B2B Social Media Copywriter
Marketing Manager Job 6 miles from Somerville
Our client, a management consulting firm, is looking for a Social Media Copywriter for a part-time remote contract. This person will be working on social media content exclusively and will have to be able to provide B2B social media work samples. This opportunity will be 20-25 hours a week working EST hours. Ideally looking for someone with 2+ years of social copywriter experience!
Beacon Hill is an equal opportunity employer and individuals with disabilities and/or protected veterans are encouraged to apply.
California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
If you would like to complete our voluntary self-identification form, please click here or copy and paste the following link into an open window in your browser: *****************************************
Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records.
Company Profile:
Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world class technology talent across all industries utilizing a complete suite of staffing services. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.
Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support and ERP roles.
Learn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting *************
Benefits Information:
Beacon Hill offers a robust benefit package including, but not limited to, medical, dental, vision, and federal and state leave programs as required by applicable agency regulations to those that meet eligibility. Upon successfully being hired, details will be provided related to our benefit offerings.
We look forward to working with you.
Beacon Hill. Employing the Futureâ„¢
Growth & Performance Marketing Manager
Marketing Manager Job 15 miles from Somerville
Abbott & Oaks is a fast-growing fine jewelry company on a mission to become the largest provider of vintage and antique jewelry in the country. As pioneers in the rapidly expanding vintage jewelry space, we blend history with modern marketing strategies to create a brand that resonates with collectors and fashion-forward audiences alike.
We are looking for a Growth & Performance Marketing Manager to take ownership of our paid acquisition strategy while also optimizing the broader customer journey. This is a high-impact role in a fast-paced startup where data-driven decision-making and creative experimentation are key to success.
Why Join Us?
Be a core part of a company on an exciting growth trajectory, shaping its marketing strategy from the ground up.
Work with a passionate team in a company that values creativity, analytical thinking, and continuous experimentation.
Manage a seven-figure marketing budget with the freedom to test, scale, and optimize across multiple channels.
Role Summary
As our Growth & Performance Marketing Manager, you will be responsible for managing and scaling paid acquisition while also optimizing our customer journey to maximize lifetime value (LTV). You will execute data-driven marketing campaigns, run A/B tests, and continuously refine our strategies to improve efficiency and performance.
This role is ideal for someone who thrives in a fast-moving startup environment, enjoys problem-solving, and has a blend of performance marketing expertise and growth hacking mindset.
Key ResponsibilitiesPaid Acquisition & Performance Marketing (60%)
Own and optimize paid advertising channels (Google, Facebook, Instagram, TikTok, Pinterest, etc.).
Scale ad spend efficiently, maintaining strong ROAS and CAC/LTV ratios.
Manage and test ad creatives, copy, and audience targeting strategies.
Develop attribution models and analytics frameworks to track success.
Continuously refine bidding strategies and marketing budgets for efficiency.
Growth & Funnel Optimization (40%)
Optimize landing pages, checkout flows, and conversion rates through A/B testing.
Implement lifecycle marketing strategies, including email/SMS retargeting and retention programs.
Build referral and loyalty programs to drive organic growth.
Identify and experiment with new growth channels (influencers, partnerships, UGC).
Analyze customer behavior, purchase patterns, and drop-off points to refine strategies.
Skills & Qualifications
3-7+ years of experience in performance marketing, growth marketing, or digital acquisition.
Proven success in scaling paid campaigns while maintaining profitability.
Deep expertise in Google Ads, Meta Ads, and TikTok Ads (experience with Pinterest is a plus).
Strong analytical skills with experience in Google Analytics, attribution models, and A/B testing.
Experience in conversion rate optimization (CRO) and improving customer acquisition funnels.
Ability to work cross-functionally with creative, product, and data teams.
Startup experience or experience managing large budgets in a fast-moving environment is a plus.
What We Offer
Competitive salary ($100,000 - $125,000) with performance-based bonuses.
Opportunity to own and scale a seven-figure marketing budget.
A fast-paced, entrepreneurial environment where your work directly impacts company growth.
Flexible work environment (hybrid).
Access to professional development opportunities.
Portfolio Marketing Manager
Marketing Manager Job 6 miles from Somerville
RESPONSIBILITIES
Print & Fulfillment Operations Management: Lead the distribution and lifecycle management of all digital and print promotional materials.
Material Compliance & Version Control: Oversee the release, updates, and expiry of promotional materials via Veritas (Veeva PromoMats) and other fulfillment services.
Field Communications: Develop and execute communications to field teams regarding the expiry and retirement of resources.
Analytics & Optimization: Provide data-driven insights on promotional material performance and utilization to inform strategic decisions on resource retention and retirement.
Fulfillment Website Management: Optimize the FGS fulfillment website to enhance usability, ensuring compliant PDF downloads, accurate resource descriptions, and up-to-date images.
US Oncology Meeting Planning
Meeting Strategy & Objectives: Define overall meeting objectives in collaboration with stakeholders and cross-functional teams to drive effective planning.
Best Practices & Strategic Guidance: Communicate functional best practices and strategic measures to guide stakeholders in executing project plans.
Project & Team Leadership: Lead planning team meetings, ensuring accountability for roles, responsibilities, and adherence to operational timelines and deliverables.
Budget Management: Develop and manage complex meeting budgets while ensuring compliance with corporate and departmental financial policies.
Logistics & Event Coordination: Partner with the Meeting & Events team to communicate and execute logistical requirements.
Stakeholder & Vendor Collaboration: Build and maintain strong relationships with internal business partners-including Marketing, Training, Medical, Market Access, Finance, Legal, Compliance, Regulatory, and Corporate Communications-as well as external vendors.
Process Improvement & Compliance: Assist in updating and creating department SOPs and support functional process improvement initiatives to enhance operational efficiency.
Annual Brand Planning:
Annual Brand Planning Leadership: Oversee the end-to-end project management of the annual brand planning process, ensuring alignment with business objectives and timelines.
Cross-Functional Collaboration: Partner with marketing, commercial, medical, finance, market access, legal, and other key stakeholders to facilitate planning and execution.
Project & Timeline Management: Develop and maintain detailed project plans, timelines, and milestones to ensure efficient workflow and timely deliverables.
Process Optimization: Identify and implement best practices to streamline the brand planning process, improve efficiencies, and enhance cross-functional collaboration.
Communication & Stakeholder Management: Serve as the central point of contact for updates, progress tracking, and issue resolution related to brand planning activities.
