Brand Manager salary

Average brand manager salary

$97,789

$47.01 hourly rate

Entry-level brand manager salary
$72,000 yearly salary
Updated January 8, 2025

How much does a brand manager make?

The average brand manager salary in the United States is $97,789. Brand manager salaries typically range between $72,000 and $131,000 yearly. The average hourly rate for brand managers is $47.01 per hour.

Brand manager salary is impacted by location, education, and experience. Brand managers earn the highest average salary in Rhode Island.

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Brand manager salary by: 

Where can a Brand Manager earn more?

Compare salary by location
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135k
115k
95k
75k
55k
Columbus, OH$107,799
Atlanta, GA$85,296
Compare salary by company
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157k
137k
117k
97k
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Meta$129,438
CDW$106,953

Brand Manager

Experience Level
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Avg. Salary
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Hourly Rate
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Entry-level brand manager$72,600$34.90
Mid-level brand manager$77,500$37.28
Senior-level brand manager$176,000$84.80

Brand Manager salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Indeed, Ziprecruiter, SalaryExpert, Comparably and Payscale, the average salary for a brand manager typically falls between $78,443 and $139,518.
zippia
$97,789yearly
indeed[1]
$83,842yearly
comparably[2]
$130,186yearly
Salary.com[3]
$132,160yearly
ZipRecruiter[4]
$84,160yearly
payscale[5]
$78,443yearly
SalaryExpert[6]
$139,518yearly

Average brand manager salary by state

The average brand manager salary in Rhode Island, New Jersey, and Connecticut are the highest in the U.S. The lowest average brand manager salary states are South Dakota, Iowa, and Arkansas.

  • State View
  • County View
Average Salary:

Highest paying states for brand managers

Rank
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State
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Avg. Salary
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Hourly Rate
ascdesc
1Rhode Island$113,159$54.40
2Connecticut$107,031$51.46
3New Jersey$107,702$51.78
4New York$101,718$48.90
5Washington$99,264$47.72
6Michigan$100,471$48.30
7Pennsylvania$93,491$44.95
8Massachusetts$96,337$46.32
9Oregon$92,760$44.60
10Minnesota$93,307$44.86
11Nevada$95,710$46.01
12California$94,914$45.63
13Wisconsin$92,074$44.27
14Texas$89,655$43.10
15New Hampshire$91,940$44.20
16West Virginia$92,193$44.32
17Arizona$89,218$42.89
18Kansas$91,181$43.84
19Virginia$91,780$44.13
20North Carolina$86,900$41.78
21Ohio$86,288$41.48
22Tennessee$85,909$41.30
23Delaware$86,682$41.67
24Utah$84,703$40.72
25District of Columbia$88,991$42.78
26Illinois$85,236$40.98
27Georgia$85,299$41.01
28Maryland$89,397$42.98
29North Dakota$84,797$40.77
30Idaho$85,293$41.01
31Wyoming$84,110$40.44
32Maine$84,531$40.64
33Montana$83,650$40.22
34Missouri$84,918$40.83
35Vermont$81,973$39.41
36Colorado$78,095$37.55
37Alabama$80,357$38.63
38Alaska$82,887$39.85
39Florida$78,725$37.85
40Indiana$78,107$37.55
41Arkansas$75,027$36.07
42New Mexico$79,719$38.33
43Kentucky$77,112$37.07
44Louisiana$79,501$38.22
45South Dakota$76,810$36.93
46Mississippi$77,070$37.05
47South Carolina$77,498$37.26
48Iowa$75,907$36.49
49Hawaii$60,464$29.07
50Nebraska$74,275$35.71
51Oklahoma$72,246$34.73

Highest paying cities for brand managers

The highest-paying cities for brand managers are Parsippany-Troy Hills, NJ, Stamford, CT, and San Francisco, CA.

Rank
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City
ascdesc
Avg. Salary
ascdesc
Hourly Rate
ascdesc
1Parsippany-Troy Hills, NJ$107,799$51.83
2Stamford, CT$106,930$51.41
3San Francisco, CA$102,611$49.33
4White Plains, NY$101,994$49.04
5Seattle, WA$100,102$48.13
6Boston, MA$96,435$46.36
7Las Vegas, NV$94,938$45.64
8Philadelphia, PA$93,757$45.08
9Minneapolis, MN$93,295$44.85
10Beaverton, OR$92,862$44.65
11McLean, VA$92,353$44.40
12Austin, TX$90,693$43.60
13Phoenix, AZ$89,359$42.96
14Rockville, MD$89,271$42.92
15Washington, DC$89,001$42.79
16Raleigh, NC$87,746$42.19
17Columbus, OH$86,114$41.40
18Saint Louis, MO$86,080$41.38
19Chicago, IL$85,718$41.21
20Atlanta, GA$85,296$41.01

Brand Manager salary details

A brand manager's salary ranges from $72,000 a year at the 10th percentile to $131,000 at the 90th percentile.

