What does a Regional Manager do?

A Regional Manager is responsible for a company's overall business operations within a particular area or region. Most of the duties will revolve around setting sales targets, creating strategies to boost financial gains, and maintaining an efficient workforce by having the right staff. Furthermore, Regional Managers must oversee the progress of sales and profits, evaluate the performance of employees, ensuring they are up to the targets and standards of the company's policies and regulations, conducting assessments, and reporting to the higher administration.
Regional manager responsibilities
Here are examples of responsibilities from real regional manager resumes:
- Manage operational and house account sales functions of 14 HVAC distribution locations.
- Manage Facebook advertising using multivariate testing to maximize reach and response.
- Coordinate with team of colleagues in development of enterprise wide manage Medicaid contracting strategy.
- Manage the wholesaling of variable annuities within the independent broker/dealer channel in the Central/Northern Florida territory.
- Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
- Serve as managed market liaison to assign accounts with responsibilities of executing on medical objectives specific to organize healthcare market.
- Delagate underwriter for all conventional and FHA loan files.
- Help to write standard operating procedures, training instructions, and ISO internal audit requirements.
- Oversee the rental, service, repair and sales of generators, HVAC and electrical distribution equipment.
- Steer design and coordinate deployment of customize CRM tool to access, measure and expedite field team activity.
- Lead managers in store operations, payroll budgets and sales with focuse attention to KPI's for store and associates.
- Work cross-functionally with corporate finance, merchandising, CRM, and creative teams to develop ad campaigns and analyze results.
- Receive OSHA certification / qualification.
- Direct product simplification and standardization to eliminate unprofitable items from sales line.
- Facilitate continuous improvement and development of store operations and processes through simplification and optimization.
Regional manager skills and personality traits
We calculated that 14% of Regional Managers are proficient in Customer Service, Patients, and Customer Satisfaction. They’re also known for soft skills such as Customer-service skills, Analytical skills, and Leadership skills.
We break down the percentage of Regional Managers that have these skills listed on their resume here:
- Customer Service, 14%
Supervised daily operations in accordance with company policies and procedures to effectively increase productivity of sales, customer service and collections.
- Patients, 9%
Provided consulting services to nursing homes and long-term care facilities on medical/behavioral assessments and treatments of senior and disabled patients.
- Customer Satisfaction, 7%
Selected to turnaround failing regional operations and introduce effective sales, recruiting and training strategies to increase revenue and customer satisfaction.
- Financial Performance, 5%
Managed 7 regional branch locations in the Wichita/Topeka/Kansas City area, ensuring financial performance and expenses remained within budget.
- Oversight, 4%
Reviewed oversight of branch operations related to profitability, cost reduction opportunities, staffing, delivery capacity, and equipment maintenance.
- Project Management, 4%
Project Management lead specific to reimbursement and patient services initiatives including the product replacement program as well as patient enrollment processes.
Common skills that a regional manager uses to do their job include "customer service," "patients," and "customer satisfaction." You can find details on the most important regional manager responsibilities below.
Customer-service skills. One of the key soft skills for a regional manager to have is customer-service skills. You can see how this relates to what regional managers do because "when helping to make a sale, sales managers must listen and respond to the customer’s needs." Additionally, a regional manager resume shows how regional managers use customer-service skills: "established customer relationships with purchasing agents and department supervisors to identify and expand on current and future product lines. "
Analytical skills. Another essential skill to perform regional manager duties is analytical skills. Regional managers responsibilities require that "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Regional managers also use analytical skills in their role according to a real resume snippet: "produced trend analysis and performance metric modeling across product lines. "
Leadership skills. This is an important skill for regional managers to perform their duties. For an example of how regional manager responsibilities depend on this skill, consider that "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a regional manager: "provided hands-on leadership and formal / non-formal training in selling product lines and managing retail account relationships. ".
