How To Become A Music Promoter: What It Is and Career Path

What is a music promoter and how to become one

Updated January 8, 2025

2 min read

Quoted Expert

Dr. Mark Huggins

There is more than meets the eye when it comes to being a music promoter. For example, did you know that they make an average of $18.44 an hour? That's $38,355 a year! Between 2018 and 2028, the career is expected to grow 12% and produce 159,400 job opportunities across the U.S.

What general advice would you give to a Music Promoter?

Dr. Mark Huggins

Assistant Professor, Website

Do your research. Whether you are getting started as a musician/entrepreneur or trying to land a job in the music industry at large, spend some time researching how much people are currently earning, and then don’t settle for less. Often, simply knowing what to expect when negotiating will make all the difference!

ScoreMusic PromoterUS Average

Salary

3.0

Avg. Salary $38,355

Avg. Salary $59,228

Stability Level

5.8

Growth Rate 12%

Growth Rate 0.3%

Diversity

8.2

Race

American Indian and Alaska Native 0.26%

Asian 7.16%

Black or African American 15.62%

Hispanic or Latino 16.45%

Unknown 7.19%

White 53.32%

Gender

female 35.81%

male 64.19%

Age - 42

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 42

Stress Level

5.8

Stress level is manageable

7.1 - high

Complexity Level

4.2

Complexity Level is basic

7 - challenging

Work Life Balance

8.1

Work Life balance is good

6.4 - fair

Key steps to become a music promoter

Explore music promoter education requirements

Most common music promoter degrees

Bachelor's

63.2 %

Associate

19.5 %

High School Diploma

9.2 %

Start to develop specific music promoter skills

Skills	Percentages
Booking	31.46%
Flyers	17.72%
DJ	12.65%
Facebook	9.30%
Press Kits	6.82%

Research music promoter duties and responsibilities

Create a successful gift with purchase promotion that leverage existing inventory, spur online sales and maximize ROI.
Approach musicians via agencies or management with a view to booking.
Promote using various social media platforms (facebook, instagram, twitter, etc.
Initiate and maintain relationships with booking agencies in order to preserve access to current talent.

Prepare your music promoter resume

When your background is strong enough, you can start writing your music promoter resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a music promoter resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Music Promoter Resume templates

Build a professional Music Promoter resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Music Promoter resume.

Apply for music promoter jobs

Now it's time to start searching for a music promoter job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do music promoters rate their job?

4/5

Based On 2 Ratings

5 Stars

4 Stars

3 Stars

2 Stars

1 Star

Music Promoter reviews

3.0

A zippia user wrote a review on Jul 2021

Pros

Versatility in promoting various styles of music through diverse agencies, venues and websites/webpages and or communities and organizations.

Cons

Connections that pay well on a steady basis through behind the scenes and out front.

5.0

A zippia user wrote a review on Mar 2020