Marketing and E-commerce Manager
Marketing Manager Job 44 miles from New Smyrna Beach
Job Type: Full-time
About Us: Becker's Best Shoes is a dynamic and innovative company dedicated to comfort footwear.
We seek a talented Marketing and E-commerce Manager to join our team and expand our online presence.
Responsibilities:
Develop and implement comprehensive marketing strategies to increase brand awareness and drive online sales.
Create and distribute marketing content effectively, both online and offline.
Plan and execute innovative promotional offerings, marketing campaigns, and events.
Strengthen relationships with clients and company partnerships.
Collaborate with the sales team to ensure marketing efforts support their sales goals.
Track, analyze, and report on the success of marketing campaigns and events.
Manage and optimize e-commerce platforms, ensuring a seamless and user-friendly shopping experience.
Monitor and report on the performance of marketing efforts, using data-driven insights to refine strategies.
Stay up-to-date with industry trends and emerging technologies to keep our e-commerce operations competitive.
Qualifications:
1-3 years of marketing experience.
Excellent writing and communication skills.
Strong analytical skills and the ability to interpret data to make informed decisions.
Proficiency in e-commerce and marketing platforms (e.g., Shopify, Klayiyo, SEMrush) and digital marketing tools (e.g., Google Analytics and SEO).
Creative thinking and problem-solving abilities.
Ability to work independently and as part of a team.
Digital Optimization Manager
Marketing Manager Job 45 miles from New Smyrna Beach
We are seeking a Digital Optimization Manager who thrives on data, analytics, and continuous improvement. This role is perfect for someone who is passionate about using data to drive website performance, enhance user experiences, and increase conversions. The ideal candidate will have expertise in Google Analytics, Power BI, and A/B testing while also being able to create dashboards and provide actionable insights.
Key Responsibilities
Own and manage website performance optimization strategies based on data-driven insights.
Develop and maintain dashboards in Power BI to track KPIs and present data-driven recommendations.
Utilize Google Analytics (GA4) to monitor site traffic, user behavior, and conversion trends.
Lead A/B testing initiatives to experiment and implement changes that improve engagement and conversion rates.
Collaborate with marketing, UX, and development teams to optimize site functionality and user experience.
Analyze digital campaigns and site changes to measure their impact and effectiveness.
Keep up to date with the latest digital analytics trends, tools, and best practices.
Qualifications & Experience
3+ years of experience in digital analytics, website optimization, or a related role.
Strong proficiency in Google Analytics (GA4) and Power BI for reporting and visualization.
Hands-on experience with A/B testing tools (e.g., Google Optimize, Optimizely, VWO).
Deep understanding of website performance metrics and optimization techniques.
Experience working with marketing and development teams to drive site improvements.
Analytical mindset with excellent problem-solving skills and attention to detail.
Strong communication skills-able to translate complex data into actionable insights for stakeholders.
Marketing Project Manager
Marketing Manager Job 45 miles from New Smyrna Beach
One of Wripple's clients is looking for a Marketing Project Manager to join their team in Orlando. As Project Manager, you would manage all client campaigns through the project lifecycle, including scoping projects and timelines, creating estimates, as well as managing budgets and work-back schedules. Facilitate consistent communication between the agency's Creative, Project Management and Account Management teams, assuring the on-time delivery of all client campaigns to ensure they remain on-budget, on-time and on-quality (tactical).
The Project Manager works closely with vendors/contractors assigned to their campaigns, managing them within scope and budget, as well as assuring their elements are executed on-quality (tactical) and on-time in support of the overarching campaign deliverables. An effective problem solver on a day-to-day basis, the Project Manager must be adept at anticipating problems and recognizing opportunities to realize efficiencies and minimize scope creep and budget waste.
This is a full-time, contract opportunity (40 hrs/week), for 7 months. This is a Hybrid role, requiring 3 days in-office and 2 days remote; therefore, we are looking for candidates in the Orlando, Florida area only.