Location: On-site 1 day/week in our Boston Seaport Office, located at 200 Pier 4, Seaport Blvd.
Travel: Position requires domestic travel up to 10% of time
Required qualifications:
Bachelor's Degree Required
Minimum of five (5) years' experience in pharmaceutical or biotech industry with experience in marketing operations and meeting management.
Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution.
Proven ability to lead and collaborate with cross-functional teams.
Experience and proficiency in managing multiple projects with diverse internal and external stakeholders.
Ability to think strategically, work collaboratively, communicate effectively across all functions.
Ability to develop creative approaches to accomplish work/problem solve.
Strong organizational and communication skills, both written and verbal.
Strong attention to detail and the ability to multi-task in fast paced environment.
Strong interpersonal and influencing skills.
Positive attitude, energetic and proactive
Proficiency in MS Teams, Outlook, Word, Excel and PowerPoint and aptitude to learn new software as required. Veeva PromoMats experience preferred.
EMD Serono/Randstad USA is an Equal Employment Opportunity employer. No employee or applicant for employment will be discriminated against on the basis of race, color, religion, age, sex, sexual orientation, national origin, ancestry, disability, military or veteran status, genetic information, gender identity, transgender status, marital status, or any other classification protected by applicable federal, state, or local law. This policy of Equal Employment Opportunity applies to all policies and programs relating to recruitment and hiring, promotion, compensation, benefits, discipline, termination, and all other terms and conditions of employment. Any applicant or employee who believes they have been discriminated against by the Company or anyone acting on behalf of the Company must report any concerns to his/her Human Resources Business Partner, Legal, or Compliance immediately. The Company will not retaliate against any individual because he/she made a good faith report of discrimination.
Marketing Manager
Marketing Manager Job 6 miles from Somerville
Responses to RFQs and RFPs
Maintaining updated documentation for responses to RFQs and RFPs
PowerPoint interview presentations
Sales collateral updates
Website updates
Project, personnel and photo management related to Marketing
Social media content and posting
Assisting with press releases and industry articles
Assisting with ordering promotional items
Assisting with company and project site luncheons
Attending industry and project events
Taking photos at company events, project sites
Qualifications:
Must have at least five years' experience in the A/E/C industry
Must be proficient with Adobe InDesign and MS PowerPoint
Must have demonstrated writing and graphic design skills
Must be organized, detail-oriented and highly collaborative
Must have experience meeting strict deadlines
Bachelor's Degree in Marketing, Communications, or related field is preferred
Proficiency with Adobe Photoshop and MS PowerPoint is preferred
The successful candidate will be a self-starter with enthusiasm, flexibility, and motivation. They will also have a great sense of humor.
Senior Brand Marketing Manager
Marketing Manager Job 6 miles from Somerville
Senior Brand Marketing Manager - Retail Accounts
Contract: ASAP 2025 - 5/31/2025
Our client is hiring a Senior Brand Marketing Manager to lead omni-channel marketing strategy for key retail partners in the fashion and department store space. This role is responsible for driving brand visibility, consumer engagement, and integrated storytelling across digital and physical retail environments.
What You'll Do:
Develop and execute marketing strategies that align with broader brand and product priorities.
Lead account marketing initiatives from ideation to execution, ensuring seamless integration across in-store, digital, and social channels.
Partner closely with retail marketing, commercial, creative, and brand teams to deliver compelling consumer experiences.
Build strong relationships with retail partners, working collaboratively on seasonal marketing activations.
Analyze consumer trends, market insights, and business performance to optimize marketing plans.
Manage budgets, oversee campaign tracking, and handle purchase orders and credit memos.
What We're Looking For:
3-5 years of experience in brand marketing, retail marketing, or account marketing.
Strong understanding of consumer journeys, marketplace trends, and digital and physical retail strategies.
Experience with visual merchandising, in-store activations, and digital marketing platforms (SEO, performance marketing, email, social media).
Ability to manage multiple projects while maintaining attention to detail and meeting deadlines.
Strong communication skills, with experience developing briefs and working with external agencies.
Bachelor's degree or equivalent experience.
Ability to travel domestically as needed.
This is an on-site role in Boston, MA (Monday-Thursday), with remote work on Fridays.
Brand Marketing Manager
Marketing Manager Job 6 miles from Somerville
Location: Boston, MassachusettsJob Type: ContractCompensation Range: $44 - 48 per hour We are seeking a Sr. Brand Marketing Accounts Professional to join the North America Retail Marketing team. This role will lead the ideation and development of omni-channel marketing plans for fashion and department store account partners.
This role will also collaborate closely with key business partners across the marketing and commercial matrix to craft integrated marketing strategies that define online-to-offline consumer journeys, drive brand distinction, and serve consumers via our wholesale partners.
The ideal candidate is passionate about the future of how consumers access our Brand via Product, Platforms, People and Purpose.
They will innovate and deploy new ideas around how consumers interact with and experience the brand at wholesale that challenge convention and propel the company forward.
The Sr.
Brand Marketing Accounts Professional will understand how to leverage the power of storytelling to drive the business.
They will bring the ability to think outside the box, craft creative account marketing plans and execute with excellence.
They will be highly detail oriented, an excellent communicator and skilled at working cross-functionally with internal and external stakeholders.
They will know how to craft a strong brief and manage a marketing budget, and they'll be passionate about working with retailers.
Responsibilities:You will be the driver of account marketing plans from inception, to sell-in, and to execution.
Your seasonal marketing approach will support larger brand and product priorities, create brand distinction and contribute to connected storytelling across the integrated marketplace.
You will consistently collaborate with your retail marketing counterparts, commercial, brand marketing, direct, creative, external account marketing teams, and agency partners to ideate and bring your marketing plans to life in the marketplace.
You will create omni-channel consumer journeys that connect the integrated marketplace experience, both across fashion and department store accounts, and in collaboration with other channels of wholesale distribution, owned retail and digital direct.
Your point of view will consider the current marketplace, consumer insights and consumer trends.
You will develop long-term, annual and seasonal retail key account marketing plans and strategies based on an understanding of brand, retail brand, merchandising, account and marketplace priorities.
Your integrated plans will include in-store, digital, social, and branded experiences.
You will establish and maintain relationships with your account counterparts, building trust season-over-season.
You'll develop deep expertise in the retail landscape of the fashion and department store account base, traveling the market regularly and continuously challenging how to improve our brand presence.
