Product Manager
Product Marketing Manager Job In Ridgefield, NJ
Our client is seeking a Product Manager to join their team! This is a hybrid position, located in Basking Ridge, New Jersey.
Identify and implement strategies to drive growth, increase revenue, reduce cost and improve the digital experience for customers
Drive the product vision and support the build of product roadmaps
Partner with internal and external stakeholders teams to maximize channel performance
Build and manage repeatable ecommerce ordering experiences
Drive product design and provide expertise through user story development and product launch deliverables
User Story grooming through cross-functional collaboration through product lifecycle
Encourage cross business unit collaboration & build strong partnership both internally and externally with product development, network, sales, marketing and advertising teams to ensure consistent focus on improving the product P&L and meeting established goals
Identify market and competitive requirements that will guide strategic product development and product positioning
Support the strategy, roadmap and requirements for new features that meet business objectives
Desired Skills/Experience:
Experience creating digital journeys for ecommerce transactions in agile environment
Prior experience with digital operations, ecommerce, website design as a product owner/product manager
Experience working with teams to determine needed features, business requirements, timing and prioritization of resources for Initiatives
Knowledge of defining the user journeys by partnering with various cross-functional teams that will help implement, test, and operate
Benefits:
Medical, Dental, & Vision Insurance Plans
401K offered
$63.00 - $90.00 (est. hourly rate)
Product Marketing Manager
Product Marketing Manager Job In Danbury, CT
We are looking for a creative and strategic Product Marketing Manager to lead the go-to-market strategy for our new product introductions, manage product positioning and branding, and collaborate with cross-functional teams. A key part of this role is creatively positioning our products at tradeshows and events, ensuring they stand out in the market and resonate with potential customers. You will also work closely with our internal marketing team to ensure seamless coordination across campaigns, messaging, and product narratives. The ideal candidate will craft innovative, customer-focused strategies that highlight the value of our products at events, from concept to execution, and will be a key player in executing the broader marketing plan.
KEY RESPONSIBILITIES:
New Product Introductions (NPI):
Lead the go-to-market strategy for new product launches, ensuring the product meets customer needs and delivers clear customer value.
Develop product positioning, messaging, and branding that emphasizes the benefits and solutions provided to customers, rather than just product features.
Collaborate with Product Line Management to understand customer pain points and craft product narratives that resonate with the target audience.
Branding & Positioning:
Focus on positioning the product as a solution to customer problems, ensuring the messaging reflects the value customers will gain from using the product.
Develop compelling, customer-centric messaging for all marketing materials, including sales presentations, website content, and product collateral.
Ensure consistency in messaging and branding across all channels, always emphasizing the customer outcomes and value the product brings.
Collaboration with Cross-Functional Teams:
Work with Product Line Management to deeply understand the customer segments and their specific needs, ensuring that the product and its features are aligned with what matters most to customers.
Collaborate with Sales and Marketing teams to create customer-focused sales enablement tools, such as case studies, customer testimonials, product datasheets, and training materials.
Align product launches with broader company marketing initiatives, ensuring that messaging is consistent and customer-centric across departments.
Event and Tradeshow Product Positioning and Management:
Take the lead in developing and executing strategic, creative plans for positioning products at tradeshows, conferences, and industry events.
Collaborate with event teams marketing leader to ensure product demos, displays, and presentations are visually compelling and communicate the customer value in a way that captures attention and engages prospects.
Work closely with product teams to highlight product features and benefits that resonate with event audiences, ensuring that the messaging is not only informative but also memorable and impactful.
Drive product storytelling at events, transforming complex product information into easy-to-understand, customer-centric narratives that connect with the audience.
Develop engaging content and materials for use at events (e.g., digital collateral, post cards with trackable QR code, videos, interactive demos) that clearly communicate how the product solves customer challenges.
Take the lead in planning and executing Client VIPs and demonstrations at our HQ or virtually.
Campaign Management:
Lead the direction and execution of product-focused campaigns, focusing on how the product solves real customer challenges and delivers value.
Work with the marketing team to measure and analyze campaign performance, including how effectively the messaging resonates with customers, and adjust tactics as needed.
Use customer feedback and data to continuously optimize product campaigns and improve customer engagement.
QUALIFICATIONS:
Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in product marketing, with a focus on customer-focused product introductions, branding, and go-to-market strategies.
Strong understanding of customer value, product positioning, and how to translate customer pain points into product solutions.
Proven experience collaborating with internal marketing teams to develop cohesive, customer-focused campaigns and messaging.
Proven experience working cross-functionally with product management, sales teams, and external stakeholders to align product messaging with customer needs.
Experience managing product marketing campaigns, including customer-centric positioning at tradeshows and events.
Excellent written and verbal communication skills, with the ability to craft compelling narratives that speak directly to customer needs and benefits.
Ability to analyze customer data and market trends to inform decision-making and optimize campaigns.
Strong project management skills and the ability to manage multiple initiatives simultaneously.
Creativity, strategic thinking, and a passion for bringing customer-driven products to market.
Desired Skills:
Experience with CRM, marketing automation and creative marketing tools, specifically HubSpot, Salesforce, Canva, etc.
Familiarity with digital marketing, social media strategies, and content marketing.
Ability to travel for tradeshows, conferences, and events.
Why Join Us? As a Product Marketing Manager, you'll have the opportunity to shape how our products are perceived in the market by focusing on customer value, not just product features. You'll collaborate with a talented team to ensure our products solve real customer challenges and make a meaningful impact. If you're passionate about customer-centric marketing and excited to drive product success in a fast-paced environment, we want to hear from you!
Marketing Manager
Product Marketing Manager Job In Hackensack, NJ
Vitex is a growing technology company specializing in fiber optic transceivers, fiber cables, and video-over-fiber solutions. We are a small, tight-knit company committed to providing optimal, long-lasting technical solutions for customers. We serve industries such as telecom, datacom, broadcasting, medical, and high-performance computing. Learn more at ******************
Role and Responsibilities
The Marketing Manager will oversee all marketing activities at Vitex. This role involves close collaboration with sales, operations, and management to develop and execute marketing strategies that enhance Vitex's brand recognition and drive lead generation.
Key responsibilities:
Taking ownership of marketing initiatives to drive lead generation.
Developing and managing marketing strategies for existing and new products.
Analyzing website analytics and promotional effectiveness to optimize lead generation.
Creating quarterly inbound and outbound marketing plans based on sales indicators and market trends.
Crafting customer-specific communication programs.
Executing public relations initiatives to enhance brand visibility.
Managing industry trade shows and conference participation.
Developing marketing and sales promotional materials.
Contributing to and managing the production of technical articles, application notes, and case studies.