Responsibilities:
· Leads Project kickoff, presenting key deliverables, initial Spec Sheets, timelines + budgets
· Monitors project budgets + schedules daily
· Catches project scope creep
· Accountable for staying within agreed upon budget and informing all parties of any changes to scope/assumptions/issues that arise
· Manages + updates project work-back schedules
· Identifies and proactively resolves any deliverables that might fall behind schedule
· Manages tactical quality of all client partner deliverables (specs)
· Ensures smooth handoff of deliverables from Creative Services to partnering departments
· Responsible for the consistent successful facilitation of project(s) from estimation through launch and maintenance
· Manages project transactions (reviews and adjusts) on a weekly basis
· Manages all projects on-quality (tactical), on-time and on-budget
· Facilitates estimate development and confirmation of vendor(s) selection and final production schedules for print and production work with Purchasing and when necessary the Studio Print Manager
· Ensures hand off of print/production ready files to vendor(s) for production, with Print Production manager where necessary
· Ensures all project outside costs are accurately represented in WorkFront
· Ensure all project outside costs are accurately coded and represented in internal billing systems (i.e. SNAP, SRM, Versa)
Other duties: Based upon the Agency Account Mapping, this may include assumed responsibilities and tasks associated with other roles that may report up to the Sr. Project Manager, including, but not limited to: Project Manager and/or Project Coordinator (per the
· Understand and actively participate in Environmental, Health & Safety responsibilities by following established Client policy, procedures, training and team member involvement activities.
· Perform other duties as assigned.
· Alert Senior Management team of any potential concerns or issues with meeting key client deliverables due to resourcing.
· Monitor day to day project activities and resourcing, identifying potential instances of underutilization and actively work with the Practice Leaders to address and solve those issues.
· Arrange weekly meetings with Professional Services Management team to discuss all active projects and potential new business as well as to stay informed of potential issues such as resource and change control matters.
Qualifications:
· At least 5+ years experience in corporate environment with focus on developing marketing and advertising messaging strategies and overseeing tactical execution.
· Candidate must be proficient in Microsoft Office Suite programs, including but not limited to Outlook, Word, Excel, PowerPoint. Strong understanding and proven experience with creative workflows for print, video & digital production required.
· Bachelor's degree from accredited college or university required. Preferred degree disciplines: Marketing, Communications, Marketing/Mass Communications, Advertising, Project Management, Business, Organizational Management, Graphic Design, Art Design
· Position is based in Orlando, FL, hybrid work environment (3 days in office, 2 days remote)
· Consistent attendance is a job requirement.
Preferred Qualifications:
· Experience with project management workflow software (Workamajig, Basecamp, Workfront, MS Project, etc.) a plus, Workamajig/WorkFront strongly preferred. Proficiency or working knowledge of MAC OS and Adobe Creative Suite also a plus, but not required.
· Experience with in-house creative agency or marketing/advertising is strongly preferred; or equivalent combination of education and experience.
· PMP or any other Project Management certifications a plus
· Advanced project management skills, including strong attention to detail and ability to manage multiple demands simultaneously in fast paced environment.
· Excellent communication, organizational, and problem-solving abilities.
· Thorough understanding of studio/graphic arts and creative workflow processes.
ABOUT WRIPPLE:
Wripple is the first Agency Services Platform that connects clients with independent talent to create teams that thrive in an on-demand world. Our platform allows clients and talent to achieve speed, flexibility, and control of their projects and business.
Our mission is to provide clients, talent, and partners the freedom to do their very best work through a new platform that enables smart team building by matching organizations with proven on-demand digital marketing & experience talent. Wripple is continuously looking for the highest quality independent talent. Our platform provides freelancers with a complete operating system to land verified opportunities and focus on doing great work.
· Let our Business Development team do the hard work to find qualified blue-chip clients that you get matched with based on your capabilities and the type of work you love to do
· Take control of how you want to work through Wripple's Talent Dashboard: set your rates and preferences for how & when you want to work; receive online project briefs to determine whether to pursue; update your profile as your situation and skills change
· Outsource the back office to Wripple, including payment, tax compliance as well as data and insights that help you make decisions for your business
There is absolutely no cost to be a member of Wripple. The process is simple. If you have the background for this specific role, please send your resume through the LinkedIn application process.