You will be highly detail oriented, managing and maximizing your budget, and tracking/processing purchase orders and credit memos for your marketing tactics.
Qualifications:3-5 years of experience in a marketing role, preferably with a focus on retail brand/account marketing, brand marketing, or digital direct marketing.
Experience developing retail consumer journeys and programming in both digital and physical retail.
Strong understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing.
Solid understanding of digital platforms including Apps, Email, SEO, Performance Marketing and Social Media.
Ability to lead and manage multiple projects while remaining detail oriented and able to deliver against functional deadlines.
Experience with managing budgets, authoring marketing briefs and working with external agencies.
Excellent written, verbal, presentation, and communication skills.
Strong analytical skills and business acumen.
Proven capability to use data to drive business decisions & marketing optimization.
Bachelor's degree or equivalent combination of education, experience or training.
Ability to travel domestically.
Skills:Bachelor's degree or equivalent combination of education, experience or training.
Ability to travel domestically.
JOBID: 1083457#LI-Cella#LI-SJ1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants.
If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.
com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.
In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
PandoLogic.
Category:Marketing & Biz Dev, Keywords:Brand Marketing Director, Location:Boston, MA-02114
Director, Marketing Tools & Capabilities, Boston, MA
Marketing Manager Job 6 miles from Somerville
Director, Marketing Tools & Capabilities, Boston, MACountry: United States of America
As a Director, you will work as part of & lead a team of problem solvers, helping to solve complex business issues from strategy to execution. Roles and responsibilities for this management level include but not limited to:
Assess current ways-of-working in paid media, website experience and customer marketing and identify opportunities to improve efficiency
Design and build the next generation marketing tech capabilities to enable growth of the digital bank
Partner with internal stakeholders to define business requirements for Martech capability enhancements and provide oversight of the projects from beginning to end
Arrange and sponsor appropriate assignments and experiences to help people realize their potential and support their long-term aspirations.
Assess and assign business priorities for various capability enhancement projects
Act as the SME in Adtech and Martech and an advisor to the product and engineering team on what to build
Create an environment where people and technology thrive together to accomplish more than they could apart.
Drive and take ownership for developing connections that help deliver what is best for our people and stakeholders.
Influence and facilitate the creation of long-term relationships which add value to the firm.
Manages and pursues vendor relationships, negotiate offerings, optimize our cost models, and assess performance against our organizational goals
Collaborate with marketing managers in delivery of MarTech training programs for broader marketing staff.
Stay up to date in technology and innovative solutions
Manage technology & tools that support ATM and In Branch advertising
Manage & optimize Marketing's workflow management platform
Required Knowledge and Skills:
Demonstrates thought-leader level abilities with, and/or a proven record of success directing efforts, including:
Domain expertise and hands-on experience in various marketing and measurement tools across customer journeys, including DMP/DSPs, Site analytics tools (i.e. Adobe/Google analytics), CRM, CDPs, Cleanrooms, etc.
A strong understanding of UX, web design, analytics testing, information architecture, metadata, taxonomy, and their inter-relationships within the website channel.
Demonstrated ability and thought leadership in a Marketing Technology role, including but not limited to: Measurement/Analytics, Personalization, Testing and Optimization
Demonstrated ability to lead digital marketing platform strategy, design and architecture.
Demonstrated specialization and confidence to engage with business and technology leaders to understand strategy, articulate solution options, evaluate trade-offs and influence key decisions.
Strong technological knowledge to back up the defining of goals for technology components and frameworks, including reference architectures and implementations.
Experience leading marketing tech or similar functions responsible for campaign automation, email service provider, decision management tools, CRM platform migration, etc.
Qualifications:
Bachelor's Degree; Marketing, Communications, Business, or equivalent field or equivalent work experience (REQ)
10 years of marketing, analytics or related experience.
Strong analytical skills and/or technological knowledge
Accomplished team leader and people/project manager.
Demonstrated experience as marketing/advertising strategist.
Excellent relationship management skills.
Strategic and tactical thinker.
Strong knowledge of regulatory environment within the financial services industry.
Strong project management skills, outstanding organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines.
Strong reporting and analytical skills.
Superior interpersonal, verbal, and written communication skills.
Understanding of the Marketing Technology landscape with an ability to articulate and navigate the breadth of solutions and partners in this field.
EEO Statement: At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply.
Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occasional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.
Employer Rights: This does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this . The employer has the right to revise this at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.
The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.
Base Pay Range
Minimum:
$123,750.00 USD
Maximum:
$200,000.00 USD
Primary Location: Boston, MA, Boston
Other Locations: Massachusetts-Boston,New York-New York
Organization: Santander Bank N.A.
Salary: $123,750 - $200,000/year
Marketing and Graphic Design Lead
Marketing Manager Job 6 miles from Somerville
Oceanworks is dedicated to keeping the oceans clean by providing brands with solutions to reduce plastic pollution. Through a global network of collectors and recycled plastic suppliers, Oceanworks offers a clear path to minimizing plastic footprints with reliability and transparency. As a Plastic Action Partner, we measure plastic footprints, fund plastic waste removal, supply high purity recycled plastics, and digitally trace supply chains. The Oceanworks Team is young, energetic, and fast-paced. We work hard and our growth results are evidence of our determination.
Role Description
This is a full-time on-site role for a Marketing and Graphic Design Lead, based at our South Boston office. The role is dynamic, as are most roles within a startup business. You will be responsible for developing B2B sales and marketing content at the direction of leadership while maintaining existing content and content strategies across a variety of platforms including (but not limited to) print, web, and LinkedIn. You will also be responsible for interfacing with customers who require custom collateral and marketing assistance in co-branded partnerships. As a global organization, brand consistency across all business regions is key. The right candidate will also be excited to learn about the plastic industry in order to create the most effective content and collateral.
Qualifications
Strong background in graphic design
Strong proficiency in Adobe product suite.
Experience in web design (Shopify preferred)
Experience in B2B marketing and content preferred
Excellent written and verbal communication skills
Experience in sustainability or environmental initiatives is a plus
Bachelor's degree in marketing, or demonstrated work history in marketing and design.