Communication skills. regional manager responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." This resume example shows what regional managers do with communication skills on a typical day: "maintained excellent customer relations through consistent client communication and problem solving in daily customer service. "
The three companies that hire the most regional managers are:
- MMeta54 regional managers jobs
- CChewy25 regional managers jobs
- AAspen Dental23 regional managers jobs
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Regional manager vs. Product manager/sales
A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience. They also conduct data and statistical analysis to identify business opportunities that would generate more revenue resources and increase the company's profitability.
These skill sets are where the common ground ends though. The responsibilities of a regional manager are more likely to require skills like "patients," "financial performance," "oversight," and "regional sales." On the other hand, a job as a product manager/sales requires skills like "product sales," "product management," "cycle management," and "product development." As you can see, what employees do in each career varies considerably.
Product managers/sales really shine in the education industry with an average salary of $108,541. Comparatively, regional managers tend to make the most money in the technology industry with an average salary of $118,087.On average, product managers/sales reach similar levels of education than regional managers. Product managers/sales are 1.8% less likely to earn a Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.Regional manager vs. Sales and operations manager
A sales operations manager is an individual who supports a company's sales and marketing teams by optimizing a tool often collectively known as Customer Relationship Management (CRM). Sales operations managers must serve as a liaison between the teams and the upper management while training staff members on new technology and software. They create reports that are used by salespeople and sales managers to help them in sales decision making. They also determine customer outreach methods with the marketing team.
Each career also uses different skills, according to real regional manager resumes. While regional manager responsibilities can utilize skills like "patients," "financial performance," "oversight," and "regional sales," sales and operations managers use skills like "sales operations," "salesforce," "crm," and "sales process."
Sales and operations managers earn a higher average salary than regional managers. But sales and operations managers earn the highest pay in the technology industry, with an average salary of $115,157. Additionally, regional managers earn the highest salaries in the technology with average pay of $118,087 annually.In general, sales and operations managers achieve similar levels of education than regional managers. They're 1.7% less likely to obtain a Master's Degree while being 0.1% less likely to earn a Doctoral Degree.Regional manager vs. District sales manager
A district sales manager is responsible for supervising the sales team and monitoring the sales performance of the assigned district. District sales managers must have extensive knowledge about the current market trends, adjust strategies and practices as needed to improve sales operations and increase revenues. A district sales manager should also have excellent communication, leadership, and decision-making skills to provide effective techniques in attracting customers to avail of the company's offers and services, while also considering the staff's welfare.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from regional manager resumes include skills like "financial performance," "oversight," "project management," and "regional sales," whereas a district sales manager is more likely to list skills in "home health," "rehabilitation," "territory sales," and "sales performance. "
District sales managers earn the highest salary when working in the pharmaceutical industry, where they receive an average salary of $100,497. Comparatively, regional managers have the highest earning potential in the technology industry, with an average salary of $118,087.district sales managers typically earn similar educational levels compared to regional managers. Specifically, they're 3.2% less likely to graduate with a Master's Degree, and 0.5% less likely to earn a Doctoral Degree.Regional manager vs. Commercial sales manager
Commercial sales managers have various duties and responsibilities. These include managing marketing campaigns via phone, direct mail, and the internet, supervising the sales executive teams to develop and maintaining good relations with healthcare professionals, and managing client relationships and identifying opportunities for new business. Additional duties include evaluating supply chain and logistics infrastructure, negotiating contract terms, and bidding on new projects. Commercial sales managers are also responsible for overseeing the company's business growth, identifying areas that can be developed, and generating quotes for prospective customers.
Even though a few skill sets overlap between regional managers and commercial sales managers, there are some differences that are important to note. For one, a regional manager might have more use for skills like "patients," "financial performance," "oversight," and "regional sales." Meanwhile, some responsibilities of commercial sales managers require skills like "sales targets," "crm," "work ethic," and "hvac. "
In general, commercial sales managers earn the most working in the manufacturing industry, with an average salary of $90,326. The highest-paying industry for a regional manager is the technology industry.The average resume of commercial sales managers showed that they earn similar levels of education compared to regional managers. So much so that theyacirc;euro;trade;re 4.4% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.6%.Types of regional manager
Updated January 8, 2025