Marketing Manager
Marketing Specialist Job 18 miles from Apex
About the Company
Hengst of North America is an independent and wholly owned subsidiary of Hengst Group with global Headquarters in Muenster Germany. Hengst Group is a privately held company founded in 1958 by Walter Hengst. Hengst of North America is a South Carolina based company and we pride ourselves on technical innovations and being a solution provider in today's vehicle and filtration industry. We are passionate about our work, our team members, and our innovation within the industry.
About the Role
The Marketing Manager is responsible for driving the marketing efforts in support of the external sales team. This includes developing and implementing marketing strategies, creation of marketing content, and creating brand awareness. This person will support all business units in North America including engine & mobile, independent aftermarket, and industrial markets.
Responsibilities
Marketing Strategy Development and Implementation
Align with corporate Marketing guidelines and protocol. Ensure that local Business Units adhere with format, content, and approach to marketing.
Align with global Product Managers to ensure local messaging and value propositions are consistent with the global strategy
Consult with local Business Unit teams to ensure marketing efforts are in support of the business needs and sales acquisition efforts
Develop strategies and drive actions to enhance and build brand recognition in the local market.
Manage marketing budget to stay within cost limits
Trade show and exhibition planning and execution
Marketing Communications/Digital Marketing Responsibilities.
Lead marketing communications and digital marketing efforts including social media posting and marketing campaigns
Develop and in depth understanding of customer/prospect personas, needs and journeys to manage and optimize the channel marketing mix.
Manage all aspects of the marketing mix to optimize customer engagement within defined budgets.
Partner with engineering, sales, and customer service to support new product launches - own go-to-market planning, sales and marketing tool development, and training for all product launches.
Develop programs and tools that improve the customer experience in support of customer retention.
Manage all aspects of digital marketing including strategy development, budgeting, execution, and measurement of effectiveness. This includes leadership of website, social media, content development, SEO, marketing automation and more.
Lead ongoing development of sales enablement tools that articulate the benefits of Hengst products - videos, case studies, whitepapers, blogs, etc.
Manage all external marketing agencies to drive content and communications development and implementation.
Create, track, and report on key marketing and campaign metrics. Provide insights and recommendations to optimize performance.
Qualifications
Bachelor's Degree in Marketing, Business Administration or a related field. Master's or MBA preferred.
10+ years minimum experience in marketing or product management.
Demonstrated B2B marketing or product management experience - supporting filtration or related industry preferred.
Experience managing complex projects, ambiguity and the capability to manage multiple priorities in a fast-paced, rapidly evolving environment.
Strong presentation and interpersonal skills. Can effectively communicate and present ideas to stakeholders throughout different levels of the organization to energize, build rapport, and influence.
Metrics-driven and analytical mindset - proven ability to prioritize, drive, and achieve results.
Fluently speak, read and write in English. Knowledge of German preferred.
Required Skills
Leadership (setting pace, decisiveness, change management, team development, ability to influence, organizational awareness).
Interpersonal skills (relationship building, teamwork, interpersonal insight, conflict resolution, customer orientation).
Communication (verbal communication, persuasive impact, listening, written communication).
Judgment and thinking (strategic thinking, original thinking, judgment and decision making, problem solving, awareness).
Personal characteristics (motivation/commitment, flexibility, assertiveness, results orientation, resilience, quality orientation).
Growth Marketing Manager
Marketing Specialist Job 12 miles from Apex
Captura is a workflow and e-commerce software provider built for professional photographers, uniting industry-leading products and expertise from Fotomerchant, ImageQuix, Photolynx, Skylab, Studio Ninja, and Capturelife. With a focus on delivering customer-centric tools that simplify processes and increase efficiency, Captura is dedicated to helping photographers make more revenue, time, and opportunity through innovative technology solutions.
Working for Captura means being a part of an innovative, dedicated, and fast-growing global team where the opportunity for impact, career growth, and learning are embedded in our culture. We are excited to come to work every day and seek team members who are enthusiastic, value collaboration, have ideas to share, and want to continuously grow with our customers.
Position Summary
Reporting to the Director of Growth Marketing, the Customer Growth Marketing Manager will play a critical role in our enterprise, sales-led go-to-market organization.
This is a unique opportunity to shape the customer marketing playbook at Captura. As our first customer-focused Growth Marketing Manager, you will be pivotal in driving upsell, cross-sell, and expansion pipeline in partnership with our Sales & CS teams, with a primary focus on our high volume photography vertical. You'll advocate for the features that delight our customers and drive growth, and create customer-focused campaigns in close collaboration with product marketing, customer success, growth marketing, content, design, and events.
You will create and execute campaigns that educate and empower customers to maximize the value they can experience with the Captura product suite. You'll serve as a key partner with the customer success team to understand customer needs, pain points, behaviors, and successes. And you'll use these insights to foster customer advocacy and serve as a feedback loop for marketing, sales, and product.
Responsibilities:
Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities
Lead and manage customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns
Connecting with customers to ensure continued education and success throughout the relationship lifecycle
Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.
Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
Manage a library of up-to-date customer success stories
Manage recurring customer satisfaction surveys to drive change throughout the organization
In collaboration with product marketing, create marketing content for customer success to help at-risk customers with training
Target happy customers for upsell, cross-sell, and advocacy opportunities
Provide product feedback given by advocates to the product team
Track, measure, and improve key customer-focused metrics, including NPS/CSAT
Requirements:
4+ years of customer marketing experience in a high-growth environment, enterprise B2B software preferred
Excellent communication skills, with the ability to effectively convey complex concepts to non-technical audiences.
Strong analytical skills, with the ability to analyze data sets and extract actionable insights.
Experience with marketing automation tools and CRM systems, HubSpot & Salesforce strongly preferred.
Proven track record in developing and executing successful customer marketing campaigns.
Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
Creative thinker with a strong attention to detail and the ability to think outside the box.
Collaborative team player with the ability to work cross-functionally and build relationships with stakeholders.
Knowledge of customer segmentation and targeting strategies.
Proficient in using data analytics tools to measure and optimize marketing performance.
Strong understanding of digital marketing channels, including email, social media, and content marketing.
Why Join Us
We firmly believe our differences make us collectively stronger. At Captura, we are committed to building a team diverse in background and experience.
We recognize diversity as the presence of differences, including race, gender, religion, sexual orientation, ethnicity, nationality, socioeconomic status, language, (dis)ability, age, religious commitment, and political perspective. Diversity also encompasses differences in principles, values, thoughts, and beliefs.
We believe our culture is also rich in opportunities for growth and experience.
Captura is an equal opportunity employer that considers all applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Benefits:
Amazing colleagues
Dog-friendly office
Hybrid work schedule (Tues, Wed, Thurs in office) at our offices in Raleigh and Vancouver
Innovative work environment with resources to bring ideas to fruition
100% employer-covered health, dental, and vision benefits for employee and family
Discretionary/”unlimited” PTO
10 paid holidays
1 floating holiday
401(k) with 4% match
Employee engagement program and perks
Lunches, happy hours, snacks, and many events throughout the year
Compensation: $120,000/ year
Marketing Manager (Oracle)
Marketing Specialist Job 12 miles from Apex
Prometheus Group is a team of self-starters centered on being resourceful, accountable, and results-focused. Career progress is based on merit and not years of service or attaining certifications. Our drive and dedication to creating great products for our global customers are at the heart of all we do! In joining Prometheus, you will become a part of the largest global provider of comprehensive enterprise asset management (EAM) software solutions that support the management life cycle for equipment maintenance and operations.