Overseeing external marketing resources, including agencies and freelance writers/designers.
Qualifications:
At least 5 years of experience in fiber optics or related technical B2B product marketing.
Proven success in B2B lead generation strategies.
Bachelor's degree in marketing, business, or a related field.
Expertise in digital marketing, including website content, SEO, PPC, buyer's journey, email campaigns, CRM, social media, and content development (e.g., blogs, case studies, website copy).
Experience managing teams, processes, and external freelancers.
Self-motivated and proactive with the ability to work independently.
Proficient in market planning, research, and presentations.
Excellent written, verbal, and presentation skills for diverse audiences.
Knowledge of fiber optics is a big plus.
Compensation & Benefits
A competitive salary, commensurate with experience and qualifications.
Medical and dental insurance.
Paid vacation, flex days, and holidays.
Profit-sharing program.
Equal Opportunity Employer
Vitex is an equal opportunity employer committed to diversity and inclusivity. We consider all qualified applicants regardless of race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability, or age. We believe that diversity strengthens our team, enhances decision-making, and drives innovation.
How to Apply
Send your resume and cover letter detailing why you are a good fit for this role. Please include “Vitex MM” in the subject line and email your application to ****************.
Marketing Manager
Product Marketing Manager Job In Tappan, NY
Caribbean Food Delights (CFD), a privately owned & operated company, is the leading manufacturer of Jamaican Style Patties: beef, chicken and vegetable. Our state-of-the-art facility is SQF certified. We are seeking a motivated, results-driven, Marketing Manager, to join our team. Job responsibilities include but are not limited to the following:
• Develop and implement strategic marketing and promotional plans and forecasts to achieve corporate business goals and objectives for products and services.
• Lead and supervise the workflow of other team members in the department.
• Participate in the research and development of new products.
• Work closely with the R&D department on the modification of existing products and termination of ineffective products.
• Gather and analyze customer feedback.
• Plan and conduct market research as well as focus groups to gather feedback on new product concepts and existing products.
• Establish and maintain a unique product voice throughout all product lines and promotional materials.
• Outline and manage the marketing department's annual budget; monitor and track costs to deliver on budget.
• Plan and oversee advertising and promotional activities, including print, electronic and digital media.
• Perform media buys required to promote companies' products and agenda.
• Define and manage digital marketing for all brands, ie., social media, e-mail/sms, website.
• Work with Senior Sales Manager to drive the sales function by cultivating relationships and executing the company's sales strategies.
• Monitor the competition including marketing activities on a regular basis.
• Establish and maintain relationships with select industry influencers.
• Supervise, review and approve all corporate sponsorships and donation requests.
• Represent the company at trade shows, trade association meetings, etc., to promote products.
• Interact with other departments and key personnel to ensure that all marketing goals and objectives are realized.
• Perform other job-related duties for Caribbean Food Delights and/or any of the related companies, as assigned and as unilaterally determined by Caribbean Food Delights.
QUALIFICATIONS/EXPERIENCE:
• Bachelor's degree in marketing
• Minimum five (5) to seven (7) years related work experience
• Knowledge of Digital and New Media including Email marketing
• Deep understanding of social media platforms including but not limited to Facebook, Instagram, Tik Tox and X
• Experience working with creative design software Photoshop or creative design platform, Canva is required
• Highly proficient in Office 365: Microsoft Word, Excel and PowerPoint
• Strong management, organizational and interpersonal skills
• Ability to manage multiple projects/priorities, simultaneously.
PHYSICAL REQUIREMENTS OF POSITION WITH OR WITHOUT REASONABLE ACCOMMODATION:
Frequent walking, bending, reaching, stooping, climbing, lifting and carrying up to 30 pounds; frequent driving; frequent verbal communication; prolonged standing at times. Ability to travel up to 40% of the time. Ability to operate standard office equipment - computer (navigating internet/keyboarding), facsimile machine, photocopier, calculator, multi-line telephone system, etc.
Pay range $90k - $120k + benefits. EOE; all qualified applicants will receive consideration for employment without regard to their “disability” or “protected veteran status.” Please fax resumes to: ************ or e-mail to: ********************. No relocation offer, no phone call. Must be eligible to work in the USA.
Marketing Manager
Product Marketing Manager Job In Harrison, NY
Our client is looking for a passionate Marketing leader to join our team. This is an in-person, hybrid position located in Purchase NY.
The Marketing Manager is a versatile marketing professional with a proven ability to develop and execute comprehensive marketing strategies. They oversee social media presence and campaigns, including video production and streaming, while also driving demand generation through social, website, and email marketing. With expertise in localized content and PR strategies, they craft compelling brand messaging that resonates with target audiences.
Beyond digital initiatives, this role manages client, and community events and designs impactful physical marketing materials, from brochures and mailers to sales collateral. As a key player in a dynamic, one-person team, they embrace a hands-on approach, tackling ad hoc projects and wearing multiple hats to support overall business growth.
Responsibilities:
· Create, own, and execute our marketing strategy
· Create, own, and execute email marketing campaigns on Constant Contact
· Oversee all social media presence and campaigns
· Develop and execute localized content and PR strategies
· Oversee demand gen campaigns including social, website, and email marketing
· Manage client and community events
· Design and create physical marketing to include brochures, mailers, and other formats on an on-need basis for team.
· Perform other unrelated ad hoc projects (we're a small firm, we all wear lots of extra hats)
Qualifications:
· Top-tier creative orientation with outstanding design and writing skills
· Strong experience with digital marketing, including social media, paid campaigns, SEO and website management.
· Exceptional organizational and project management skills
· Ability to multitask and understand changing priorities, with strong follow-up skills and ability to take ownership of deadlines and project completion
· Ability to work independently and with minimal guidance
Performance Marketing Manager
Product Marketing Manager Job In Stamford, CT
Shaw Search Partners is thrilled to partner with a Global leader in beauty and skincare, home to a suite of iconic brands, in search of an exceptional Amazon Performance Marketing Manager.
This is an exciting opportunity for a hands-on manager to craft and execute performance marketing strategies that drive growth for a portfolio of leading beauty brands. You will take charge of Amazon's advertising investments, optimizing campaigns and strategies to maximize impact and deliver measurable results for a company known for its innovation and influence in the beauty industry.
As the Amazon Performance Marketing Manager, you will oversee both onsite and offsite marketing efforts, ensuring optimal returns on advertising spend while aligning with broader growth objectives.
RESPONSIBILITIES:
Manage Amazon media budget and define performance media activities across on platform and off platform tactics specific to Amazon Ads strategizing activities for incremental sales and efficient return.
Drive media agency partners to strategize and execute marketing campaigns driving highly incremental return for all brands.
