How To Become An Online Marketing Manager: What It Is and Career Path

What is an online marketing manager and how to become one

Updated January 8, 2025

4 min read

Quoted Experts

Dr. Gail Hudson Ph.D.,

Richard Tate

An online marketing manager is an individual who is responsible for developing and managing online marketing strategies for various companies. They are in charge of overseeing projects and ensuring that digital, social media, and internet campaigns run efficiently and smoothly for various products and services. A digital marketing manager is also responsible for working with online vendors to promote an organization's products and services and plays a major role in enhancing brand awareness on digital platforms.

Digital marketing managers usually have a bachelor's degree in marketing, digital media, website/graphic design, or communications. However, an advanced degree is not required if the candidate has comparable experience and skills.

According to the US Bureau of Labor Statistics, digital marketing managers can make up to $149,000 per year, and the job market is expected to grow 6% in the next ten years.

What general advice would you give to an Online Marketing Manager?

Dr. Gail Hudson Ph.D.

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.

ScoreOnline Marketing ManagerUS Average

Salary

7.5

Avg. Salary $96,212

Avg. Salary $59,228

Stability Level

7.5

Growth Rate 10%

Growth Rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 46.41%

male 53.59%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress Level

7.5

Stress level is high

7.1 - high

Complexity Level

9.0

Complexity Level is advanced

7 - challenging

Work Life Balance

3.5

Work Life balance is poor

6.4 - fair

Newest jobs for Online Marketing Manager in Columbus, OH

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Key steps to become an online marketing manager

Explore online marketing manager education requirements

Most common online marketing manager degrees

Bachelor's

77.7 %

Master's

12.5 %

Associate

5.7 %

Start to develop specific online marketing manager skills

Skills	Percentages
Web Traffic	8.06%
Digital Marketing	7.21%
Marketing Campaigns	5.90%
Search Engine Optimization	5.57%
Google Analytics	5.51%

Complete relevant online marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New online marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an online marketing manager based on U.S. Bureau of Labor Statistics data and data from real online marketing manager resumes.

Research online marketing manager duties and responsibilities

Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.

Prepare your online marketing manager resume

When your background is strong enough, you can start writing your online marketing manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an online marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Online Marketing Manager Resume templates

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Apply for online marketing manager jobs

Now it's time to start searching for an online marketing manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do online marketing managers rate their job?

-/5

5 Stars

4 Stars

3 Stars

2 Stars

1 Star

Online Marketing Manager reviews

A zippia user wrote a review on Apr 2020

Pros

The ability to do tasks in a lot of different areas of marketing

Cons

Having to work with clients

A zippia user wrote a review on May 2019