Job Summary:
Prometheus Group is seeking a Marketing Manager specializing in Oracle and JD Edwards to join our dynamic team. In this role, you will be responsible for developing and executing strategic marketing plans to drive awareness, engagement, and demand for our Oracle and JD Edwards solutions. The ideal candidate will have a strong background in marketing, with specific experience in Oracle and JD Edwards products. Your ability to create and implement effective marketing campaigns will play a critical role in the success of the company.
Key Responsibilities:
Develop and execute comprehensive marketing plans for Oracle and JD Edwards solutions.
Create and manage marketing campaigns, including digital, social media, email, and content marketing.
Spearhead events, from identifying and evaluating relevant events to attending and representing the company.
Collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding.
Conduct market research and analysis to identify opportunities and trends.
Develop and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
Track and analyze metrics to measure the progress and success of marketing programs and overall spend.
Manage participation in industry and company-sponsored events.
Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
Develop programs to attract new customers, generate leads, and grow the business.
Plan and execute marketing initiatives to improve brand awareness.
Stay up-to-date with industry trends and best practices.
Requirements and Qualifications:
Bachelor's degree in Marketing, Business, or a related field
3+ years of marketing experience
Experience with Oracle and JD Edwards products - nice to have
Leading marketing campaigns and event experience - required
Proven track record of developing and executing successful marketing campaigns
Strong understanding of digital marketing, social media, and content marketing
Excellent communication and interpersonal skills
Ability to think strategically and creatively
Detail-oriented and highly organized
Self-motivated and able to work independently and as part of a team
Experience with Salesforce or HubSpot
Why PG?
Aside from being passionate about customers and tech, there are tons of reasons to be a part of a high growth, international software company. You get to work alongside a group of fun-loving, hard-working people who enjoy winning as a team!
Benefits Overview:
We offer an attractive benefits program to meet the diverse needs of our teammates:
Employee base HSA plan, dental, life and short-term disability coverage 100% paid for by Prometheus Group
HSA & FSA plan options
Retirement Savings with Generous Company Match & Immediate Vesting
Gym membership to O2 Fitness
Casual dress attire
Half-Day Fridays
Generous Paid Time Off
Company Outings, Trips & Activities
Prometheus Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
#LI-onsite
Senior Marketing Specialist- Solutions Team
Marketing Specialist Job 12 miles from Apex
TransPerfect's Marketing & Communications team is looking for a full time Senior Marketing Specialist to join our Solutions Marketing Team, responsible for market research, go-to-market strategies, digital marketing, and performance marketing efforts.
With over 8,000+ worldwide employees, over $1.1 billion in annual revenues, and 120+ global locations, TransPerfect is the world's largest provider of language and technology solutions for global business.
The ideal candidate will have a minimum of 3-4 years of previous experience in a similar role, and a strategic, data-driven approach to marketing. This role is ideal for a marketing professional who thrives in a cross-functional environment, collaborating with product, sales, and marketing teams to drive engagement, generate leads, and support revenue growth.
Primary responsibilities include:
Market Research & Analysis
Become an expert in our offerings and customer needs.
Conduct market research to define Ideal Customer Profiles (ICPs), personas, pain points, and opportunities.
Analyze competitors to refine positioning and identify market gaps.
Monitor industry trends and emerging technologies to inform strategy.
Go-To-Market (GTM) Strategy
Collaborate with product owners to develop and execute GTM plans for new and existing offerings.
Document product use cases to inform messaging and content.
Maintain core marketing documentation, including positioning statements, value propositions, and buyer personas.
Align marketing efforts with sales objectives and product roadmaps.
Oversee branding and packaging, including product and feature naming conventions.
Digital Marketing & Lead Generation
Conduct research, analysis, and discovery with stakeholders to inform promotional strategy
Plan and execute lead generation campaigns in collaboration with performance marketing by developing and executing campaign and content plans that are deployed by performance marketing.
Ensure all promotional activities have clear KPIs to measure success and to allow performance optimization.
Analyze and optimize campaign strategies
Report on campaign performance
Content Creation & Management
Identify needs for sales enablement materials, such as brochures, pitch decks, and case studies.
Work with subject matter experts to create content aligned with customer needs.
Execute multi-channel content strategies, including blog posts, white papers, webinars, and email nurtures.
Engagement & Audience Interaction
Ensure campaigns include consistent engagement experiences and video content that encourage audience interaction.
Sales Collaboration
Regularly engage with sales teams to gather insights and refine marketing strategies.
Support sales with messaging, solution narratives, and pitch materials.
Event Support
Partner with sales enablement and event teams to optimize messaging, content promotion, and lead generation for events.
Data-Driven Decision Making
Conduct ROI analysis to measure marketing effectiveness.
Gather and synthesize data from sales, marketing, and client interactions to improve future campaigns.
Use analytics tools to measure performance and provide actionable insights.
Identify new ways to enrich target audiences for campaigns.
Cross-Functional Collaboration
Act as a bridge between product, sales, and marketing to ensure alignment on strategy and priorities.
Collaborate with digital marketing, creative teams, and product managers to deliver cohesive campaigns.
Partner with production and solution teams to incorporate user feedback into product development.
Proof Points & Customer Advocacy
Collect testimonials, case studies, and proof points from satisfied clients.
Conduct focus groups and user interviews to refine messaging and uncover new opportunities.
Continuous Improvement
Stay up to date on new marketing technologies and methodologies.
Identify opportunities for market expansion and cross-vertical use cases.
Required Skills:
Minimum Bachelor's degree or its equivalent, with preference for Marketing, Communications, or another relevant field
3-4 years of proven marketing experience is essential.
Effective communication skills, both written and verbal.
Basic design capabilities (i.e., Canva) and proficient in Microsoft Office 365
Prior work on trade shows or large-scale events/promotional campaigns.
Brand management/development experience.
Marketing platforms experience is a plus.
Travel 10-15%
About Us:
TransPerfect was founded in 1992 with a simple mission to provide the highest quality language services to leading organizations worldwide. Started as a two-person company operating out of a dorm room, TransPerfect has spent nearly three decades solving global business challenges for our clients, and has turned into one of the most successful growth stories in the business world.
The TransPerfect Global Group includes more than 30 individual operating companies that work both independently and collaboratively to help clients achieve their global business goals and objectives.
TransPerfect is the world's largest provider of language and technology solutions for global business. From offices in over 120 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 5,000 global organizations employ TransPerfect's GlobalLink technology to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at *********************
Digital Marketing Coordinator
Marketing Specialist Job 6 miles from Apex
Are you a creative sales-minded, strategy-driven individual with a passion for Digital marketing and a genuine interest in communicating with clients daily? We are seeking a strong Digital Marking Coordinator whose job is to grow a sales pipeline by creating a comprehensive marketing strategy and setting appointments for Raleigh Wealth Solutions in Cary, NC.
The primary purpose of position is to consistently execute test, collect and analyze data to achieve maximum ROI in paid search campaigns. Monitor, report and communicate with the Executive Leadership on best practices, strategies, performance, and recommendations. Being able to deliver relevant and actionable analytic data to understand opportunities for increasing search relevancy, keywork research and tagging.