Marketing Director
Marketing Manager Job 6 miles from Somerville
We are seeking a dynamic and experienced Marketing Director to lead our marketing department and drive Freight Farms' brand growth. The Marketing Director will oversee the development and execution of innovative marketing strategies, work alongside and collaborate with a high-performing cross-functional team, and develop the messaging and strategy to reach current and prospective farmer-operators, enterprise customers, and non-profits to scale the business in the USA and globally. This role requires a visionary player-coach with a strategic mindset and hands-on expertise in digital and traditional marketing channels. The Marketing Director will be a member of the Company's Leadership Team and will be responsible for developing the marketing and product management capabilities for the organization. This role will have 4-6 direct reports.
Key Responsibilities:
Strategic Planning & Leadership:
Develop and execute comprehensive marketing strategies to increase brand awareness, drive customer engagement, and boost revenue growth.
Lead the marketing team to create and implement campaigns across various channels, including digital, social media, email, press releases, and traditional marketing.
Oversee the creation and execution of brand positioning, product messaging, and content marketing strategies.
Collaborate with senior leadership to align marketing strategies with the company's goals and initiatives.
Team Management & Development:
Lead, mentor, and manage a diverse team of marketing and inside sales professionals, ensuring productivity, growth, motivation, and quantitative results.
Foster a creative environment that encourages innovation, prudent risk-taking, and continuous improvement.
Align marketing KPIs and activities with organizational goals, ensure execution, and determine effectiveness. Course correct as necessary (agility).
Market Research & Data Analysis:
Conduct thorough market research to identify emerging trends, competitive activity, and customer insights to optimize decision-making.
Analyze marketing campaign performance, customer behavior, and ROI to optimize strategies and maximize impact.
Utilize data to inform strategic decisions and ensure all marketing efforts are data-driven and results-oriented.
Brand Management:
Oversee brand development and positioning to ensure consistency across all channels and touchpoints.
Ensure the company's messaging, tone, and visual identity are aligned with brand standards.
Manage public relations efforts, including media relations, press releases, and thought leadership content.
Collaboration & Stakeholder Engagement:
Work closely with cross-functional teams, including sales, product, and customer service, to ensure marketing strategies align with business needs.
Build and maintain relationships with external agencies, vendors, and partners to enhance marketing efforts.
Provide regular updates and insights to the leadership team regarding marketing performance, goals, and future initiatives.
Budget & Resource Management:
Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve key business objectives.
Monitor expenditures and track ROI to ensure cost-effective marketing initiatives.
Qualifications:
Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's preferred).
7+ years of experience in marketing, with at least 3 years in a leadership role.
Proven experience in developing and executing successful marketing strategies across digital and traditional channels.
Strong understanding of data analytics and performance metrics to drive marketing decisions.
Expertise in brand management, content marketing, and customer acquisition strategies.
Excellent leadership, communication, and team management skills.
Strong project management skills, with the ability to prioritize and manage multiple initiatives.
Ability to think strategically while being hands-on in execution.
Preferred Skills:
Experience in agriculture, controlled environment agriculture, or related industries
Familiarity with marketing automation platforms, CRM tools, and analytics software (e.g., Google Analytics, HubSpot).
Proven ability to drive marketing innovations, adapt to changing market conditions, and make a profound impact on sales results through marketing effectiveness.
Why Join Us:
We are a Mission-oriented business - we help feed the planet nutritious, local, sustainably produced food.
Competitive salary and benefits package.
Significant commission opportunity for results-driven talent. We do well when you and our customers do well.
You own your market and can tap support functions and potentially dealers, to multiply your impact.
Collaborative, inclusive, and dynamic work environment.
Opportunities for professional growth and advancement.
Unique opportunity to make a significant impact on a fast-growing AgTech company who puts the customer first.
Digital Marketing Manager
Marketing Manager Job 42 miles from Somerville
The Digital Marketing Manager will have ownership over the product launch plans for specific product categories across the Kids2 portfolio of brands. As the content manager, this role will be responsible for the Go-To-Market plans related to global product launches including but not limited to content strategy, communication, customer activations and overall integrated product launch plans. In addition, the Digital Marketing Manager will be responsible for leading, communicating, and continually improving integrated product marketing activations.
The Digital Marketing Manager will work cross-functionally with key stakeholders (Category, Sales, Sales Planning, Content, Creative, Social, Legal, etc.) across the business to develop ideas and tactics that will be essential in launching new products in the marketplace.
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:
Create and manage cross-functional product marketing strategies and execution for respective products across retail and digital touchpoints
Assist in developing go-to-market strategy including packaging and consumer-facing marketing assets and campaigns to effectively launch product to a global audience
Ensure we achieve key milestones within our End To End process leading up to a product launch through a variety of communication channels including project management, communication briefs, content creation, creative reviews and digital shelf readiness
In partnership with the category, social media, ecommerce, sales and sales planning, determine campaign success metrics. Measures and reports on product launch effectiveness and adapt future campaigns based on results
Collaborate with internal Content, Creative, and Business Unit teams to develop creative assets and content including digital shelf content, advertising, social/community building, influencer marketing, PR and retail experiences
Be keenly aware of competitive product launch strategies and tactics to ensure our product go to market plan is strong
Work with regional sales teams to understand regional / local needs to support product launches
Other duties as assigned.
QUALIFICATIONS & EXPERIENCE
3-5 years related experience
EDUCATION & SKILLS
Bachelor's Degree in Marketing, Business or a related area is required or equivalent experience
Product launch experience
Strong presentation skills for senior management and retailer presentations
Strong organizational, analytical, and writing skills
CERTIFICATES, LICENSES, REGISTRATIONS
None required
COMPUTER/TECHNICAL SKILLS
Must be proficient in PowerPoint, Excel and Word
PHYSICAL DEMANDS
While performing the duties of this job, the team member is regularly required to talk or hear. The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl. The team member is occasionally required to stand, walk, and taste or smell. The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 - 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT
General office environment
Director of Marketing
Marketing Manager Job 8 miles from Somerville
Job Title: Director of Marketing
Job Summary: Alsym Energy, Inc is an exciting energy storage start-up funded by world-class investors and strategic partners. Alsym is a leading innovator in the rapidly changing field of battery technologies gaining excellent customer traction. It is essential for the world to succeed in the transition to sustainable energy and batteries are at the very core of the solution. This mission is what drives us every day. We have developed a revolutionary new chemistry that enables the highest performing non-lithium-ion battery in the industry, that is inherently non-flammable, non-toxic, and cost effective. This is in sharp contrast to currently dominant lithium-ion batteries that are highly flammable and toxic resulting in significant safety incidents.