If you are not a direct match for this role, you can be considered for other opportunities by applying here: ************************************** After applying, you'll be invited to interview and if your background is a match for the type of roles we have at Wripple, you'll be approved to join our talent marketplace.
Associate Brand Manager
Marketing Manager Job 45 miles from New Smyrna Beach
PLEASE NOTE : This job posting is for an on-site in-office position at our headquarters located in Orlando, Florida. Please do not apply if you are unable to reliably commute to and from our offices.
and Objectives
As an Associate Brand Manager for XYMOGYM, this position will project manage all marketing activities under the XYMOGYM brand. As Associate Brand Manager, this position will oversee growing XYMOGYM to the next level in both awareness and members. It's a great opportunity for self-starters to grow and optimize all aspects of the business. This includes upholding the brand positioning and identity, improving channel performance, implementing campaigns, optimizing content & design.
The Associate Brand Manager will work closely with digital performance marketing, content & creative, and directly with XYMOGYM team members, namely founder and owner, Sarah Blackburn.
Essential Job Functions
Identify key opportunities for member growth
Help define content and branding optimization priorities and implement changes with creative & design
Project manage all creative projects with design and deliver on deadline monthly marketing needs
Analyze market trends and customer needs, and make recommendations and prioritize projects
Secure alignment to plans and targets across key cross-functional stakeholders
Lead development and oversee execution of integrated marketing plans across our collective business corp
Commercialize new launches & campaigns
Analyze key performance indicators in the brand's product portfolio and propose strategies to optimize member growth
Develop data-driven methodologies to identify opportunities and optimize campaigns
Knowledge, Skills, and Abilities Required
Ability to analyze data, draw conclusions and make recommendations
Ability to prioritize work in a fast-paced / high ambition environment
High level of organization, impeccable attention to detail, capacity to proactively solve problems
Ability to create engaging content, come up with creative ideas, and think outside the box
Bachelor's Degree in Business, Marketing, or a related field
Working Conditions
Office setting with standard workstation and equipment
Minimum Qualifications
3+ years of experience in marketing
Experience in the health & fitness industry a plus
Knowledge about the fitness industry, and health & wellness is a plus
Knowledge of the Dr. Phillips area and surrounding neighborhood is a plus
Senior Director of Marketing
Marketing Manager Job 45 miles from New Smyrna Beach
This is an onsite position in South Orlando running at team of 10 people. Annual budget of $7-9 million per year. This is the highest position within marketing at this company.
As a senior member of the team, the Director of Marketing is responsible for the strategic development and execution of marketing initiatives to meet company goals. This role includes creating and implementing the strategic marketing plan, overseeing the production of essential collateral, and fostering collaborative partnerships with other facilities and external partners. Additionally, the Director plays a key role in promoting and safeguarding the company's reputation by partnering closely with the Communications and Public Relations team. Together, they develop media relations and social strategies that support brand growth, corporate promotions, innovation initiatives, and both internal and external communications. Platforms may include Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok, among others, in collaboration with the
The Director provides critical leadership and organizational direction to effectively manage and inspire the marketing team to achieve these objectives.
Key Responsibilities:
• Strategic Planning & Revenue Growth: Develop strategic marketing plans to drive ticket sales and increase revenue across all locations. Identify target market segments and tailor strategies to maximize brand impact and sales.
• Brand Development & Management: Strengthen and promote branding initiatives aligned with corporate goals. Oversee brand management to ensure consistency in all products, services, and communications, and explore additional revenue opportunities.
• Collaborative Advertising & Promotions: Work closely with department heads, particularly the Operations team, to plan and execute advertising and promotional activities. Support general managers and team members with tools to drive sales in their respective areas.
• Tactical Execution & Collateral Production: Develop and implement tactical marketing plans to support sales goals. Collaborate with creative staff (designers, writers, editors) to produce marketing collateral aligned with brand messaging.
• Market & Competitive Analysis: Monitor competitor activities and assess market trends. Provide actionable insights and recommendations to enhance marketing strategies and identify new opportunities.