Average Brand Manager Salary Graph
Average Brand Manager Salary Graph, Trends, and Summary

What is a brand manager's salary?

Percentile
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Annual Salary
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Monthly Salary
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Hourly Rate
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90th Percentile$131,000$10,917$63
75th Percentile$114,000$9,500$55
Average$97,789$8,149$47
25th Percentile$83,000$6,917$40
10th Percentile$72,000$6,000$35

Highest paying brand manager jobs

The highest paying types of brand managers are senior product marketing manager, senior manager of marketing, and product marketing manager.

Job Title
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Annual Salary
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Monthly Salary
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Hourly Rate
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Job Openings
ascdesc
Manager, Field Marketing$93,296$7,775$44.85174,371
Business Development And Marketing Manager$75,369$6,281$36.23182,239
Marketing Manager/Project Manager$78,368$6,531$37.68187,949
Marketing And Operations Manager$93,738$7,812$45.07152,231
Regional Marketing Manager$85,217$7,101$40.97115,987
Marketing Program Manager$86,807$7,234$41.73173,228

Top companies hiring brand managers now:

  1. Bayer Jobs (55)
  2. The Kraft Group Jobs (110)
  3. Colgate-Palmolive Jobs (94)
  4. Ford Motor Jobs (36)
  5. P&G Jobs (336)

Which companies pay brand managers the most?

Brand manager salaries at Meta and Apple are the highest-paying according to our most recent salary estimates. In addition, the average brand manager salary at companies like Koch Industries and Netflix are highly competitive.

Rank
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Company
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Average Salary
ascdesc
Hourly Rate
ascdesc
1Meta$129,438$62.23
2Apple$120,761$58.06
3Koch Industries$117,792$56.63
4Netflix$116,491$56.01
5Mayo Clinic$115,801$55.67
6Pacira BioSciences$115,706$55.63
7AbbVie$115,162$55.37
8ByteDance$115,039$55.31
9Bristol-Myers Squibb$113,818$54.72
10Sanofi US$112,871$54.26
11Revlon$112,363$54.02
12Unirac$112,130$53.91
13Okta$111,617$53.66
14Cisco$110,787$53.26
15Coty$110,591$53.17
16Pharmavite$109,573$52.68
17Ziff Davis$107,397$51.63
18Gillette$107,317$51.59
19Eight O'Clock Coffee$107,034$51.46
20CDW$106,953$51.42

Wage gap by gender, race and education

$99,000$98,000$97,000$96,000$95,000$94,000
MaleFemale

Brand Manager salary trends

The average brand manager salary has risen by $17,994 over the last ten years. In 2014, the average brand manager earned $79,795 annually, but today, they earn $97,789 a year. That works out to a 8% change in pay for brand managers over the last decade.

Compare brand manager salaries for cities or states with the national average over time.

Average brand manager salary over time

Compare brand manager salaries for individual cities or states with the national average.

  • National Average
  • Columbus, OH

Brand Manager salary by year

Year
ascdesc
Avg. Salary
ascdesc
Hourly Rate
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% Change
ascdesc
2025$97,800$47.01+3.7%
2024$94,100$45.25+1.9%
2023$92,400$44.41+1.5%
2022$91,000$43.73+0.8%
2021$90,200$43.38+1.9%

Recently added brand manager salaries

Company
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Job
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Location
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Date Added
ascdesc
Salary
ascdesc
Domino'sManager, Brand MediaAnn Arbor, MI12/16/2024$115,000
Mondelez International, Inc.Brand Manager Innovation Cakes and Pastries, Chips AhoyEast Hanover, NJ12/16/2024$114,500
IHOPBrand Social & Community Manager (Ihop)Pasadena, CA12/16/2024$105,000
MÉXicoContent and Brand Manager, Workplace Health and Safety EngagementToone, TN12/16/2024$106,400
RokuManager, Brand ActivationNew York, NY12/16/2024$140,000
Luxury Brand PartnersBrand Manager R+CO-Greater MinnesotaMiami, FL12/16/2024$85,000
The Branding JournalBrand ManagerIone, OR12/16/2024$87,036
Jakks Pacific Inc.Brand ManagerSanta Monica, CA12/15/2024$75,000
Zendesk GroupGroup Brand ManagerHope, ID12/15/2024$123,000
Anheuser-BuschManager, Premium BrandsCharlotte, NC12/15/2024$100,000

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