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The average brand manager salary in the United States is $97,789. Brand manager salaries typically range between $72,000 and $131,000 yearly. The average hourly rate for brand managers is $47.01 per hour.
Brand manager salary is impacted by location, education, and experience. Brand managers earn the highest average salary in Rhode Island.
Experience Level | Avg. Salary | Hourly Rate |
---|---|---|
Entry-level brand manager | $72,600 | $34.90 |
Mid-level brand manager | $77,500 | $37.28 |
Senior-level brand manager | $176,000 | $84.80 |
The average brand manager salary in Rhode Island, New Jersey, and Connecticut are the highest in the U.S. The lowest average brand manager salary states are South Dakota, Iowa, and Arkansas.
Rank | State | Avg. Salary | Hourly Rate |
---|---|---|---|
1 | Rhode Island | $113,159 | $54.40 |
2 | Connecticut | $107,031 | $51.46 |
3 | New Jersey | $107,702 | $51.78 |
4 | New York | $101,718 | $48.90 |
5 | Washington | $99,264 | $47.72 |
6 | Michigan | $100,471 | $48.30 |
7 | Pennsylvania | $93,491 | $44.95 |
8 | Massachusetts | $96,337 | $46.32 |
9 | Oregon | $92,760 | $44.60 |
10 | Minnesota | $93,307 | $44.86 |
11 | Nevada | $95,710 | $46.01 |
12 | California | $94,914 | $45.63 |
13 | Wisconsin | $92,074 | $44.27 |
14 | Texas | $89,655 | $43.10 |
15 | New Hampshire | $91,940 | $44.20 |
16 | West Virginia | $92,193 | $44.32 |
17 | Arizona | $89,218 | $42.89 |
18 | Kansas | $91,181 | $43.84 |
19 | Virginia | $91,780 | $44.13 |
20 | North Carolina | $86,900 | $41.78 |
21 | Ohio | $86,288 | $41.48 |
22 | Tennessee | $85,909 | $41.30 |
23 | Delaware | $86,682 | $41.67 |
24 | Utah | $84,703 | $40.72 |
25 | District of Columbia | $88,991 | $42.78 |
26 | Illinois | $85,236 | $40.98 |
27 | Georgia | $85,299 | $41.01 |
28 | Maryland | $89,397 | $42.98 |
29 | North Dakota | $84,797 | $40.77 |
30 | Idaho | $85,293 | $41.01 |
31 | Wyoming | $84,110 | $40.44 |
32 | Maine | $84,531 | $40.64 |
33 | Montana | $83,650 | $40.22 |
34 | Missouri | $84,918 | $40.83 |
35 | Vermont | $81,973 | $39.41 |
36 | Colorado | $78,095 | $37.55 |
37 | Alabama | $80,357 | $38.63 |
38 | Alaska | $82,887 | $39.85 |
39 | Florida | $78,725 | $37.85 |
40 | Indiana | $78,107 | $37.55 |
41 | Arkansas | $75,027 | $36.07 |
42 | New Mexico | $79,719 | $38.33 |
43 | Kentucky | $77,112 | $37.07 |
44 | Louisiana | $79,501 | $38.22 |
45 | South Dakota | $76,810 | $36.93 |
46 | Mississippi | $77,070 | $37.05 |
47 | South Carolina | $77,498 | $37.26 |
48 | Iowa | $75,907 | $36.49 |
49 | Hawaii | $60,464 | $29.07 |
50 | Nebraska | $74,275 | $35.71 |
51 | Oklahoma | $72,246 | $34.73 |
The highest-paying cities for brand managers are Parsippany-Troy Hills, NJ, Stamford, CT, and San Francisco, CA.
Rank | City | Avg. Salary | Hourly Rate |
---|---|---|---|
1 | Parsippany-Troy Hills, NJ | $107,799 | $51.83 |
2 | Stamford, CT | $106,930 | $51.41 |
3 | San Francisco, CA | $102,611 | $49.33 |
4 | White Plains, NY | $101,994 | $49.04 |
5 | Seattle, WA | $100,102 | $48.13 |
6 | Boston, MA | $96,435 | $46.36 |
7 | Las Vegas, NV | $94,938 | $45.64 |
8 | Philadelphia, PA | $93,757 | $45.08 |
9 | Minneapolis, MN | $93,295 | $44.85 |
10 | Beaverton, OR | $92,862 | $44.65 |
11 | McLean, VA | $92,353 | $44.40 |
12 | Austin, TX | $90,693 | $43.60 |
13 | Phoenix, AZ | $89,359 | $42.96 |
14 | Rockville, MD | $89,271 | $42.92 |
15 | Washington, DC | $89,001 | $42.79 |
16 | Raleigh, NC | $87,746 | $42.19 |
17 | Columbus, OH | $86,114 | $41.40 |
18 | Saint Louis, MO | $86,080 | $41.38 |
19 | Chicago, IL | $85,718 | $41.21 |
20 | Atlanta, GA | $85,296 | $41.01 |
A brand manager's salary ranges from $72,000 a year at the 10th percentile to $131,000 at the 90th percentile.