• Public Relations & Media Collaboration: Work in partnership with the Communications and Public Relations teams to develop media kits, press releases, and other materials that support brand and corporate initiatives. Collaborate to identify story pitching opportunities and build media relationships.
• Social Media Strategy & Evaluation: Oversee the Social Media team to execute social media that drives revenue in our field operations primarily and provide brand enhancement secondarily.
• Reporting & Continuous Improvement: Prepare regular reports on marketing initiatives for Senior Management. Stay informed on industry trends, attend trade shows, and integrate relevant findings into marketing strategies.
• Team Development: Recruit, hire, and train marketing staff to ensure a highly skilled and motivated team capable of delivering on corporate objectives.
Special Skills and Qualifications:
• Educational Background & Experience: Degree in Marketing, Business, Tourism, or a related field is a nice addition but not required. Minimum 7-10 years of experience, including at least 3 years in a management role. We prefer experience in hospitality over educational degrees. Preference given to those with field experience selling tickets and onsite management.
• Brand Management & Marketing Expertise: Strong knowledge of brand building and brand management, with proven experience in creatively developing marketing materials and collateral.
• Project Management & Organizational Skills: Highly effective at project management, prioritization, and multitasking. Able to manage multiple projects within strict deadlines and adapt to shifting priorities.
• Communication & Content Development: Excellent writing, content development, and editing skills, with superb verbal and written communication abilities. Articulate, friendly, and outgoing.
• Interpersonal & Leadership Skills: Diplomatic, with strong negotiation, conflict resolution, and people management skills. Demonstrated ability to work collaboratively in a team-oriented environment.
• Adaptability & Flexibility: Team-oriented and flexible, able to adjust to shifting priorities and tight turnaround times.
• Availability & Travel: Willingness and ability to travel is a necessity.
Additionally, as part of our onboarding process, you will be required to complete a comprehensive job rotation program through various roles within our attractions. This will involve directly interacting with our Guests to gain a comprehensive understanding of our operations and gain valuable insight into our Guest's needs and expectations.
Marketing Manager
Marketing Manager Job 45 miles from New Smyrna Beach
Responsibilities:
planning and executing marketing strategies to promote Bluetti's power station products with B2B distribution/retail channels.
managing online and offline marketing activities with alignment with sales strategy to drive growth in US market.
Collaborate with internal teams and external partners to ensure the successful implementation of marketing initiatives.
Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.
Coordinate the creation of marketing materials, including content for social media, website, and advertising collateral with internal GTM dept base in China.
Help manage the marketing budget, tracking expenses and ensuring cost-effectiveness of marketing efforts.
Stay updated on industry trends and best practices in marketing, sharing relevant insights with the sales team.
Assist in organizing and attending industry events, trade shows, and conferences to represent Bluetti and network with industry professionals.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field.
At least 3 years of experience in marketing roles, deep understanding of B2B distribution and retail marketing, familiar with digital marketing and brand management will be a plus.
Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
Sales-driven mindset and proficiency in data analysis tools to measure campaign performance and ROI.
Ability to multitask and prioritize tasks in a fast-paced environment.
Creative thinker with a passion for innovation and driving results.
Previous experience in the consumer electronics or renewable energy industry is a plus.
Possess fluent English, Chinese would be a plus.
If you are a dynamic marketing professional looking to contribute to the success of a leading renewable energy brand, we encourage you to apply for the position of Marketing Manager at Bluetti.
Senior Marketing Analyst
Marketing Manager Job 45 miles from New Smyrna Beach
We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by
a relentless pursuit of 'more
'-for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate-we're better, and hopefully, you'll learn why!
JOB TITLE: Senior Analyst, Marketing
DEPARTMENT: Marketing
REPORTS TO: Manager, Marketing
MAJOR PURPOSE:
The Senior Marketing Analyst will assist in the development and execution of Net Conversion's partner media strategies and is responsible for marketing & analysis/optimization of the organization's services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics.
MAJOR RESPONSIBILITIES:
Develop digital media strategies and campaigns utilizing channels such as search engine marketing, display/banner, video, paid social, direct partner buys and others.
