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What is a sales trainer and how to become one
A sales trainer is an individual who specializes in teaching sales techniques and strategies to sales teams or individuals. They work with companies to develop training programs that improve the performance and productivity of salespeople. A sales trainer provides guidance on how to prospect, handle objections, close deals, and build relationships with customers.Their goal is to help sales teams reach their targets and achieve success by providing them with the necessary skills and knowledge.
What general advice would you give to a Sales Trainer?
Frederik Beuk
Associate Professor of Marketing, University of Akron
Avg. Salary $74,457
Avg. Salary $59,228
Growth Rate 4%
Growth Rate 0.3%
American Indian and Alaska Native 0.23%
Asian 5.18%
Black or African American 3.86%
Hispanic or Latino 14.40%
Unknown 3.72%
White 72.61%
Genderfemale 38.75%
male 61.25%
Age - 48American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 48Stress level is high
7.1 - high
Complexity Level is challenging
7 - challenging
Work Life balance is fair
6.4 - fair
What are the pros and cons of being a Sales Trainer?
Pros
Opportunity to help others improve their skills and reach their goals
Possibility of earning a high income through commissions or bonuses
Chance to work with a diverse group of people
Flexibility in terms of schedule and location
Potential for career advancement within the company
Cons
Need to constantly adapt to changing market conditions and sales techniques
Pressure to meet sales targets and quotas
Dealing with difficult clients or employees who may not be receptive to training
High stress levels due to the competitive nature of sales training
Limited job security due to the reliance on commission-based compensation
Sales Trainer career paths
Key steps to become a sales trainer
Explore sales trainer education requirements
Start to develop specific sales trainer skills
Skills 
Percentages Customer Service 19.81% Lead Generation 4.01% Sales Professionals 3.88% Product Knowledge 3.65% Training Content 3.38% Complete relevant sales trainer training and internships
Accountants spend an average of 6-12 months on post-employment, on-the-job training. New sales trainers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a sales trainer based on U.S. Bureau of Labor Statistics data and data from real sales trainer resumes.Research sales trainer duties and responsibilities
- Manage LMS system content uploads, expiration of materials, permission access to learners for internal and external channels.
- Design and facilitate sales training programs, including corresponding manuals, PowerPoint, and training implementation.
- Top KPI performer Q4 2013 & Q2 2014 by exceeding metrics in sales, traffic, & guest service.
- Administer an LMS for entire sales team.
Prepare your sales trainer resume
When your background is strong enough, you can start writing your sales trainer resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a sales trainer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose From 10+ Customizable Sales Trainer Resume templates
Build a professional Sales Trainer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Sales Trainer resume.
Apply for sales trainer jobs
Now it's time to start searching for a sales trainer job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How Did You Land Your First Sales Trainer Job
Are you a Sales Trainer?
Share your story for a free salary report.
Average sales trainer salary
The average Sales Trainer salary in the United States is $74,457 per year or $36 per hour. Sales trainer salaries range between $56,000 and $97,000 per year.
What Am I Worth?
How do sales trainers rate their job?
Sales Trainer reviews
Communicating and helping my clients.
I love to engage the public and meet new faces. I enjoy explaining all of the benefits of the product I am selling, and making the customer feel important and well informed.
I don't like feeling like I haven't did a great at job at making customers feel comfortable and confident about where and who they are purchasing from.
i enjoy the interaction with people, listen the customer in order to convert him/her into your friend, detect and help customer with his/her needs.
Updated January 8, 2025