Qualifications:
Bachelor's degree required
2 + years of relevant experience required
Working knowledge of Google Analytics, Google Data Studio, and other reporting platforms
Expertise in Google ads, Google Local ads, and Bing ads
Strong analytical skills
Ability to write content, copy and message in a variety of styles, voices, and tones
Adaptable to different target audiences, product categories and branding initiatives
Job Responsibilities:
Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and advertising on these outlets
Maintain social media presence across all digital channels
Call, schedule, and follow-up with prospects for appointments from seminars and events
Record notes from every client conversation in the database
Follow-up and track client referrals from digital outlets
Email Director of Administration a status at the end of each day
Coordinate and follow up with all leads that come in through social medial channels
Identify trends and insights, and optimize spend and performance base on those insights
Manage weekly email campaigns to clients and prospects
Manage and follow-through on new marketing ideas
Review marketing focus with team during staff meetings
Assist Advisor with tracking A+ prospects
Salary:
$55K + bonus opportunities throughout the year
Benefits:
MERP
401(k)
Profit sharing
Lifetime Fitness membership
PTO
Flex time (2 hours per week, excluding Monday mornings or Friday afternoons)
Maternity/Paternity leave
Hours:
Monday: 8:30am-5:30pm; Tuesday-Thursday: 9:00am-5:30pm; Friday: 9:00am - 5:00pm
Presented by Advisor Employee Services Thank you for your interest in the Digital Marketing Coordinator role. Advisor Employee Services, a consulting firm located in Lenexa, Kansas, represents the top 1% of financial advisors in all 50 states in their hiring needs. Please take a moment to explore our website and the services provided ************************** We are not a staffing firm but together have built a reputable and continuously expanding business model which allows us to pinpoint the exact personnel needs of these established financial advisors. If you feel that you have the skills it takes for the position responsibilities listed, please apply today!
Business Development Specialist
Marketing Specialist Job 12 miles from Apex
Business Development Specialist
Experience: 3 to 5 years in commercial landscape sales (or like-services) preferred.
Type: Full-time
Greene Resources is seeking a Business Development Specialist to join a growing and dynamic team!
Job Description:
Identify potential clients and the decision-makers within targeted organizations.
Prospect for potential new clients within the market/targeted geographic area.
Set up meetings with clients/decision-makers.
Develop a consistent sales pipeline of opportunities.
Participate in estimating and pricing services.
Prepare and execute pitches/proposals for clients.
Handle objections by working through differences to a positive conclusion.
Forecast sales targets and ensure they are met.
Engage in industry functions, such as association events and networking conferences.
Identify opportunities for campaigns, services, and referral sources that will lead to an increase in sales opportunities.
·
Position Requirements:
Ability to present a professional image that reflects clients expectations.
Strong knowledge of the commercial real estate market.
Grow, maintain, and leverage personal/professional networks.
Using knowledge of the market and competitors, identify and develop the company's unique selling propositions and differentiators.
Grow our new targeted business pipeline and sell to new clients.
Identify and develop a rapport with new clients.
Grow trust and relationships with people.
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Benefits:
401K plan with matching.
Commission Pay.
Paid Time Off.
Company Paid Life Insurance.
Supplemental Life Insurance available.
Medical, Dental, Vision Insurance.
Profit Sharing.
Weekly Pay.
Greene Resources is part of Array Corporation, the leading technology-enabled workforce solutions company whose mission is to fix how labor is bought, sold and delivered to enable universal access to the American Dream.
We are proud to be an Equal Employment Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Marketing Demand Specialist
Marketing Specialist Job 12 miles from Apex
We are seeking a motivated and detail-oriented Marketing Demand Specialist to join our team. This role will support marketing initiatives that drive brand awareness, enhance customer engagement, and contribute to our corporate strategic growth. The ideal candidate is a creative thinker with strong organizational skills and a passion for marketing in a technical and innovative industry.
Key Responsibilities:
Assist in the development and execution of marketing campaigns across multiple channels, including digital, print, and events.
Coordinate the production of marketing materials, such as brochures, presentations, newsletters, and advertisements.
Manage content updates for the company website and social media platforms, ensuring accuracy and alignment with brand standards.
Support planning and execution of trade shows, events, and customer presentations, including logistics, materials preparation, and on-site coordination as needed.
Conduct market research to identify trends, customer needs, and competitor activities.
Monitor and report out on the performance of marketing campaigns using analytics tools to measure effectiveness and ROI.
Collaborate with the sales team to ensure marketing materials and campaigns align with sales goals.
Maintain and organize the marketing database, including customer contacts, digital assets, and campaign records.
Provide administrative support for the marketing team, including scheduling, meeting preparation, and vendor communications.
Performs other duties as requested.
Marketing Specialist
Marketing Specialist Job 18 miles from Apex
We are looking for a creative and energetic professional to support LeChase's various marketing, communications and business development efforts. The Marketing Specialist will play a critical role in ensuring that the company's brand, core values, and culture are reflected across a wide range of communications throughout all of the regions LeChase operates. This individual will need to be a collaborative team player, creative-minded, detail orientated, efficient, organized, and self-motivated. The position also requires common sense, good judgement, an eye for graphics and composition, and a respect for the confidential aspects of LeChase's business. Additionally, this individual should be committed to personal growth through professional development and community engagement in the AEC industry
This individual must be able to work with senior-level management and technical staff to strategize responses to Requests for Proposals (RFP's) and prepare teams for interviews. This requires time management skills, the ability to communicate clearly, and to develop/incorporate relevant visuals/infographics. Tasks may involve the development and enhancement of stock copy and repurposing of other content to tailor it for each specific response shared through a variety of multimedia platforms. The ability to handle multiple tasks and adhere to strict timelines is critical.
GENERAL RESPONSIBILITIES:
Preparation of qualification packages, requests for proposals, interview materials
Generation of marketing collateral including project sheets and resumes
Regional and corporate event support
CRM and PR database maintenance and support
Proofing, editing and review of various marketing proposals and collateral
Project, employee and event photography support
QUALIFICATIONS:
2-4 years experience in the marketing or communications field.
BS/BA in relevant field preferred.
Experience within the Architecture, Engineering or Construction field preferred
Experience with Adobe Creative Suite (specifically InDesign and Photoshop) and proficient in Microsoft Products preferred
Excellent grammar, writing skills, editing skills, and proofreading skills
About LeChase:
Established in 1944, LeChase prides itself on offering the capabilities of a large firm while maintaining the personalized service of a small firm. Today, the company ranks among the nation's top contractors - providing general construction and construction management services in a wide range of industries and on projects of all sizes. With a dedicated team of professionals striving to deliver excellence, the firm has earned a reputation for quality, safety and integrity. In addition to serving customers from its operations across the East Coast, LeChase can provide resources to meet the unique needs of clients no matter where they are located.
EEO Statement:
LeChase is an Equal Opportunity Employer and prohibits discrimination of any kind during the hiring process, including but not limited to discrimination on the basis of race, color, sex, disability, protected Veteran status, nationality, religion, age, pregnancy, sexual orientation, gender identity, genetic information, or any other non-merit-based factor.
A culture of empowerment.
A place to thrive.
Note to Recruiters, Placement Agencies, and Similar Organizations: LeChase does not accept unsolicited resumes from agencies. Please do not forward unsolicited agency resume to our job alias, website or to any LeChase employee. LeChase will not pay fees to any third-party agency or firm and will not be responsible for any agency fees, associated with unsolicited resumes. Unsolicited resumes received will be considered property of LeChase and will be processed accordingly.
*Salary commensurate upon experience*
Head of Growth Marketing
Marketing Specialist Job 12 miles from Apex
Vital Plan is seeking a dynamic and results-driven Head of Growth Marketing to join our team. This individual will be responsible for developing, executing, and optimizing strategies that drive sustainable customer acquisition, engagement, and retention. The Head of Growth Marketing will lead a cross-functional team to accelerate growth while delivering measurable results. This role requires a deep understanding of digital marketing channels, data analytics, and innovative growth strategies.
This leadership position reports to the CEO. Local candidates are preferred, however, we are open to considering qualified remote applicants willing to travel.
