What is a sales coordinator and how to become one

Updated January 8, 2025
4 min read
Quoted Experts
Hank Boyd,
Joseph Hancock
introduction image

A sales coordinator helps manage a company's sales team and activities. They maintain customer relationships, process orders, and ensure that the sales team meets targets. Sales coordinators also provide administrative support, prepare reports, manage customer databases, and coordinate meetings and events. They work with departments such as marketing and finance to align sales goals with business objectives. A successful sales coordinator is well organized, detail-oriented, and has excellent communication skills.

What general advice would you give to a Sales Coordinator?

H

Hank BoydHank Boyd LinkedIn Profile

Assistant Dean for Civic Engagement & Clinical Professor of Marketing, University of Maryland - College Park

Demonstrated proficiency in sales represents a feather in your cap. For many
CEOs, they started their illustrious career in sales. Nowadays, it is a common
launchpad for scores of successful business executives in consumer package goods.
Why is this so? Savvy companies know that it is paramount that new hires
quickly learn who the real target consumers are. Spending time on the front lines will
enhance your later contributions to the firm. For example, after obtaining my MBA from
Berkeley, I had the good fortune to land a sales position at Merck. I served as a Hospital
Representative specializing in broad spectrum antibiotics. My territory consisted of
Stanford University Medical Center, Palo Alto VA Medical Center, and the Santa Clara
Valley Medical Center.
After 18 months of working diligently in territory, I was offered a promotion to
work inside at Merck's headquarters in Rahway, New Jersey. Once I truly knew the
needs and concerns of my clients - general surgeons, urologists, gastroenterologists,
urologists, and infectious disease specialists - Merck was confident I could craft
relevant literature pieces and design compelling ad campaigns to reach target
physicians.
Mastery of general sales is a highly coveted asset. Once you conquer a given
product domain, the artform of sales is entirely transferrable. Case in point, it is not
unusual for you to begin in pharmaceuticals and then effortlessly segue into medical
equipment sales after a couple of years.
ScoreSales CoordinatorUS Average
Salary
3.1

Avg. Salary $39,355

Avg. Salary $59,228

Stability Level
6.0

Growth Rate -8%

Growth Rate 0.3%

Diversity
7.0
Race

American Indian and Alaska Native 0.38%

Asian 5.56%

Black or African American 6.72%

Hispanic or Latino 16.21%

Unknown 4.05%

White 67.08%

Gender

female 70.25%

male 29.75%

Age - 44
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 44
Stress Level
6.0

Stress level is manageable

7.1 - high

Complexity Level
7.0

Complexity Level is challenging

7 - challenging

Work Life Balance
7.6

Work Life balance is good

6.4 - fair

What are the pros and cons of being a Sales Coordinator?

Pros

  • Potential for high earnings through commissions

  • Variety in day-to-day tasks and responsibilities

  • Opportunities for professional development and advancement

  • Team-oriented work culture

  • Potential for flexible scheduling and remote work options

Cons

  • Can be competitive and cutthroat with coworkers vying for sales

  • Job security can be uncertain if sales goals aren't met

  • Commission-based pay can lead to fluctuating income

  • Limited control over the products or services being sold

  • Can be emotionally taxing if deals fall through or clients are lost

Sales Coordinator career paths

Key steps to become a sales coordinator

  1. Explore sales coordinator education requirements

    Most common sales coordinator degrees

    Bachelor's

    65.6 %

    Associate

    17.2 %

    High School Diploma

    7.8 %
  2. Start to develop specific sales coordinator skills

    Skills
    ascdesc
    Percentages
    ascdesc
    Customer Service27.07%
    PowerPoint5.46%
    CRM5.20%
    Booking4.70%
    Reservations3.95%
  3. Research sales coordinator duties and responsibilities

    • Manage companies Facebook page and create new posts on a weekly basis.
    • Manage configuration changes in a sandbox environment and move data between environments using change sets.
    • Optimize operational and financial performance and efficiency by strategically overseeing and managing reports and tracking payroll for the sales staff.
    • Perform quality customer service by assisting customers with local reservations, complete rental agreements and vehicle returns.
  4. Prepare your sales coordinator resume

    When your background is strong enough, you can start writing your sales coordinator resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a sales coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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  5. Apply for sales coordinator jobs

    Now it's time to start searching for a sales coordinator job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Sales Coordinator Job

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Average sales coordinator salary

The average Sales Coordinator salary in the United States is $39,355 per year or $19 per hour. Sales coordinator salaries range between $30,000 and $50,000 per year.

Average Sales Coordinator Salary
$39,355 Yearly
$18.92 hourly

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How do sales coordinators rate their job?

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Sales Coordinator reviews

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A zippia user wrote a review on May 2020
Pros

i enjoy the interaction with people, listen the customer in order to convert him/her into your friend, detect and help customer with his/her needs.


profile
A zippia user wrote a review on Mar 2020
Pros

Marketing products from a traceable companies to consumers and providing a good service to the clients .


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A zippia user wrote a review on Oct 2019
Pros

MEETING NEW PEOPLE, AND HELPING TO SOLVE THERE PROBLEMS


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.