Marketing Manager
Senior Manager Of Marketing Job 31 miles from Arnold
The Optica Marketing and Communications team is responsible for a comprehensive portfolio that includes organization-wide brand management, promotion, media outreach and digital communications.
The Marketing Manager is responsible for both project management and operational support to ensure that organizational goals for marketing and communications are achieved. The project management role ensures that all promotion campaigns from marketing services flow efficiently to creative and production partners and that efforts are completed on schedule and on budget. The operations part of the position provides critical support on budgeting, list prospect management and fulfillment of graphics inventories.
The position relies heavily on sustaining strong relationships with marketing teams throughout the organization, designers and production vendors.
PRIMARY RESPONSIBILITIES:
Collaborates in the construction and management of an annual organization-wide marketing and communications plan; develops accompanying project and production schedules; and sets deadlines for various stages of each project - all to ensure successful outcomes.
Provides necessary marketing support for a select number of Optica teams, including Awards, Executive Office, Global Initiatives and Public Policy. Project manager for a high-volume, direct marketing effort comprised primarily of email and advertising (print and digital). tactics; this includes significant time spent collecting/synthesizing content from multiple subject matter experts, copywriting, facilitating review/approvals and design and production.
Manages an organization-wide email calendar - works with internal stakeholders to schedule (or re-schedule) emails, then meets with team members and external vendors on a weekly basis to confirm distribution dates remain accurate.
Assesses key performance indicators to ensure a successful email marketing program - including quantity of emails sent, volume of subscribers impacted, deliverability and opt-outs and standard engagement metrics.
Collaborates with marketing managers to develop consistent and thoughtful audience segmentation strategies; builds prospect lists from multiple internal and external sources; and manages processes to ensure data quality and integrity. Serves as primary liaison with Information Technology team and email service provider on list management and subscriber data.
Assesses campaign performance through the collection of metrics and maintains dashboards and other benchmark reports. Collaborates with other Optica teams to ensure consistency of data capture and reporting.
Manages marketing budgets and tracks expenses for supported teams to ensure financial integrity of the marketing program. Participates in the development of an annual marketing budget.
Manages the fulfillment of annual graphics requirements to support select Optica teams - specifically, maintaining an inventory of graphics needs, collaborating with graphic designers and managing the production schedule to ensure completion before campaigns begin.
Holds key responsibilities on select segments of the Optica.org website; developing and archiving programmatic content; ensuring content freshness through home page placements; and general quality assurance.
EDUCATION AND EXPERIENCE:
Bachelor's degree
Minimum of 5 years professional expertise working across a comprehensive suite of marketing and design disciplines
Experience with and understanding of best practices in traditional direct marketing, digital marketing and prospect demand generation
Familiarity with fundamental concepts of sound project management, including Gantt charts, schedules and work management applications
SKILLS AND ABILITIES:
Knowledge of complete marketing cycle - from plan to production; experience producing multi-format marketing collateral (digital, print and multimedia), and managing prospect lists
Excellent written communication and oral communication skills to support efficiencies between clients, team members and vendors; ability to respectfully push back when necessary
Strong project management skills with keen attention to detail and ability to multi-task to meet deadlines
Sound judgment and decision-making skills - ability to monitor and prioritize production schedules to adjust resources and deadlines as necessary
Ability to conceptualize, develop and manage budgets
Ability to negotiate agreements and successfully manage relationships with external vendors
TECHNOLOGIES:
Experienced user of Microsoft Office Suite applications (including required advanced capabilities in Excel) and Google Workspace (especially Google Sheets)
Working knowledge of Adobe Creative Suite applications-experience with Acrobat, Dreamweaver (or other HTML editors) and Photoshop preferred
Familiarity and facility with website content management systems
Senior Brand Manager ( MUST HAVE BEV/ALV Experience, RELO Available)
Senior Manager Of Marketing Job 19 miles from Arnold
Sr. Brand Manager
Salary: $140K/yr - $160K/yr
Type: Hybrid, Full-time - 3 days/week in Baltimore office
Reports to: Global Vice President of Marketing
Well established spirits company seeking a Sr. Brand Manager to focus on the brown spirits portfolio.
MUST HAVE BEVERAGE MARKETING EXPERIENCE
Main Responsibilities:
Develop and implement brand strategies and plans across all platforms.
Collaborate with research & development to design future product ranges and to identify growth opportunities.
Prepare and manage budgets, analyze marketing mix, and allocate resources to optimize P&L.
Set and track activity KPIs to drive business results.
Elevate the quality of marketing activities to create an aspirational super premium brand.
Regularly review how super premium brands outside the spirits category present themselves.
Oversee monthly or quarterly reconciliation of portfolio A&P spend to ensure budget adherence.
Identify and recommend budget reallocations as necessary.
Work collaboratively in teams and support the US business, with input on global projects.
Requirements
Bachelor's degree with 5+ years of marketing experience in FMCG.
Proven success in brand growth and marketing campaigns.
Commercial acumen and P&L literacy.
Willingness to travel (~25%).
Benefits
20% yearly bonus potential
M/D/V/L Insurance
Flexible Spending Account
401(k) Match
Paid time-off
Sr. Brand Manager
Senior Manager Of Marketing Job 19 miles from Arnold
Sagamore Spirit is today part of the Disaronno Intl. portfolio, managed by ILLVA Holding group, among the biggest players in the global branded spirits industry, with a portfolio of premium and super premium brands, marketed and distributed in over 150 markets around the world, with leading positions in Europe and the Americas.
Sagamore Spirit is a contemporary premium American Rye Whiskey proudly produced in Maryland (Baltimore). We are driven to craft the world's best rye whiskey from grain to glass.
THE ROLE
Based in Baltimore, the Sr. Brand Manager will report to the Global Brand Director, Whisky, and will be responsible to define the strategic guidelines and execute the brand plan across all platforms. Will work closely with cross-functional teams, to ensure the brand is consistently and effectively positioned in the marketplace to win with consumers and grow brand value and awareness. Scope of the role can we described as but not limited to:
Strategy & Planning - Has deep understanding of Brand management, brand identity elements and communication platforms.
Working closely with research & development to drive the design of the future range architecture.
Conduct market & consumer research for the development of an ambitious business growth grounded in insights, identifying opportunities for material expansion and incremental brand penetration.
Prepare budgets and manage expenses to achieve company financial objectives, analyzing the marketing mix and allocate optimal resource investment, driving business results, P&L optimization and sets activity KPIs.
Brand Plans Implementation - Strive to elevate the quality of the marketing activities implemented to create truly aspirational super premium brand. Demonstrate curiosity and regularly review how super premium brands outside the spirits category present themselves to consumers.
Oversee the reconciliation of monthly or quarterly the portfolio A&P spend, to ensure that budgets are being spent according to forecasts. Identify & recommend possible re-allocations if necessary.
People Management - Leads change & transformation required to enable the achievement of long-term goals. Willing to work in teams, fosters a culture of 'insightfulness' and 'curiosity,‘ focused on predicting future needs and behaviors'.
Responsibilities will be primarily focused on the US and the support of the US business, but will have input and collaboration to global projects and markets.
Requirements:
Bachelor's degree with at least 5 years of marketing experience in FMCG company (large multinational firm of the Spirits/ Beverage Alcohol industry experience in the U.S. is a plus).
Proven track record of successfully delivering brand growth in a highly competitive environment.
Previous experience of managing Marketing campaigns.
Detail-oriented approach with ability to work under pressure to meet deadlines.
Commercial acumen, P&L literate.
Willingness to travel approximately 25%
Benefits:
Yearly bonus potential of 20%
Medical Insurance
Dental Insurance
Vision Insurance
Flexible Spending Account
401(k) Match
Paid time-off
Life Insurance
EEO Statement:
All qualified applicants to Sagamore Whiskey, LLC. are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran's status or any other protected characteristic.
Marketing Manager
Senior Manager Of Marketing Job 31 miles from Arnold
Title: Marketing Manager (Hybrid)
PSB Insights: *******************
About PSB
PSB Insights is a global research consultancy. Our mission: to bring decisions out of the dark for our
clients. Our approach: disruptive methodologies, smarter working models, and a relentless pursuit
of better decision-making. At PSB, research is a means to an end. We are focused on what our
clients care about: Data-driven decisions. Breakthrough strategies. Stronger outcomes. We are a
passionate team of 70 researchers, scientists, strategists, and storytellers who believe in the power
of understanding to shape a better future. We hire critical thinkers. If you have a thirst to grow. To
learn from some of the best. Read on.
About the Role
PSB is seeking a Marketing Manager to support in shaping our thought leadership strategy, growing
brand awareness, and elevating our market presence. Reporting directly to the SVP of Marketing on a
team of two, this role is a critical addition to our growing marketing team. This position offers the
opportunity to be involved in the building of a marketing team from the ground up. You will have the
opportunity to influence marketing and growth strategy, manage key initiatives, and drive meaningful
engagement with our target audiences.
Because we will be a team of two, applicants should thrive in a multi-disciplinary setting, be
comfortable with change and evolution, and be willing to jump in and learn new skills. We are looking
for a marketing professional or a writer/journalist or creative who can balance strategy with
execution. This individual should be a strong content marketer, creative storyteller, and brand
strategist who thrives in a fast-moving environment.
What You'll Do
Thought Leadership & Content Strategy (primary function)
• Guide the development of a comprehensive thought leadership strategy (already in progress)
to position PSB as a thought leader in the industry.