Reporting to the Chief Operating Officer, this role will be critical in driving the market success of our stationary storage solutions. You will be responsible for leading the Marketing function, developing and executing product positioning, content, collateral, and messaging that resonate with our target audiences. The ideal candidate will have a proven track record in B2B product marketing, experience with channel marketing, comfort with technical / engineering considerations, and a passion for sustainable energy. Given that innovation and collaboration are at the heart of our culture, candidates must be a superb team player. Candidates must also be self-starters with a bias to action and ability to adjust quickly to a dynamic marketplace. Candidates must have track record and willingness to both roll up their own sleeves and execute, and lead others to execute.
Key Responsibilities:
Lead Marketing:
Be a the voice of Marketing in our company leadership discussions and strategies.
Lead the development of our Marketing strategy and tie that to specific activities and tactics in the short, medium and long terms.
Define, track and report on metrics on the efficacy of the strategy and tactics, and execute adjustments as needed in response.
Manage and grow direct reports
Manage key partners - PR, Website, etc. Evaluate success and when changes are required.
Lead and develop budgets and resource plans
Product Positioning & Messaging:
Craft compelling product positioning that differentiates our stationary storage solutions from competitors and resonates with our target prospects and partners
Collaborate with the product development team to deeply understand product capabilities and to map them to market needs and customer pain points.
Develop tailored messaging and content that resonate with different customer segments and ecosystem partner prospects
Marketing Campaigns & Content Creation:
Lead the creation of product marketing collateral, including product brochures, case studies, white papers, use cases, 3rd party validation points, and digital content that communicates the benefits of our solutions to our ecosystem and partners
Create a robust content marketing strategy. Collaborate with Content Marketing Manager to plan and execute multi-channel campaigns, including digital marketing, trade shows and industry events to generate leads and build brand awareness.
Spearhead the creation of comprehensive sales enablement strategies, ensuring the development of sales enablement tools and training that support the sales process.
Create and execute a demand generation strategy that aligns with our go-to-market strategy, including supporting partnering marketing programs.
Customer & Stakeholder Engagement:
Build and maintain strong relationships with industry influencers and partners including trade associations, thought leadership groups, etc.
Market Analysis:
Conduct market research to understand industry trends, customer needs, and competitive dynamics within the stationary storage sector.
Research and understand competitors' capabilities and reflect that understanding in our own product messaging
Define market segmentation and identify target customers and customer profiles
Qualifications:
Minimum 7+ years of experience in B2B product marketing, channel marketing, and demand generation.
Experience and proven track record with marketing technical products.
Excellent communication, presentation, and interpersonal skills.
Ability to work cross-functionally and influence stakeholders, particularly with engineering teams
Proficiency in digital marketing tools and platforms
Experience working in with startups or growth companies in dynamic industries
Bachelor's degree required, strong preference in science and/or engineering.
Compensation, Benefits, and Perks:
We are committed to providing equitable compensation and a healthy working environment for our employees with a benefits package that provides the support that you need. We offer premium medical insurance cost through Blue Cross Blue Shield, dental insurance, offer a flexible Paid Time Off program, leave under PFML, and maintain a firm Anti-Harassment Policy. Every employee is also eligible for 401k, and stock options. A full listing of our benefits may be provided after an offer has been issued.
We are an equal opportunity employer at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, pregnancy, marital status, military or veteran status, or disability or any other status protected under state or federal law status.
Marketing Strategist
Marketing Manager Job 6 miles from Somerville
Duration: 6 - 12 months + extensions
Pay Range: $55 - $63 per hour
We are seeking an experienced Marketing Strategist to develop and execute marketing strategies, plans, and events that drive brand awareness and revenue growth. This role requires a blend of strategic thinking, research, and cross-functional collaboration to ensure marketing efforts align with corporate goals. The ideal candidate will have strong project management skills, technical marketing expertise, and the ability to thrive in a fast-paced environment.
Key Responsibilities:
Develop and execute marketing strategies to enhance brand awareness and drive revenue.
Conduct market research and competitive analysis to define key market segments.
Establish product, service, and promotional priorities based on projected ROI.
Collaborate with cross-functional teams to align marketing initiatives with corporate objectives.
Assess market penetration and customer satisfaction to refine marketing efforts.
Oversee the creation and production of promotional materials to support sales and product initiatives.
Support internal communications, training, and incentive development efforts.
Identify and implement efficient marketing processes and systems.
Core Requirements:
5+ years of marketing experience with a focus on strategy and execution.
Strong project and stakeholder management skills.
Technical marketing knowledge across multiple channels.
Ability to multi-task in a fast-paced environment while maintaining attention to detail.
Experience in list development and customer segmentation.
Cross-channel marketing expertise, including digital, email, and traditional marketing.
Nice to Have:
PMP certification (Project Management Professional)
This is a great opportunity for a marketing professional who thrives in a dynamic environment and is eager to make a meaningful impact. If you meet the qualifications, we encourage you to apply!
Global Marketing Manager
Marketing Manager Job 8 miles from Somerville
Covaris, LLC., a Perkin Elmer company (**************** is a profitable technology company headquartered in Woburn, Massachusetts, USA. Covaris has developed a proprietary and patented Adaptive Focused Acousticsâ„¢ (AFA) technology platform which is utilized in sample preparation processes in the analytical and life sciences industries worldwide. Covaris AFA has become the gold standard for DNA fragmenting in the Next Generation Sequencing market. Covaris AFA is used by the largest and most productive genome centres around the world.
Covaris AFA and other proprietary products have unique and competitive advantages for scientists working in Genomics, Proteomics, and Epigenomics research.
Summary:
The Global Marketing Manager (GMM) will be responsible for outbound marketing activities for one or more application areas. This person will work closely with Marketing team members, Product Management, Research & Development, Applications, Sales, and marketing services vendors.
The successful candidate in this role will have a strong background in areas molecular biology research tools or molecular
in vitro
diagnostics and experience in marketing, product management, sales and/or business development with instrumentation, reagents and consumables. This role is located in Woburn, Massachusetts.
Essential functions of the job include but are not limited to
business necessity.
Develop and implement strategic marketing plans and campaigns for one or more application areas to drive growth and market penetration
Manage marketing service vendors to craft value propositions and messaging for products and the assigned portfolio
Collaborate with Product Management to assess and monitor emerging markets and competitor activities
Partner with New Product Development teams and Sales to support new product introductions
Design and execute programs for demand generation and pipeline development.
