How much do media coordinators make?

Media coordinators make an average salary of $40,000 in a year. However, what a person working in media makes depends a lot on their experience and position level. Entry-level media coordinator roles will make around $35,000 to $40,000 annually, while high-level media coordinator jobs make upwards of $60,000 in a year.

How To Become A Media Coordinator: What It Is and Career Path

What is a media coordinator and how to become one

Updated January 8, 2025

4 min read

Quoted Experts

Molly Yanity Ph.D.,

Dr. Tom Hallaq

Media Coordinators are communications professionals who plan and implement targeted communications and advertising content for clients. They research, write, proofread, and edit all content for broadcast, print, and online distribution channels. They coordinate the execution of marketing and advertising campaigns for broadcast, digital, and media outlets. Furthermore, they negotiate deals with media channels. Moreover, they serve as liaisons between their clients and media organizations, monitor all campaigns, and compile a report on results.

Media coordinators are required to have a bachelor's degree in communications, media, or a related field. They must have at least three years of work experience in a similar role. They are an expert at targeted communications and advertising campaigns. Also, they must be conversant with SEO, web traffic metrics, and social media practices. Key skills include interpersonal, decision-making, research, and communication skills. Their salary ranges from $33,000 to $55,000, which is $42,495 on average yearly.

What general advice would you give to a Media Coordinator?

Molly Yanity Ph.D.

Associate Professor of Journalism Chair of Journalism, Quinnipiac University

Getting a journalism job out of college is always tough and, here we are, in the middle of a global pandemic with historic unemployment, so it's going to be even tougher. That said, I have already had students, who graduated in May, hired for jobs in the field. But, my general advice here is to be realistic about your situation and move accordingly. Let's say you have to start making your student loan payments. You likely aren't going to be able to supplement an entry-level position with a serving job right now, so maybe you have to take the responsibility in education, or marketing. That's OK. If that is the practical route you have to go, do it, but keep your journalism contacts fresh. Keep looking for great story ideas and pursue them on a freelance basis. You are too young, at this point, to make a career mistake that is going to derail you. I had a recent grad interview for a writing gig in NYC in March. She got a call that the publication froze hiring. She just accepted a job in her hometown school district and is working part-time in retail. It's temporary... and temporary is fine while the entire country has its finger on the pause button.

ScoreMedia CoordinatorUS Average

Salary

3.7

Avg. Salary $47,471

Avg. Salary $59,228

Stability Level

7.3

Growth Rate 8%

Growth Rate 0.3%

Diversity

6.6

Race

American Indian and Alaska Native 0.59%

Asian 5.31%

Black or African American 10.11%

Hispanic or Latino 12.00%

Unknown 5.09%

White 66.90%

Gender

female 63.39%

male 36.61%

Age - 40

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40

Stress Level

7.3

Stress level is high

7.1 - high

Complexity Level

8.8

Complexity Level is advanced

7 - challenging

Work Life Balance

3.8

Work Life balance is poor

6.4 - fair

Key steps to become a media coordinator

Explore media coordinator education requirements

Most common media coordinator degrees

Bachelor's

82.3 %

Associate

7.5 %

Master's

6.4 %

Start to develop specific media coordinator skills

Skills	Percentages
Facebook	10.67%
Instagram	10.42%
Twitter	8.88%
Digital Marketing	5.17%
Social Media Marketing	5.11%

Complete relevant media coordinator training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New media coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a media coordinator based on U.S. Bureau of Labor Statistics data and data from real media coordinator resumes.

Research media coordinator duties and responsibilities

Manage social media assets using HootSuite, TweetDeck, and mobile apps.
Track generate leads in CRM to better understand trending of events and campaigns.
Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.

Prepare your media coordinator resume

When your background is strong enough, you can start writing your media coordinator resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a media coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Media Coordinator Resume templates

Build a professional Media Coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Media Coordinator resume.

Apply for media coordinator jobs

Now it's time to start searching for a media coordinator job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do media coordinators rate their job?

-/5

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1 Star

Media Coordinator reviews

A zippia user wrote a review on Oct 2019

Pros

The opportunity to listen to a variety of opinions added to the intrigues.

Cons

The insults and the unnecessary propaganda.