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Media Planner Education Requirements
Updated January 8, 2025
4 min read
There are several educational requirements to become a media planner. Media planners usually study communication, marketing, or advertising. 89% of media planners hold a bachelor's degree, and 8% hold an master's degree. We analyzed 2,986 real media planner resumes to see exactly what media planner education sections show.
The most common colleges for media planners are the Michigan State University and the Michigan State University.
There are also many online media planner courses to help get the education required to be a media planner.
There are certain media planner certifications that you should consider. These media planner certifications include Google Data Analytics Professional Certificate and Certified Medical Interpreter - Spanish (CMI).
What education do you need to become a media planner?
What degree do you need to be a media planner?
- Bachelor's, 89%
- Master's, 8%
- Associate, 2%
- Diploma, 0%
- Other Degrees, 1%
What should I major in to become a media planner?
- Communication, 19%
- Marketing, 19%
- Advertising, 13%
- Business, 12%
- Other Majors, 37%
Most common colleges for media planners
Media Planner Common College  | Percentages |
|---|---|
| Michigan State University | 9.98% |
| University of Texas at Austin | 8.70% |
| Syracuse University | 6.37% |
| New York University | 6.16% |
| University of California - Davis | 6.16% |
Best majors for media planners
| Rank | Major | Percentages |
|---|---|---|
| 1 | Communication | 19.1% |
| 2 | Marketing | 18.5% |
| 3 | Advertising | 13.3% |
| 4 | Business | 12.2% |
| 5 | Public Relations | 6.4% |
Best colleges for media planners
The best colleges for media planners are Northwestern University, Stanford University, and University of Southern California.
A media planner with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for media planners. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become media planners.
1. Northwestern University
Evanston, IL ā¢ Private
In-State Tuition
$54,568
Enrollment
8,451
2. Stanford University
Stanford, CA ā¢ Private
In-State Tuition
$51,354
Enrollment
7,083
3. University of Southern California
Los Angeles, CA ā¢ Private
In-State Tuition
$56,225
Enrollment
19,548
4. University of Pennsylvania
Philadelphia, PA ā¢ Private
In-State Tuition
$55,584
Enrollment
10,764
5. Pennsylvania State University
University Park, PA ā¢ Private
In-State Tuition
$18,454
Enrollment
40,108
20 best online courses for media planners
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Top 10 most affordable universities for media planners
The most affordable schools for media planners are Baruch College of the City University of New York, university of florida, and suny farmingdale.
If the best universities for media planners are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for media planners.
1. Baruch College of the City University of New York
New York, NY ā¢ Private
In-State Tuition
$7,262
Cost of Attendance
14,046
2. University of Florida
Gainesville, FL ā¢ Private
In-State Tuition
$6,381
Cost of Attendance
21,034
3. SUNY Farmingdale
Farmingdale, NY ā¢ Private
In-State Tuition
$8,306
Cost of Attendance
16,091
4. California State University - Dominguez Hills
Carson, CA ā¢ Private
In-State Tuition
$6,942
Cost of Attendance
14,469
5. Brigham Young University
Provo, UT ā¢ Private
In-State Tuition
$5,620
Cost of Attendance
18,136
Top 10 hardest universities to get into for media planners
The hardest universities for media planners to get into are Northwestern University, Stanford University, and University of Southern California.
Some great schools for media planners are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for media planners based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.
1. Northwestern University
Evanston, IL ā¢ Private
Admissions Rate
8%
SAT Average
1,508
2. Stanford University
Stanford, CA ā¢ Private
Admissions Rate
4%
SAT Average
1,497
3. University of Southern California
Los Angeles, CA ā¢ Private
Admissions Rate
13%
SAT Average
1,445
4. Boston University
Boston, MA ā¢ Private
Admissions Rate
22%
SAT Average
1,420
5. Villanova University
Villanova, PA ā¢ Private
Admissions Rate
29%
SAT Average
1,407
Top 10 easy-to-apply-to universities for media planners
The easiest schools for media planners to get into are Barry University, oklahoma wesleyan university, and holy names university.
Some schools are much easier to get into. If you want to start your career as a media planner without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for media planners.
1. Barry University
Miami, FL ā¢ Private
Admissions Rate
91%
SAT Average
1,006
2. Oklahoma Wesleyan University
Bartlesville, OK ā¢ Private
Admissions Rate
68%
SAT Average
964
3. Holy Names University
Oakland, CA ā¢ Private
Admissions Rate
70%
SAT Average
849
4. Notre Dame College
Cleveland, OH ā¢ Private
Admissions Rate
90%
SAT Average
994
5. Saint Joseph's College of Maine
Standish, ME ā¢ Private
Admissions Rate
84%
SAT Average
1,069
Average media planner salary by education level
| Media Planner education level | Media Planner salary |
|---|---|
| Master's Degree | $60,359 |
| Bachelor's Degree | $58,333 |
Media Planner Education FAQs
Have more questions? See all answers to common arts, entertainment, sports, and media questions.
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Updated January 8, 2025
Updated January 8, 2025