Key Responsibilities
Growth Strategy & Execution:
Develop and implement data-driven growth marketing strategies to drive significant increases in customer acquisition, engagement, retention, and revenue.
Set and manage growth targets (e.g., Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Ad Spend (ROAS)), and ensure the team delivers results.
Lead the creation of growth plans tailored to specific business goals, adjusting strategies as needed to meet evolving market conditions.
Develop test plans to gather critical insights for constant funnel improvement. These plans should include tests on channels, ad copy, design, audience segmentation, and landing pages.
Establish and manage relationships with third-party digital vendors, ad agencies, and other partners.
Customer Acquisition & Retention:
Design and execute customer acquisition strategies across multiple channels (paid media, SEO, content marketing, social media, email marketing, influencer marketing, etc.).
Optimize the sales funnel to drive higher conversion rates, leveraging customer insights to continually improve lead-to-customer conversion.
Develop and oversee retention campaigns to enhance customer lifetime value (LTV) by improving repeat purchases, engagement, and overall customer experience.
Data-Driven Decision Making:
Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of campaigns and adjust tactics accordingly.
Use A/B testing, cohort analysis, and user behavior data to make informed decisions and optimize marketing strategies.
Implement data collection and analytics systems to track and improve campaign performance, while ensuring proper reporting to leadership.
Cross-Functional Collaboration:
Work closely with the product team to integrate product features into marketing campaigns and drive user growth through product enhancements.
Collaborate with the customer support team to ensure customer feedback is integrated into marketing strategies and to improve the customer journey.
Partner with the sales team to align marketing campaigns with sales objectives and to develop lead generation strategies.
Team Leadership & Development:
Lead, mentor, and manage a team of growth marketers, data analysts, and creatives, fostering a culture of experimentation and continuous improvement.
Develop and implement team training and development plans to ensure the growth and success of each team member.
Provide direction and support to ensure marketing activities are aligned with the overall company growth strategy.
Use project management tools to organize resources and track progress, and ensure effective stakeholder communication.
Innovation & Experimentation:
Continuously test new growth marketing channels, strategies, and tactics to identify high-impact opportunities (growth hacking).
Stay up to date with industry trends, new marketing technologies, and emerging channels to ensure the company is leveraging the latest techniques and tools.
Budget Management:
Manage the marketing budget to ensure efficient allocation of resources across channels.
Continuously assess ROI and adjust spending to maximize performance and reach business goals.
Skills & Qualifications
Proven Experience: At least 5-7 years of experience in growth marketing, digital marketing, or a related field within an eCommerce environment.
Data-Driven Mindset: Strong analytical skills with a deep understanding of marketing analytics and performance metrics.
Multi-Channel Expertise: Extensive experience in paid media, SEO, SEM, content marketing, email marketing, social media, and affiliate marketing.
Growth Hacking Knowledge: Experience with growth hacking techniques and driving rapid user acquisition, virality, and product-driven growth.
Leadership & Team Management: Strong leadership skills with a proven track record of managing and mentoring teams.
Creative & Strategic Thinking: Ability to think creatively and strategically to develop innovative marketing initiatives that drive growth.
Tech-Savvy: Proficiency with marketing automation tools, CRM systems, analytics platforms, and A/B testing tools.
Excellent Communication: Strong verbal and written communication skills, with the ability to present complex data and insights in a clear, actionable way to stakeholders.
Relentless Passion & Drive: A deep passion for creating something meaningful and impactful, with a commitment to building solutions that positively influence the world.
Why Join Us?
Impactful Role: Be at the forefront of driving our company's growth and success and delivering trusted health products that make a real difference for our customers.
Collaborative Environment: Work with a talented and passionate team in a collaborative, fast-paced environment.
Growth Opportunities: As a key player in our growth, you'll have the opportunity to shape the direction of our marketing efforts and grow professionally.
Competitive Compensation: We offer a competitive salary and benefits package.
Remote & Flexible Work Schedules: Enjoy the flexibility of working remotely and managing your schedule to maintain a healthy work-life balance.
How To Apply
Please submit your resume and a brief cover letter to *********************** outlining your experience and why you're a great fit for the Head of Growth Marketing role at our company. We look forward to hearing from you!
About Us
Founded by Dr. Bill Rawls, a renowned expert on chronic Lyme and related illnesses, Vital Plan is on a mission to help people overcome chronic health challenges and reclaim vibrant wellness. Backed by science and rooted in nature, Vital Plan offers premium herbal supplements, education, and personalized support. Vital Plan is proud to have led over 12,000 customers to regain their health with our signature Restore Kit. In March 2025, we unveiled RESTORE180, a programmatic offering that builds on our many years of success with the Restore Kit. RESTORE180 is central to our growth plan moving forward and will be a key focus for our 2025 marketing strategies.
Vital Plan is proud to be an equal opportunity employer (EEO), welcoming applicants and employees of all genders, races, backgrounds, orientations, and nationalities. We believe that a wide range of viewpoints, experiences, and backgrounds strengthens our team and we support an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.
Marketing Associate
Marketing Specialist Job 12 miles from Apex
Foundry Commercial is seeking a Marketing Associate for our Raleigh office. The ideal candidate should be positive, proactive, provide efficient and accurate administrative assistance, customer service, and coordination for revenue producers and others as needed. The ideal candidate is laser-focused on delivering the best-in-class materials and results to our brokers and clients on or ahead of schedule.
The Marketing Associate will play a key role in supporting the brokerage teams by developing and executing marketing initiatives that showcase properties, drive client engagement, and support business growth. This role requires a collaborative and detail-oriented professional who can create high-quality marketing materials, manage digital campaigns, and coordinate effectively with brokers and other stakeholders.
Essential Job Functions:
Brokerage Support:
Collaborate with brokers to design and produce property marketing packages, including flyers, brochures, email campaigns, offering memorandums, proposals and more.
Customize marketing materials to align with client and property-specific needs.
Support brokerage teams in preparing for presentations and client meetings.
Property Marketing:
Manage online property listings on various platforms, ensuring accuracy and optimization.
Coordinate or take professional photography, videography, and virtual tours for listed properties.
Develop email campaigns to promote listings and track performance metrics.
Order property leasing signs and any additional on-site branded needs.
Digital Marketing:
Maintain the brokerage team's presence on social media, creating and scheduling posts to highlight listings, market trends, and team achievements.
Assist with website updates, including property pages and blog content.
Market Research and Insights:
Conduct research on market trends, comparable properties, and demographics to enhance marketing strategies.
Provide brokers with up-to-date market data and analytics to support client interactions.
Event Coordination:
Assist in planning and promoting brokerage-related events.
Coordinate event logistics and materials.
Administrative and Additional Tasks:
Maintain a database of marketing assets and property data.
Track project timelines and ensure all marketing deliverables are completed on schedule.
Process commission vouchers for the brokerage teams.
Assist in special projects as needed from other marketing areas of the business.
Education and Experience Required:
Bachelor's Degree from an accredited college or university
2-4 years Marketing experience required
Experience supporting a fast-paced sales team preferred
Proficient in Adobe Creative Suite and Microsoft Office
Detail-oriented, well-organized, team-oriented, able to handle multiple projects at any given time, and comfortable working in a fast-paced environment with the ability to work independently
Demonstrated experience with high-end graphics, marketing, or production environment
Experience in creative/strategic marketing in the business-to-business space
Ability to layout, format, review, and edit marketing materials with meticulous attention to detail
Knowledge of the commercial real estate space are a plus, but not required
Quick learner and advocate of new formats, trends and technologies
Mapping software a plus: Google Earth Pro, Google MyMaps, Regis, County GIS Systems
Knowledge of website design platforms, such as Squarespace is a plus
Foundry Commercial is an Equal Opportunity Employer
Foundry Commercial is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available person in every job. It is the policy of Foundry Commercial to grant equal employment opportunities to all qualified persons without regard to race, color, creed, sex, religion, age, national origin, marital status, sexual orientation, citizenship, physical or mental disability that does not prohibit performance of essential job functions, veteran's status, or any other conditions or identifications against which discrimination is prohibited.
