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Media Planner skills for your resume and career

Updated January 8, 2025
3 min read
Quoted Experts
Bradley Van Alstyne Ph.D.,
Bradley Van Alstyne Ph.D.
Media Planner Example Skills
Below we've compiled a list of the most critical media planner skills. We ranked the top skills for media planners based on the percentage of resumes they appeared on. For example, 11.3% of media planner resumes contained media planning as a skill. Continue reading to find out what skills a media planner needs to be successful in the workplace.

15 media planner skills for your resume and career

1. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how media planners use media planning:
  • Exhibited in depth understanding of strategic development, media planning, negotiations, implementation and performance analysis enhancing all client relationships.
  • Refined macros in Microsoft Excel for automating media planning methods, process improvement and generating reports.

2. PowerPoint

Here's how media planners use powerpoint:
  • Created a wide variety of interactive PowerPoint presentations for senior executives and clients.
  • Prepared PowerPoint presentation for the marketing department to show the results.

3. Campaign Performance

Here's how media planners use campaign performance:
  • Analyze data/results and develop insights for campaign performance reporting that leads to actions for future campaign performance improvement.
  • Develop and present detailed and customized client-tracking reports analyzing campaign performance as it relates to established goals.

4. MRI

Magnetic Resonance Imaging (MRI) is a non-invasive and painless procedure that uses strong magnetic fields, radio waves, and computers to create detailed and cross images of the body's inner parts. MRI scanner can detect anomalies inside the brain and spinal cord, find tumors or cysts, detect heart, liver, and other abdominal organ problems, and many more. MRIs are very useful in studying soft tissues and the nervous system. Aside from diagnosing diseases, doctors also use MRI to check how well you have recovered from a particular treatment.

Here's how media planners use mri:
  • Utilize all available market research tools; including: MRI, TNS, SQAD, Strata AND Nielsen programs.
  • Headed research projects using MRI Software to collaborate with CEO and senior level executives on new business development.

5. Digital Marketing

Here's how media planners use digital marketing:
  • Conducted research on display ad inventory and other forms of digital marketing and how it was applicable to company.
  • Interned with BraveMatters and conducted research on innovative ways to use digital marketing.

6. Nielsen

Nielsen is an independent global measurement and data company for consumer goods, consumer behavior, and fast-moving media. Nielsen provides its clients with market research, information, and data on what people around the world and locally watch, hear and buy, and how those choices intersect.

Here's how media planners use nielsen:
  • Tracked deal delivery utilizing Nielsen Overnights and Stewardship reports to produce quarterly post analysis
  • Researched current trends in television programming using Nielsen and other databases.

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7. POVs

Here's how media planners use povs:
  • Develop and present media recommendations, detailed monthly reports, POVs and media analyses to clients on a regular basis.
  • Investigated relevant media / marketing information and composed POVs for any potential to help elevate the MetroPCS brand.
Select Skills To Add To Your Resume

8. Media Research

Here's how media planners use media research:
  • Supported Media Manager and Senior Media Planner in developing media schedules and conducting media research.
  • Conducted comprehensive competitive media research for new business pitches.

9. TV

TV sometimes referred to as television or telly, is an electronic system for advertising, entertainment, news, and sports used to transmit images of stationary or moving objects with sound over a cable or via space by a device that converts sound and light to electrical waves and converts them back into visible rays of light and audible sounds.

Here's how media planners use tv:
  • Pulled reports detailing projected versus achieved exposure for TV quarterly and Radio annually, and securing reimbursement for shortfall where necessary.
  • Analyzed performance reporting and made optimization recommendations for digital media and direct response TV campaigns.

10. Client Facing

Here's how media planners use client facing:
  • Achieved promotion within short duration by gaining increased client facing responsibilities contributing to immediate results.

11. Math

Here's how media planners use math:
  • Composed national media proposals utilizing media math and benchmarking reports.

12. Facebook

Here's how media planners use facebook:
  • Identified and implemented new target audiences to improve paid performance of promoted content on Facebook.
  • Implemented a social media marketing campaign that generated 6,000 likes on Facebook.

13. KPIs

Here's how media planners use kpis:
  • Optimize & maintain active media plans to ensure campaign goals are exceeded and overall KPIs are met to ensure client satisfaction.
  • Plan and buy strategic digital, print and mobile/tablet media for IBM's Smarter Planet campaign to meet stated KPIs.

14. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how media planners use target audience:
  • Researched target audiences, television viewing habits, competitive spending, viewer-graphics and lifestyles to develop marketing metrics.
  • Conducted thorough research and analysis on target audiences and translated research data into meaningful information.

15. Insertion Orders

Insertion orders are contracts between an advertiser or respective advertising agency and a publisher. The agreed-upon contract details a print or online ad campaign.

Here's how media planners use insertion orders:
  • Supervised daily responsibilities of assistant planner including insertion orders, billing, positioning reports and reconciliation of clients' budgets.
  • Created insertion orders and coordinated with various newspapers to verify that copy ran according to specifications.
top-skills

What skills help Media Planners find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Media Planner resumes?

B

Bradley Van Alstyne Ph.D.

Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies Department, Dominican University of California

Experience: internships, co-curricular and extra-curricular projects, and any jobs held while in college. Those jobs may not be directly related to a media coordinator job description but could have other benefits like the team environment at a restaurant.

What soft skills should all Media Planners possess?

B

Bradley Van Alstyne Ph.D.

Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies Department, Dominican University of California

Working well with others, time management, and the ability to teach and supervise others.

What hard/technical skills are most important for Media Planners?

C

Clarke Caywood

Professor (founder group of IMC and PR in Medill) Joint Doctorate in Business and Journalism - Univ. Wis. Madison, Northwestern University

Specific to StratComm and PR that will be used, monitoring and strengthening textual, verbal, and visual commercial database systems linked to the financial market, competitors, and key stakeholders. Experience in "reaching" for data at meetings to contribute at a higher level.
Do you want to know more?
Read more about what experts have to say about Media Planner

List of media planner skills to add to your resume

Media Planner Skills

The most important skills for a media planner resume and required skills for a media planner to have include:

  • Media Planning
  • PowerPoint
  • Campaign Performance
  • MRI
  • Digital Marketing
  • Nielsen
  • POVs
  • Media Research
  • TV
  • Client Facing
  • Math
  • Facebook
  • KPIs
  • Target Audience
  • Insertion Orders
  • DoubleClick
  • Research Tools
  • Google Analytics
  • Comscore
  • Twitter
  • Media Buying
  • Media Sales
  • Kantar
  • Digital Campaigns
  • Out-of-Home
  • Google Adwords
  • Research Data
  • Account Management
  • Brand Awareness
  • Strategic Direction
  • Direct Response
  • SEM
  • Integrated Marketing
  • Campaign Results
  • Market Research
  • Simmons
  • RFP
  • Partner Agencies
  • Nissan
  • SEO
  • Competitive Analysis
  • Brand Marketing
  • ROI
  • Campaign Development
  • Local Radio
  • Campaign Objectives
  • Client Relationships
  • Media Management
  • Client Presentations
  • Srds

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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