• Partner with senior executives to develop and execute executive thought leadership in the
form of long-form blogs and social media posts.
• Support in the creation of an overall thought leadership strategy.
• Lead content creation in support of this strategy, ensuring alignment with brand messaging
and SEO best practices.
• Create or manage external partners/designers to produce high-quality marketing assets for
social media and website.
• Own the editorial calendar, driving consistent, high-impact content across multiple
platforms.
• Support in the creation of a video strategy across multiple platforms.
Product Roll Out
• Work with innovation and research teams to build marketing plans for new products.
• Support in the rolling out of products/services (3-4 planned in 2025).
• Create marketing materials, brief sales teams, and manage content related to product roll
outs.
Brand & Communications Management
• Ensure strong and consistent brand positioning across all marketing materials.
• Develop compelling case studies and work with project teams to secure client testimonials
for our new website.
• Support the development of press releases, media pitches, and speaking submissions for
conferences and executive appearances.
Digital & Event Marketing
• Drive brand visibility through earned and owned media, LinkedIn, and digital marketing
initiatives.
• Collaborate with leadership to identify and execute on key conference and webinar
opportunities.
• Lead the development of event collateral and promotional campaigns.
Team & Strategy Leadership
• Provide strategic recommendations to the SVP of Marketing on brand positioning, content
strategy, and digital engagement.
• Analyze and report on marketing performance metrics, optimizing content and campaign
effectiveness.
Internal Communications
• Support as needed on internal communications, including a weekly newsletter and any allhands meetings.
Who You Are
• We consider this a creative position, that many different backgrounds may be successful in;
some examples include experience in B2B marketing, experience in thought leadership,
journalism, creative writing, creative asset development, influencer marketing, and more.
• We are looking for someone with at least 5 years of experience in one or more of these
industries
• Strong writing and storytelling skills, with the ability to distill complex ideas into compelling
narratives.
• Experience with SEO, digital marketing, and content distribution strategies a plus.
• Comfortable working both strategically and hands-on in a lean, high-growth environment.
• Highly adaptable, with the ability to manage multiple initiatives at once.
• Experience managing external agencies, freelancers, or internal contributors.
Why You'll Want to Join PSB
• Competitive salary
• Flexible vacation policy
• Up to 12 weeks of parental leave
• Full medical, dental, and vision packages
• End-of-year company-wide closure
• 401(k) with company match
• A high-impact role with room to build and shape a growing marketing function.
Senior Brand Manager
Senior Manager Of Marketing Job 19 miles from Arnold
This role requires and supports relocation to Baltimore, MD
This is not a role with ForceBrands.
Role & Responsibilities:
Strategy & Planning:
Strong understanding of brand management, brand identity, and communication platforms.
Work with R&D to drive the future range architecture.
Conduct market & consumer research to identify growth opportunities.
Develop strategic brand plans based on insights to expand brand penetration.
Prepare and manage budgets, optimize P&L, and set KPIs for activities.
Manage a team of one person
Redevelopment and changes to the brand
Brand Plan Implementation:
Elevate marketing activities to build a premium brand image.
Stay updated on how super-premium brands (inside and outside spirits) engage with consumers.
Manage A&P spend reconciliation, ensuring budget alignment and recommending reallocations when needed.
People Management:
Foster a culture of insightfulness and curiosity.
Support both U.S. and global business initiatives.
Requirements:
Brand management experience in Alc-Bev.
Proven success in competitive brand growth.
Experience managing marketing campaigns.
Strong commercial acumen and P&L literacy.
Ability to work under pressure and meet deadlines.
Willingness to travel (~25%).
Vice President, Communications and Marketing
Senior Manager Of Marketing Job 31 miles from Arnold
Vice President, Communications & Marketing
REPORTS TO: Chief Operating Officer & Corporate Secretary
DIRECT REPORTS: Manager, Graphics & Production; Director, Web Design
ABOUT US
Equipment Leasing & Finance Association (ELFA) is the trade association representing financial services companies and manufacturers in the $1.3 trillion U.S. equipment finance sector. Our members provide the financing that businesses need to operate and grow. ELFA serves its member companies by:
Promoting and advocating for the industry.
Attracting and developing new, diverse talent.
Offering professional development and training.
Providing industry insights and research.
Governed by a 27-member board of directors, ELFA operates with an annual budget of $11 million and a staff of 20+ professionals, including senior leaders in finance, governance, government relations, membership, communications, and research.
POSITION SUMMARY
The Vice President of Communications & Marketing provides strategic vision and leadership to elevate ELFA's brand, engage its members, and position the association as a thought leader in the equipment finance industry. Reporting to the Chief Operating Officer & Corporate Secretary, this role is responsible for developing and implementing comprehensive communications and marketing strategies that enhance ELFA's influence and impact.
This senior leadership position oversees brand strategy, editorial content, multi-channel marketing, and media relations while fostering collaboration across departments. The VP is also responsible for mentoring a high-performing team, managing key vendor relationships, and driving revenue growth through innovative campaigns and programs.
In addition to the qualifications for this position, candidates will identify with the following core values:
Mission Driven: motivated by the greater purpose of serving our members and achieving the ELFA's objectives.
Entrepreneurial Spirit: belief that goals can be achieved, and obstacles overcome through ownership of responsibilities in our individual portfolios.
Intellectually Curious: seeks new experiences, searches for knowledge, and solicits candid feedback with an openness to learning and growing.
Professionally Rigorous: pursues opportunities that strengthen current skill set and close skill set gaps that are necessary to advance career path.
Willing Pioneer: Understands ELFA's vision in order to bring clarity to ambiguity, solutions to challenges and willing to iterate until best practices are adopted.
KEY RESPONSIBILITIES
Brand Strategy:
Develop and execute a forward-thinking communications and marketing strategy aligned with ELFA's mission and organizational priorities.
Champion the ELFA brand, ensuring consistent and compelling messaging and visuals across all platforms to strengthen the organization's identity.
Identify emerging trends, technologies, and best practices to position ELFA as a leader in communications and marketing innovation.
Editorial Content Creation:
Coordinate with stakeholders across the organization to create an editorial calendar for content created by each program.
Oversee the development of high-quality, multi-channel content, delegating execution to the communications team while maintaining strategic oversight.
Serve as editor-in-chief of the ELFA media platforms including website, magazine, newsletters, podcasts and social media channels.
Integrated Marketing:
Provide strategic direction for marketing plans, collaborating with internal teams, Meetings Vendors, and committees to ensure alignment with organizational goals and enhance key association events.
Leverage data-driven insights to continuously refine communications and marketing strategies for maximum effectiveness.
Spearhead integrated marketing programs to drive non-dues revenue, increase event attendance, and strengthen member engagement.
Develop thought leadership campaigns to position ELFA as the go-to resource for the equipment finance industry.
Media and External Relations:
Develop and execute a public relations strategy that aligns with Association goals and program priorities and objectives.
Build and maintain strategic relationships with media outlets, industry influencers, and cross-sector organizations to amplify ELFA's initiatives.
Create and oversee media partnerships and speaking opportunities that amplify our brand and content.
Represent ELFA as a spokesperson in high-profile media engagements, public forums, and industry events.
Team Leadership:
Act as a trusted advisor to the CEO and senior leadership team, providing insights and recommendations on messaging, branding, and member engagement.
Serve as ELFA's chief storyteller, crafting narratives that enhance the organization's visibility and impact.
Lead and mentor a high-performing team, fostering a culture of innovation, collaboration, and professional growth.
Serve as a strategic liaison to board committees and member councils, shaping initiatives that embody ELFA's commitment to inclusivity, industry leadership, and member engagement.
Oversee vendor relationships, leading RFP processes and managing budgets for web services, graphic design, digital marketing, and production needs to deliver high-impact outcomes.
QUALIFICATIONS
Basic Qualifications:
Bachelor's degree.
Minimum of 10 years of communications experience, including strategy development and brand management.
Strong leadership skills, including the ability to delegate, coach, and manage projects in a small-staff environment.
Track record of building strong relationships with industry journalists, stakeholders, and media.
Experience in financial services is highly desirable.
Ability to work collaboratively within a diverse workplace in alignment with ELFA's core values.
Association experience is a plus but not required.
Preferred Qualifications:
Expertise in financial services, with an understanding of industry trends and challenges.
Experience managing design and graphic decisions across the organization, particularly website design and content management.
Knowledge of industry trends and communications standards, including social media marketing.
Proven ability to develop evidence-based crisis communications plans.
Exceptional strategic thinking and problem-solving skills, with a focus on driving results.
COMPENSATION
Compensation for this position will be determined based on experience and skill set, with an anticipated base salary range of $175,000 - $225,000.
This range does not include incentive-based compensation.
WORK ENVIRONMENT & BENEFITS
Hybrid work environment: in-office 2 days per week (Tuesdays and one additional day of choice).
Comprehensive benefits: 100% employer-covered healthcare premium for employees, parental leave, professional development stipend, 401(k) matching, cell phone stipend, paid time off, and more.
Position will involve occasional travel to member institutions and meetings.
All ELFA staff must be legally eligible to work in the US.
APPLICATION PROCESS
To apply, please email your resume to Cameron Meade at *********************.
ELFA is an Equal Employment Opportunity Employer, committed to diversity and inclusion.
