Best states for a Media Planner

Q: What is the best state for media planners?

The best state to be a media planner is Connecticut based on media planner salaries and job opportunities.

Q: What is the highest paying state for media planners?

The highest paying state for media planners is Maine based on Zippia’s salary database.

Q: What is the worst state for media planners?

The worst state for media planners is Mississippi, due to a combination of low salaries and few job opportunities.

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Are you wondering which place in the United States is the best state for media planners? Knowing how challenging it is to figure out where to start your career or where to move to advance your career, we decided to bring you a list of best states for media planner jobs.This way, if you are newly entering the job market, or you are looking to change jobs, you know which places are the best for media planner jobs.

To that end, we dove into our dataset of job and salary numbers to figure out which states have the best opportunities for media planners. Connecticut is the best state for media planners, where the median salary is $67,481.We found that Connecticut is the best state for media planner jobs, whereas Mississippi is the worst.

If you're looking for a Media Planner job, here are five companies hiring now:

10 best states for media planners in 2025

1. Connecticut
Total Media Planner Jobs: 189
Average Annual Salary: $67,481
Lowest 10 Percent Earn: $54,000
Highest 10 Percent Earn: $82,000
Location Quotient:
1.33
Media Planner Jobs in Connecticut
2. Oregon
Total Media Planner Jobs: 184
Average Annual Salary: $66,007
Lowest 10 Percent Earn: $54,000
Highest 10 Percent Earn: $80,000
Location Quotient:
1.04
Media Planner Jobs in Oregon
3. Washington
Total Media Planner Jobs: 263
Average Annual Salary: $74,219
Lowest 10 Percent Earn: $61,000
Highest 10 Percent Earn: $89,000
Location Quotient:
0.84
Media Planner Jobs in Washington
4. Arkansas
Total Media Planner Jobs: 103
Average Annual Salary: $63,440
Lowest 10 Percent Earn: $50,000
Highest 10 Percent Earn: $80,000
Location Quotient:
0.92
Media Planner Jobs in Arkansas
5. North Dakota
Total Media Planner Jobs: 50
Average Annual Salary: $60,225
Lowest 10 Percent Earn: $50,000
Highest 10 Percent Earn: $71,000
Location Quotient:
1.26
Media Planner Jobs in North Dakota
6. Idaho
Total Media Planner Jobs: 79
Average Annual Salary: $62,074
Lowest 10 Percent Earn: $50,000
Highest 10 Percent Earn: $75,000
Location Quotient:
1.13
Media Planner Jobs in Idaho
7. Minnesota
Total Media Planner Jobs: 264
Average Annual Salary: $63,942
Lowest 10 Percent Earn: $52,000
Highest 10 Percent Earn: $77,000
Location Quotient:
0.93
Media Planner Jobs in Minnesota
8. District of Columbia
Total Media Planner Jobs: 107
Average Annual Salary: $66,383
Lowest 10 Percent Earn: $52,000
Highest 10 Percent Earn: $83,000
Location Quotient:
1.49
Media Planner Jobs in District of Columbia
9. Colorado
Total Media Planner Jobs: 290
Average Annual Salary: $62,886
Lowest 10 Percent Earn: $50,000
Highest 10 Percent Earn: $78,000
Location Quotient:
1.14
Media Planner Jobs in Colorado
10. Maryland
Total Media Planner Jobs: 349
Average Annual Salary: $65,046
Lowest 10 Percent Earn: $51,000
Highest 10 Percent Earn: $81,000
Location Quotient:
1.29
Media Planner Jobs in Maryland

Media Planner JobsNear Columbus, OH

How Zippia determines the best states to be a media planner

You can read about how the best state rankings are calculated here.

