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What is a marketing team leader and how to become one
A marketing team leader is an individual who is responsible for overseeing and creating project plans to deliver marketing campaigns for a business or an organization. They supervise a marketing team that is responsible for promoting products and services and establishes goals and initiatives to find new markets. These individuals manage budgets and staff, work with upper management to ensure that company marketing goals are met, and coordinate with internal and external clients and customers.
Most marketing team leaders have a bachelor's in business, marketing, sales, or a related field. Employers may also consider candidates who have a High School diploma or equivalent, and comparable experience and skills in marketing. These individuals should possess strong communication, organizational, and marketing skills, and should be comfortable managing staff and interacting with the client.
A marketing team leader can make up to $83,000 a year, and the career field is expected to grow 8% by 2028.
What general advice would you give to a Marketing Team Leader?
Tobias Sellier
Senior Director, American Public Power Association
Avg. Salary $67,150
Avg. Salary $59,228
Growth Rate 10%
Growth Rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 54.32%
male 45.68%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity Level is advanced
7 - challenging
Work Life balance is poor
6.4 - fair
Marketing Team Leader career paths
Key steps to become a marketing team leader
Explore marketing team leader education requirements
Start to develop specific marketing team leader skills
Skills 
Percentages Digital Marketing 11.55% Work Ethic 10.91% Lead Generation 8.58% Market Research 5.25% SEO 4.07% Complete relevant marketing team leader training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing team leaders learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing team leader based on U.S. Bureau of Labor Statistics data and data from real marketing team leader resumes.Research marketing team leader duties and responsibilities
- Manage annual $60K marketing budget expenditures to maximize brand awareness and ROI.
- Achieve 83K web page views , 2.7M Twitter followers , 6.6K YouTube views through creative and compelling think leadership content.
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Maintain property specific Facebook fan pages for social media marketing.
Get marketing team leader experience
Generally, it takes 8-10 years to become a marketing team leader. The most common roles before becoming a marketing team leader include internship, marketing internship team lead and sales associate.Prepare your marketing team leader resume
When your background is strong enough, you can start writing your marketing team leader resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing team leader resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose From 10+ Customizable Marketing Team Leader Resume templates
Build a professional Marketing Team Leader resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Marketing Team Leader resume.
Apply for marketing team leader jobs
Now it's time to start searching for a marketing team leader job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How Did You Land Your First Marketing Team Leader Job
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Average marketing team leader salary
The average Marketing Team Leader salary in the United States is $67,150 per year or $32 per hour. Marketing team leader salaries range between $42,000 and $106,000 per year.
What Am I Worth?
How do marketing team leaders rate their job?
Marketing Team Leader reviews
Safety of the employees and opportunities to learn and leadership
Not to be listened by the employees
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Autonomy, relationship biolding
Meetings needs of all parties can be difficult but good negotiation helps!
Updated January 8, 2025