Sales And Marketing Specialist
Marketing Specialist Job 45 miles from Apex
Job Title: Sales and Marketing Specialist
Company: The Weiner Group Inc.
Industry: Life Insurance
About Us:
The Weiner Group Inc. is a trusted provider of simplified issue life insurance products, offering valuable living benefits to help individuals and families secure their financial future. We are passionate about making life insurance accessible and impactful, and we are looking for a dedicated professional to join our team and drive business growth.
Position Overview:
We are seeking an enthusiastic and results-driven Sales and Marketing Specialist to play a key role in our company's expansion. This role requires a strong ability to connect with potential clients, close sales, develop new business opportunities, and market our life insurance products effectively. The ideal candidate thrives in a dynamic, performance-driven environment and is eager to maximize their earning potential through high commissions, bonuses, and incentives.
Key Responsibilities:
Sales Generation: Make outbound sales calls to potential customers, educate them on our products, and close sales.
Business Development: Identify new opportunities and expand our customer base through proactive outreach.
Marketing Execution: Promote our life insurance products effectively through strategic marketing initiatives.
Customer Relationship Management: Build and maintain strong relationships with clients to ensure long-term satisfaction and referrals.
Sales Strategy Implementation: Develop and execute sales plans to achieve and exceed targets.
Qualifications:
Previous experience in sales, marketing, or the life insurance industry preferred.
Excellent communication and persuasive selling skills.
Self-motivated and goal-oriented with a strong work ethic.
Ability to work independently and as part of a team.
A passion for helping clients secure their financial future.
What We Offer:
High commissions, lucrative bonuses, and exciting incentives.
Opportunities for career advancement and professional growth.
Comprehensive training and ongoing support.
A dynamic, high-energy work environment.
If you are ready to take your sales and marketing career to the next level with a company that values success and rewards performance, we want to hear from you! Apply today and join The Weiner Group Inc. in making a difference in people's lives through innovative life insurance solutions.
Entry Level Marketing Representative
Marketing Specialist Job 42 miles from Apex
Are you an ambitious professional looking for a rewarding career with significant income potential and a dynamic corporate environment? We're seeking individuals to join our team and help grow our marketing business.
This is an exciting opportunity to develop your career in a supportive, high-energy workplace with opportunities for professional growth and advancement. We are a medium sized office team of about 75 full time employees. Our office works to create the infrastructure and support for a nationwide group of sales people. Our goal is to drive revenue from our sales people by giving them back-office support including IT support, contracting support, event management, training, admin support, and marketing.
This role is specific to our marketing and sales department. You will be charged with generating marketing material and implementing these campaigns to drive sales. Additionally, a significant piece of this role is relationship management and outreach. You will be tasked with cultivating relationships with key accounts.
If you are a people person, love a fun corporate environment, enjoy the freedom to create, and have the desire to help others succeed and win then you are an ideal candidate.
Ideal Candidate Qualities
• Driven and energetic: We can't coach a good attitude or excitement.
• Coachable and adaptable: Open to learning and thriving in a fast-paced environment.
• Interpersonal skills: Comfortable building relationships and engaging with diverse individuals.
• Strong communication skills: Experienced in phone-based interactions.
• Organized and detail-oriented: Capable of managing tasks efficiently.
• Education: A college degree is preferred but not required.
Key Responsibilities
• Cultivate and maintain relationships.
• Coach and mentor individuals to enhance their productivity and grow their teams.
• Represent the company at corporate events, including National Conventions and training sessions.
• Travel occasionally to build relationships and network.
Compensation and Benefits
• Competitive base salary with the opportunity for bonus and commission.
• Additional commission opportunities for personal production.
• Professional development and growth is a requirement; you will be compensated as such.
Why Join Our Team?
• A collaborative and high-performing corporate culture.
• State-of-the-art office environment designed for productivity and innovation including a gym, salon, and massage therapist.
• Opportunity to make a meaningful impact by empowering others to succeed.
Ready to take your career to the next level? Submit your resume and contact information to schedule an interview.
Employer Content Brand Specialist
Marketing Specialist Job 13 miles from Apex
***Hybrid 3 Days On-site in Garner, NC***
Provides a functional and technical focus on the planning, development, and management of content across multiple channels. Creates and executes content marketing strategies that increases engagement, attracts talent, and increases our talent brand awareness. Utilizes an understanding of the target audience to produce content that resonates with that audience. Helps maintain a strong content and marketing strategy that is aligned with organizational and talent initiatives.
Key Responsibilities
Plans, develops, and/or executes creation of content, communication templates, image creation, video, blog posts, etc. aligned with brand guidelines and talent strategies.
Partners to develop and implement talent brand content strategies to effectively reach the desired target audience and talent marketing goals.
Partners to design, develop, implement, and fully document strategic brand solutions that meet business requirements with performance, usability, and quality metrics in mind.
Produces and maintains a master publishing calendar across a variety of online and digital channels and platforms.
Works collaboratively to establish content strategies, audience, calendars, and cadence for communications.
Produces and maintains a talent brand playbook and guidelines to streamline consistency across all channels and communications.
Utilizes an understanding of target markets to identify and set the tone of the content, ensuring copywriting and content standards are maintained, and developing a consistent "voice" for all online and digital content.
Conducts research on talent brand opportunities, recommends basic solutions, and helps implement sustainable resolutions.
Monitors content trends and stays informed on advancements in content technology and platforms, industry news and trends, to identify new content and communications opportunities.
Measures the impact of content and campaigns, reporting on content ROI, and collaborating to adjust strategies accordingly.
Minimum Qualifications (Education & Experience)
Experience in developing creative marketing campaigns and communications to enhance talent brand awareness
Experience with social media management platform to post content, track engagement, and/or monitor channel growth across multiple platforms
Working knowledge of content and layout design tools, content management systems, and graphic design (i.e., Adobe InCopy, InDesign, WordPress, Drupal, Joomla, Photoshop, Illustrator, Canva, Final Cut Pro, Premier Pro, etc.)
Good understanding of talent content strategies, digital communication, and content practices (i.e., SEO, SMO, and PPC) with the ability to use a Content Management System (CMS) and HTML to manage web content
Basic video production skills
Ability to anticipate and identify emerging trends in how people connect and communicate, and the implications for a global, multi-generation employee base
Good collaboration skills with the ability to share ideas, knowledge, and best practices
Good communication, organization, time-management and multi-tasking skills with the ability to effectively prioritize multiple tasks simultaneously 9. Strong MS Office and/or Google Suite skills with the ability to learn and apply new technologies
Critical-thinking, problem-solving, and creative skills with the ability to troubleshoot basic problems within a complex environment and existing guidelines
Ability to be flexible and resourceful to accommodate shifting priorities
Ability to design and deliver basic reports and dashboards using various table types, charts, key performance indicators, metrics, etc.
Ability to measure and report on effectiveness of content and campaign through data review and recommend strategies to adapt accordingly
Essential Knowledge, Skills, And Abilities
Bachelor's degree in related field (i.e., literature, journalism, marketing, communications) or equivalent experience
1+ year of experience or the knowledge, skills, and abilities to succeed in the role
Preferred Knowledge, Skills, And Abilities
Experience with Phenom TXM
Experience in content creation, marketing, talent branding and management, brand communications, or similar field
Microsoft Power BI skills
Experience working with protein manufacturing employer brand content
Physical Demands
While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, keyboard, and occasionally lift up to 15 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, color vision and the ability to adjust focus.