Assistant Brand Manager (Entry Level)
Senior Manager Of Marketing Job 21 miles from Arnold
Join Aurum Marketing - Where Innovation Fuels Success
At Aurum Marketing in Greenbelt, MD, we pride ourselves on creating a collaborative environment where creativity and ambition flourish. With a proven track record of success, we empower our team to deliver outstanding results, strengthen client connections, elevate brand visibility, and drive growth through innovative marketing strategies.
We're seeking motivated, visionary individuals ready to make an impact. If you're passionate about building brands, inspiring others, and achieving measurable success, the Assistant Brand Manager role is your chance to shine!
What You'll Do
Collaborate with marketing and communications teams to manage operations, track progress, and nurture client relationships.
Assist in executing impactful marketing campaigns aligned with client objectives and revenue targets.
Analyze target audience behaviors to design tailored strategies for brand growth and awareness.
Partner with external stakeholders to develop integrated marketing initiatives.
Serve as a brand ambassador, ensuring consistent and positive representation across all channels.
Take on additional responsibilities to support team and client goals as needed.
What You'll Bring
A passion for connecting with others and contributing to a purpose-driven organization.
The energy and adaptability to excel in a fast-paced, ever-changing environment.
Strong verbal and written communication skills.
A strategic mindset paired with creative problem-solving abilities.
Qualifications
1-2 years of experience in marketing, sales, customer service, or brand management.
Proven project management skills with the ability to meet deadlines.
Familiarity with current marketing trends and best practices.
A collaborative mindset with a willingness to contribute across departments.
A drive to learn, grow, and excel in your professional journey.
Location Requirement
This is an in-office position based in Greenbelt, MD. Candidates must reside within a reasonable commuting distance.
If you're ready to elevate your marketing career and join a team that values creativity, collaboration, and results, apply today with Aurum Marketing in Greenbelt!
Marketing Manager
Senior Manager Of Marketing Job 33 miles from Arnold
FMI - The Food Industry Association: We are hiring a Marketing Manager (
Hybrid Role
)
Are you passionate about marketing, data analysis, and making a real impact in the food industry? If you're ready to transform insights into action and elevate industry standards, we want you!
Quick Snapshot: In this role, you'll lead marketing and sales initiatives by identifying key data trends, optimizing campaigns, and driving revenue growth for FMI membership and SQF certification programs. You'll blend creativity with analytics to craft multi-channel campaigns, generate quality leads, and fuel FMI's mission to advance the food industry.
What You'll Do in This Role?
Create & Execute Campaigns: Develop data-driven marketing strategies to grow FMI membership and SQF certifications.
Lead Generation: Manage marketing funnels, ensuring steady, qualified leads for sales teams.
Data Analysis & Insights: Use HubSpot and other tools to track performance, refine messaging, and support sales goals.
Collaboration: Partner with business development teams to create sales materials and drive revenue targets.
Budget Management: Optimize resources and coordinate with vendors to achieve maximum ROI.
Education and Skills That You'll Need to be Successful:
A bachelor's degree in marketing or related field.
Three to five years of experience working in marketing, communications, or sales.
Strong skills in Excel, , HubSpot, HTML, Adobe, Photoshop, Canva and digital marketing.
Experience with marketing automation and databases.
Excellent oral and written communication skills.
Strong project management skills with the ability to organize and prioritize tasks independently.
A passion for data-driven strategies and teamwork.
Why FMI? We are the champions for the food industry and the issues that make a difference to our members in the food industry. Our work touches the lives of over 100 million households in the U.S. and representing an $800 billion industry with nearly 6 million employees. By joining our team, you will be part of a diverse, engaging, and supportive environment where your contributions directly impact the future of the food retail industry.
Our Benefits: We offer a generous benefits package that includes health benefits, 401(k), 11 paid holidays, paid leave benefits, a summer hours program allowing you to work only half days on Fridays during the summer, volunteer opportunities (if you want to give back to your community), the chance to join our employee wellness group and much more!
This position only requires you to be in the Arlington office a minimum of two days per week.
Apply Now: If you are looking for a new position where you can apply your analytical and creative skills while growing your career, we encourage you to apply now.
Learn more about FMI by visiting our website at ***********
#marketing #marketingjobs #DataDrivenMarketing #marketingautomation #sales #salesanalysis #budget #Dunn&BradstreetHoovers #database #Hubspot #Adobe #HTML #photoshop #leadgeneration #projectmanagement #hybridwork #remote #remotework #FoodIndustry #FMI #JoinFMI
FMI is an Equal-Opportunity Employer.
Marketing Senior Specialist
Senior Manager Of Marketing Job 36 miles from Arnold
Who we are : The Alliance for Academic Internal Medicine (AAIM) is seeking a Marketing Senior Specialist reporting to the Assistant Director of Marketing. When you join the AAIM team you are offered a competitive salary and generous benefit package.
Part of the package includes AAIM paying the full premium cost for employee coverage under the health and dental plans.
Coverage begins the first of the month following hire date.
Other benefits include vision, life insurance, disability insurance, EAP, 403(b) retirement plan with a 7% contribution after one year of service, generous leave policy, identity theft insurance, access to professional development funds, and more! AAIM, a professional membership association, promotes the advancement and professional development of its members who prepare the next generation of internal medicine physicians and leaders through education, research, engagement, and collaboration.
Representing over 12,000 members, AAIM is the largest association of faculty and administrative staff serving in departments of medicine.
Located in the Old Town section of Alexandria, AAIM is convenient to the Blue and Yellow Metro lines.
To learn more about our organization, please visit www.
im.
org .
What this job is about: The marketing senior specialist will be an engaged member of a growing marketing and communications operation.
The role is primarily responsible for writing email, website, and other content in support of current and developing products and services of AAIM.
An experienced copywriter, the marketing senior specialist provides tactical support in the planning, creation, and implementation of content across digital channels (i.
e.
, websites, video, email communications).
The senior specialist will produce and disseminate high quality, engaging written resources and other communications while advancing goals and objectives as set out in the organization's operational and strategic plan.
This individual will be comfortable with day-to-day communications and marketing activities as well as supporting long-term strategy, thriving under tight deadlines, and adapting to changing needs.
This role works with multiple staff teams to identify content needs and opportunities, crafts messages that show value, utilizes best practices in disseminating this information across channels, and tracks the effectiveness of the campaigns.
The senior specialist must be committed to working in a team-centered environment.
Responsibilities: Plan, write, and deploy email through Higher Logic Communications Professional (Informz) marketing platform, AAIM's primary communication channel with members.
Act as lead in the functionality and features of the email platform.
Write concise and engaging content in a variety of styles for web, digital, and print materials; edit and proof copy through all levels of review and approval.
Design digital graphics including banners, ads, and other visual assets.
Assist in planning and producing video.
Disseminate content through email, website, and other platforms.
Ensure communication and marketing materials are accurate, adhere to brand standards, and evoke the appropriate tone and style for the audience and type of communication vehicle.
Measure effectiveness of campaigns.
Identify content needs and develop detailed project timelines.
Assist in drafting and executing marketing and communication plans.
Coordinate central editorial calendar.
Assist with the development and deployment of AAIM's digital content strategy through collaboration with staff teams as warranted by member needs, business goals, and best practices.
Keep up-to-date on the latest marketing technology and best practices in managing and disseminating digital content; identify areas of improvement, and recommend implementation strategies.
Excellent interpersonal, written, and oral communication skills, including outstanding writing, proofreading, and customer service skills.
Contributes to the development and sound fiscal management of the department budget; monitors the budgetary impact of the day-to-day operations on the department; prepares budget reports; ensures that invoices are coded accurately; and confers with department management as necessary to ensure that department funds for equipment, resources, travel, programs, committees, revenue, and expenses are used responsibly and effectively.
Ensures projects are completed on time and within budget; develops detailed project timelines and tasks; and identifies skills and financial resources required to complete tasks.
Supervises a staff or function; guides and monitors performance of staff and contractors.
Participates in screening and selecting candidates for hire.
Contributes to the development and delivery of training new hires on their roles and responsibilities.
Position includes significant representative contact with committees and members through email, telephone, and onsite meetings for purposes of operations and coordination.
Position includes significant contact with other staff teams to elicit content, establish metrics, and develop strategy.
Position includes significant contact with vendors to manage production and dissemination of communication vehicles.
Performs other duties as necessary.
Requirements: Bachelor's degree in communications, digital marketing, or related field and 3-5 years of experience including writing, editing, and managing digital content; or the equivalent combination of education and experience.
Knowledge of web content best practices and digital content distribution channels.
Highly skilled at writing across digital and print media.
Experience with email marketing delivery systems.
Familiarity with social media channels and channel management tools.
Strong skills in managing projects independently and coordinating cross-functional team efforts.
Sufficient flexibility and creativity to make midstream adjustments to achieve editorial and business goals in a fast-paced environment.
Highly skilled at communicating verbally and in writing, providing original content, and using accurate grammar, tact, and diplomacy.
Strong problem solving, analytical, and strategic thinking skills.
Superior organizational skills and attention to detail.
Ability to manage multiple projects at the same time.
Solid skills working independently and collaboratively as a team member, and exhibiting sensitivity and professionalism when dealing with a wide array of internal and external customers.
Ability to apply policies and guidelines, and lead by example by following them.
Ability to produce video and graphic design skills a plus.
Familiarity with Asana or similar project management platforms.
Advanced proficiency using the Microsoft Office suite of applications.
Ability to travel to attend meetings.