Knowledge in creating and managing campaigns within media platforms and tools with partners including Google Ads, Bing, Meta, Google Campaign Manager, etc.
Manage partner relationships on behalf of Net Conversion
Creating and delivering presentation decks for the purpose of communicating
upcoming strategic initiatives or recapping recent digital efforts
Take initiative to identify and execute digital media tests
Work closely with the Analytics team to track performance and make optimizations to partner campaign efforts to improve media and overall business performance
Adhoc partner analysis as needed, including root cause/deep dive analysis, insights, and providing recommendations as part of ongoing optimization efforts
Craft ad copy specific to partner's goals and needs to drive direct conversion
CANDIDATE SHOULD HAVE:
College degree in marketing, business or a related field is preferred or equivalent related experience.
2-4 years prior experience in a role requiring similar skill sets.
Google Analytics certified and proficiency with Google Analytics and/or marketing network platforms.
Experience in storytelling through presentation decks.
Ability to work with minimal supervision, determine task priorities and follow-through.
Advanced analytical and problem-solving skills.
Attention to detail.
Superior organization.
MS Office and email proficiency.
MAC proficiency at a minimum of an intermediate level
EDUCATION & EXPERIENCE:
3-5 years relevant experience
Bachelor's degree in Marketing or a relevant field required
PHYSICAL REQUIREMENTS:
Periods sitting at a desk and monitoring computer (we have ergonomic sit stand desks)
What does Net Conversion have to offer?!
Competitive Salary
Paid medical at the base tier for the employee only
All the standard medical, dental, vision options
Unlimited PTO
60% STD at no cost to the employee
7 weeks Paid Parental leave after 1 years of service
Supplemental product options such as critical illness, cancer, hospital, life, and more
4% 401k Match
Hybrid work from schedule for those employees in our Orlando or Charlotte office
Wellness Initiatives
Summer Fridays (office closes at 2pm)
Pet Benefits
3 & 5 year anniversary milestone gifts
Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at ***********************.
Director of Sales Marketing
Marketing Manager Job 28 miles from New Smyrna Beach
Welcome to The Westin Lake Mary, where luxury meets exceptional service! Nestled in the heart of Central Florida, our hotel is a hub for business travelers, event-goers, and weekend escape artists. We're on the lookout for a dynamic, driven, and creative sales leader to take our revenue and brand presence to the next level. If you thrive on closing deals, building relationships, and thinking outside the box, this is your moment.
What You'll Be Doing:
Crafting and executing innovative sales and marketing strategies to boost room bookings, group events, and banquet sales.
Leading and mentoring a high-energy sales team-because teamwork makes the dream work!
Cultivating relationships with corporate clients, event planners, and travel partners-networking is your superpower!
Collaborating with revenue management to optimize pricing and maximize revenue.
Managing digital marketing, social media, and advertising initiatives to keep the Westin Lake Mary in the spotlight.
Staying ahead of the competition-analyzing market trends, driving new business, and setting the hotel up for success.
Representing the Westin brand at industry events, conferences, and client meetings.
What We're Looking For:
Hospitality sales Rockstar with 2+ years of hotel leadership experience preferably in Marriott/Starwood brands.
Proven track record of smashing sales goals and driving revenue.
Expertise in corporate, group, and catering sales-you know how to fill those rooms and event spaces!
Strong background in digital marketing, branding, and social media strategies.
A people-person with excellent communication, negotiation, and presentation skills.
Experience with sales systems (Marriott CI/TY, Lightspeed, etc.) is a big plus!
Bachelor's degree in Business, Hospitality, or a related field is preferred, but your experience and hustle matter more!
Why Join Us?
Competitive salary + bonus incentives-because your success should be rewarded.
Comprehensive benefits package (health, dental, 401k, hotel discounts).
Career growth opportunities within Marriott and Westin brands.
A fun, fast-paced, and supportive work environment-we work hard, but we love what we do!
If you're a passionate, results-driven sales leader who's ready to make a big impact, we want to hear from you!