Instill a performance marketing mindset, by setting clear KPIs and managing a reporting process alongside agency partners to effectively measure eCommerce marketing performance. This includes but isn't limited to tracking ROAS, CPCs, CVR & CTR.
Take the lead on finding new and innovative ways to expand ecommerce business through existing and new media channels and tactics.
Work closely with brand managers, integrated marketing, and ecommerce retail & content teams to drive testing, reporting, optimization and analysis on channel performance, identifying key levers and opportunities for improvements. Share with global and other market teams to help educate and learn.
Partner with the Integrated Marketing team & Digital Experience Managers to ensure cohesive strategy across the entire consumer journey & development of full funnel performance reporting.
Collaborate with Omni Channel Performance Marketing Manager to align retail media strategies across Amazon and omni accounts.
Lead the country/market, external agency teams, media partners and others to co-work effectively.
Define cadence and structure of performance reports, analysis and insights for Amazon
Partner with agency analytic teams to create advanced reporting & use cases leveraging Amazon Marketing Cloud or similar data clean room platforms
Strategically plan, analyze and optimize campaign performance at the keyword, audience, placement and creative level
Drive execution of user acquisition campaigns that support BDF's growth initiatives while meeting budget requirements by close cooperation with local country marketing teams.
Support the Head of Ecommerce in creating long term strategy for Ecommerce Performance Marketing.
REQUIREMENTS:
University degree in Marketing / Media and a proven previous experience (minimum 8 years) in either agency (Digital, ecommerce) or a client-side Performance Marketing role.
6+ Years experience in Amazon Performance Marketing budget & strategy
Retail Media, Search Engine Marketing, Affiliate Marketing, Display, Programmatic Media and Paid Social Media Buying and Planning experience a plus
Must demonstrate ability to defend media choices both analytically and critically taking all business objectives and marketing goals into consideration.
Curious and passionate about ecommerce and Digital Marketing.
Data driven, with experience in relevant analytics & campaign management platforms including Amazon Ads & DSP consoles, Amazon Marketing Cloud, Skai and/or Pacvue
Comfortable with the rapid evolution of (marketing) technology and excited to continue to develop and enhance knowledge, skills and experience. Experience with attribution modelling is a plus.
Logical thinker, able to synthesize knowledge, data and experience to develop and communicate solid conclusions and recommendations.
Strong (written and verbal) communication and interpersonal skills. Clear communicator that is collaborative and able to build strong relationships quickly.
Ability and willingness to be strategic and executional.
Strong collaboration skills with experience working in a matrixed organization.
*This is a hybrid role and must be willing to commute to the CT-based office 3x/week.
Sell-Side Marketing Manager - Fintech | New York | $135K-$150K
Product Marketing Manager Job In Great Neck, NY
We are seeking an experienced Sell-Side Marketing Manager to lead marketing strategy and execution for a global provider of multi-asset trading solutions. This role will focus on demand generation, product marketing, and digital marketing, working closely with cross-functional teams to enhance market presence and drive business growth.
Key Responsibilities:
Develop and execute comprehensive marketing strategies for sell-side trading solutions.
Manage demand generation, lead nurturing, and campaign execution to support business objectives.
Create and oversee the production of marketing collateral, digital content, and thought leadership materials.
Implement and optimize social media, SEO, PPC, and digital marketing initiatives.
Collaborate with sales, product, and regional marketing teams to align marketing efforts with commercial goals.
Track and analyze key marketing performance metrics, providing insights for continuous improvement.
Qualifications & Experience:
5+ years of marketing experience in a sell-side technology firm or financial institution.
Proven track record in B2B marketing, demand generation, and product marketing.
Hands-on experience with digital marketing, content creation, and campaign execution.
Strong project management skills with the ability to work independently in a fast-paced environment.
Excellent communication skills and the ability to collaborate with global teams.
Flexibility to travel as needed.
Location & Compensation:
On-site role in Great Neck - New York
Salary: $135K - $150K + benefits
Marketing Brand Manager
Product Marketing Manager Job In Wayne, NJ
Marketing Brand Manager
Reports To: Marketing Manager
Aptimized, a full-service marketing agency, is seeking a Marketing Brand Manager to lead branding and marketing initiatives for clients across various industries. This role will drive brand awareness, audience engagement, and community outreach through a comprehensive and data-driven marketing approach. The ideal candidate will have a strong background in digital marketing, public relations, advertising, and community engagement, with experience in agency-side marketing being a plus.
Key Responsibilities:
1. Brand Strategy & Marketing Execution
Develop and execute integrated marketing strategies aligned with client goals.
Manage and enhance brand presence across digital, print, and traditional media channels.
Ensure consistent branding and messaging across all marketing materials.
2. Social Media & Digital Advertising
Develop and execute social media strategies, producing 8-10 posts per month.
Engage with online communities by responding to comments, messages, and discussions.
Oversee paid digital campaigns, optimizing performance to maximize engagement and conversions.
3. Print & Traditional Advertising
Coordinate and manage print advertising, including brochures, flyers, and direct mailers.
Plan and execute billboard and signage campaigns.
Oversee radio advertisement production, placement, and performance tracking.
4. Community & Business Engagement
Develop and execute community outreach programs, including local events and partnerships.
Establish and nurture B2B relationships to strengthen industry positioning.
5. Public Relations & Reputation Management
Lead PR campaigns to enhance brand reputation and visibility.
Monitor online reviews and implement strategies for effective reputation management.
Develop and distribute press releases for media coverage.
6. Performance Measurement & Reporting
Track and analyze the effectiveness of marketing campaigns, optimizing efforts based on data.
Provide monthly performance reports covering social media engagement, advertising impact, and community outreach effectiveness.
Work with internal teams to refine marketing efforts based on analytics and ROI.
Qualifications:
Bachelor's degree in marketing, Communications, Business, or a related field.
5+ years of experience in marketing, with a focus on brand management and digital strategy.
Experience in agency-side marketing preferred.
Strong knowledge of social media marketing, PR, and advertising.
Excellent project management and organizational skills.
Ability to analyze marketing performance data and adjust strategies accordingly.
Strong written and verbal communication skills.
Experience managing external vendors, designers, and copywriters.
Ability to work independently and collaboratively with cross-functional teams.
Why Join Us?
Impactful Work: Play a key role in shaping and growing brands across industries.
Growth Opportunity: Work with a dynamic, data-driven marketing agency with industry-leading expertise.
Collaborative Culture: Be part of a team that values creativity, strategy, and results.
To Apply: Please submit your resume and a cover letter detailing your experience and suitability for the role.