Minimum Requirements / Qualifications:
Minimum of 8 years of marketing or product management experience. 3 years' experience in a marketing role preferred.
Bachelor's degree required. Advanced degree in life sciences or business administration preferred Equivalent in education and experience considered.
Experience in a commercial role with life science research tools or molecular diagnostics required
Strong understanding of genomics or proteomics applications required .
Experience in developing and driving marketing strategies, value propositions, and portfolio messaging preferred.
Experience with marketing automation platforms and Salesforce preferred.
Critical thinking skills, excellent communication, and interpersonal skills are necessary, as well as the ability to prioritize tasks and timelines.
~ 15% travel, primarily domestic.
Reasonable Accommodation:
Covaris is committed to the spirit and the letter of the Americans with Disabilities Act. All requirements are subject to possible modification to reasonably accommodate otherwise qualified individuals.
Marketing Analyst
Marketing Manager Job 6 miles from Somerville
Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world's leading companies with the cutting edge online marketing programs they need to succeed and grow. Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more - all the things marketing and creative professionals need experience in to thrive in today's ever changing marketplace. Want to know more? Check out our site at ****************************
Job Title: Marketing Analyst
Key Responsibilities:
Analyze marketing performance data across multiple channels, including digital, social media, email, and traditional marketing.
Monitor key metrics such as website traffic, conversion rates, and customer engagement to assess the effectiveness of marketing campaigns.
Create detailed reports and dashboards that provide insights into campaign performance, trends, and areas of opportunity.
Assist in market research efforts, including competitor analysis, customer segmentation, and identifying industry trends.
Develop and maintain marketing models that predict customer behavior and assess marketing spend ROI.
Collaborate with cross-functional teams to define and track KPIs and objectives for marketing campaigns.
Support the optimization of marketing strategies and tactics by providing actionable insights based on data analysis.
Assist in the creation of marketing forecasts, budgets, and resource allocation.
Provide recommendations for improving campaign strategies and increasing customer acquisition and retention.
Qualifications:
Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
2-4 years in marketing analysis or a related role.
Strong proficiency with data analysis tools and platforms (Google Analytics, Excel, Tableau, etc.).
Experience with marketing automation tools, CRM systems, and digital marketing channels.
Knowledge of SQL or similar data manipulation languages is a plus.
Ability to interpret complex data and present it in a clear and concise manner.
Strong attention to detail, analytical thinking, and problem-solving skills.
Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
Familiarity with A/B testing, marketing attribution models, and other measurement techniques is a plus.
Senior Director, Partner Marketing
Marketing Manager Job 45 miles from Somerville
Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world's smartest and largest brands to build lifelong relationships with their customers.
A highly decorated industry leader, Sitecore is the leading company bringing content, commerce, and data into one connected platform that delivers millions of digital experiences daily. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L'Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.
Sitecore's foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The Sitecore values are what drive and unite us across the globe.
About this Role:
The Senior Director, Partner Marketing will own the marketing relationship, planning, and execution with our Strategic Global Alliances (SGAs). This role will be responsible for developing and executing joint marketing strategies that drive awareness, demand generation, and revenue growth. The ideal candidate will have a strong background in partner marketing, exceptional communication skills, and a proven track record of managing high-impact marketing programs with strategic partners.
What You'll Do:
1. Strategic Planning and Relationship Management:
Own and nurture the marketing relationship with SGA's, serving as the primary point of contact for all joint marketing activities.
Develop and maintain a deep understanding of their marketing objectives, strategies, and programs.
Establish and maintain strong relationships with key stakeholders to align marketing efforts and leverage joint resources.
2. Marketing Strategy and Execution:
Develop and execute comprehensive marketing plans that drive joint business objectives, including lead generation, brand awareness, and revenue growth.
Create and manage co-branded marketing campaigns, including digital marketing, events, content marketing, and social media initiatives.
3. Program Management:
Work with cross-functional teams to deliver high-quality marketing programs on time and within budget.
Coordinate with internal teams, including field and product marketing, to ensure cohesive and effective execution of joint marketing initiatives.
Monitor and report on the performance of joint marketing programs, providing insights and recommendations for continuous improvement.
4. Budget and Resource Management:
Manage the marketing budget allocated for Alliance activities, ensuring optimal allocation of resources to achieve marketing objectives.
Collaborate with Alliance leads to secure funding and resources for joint marketing programs.
5. Performance Measurement and Reporting:
Establish key performance indicators (KPIs) and metrics to measure the success of joint marketing initiatives.
Provide regular reports and updates to senior leadership on the performance of joint marketing activities, including ROI analysis and key learnings.
What You Need to Succeed:
Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Proven track record of managing successful marketing programs with strategic technology partners, preferably with Microsoft.
Strong understanding of technology solutions and industry trends.
Exceptional communication, negotiation, and relationship-building skills.
Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams.
Strong analytical skills and experience with marketing analytics tools.
Ability to travel as needed
Why You Should Click ‘Apply':
Growth! We are tapping into an exciting $30B market opportunity that is still very much in its infancy. Growth for us means growth for you and your career.
Great team and company culture! You can find out more about our company culture and learn about our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably.
Marketing Director
Marketing Manager Job 4 miles from Somerville
Dream Spa Medical is a prestigious and rapidly growing high-end medical spa with three locations, dedicated to providing cutting-edge, personalized aesthetic treatments. We pride ourselves on delivering exceptional service and unparalleled results to our discerning patients. As we expand our footprint, we are seeking a dynamic and experienced Marketing Director to lead our strategic marketing initiatives and drive the brand's growth.
Our WHY
At Dream Spa Medical, we are passionate about empowering our clients to feel their best by providing them with world-class aesthetic and wellness services. Our executive team thrives on building people up and helping them achieve their full potential. We believe that people have the ability to be the best version of themselves, and we empower our staff to do this, which naturally translates into the work we do with our patients.
Role Summary
As the Marketing Director for Dream Spa Medical, you will be responsible for leading the development and execution of comprehensive marketing strategies across all locations. You will elevate the brand's presence, increase market share, and cultivate client loyalty. The successful candidate will have a proven track record of success in a similar business format and a deep understanding of both traditional and digital marketing channels.
Responsibilities:
Strategic Planning: Develop and implement a cohesive marketing strategy to enhance brand visibility, drive traffic, and increase revenue across all locations.
