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A business can have brilliant ads, but they're not worth much if customers never see them. A paid search analyst helps manage internet advertising campaigns to make sure that a business's advertisements actually get in front of customers. They take care of online ad placement, from initial research to monitoring their effectiveness.
There are two main types of online search marketing, organic and paid, and they require some of the same skills. A paid search analyst needs to know SEO optimization and conduct keyword research, or find out what people are Googling, just like organic SEO specialists. However, the paid search analyst uses those skills to place paid advertisements on the Internet where they will be most effective.
In order to get the skills necessary to succeed as a paid search analyst, many people complete a bachelor's degree in business or marketing. However, the skills to become a paid search analyst are so specialized that few schools teach them. Successful paid search analysts learn on the job, including in previous positions such as marketing internships.
Avg. Salary $62,694
Avg. Salary $59,228
Growth Rate 19%
Growth Rate 0.3%
American Indian and Alaska Native 0.51%
Asian 11.99%
Black or African American 6.24%
Hispanic or Latino 8.82%
Unknown 4.70%
White 67.73%
Genderfemale 69.07%
male 30.93%
Age - 43American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 43Stress level is manageable
7.1 - high
Complexity Level is challenging
7 - challenging
Work Life balance is fair
6.4 - fair
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Skills | Percentages |
---|---|
Paid Search | 16.39% |
Digital Marketing | 14.86% |
Google Adwords | 11.51% |
SEM | 7.00% |
Search Campaigns | 6.48% |
When your background is strong enough, you can start writing your paid search specialist resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a paid search specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Now it's time to start searching for a paid search specialist job. Consider the tips below for a successful job search:
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The average Paid Search Specialist salary in the United States is $62,694 per year or $30 per hour. Paid search specialist salaries range between $41,000 and $94,000 per year.
What Am I Worth?
Remote work, pays good money
Fear to be unexposed to the marketplace, still vauge to me