Publicist Education Requirements

Updated January 8, 2025
4 min read

There are several educational requirements to become a publicist. Publicists usually study communication, public relations, or english. 83% of publicists hold a bachelor's degree, and 7% hold an master's degree. We analyzed 2,922 real publicist resumes to see exactly what publicist education sections show.

The most common colleges for publicists are the New York University and the New York University.

There are also many online publicist courses to help get the education required to be a publicist.

There are certain publicist certifications that you should consider. These publicist certifications include Accreditation in Public Relations (PR) and Certified Resume Specialist:Public Relations and Marketing Communications (CRS+PR).

What education do you need to become a publicist?

What degree do you need to be a publicist?

The most common degree for publicists is bachelor's degree, with 83% of publicists earning that degree. The second and third most common degree levels are master's degree degree at 7% and master's degree degree at 6%.
  • Bachelor's, 83%
  • Master's, 7%
  • Associate, 6%
  • High School Diploma, 2%
  • Other Degrees, 2%

What should I major in to become a publicist?

You should major in communication to become a publicist. 23% of publicists major in communication. Other common majors for a publicist include public relations and english.

Most common colleges for publicists

Publicists often get their degrees at New York University, University of California - Davis, and University of California, Santa Barbara. Here are the most common colleges for publicists in the US based on their resumes.
Publicist Common College
ascdesc
Percentages
ascdesc
New York University15.41%
University of California - Davis8.14%
University of California, Santa Barbara6.98%
Florida State University5.23%
Michigan State University4.94%

Best majors for publicists

Rank
ascdesc
Major
ascdesc
Percentages
ascdesc
1Communication22.7%
2Public Relations11.3%
3English11.2%
4Journalism10.7%
5Business6.4%

Best colleges for publicists

The best colleges for publicists are Stanford University, Northwestern University, and University of Southern California.

A publicist with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for publicists. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become publicists.

1. Stanford University

Stanford, CA • Private

In-State Tuition

$51,354

Enrollment

7,083

Website

www.stanford.edu/

Address

450 Serra Mall, Stanford, CA 94305-2061

Median Earnings 6 years after Graduation: $92,800 per year

Net Price: $12,265 per year

Admissions
Acceptance Rate - 4.36%
SAT Average - 1497
ACT Average - 34
Most Popular Majors
Business
Music
Political Science
English
Communication

2. Northwestern University

Evanston, IL • Private

In-State Tuition

$54,568

Enrollment

8,451

Website

www.northwestern.edu

Address

633 Clark St, Evanston, IL 60208

Median Earnings 6 years after Graduation: $71,900 per year

Net Price: $24,840 per year

Admissions
Acceptance Rate - 8.47%
SAT Average - 1508
ACT Average - 34
Most Popular Majors
Business
Journalism
Communication
Psychology
Political Science

3. Pennsylvania State University

University Park, PA • Private

In-State Tuition

$18,454

Enrollment

40,108

Website

www.psu.edu/

Address

201 Old Main Building, University Park, PA 16802-1589

Median Earnings 6 years after Graduation: $43,600 per year

Net Price: $30,996 per year

Admissions
Acceptance Rate - 56.49%
SAT Average - 1269
ACT Average - 28
Most Popular Majors
Psychology
Public Relations
Journalism
Marketing
Political Science

4. University of Houston

Houston, TX • Private

In-State Tuition

$8,913

Enrollment

37,291

Website

www.uh.edu/

Address

4800 Calhoun Rd., Houston, TX 77204-2018

Median Earnings 6 years after Graduation: $47,100 per year

Net Price: $16,161 per year

Admissions
Acceptance Rate - 62.34%
SAT Average - 1220
ACT Average - 25
Most Popular Majors
Psychology
Business
Marketing
Political Science
Public Relations

5. University of Southern California

Los Angeles, CA • Private

In-State Tuition

$56,225

Enrollment

19,548

Website

www.usc.edu/

Address

University Park, Los Angeles, CA 90089-0012

Median Earnings 6 years after Graduation: $61,400 per year

Net Price: $30,453 per year

Admissions
Acceptance Rate - 12.96%
SAT Average - 1445
ACT Average - 32
Most Popular Majors
Business
Communication
Photography
Public Relations
Psychology

20 best online courses for publicists

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Top 10 most affordable universities for publicists

The most affordable schools for publicists are Baruch College of the City University of New York, suny farmingdale, and university of florida.

