Media Planner resume examples for 2025
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Table Of Content
Media Planner Resume
Work Experience Media Planner, K & H - Anderson, IN 2019 Planned budgets for online display advertising. Developed and executed email campaigns utilizing proprietary and purchased lists. Produced interactive flash creative based on music preference Developed and executed music preference based media plan including CPA campaign on Pandora Provided POVs on emerging media opportunities for upcoming campaigns. Created/managed online network media plans. Media Planner, St. Claire Regional Medical Center - Anderson, IN 2013 - 2019 Negotiated and placed all TV, cable, radio and newspaper advertising schedules for Health Care and Insurance accounts throughout Indiana. Developed POVs, media evaluation reports, mid-campaign analysis and post analysis reports for internal and client review. Analyzed online marketing tactics including buying with CPC, CPM, and developed e-mail marketing campaigns. Created and followed 20-30 weekly Insertion Orders for Radio, TV, and Digital adverting. Junior Account Executive, Xerox - Anderson, IN 2012 - 2013 Worked for Xerox client, 'The KPMG Consulting'. Learned DocuCare to perform routine maintenance on Xerox DocuColor 40 Color Copier/Printer and Xerox 1090 photocopier. Proposed and closed engagements to achieve total revenue growth (sale and annuity), profit, and customer satisfaction. Analyzed specific client orders, submitted weekly forecasts and sales goals, monitored expense controls, and performed trainee development programs. Developed and managed team of account supervisors and developed business plan, campaign database, and streamlined processes and programs. Skills Education Bachelor's Degree Marketing 2009 - 2012 Western Michigan University - Kalamazoo, MI |
Assistant Media Planner Resume
Nancy Flores Assistant Media Planner 54900 W. First St., Cincinnati, OH | (390) 555-9344 | nflores@example.com Work Experience Assistant Media Planner, Saatchi & Saatchi Advertising Worldwide - Cincinnati, OH 2020 Created budget summaries and presented findings into concise reports. Produced PowerPoint presentations as well as Excel spreadsheets, and coordinated and scheduled meetings for teams. Planned and executed sound media strategies and plans based on clear understanding of client objectives. Edited full length episodes to shorter "minisodes" using Final Cut Pro. Assistant Media Planner, Ing Security Life Of Denver - East Lansing, MI 2019 - 2020 Managed social media efforts leading to an increase in online engagement by 80 percent. Placed Radio, TV and Cable advertising for P&G, Gillette & JC Penney. Presented TV and Radio buy summaries to Account Team and Lexus client. Staff Writer, Ing Security Life Of Denver - East Lansing, MI 2009 - 2019 Maintained efficient communication between departments for timely delivery of requests. Contributed daily news stories and song premieres for online Copyedited print content and prepared articles for online Assisted in daily administrative tasks Skills Education Bachelor's Degree Advertising 2006 - 2009 Michigan State University - East Lansing, MI |
Digital Media Planner Resume
Walter Wilson Digital Media Planner phone(570) 555-4102 address85635 S. Oak Ln., Richfield, MN emailwwilson@example.com Experience 2017 Digital Media Planner Haworth · Richfield, MN • Analyzed various traditional and non-traditional media opportunities and made recommendations for broadcast as well as alternative out-of-home media. • Constructed social media calendars for small businesses to develop online presence Utilized Powtoon program to create BizProfitPro's promotional video • Delivered e-learning course packages to online LMS contractor via FTP site, including revisions and new content deploys. • Managed half a dozen YouTube channels (including two partner channels) that included SEO, Meta Data and community development. 2011 - 2017 Digital Media Coordinator Best Buy · Richfield, MN • Trained new associates on sales, customer service, hardware, and computer software. • Increased store presence on Instagram by 25% in my first year. • Monitored online presence and reputation by maintaining store location and business information on company website and Yelp!. • Interviewed regional celebrities and published interviews online. 2010 - 2011 Public Relations Assistant University of Iowa Hospitals & Clinics · Iowa City, IA • Created all press releases (English and Spanish) for all newspapers nationwide. • Coordinated travel requirements for CEO & staff throughout the United States & setup special events, & meetings for upper Management. • Updated and filed alumni contact information, scholarship recipient information, and alumni donations. • Collaborated with marketing agencies to produce accurate promotional materials. Skills • Content Marketing • Lab Equipment • Special Projects • Press Releases • Media Planning • Povs • VIP • Alumni • Athletics Website • Digital Strategy Education 2007 - 2010 Bachelor's Degree Marketing University of Iowa · Iowa City, IA |
How to write a media planner resume
Craft a resume summary statement
Put a resume summary on the top of your resume to highlight your accomplishments. A resume summary sums up your experience and skills, making it easy for hiring managers to understand your qualifications at a glance. Here are some tips to write a strong, impressive resume summary:
Step 1: Start with your professional title, or the one you aspire to.
Step 2: Detail your years of experience in media planner-related roles and your industry experience.