Brand Management: Ensure consistent brand messaging across all channels and uphold Dream Spa Medical's high-end image. Oversee the creation of marketing collateral to ensure alignment with brand guidelines.
Digital Marketing: Lead and optimize digital marketing efforts, including SEO, social media, email campaigns, and online advertising. Collaborate with the website/SEO team and third-party vendors to stay on top of industry trends and identify new growth opportunities.
Public Relations & Events: Cultivate and maintain strong relationships with media outlets, influencers, and key industry partners. Plan and execute PR initiatives and events to enhance the brand's reputation and visibility.
Event Management: Conceptualize, plan, and execute events to engage current clients and attract new ones. Collaborate with internal teams to ensure seamless event execution and achieve marketing goals.
Market Research: Conduct thorough market research to stay informed about industry trends, the competitive landscape, and customer preferences. Use insights to drive innovation and improvements in our marketing strategies.
Team Leadership: Lead, manage, and mentor a high-performing marketing team. Foster a collaborative and innovative work environment that drives success and professional growth.
CRM Management: Utilize CRM systems, including GoHighLevel, to facilitate customer relationship management, streamline marketing automation, and enhance client engagement.
Qualifications:
Bachelor's degree in Marketing or a related field (Master's degree a plus).
Minimum of 2 years of marketing experience
Proven success in developing and executing multi-channel marketing strategies.
Strong understanding of digital marketing, including social media, and online advertising campaigns.
Experience with CRM systems
Exceptional leadership, communication, and team-building skills.
Excellent project management and organizational abilities.
Proven track record of successfully managing budgets and maximizing ROI.
Experience in the wellness, beauty, or medical spa industries is a plus.
Benefits:
401(k)
Employee discount on services
Health insurance
Paid time off
Professional development assistance
Opportunities for growth within a rapidly expanding company
Salary:
From $70,000.00 per year, depending on experience
Location:
Travel required between all locations. (Corporate Role)
Application Process:
This role receives a high volume of applicants. Please do not call our office. Instead, email your resume to ****************************** to reach our hiring team. Thank you!
Marketing Specialist
Marketing Manager Job 15 miles from Somerville
This position is 100% on-site. Any candidates that are not within a commutable distance to Billerica, MA will not be considered.
Job Overview: As a Marketing Specialist, you will play a crucial role in managing our social media presence, creating compelling content, and driving sales through our eCommerce channels. Your primary focus will be on executing social media strategies, creating visually engaging content, and leveraging Shopify to optimize our online store. You'll work to ensure consistent messaging across all platforms and work on initiatives to increase conversion rates and customer engagement.
Key Responsibilities:
Social Media Strategy & Execution:
Develop and execute social media strategies that align with the company's marketing and eCommerce goals.
Manage and grow social media accounts (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring consistent messaging, engagement, and conversions.
Leverage social media channels to drive traffic to Shopify stores, running campaigns to increase brand awareness and sales.
Stay current on social media trends, tools, and best practices to keep the company ahead of competitors and maximize engagement.
Creative Content Creation:
Create visually engaging graphics, videos, and other content for social media, marketing campaigns, and Shopify product pages.
Collaborate with internal teams to ensure content aligns with brand guidelines, is engaging for target audiences, and supports eCommerce sales.
Develop creative concepts for campaigns, promotions, and product launches that are tailored to both social media and eCommerce platforms.
Ecommerce Strategy & Shopify Management:
Manage the Shopify store, including product updates, optimizing product pages, and improving the user experience to drive online sales.
Create and implement eCommerce marketing campaigns, including email marketing, social media promotions, and seasonal offers.
Collaborate with the eCommerce and sales teams to improve the conversion rates and user journey on Shopify.
Analyze Shopify analytics and other tools to track product performance and make data-driven decisions for store optimization.
Brand Consistency & Messaging:
Ensure brand consistency across all digital platforms and campaigns, including social media and eCommerce channels.
Work closely with creative teams to maintain a unified brand voice, look, and feel across all touchpoints.
Analytics & Reporting:
Use analytics tools (Google Analytics, Shopify Analytics, social media insights) to track performance and report on the effectiveness of campaigns.
Adjust social media and eCommerce strategies based on performance data to optimize ROI.
Monitor industry trends and competitor activity to maintain a competitive edge in both social media and eCommerce.
Collaborative Engagement:
Work closely with marketing, design, sales, and eCommerce teams to align on business goals, strategies, and creative concepts.
Coordinate with external agencies or freelance designers as needed to supplement in-house creative efforts.
Qualifications:
Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
3+ years of experience in social media marketing, content creation, and digital marketing with a focus on creative design and social engagement.
Strong experience with Shopify, including store management, product listings, and optimizing user experiences for eCommerce.
Proficiency in social media platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube) and social media management tools.
Proficient in design software (Adobe Creative Suite - Photoshop, Illustrator, Premiere Pro, etc.).
Experience with social media advertising and paid campaigns (Facebook Ads, Instagram Ads, etc.).
Strong understanding of SEO, content marketing, and digital trends.
Creative mindset with excellent communication skills and attention to detail.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Preferred Qualifications:
Experience in a multi-entity company or working across multiple brands.
Familiarity with email marketing, influencer partnerships, or affiliate marketing strategies.
Graphics Design/creative design tools (Photoshop, Canva, video editing, etc.).
Experience with project management tools (Trello, Asana, etc.).
Regional Marketing Manager
Marketing Manager Job 23 miles from Somerville
Summary: The Regional Marketing Manager will lead and mentor the proposal development team and manage and execute pursuit-related deliverables.
Role & Responsibilities:
Collaborate with the Director of Marketing to ensure alignment with strategic goals and best practices for all pursuit-related deliverables.
Provide regular updates to the Director of Marketing on pipeline, workload, and strategic pursuits.
Lead, mentor, and facilitate the growth of proposal development team members, including Proposal Specialists, Coordinators, Assistants, and other designated staff.
Manage the development of comprehensive responses to Requests for Proposals (RFPs), Requests for Qualifications (RFQs), and other client deliverables, ensuring high-quality and timely submissions.
Develop pursuit strategies in collaboration with leadership, including differentiators and targeted messaging for proposals.
Identify potential risks or challenges in pursuit processes and propose mitigation strategies to leadership.
Coordinate and delegate proposal tasks to team members within and beyond the department, ensuring an efficient and balanced workload.