The noise level of the office environment is usually moderate; the noise level in the manufacturing environment may exceed 85 DBA and require hearing protection.
Occasional travel may be required.
Disclaimer
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of what is required of personnel so classified. Furthermore, they do not imply or establish a contract for employment and are subject to change at the discretion of the employer.
Butterball, LLC is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.
Marketing and Administrative Coordinator
Marketing Specialist Job 12 miles from Apex
MORE Real Estate Group, working under the Keller Williams umbrella, is a team of highly skilled professionals dedicated to providing exceptional, comprehensive and data-driven real estate services. We accomplish this by listening and actively keeping our client's best interests in mind. Then we combine our years of experience with the most advanced technologies and techniques to provide the highest quality real estate services for buyers, sellers, investors, and those with a vested interest in the business of real estate.
Job Description
The Marketing & Administrative Coordinator will be deeply committed to supporting the CEO in growing the business through multiple lead generation channels, to growing his/her own skills, and to develop into a supportive leader within the team.
Primary Objectives
-
Build referral business from past clients to 60% of total annual business.
Maintain database communication campaigns to result in a 20% registration to conversion ratio.
Coordinate and implement all systems for marketing, branding and internet lead generation.
Produce listing marketing materials and schedule promotional programs for listings.
Publish, maintain, and engage on social media outlets for both listings and branding to increase market share.
Assist with the creation and implementation of special branding projects.
Document and maintain the marketing, branding and lead generation activities in the operations manual.
Regular Work Activities
-
Produce listing marketing materials and schedule promotional programs for listings.
Produce regular, unique content for listings and branding.
Lead generation through monitoring and engagement on social media and website outlets.
Continuous research about target service areas and local events to ensure relevant delivery of services on blogs, websites, and social media outlets.
Maintain visibility of MORE on the internet through content generation that delivers maximum SEO.
Maintain website updates.
Create, maintain, and track effectiveness of a touch campaign for past clients.
Create, maintain, and track effectiveness of touch campaigns for database leads.
Monitor website analytics to ensure marketing efforts are meeting business goals.
Analyze effectiveness of marketing strategies.
Track Lead Generation numbers and conversion rates.
Measure the ROI on lead generation and marketing efforts.
Monitor Search Engine placement.
Research new marketing opportunities.
Qualifications
Experience, Training, and Education
-
High school graduate, Bachelor's degree with marketing concentration preferred
1 - 3 years of marketing experience
3 - 5 years of administrative experience
Proficiency in internet interactions including social media channels, marketing campaigns and SEO
Additional Information
All your information will be kept confidential according to EEO guidelines.
Leasing & Marketing Professional
Marketing Specialist Job 12 miles from Apex
If you love making people feel at home, you'll love working at Willow Bridge Property Company. Whether you're just starting your career or joining later in your journey, we're eager to help you find your perfect fit. Willow Bridge is a full-service residential property company with deep roots in the industry. Since our early days as Lincoln Property Company, we set the standard of excellence for multifamily operators and developers. Active in more than 75 markets in the U.S., Willow Bridge oversees over 180,000 apartment units and has $3B in owned assets under management.
Willow Bridge is currently hiring for an experienced Leasing & Marketing Professional to oversee the leasing of apartments and assist with resident relations. We are looking for an entrepreneurial-minded person who enjoys building relationships with their team and with customers. Does that sound like you? Become part of the Willow Bridge family and grow your career path today.
Responsibilities
The responsibilities of the Leasing & Marketing Professional are as follows:
* Manage all aspects of the leasing process, including leasing apartments, preparing lease paperwork and assisting to ensure a smooth move-in.
* Greet clients, assess needs, answer questions and provide tours of the apartments and community.
* Process applications, and prepare and review lease agreements and renewals.
* Respond to in-person, phone and email inquiries, which includes providing leasing information, making appointments and creating and following up with maintenance requests.
* Assist with completing weekly, monthly and special reports as assigned by the Leasing Manager or Business Manager.
* Receive deposits and rent money, and record appropriately.
* Provide excellent customer service and assist all clients with a positive and friendly tone
Qualifications
The qualifications for a Leasing & Marketing Professional are as follows:
* High school diploma or equivalent is required. Bachelor's degree is preferred.
* Excellent verbal and written communication skills.
* Customer service focused with the ability to be a strong team player.
* Proficient in Microsoft Office (Word, Excel).
* Able to multitask and meet deadlines in a timely and organized manner.
* Must be able to work a flexible schedule, including weekends.
* Must be able to tour the community with clients, which includes walking the property and climbing stairs.
* This role MAY require a valid driver's license
Leasing & Marketing Professional Benefits
Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.
Marketing Specialist
Marketing Specialist Job 12 miles from Apex
The Marketing Specialist position is responsible for supporting the creation, execution, and tracking of marketing programs, initiatives, and tactics to reach and impact target audiences. The position is responsible for delivering sales enablement, communication and marketing initiatives that assist with business growth, client retention, relationship, and brand building. The Marketing Specialist contributes to excellent customer service and teamwork by collaborating and interacting with internal team members and external shareholders as needed.
**Section 2: Job Functions, Essential Duties and Responsibilities**
+ Assist in marketing planning and develop needed marketing initiatives to drive departmental, line of business, and corporate goals.
+ Develop and help design tailored, impactful content, materials, and email campaigns for key audiences that support business KPIs.
+ Assist with developing and publishing website and social media content.
+ Help coordinate, support, and participate (as needed) in industry and company events.
+ Evaluate and summarize marketing effectiveness across all channels and make recommendations for changes or enhancements.
+ Support and reinforce company brand standards in all internal and external communications and materials.
+ Serve on cross-functional teams and work independently.
+ Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients.
+ Our I-Client service philosophy and our Core Values of People Matter, Quality First and Integrity Always should be visible in your actions on a day-to-day basis showing your support of our organizational culture.
**Supervision**
+ N/A
**Section 3: Experience, Skills, Knowledge Requirements**
+ Bachelor's degree in business or related field.
+ A minimum of two years of marketing or communications experience.
+ Ability to write and communicate effectively and professionally across multiple mediums, including digital, social, and print.
+ Excellent presentation, communication, critical thinking, project management and organization skills.
+ Ability to perform duties with accuracy, strong attention to detail, and meet deadlines consistently.
+ Self-motivated team player who is comfortable working in a collaborative, fast-paced environment.
+ Strong knowledge of MS Office products including Word, Excel, and PowerPoint.
+ Understanding of financial services industry preferred.
+ Prior work experience in marketing, communications, or sales in a fast-paced business environment preferred.
+ Prior work experience supporting or developing brand and sales enablement initiatives preferred.
+ Prior exposure to client relationship management and marketing automation software preferred (e.g., Pardot, Salesforce Marketing Cloud, Microsoft Dynamics).