Step 3: What are your biggest professional wins? Here is your opportunity to highlight your strongest accomplishments by placing them at the start of your resume.
Step 4: Don't forget, your goal is to summarize your experience. Keep it short and sweet, so it's easy for recruiters to quickly understand why you're a great hire.
These four steps should give you a strong elevator pitch and land you some media planner interviews.Hi, I'm Zippi, your job search robot. Let me write a first draft of your summary statement.
List the right project manager skills
Your Skills section is a place to list all relevant skills and abilities. Here is how to make the most of your skills section and make sure you have the right keywords:
- You often need to include the exact keywords from the job description in your resume. Look at the job listing and consider which of the listed skills you have experience with, along with related skills.
- Include as many relevant hard skills and soft skills as possible from the listing.
- Use the most up to date and accurate terms. Don't forget to be specific.
Here are example skills to include in your “Area of Expertise” on a media planner resume:
- Media Planning
- PowerPoint
- Campaign Performance
- MRI
- Digital Marketing
- Nielsen
- POVs
- Media Research
- TV
- Client Facing
- Math
- KPIs
- Target Audience
- Insertion Orders
- DoubleClick
- Research Tools
- Google Analytics
- Comscore
- Media Buying
- Media Sales
- Kantar
- Digital Campaigns
- Out-of-Home
- Google Adwords
- Research Data
- Account Management
- Brand Awareness
- Strategic Direction
You can let Zippi customize your resume.
How to structure your work experience
A work experience section is a vital part of your resume because it shows you have the experience to succeed in your next job.
- Put your most recent experience first. Prospective employers care about your most recent accomplishments the most.
- Put the job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
- Include only recent, relevant jobs. This means if you're a fairly experienced worker, you might need to leave off that first internship or other positions in favor of highlighting more pertinent positions.
How to write media planner experience bullet points
Remember, your resume is not a list of responsibilities or a job description. This is your chance to show why you're good at your job and what you accomplished.
Use the XYZ formula for your work experience bullet points. Here's how it works:
- Use strong action verbs like Led, Built, or Optimized.
- Follow up with numbers when possible to support your results. How much did performance improve? How much revenue did you drive?
- Wrap it up by explaining the actions you took to achieve the result and how you made an impact.
This creates bullet points that read Achieved X, measured by Y, by doing Z.
Here are examples from great media planner resumes:
Work History Example #1
Media Planner
Starcom Mediavest Group
- Expanded N. American retail strategy into three new online brand store experiences (Best Buy, Walmart and Amazon).
- Presented quarterly PowerPoint presentations explaining media plan recommendations to four supervisors and three directors.
- Accumulated and analyzed ComScore and MRI data via Nielsen for media campaign optimization and vendor opportunities.
- Managed national TV buys across network, cable and syndication for the KraftOne activation team to ensure delivery.
- Developed Point of Views (POVs), syndicated research study overviews and user manuals.
Work History Example #2
Media Planner
Best Buy
- Assisted Advertisement Manager in planning and execution of Ad Sets.
- Informed customers of upcoming promotions when cross-selling DVDs, CDs and video games.
- Worked closely with the buyers at district.
- Developed media strategy for the Mercedes-Benz Tweet Race: The first Twitter-fueled race, a true paid- owned-earned program.
- Educated clients and colleagues on any relevant innovations influencing the space using open forum discussions, presentations, and formal POVs.
Work History Example #3
Media Buyer
RDI Marketing
- Studied demographic profiles for purchasing national TV for 30 minute infomercial media buys and:60 sec direct response buys.
- Calculated television ratings, impression, and CPM data and provided analysis on the data weekly to clients.
- Generated Nielsen TV Data studies for Colgate-Palmolive Company.
- Managed day to day performance expectation of SEO, SEM, and outside vendors.
- Assisted staff with troubleshooting computer problems.
Work History Example #4
Media Planner
Foote Cone & Belding Worldwide
- Collaborated in creation of an online case study to evaluate clicks-per-minute productivity of banner placements.
- Planned and negotiated all advertising including network TV, cable, radio, outdoor, print and direct mail.
- Networked with Internet industry professionals at local events to build up contacts and gather intelligence on competitors.
You can let Zippi customize your resume.
Add an education section to your resume
- The highest degree you have achieved.
- TWhere you attended school, and the dates (Although if you graduated some time ago, leave the date off to avoid ageism)
- TField of study
- TAny honors, relevant coursework, achievements, or pertinent activities
Here are some examples of good education entries from media planner resumes:
Bachelor's Degree In Marketing
Western Michigan University, Kalamazoo, MI
2009 - 2012
Highlight your media planner certifications on your resume
If you have any additional certifications or education-like achievements, add them to the education section.
Start simple. Include the full name of the certification. It's also good to mention the organization that issued the certification. Next, specify when you obtained the certification.
If you have any of these certifications, be sure to include them on your media planner resume:
- Google Data Analytics Professional Certificate
- Certified Medical Interpreter - Spanish (CMI)
- Certified Blockchain & Digital Marketing Professional