, family and prospects, to include staff training on telephone etiquette Market Planning: Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards Complete all marketing reports in a timely manner Lead internal marketing meetings Sales Process: Manage all inquiries personally when in the building Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director Provide customer service training as part of the orientation of all new hires and at least annually to all staff Promote all appropriate sales enhancements Respond to all information gathered from the Mystery Shopping Program to improve inquiry handling Lead Tracking and Follow-Up: Use lead tracking system to document all contacts with prospects Respond to inquiries within an appropriate time frame: 1 business day or before close of business each day Identify needs, barriers, and next steps for each inquiry Generate required reports related to marketing activity by using lead tracking system Referral Development: Conduct external marketing calls according to corporate schedule, and dependent on census Enter calls in lead tracking system Follow-up on all external calls Host community events according to predetermined schedule Establish, promote and/or work with senior care support groups Promote the community as a meeting space for local groups Build community relationships through participation in networking groups at least 1x weekly Serve as educational spokesperson on aging and health issues Develop Resident Referrals through promotion of incentives and housewarming parties Requirement Must have a High School Diploma or GED Bachelor's degree preferred or equivalent experience Three years' experience working as a marketing director in senior care Demonstrated ability to build a census Ability to analyze data and develop and implement a marketing plan Strong organizational skills and ability to multi-task and complete projects on time Ability to establish relationships and connections with prospective clients and their families, employees, community resource groups, and management team Must possess strong oral and written communication skills and be proficient using computer programs Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends Must be able to lift, carry, and push up to 25lbs Additional Job Details
    $56k-82k yearly est. 12d ago

Learn More About Senior Manager Of Marketing Jobs

How much does a Senior Manager Of Marketing earn in Plum, PA?

The average senior manager of marketing in Plum, PA earns between $92,000 and $151,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average Senior Manager Of Marketing Salary In Plum, PA

$118,000
Job type you want
Full Time
Part Time
Internship
Temporary