Create and manage proposal schedules to ensure timely completion of all deliverables, incorporating input from internal and external stakeholders.
Review, edit, and proofread proposal content for clarity, grammar, and adherence to corporate brand standards.
Ensure proposal compliance with all client requirements, including technical specifications and submission guidelines.
Develop and maintain team member resumes, project profiles, and other proposal assets in collaboration with the marketing team.
Oversee the preparation of proposal-related presentations, ensuring alignment with brand standards and client expectations.
Conduct strategy sessions and debrief meetings to refine proposal approaches and identify areas for improvement.
Monitor and analyze proposal success rates to identify trends and optimize strategies for future pursuits.
Research and maintain awareness of regional market trends, competitors, and opportunities to support targeted proposal efforts.
Support the integration and adoption of tools like CRM systems, document management platforms, and design software to enhance team productivity.
Maintain relationships with key internal and external stakeholders to facilitate effective proposal collaboration and alignment with corporate goals.
Essential Skills & Characteristics:
Ability to work independently or as part of a team
Follow plans and instructions from supervisors or more experienced workers
Strict adherence to all safety rules and quality
Interact with all coworkers and clients in an attentive courteous manner
At times may perform clerical/administrative duties
Excellent verbal and communication skills
Strong time management skills including prioritizing, scheduling, and organization.
Effective management of multiple ongoing assignments and deadlines.
Educational & Experience Requirements:
10 years of relevant industry experience
Successfully executing multiple marketing deliverables with precision and punctuality
Proficient in Adobe Creative Suite to include InDesign, Illustrator, and Photoshop
Proficient in Microsoft Office Suite and related software
Proficient in Windows operating systems and various browsers
Proficient in DAM, CRM, database, and task management systems
Physical Demands & Work Environment:
The physical demands and work environment characteristics described here are representative of those that must be met by a team member to successfully perform the essential function of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. On-site requisites include: the ability to bend, maintain a standing or sitting posture for extended durations, ascend stairs, reach overhead, engage in walking, and the capacity to lift objects weighing up to 20 lbs. All physical demands and work environment conditions comply with applicable laws and regulations. Both the employer and employees are expected to adhere to health and safety guidelines and any pertinent company-specific policies.
Marketing Specialist
Marketing Manager Job In Somerville, MA
Architecture firm with over 100 employees located in Somerville, MA looking for a Marketing Specialist.
Industry: Architecture
Role: Marketing Specialist
Work model: fully onsite
Hours: 9-6 or 8:30-5:30
Position: Marketing Coordinator/Specialist - 2+ years of relevant experience
Responsibilities Include:
Production of qualifications and proposals.
Marketing Collateral.
Support of the business development process.
Support in planning of firm and project related events, exhibitions, and publications.
Firm website oversight and social media support.
Prerequisites:
2+ Years experience in marketing within an architecture or design firm.
Proficiency in Adobe InDesign, Adobe Photoshop, Acrobat, and Microsoft Suite required.
Experience with Premier, Illustrator, and Open Asset preferred.
Senior Director of Marketing
Marketing Manager Job 10 miles from Somerville
Aware, a global leader in biometrics software products, solutions, and services, is seeking a Senior Director of Marketing to join the Aware Team. Reporting to the CEO, you will lead the marketing team to continued success. The Director of Marketing works closely with our marketing, sales, and product teams to educate, engage and excite our strategic accounts about Aware as well as develop and implement larger demand generation and nurturing campaigns.
The Senior Director of Marketing will partner with the sales team, customer success, revenue operations, partner team and product to drive sales pipeline and revenue through account-targeted programs. This role will be a critical resource in creating engagements with strategic accounts through multiple channels. They will have the overall responsibility for planning and executing a multitude of marketing programs - e.g. content marketing, conceiving and hosting customer events, account intelligence gathering, targeted ads and demand generation programs. This role pioneers marketing strategies to keep pace with evolving organizational needs and external market opportunities, all to support Aware's growth globally.
Essential Job Functions
Ownership of the Aware brand strategy, working with company leadership to execute the long-term brand vision.
Build and lead the company's account-based marketing (ABM) programs.
Design and execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments.
Own Aware's content strategy & roadmap, working with marketing team members to execute a comprehensive content plan.
Work closely with revenue leadership on product enablement, including development of product marketing strategy in support of Aware's revenue go-to-market.
Develop and execute measurable demand creation programs that drive revenue through a direct field-based sales team and through resellers.
Define the end-to-end lead management process in conjunction with revenue operations, including lead capture, nurturing via portfolio marketing and service-level agreements (lead definitions, lead acceptance/rejection reasons and disqualification reasons that feed into appropriate nurture streams when applicable)
Own execution of Aware's industry event plan and direct management of the team
Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
Evaluate, select and manage outside vendors that contribute to demand creation programs, while collaborating with sales operations on company's tooling portfolio.
Identify internal and external resources for use in marketing execution for strategic accounts
Lead Aware's marketing performance presentation to company leadership.
Manage overall programs budget and work with cross-functional digital marketing and team members to execute campaigns.
Provide administrative support where and when required to ensure the smooth running of the Demand Generation initiatives; assist with various campaigns, setting up chosen tools & SFDC campaigns.
Note: In addition to the Essential Functions, also performs similar work-related duties as assigned.
Qualifications and Experience
Bachelor's degree in Marketing or a related field; or equivalent experience
10+ years B2B marketing experience with a focus on target/named account-focused programs in an account-based marketing and/or demand generation role
Marketing experience in biometrics and/or digital identity technology companies preferred, SaaS marketing experience is required.
You have acquired new logos, expanded their footprint, increased wallet-share and driven cross-sell/upsell opportunities in defined customer segments & verticals
3+ years of B2B digital/inbound marketing including content marketing, social media to seed demand, search engine optimization/search engine marketing (SEO/SEM), association marketing and content syndication
Previous experience owning an annual event plan and budget.
Competent in all areas of marketing including strategy, plans, sales enablement, thought leadership and demand generation
Aptitude for leveraging digital marketing, digital advertising, and sales acceleration tools and technologies
Data-driven and proficient with extracting analytic insights to segment audiences and optimize efforts
Exceptional negotiation and problem-solving skills; flexibility and adaptability
Team player with a proven ability to collaborate, communicate, share and generate ideas, and seamlessly lead local and remote teams
Experience with Hubspot and SalesForce required
We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.