**_For all virtual remote positions,_** _in order to ensure associates can effectively perform their job duties with no distractions, we require an uninterrupted virtual workspace and there is also an expectation of family care being in place during business hours. Additionally, there is an internet work speed requirement of 25 Mbps or better for individual use. If more than one person is utilizing the same internet connection in the same household or building, then a stronger connection is required. If you are unsure of your internet speed, please check with your service provider_ **_. Note: For call center roles specifically_** _, it is a requirement to either hardwire your equipment directly to the internet router or ensure your workstation is in close proximity to the router. Please ensure that you are able to meet these expectations before applying._
We are proud to be an Equal Opportunity Employer
_Be aware of employment fraud. All email communications from Ascensus or its hiring managers originate ****************** ****************** email addresses. We will never ask you for payment or require you to purchase any equipment. If you are suspicious or unsure about validity of a job posting, we strongly encourage you to apply directly through our website._
Ascensus provides equal employment opportunities to all associates and applicants for employment without regard to ancestry, race, color, religion, sex, (including pregnancy, childbirth, breastfeeding and/or related medical conditions), gender, gender identity, gender expression, national origin, age, physical or mental disability, medical condition (including cancer and genetic characteristics), marital status, military or veteran status, genetic information, sexual orientation, criminal conviction record or any other protected category in accordance with applicable federal, state, or local laws ("Protected Status").
Marketing & Communications Associate - Entry Level
Marketing Specialist Job 18 miles from Apex
Does the thought of associating with the best and brightest in the technical and creative world get your heart pumping? Do you look for ways to process improvement? Are you always thinking of a more innovative or unique approach? If you've answered yes to these questions, let's chat!
Marketing is everywhere: it offers diverse opportunities and its cutting edge is being redefined every day. Effective marketing is critical in large corporations, small companies, and for-profit and nonprofit organizations. In a world of fast-paced media that range from TV to Twitter, the demand for outstanding marketing professionals has never been stronger.
Compass Point Innovations principles make us powerful and one of the leading marketing and sales firms in our industry. These values include community, vision, and hard work.
Community: Our team members and our customers are a part of our family; the community our team has built is continuously supported and honored.
Vision: To sustain focus on a vision, one must be willing and able to innovate. Our team's vision stays clear and our innovative culture is embraced by our top management and flows through the organization effortlessly.
Hard work: Hard-work, grit, relentlessness; these are merely just a few characteristics of the team here. We believe in hard work equaling high commissions. You get the chance to earn while you learn how to be a Marketing & Communications GURU!
Responsibilities:
Support in developing and executing direct client presentations
Help and attend client-facing roles and/or visit job sites as needed
Assist in the development and execution of proposals, as needed
Collaborate with team members on ways to improve sales margins
Participate in the development and execution of a direct marketing campaign
Reliable Transportation to the office and client meetings required
Persons with Experience in the following areas should apply: Marketing Communications, Communications, Communication Skills, Marketing Communications Assistant, Sales Communications, Marketing and Communications, Integrated Marketing Communications, Marketing Communications Business, Communications and Sales, Integrated Communications, Event Communications
Experienced Marketing Expert/Agency for B2B Professional Services Startup
Marketing Specialist Job 12 miles from Apex
We are a B2B professional services startup targeting professional services, e-Commerce and software companies with annual revenues between $50M and $150M. We are seeking an experienced marketing expert or agency to design and execute comprehensive marketing strategies that minimize the time to our first client acquisition. This role will involve pre-launch planning, business launch activities, and ongoing marketing initiatives to ensure rapid and sustained growth.
Scope of Work
1. Strategic Planning
Quick-Start Marketing Plan: Develop a tactical plan with immediate steps to secure our first clients.
2. Business Launch Marketing: Fast-Track Client Acquisition
Website Optimization: Create or enhance our website for lead generation, ensuring it is SEO-friendly and optimized for conversions.
Landing Pages: Develop high-converting landing pages tailored to specific services and target audiences.
Content Marketing: Create and disseminate impactful content (blogs, whitepapers, case studies) that resonate with target clients' needs.
Email Marketing Campaigns: Design and implement targeted email campaigns to nurture leads and drive conversions.
Paid Advertising: Set up and manage PPC campaigns (e.g., Google Ads, LinkedIn Ads) for immediate lead generation.
Social Media Marketing: Develop and execute strategic campaigns on platforms like LinkedIn to engage decision-makers and promote services.
Webinars and Virtual Events: Plan and promote webinars or virtual events to demonstrate expertise and attract potential clients.
Sales Enablement: Produce sales collateral (brochures, presentations, one-pagers) to assist the sales team in converting leads.
3. Ongoing Marketing Activities: Sustained Growth and Lead Nurturing
Lead Generation and Management: Maintain a steady pipeline through ongoing lead generation efforts.
Content Updates: Regularly refresh content to keep audiences informed and engaged.
SEO and SEM Optimization: Continuously optimize SEO and SEM strategies to boost visibility and drive organic traffic.
Analytics and Reporting: Track KPIs, assess marketing performance, and provide actionable insights with regular reports.
Campaign Optimization: Adjust campaigns based on performance data for maximum ROI.
CRM Integration: Implement and manage CRM systems (e.g., HubSpot, Salesforce) to streamline lead tracking and nurturing.
Deliverables
Tactical Marketing Plan with immediate action steps
Optimized website and high-converting landing pages
Content assets (blogs, whitepapers, case studies)
Set up and execution of email marketing campaigns
Managed paid advertising campaigns (setup, management, reporting)
Social media strategy and content
Webinars/virtual event planning and execution
Sales collateral creation
Monthly marketing performance reports
CRM setup and lead management
Timeline
Project Kickoff: Within 1 month
Pre-launch Completion: 1-2 months
Business Launch Marketing: December, January, February
Ongoing Marketing Activities: Continuous with monthly evaluations
Budget We are seeking proposals with fixed fee structures or fixed monthly retainer arrangements to ensure budget predictability. Please include:
Fixed Fee Proposal: Total cost for the entire project or specific milestones.
Fixed Monthly Fee Proposal: Monthly rate for ongoing marketing services.
Specify your preferred payment structure within your proposal. Leaving this out will automatically reject your application.
Required Skills and Expertise
B2B Marketing Experience: Proven track record in B2B marketing, especially in professional services, E-Commerce and software sectors.
Rapid Implementation Skills: Ability to design and implement marketing plans swiftly for quick client acquisition.
Digital Marketing Expertise: Strong proficiency in SEO, SEM, PPC, email marketing, social media, and content marketing.
Lead Generation Proficiency: Solid experience in lead generation and management for driving conversions.
We look forward to your proposal and the opportunity to partner in propelling our growth from the outset.
Required Skills:
Content Marketing HubSpot Event Planning Brochures Steps Email Marketing Milestones Structures Lead Generation Social Media Marketing E-commerce Deliverables Advertising Campaigns Optimization LinkedIn Analytics Digital Marketing Strategic Planning Integration Strategy Presentations Social Media Email Software Planning Design Marketing Business Sales Management
Senior Marketing Events and Campaign Specialist (RapidScale)
Marketing Specialist Job 12 miles from Apex
Company Cox Communications, Inc. Job Family Group Marketing Job Profile Events & Campaign Marketing Sr Specialist Management Level Individual Contributor Flexible Work Option Can work remotely anywhere in the specified country Travel % Yes, 15% of the time Work Shift
Day
Compensation
Compensation includes a base salary of $72,200.00 - $108,200.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Job Description
At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help SMBs and enterprises alike simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure and Google to a full set of Private Cloud and Cybersecurity solutions, RapidScale helps companies turn technology into their biggest competitive advantage. As part of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.
RapidScale is seeking a Event & Campaign Specialist to assist with the setup, execution, and tracking of events and digital campaigns. This position is perfect for someone looking to grow their career in marketing operations, specifically in CRM management, event coordination, and campaign execution.
The Event & Campaign Specialist will play a key role within our alliance partner organization in ensuring that campaigns are effectively managed within Salesforce and HubSpot, providing support to the marketing team in optimizing campaign performance and reporting.
Key Responsibilities:
* Salesforce and HubSpot Setup: Assist in setting up and managing digital campaigns, lead flows, and event-related activities within Salesforce and HubSpot, ensuring proper integration and tracking.
