How To Become A Media Director: What It Is and Career Path

What is a media director and how to become one

Updated January 8, 2025

4 min read

Quoted Expert

Mike Bromberg

As a Media Director, you will be spearheading and overseeing the entire activities of the company that has something to do with media, like campaigns. You will set goals, determine guidelines, build relationships, conceptualize campaigns, and develop strategies, among others.

Of course, as the Media Director, you need to have great leadership skills. Many people will look up to you and work under you, so you should be able to lead them to success. next is problem-solving skills. There will be times when you'll face obstacles or challenges, and you should be able to easily solve these challenges. Lastly, you need to have excellent speaking skills. In order to efficiently communicate with the people you're working with, you need to know what words to use and when to talk.

As a Media Director, you can earn around $92,950 per year on average. There is also an 8% job growth rate, so you know that this line of work is becoming more popular. From being a Media Director, you can become Vice President or Senior Vice President after some years.

What general advice would you give to a Media Director?

Mike Bromberg

Assistant Professor, East-West University

There are many great careers out there that can be attained as a result of getting a degree in English. One great example is the fact that many companies find that it's a necessity to develop and maintain their social media presence. They look for Communications Coordinators, social media managers, and media directors to make sure their materials, themes, and messages are organized and broadcasted efficiently and appropriately. Some people go on to graduate programs such as law school, as English courses engage heavily with reading, writing, and critical thinking skills.

ScoreMedia DirectorUS Average

Salary

7.9

Avg. Salary $112,564

Avg. Salary $59,228

Stability Level

8.7

Growth Rate 8%

Growth Rate 0.3%

Diversity

4.5

Race

American Indian and Alaska Native 0.42%

Asian 5.12%

Black or African American 5.97%

Hispanic or Latino 9.13%

Unknown 4.66%

White 74.70%

Gender

female 37.98%

male 62.02%

Age - 41

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 41

Stress Level

8.7

Stress level is very high

7.1 - high

Complexity Level

9.4

Complexity Level is advanced

7 - challenging

Work Life Balance

3.8

Work Life balance is poor

6.4 - fair

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Key steps to become a media director

Explore media director education requirements

Most common media director degrees

Bachelor's

76.3 %

Associate

9.0 %

Master's

8.7 %

Start to develop specific media director skills

Skills	Percentages
Digital Marketing	10.01%
Video Production	9.09%
Media Planning	6.24%
Client Relationships	4.68%
Facebook	4.49%

Complete relevant media director training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New media directors learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a media director based on U.S. Bureau of Labor Statistics data and data from real media director resumes.

Research media director duties and responsibilities

Manage course creation process from media asset creation to LMS formatting.
Manage a team performing mastering and short run duplication of 1000-1500 fully finish DVD products per day.
Manage online advertising including multiple search engine sponsor link (PPC) campaigns and display campaigns with different traffic providers/networks.
Utilize basic HTML, CSS and advance Photoshop techniques to maintain and update the website.

Get media director experience

Generally, it takes 2-4 years to become a media director. The most common roles before becoming a media director include internship, media supervisor team lead and media planner.

Prepare your media director resume

When your background is strong enough, you can start writing your media director resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a media director resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Media Director Resume templates

Build a professional Media Director resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Media Director resume.

Apply for media director jobs

Now it's time to start searching for a media director job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

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