Detailed list of the best states for a media planner

Rank	State	Average Salary	Lowest 10% Earn	Population	Job Count
1	Connecticut	$67,481	$54,000	3,588,184	189
2	Oregon	$66,007	$54,000	4,142,776	184
3	Washington	$74,219	$61,000	7,405,743	263
4	Arkansas	$63,440	$50,000	3,004,279	103
5	North Dakota	$60,225	$50,000	755,393	50
6	Idaho	$62,074	$50,000	1,716,943	79
7	Minnesota	$63,942	$52,000	5,576,606	264
8	District of Columbia	$66,383	$52,000	693,972	107
9	Colorado	$62,886	$50,000	5,607,154	290
10	Maryland	$65,046	$51,000	6,052,177	349
11	Alaska	$61,306	$54,000	739,795	48
12	Rhode Island	$60,189	$49,000	1,059,639	64
13	New Jersey	$64,686	$52,000	9,005,644	292
14	Virginia	$61,619	$48,000	8,470,020	429
15	New Hampshire	$56,881	$47,000	1,342,795	101
16	Wyoming	$55,209	$44,000	579,315	36
17	Utah	$55,789	$45,000	3,101,833	188
18	Texas	$60,694	$48,000	28,304,596	737
19	Tennessee	$58,238	$46,000	6,715,984	213
20	New York	$58,306	$47,000	19,849,399	956
21	California	$62,104	$49,000	39,536,653	1,514
22	Kentucky	$57,452	$45,000	4,454,189	129
23	Delaware	$55,430	$44,000	961,939	72
24	Massachusetts	$57,592	$47,000	6,859,819	437
25	West Virginia	$56,043	$44,000	1,815,857	45
26	Nebraska	$54,542	$43,000	1,920,076	97
27	Pennsylvania	$54,222	$43,000	12,805,537	512
28	South Carolina	$54,845	$43,000	5,024,369	167
29	Ohio	$55,760	$44,000	11,658,609	284
30	Florida	$55,166	$43,000	20,984,400	576
31	Illinois	$54,230	$43,000	12,802,023	555
32	Hawaii	$54,037	$46,000	1,427,538	59
33	North Carolina	$53,450	$42,000	10,273,419	393
34	Vermont	$51,352	$43,000	623,657	57
35	Nevada	$52,095	$41,000	2,998,039	109
36	Arizona	$52,642	$42,000	7,016,270	241
37	South Dakota	$51,569	$42,000	869,666	39
38	Alabama	$51,552	$40,000	4,874,747	139
39	Indiana	$52,038	$41,000	6,666,818	186
40	Iowa	$50,950	$40,000	3,145,711	129
41	Wisconsin	$49,417	$40,000	5,795,483	213
42	Louisiana	$51,686	$40,000	4,684,333	80
43	Oklahoma	$50,595	$40,000	3,930,864	67
44	Georgia	$50,242	$39,000	10,429,379	383
45	Missouri	$50,942	$40,000	6,113,532	175
46	Montana	$49,097	$40,000	1,050,493	43
47	Maine	$43,627	$36,000	1,335,907	57
48	Kansas	$48,772	$38,000	2,913,123	94
49	Michigan	$47,314	$38,000	9,962,311	270
50	New Mexico	$48,228	$38,000	2,088,070	64
51	Mississippi	$46,670	$36,000	2,984,100	74

Highest paying states for media planners

Rank	State	Avg. Media Planner Salary
1	Connecticut	$67,481
2	Oregon	$66,007
3	Washington	$74,219
4	Arkansas	$63,440
5	North Dakota	$60,225
6	Idaho	$62,074
7	Minnesota	$63,942
8	District of Columbia	$66,383
9	Colorado	$62,886
10	Maryland	$65,046
11	Alaska	$61,306
12	Rhode Island	$60,189
13	New Jersey	$64,686
14	Virginia	$61,619
15	New Hampshire	$56,881
16	Wyoming	$55,209
17	Utah	$55,789
18	Texas	$60,694
19	Tennessee	$58,238
20	New York	$58,306
21	California	$62,104
22	Kentucky	$57,452
23	Delaware	$55,430
24	Massachusetts	$57,592
25	West Virginia	$56,043
26	Nebraska	$54,542
27	Pennsylvania	$54,222
28	South Carolina	$54,845
29	Ohio	$55,760
30	Florida	$55,166
31	Illinois	$54,230
32	Hawaii	$54,037
33	North Carolina	$53,450
34	Vermont	$51,352
35	Nevada	$52,095
36	Arizona	$52,642
37	South Dakota	$51,569
38	Alabama	$51,552
39	Indiana	$52,038
40	Iowa	$50,950
41	Wisconsin	$49,417
42	Louisiana	$51,686
43	Oklahoma	$50,595
44	Georgia	$50,242
45	Missouri	$50,942
46	Montana	$49,097
47	Maine	$43,627
48	Kansas	$48,772
49	Michigan	$47,314
50	New Mexico	$48,228
51	Mississippi	$46,670

Media Planner best states FAQs

What is the best state for media planners?

What is the highest paying state for media planners?

What is the worst state for media planners?

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Best states for Media Planners

Updated January 8, 2025

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Total Media Planner Jobs:	189
Average Annual Salary:	$67,481
Lowest 10 Percent Earn:	$54,000
Highest 10 Percent Earn:	$82,000
Location Quotient:	1.33

Best states for a Media Planner

If you're looking for a Media Planner job, here are five companies hiring now:

10 best states for media planners in 2025

1. Connecticut

2. Oregon

3. Washington

4. Arkansas

5. North Dakota

6. Idaho

7. Minnesota

8. District of Columbia

9. Colorado

10. Maryland