What you will get out of it: Insight into the discipline of academic internal medicine.
Develop your project management, communication, and marketing skills.
Work with committed and dedicated professional staff and volunteers in a collaborative and high performing environment.
Professional development opportunities to grow your career.
Comprehensive benefits package including medical, dental, vision, life insurance, disability insurance, EAP, 403(b) retirement plan with a 7% contribution after one year of service, generous leave policy, access to professional development funds, and more! How to apply: Send a resume, cover letter, and salary requirements to jobs@im.
org .
Job location: Alexandria, Virginia (Hybrid) AAIM offers a hybrid work arrangement of three days per week working remotely and two days per week working in the office.
Employees are required to work in the Alexandria-based office every Tuesday and Wednesday.
New employees are immediately eligible for this hybrid work arrangement.
Eligible for bonus.
PandoLogic.
Category:Healthcare, Keywords:Internist, Location:Alexandria, VA-22303
Director of Proposal Management & Marketing
Senior Manager Of Marketing Job 35 miles from Arnold
Immediate Opening in Rockville, MD
Founded in 1990, CTI is a Federal Government contractor that specializes in providing print and data management services for DoD and Federal Civilian agencies.
Scope of Work:
We are seeking an experienced Director of Proposal Management & Marketing to lead both our proposal development process and marketing strategy for federal civilian and defense contract opportunities. This dual-role leader will drive the creation of high-quality, compliant proposals and elevate our brand presence within the government contracting market. The ideal candidate will have a deep understanding of federal contracting processes, a strategic approach to marketing, and a successful track record of leading proposal and marketing initiatives within the government sector.
Essential Duties & Responsibilities:
Leadership & Strategy:
Develop and execute a comprehensive proposal management strategy that aligns with the company's growth objectives
Work closely with the VP of Sales, Business Development, and Capture teams to identify and prioritize high-value opportunities and ensure alignment of proposal efforts.
Proposal Development & Management:
Oversee the entire proposal lifecycle, from bid/no-bid decision through submission and post-submission activities, ensuring on-time delivery of high-quality, compliant, and compelling proposals.
Manage the proposal development process, including content creation, proposal writing, editing, reviews, and final production, ensuring that each proposal meets the requirements outlined in the solicitation.
Lead proposal kick-off meetings, daily stand-ups, and color review sessions to ensure that proposal teams stay on track with deadlines and deliverables.
Content & Quality Control:
Develop and maintain a library of proposal content, templates, and past performance narratives to streamline the proposal creation process.
Ensure consistency, accuracy, and quality of all proposal documents, including technical narratives, pricing models, and compliance matrices.
Implement a rigorous proposal review process to ensure that all submissions are thoroughly reviewed for compliance, accuracy, and overall quality.
Cross-Functional Collaboration:
Collaborate with technical, operations, and subject matter experts to gather the necessary information and tailor responses to meet client requirements.
Work closely with Contracts, Finance, and Pricing teams to ensure alignment of proposal strategies with pricing models and compliance requirements.
Coordinate with marketing and sales teams to integrate branding and messaging into proposals, ensuring consistency across all client-facing materials.
Performance Metrics & Improvement:
Track and analyze key metrics such as win rate, proposal volume, and bid competitiveness, providing regular updates and insights to leadership.
Conduct post-submission debriefs and lessons learned sessions to continuously improve proposal processes and strategies.
Identify and implement process improvements and best practices to enhance the efficiency and effectiveness of the proposal development process.
Marketing Strategy & Execution:
Develop and implement a marketing strategy tailored to the government contracting space to increase brand visibility, engagement, and lead generation.
Oversee brand presence across digital platforms, including website updates, social media, and online content, to ensure consistency and alignment with company values and market positioning.
Leverage digital marketing, content creation (e.g., white papers, case studies), and thought leadership to position the company as a trusted partner for federal civilian and defense agencies.
Lead participation in industry events, webinars, and forums, coordinating with sales and capture teams to strengthen relationships with key government decision-makers.
Minimum Qualifications:
Education: Bachelor's degree in Business, Communications, English, or a related field. A master's degree is a plus.
Experience: 12+ years of experience in proposal management within the federal contracting space, with a focus on civilian and/or defense sector contracts.
Shipley Training: Shipley-certified or equivalent training in proposal management, capture planning, or business development is highly preferred.
Proven Track Record: Demonstrated success in managing complex proposals for federal agencies, with a strong win rate and familiarity with FAR/DFARS regulations.
Project Management: Exceptional project management skills with the ability to manage multiple proposals simultaneously under tight deadlines.
Communication Skills: Strong writing, editing, and verbal communication skills, with an eye for detail and the ability to translate complex technical content into clear, persuasive narratives.
Leadership: Proven ability to lead and develop a team, fostering a collaborative and high-performance culture.
Tools & Software: Proficiency in proposal management software (e.g., Microsoft Word, SharePoint, CRM tools, Adobe Acrobat) and familiarity with collaboration platforms.
Requirements:
Must be a United States citizen or permanent resident with a valid work permit
Salary and Company Benefits:
Aggressive compensation and performance incentive package
Low-cost comprehensive health insurance: CTI pays 50% of the monthly premium and the majority of your health insurance deductible cost
Comprehensive 401k offering including low-cost mutual fund
CTI contributes an amount equal to 3% of your salary into your 401k regardless of whether you contribute
Worker's compensation and long-term disability insurance paid for by CTI which pays for 60% of your salary until age 65
Company-paid life insurance for each employee to the beneficiary of the employee's choice
Hybrid work environment
This is a full-time position
Director Of Marketing
Senior Manager Of Marketing Job 38 miles from Arnold
Who We Want
The Marketing Lead plays a critical role in driving business growth, expanding market presence, driving brand awareness, customer acquisition, revenue growth through strategic marketing initiatives, and creating strategic opportunities for the company to achieve its objectives. A creative strategist capable of elevating Blink's brand positioning, collaborating with product teams, and guiding content and campaign execution.
The Marketing lead is a key driver of business growth, brand awareness and market expansion. This role is responsible for developing and executing strategic market initiatives that enhance Blink's brand positioning, drive customer acquisition, and accelerate revenue growth. As a creative strategist, the Marketing Lead collaborates closely with product teams and oversees content and campaign execution to ensure alignment with company objectives and market opportunities
Key Responsibilities
Brand & Messaging Strategy
Define and refine Blink's brand voice, positioning, and messaging to ensure consistency across all channels.
Identify targeted opportunities for Blink to participate in industry events, awards, and conferences
Coordinate press releases or official announcements to enhance brand visibility
Strategic Campaign Development
Create and execute data-driven marketing campaigns that generate leads, improve customer acquisition, and drive revenue.
Partner with the sister company for content creation, ensuring alignment with Blink's brand voice and strategic goals.
Market Analysis & Positioning
Conduct market research to identify shifts in event tech trends, competitor moves, and customer demands.
Continually refine marketing strategies to remain competitive and relevant.
Cross-Functional Collaboration
Act as the main liaison between Blink and its creative agency, ensuring cohesive strategies and timely asset delivery.
Work closely with Sales to develop effective campaigns that address specific customer segments and assist the sales team in meeting revenue targets by helping fill the sales funnel..
Serve as liaison between Blink, product teams, and creative partners to ensure cohesive messaging and timely asset creation.
Collaborate with product teams to implement customer feedback and initiate feedback loops for continuous improvement.
Collaborate with the product team to align product naming, feature releases, and overall brand identity.
Analytics & Reporting
Define key marketing KPIs (e.g., MQLs, conversion rates) and track progress, adjusting tactics as needed.
Regularly report on campaign ROI, brand awareness metrics, and lead-to-sale conversions.
Why Join Blink?
Impact: Play a key role in scaling a high-growth event tech startup
Career Growth: Opportunity to shape marketing strategy and be considered for leadership role
Innovation: Work with a cutting-edge platform transforming the events industry
Collaboration: Be part of a dynamic, fast-paced, high-energy team
Culture: Thrive in a family-oriented environment that values teamwork, mutual support and mutual respect
Compensation: Competitive salary, commission structure, and performance incentives
Qualifications
Bachelor's degree in Marketing, Business, or related field.
7+ Years of experience in marketing, communication
Proven history of building brand strategies and executing integrated campaigns in a fast-paced environment.
Strong collaboration skills; comfortable managing multiple stakeholders (sister company, product teams, agencies).
Data-driven mindset with experience in measuring campaign performance and ROI.
Excellent organizational skills and attention to detail.
Excellent analytical, decision-making, and problem-solving skills.
Fluency in English
Flexibility in work schedule (i.e. evenings and weekends if necessary) and willingness to travel.
Must be eligible to work in the United States.
Preferred Qualifications
Experience with SaaS or event tech marketing.
Familiarity with CRM platforms (e.g., HubSpot) and analytics tools.
Demonstrated success in a startup or entrepreneurial setting.
Understanding of data analytics and the ability to derive insights from customer data.
Experience working in a fast-paced, startup environment.
Demonstrated ability to drive customer satisfaction and retention metrics.
These preferred qualifications are not mandatory but would be beneficial for the role and may give candidates an advantage during the selection process.
Additional Information
This job description in no way states or implies that these are the only duties to be performed by the employee incumbent in this position. The employee will be required to follow any other job-related instructions and to perform any other job-related duties. Open communication and feedback with the Principal is encouraged, especially as the job evolves.