Percentile | Annual Salary | Monthly Salary | Hourly Rate |
---|---|---|---|
90th Percentile | $131,000 | $10,917 | $63 |
75th Percentile | $114,000 | $9,500 | $55 |
Average | $97,789 | $8,149 | $47 |
25th Percentile | $83,000 | $6,917 | $40 |
10th Percentile | $72,000 | $6,000 | $35 |
The highest paying types of brand managers are senior product marketing manager, senior manager of marketing, and product marketing manager.
Job Title | Annual Salary | Monthly Salary | Hourly Rate | Job Openings |
---|---|---|---|---|
Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
Regional Marketing Manager | $85,217 | $7,101 | $40.97 | 115,987 |
Marketing Program Manager | $86,807 | $7,234 | $41.73 | 173,228 |
Top companies hiring brand managers now:
Brand manager salaries at Meta and Apple are the highest-paying according to our most recent salary estimates. In addition, the average brand manager salary at companies like Koch Industries and Netflix are highly competitive.
Rank | Company | Average Salary | Hourly Rate |
---|---|---|---|
1 | Meta | $129,438 | $62.23 |
2 | Apple | $120,761 | $58.06 |
3 | Koch Industries | $117,792 | $56.63 |
4 | Netflix | $116,491 | $56.01 |
5 | Mayo Clinic | $115,801 | $55.67 |
6 | Pacira BioSciences | $115,706 | $55.63 |
7 | AbbVie | $115,162 | $55.37 |
8 | ByteDance | $115,039 | $55.31 |
9 | Bristol-Myers Squibb | $113,818 | $54.72 |
10 | Sanofi US | $112,871 | $54.26 |
11 | Revlon | $112,363 | $54.02 |
12 | Unirac | $112,130 | $53.91 |
13 | Okta | $111,617 | $53.66 |
14 | Cisco | $110,787 | $53.26 |
15 | Coty | $110,591 | $53.17 |
16 | Pharmavite | $109,573 | $52.68 |
17 | Ziff Davis | $107,397 | $51.63 |
18 | Gillette | $107,317 | $51.59 |
19 | Eight O'Clock Coffee | $107,034 | $51.46 |
20 | CDW | $106,953 | $51.42 |
The average brand manager salary has risen by $17,994 over the last ten years. In 2014, the average brand manager earned $79,795 annually, but today, they earn $97,789 a year. That works out to a 8% change in pay for brand managers over the last decade.
Compare brand manager salaries for cities or states with the national average over time.
Compare brand manager salaries for individual cities or states with the national average.
Year | Avg. Salary | Hourly Rate | % Change |
---|---|---|---|
2025 | $97,800 | $47.01 | +3.7% |
2024 | $94,100 | $45.25 | +1.9% |
2023 | $92,400 | $44.41 | +1.5% |
2022 | $91,000 | $43.73 | +0.8% |
2021 | $90,200 | $43.38 | +1.9% |
Company | Job | Location | Date Added | Salary |
---|---|---|---|---|
Domino's | Manager, Brand Media | Ann Arbor, MI | 12/16/2024 | $115,000 |
Mondelez International, Inc. | Brand Manager Innovation Cakes and Pastries, Chips Ahoy | East Hanover, NJ | 12/16/2024 | $114,500 |
IHOP | Brand Social & Community Manager (Ihop) | Pasadena, CA | 12/16/2024 | $105,000 |
MÉXico | Content and Brand Manager, Workplace Health and Safety Engagement | Toone, TN | 12/16/2024 | $106,400 |
Roku | Manager, Brand Activation | New York, NY | 12/16/2024 | $140,000 |
Luxury Brand Partners | Brand Manager R+CO-Greater Minnesota | Miami, FL | 12/16/2024 | $85,000 |
The Branding Journal | Brand Manager | Ione, OR | 12/16/2024 | $87,036 |
Jakks Pacific Inc. | Brand Manager | Santa Monica, CA | 12/15/2024 | $75,000 |
Zendesk Group | Group Brand Manager | Hope, ID | 12/15/2024 | $123,000 |
Anheuser-Busch | Manager, Premium Brands | Charlotte, NC | 12/15/2024 | $100,000 |
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