Manager, Brand Marketing
Product Marketing Manager Job In White Plains, NY
The Manager, Brand Marketing, is responsible for developing and executing strategic initiatives to promote brand visibility, drive customer acquisition (car count), and enhance brand loyalty within the competitive automotive tire and service business. This role requires working directly with franchisees to oversee marketing campaigns, managing brand partnerships, analyzing market trends, and ensuring brand consistency across all customer touchpoints. This role requires a strategic thinker with a deep understanding of consumer behavior, data analytics, and digital marketing to create and optimize loyalty initiatives that align with the company's brand and business objectives.
Key Responsibilities:
Support franchisees in the development and implementation of comprehensive brand strategies to differentiate the company's auto and tire services in the retail market
Collaborate with cross-functional teams to develop and execute marketing campaigns that drive customer acquisition, retention, and revenue growth
Conduct market research and competitor analysis to identify opportunities for brand differentiation and expansion
Manage brand partnerships and sponsorships with internal and external stakeholders to increase brand exposure and credibility
Oversee the creation of marketing materials, including signage, digital content, and promotional offers, ensuring alignment with brand guidelines and objectives
Analyze market trends, customer feedback, and sales data to identify opportunities for product and service innovation
Monitor and report on key performance indicators (KPIs) related to increased car count, brand awareness, customer satisfaction, and revenue growth
Collaborate with franchisees to ensure consistent brand messaging and service delivery across all franchise locations
Manage the brand budget effectively, optimizing marketing spend to maximize ROI and achieve business objectives
Stay informed about industry regulations, technological advancements, and customer preferences to adapt brand strategies accordingly
Qualifications:
Minimum 3 years of progressive marketing experience
Bachelor's degree in marketing, business or related field preferred
Broad understanding of brand management and how all facets of the marketing mix can influence consumer behavior, market performance, competitive dynamics, etc.
Strong background in consumer marketing, content production, and agency management.
Outgoing personality able to quickly develop relationships at all levels of an organization and across functions
Ability to influence and lead cross functional teams to develop new concepts and ideas is critical
Marketing position
Product Marketing Manager Job In Fort Lee, NJ
Ray America is seeking a dynamic and creative Marketing person to join our team. This role will focus on executing marketing campaigns, creating content, and supporting various marketing initiatives, including dealer activities and tradeshows. The ideal candidate will be highly organized, detail-oriented, and capable of handling multiple projects simultaneously. This position does not offer visa sponsorship
Key Responsibilities:
Content Creation: Develop engaging content for social media platforms, email campaigns, and other marketing channels.
Marketing Campaign Support: Assist in the execution of advertising campaigns and provide support for dealer marketing activities.
Marketing Program Assistance: Provide logistical and operational support for webinars and dealer events.
Marketing Materials Management: Oversee the development and distribution of both print and digital marketing materials.
Event Support: Assist with marketing-related activities at tradeshows and similar events, ensuring brand consistency and promotional effectiveness.
Marketing Performance Reporting: Prepare and analyze reports on marketing activities to measure success and optimize future campaigns.
Website Management: Update and maintain website content to ensure accuracy, relevance, and brand alignment.
Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field.
Up to 2+ years of experience in marketing, preferably in the healthcare or dental industry.
Strong content creation skills, including copywriting and visual content development.
Experience with digital marketing tools, including social media platforms and email marketing software.
Knowledge of marketing analytics and reporting tools.
Ability to multitask and manage multiple projects in a fast-paced environment.
Strong organizational and communication skills.
Proficiency in Microsoft Office Suite and design software (e.g., Adobe Creative Suite) is preferred
BENEFITS
Medical up to 100% company sponsored
Dental and Vision,100% Company sponsored
Basic Life Insurance and AD&D, 100% Company sponsored
Short Term and Long Term Disability Insurance, 100% Company sponsored.
401(k) plan with a company match up to 3%
Paid Time Off, including pro-rated Paid Sick Time Off
9 Paid Holidays per year
Marketing and Communications Manager
Product Marketing Manager Job In Tarrytown, NY
!
Volunteer New York!'s mission is to mobilize our community to address its greatest challenges. We envision a community that is vibrant, resilient, and equitable and see volunteerism and civic engagement as important and powerful strategies to achieving this vision. Volunteer New York! is a one-stop resource devoted to increasing volunteerism in Westchester and our surrounding communities.
Our work at Volunteer New York! is firmly grounded in our values and our beliefs. We value community and we value volunteerism, and we believe: Everyone can serve, Volunteering is transformational and Relationships matter.
Celebrating its 75
th
Anniversary in 2025, Volunteer New York! has evolved to meet the changing needs in our community, creating initiatives in collaboration with the business community, expanding services to engage volunteers of all ages, and expanding its online presence to make it even easier for people to get connected. Volunteer New York! is creating the pathways that turn a person's good intentions into action.
During the past year alone, Volunteer New York! inspired over 35,000 volunteers in Westchester, Putnam, and Rockland counties who contributed over 457,000 hours of service at 300+ local nonprofits valued in excess of $16.9 million. Volunteer New York! prides itself on a culture of excellence, and for the 13th year in a row, GreatNonprofits.org named us a “Top-Rated Nonprofit” based on online reviews from volunteers and nonprofit partners.
Position Description
Reporting to the Senior Director of Development, Volunteer New York! seeks an entrepreneurial, collaborative, data-driven, and creative Marketing and Communications Manager who will run campaigns that mobilize thousands of volunteers each year and galvanize individuals, organizations, and groups to engage with Volunteer New York! in ways that further our ability to secure mission-critical funds and raise Volunteer New York!'s profile in the community.
The Marketing and Communications Manager is responsible for helping develop and implement marketing strategies and communications, public relations, and promotional-related activities, including content creation, email marketing, collateral production, graphic design, and website management.
The ideal candidate is the perfect blend between content producer and marketing strategist. They will easily leap between planning and implementation. They will love writing, designing, storytelling, brand building, problem-solving, bringing people together, supporting our community, and inspiring others. They can also thrive just as well in a fast-paced environment with tight turnaround times as they take on and manage multiple overlapping tasks and responsibilities. A strong sense of design, experience with event production/marketing, and video production is a plus.
Strategy & Project Planning: Create a comprehensive marketing and communications plan and coordinate a strategic org-wide communications calendar that supports recruitment, development, and partnerships, and implement marketing activities and campaigns that engage a broad but targeted range of audiences, with a specific focus on volunteers and donors.
Marketing and Brand Development: Develop, execute, and evaluate a roadmap for digital marketing and email marketing programs aligned with current best practices. Drive conversion of prospective volunteers into action-takers and collaborate with the team to identify and develop creative brand awareness campaigns that elevate Volunteer New York!'s visibility. Ensure brand standards are met and maintained across the organization and by external partners. This includes creating engaging content across all communication channels, which include email, direct mail, website, social media, print materials, and live events. Collect photographs/video as needed.
