How To Become A Publicity Agent: What It Is and Career Path

What is a publicity agent and how to become one

Updated January 8, 2025

2 min read

There is more than meets the eye when it comes to being a publicity agent. For example, did you know that they make an average of $21.73 an hour? That's $45,190 a year! Between 2018 and 2028, the career is expected to grow 8% and produce 22,300 job opportunities across the U.S.

ScorePublicity AgentUS Average

Salary

3.5

Avg. Salary $45,190

Avg. Salary $59,228

Stability Level

7.3

Growth Rate 8%

Growth Rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.28%

Black or African American 9.99%

Hispanic or Latino 11.88%

Unknown 5.08%

White 67.17%

Gender

female 58.99%

male 41.01%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress Level

7.3

Stress level is high

7.1 - high

Complexity Level

8.8

Complexity Level is advanced

7 - challenging

Work Life Balance

3.8

Work Life balance is poor

6.4 - fair

Key steps to become a publicity agent

Explore publicity agent education requirements

Most common publicity agent degrees

Bachelor's

63.1 %

High School Diploma

11.5 %

Associate

10.8 %

Start to develop specific publicity agent skills

Skills	Percentages
Press Releases	36.85%
Forum	16.01%
Facebook	11.45%
License Plates	10.53%
Magazines	8.86%

Complete relevant publicity agent training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New publicity agents learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a publicity agent based on U.S. Bureau of Labor Statistics data and data from real publicity agent resumes.

Research publicity agent duties and responsibilities

Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.
Designate social media handler for content and web posts on Facebook to promote study abroad program.
Design event flyers, posters, cover photos, event page and club profile pictures on Facebook site.
Manage for multiple medical clients performing tasks such as medical billing, submitting insurance and verifying insurance including Medicare and Medicaid.

Prepare your publicity agent resume

When your background is strong enough, you can start writing your publicity agent resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a publicity agent resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Publicity Agent Resume templates

Build a professional Publicity Agent resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Publicity Agent resume.

Apply for publicity agent jobs

Now it's time to start searching for a publicity agent job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do publicity agents rate their job?