What is an online retailer and how to become one

Updated January 8, 2025
2 min read
There is more than meets the eye when it comes to being an online retailer. For example, did you know that they make an average of $34.1 an hour? That's $70,921 a year! Between 2018 and 2028, the career is expected to grow 5% and produce 23,800 job opportunities across the U.S.
ScoreOnline RetailerUS Average
Salary
5.5

Avg. Salary $70,921

Avg. Salary $59,228

Stability Level
7.0

Growth Rate 5%

Growth Rate 0.3%

Diversity
4.3
Race

American Indian and Alaska Native 0.43%

Asian 8.83%

Black or African American 6.36%

Hispanic or Latino 9.39%

Unknown 4.56%

White 70.43%

Gender

female 56.75%

male 43.25%

Age - 43
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43
Stress Level
7.0

Stress level is high

7.1 - high

Complexity Level
8.5

Complexity Level is advanced

7 - challenging

Work Life Balance
6.0

Work Life balance is fair

6.4 - fair

Online Retailer career paths

Key steps to become an online retailer

  1. Explore online retailer education requirements

    Most common online retailer degrees

    Bachelor's

    58.5 %

    Associate

    21.4 %

    High School Diploma

    9.4 %
  2. Start to develop specific online retailer skills

    Skills
    ascdesc
    Percentages
    ascdesc
    Customer Service41.97%
    Photography8.08%
    Market Research7.38%
    Ebay Store6.51%
    Retail Business4.69%
  3. Complete relevant online retailer training and internships

    Accountants spend an average of 3-6 months on post-employment, on-the-job training. New online retailers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an online retailer based on U.S. Bureau of Labor Statistics data and data from real online retailer resumes.
  4. Research online retailer duties and responsibilities

    • Manage and report KPIs to senior-level management to provide update on delivery against goals.
    • Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
    • Assist with packaging and shipping products to both national and international customers and suppliers / manufacturers.
    • Maintain good relationships with manufacturers and suppliers.
  5. Apply for online retailer jobs

    Now it's time to start searching for an online retailer job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Online Retailer Job

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Average online retailer salary

The average Online Retailer salary in the United States is $70,921 per year or $34 per hour. Online retailer salaries range between $47,000 and $105,000 per year.

Average Online Retailer Salary
$70,921 Yearly
$34.10 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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