Fundraising: Assist the Development team with fundraising efforts, inclusive of but not limited to sponsorship deliverables, fundraising email and print communications, merchandise sales, and helping to manage the fundraising platform, Classy.
Design: Use Adobe Creative Suite and Canva software to create design assets and marketing collateral (print and digital); Manage visual assets - graphic designs, video, and photos; Manage production process for collateral, signage, and promotional items.
Storytelling: Develop materials, talking points, and multimedia that highlight the impact of our work and inspire stakeholder engagement.
Outreach: Support the goals, strategy, and implementation of Volunteer New York!'s community outreach.
Public Relations: Develop and execute a broad range of PR strategies to position the organization and its leadership by maintaining, in partnership with the Senior Director of Development, relationships with local reporters and editors, identifying newsworthy insights and stories, and drafting external communications materials.
Qualifications
Bachelor's Degree
3+ Years of relevant experience
A track record of delivering results
Excellent communication and writing skills: ability to articulate Volunteer New York!'s mission, program objectives, and resource needs to a variety of audiences and using a variety of methods.
Excellent organizational skills: ability to manage complex projects from creation to completion, plan and prioritize multiple projects, collect and analyze data, and meet deadlines
A commitment to staying current on topics, platforms, and technologies and using this information to drive strategy, amplify our message, and increase awareness and impact
Demonstrated experience in crafting communications solutions to reach new audiences that advance our organization's mission and vision
Prior experience managing a brand's social media presence and content creation
Experience working with nonprofits is a plus
Technical Skills Required
Adobe Creative Suite (Photoshop, Premiere, Lightroom, InDesign) or similar applications
Canva and/or Adobe Express
Media management with Dropbox
Proficiency with social media platforms and Microsoft Office
Comfortable using a mirrorless or dslr camera
Constant Contact or similar email marketing tool
Working knowledge of front-end web development
Familiarity with Google Analytics
Salesforce and/or Classy experience is a plus
Schedule: Full-time position; some weekends and evenings required with advance notice.
Salary and Benefits: Salary Range $60,000-$64,400, along with a very competitive benefits package, including the opportunity to work a few days remote each week, a health insurance plan, a retirement plan, and more.
To Apply: Please submit a cover letter, which shows your strong writing acumen and a passion for community and volunteerism, and your resume to Dylan Pyne at **************************. Include Marketing and Communications Manager in the subject.
AmeriCorps, Peace Corps, and other national service alumni are encouraged to apply.
Volunteer New York! is an Equal Opportunity Employer committed to diversity and inclusion.
Manager, Peer-to-Peer, Marketing
Product Marketing Manager Job In Norwalk, CT
The Multiple Myeloma Research Foundation (MMRF) is the largest nonprofit in the world solely focused on accelerating a cure for each and every multiple myeloma patient. We drive the development and delivery of next-generation therapies, leverage data to identify optimal and more personalized treatment approaches, and empower myeloma patients and the broader community with information and resources to extend their lives. Central to our mission is our commitment to advancing health equity so that all myeloma patients can benefit from the scientific and clinical advances we pursue. Since our inception, the MMRF has raised over $600 million for research, opened nearly 100 clinical trials, and helped bring 15+ FDA-approved therapies to market, which have tripled the life expectancy of myeloma patients. To learn more, visit ****************
MMRF Core Values:
At the MMRF our core values define both who we are and how we work together as an organization. We believe in investing in our team and building a culture that will help us pursue our highest-level mission to accelerate a cure for each and every multiple myeloma patient. Our five core values are expressed below:
Prioritize Patients - Patients are at the center of everything we do. Every decision we make is grounded in the needs and best interests of the patients we serve.
Drive Innovation - We are committed to pursuing big, bold ideas. Taking risks, trying new approaches, and challenging the status quo are necessary to speed new discoveries.
Deliver Solutions - Taking on complicated challenges is what sets us apart. To deliver results, we must be decisive, take action, and act with urgency on behalf of the myeloma community.
Do It Together - We know that together, we are stronger. We work cross-functionally with the entire community to achieve our mission and are invested in the success of others.
Build Trust - We build trust-based relationships. We advocate for each and every myeloma patient by committing to diversity, equity, and inclusion and treating others with respect.
Position Overview:
The Manager, P2P Marketing will partner closely with the P2P Fundraising Team, managing the marketing plan to drive recruitment, participation and engagement in the MMRF's fundraising events across the Team for Cures portfolio (Walks, Endurance and Create Your Own). This individual will manage plan development and mutli-channel communication and execution to meet the program goals of the organization.
Essential Functions:
Ensure the implementation of marketing plans for P2P programs with the specific goal of increasing recruitment opportunity and growing participation in the program.
Deployment of material related to the marketing and promotional plan to enhance visibility and increase community awareness and participation in the P2P programs.
Create, post, and manage social media content to grow the community and drive engagement. Partner with digital analytics team to analyze and refine approaches and maximize results.
Partner with P2P stakeholders and digital execution team, leverage project management tools (e.g., Asana) to manage calendars and deployment of campaign materials.
Partner with P2P stakeholders to develop appropriate timelines and create signage and out-of-home opportunities for race sites.
Work with MMRF PR/media partner on outreach (when needed) to support local media efforts - particularly for Walks, Road to Victories and Moving Mountains for Multiple Myeloma.
Act as Project Leader to keep stakeholders apprised of the status of all campaign elements. Build internal relationships and be the point person for the development of all P2P campaign elements.
Position Competencies:
Self-starter-ability to work independently and lead projects across team members; though building cross-departmental relationships critical as well
Ability to successfully multi-task and project manage in a dynamic environment.
Experience with project management tools-(Asana, MS Teams, etc.)-and generally organize work flows and tactical execution.
Experience with email and social media content development.
Experience with Donor Drive, Classy helpful but not required.
Skilled in Excel and PowerPoint, Canva a plus.
Possess strong organization and time management skills.
Demonstrated ability to manage social media content creation and partner on analytics and optimization of creative.
Ability to pull campaign reports and conduct analysis on channel effectiveness.
Video production/knowledge helpful.
Strong people/interpersonal skills.
Qualifications:
5+ years experience preferred in non-profit/event marketing and/or an agency of for-profit marketing/account management role.
Demonstrated skills in project management, marketing, email communications, and social media.
Ability to set and accomplish goals, track multiple complex projects simultaneously, work with a diverse team and work independently.
Experience with KPI's and analytics.
Creative thinker.
Strong communications skills.
Account support “mentality”-know how to develop relationships and work collaboratively with internal stakeholders.