If the best universities for publicists are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for publicists.

1. Baruch College of the City University of New York

New York, NY • Private

In-State Tuition

$7,262

Cost of Attendance

14,046

Website

www.baruch.cuny.edu

Address

One Bernard Baruch Way, New York, NY 10010

Median Earnings 6 years after Graduation: $47,500 per year

Net Price: $2,981 per year

Admissions
Acceptance Rate - 39.29%
SAT Average - 1305
Most Popular Majors
Business
Psychology
Political Science
Marketing
Liberal Arts

2. SUNY Farmingdale

Farmingdale, NY • Private

In-State Tuition

$8,306

Cost of Attendance

16,091

Website

www.farmingdale.edu/

Address

2350 Broadhollow Road, Farmingdale, NY 11735-1021

Median Earnings 6 years after Graduation: $44,800 per year

Net Price: $9,268 per year

Admissions
Acceptance Rate - 46.07%
SAT Average - 1091
ACT Average - 22
Most Popular Majors
Business
Liberal Arts
Graphic Design
Psychology

3. University of Florida

Gainesville, FL • Private

In-State Tuition

$6,381

Cost of Attendance

21,034

Website

www.ufl.edu/

Address

300 SW 13th Street, Gainesville, FL 32611

Median Earnings 6 years after Graduation: $47,700 per year

Net Price: $8,057 per year

Admissions
Acceptance Rate - 38.75%
SAT Average - 1362
ACT Average - 30
Most Popular Majors
Business
Psychology
Public Relations
Political Science
Marketing

4. California State University - Bakersfield

Bakersfield, CA • Private

In-State Tuition

$7,309

Cost of Attendance

16,714

Website

www.csub.edu

Address

9001 Stockdale Hwy, Bakersfield, CA 93311-1022

Median Earnings 6 years after Graduation: $39,100 per year

Net Price: $5,687 per year

Admissions
Acceptance Rate - 23.02%
Most Popular Majors
Liberal Arts
Business
Psychology
Sociology
Communication

5. California State University - Dominguez Hills

Carson, CA • Private

In-State Tuition

$6,942

Cost of Attendance

14,469

Website

https://www.csudh.edu

Address

1000 E Victoria St, Carson, CA 90747

Median Earnings 6 years after Graduation: $38,300 per year

Net Price: $3,891 per year

Admissions
Acceptance Rate - 63.94%
Most Popular Majors
Business
Psychology
Liberal Arts
Communication
English

Top 10 hardest universities to get into for publicists

The hardest universities for publicists to get into are Stanford University, Northwestern University, and University of Southern California.

Some great schools for publicists are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for publicists based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Stanford University

Stanford, CA • Private

Admissions Rate

4%

SAT Average

1,497

Website

www.stanford.edu/

Address

450 Serra Mall, Stanford, CA 94305-2061

Median Earnings 6 years after Graduation: $92,800 per year

Net Price: $12,265 per year

Admissions
Acceptance Rate - 4.36%
SAT Average - 1497
ACT Average - 34
Most Popular Majors
Business
Music
Political Science
English
Communication

2. Northwestern University

Evanston, IL • Private

Admissions Rate

8%

SAT Average

1,508

Website

www.northwestern.edu

Address

633 Clark St, Evanston, IL 60208

Median Earnings 6 years after Graduation: $71,900 per year

Net Price: $24,840 per year

Admissions
Acceptance Rate - 8.47%
SAT Average - 1508
ACT Average - 34
Most Popular Majors
Business
Journalism
Communication
Psychology
Political Science

3. University of Southern California

Los Angeles, CA • Private

Admissions Rate

13%

SAT Average

1,445

Website

www.usc.edu/

Address

University Park, Los Angeles, CA 90089-0012

Median Earnings 6 years after Graduation: $61,400 per year

Net Price: $30,453 per year

Admissions
Acceptance Rate - 12.96%
SAT Average - 1445
ACT Average - 32
Most Popular Majors
Business
Communication
Photography
Public Relations
Psychology