A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities listed above are essential job functions and requirements and are subject to possible modification to accommodate individuals with disabilities reasonably. To perform this job successfully, the incumbent will possess the skills, aptitudes, and abilities to perform each duty proficiently. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.
Equal Opportunity Employer
Blink Tech Inc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Vice President of Marketing
Senior Manager Of Marketing Job 31 miles from Arnold
Washington, District of Columbia, United States
$175 - $210,000 per year
Marketing
At Grow Progress, we're on a mission to empower strategists to persuade more people for good. Trusted by the biggest campaigns (Harris for President), foundations (Gates), nonprofits (Feeding America), and their marketing agencies, we're poised for our next growth phase with commercial clients like Amazon, Lyft, and CVS.
We seek a Vice President of Marketing to lead our marketing strategy to achieve this mission. This is an exciting opportunity to take a company with a cutting-edge platform and a premier customer base to the next level by unlocking its enormous value for commercial brands and strategic communications firms.
Who We Are
Grow Progress exists to improve our clients' persuasion skills, helping them run effective companies, campaigns, and causes that benefit society. We developed powerful software that allows customers to conduct scientific tests to identify the most effective messages.
We enable clients to craft messages that resonate with their audience's values, leveraging the latest persuasion research to produce 200% to 500% more effective messaging. Our team of experienced campaigners, software engineers, and data scientists is dedicated to using evidence to enhance strategists' effectiveness while fostering a fun and supportive work environment.
About the Position
As the VP of Marketing, you will lead our marketing team as we continue to scale. We're seeking someone dynamic and strategic to lead our efforts across three distinct customer segments:
Politics & Advocacy: A mature market with strong brand awareness and established relationships.
Nonprofit: A developing market with moderate traction and growing brand visibility.
Commercial: A nascent market with untapped potential, limited brand awareness, and limited traction.
If you thrive in a fast-paced environment, enjoy solving complex go-to-market challenges, and want to shape the future of a growing company, we'd love to hear from you!
What You'll Do
The VP of Marketing will create and implement the company's marketing strategy for our three customer segments. This role will ensure organizational alignment to boost brand awareness, generate demand, and drive revenue growth. Reporting to the Senior Vice President of Revenue, the VP of Marketing will be an essential part of the executive team and influence the company's direction.
Strategic Leadership & Alignment
Develop and oversee a multi-channel marketing strategy tailored to the unique needs of our customer segments. Work with the SVP of Revenue to support the go-to-market strategy for each segment, balancing brand-building efforts and demand generation. Serve as the voice of marketing to the executive team, collaborating with sales, product, customer success, and operations to align goals and strategies. Lead a process of efficient experimentation by prioritizing top challenges to solve, running MVP tests of different tactics, and then pivoting or scaling based on the outcome. Ensure marketing has the budget, tools, and team support to execute their strategies effectively. Partner with the SVP of Revenue and Revenue Operations to refine KPIs for each GTM segment and create reports and dashboards to ensure that marketing initiatives align with our revenue goals.
Team Leadership and Development
Manage, mentor, and grow a high-performing marketing team, including Content Marketing, Brand Strategy & Public Relations, Demand Generation, and Product Marketing. Foster a culture of innovation, collaboration, data-driven experimentation, and accountability within the team.
Brand and Messaging
Establish compelling brand positioning that resonates with all three customer segments. Enhance and protect the company's brand reputation across all segments. Ensure success with high-profile initiatives such as product launches, industry events, conferences, and thought leadership campaigns. Align messaging across all marketing channels.
Product Marketing
Partner closely with the Product team to develop compelling go-to-market plans for new features and offerings. Manage the Enablement team to create tools and resources that support the sales team's success in each market. Conduct market research to stay ahead of industry trends, customer needs, and competitive dynamics across all segments. Use insights to inform positioning, pricing, and strategic priorities.
What You'll Bring
8+ years of marketing leadership experience, ideally in a B2B SaaS or technology-driven company. Proven success in leading multi-segment go-to-market strategies, including experience with mature and nascent markets. Strong leadership skills, with experience managing and scaling a high-performing marketing team. Deep expertise in demand generation, brand building, and product marketing. Analytical mindset with a focus on data-driven decision-making and ROI. Exceptional communication and storytelling skills, both internally and externally. Hands-on experience in managing agencies, tools, and marketing technology stacks. Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.
Preferred Experience
Experience marketing to Commercial sectors - bonus if also experienced with Politics & Advocacy or Nonprofits. Familiarity with marketing analytics tools, CRM platforms, and marketing automation systems. Track record of successfully launching products or services in new markets.
Hiring Process
Phone Screen: (~30 minutes) This is a short interview with our Director of People to answer some behavioral and logistical questions and a chance for you to ask questions about the position and the company.
Experience Interview (45 minutes): This will be an opportunity to share more about your professional background and the experience you have to step into this role.
Behavioral Interview (50 minutes): This step involves a panel interview with team members and cross-functional peers. All candidates will be asked the same ~10 questions.
Skills Exercise (50 minutes): This is a chance to demonstrate your skills. You will be asked to follow a prompt and present it to a panel of staff.
Final Interview (~30 minutes): This is a final interview with the executive leadership.
More About Grow Progress
Our culture is fun, fast-paced, and evidence-driven. We encourage everyone to contribute ideas, even outside their expertise, and strive for improvement through direct and respectful feedback. We are committed to ethical technology use and seek teammates who share this value.
Inclusion and equity are vital to our future. We address these by creating accessible products, partnering with progressive organizations, and ensuring transparency within our company. Through our Growing Progress DEI&B working group, we aim to foster belonging and empowerment, promoting a diverse team where everyone feels supported to thrive.
As an equal-opportunity employer, we strongly encourage applications from individuals of all backgrounds, including various races, ethnicities, genders, and abilities.
Grow Progress is committed to providing equal opportunity and reasonable accommodations for individuals with disabilities. If you need assistance during the application or interview process, please contact **********************.
Compensation: $175,000 to $210,000 yearly salary (depending on skills and experience), plus equity. Benefits include a 100% paid company health plan with medical, dental, and vision insurance, a flexible PTO plan, and a 401(k) with employer matching. Staff is also offered annual professional development and wellness stipends, $1,300 work-from-home yearly resources, and access to Carrot insurance, among other benefits.
Location: NYC, DC, or Remote
To Apply: Applications will be evaluated on a rolling basis. Please note that you may not be considered for the position if you email your resume to our team directly or apply through a different site rather than our job site. No recruiters, please.
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Vice President of Marketing
Senior Manager Of Marketing Job 31 miles from Arnold
About the Job
At Toastique, we're more than just a cafe - we're a holistic lifestyle brand integrating wellness, community, and memorable experiences. Our mission is to make healthy eating approachable, accessible, and enjoyable for all. Join our team and be a part of the vibrant and dynamic work culture where our passion for food and wellness converges. Furthermore, to be part of our vision - creating a world where healthy eating is a universal option, effortlessly integrated into everyday life for people everywhere.
Job Overview
The Vice President of Marketing will be responsible for overseeing the entire marketing strategy of Toastique, leading a high-performing team, and driving the growth and success of the company's brand, products, and services in the market. The VP of Marketing will work closely with the executive leadership team to align marketing goals with business objectives, establish key performance indicators (KPIs), and ensure the successful execution of marketing initiatives that drive revenue and customer engagement.
Key Responsibilities
Strategic Leadership: Develop and implement a comprehensive marketing strategy that aligns with business goals, supports brand positioning, and drives customer acquisition and retention.
Team Management: Lead and mentor a diverse team of marketing professionals (Director of Marketing & Digital Marketing Coordinator) across various disciplines including digital marketing, brand management, product marketing, content, and communications.
Market Research & Analysis: Conduct in-depth market research to understand industry trends, customer needs, and competitor activities. Utilize insights to optimize marketing strategies.
Brand Development: Oversee the development and execution of the company's brand strategy, ensuring consistency and strength across all channels and platforms.
Performance Metrics & ROI: Define, track, and optimize key performance indicators (KPIs) for all marketing activities to ensure return on investment (ROI) and alignment with business growth targets and ultimately increase sales company wide
Campaign Execution: Direct the creation and execution of integrated marketing campaigns across multiple channels (digital, print, events, etc.) to generate leads and drive customer engagement.
Budget Management: Manage the marketing budget effectively, ensuring resources are allocated to the most impactful initiatives and that the department operates within budget.
Cross-Department Collaboration: Work closely with Sales, Product, and Customer Service teams to align marketing efforts with sales goals, product launches, and customer feedback.
Innovation: Stay ahead of market trends, new technologies, and marketing best practices to ensure the company remains competitive in the industry and leverage existing vendor relationships to streamline processes & increase efficiency
Executive Reporting: Report to the executive team on marketing performance, trends, and market insights.
Required Skills & Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field.
Experience: A minimum of 8-10 years of restaurant marketing experience with at least 2-3 years in a senior leadership role (VP, Director, or similar) in diverse markets
Leadership: Proven experience in leading and managing diverse teams with a track record of developing talent and fostering collaboration.
Strategic Thinking: Ability to think strategically while managing the tactical execution of multiple initiatives simultaneously.
Marketing Expertise: Deep understanding of digital marketing, branding, content creation, lead generation, product marketing, and market research.
Analytical Skills: Strong data-driven mindset with the ability to analyze metrics and optimize campaigns for better results.
Communication Skills: Excellent verbal and written communication skills, with the ability to present and influence at all levels of the organization.