* Campaign Execution: Help support the execution of both digital and event-based campaigns, from initial setup through to post-campaign reporting.
* Data Management: Manage and organize event and campaign data (e.g., lead lists, attendee registrations) in Salesforce and HubSpot, ensuring accurate data flow and reporting.
* Reporting and Analysis: Track campaign performance across multiple channels using Salesforce and HubSpot, providing insights on key metrics such as engagement, conversion rates, and ROI.
* Event Coordination Support: Support event logistics, including the creation of event registration pages, managing post-event communications, and ensuring follow-up activities are completed.
* CRM Maintenance: Help maintain and update Salesforce and HubSpot CRM systems, ensuring data accuracy, consistency, and organization.
* Collaboration: Work closely with the marketing team and cross-functional departments to ensure campaigns are executed smoothly, with proper alignment across assets and messaging.
* Data Preparation for MBR/QBR: Assist with preparing data for Monthly and Quarterly Business Reviews (MBR/QBR), ensuring that performance data is accurate and aligned with the business goals.
Minimum Requirements:
* Experience managing events and campaigns for an SI/ISV/MSP
* Bachelor's degree in a related discipline and 4 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience; or 8 years' experience in a related field
* Experience with marketing automation platforms, specifically Salesforce and HubSpot.
* Experience in digital marketing, CRM systems, and event management.
* Demonstrated organizational and time-management skills.
* Strong written and verbal communication skills.
* Proficiency in SFDC, Demandbase, On24, Hubspot, Highspot, etc.
* Ability to work independently and collaboratively in a fast-paced environment.
Preferred Qualifications:
* Familiarity with Salesforce and HubSpot CRM tools (internships or relevant coursework/projects are a plus).
* Basic knowledge of email marketing, lead nurturing, and reporting.
* Experience with event management platforms (e.g., Eventbrite) is a plus.
* Proficiency with Microsoft Office (Excel, PowerPoint, Word).
Benefits
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that's true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we're creating a world that is smarter and more connected. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
Marketing Specialist
Marketing Specialist Job 12 miles from Apex
Datavant is a data platform company and the world's leader in health data exchange. Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format. Our platform is powered by the largest, most diverse health data network in the U.S., enabling data to be secure, accessible and usable to inform better health decisions. Datavant is trusted by the world's leading life sciences companies, government agencies, and those who deliver and pay for care.
By joining Datavant today, you're stepping onto a high-performing, values-driven team. Together, we're rising to the challenge of tackling some of healthcare's most complex problems with technology-forward solutions. Datavanters bring a diversity of professional, educational and life experiences to realize our bold vision for healthcare.
Datavant is a data platform company for healthcare whose products and solutions enable organizations to move and connect data securely. Datavant has a network of networks consisting of thousands of organizations, more than 70,000 hospitals and clinics, 70% of the 100 largest health systems, and an ecosystem of 500+ real-world data partners.
By joining Datavant today, you're stepping onto a highly collaborative, remote-friendly team that is passionate about creating transformative change in healthcare. We invest in our people and believe in hiring for high-potential and humble individuals who can rapidly grow their responsibilities as the company scales. Datavant is a distributed, remote-first team, and we empower Datavanters to shape their working environment in a way that suits their needs.
We are seeking a versatile and driven marketer with 3-5 years of experience to join Datavant's Life Sciences, Ecosystem, and Public Sector marketing team. This role is a great fit for candidates with prior experience in a B2B SaaS company, particularly in the health data and/or life sciences space, and with some product marketing experience.
The ideal candidate will bring a range of marketing skills, contributing across multiple marketing disciplines to help us achieve our business objectives and drive commercial success. While expertise in all areas listed below is not required, candidates should demonstrate experience, capability, or interest in multiple of these domains.
This role is ideal for a marketer who enjoys variety and thrives in a collaborative, growing environment. You'll gain the chance to work across a variety of marketing disciplines and build a well-rounded skillset, with the opportunity to ultimately scope out and own a domain of marketing.
**Areas of Contribution:**
**Product Marketing Content & Sales Enablement**
+ Draft compelling, customer-centric content, including blog posts, case studies, sales narratives, one-pagers, ebooks, and white papers.
+ Develop thought leadership pieces and sales enablement assets that align with our brand voice and business objectives.
+ Create messaging and proof points that resonate with customers and drive deeper engagement.
+ Partner closely with product and customer success teams to understand needs and refine existing materials or develop new resources to support sales efforts.
+ Develop assets that articulate our value proposition and enable the go-to-market (GTM) team to tell our story effectively.
+ Collaborate with cross-functional teams to ensure alignment on messaging and product positioning.
**In-Market Activity (Demand Generation, Thought Leadership, Events)**
+ Plan and execute multi-channel marketing activities to drive brand awareness and generate leads.
+ Work with the sales team to proactively identify and plan joint marketing efforts with key customer partners, such as press releases, case studies, or webinars.
+ Measure and analyze in-market performance to inform future efforts.
+ Contribute to thought leadership strategies positioning Datavant as an industry expert with a distinct perspective; create messaging, talk tracks, and related materials based on thought leadership stances.
+ Develop content for events, including presentations, talking points, and promotional materials.
+ Collaborate with internal and external stakeholders to ensure event success.
**Marketing Operations & Systems**
+ Utilize tools like Salesforce and HubSpot to manage campaigns, track performance, and ensure operational efficiency. Make recommendations to optimize marketing tactics using data and performance metrics.
+ Oversee email marketing, including newsletters and nurture streams; bring proficiencies in pulling target lists and optimizing sends.
+ Offer strategies to enhance our customer segmentation and targeting efforts.
+ Build systems and processes to optimize team efficiency, such as refining our case study database and maintaining editorial calendars.
+ Implement tools and practices that enable smarter, more scalable marketing operations.
+ Support marketing administration, including tracking budgets, processing invoices, and coordinating with vendors to ensure timely execution of projects.
**Customer Insights & Competitive Intelligence**
+ Contribute to efforts to gather insights into customer needs and feedback, market trends, and competitive positioning.
+ Contribute to optimizing our mechanisms for collecting and managing customer insights and competitive intelligence, ensuring these resources are accessible and actionable for the team.
+ Collaborate with internal stakeholders to ensure insights are incorporated into product development, messaging, and strategy.
+ Develop dashboards or reports to communicate findings and provide actionable recommendations to key stakeholders.
+ Translate findings into actionable strategies and marketing initiatives.
**Skills and Qualifications:**
+ At least 3-5 years of marketing experience, with exposure to a mix of the areas outlined above.
+ Strong writing and communication skills, with the ability to tailor messaging to different audiences.
+ Experience with marketing tools such as Salesforce, HubSpot, or similar platforms.
+ Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
+ A collaborative mindset and a willingness to learn new skills and tackle new challenges.
+ Analytical skills to measure the effectiveness of marketing efforts and drive continuous improvement.
**Preferred Qualifications:**
+ Experience in B2B SaaS marketing, healthcare data and/or life sciences companies.
+ Experience working closely with sales and product teams.
+ Familiarity with customer research and competitive analysis techniques.
+ Familiarity with marketing operations/managing a tech stack portfolio.
+ Demonstrated success in developing product marketing/sales enablement assets.
\#LI-BC1
We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.
The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.
The estimated total cash compensation range for this role is:
$60,000-$75,000 USD
To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.
This job is not eligible for employment sponsorship.
Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here (************************************************** . Know Your Rights (*********************************************************************** , explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.
At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way.
Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please contact us at *********************** . We will review your request for reasonable accommodation on a case-by-case basis.
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