EEO Statement
The Multiple Myeloma Research Foundation (MMRF) is an equal opportunity employer and does not discriminate against any candidate based on race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military and veteran status, sexual orientation, or any other factor protected by federal, state, or local law.
Marketing Manager
Product Marketing Manager Job In Passaic, NJ
Our client is recognized for its commitment to excellence, safety, and quality. Accredited by a respected organization, they maintain high standards in their field. They are looking for a Marketing Manager to drive digital strategy, elevate brand presence, and optimize lead generation. This is an onsite position based in Passaic County, NJ.
Marketing Manager's Responsibilities and Duties
Oversee SEO, web design, and online strategies to maximize engagement and conversions.
Analyze market trends, pricing strategies, and campaign performance to inform decisions.
Develop and execute creative social media strategies, film surgeries, and capture before-and-after visuals.
Manage email campaigns and print media initiatives to enhance outreach.
Marketing Manager's Qualifications and Skills
A proactive leader who takes initiative and works independently.
Experienced in digital marketing, social media strategy, and performance analytics.
Skilled in Photoshop/Adobe with a strong eye for design.
Comfortable managing high-budget marketing initiatives.
RightClick is an equal opportunity employer who agrees not to discriminate against any employee or job applicant irrespective of race, color, creed, alienage, religion, sex, national origin, age, disability, gender (including gender identity), marital status, sexual orientation, citizenship or any other characteristic protected by law.
Marketing Manager
Product Marketing Manager Job In Port Chester, NY
Port Chester, NY (Hybrid)
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About Zachys
Zachys is a fourth-generation family-owned business with a rich history dating back almost eight decades. Founded by Zachy Zacharia in 1944, Zachys has evolved from a corner liquor store into a renowned destination for fine wine and spirits and an internationally recognized auction powerhouse. Zachys is headquartered in Port Chester, NY, with an international office in Hong Kong.
Our commitment to our employees is to offer an engaging, dynamic, rewarding workplace where we promote what we value: Teamwork, Respect, Knowledge, Service Excellence, Innovation, Community, and Accountability.
The Job
Our Zachys team is looking for a Marketing Manager to oversee and execute high-quality marketing content across multiple channels, ensuring alignment with Zachys' brand voice and strategic goals, while leveraging strong writing skills, creativity, and AI tools for efficiency and optimization, managing social media presence, supporting the VP of Marketing with events, partnerships, and external communication, and coordinating with internal teams to uphold marketing best practices.
Responsibilities
Content and Copy Writing: Craft compelling, brand-aligned content for websites, email campaigns, digital ads, and external communications. Ensure all marketing copies are tailored to the appropriate audience, maintaining a consistent and engaging brand voice. Utilize AI-powered tools to enhance and streamline content creation while maintaining a high standard of originality and accuracy.
Marketing Strategy Planning and Execution: Assist the VP of Marketing in planning and executing events, partnerships, and outreach initiatives. Collaborate with internal departments to ensure marketing strategies are effectively integrated across all business functions. Manage and oversee projects to ensure marketing protocols and branding guidelines are adhered to across all touchpoints. Manage and help build the Annual Marketing Calendar, ensuring initiatives align with business goals, and are executed on time and to budget. Conduct regular reviews of agencies and partners to ensure Zachys is receiving the value it deserves. Shepherd all campaigns through the process from concept to completion, working with buying, e-commerce, pricing, and operations teams to ensure proper execution of customer touchpoints prior to campaign deployment. Manage relationships with brokers, benefits carriers and service providers, and HRIS/Payroll providers, holding them accountable for meeting contractual obligations, service commitments and standards.
Social Media Management: Oversee and manage Zachys and Zachys Auction social media handles, ensuring content is engaging, innovative, and aligned with brand objectives. Partner with content creators to develop content. Work to align brand voice and tone to content development, emphasizing engagement from current followers and going after new. Launch channels when strategy and resources allow.
Budget and Performance Management: Maintain a basic but efficient understanding of marketing budgets, ensuring initiatives are cost-effective and aligned with financial goals. Track marketing spends monthly and report on departmental ROI. Track and report on key marketing performance metrics to optimize strategies and improve ROI.
Qualifications
Minimum five (5) years of relevant professional experience in Marketing including advertising, social media, events, and PR
Understanding SEO, SEM, Google Ads and Analytics, and Meta Ads
Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint
Experience utilizing AI tools for content creation and marketing efficiency
Experience Understanding of Magento, Dotdigital and NetSuite is a plus
Customer-first mentality, with the ability to translate business goals and customer insights into successful campaigns that resonate with our audiences and drive profitable sales
Ability to think creatively and analytically, connect the dots between different sets of data, derive insights and make recommendations
Entrepreneurial and solution-driven, with the ability to think outside the box and bring new and fresh ideas to help accelerate the business
Self-driven with the ability to work with minimal supervision, demonstrate unprompted follow-through, take responsibility for own work, and prioritize effectively
Collaborative with the ability to build trust and forge good relationships with internal team members and external vendors to achieve results
Schedule: Tuesday-Thursday (in office)
Compensation: $75k-85K
Associate Director, Caregiver/Patient Marketing
Product Marketing Manager Job In Paramus, NJ
We are a highly focused, research-driven biopharmaceutical company working in rare diseases. We're exploring the potential of cutting-edge science as a subsidiary of Nippon Shinyaku Co., Ltd. In Japan.
Reporting to the Director of Patient/Caregiver Marketing, the Associate Director of Caregiver/Patient Marketing will play a key role in NS Pharma's patient-centric marketing activities in the US for our current and future ultra rare disease breakthrough therapies.
The Associate Director of Caregiver/Patient Marketing will assist in the creation of promotional materials that enhance disease understanding and treatment benefits using scientifically sound and market-based insights. The Associate Director will collaborate with internal and external stakeholders to ensure strong cross-functional alignment in the execution of strategic and tactical priorities.
Essential Duties and Responsibilities
(Include but not limited to the following. Other duties may be assigned)
Contribute to strategic development and execution of brand initiatives.
Develop and execute patient/caregiver marketing tactics across all channels including digital, promotional campaigns, adherence programs, speaker decks, etc.
Participate in cultivation of patient market research to gain customer insights
Manage approval process of patient-facing materials through internal review to align with compliance, medical, regulatory and legal requirements
Collaborate with external agency partners to produce deliverables on strategy within timelines and budget
Travel approximately 20%
Qualifications
Proven track record of delivering results within patient/consumer marketing roles.
Strong grasp of fundamental consumer marketing and engagement concepts including patient journey mapping, segmentation, omnichannel, branding, and patient-centric design.
Demonstrated track record of executing fully integrated digital campaigns for patients.
