What is a product line marketing manager and how to become one

Updated January 8, 2025
3 min read
Quoted Experts
Tobias Sellier,
Sachin Tuli
There is more than meets the eye when it comes to being a product line marketing manager. For example, did you know that they make an average of $61.33 an hour? That's $127,563 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a Product Line Marketing Manager?

T

Tobias SellierTobias Sellier LinkedIn Profile

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.
ScoreProduct Line Marketing ManagerUS Average
Salary
8.3

Avg. Salary $127,563

Avg. Salary $59,228

Stability Level
7.5

Growth Rate 10%

Growth Rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 24.24%

male 75.76%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress Level
7.5

Stress level is high

7.1 - high

Complexity Level
9.0

Complexity Level is advanced

7 - challenging

Work Life Balance
3.5

Work Life balance is poor

6.4 - fair

Newest jobs for Product Line Marketing Manager in Columbus, OH

Receive alerts for the newest job postings.

Product Line Marketing Manager career paths

Key steps to become a product line marketing manager

  1. Explore product line marketing manager education requirements

    Most common product line marketing manager degrees

    Bachelor's

    73.2 %

    Master's

    17.3 %

    Associate

    5.0 %
  2. Start to develop specific product line marketing manager skills

    Skills
    ascdesc
    Percentages
    ascdesc
    Product Management13.82%
    Sales Tools12.03%
    Virtualization10.13%
    Market Research9.12%
    Go-To-Market Strategy6.90%
  3. Complete relevant product line marketing manager training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New product line marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a product line marketing manager based on U.S. Bureau of Labor Statistics data and data from real product line marketing manager resumes.
  4. Research product line marketing manager duties and responsibilities

    • Lead global broadband/multimedia strategy and platform product development across business units, including metrics definition and ROI analysis.
    • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
    • Define solution architecture, create MRD and conduct pricing analysis.
    • Champion the creation of technical support operational dashboard leveraging Hyperion to provide key performance metrics to leadership teams globally.
  5. Prepare your product line marketing manager resume

    When your background is strong enough, you can start writing your product line marketing manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a product line marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose From 10+ Customizable Product Line Marketing Manager Resume templates

    Build a professional Product Line Marketing Manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Product Line Marketing Manager resume.
    Product Line Marketing Manager Resume
    Product Line Marketing Manager Resume
    Product Line Marketing Manager Resume
    Product Line Marketing Manager Resume
    Product Line Marketing Manager Resume
    Product Line Marketing Manager Resume
    Product Line Marketing Manager Resume
    Product Line Marketing Manager Resume
    Product Line Marketing Manager Resume
  6. Apply for product line marketing manager jobs

    Now it's time to start searching for a product line marketing manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Product Line Marketing Manager Job

Zippi

Are you a Product Line Marketing Manager?

Share your story for a free salary report.

Average product line marketing manager salary

The average Product Line Marketing Manager salary in the United States is $127,563 per year or $61 per hour. Product line marketing manager salaries range between $94,000 and $171,000 per year.

Average Product Line Marketing Manager Salary
$127,563 Yearly
$61.33 hourly

What Am I Worth?

Loading...
Loading...
salary-calculator

How do product line marketing managers rate their job?

-/5

5 Stars

4 Stars

3 Stars

2 Stars

1 Star

Product Line Marketing Manager reviews

profile
A zippia user wrote a review on Aug 2023
Cons

high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods

Pros

Solve tough problems, work on agile teams, outlet for creativity,


profile
A zippia user wrote a review on Jun 2020
Pros

Its not a specific job, As a product manager your job responsibilities cover many different areas and that's what i love about it.

Cons

all other teams think that they are doing a task for you instead of thinking that they are part of a team on a project


profile
A zippia user wrote a review on May 2019
Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.


Working as a Product Line Marketing Manager? Share your experience anonymously.
Overall Rating*
Career Growth
Work/Life balance
Pay/Salary

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Browse executive management jobs