What does a Search Strategist do?
A search strategist varies depending on institution and roles in their different categories. This is an individual who makes your website or articles to be among the first in line when a customer searches for certain keywords that are related to your organization or a specific product. The duties and responsibilities include developing online marketing strategies and tactics and running simulations and possible outcomes to a strategy to help in revenue forecasting.
Search strategist responsibilities
Here are examples of responsibilities from real search strategist resumes:
- Implement and manage SEO for web pages, YouTube, and blogs.
- Manage 20k a month in client SEM campaigns using ROI, ROAS & Cost/conversion biding strategies.
- Lead daily client calls regarding campaign performance, analysis, strategy, testing/learnings, and optimization impacts on all performance KPIs.
- Provide graphic, CSS and html support for customer web pages, newsletters and email marketing campaigns.
- Make HTML, CSS, and PHP changes to websites.
- Work with multiple CMS's (WordPress, Joomla, Magento, etc . )
- Create modules and development schedule for Drupal CMS for website launch.
- Create targeted content to grow Instagram following and distinguish band enthusiasts from sports fans.
- Exceed return on investment (ROI) by 10-fold as a result of creating and executing strategies.
- Serve as an agency evangelist for SEO, cross promoting and training sister agencies within the group.
- Facilitate and prioritize the department's various outpost types (e.g., POVs, whitepapers, etc .).
- Improve SEO sales process through presentations and enhance sales materials such as audits, sales decks, and ROI models.
- Integrate Facebook into marketing strategy and monitor page for customer relationship management.
- Develop a comprehensive training program to ensure SEO campaigns are executed efficiently by junior and senior personnel.
- Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
Search strategist skills and personality traits
We calculated that 16% of Search Strategists are proficient in Digital Marketing, Google Analytics, and Paid Search. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Search Strategists that have these skills listed on their resume here:
- Digital Marketing, 16%
Identify and expand digital marketing opportunities through competitive/trend & data analysis.
- Google Analytics, 9%
Compiled regular reporting & analysis using Google Analytics and Adobe SiteCatalyst to gauge effectiveness of marketing campaigns
- Paid Search, 8%
Developed paid search strategy for major university to minimize internal bid inflation.
- Keyword Research, 8%
Performed keyword research and competitor analysis.
- User Experience, 5%
Review user experience and suggest improvements to increase conversion.
- Marketing Campaigns, 5%
Audit competitor sites and market trends to bolster and refine successful marketing campaigns.
"digital marketing," "google analytics," and "paid search" are among the most common skills that search strategists use at work. You can find even more search strategist responsibilities below, including:
Creativity. The most essential soft skill for a search strategist to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a search strategist resume shows how their duties depend on creativity: "developed best strategies for optimal roi including keyword research, creative testing and landing page conversion analysis. "
Organizational skills. Another essential skill to perform search strategist duties is organizational skills. Search strategists responsibilities require that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Search strategists also use organizational skills in their role according to a real resume snippet: "structured search accounts to closely match the organizational structure of business inventory to improve ad quality and keyword quality scores. "
Analytical skills. This is an important skill for search strategists to perform their duties. For an example of how search strategist responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a search strategist: "define, deploy, analyze and present ongoing test/control results using a/b testing. ".
Communication skills. search strategist responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." This resume example shows what search strategists do with communication skills on a typical day: "directed digital marketing communication with c-level executives and board members. "
The three companies that hire the most search strategists are:
- CoStar Group6 search strategists jobs
- Apple4 search strategists jobs
- Wunderman Thompson4 search strategists jobs
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Compare different search strategists
Search strategist vs. Online marketing manager
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
These skill sets are where the common ground ends though. The responsibilities of a search strategist are more likely to require skills like "user experience," "screaming frog," "html css," and "wordpress." On the other hand, a job as an online marketing manager requires skills like "web traffic," "search engine optimization," "email campaigns," and "web analytics." As you can see, what employees do in each career varies considerably.
Online marketing managers tend to make the most money working in the utilities industry, where they earn an average salary of $122,059. In contrast, search strategists make the biggest average salary, $93,615, in the health care industry.On average, online marketing managers reach similar levels of education than search strategists. Online marketing managers are 0.5% more likely to earn a Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.Search strategist vs. Internet marketer
Each career also uses different skills, according to real search strategist resumes. While search strategist responsibilities can utilize skills like "digital marketing," "google analytics," "paid search," and "user experience," internet marketers use skills like "search engine optimization," "email promotions," "twitter," and "web content."
Internet marketers earn lower levels of education than search strategists in general. They're 5.9% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.Search strategist vs. Director of online marketing strategy & performance
The required skills of the two careers differ considerably. For example, search strategists are more likely to have skills like "digital marketing," "google analytics," "paid search," and "keyword research." But a director of online marketing strategy & performance is more likely to have skills like "seo," "sem," "crm," and "ltv."
Most directors of online marketing strategy & performance achieve a similar degree level compared to search strategists. For example, they're 3.3% more likely to graduate with a Master's Degree, and 0.4% more likely to earn a Doctoral Degree.Search strategist vs. Channel supervisor
Types of search strategist
Updated January 8, 2025