Budget Management: Experience in managing large marketing budgets and ensuring resource allocation aligns with business objectives.
Innovation: Demonstrated ability to drive innovation and creative solutions in marketing campaigns.
Preferred Skills
Expertise in digital marketing, content strategy, brand management, and market research.
Experience in Restaurant or franchise-owned establishments
Strong understanding of SEO, SEM, social media, content marketing, email marketing, and marketing automation tools.
Familiarity with CRM tools and marketing analytics platforms (e.g., Salesforce, HubSpot, Google Analytics).
Experience in B2B and/or B2C marketing.
Strong leadership skills with the ability to inspire and lead cross-functional teams.
Excellent communication, presentation, and interpersonal skills.
Analytical mindset with proficiency in data-driven decision-making and marketing analytics tools.
In-depth knowledge of customer acquisition and retention strategies.
Ability to work in a collaborative, fast-paced, and dynamic environment.
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Vice President of Growth/Marketing
Senior Manager Of Marketing Job 38 miles from Arnold
Are you ready to disrupt? Range is a cutting-edge wealth management platform designed to revolutionize the industry. With state-of-the-art technology, world-class advisors, and data-driven insights, we simplify your finances like never before.
Powered by AI and supported by a team of financial experts, Range is building proprietary tools and services to help you manage every aspect of your financial life. From investment planning and tax strategies to retirement and estate planning, everything you need is seamlessly integrated into one platform.
Join us in transforming the wealth management industry. Backed by Google's AI-focused Gradient Ventures and Cathay Innovations, we're assembling a team of top talent to make quality financial advice accessible to millions. If you're ready to create a groundbreaking platform and make a lasting impact, join Range.
About the role
Range is seeking a VP of Growth/Marketing to lead and execute our customer acquisition, retention, and revenue growth strategies. This high-impact role will be responsible for defining, developing, and optimizing our marketing initiatives across paid and organic channels while leveraging data analytics to drive decision-making. The ideal candidate is both a strategic leader and an execution expert with a deep understanding of performance marketing, brand positioning, and customer insights.
This role is based at Range's Headquarters in McLean, VA, or New York City. Employees hired for this position will work in-office Monday-Friday. If you are not currently located in one of these areas, your willingness to relocate will be a contingency for employment.
What you'll do with us
Growth Strategy & Execution:
Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, retention, and revenue growth.
Optimize multi-channel marketing campaigns, including paid search, paid social, content marketing, referral programs, email marketing, and emerging platforms.
Work closely with product, sales, and engineering teams to enhance user acquisition and conversion funnels.
Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance.
Performance Marketing & Data Analytics:
Manage and optimize marketing budgets across Meta, Google, programmatic, influencer marketing, and other paid channels.
Build and maintain data pipelines to collect, clean, and analyze marketing performance data.
Develop and implement attribution models and marketing mix modeling to evaluate the effectiveness of different channels.
Leverage SQL and Python for deep analytics, predictive modeling, and customer insights.
Leadership & Team Management:
Recruit, mentor, and lead a high-performing growth marketing team.
Foster a data-driven and test-and-learn culture within the marketing organization.
Work cross-functionally with design, engineering, and sales to ensure seamless campaign execution and growth initiatives.
What will set you apart
Required Skills & Experience:
Minimum 15 years of experience in growth marketing, performance marketing, or a similar role in Finance, preferably in a high-growth startup, SaaS, or fintech environment.
Proven track record of driving significant customer acquisition and revenue growth through paid and organic channels.
Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization.
Proficiency in SQL and Python for marketing analytics and data-driven decision-making.
Strong leadership and team management experience.
Excellent communication skills to translate technical insights into actionable business strategies.
Nice-to-Have Skills:
Background in wealth management or high growth fintech companies (scaling beyond series C or D at a minimum).
Experience with marketing automation tools such as HubSpot, Marketo, or Iterable.
Familiarity with BI platforms like Metabase, Looker, or Google Data Studio.
Basic proficiency in HTML for landing page and email template optimizations.
Experience scaling a startup from early-stage to rapid growth.
Background working in FAANG/MAMAA companies or other top-tier tech firms in addition to startups
Benefits
Comprehensive health coverage: Medical, dental and vision
401k plan
Technology allowance
PTO
Top of market pay
Paid parental leave
In-person team & company events
Range is proud to be an equal opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. As a company, we are committed to designing products, building a culture, and supporting a team that reflects the diverse population we serve.
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Vice President, Communications and Marketing
Senior Manager Of Marketing Job 31 miles from Arnold
Vice President, Communications & Marketing REPORTS TO: Chief Operating Officer & Corporate Secretary DIRECT REPORTS: Manager, Graphics & Production; Director, Web Design ABOUT US Equipment Leasing & Finance Association (ELFA) is the trade association representing financial services companies and manufacturers in the $1.3 trillion U.S. equipment finance sector. Our members provide the financing that businesses need to operate and grow. ELFA serves its member companies by:
Promoting and advocating for the industry.
Attracting and developing new, diverse talent.
Offering professional development and training.
Providing industry insights and research.
Governed by a 27-member board of directors, ELFA operates with an annual budget of $11 million and a staff of 20+ professionals, including senior leaders in finance, governance, government relations, membership, communications, and research.
POSITION SUMMARY
The Vice President of Communications & Marketing provides strategic vision and leadership to elevate ELFA's brand, engage its members, and position the association as a thought leader in the equipment finance industry. Reporting to the Chief Operating Officer & Corporate Secretary, this role is responsible for developing and implementing comprehensive communications and marketing strategies that enhance ELFA's influence and impact.
This senior leadership position oversees brand strategy, editorial content, multi-channel marketing, and media relations while fostering collaboration across departments. The VP is also responsible for mentoring a high-performing team, managing key vendor relationships, and driving revenue growth through innovative campaigns and programs.
In addition to the qualifications for this position, candidates will identify with the following core values:
Mission Driven: motivated by the greater purpose of serving our members and achieving the ELFA's objectives.
Entrepreneurial Spirit: belief that goals can be achieved, and obstacles overcome through ownership of responsibilities in our individual portfolios.
Intellectually Curious: seeks new experiences, searches for knowledge, and solicits candid feedback with an openness to learning and growing.
Professionally Rigorous: pursues opportunities that strengthen current skill set and close skill set gaps that are necessary to advance career path.
Willing Pioneer: Understands ELFA's vision in order to bring clarity to ambiguity, solutions to challenges and willing to iterate until best practices are adopted.
KEY RESPONSIBILITIES
Brand Strategy:
Develop and execute a forward-thinking communications and marketing strategy aligned with ELFA's mission and organizational priorities.
Champion the ELFA brand, ensuring consistent and compelling messaging and visuals across all platforms to strengthen the organization's identity.
Identify emerging trends, technologies, and best practices to position ELFA as a leader in communications and marketing innovation.
Editorial Content Creation:
Coordinate with stakeholders across the organization to create an editorial calendar for content created by each program.
Oversee the development of high-quality, multi-channel content, delegating execution to the communications team while maintaining strategic oversight.
Serve as editor-in-chief of the ELFA media platforms including website, magazine, newsletters, podcasts and social media channels.
Integrated Marketing:
Provide strategic direction for marketing plans, collaborating with internal teams, Meetings Vendors, and committees to ensure alignment with organizational goals and enhance key association events.
Leverage data-driven insights to continuously refine communications and marketing strategies for maximum effectiveness.
Spearhead integrated marketing programs to drive non-dues revenue, increase event attendance, and strengthen member engagement.
Develop thought leadership campaigns to position ELFA as the go-to resource for the equipment finance industry.
Media and External Relations:
Develop and execute a public relations strategy that aligns with Association goals and program priorities and objectives.
Build and maintain strategic relationships with media outlets, industry influencers, and cross-sector organizations to amplify ELFA's initiatives.
Create and oversee media partnerships and speaking opportunities that amplify our brand and content.
Represent ELFA as a spokesperson in high-profile media engagements, public forums, and industry events.
Team Leadership:
Act as a trusted advisor to the CEO and senior leadership team, providing insights and recommendations on messaging, branding, and member engagement.
Serve as ELFA's chief storyteller, crafting narratives that enhance the organization's visibility and impact.
Lead and mentor a high-performing team, fostering a culture of innovation, collaboration, and professional growth.
Serve as a strategic liaison to board committees and member councils, shaping initiatives that embody ELFA's commitment to inclusivity, industry leadership, and member engagement.
Oversee vendor relationships, leading RFP processes and managing budgets for web services, graphic design, digital marketing, and production needs to deliver high-impact outcomes.
QUALIFICATIONS
Basic Qualifications:
Bachelor's degree.
Minimum of 10 years of communications experience, including strategy development and brand management.
Strong leadership skills, including the ability to delegate, coach, and manage projects in a small-staff environment.
Track record of building strong relationships with industry journalists, stakeholders, and media.
Experience in financial services is highly desirable.
Ability to work collaboratively within a diverse workplace in alignment with ELFA's core values.
Association experience is a plus but not required.
Preferred Qualifications:
Expertise in financial services, with an understanding of industry trends and challenges.
Experience managing design and graphic decisions across the organization, particularly website design and content management.
Knowledge of industry trends and communications standards, including social media marketing.
Proven ability to develop evidence-based crisis communications plans.
Exceptional strategic thinking and problem-solving skills, with a focus on driving results.