Strong leadership and emotional intelligence skills; capable of working through ambiguity with a focus on solutions.
Proven advanced analytical skills and ability to translate data into actionable insights.
Participate in the brand planning process and market research activities. Work with Director of Patient/Caregiver Marketing to align on patient engagement strategy, identify and manage cross-functional dependencies.
This position will operate in a cross-functional environment, focused on operational planning for a new product launch.
Manage and represent the brand on multiple internal and external functional groups to drive the completion of projects in a timely fashion and within budget. Must be able to collaborate with functions such as: market research, project management, insights & analytics, patient support, HCP marketing, advocacy, corporate communications, and finance.
Play a lead role in the development and execution of tactical plan. Manage and collaborate with external agencies and extended team members to ensure alignment of marketing tactics with Consumer brand strategy.
Coordinate and participate in the brand planning process and market research activities. Align on patient engagement strategy, identify and manage cross-functional dependencies, and help prepare clear and concise presentations to commercial leadership.
Develop exceptional patient/caregiver messaging and creative assets.
Ability to work collaboratively with cross-functional stakeholders such as Regulatory, Medical, Legal, Patient Services, Patient Advocacy, Sales, Market Access Marketing.
Strong organizational and operational skills, with attention to detail and sound business judgment.
Ability to adapt and thrive within a fast-paced and dynamic environment
Education and Preferred Skills
Bachelor's degree and 7+ years of pharmaceutical marketing experience with a strong track record in consumer marketing roles required
Dedicated experience in marketing - rare/ultra rare pharmaceutical products preferred.
Strong digital marketing experience, having executed omnichannel campaigns.
Demonstrated ability to effectively implement and communicate core brand positioning and messaging.
Proven project management skills including objective setting, prioritization, planning, timeline and budget management, and pull-though of clear action plans.
Demonstrated ability to coordinate, prioritize and execute multiple projects simultaneously with keen attention to detail.
Comfortable designing relevant campaign KPIs and closely monitoring performance.
Success in evaluating key business/scientific challenges.
History of collaboration across departments to deliver complex initiatives having cross-functional impact.
Trade Marketing Manager
Product Marketing Manager Job In Oradell, NJ
Trade Marketing Manager - NEOVA SmartSkincare
NEOVA SmartSkincare is a highly respected medical skincare brand. Our products empower skincare professionals- including dermatologists, aestheticians, and medical providers, to achieve exceptional results for their patients.
We're looking for a Trade Marketing Manager to act as the strategic liaison between our Marketing and Sales teams. This role focuses on developing practical marketing activities and promotions that support our sales team and drive engagement with medical providers, enhancing product visibility and adoption in professional skincare practices.
Key Responsibilities:
Supporting sales teams with marketing materials and activities.
Creating marketing activities targeted toward professional accounts.
Coordinating promotions, product launches, or events.
Working closely with Sales to increase visibility and sales in trade channels.
Keep track of competitors' activities and trends.
Managing inventory of marketing materials and displays.
Measuring and reporting the effectiveness of trade marketing activities.
Required Qualifications:
Minimum of 3 years of experience in trade marketing or a marketing-sales liaison role, preferably within skincare, dermatology, or medical aesthetics.
Strong strategic thinking and analytical skills with a proven ability to translate data into actionable insights.
Exceptional communication and collaborative abilities to effectively coordinate with diverse teams.
Passionate about science-driven skincare solutions and fostering professional relationships.
Apply Now!
We would love to hear from you if you're ready to take your career to the next level with NEOVA.
Digital Marketing Manager
Product Marketing Manager Job In Englewood, NJ
Our client is a leading manufacturer of automatic self-cleaning water filtration systems designed to remove suspended solids from water. Headquartered in Englewood, New Jersey, the company has supplied thousands of filtration units to a diverse clientele, including Fortune 500 companies and government agencies, across more than 40 countries. They are seeking a Digital Marketing Manager.
Responsibilities
Lead and execute digital marketing initiatives.
Generate leads and increase traffic through targeted digital channels.
Oversee and collaborate with external marketing agencies to drive content creation and campaign execution.
Qualifications
Bachelor's degree in Marketing, Communications, or a related field.
Minimum of 3+ years of experience in marketing, with a strong focus on digital channels.
Proficiency in marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, CRM systems).
Expertise in SEO, PPC, email marketing, and social media strategies.
Experience in B2B marketing (experience in filtration or capital equipment industries- an advantage).
Direct Marketing Manager
Product Marketing Manager Job In Ossining, NY
DIRECT RESPONSE UNIT MANAGER
Maryknoll Fathers & Brothers
Maryknoll, NY (Ossining)
Who We Are:
Maryknoll Fathers and Brothers - also known as the Catholic Foreign Mission Society of America, Inc. - was founded in 1911 with the support of the Bishops of the United States to be the chief mission outreach of the Catholic Church in the United States. We currently serve in 20 countries worldwide - especially among the poor.
For more information visit
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Maryknoll Fathers and Brothers seeks a Direct Response Unit Manager is responsible for developing and implementing the Society's direct response marketing, developing strategy, and leading and supporting staff. In collaboration with the Major & Planned Giving Unit, the Direct Response Unit works within the Mission Advancement Department. It is responsible for inspiring, maintaining, and upgrading existing donors and acquiring new ones to support Maryknoll Fathers and Brothers. The Direct Response Unit Manager is expected to develop a comprehensive, multichannel relationship-building program, including cultivation and communication while recommending short and long-range direct response plans and programs that include directing all activities, programs, and personnel within the Direct Response Unit. Maximize direct response income through direct mail, digital cultivation, and other direct response fundraising techniques. Monitor, evaluate, and report on all direct mail fundraising initiatives. Develop and recommend alternative fundraising and cultivation programs. Coordinate graphics, printing, and acquisition programs with outside vendors as needed.
Campaign Strategy & Execution
Develop and implement multi-channel direct mail fundraising strategies aligned with Maryknoll Fathers and Brothers' mission to acquire, retain, and upgrade donors.
Create compelling campaigns that resonate with Catholic donors, ensuring alignment with Church social teachings.
Collaborate with internal teams and external vendors (copywriters, designers, mail houses) to execute compelling donor appeals.
Segment donor lists for targeted and personalized mail campaigns to optimize response rates.
Manage multiple direct mail appeals, including seasonal campaigns (e.g., Lenten, Advent, Year-End Giving).
Donor Engagement & Fundraising
Craft compelling donor messaging to foster engagement and deepen connections with Maryknoll Fathers and Brothers.
Utilize segmentation strategies to tailor appeals to different donor audiences, including major donors, monthly givers, and lapsed donors.
Implement strategies to improve donor retention, reactivation, and lifetime value.
