Nascar is a retail company focusing on auto racing events, sponsorship development, and technological enhancement in the motorsport industry. Since its founding in 1948, the company has grown to become one of the most prominent organizations in the world of auto racing. It is currently led by CEO Jim France. Nascar sanctions over 1,200 races across the United States, Canada, Mexico, and Europe, producing highly attended sporting events known for their passionate fan base and unique playoff format.
Beyond its national series, Nascar also operates four regional series, one local grassroots series, and three international series. The company has continually evolved to entertain fans and maintain its prosperity, embracing changes such as new sponsors, car designs, and championship formats. Nascar's diverse staff of 1,866 employees contributes to an annual revenue of $100 million. Headquartered in Florida, the company enjoys a strong employee retention rate, with staff members typically staying for 4.4 years.