4. Boston University

Boston, MA • Private

Admissions Rate

22%

SAT Average

1,420

Website

www.bu.edu

Address

One Silber Way, 8th Floor, Boston, MA 02215

Median Earnings 6 years after Graduation: $52,800 per year

Net Price: $30,729 per year

Admissions
Acceptance Rate - 22.09%
SAT Average - 1420
ACT Average - 32
Most Popular Majors
Business
Communication
Psychology
Journalism
Political Science

5. Villanova University

Villanova, PA • Private

Admissions Rate

29%

SAT Average

1,407

Website

www.villanova.edu

Address

800 Lancaster Avenue, Villanova, PA 19085-1699

Median Earnings 6 years after Graduation: $64,700 per year

Net Price: $40,134 per year

Admissions
Acceptance Rate - 29.22%
SAT Average - 1407
ACT Average - 32
Most Popular Majors
Business
Communication
Marketing
Political Science
Liberal Arts

Top 10 easy-to-apply-to universities for publicists

The easiest schools for publicists to get into are Barry University, oklahoma wesleyan university, and holy names university.

Some schools are much easier to get into. If you want to start your career as a publicist without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for publicists.

1. Barry University

Miami, FL • Private

Admissions Rate

91%

SAT Average

1,006

Website

www.barry.edu

Address

11300 NE 2nd Ave, Miami Shores, FL 33161-6695

Median Earnings 6 years after Graduation: $43,700 per year

Net Price: $17,937 per year

Admissions
Acceptance Rate - 91.25%
SAT Average - 1006
ACT Average - 20
Most Popular Majors
Business
Liberal Arts
Psychology
Public Relations
Photography

2. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions Rate

68%

SAT Average

964

Website

www.okwu.edu

Address

2201 Silver Lake Rd, Bartlesville, OK 74006-6299

Median Earnings 6 years after Graduation: $50,500 per year

Net Price: $26,279 per year

Admissions
Acceptance Rate - 67.73%
SAT Average - 964
ACT Average - 19
Most Popular Majors
Liberal Arts
Psychology
Marketing
Business
Entertainment Business

3. Holy Names University

Oakland, CA • Private

Admissions Rate

70%

SAT Average

849

Website

www.hnu.edu

Address

3500 Mountain Blvd, Oakland, CA 94619-1699

Median Earnings 6 years after Graduation: $49,000 per year

Net Price: $23,175 per year

Admissions
Acceptance Rate - 70.04%
SAT Average - 849
ACT Average - 20
Most Popular Majors
Business
Psychology
Liberal Arts
Communication
Marketing

4. Notre Dame College

Cleveland, OH • Private

Admissions Rate

90%

SAT Average

994

Website

www.notredamecollege.edu

Address

4545 College Rd, Cleveland, OH 44121-4293

Median Earnings 6 years after Graduation: $37,000 per year

Net Price: $21,651 per year

Admissions
Acceptance Rate - 89.65%
SAT Average - 994
ACT Average - 19
Most Popular Majors
Business
Psychology
Communication
Marketing
Graphic Design

5. Saint Joseph's College of Maine

Standish, ME • Private

Admissions Rate

84%

SAT Average

1,069

Website

www.sjcme.edu

Address

278 White's Bridge Road, Standish, ME 04084-5263

Median Earnings 6 years after Graduation: $42,500 per year

Net Price: $26,405 per year

Admissions
Acceptance Rate - 83.62%
SAT Average - 1069
ACT Average - 21
Most Popular Majors
Liberal Arts
Business
Marketing
Psychology
Communication

Average publicist salary by education level

According to our data, publicists with a Master's degree earn the highest average salary, at $56,480 annually. Publicists with a Bachelor's degree earn an average annual salary of $51,382.
Publicist education level
ascdesc
Publicist salary
ascdesc
Master's Degree$56,480
Bachelor's Degree$51,382

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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