Apply today and let's create success together at The Westin Lake Mary!
Job Type: Full-time
Benefits:
401(k)
401(k) matching
Dental insurance
Employee discount
Flexible schedule
Health insurance
Life insurance
Paid time off
Vision insurance
Marketing Communications Manager
Marketing Manager Job 45 miles from New Smyrna Beach
We are seeking a dynamic and innovative individual to join our team as a Marketing Communications Manager. In this role, you will be responsible for developing and executing comprehensive marketing communication strategies that align with our organizational goals. You will work closely with various departments to ensure consistent messaging and brand representation across all channels.
Key Responsibilities:
Coordinate with functional and cross-functional leaders for key projects.
Develop and oversee communication campaigns, including strategy, messaging, and metrics tracking.
Collaborate with executives to craft and distribute their communications, such as speeches and presentations.
Utilize PR tools to enhance brand visibility among key stakeholders.
Execute internal communication strategies for various initiatives. Analyze market trends and adjust strategies accordingly.
Handle issues, crises, and risks, including creating response plans.
Qualifications:
Bachelor's Degree in Communications, Journalism, Public Relations, or a related field.
5+ years of experience in marketing communications, public relations or a related field.
Strong written and verbal communication skills. Knowledge of AP style is a plus.
Creative thinking and problem-solving abilities.
Familiarity with digital marketing tools and platforms.
Some travel is required.
Marketing Executive
Marketing Manager Job 45 miles from New Smyrna Beach
Entry Level Marketing Executive
Full Time | Orlando, FL
Salary: $47,995 - $53,555(negotiable based on experience)
Embark on Your Marketing Career: Seeking a Marketing Executive!
Are you a creative thinker with a passion for personalized marketing? We're looking for a motivated Marketing Executive to join our client's team in Orlando! This role is your opportunity to play a vital role in supporting personalized event based marketing efforts and shaping your career path in the industry.
Key Responsibilities:
Assist in crafting and delivering personalized marketing experiences and strategies.
Develop compelling marketing campaigns tailored to individualized needs.
Assist with the setting up of marketing stands in shopping centres / malls and retail areas within the Orando region.
Assist customers with service information.
Drive sales and provide product demonstrations.
Analyze marketing data to optimize personalized marketing initiatives.
Maintain and update personalized campaign elements.
Contribute to planning and executing creative marketing projects.
Stay updated on personalized marketing trends and explore new opportunities.
You're an Ideal Fit If You:
Have a strong grasp of personalized marketing principles.
Excel in writing and communication with a personalized touch.
Thrive in organized environments and meet deadlines effectively.
Enjoy learning in a dynamic setting.
What We Offer:
Join a dynamic team and grow in your marketing career.
Engage in impactful projects that drive results.
Competitive salary and benefits package.
Opportunities to develop your personalized marketing skills.
Ready to Launch Your Marketing Career? Graduates and marketing enthusiasts who are passionate about personalized marketing are encouraged to apply. Take the next step in your career journey with us!
Marketing Specialist
Marketing Manager Job 45 miles from New Smyrna Beach
Elevate Your Career: Marketing Specialist Needed ASAP!
Are you a creative thinker with a passion for driving marketing success?
We're seeking a talented Marketing Specialist to join our dynamic team. In this role, you'll develop and implement marketing strategies to promote our services and enhance our brand.
Responsibilities
Develop and execute marketing plans and sales campaigns
Collaborate with cross-functional teams to create marketing materials
Conduct market research to identify trends and opportunities
Coordinate events, workshops, and promotional activities
Analyze marketing data to measure effectiveness and ROI
Participate in career development programs and training sessions
Travel to meet with clients and attend events across the US
Qualifications
Bachelor's degree in Marketing, Business, or related field
Strong understanding of marketing principles and strategies
Excellent communication and interpersonal skills
Proficiency in MS Office and marketing software tools
Ability to multitask and work in a fast-paced environment
Willingness to travel as needed
Benefits
Career advancement and professional development programs
Collaborative and innovative team environment
Access to workshops and continuous learning initiatives
Ready to make an impact as our Marketing Specialist? Apply today and join our team!