COMPENSATION
Compensation for this position will be determined based on experience and skill set, with an anticipated base salary range of $175,000 - $225,000.
This range does not include incentive-based compensation.
WORK ENVIRONMENT & BENEFITS
Hybrid work environment: in-office 2 days per week (Tuesdays and one additional day of choice).
Comprehensive benefits: 100% employer-covered healthcare premium for employees, parental leave, professional development stipend, 401(k) matching, cell phone stipend, paid time off, and more.
Position will involve occasional travel to member institutions and meetings.
All ELFA staff must be legally eligible to work in the US.
APPLICATION PROCESS
To apply, please email your resume to Cameron Meade at *********************.
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Vice President, Marketing & Communications
Senior Manager Of Marketing Job 34 miles from Arnold
From the moment you're introduced to CULTA, you'll notice the difference: a community of like-minded souls with a passion for perfection in our product. CULTA proudly grows all of its own cannabis on our Cambridge, Maryland campus and sells these cultivated products in our three outstanding dispensary stores located in Baltimore, Columbia, and Urbana Maryland. CULTA's award winning products are also available in dispensaries throughout the state. Our name has become synonymous with quality, and we could not be more proud!
CULTA is currently looking for our next VP, Marketing & Communications to join our dynamic executive leadership team. The Vice President of Marketing & Communications will lead CULTA's brand strategy, marketing execution, and communications initiatives across retail, wholesale, and digital platforms. This executive leader oversees brand positioning, product marketing, customer engagement, and internal/external communications, ensuring CULTA remains a dominant player in the Maryland cannabis industry.
JOB DUTIES & RESPONSIBILITIES
Marketing Strategy & Brand Leadership
Define and lead the execution of CULTA's brand vision, marketing strategy, and competitive positioning to maintain industry leadership.
Ensure seamless alignment between brand, retail, and wholesale marketing efforts to drive consistent messaging and growth.
Continuously assess market trends, customer insights, and competitor activity to ensure CULTA's brand remains fresh and relevant.
Retail, Wholesale and Event Marketing
Develop and execute performance-driven retail and wholesale marketing campaigns that drive customer acquisition, loyalty, and revenue growth.
Lead visual merchandising efforts across dispensaries and wholesale, including fixtures, displays, signage, and point-of-purchase (POP) collateral.
Plan and execute pop-up activations and budtender engagement programs to enhance brand awareness among dispensary staff and customers.
Partner with wholesale teams to strengthen relationships with partner dispensaries through tailored marketing and communication strategies.
Lead event strategy and execution, including festivals, community activations, and collaborative efforts with artists, designers, and influencers.
Digital Experience & Growth
Oversee CULTA's website, SEO, eCommerce, and digital tooling, ensuring an optimized user experience and strong search visibility.
Implement customer care and reporting technologies, ensuring effective brand engagement across digital touchpoints.
Leverage data-driven marketing strategies to maximize campaign effectiveness and customer lifetime value.
Oversee eCommerce, CRM, and retail POS integration, optimizing real-time data communication to enhance digital and in-store experiences.
Oversee CULTA's social media strategy and execution, ensuring a dynamic and engaging presence across platforms to drive brand awareness and customer engagement.
Product & Brand Development
Define and evolve product brand architecture, ensuring CULTA's portfolio remains competitive and innovative.
Oversee product and packaging innovation to stay on top of trends while ensuring operational efficiency.
Lead new product launches from concept to market introduction, ensuring seamless execution across marketing, retail, and wholesale teams.
Corporate & Internal Communications
Manage all external communications, PR, and media relations.
Partner with HR to build and manage CULTA's internal communications strategy, fostering employee engagement, brand advocacy, and HR support initiatives.
Strengthen CULTA's community engagement and social responsibility.
Marketing Analytics & Budget Management
Oversee scheduled and ad hoc performance reporting, ensuring marketing investments are data-driven and effective.
Manage marketing budgets, FTEs, and contractors, optimizing resource allocation for maximum efficiency.
Identify and implement new marketing tools and technologies to enhance operational performance.
Team, Contractor & Agency Management
Lead and mentor the marketing team, ensuring professional growth and alignment with company goals.
Oversee contractor management, including freelance professionals, designers, and content creators.
Evaluate and manage marketing agencies, ensuring effective collaboration, cost efficiency, and high-quality output.
Foster a culture of innovation, accountability, and cross-functional collaboration within the marketing team.
QUALIFICATIONS AND REQUIREMENTS
10+ years of marketing leadership experience, preferably in cannabis, CPG, retail, or regulated industries.
Proven track record in brand building, customer acquisition, and revenue growth across retail and wholesale.
Expertise in digital marketing, CRM, SEO, and performance-based advertising.
Experience in public relations and media relations.
Ability to navigate state cannabis regulations while executing compliant marketing strategies.
Team leadership experience, with the ability to inspire and develop high-performing teams as well as influence and collaborate with stakeholders at all levels of the organization.
Data-driven mindset with strong analytical and budgeting skills.
CULTA's BENEFITS:
Generous Paid time off (PTO) including 6 paid holidays per year.
Medical Insurance which includes prescription drug coverage (for full time employees).
Dental Insurance (for full time employees).
Vision Insurance (for full time employees).
Health Saving Accounts (HSA) (for full time employees).
Company paid Short-Term Disability (for full time employees).
401k with a company match.
Employee Assistance Program (EAP).
Employee referral program.
Product discounts for qualifying employees.
Casual dress code and a culture to brag about.
Training and career advancement.
CULTA is an Equal Opportunity Employer. This means that all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We embrace diversity, inclusion, and equal opportunities within our building and our community. We strive to develop a team that represents a variety of backgrounds, perspectives, and skill sets. We are committed to creating an inclusive environment for all employees and believe that diverse teams translate to diverse ideas and company growth. YOU, as an individual, matter!
**All positions require the ability to pass background check and drug test as required by Maryland law. Must be 21 years or older to apply**
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Technical Product Marketing Manager
Senior Manager Of Marketing Job 38 miles from Arnold
Tech Product Marketing Manager
Dexian is a Talent + Technology Solutions company, dedicated to driving transformative outcomes through innovative workforce and IT solutions. We believe in Black Sky Thinking-an approach that pushes beyond conventional methods to unlock new possibilities. As a Guiding Light in the industry, we illuminate pathways for clients and talent, delivering seamless, frictionless experiences that set us apart.
About the Role
We're looking for a Tech Product Marketing Manager to help shape and execute our marketing strategy for technology solutions. This role will be key in positioning our technology solutions, crafting compelling messaging, and enabling sales teams with the insights and materials needed to drive engagement and revenue. Reporting to the Director of B2B Marketing, this role requires a blend of strategic thinking, creative storytelling, and hands-on execution.
Key Responsibilities
Develop and execute go-to-market strategies for our technology solutions, ensuring alignment with brand messaging and business objectives.
Create compelling product positioning, messaging, and value propositions that differentiate Dexian's offerings in the market.
Partner with sales teams to develop sales enablement materials, including pitch decks, case studies, whitepapers, and competitive insights.
Collaborate with internal stakeholders to build content strategies that drive awareness, engagement, and lead generation.
Conduct market research and competitive analysis to identify industry trends and customer needs, translating insights into actionable strategies.
Support demand generation campaigns by providing messaging guidance, content development, and campaign execution support.
Track and measure the effectiveness of marketing initiatives, optimizing based on data-driven insights.
Qualifications & Experience
3+ years of experience in product marketing and sales enablement within a technology, IT solutions environment.
Strong understanding of go-to-market strategies, brand positioning, and sales enablement best practices.
Experience developing marketing content, messaging frameworks, and customer-facing collateral.
Ability to translate complex technology solutions into clear, compelling narratives.
Excellent collaboration and communication skills, with experience working cross-functionally with sales, product, and marketing teams.
Proficiency in content management systems, marketing automation tools, and analytics platforms is a plus.
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status
Director of Marketing
Senior Manager Of Marketing Job In Arnold, MD
Enjoy digital marketing within the Healthcare Industry?
We are partnered with a growing Healthcare Client here Maryland - but with a national presence. If you are looking for an opportunity to manage the entire marketing process for a multi state organization - this role may be for you.
Duties and Responsibilities:
Focus on Digital "Storefront" - the website
Pitch and run with advertising and marketing strategies
Develop and maintain reports to track marketing activities and ROI.
Increase referral/patient source awareness through digital efforts
Develop and abide by budgets agreed upon collaboratively
Manage marketing vendors
Develop scalable growth strategy through direct-to-consumer or referral source channels.
Qualifications:
Bachelor's Degree required
Seven (7) years' marketing experience
Experience with CRM and SEO Tools like Google Analytics and AdWords.
HTML + content management systems experience
Must have previous healthcare industry experience
Global Marketing Director, General Medicine, Cardiometabolic
Senior Manager Of Marketing Job 31 miles from Arnold
Join Amgen's Mission of Serving Patients
At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission to serve patients living with serious illnesses drives all that we do.
Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas: Oncology, Inflammation, General Medicine, and Rare Disease, we reach millions of patients each year. As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller, happier lives.
Our award-winning culture is collaborative, innovative, and science-based. If you have a passion for challenges and the opportunities that lay within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
Global Marketing Director, General Medicine, Cardiometabolic
What you will do
In this vital role, you will shape the commercial future of our general medicine pipeline. The Director of Global Marketing, Cardiometabolic/Olpasiran, General Medicine, is responsible for the creation of cross-asset commercial strategies, implementation of decisions, and the maximization of growth for the portfolio and priority brands, such as Olpasiran. This role includes coordinating key cardiometabolic efforts and supporting the successful integration of global-to-local strategies to ensure a smooth transition and success for CM assets. This director will also help drive integrated cross-brand efforts, synergizing best practices to maximize global to local strategic efforts.