Coordinate follow-up communications (email, digital, phone) to enhance direct mail effectiveness.
Analytics & Performance Optimization
Track and analyze campaign performance, measuring key metrics such as response rates, average gifts, and ROI.
Conduct A/B and other testing on messaging, formats, and mailing schedules to optimize results.
Provide regular reports and insights to leadership, identifying opportunities for growth and improvement.
Qualifications:
Bachelor's degree in Marketing or equivalent experience.
CFRE (Certified Fund Raising Executive) and ACFRE (Advanced Certified Fundraising Executive) preferred.
Minimum 10-15 years of substantial and proven related, non-profit fundraising experience, with an extensive focus on direct mail.
Minimum 3-5 years of supervisory/management experience.
Proven strategic planning development success is required; ideally with experience in raising funds in the Catholic arena.
Excellent written and verbal communication skills.
Effective in cross functional collaboration with solid interpersonal skills.
Highly proficient in project management with proven success in leveraging donor databases to identify growth opportunities, goal development, target audience selection, tracking and evaluation, planning, organizing and directing.
Experienced in the use of all digital marketing tools (websites, email, and social media).
High level of computer literacy, particularly with Microsoft Office and spreadsheets.
Schedule: Monday - Friday, 8:30am-4:00pm
Salary: $100,000 per year
We offer an outstanding work environment, opportunities for career development and competitive benefits. EOE.
Trade Marketing Manager
Product Marketing Manager Job In Stamford, CT
Owl's Brew crafts boozy beverages from real, whole ingredients, creating refreshing, better-for-you options for consumers who value both taste and transparency. Owl's Brew is seeking a Trade Marketing Manager to drive execution across retail, on-premise, and distributor channels. This role will develop and execute trade activations, manage distributor programs, and ensure strong retail and venue visibility. The ideal candidate is a proactive, strategic thinker who can bridge sales and marketing while taking ownership of trade execution
Key Responsibilities
1. Trade & Retail Execution
Develop and execute trade marketing activations across national & regional channels and accounts.
Own retailer marketing programs
Create proper **menu placements, POS execution, and venue visibility** in key accounts.
Work with the sales team to align trade strategy with distributor and retail needs
Oversee POS deployment and ensure placement compliance & tracking of retail execution
2. Distributor & Market Engagement
Lead distributor programming and engagement execution, sell-in presentations, and regional priority key account partner activations
Support distributor and retailer training, ensuring sales teams have the right marketing tools by channel.
Attend priority Distributor market meetings & key account blitzes, to pitch trade programs and get feedback on current programs. Survey what's working and what's needed.
Track and report trade marketing performance to optimize execution
3. Retail & Shopper Marketing
Partner with sales & key accounts to produce engaging customized promotions
Execute shopper marketing campaigns, sweepstakes, LTOs and seasonal activations
Build and manage cross-promotional programs with sales and key accounts for retail partners to drive trial and sales.
Work with agencies and vendors on executing retail campaigns and promotions
4. Trade POS & Activation Strategy
Lead Development of Programming Tools for Sales, Distributor & Key Accounts Team to drive placement & programming.
Work with the Creative Designer providing input for Sell Sheets and develop best-in-class POS trade materials and swag.
Ensure POS and trade assets are executed in stores, bars, and stadiums. Own tracking and recapping use of tools.
Partner with Key Accounts On-Premise team to develop bartender training, incentives, and programming.
Who You Are:
5+ years in trade marketing, retail activation, or distributor management.
Experience working with beverage, alcohol, or RTD brands preferred.
Ability to build and execute trade strategies across retail & on-premise.
Proven track record of managing distributor programs & driving trade execution.
Strong project management skills and ability to juggle multiple activations at once.
A self-starter who takes initiative and brings creative activation ideas
Why Join Owl's Brew?
Fast-growing, women-founded brand with national reach.
Opportunity to own trade marketing strategy and execution.
Work closely with distributors, retailers, Regional Sales Team & Key Accounts.
Be part of an innovative and fast-moving marketing team
Head of Social Strategy
Product Marketing Manager Job In Englewood, NJ
About the Company:
Commodity Fragrances is a modern American perfumery that has grown from a Kickstarter campaign in 2013 to a globally recognized brand. Known for its minimalist yet luxurious approach to fragrance, Commodity is available in markets around the world and in Sephora North America and UK. As an innovative and fast-growing company, we encourage creativity and entrepreneurship within a collaborative team environment.
About the Role:
We are seeking a dynamic and experienced Head of Social Strategy to innovatively drive our brand's social presence and growth across all social platforms. As a brand that's rethinking fragrance and redesigning experiences, this person will play a critical role in shaping the brand content and perception. The Head of Social Strategy will be responsible for strategizing, planning, executing, and analyzing social media initiatives across all our social platforms-Instagram, Facebook, YouTube, Pinterest, LinkedIn, and their respective sub-channels. Reporting to the VP of Marketing, this role will oversee a social content creator and social media manager as well as collaborate closely with our community manager, head of creative advertising, head of influencer marketing, and design team to produce engaging, high-performing, optimized, and brand-aligned content.
Key Responsibilities:
Develop and implement a cohesive, forward-thinking social media strategy that supports brand-building, engagement, and conversion goals.
Define clear, ambitious goals and metrics for each platform and channel, adapting strategies accordingly to maximize impact.
Stay ahead of the curve, harnessing emerging trends, ever-evolving technologies, and consumer insights to inform channel strategy and inspire innovation in content creation, distribution, and engagement.
Build cross-functional content pipelines that continuously drive campaigns across Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, and emerging platforms.
Work cross-functionally with the copywriting, influencer, and design teams to generate content that meets brand standards and marketing objectives.
Foster a feedback loop to continuously improve content quality, resonance, and effectiveness based on analytics and evolving brand goals.
Monitor and analyze performance metrics across all social channels, using insights to inform strategy adjustments and optimize content.
Report regularly to senior leadership on social performance, new platform developments, best practices, and areas for growth.
Qualifications & Skills
5+ years of experience in social media strategy and management, with at least 3 years in a leadership role, ideally in a luxury, beauty, or lifestyle brand.
Proven track record of developing and executing successful social media strategies that drive engagement and brand growth.
Strong understanding of each social platform's unique features, trends, best practices and new developments.
Analytical mindset with experience using social media analytics tools to report on KPIs such as engagement rate, follower growth, reach, and conversion.
Excellent communication and organizational skills, with the ability to manage multiple, cross-functional projects in a dynamic environment.
Big-picture thinker with a creative edge and penchant for pushing boundaries in social media.
Proactive problem-solving abilities and the ability to thrive in dynamic and evolving landscapes.
Commodity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.