The Director of Global Marketing is expected to inform, gather, and align decisions across the matrix. This includes clarifying commercial positioning, driving prioritization, and advancing progress towards brand launch readiness, while ensuring alignment and visibility of assets across markets.
In addition, the Director will work to drive the success of cardiometabolic assets in both new and established clinical spaces by leading cross-matrix functions without direct authority to meet enterprise goals and timelines.
The Director of Global Marketing will actively contribute as a member of the Integrated Brand Team (IBT) and Brand Working Group, partnering closely with Global Marketing Brand Leads. They will support insight generation, strategy development, and brand planning for Olpasiran, as well as other cardiometabolic priorities.
This role involves significant cross-functional interaction with teams including the International Brand Team (IBT) spanning PoC to launch and the growth phase, Global Brand Marketing Lead (GML), brand teams, in-market teams, Therapeutic Area Governance (TAG), Global Commercial Organization (GCO) leaders, PTs (Product Teams), and GenMed Strategy Teams. The Director will be instrumental in driving growth initiatives, identifying and supporting strategic portfolio and brand priorities, and guiding the execution of strategies.
The areas of responsibility for this role include:
Lead the development of clear and differentiated marketing strategies and actionable plans to support peri-launch and launched assets.
Challenge cross-matrix stakeholders to find opportunities and address challenges for assets.
Critically review competitor data and advancements to assess market threats, differentiation opportunities, and use cases.
Support key internal and external turning points by leading assessments and deliverables to accelerate launch readiness.
Collaborate with the Global Marketing Lead, Medical Affairs, and Commercial Insights leads to gather deep marketplace insights and develop a gold standard commercial strategy designed to optimize the future value of peri-launch assets.
Guide the Integrated Brand Team and global marketing activities, fostering global engagement with local market alignment.
Shape high-quality marketing deliverables aligned with Amgen's processes and requirements, including contributions to Global Product Strategy, brand planning, launch readiness, competitive insights, patient-centric deliverables, robust Target Product Profiles, forecasts, and strategies to enhance program value and expand patient impact opportunities.
Partner with global markets to develop and implement launch tactics.
Generate end-to-end commercial plans for assets and drive activities across the IBT and markets.
Commission and manage market research in collaboration with Commercial Data & Analytics (cDNA).
Work with Competitive Intelligence to closely monitor the competitive landscape and its implications for Amgen's strategy.
Partner with Forecasting and Finance to develop long-range sales and operating expense projections.
Lead the creation of aligned narratives for internal and external communications.
Ensure effective leverage of lead markets by ROW markets (e.g., promoting broad usage of existing materials to avoid duplication) using a central repository.
Coordinate and deliver best practice sharing in collaboration with lead and ROW markets.
Address questions and requests from other markets related to global strategy.
Assist in managing launch readiness activities and quarterly reviews.
Support alliance management and external relations when applicable.
Partner with priority country GMs to critically review, challenge, and update brand plans and long-range sales forecasts (LRS).
Oversee deliverables to ensure alignment with global assets and therapeutic area strategies.
Support Business Unit Director (BUD) forums and marketer interchange initiatives in collaboration with global sponsors.
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a collaborative leader with these qualifications.
Basic Qualifications:
Doctorate degree and 4 years of marketing experience
OR
Masters degree and 7 years of marketing experience
OR
Bachelors degree and 9 years of marketing experience
Preferred Qualifications:
PharmD/PhD/MBA
5+ years of pharma cardiometabolic experience
8+ years of experience and a track record of success in a series of commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry, preferably in the cardiometabolic therapeutic area
Prior experience assessing and launching innovative cardiometabolic products
Experience in biotech/pharmaceutical marketing and promotions
Experience in global commercial and/or strategic regional roles of increasing scope, scale, and complexity
Demonstrated record of strong commercialization planning and pull through
A best-in-class marketer with experience developing and implementing innovative global marketing and commercial strategies for pipeline products, successfully launching therapeutic products to improve commercial value. Prior experience launching multiple products in diverse therapeutic areas
Experience assessing and voicing market dynamics on global product teams
Solid understanding of global market access, pricing, and reimbursement issues in US and ex-US
Commercial Competence. Exceptional commercial foresight and instincts; superior strategic marketing skills. A strong command of classic and innovative marketing subject areas and techniques. A thorough understanding of the external environment, internal capabilities, competitors and the interests of other stakeholders. Develops and applies best practices
Strategic Approach. Demonstrated creativity in addressing strategic challenges; displays high intellectual curiosity and passion for learning; thinks out-of-the-box; asks the right questions; seeks expert opinions and insights; applies innovative ideas and takes measured risks. Develops and articulates a strong, value-based strategy
Collaboration Skills. Works effectively in a team-based organization, collaborates cross-functionally, builds alignment around key objectives and exercises influence at all levels. Readily builds consensus and achieves agreement on key priorities. Conducts effective meetings. Excellent listener; seeks broad input and feedback; employs frequent and effective follow-up
Presentation Skills. Develops and delivers concise, relevant and well-supported briefings. Well-prepared and adapts presentation style to audience. Possesses the knowledge, credibility and maturity to influence senior management
Integrity. Possesses unquestioned integrity and strong business ethics. Leads by example and demonstrates a strong commitment to what we value and culture. Displays a positive attitude and energizes colleagues and partners. Has the reputation and record of achievement to establish trust and credibility with subordinates, peers, superiors, corporate leaders, strategic partners and other stakeholders
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models, including remote and hybrid work arrangements, where possible
Apply now
for a career that defies imagination
Objects in your future are closer than they appear. Join us.
careers.amgen.com
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Application deadline
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Associate Director, Digital Marketing
Senior Manager Of Marketing Job 31 miles from Arnold
Make a difference in a sector that matters to us all
EAB is a special place to work. You'll find motivated employees, growth opportunities, and a deep commitment to our partners. We pride ourselves on hiring the best people-not just for the job, but for the firm and the future of education.
If you are an EAB employee, please use your work email address to sign up or apply.
Associate Director, Digital Marketing
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement.
We are seeking an experienced and results driven Associate Director, Digital Marketing (titled internally as "Associate Director, Paid Media") to join our team. This individual will be responsible for developing and executing comprehensive digital marketing strategies across brand, vertical, and programmatic channels. The ideal candidate will have a proven track record of creating effective lead generation campaigns, driving conversions, and building strong client relationships through exceptional communication skills. In this role, you will lead strategy development and a team of marketing strategists, create briefs and reports, and work across various platforms to ensure that campaigns achieve business objectives.
This role may be based in Richmond, VA or Washington, DC.
Primary Responsibilities:
Strategy Development & Execution: Design, implement, and optimize digital marketing strategies across brand, vertical, and programmatic channels to drive effective lead generation and conversion.
Client Communication: Act as a primary point of contact for clients, providing strategic advice, reporting, and campaign performance insights to ensure alignment with business goals.
Campaign Management: Develop and execute end-to-end digital marketing campaigns, including audience targeting, budget allocation, ad creation, testing, and optimization across platforms. Ensure campaigns are delivered on time and within budget, continuously refining based on performance metrics.
Leadership & Mentorship: Lead and mentor a team of digital marketers, providing guidance and fostering an environment of learning and growth. Set clear goals and expectations, enabling team members to contribute effectively to overall project and partner success.
Content Creation & Briefing: Collaborate with internal teams to create compelling briefs, ad copy, media proposals, and content that resonate with target audiences and drive engagement. Ensure consistency of messaging across all touchpoints.
Performance Reporting & Analysis: Regularly track and analyze campaign performance data, providing actionable insights and recommendations for continuous improvement.
Platform Expertise: Utilize various platforms (e.g., Google Ads, Facebook ads, DSPs) to set up, manage, and optimize campaigns with a focus on conversion and lead generation.
Cross-Functional Collaboration: Work closely with analytics, design, and product teams to ensure campaigns are aligned with organizational goals and deliver a seamless customer experience.
Continuous Learning & Innovation: Stay up to date with the latest trends and best practices in digital marketing, programmatic advertising, and lead generation to bring innovative strategies to the table.
Basic Qualifications:
Bachelor's degree in marketing, business, or related field (preferred)
5+ years of experience in digital marketing with a strong focus on brand, vertical, and programmatic strategies
Demonstrated success in developing and executing lead generation campaigns that drive conversions and measurable ROI
Strong client-facing communication skills, with the ability to build relationships and communicate effectively with both clients and internal teams
Management and leadership experience with a demonstrated ability to manage, mentor, and inspire a team
Expertise in digital advertising platforms (e.g., Google Ads, Facebook, LinkedIn, DSPs) and analytics tools (e.g., Google Analytics, reporting dashboards)
Strong understanding of campaign tracking, performance measurement, and optimization strategies
Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines
Ideal Qualifications:
Ability to think strategically, analyze data, and make informed decisions that lead to campaign success
Strong written and verbal communication skills with an eye for detail and creative thinking
Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise
Compensation:
The anticipated starting salary range for this role is $77,000 - $90,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location.
This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, including, without limitation, individual and organizational performance.
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.
EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need.
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