Marketing Associate
Marketing Manager Job 45 miles from New Smyrna Beach
Launched nearly 18 years ago, Foundry Commercial was created to be a different kind of real estate company. Our motto - “It's Personal” - rings true in everything we do…
we value authentic human experiences.
At Foundry Commercial, there is a strong sense of community. From wellness fairs to ugly Christmas sweater parties to company fundraisers, Foundry associates lean in to support one other and the causes that are important to us. We bring a sense of teamwork, collegiality, and diversity to all that we do. At the heart of it all is trust and respect. These two things drive everything else. We have built a place where people truly know each other, celebrate together, learn together, and live life alongside each other.
At Foundry, we serve our clients best by attracting and unleashing the most talented and courageous professionals in industry, all while having fun and building a lasting impact on the broader community. Don't just take our word for it. The best way to experience our culture is to immerse yourself in it. But be prepared - it's contagious!
Foundry is seeking a dynamic and detail-oriented Marketing Associate to join our Marketing Leadership Team. This role is pivotal in managing internal communications, overseeing data management, and providing marketing support across multiple markets. The ideal candidate will have a strong eye for visual storytelling, an analytical mindset for tracking engagement metrics, and the ability to collaborate across departments to ensure seamless communication and data-driven decision-making.
The professional should be positive, proactive, provide efficient and accurate administrative assistance, customer service, and coordination for platform-wide needs. The successful candidate is laser-focused on delivering the best-in-class materials and results on or ahead of schedule.
Key Responsibilities:
Internal Communication:
Develop and execute internal marketing campaigns that align with Foundry's strategic goals
Create engaging visuals and content to enhance internal messaging and employee engagement
Plan and manage a year-round communications calendar, ensuring timely and relevant updates
Track key metrics (e.g., open rates, views, engagement) to measure the effectiveness of internal communications
Data Management & Reporting:
Oversee and maintain the company's internal marketing database, ensuring data accuracy and consistency
Track and report on company-wide statistics, providing insights to drive strategic initiatives
Collaborate with different teams to ensure seamless data integration and reporting
Human Capital Support:
Work closely with Human Capital on designing documents such as presentations, flyers, campaigns, etc.
Create and manage training resources and marketing materials for onboarding
Cross-Market Collaboration & Support
Serve as a go-to resource for teams across multiple markets, offering marketing support and best practices
Assist in coordinating marketing efforts across regions to ensure brand consistency and efficiency
Provide ad hoc support for special projects and initiatives as needed
Digital Marketing:
Assist with website graphic updates
Oversee the company swag store
Event Coordination:
Assist in planning and promoting platform events
Coordinate event logistics and materials
Administrative & Additional Tasks:
Maintain a database of marketing assets and further grow the infrastructure
Track project timelines to ensure timely completion
Support special projects across marketing teams
Qualifications:
Bachelor's degree in Marketing or related field required
Minimum of three to five years' experience supporting multiple people preferably in the commercial real estate industry or other professional services organization
High level of proficiency and working knowledge of SharePoint in Microsoft 365, Word, Excel, and Outlook
Working knowledge of Adobe Creative Suite including: InDesign, Photoshop, Illustrator
Foundry Commercial is an Equal Opportunity Employer
Foundry Commercial is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best available person in every job. It is the policy of Foundry Commercial to grant equal employment opportunities to all qualified persons without regard to race, color, creed, sex, religion, age, national origin, marital status, sexual orientation, citizenship, physical or mental disability that does not prohibit performance of essential job functions, veteran's status, or any other conditions or identifications against which discrimination is prohibited.
Marketing Manager
Marketing Manager Job 45 miles from New Smyrna Beach
EBG is an e-commerce solutions provider specializing in travel and entertainment, and also offering retail products and services, voluntary benefits and insurance. EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups.
EBG owns and operates one of the largest and most comprehensive employee savings programs in the country - serving over 40,000 corporate clients through its proprietary platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace.
EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, and Austin. We offer a hybrid work environment with a balance of collaboration and flexibility.
Job Description
EBG is looking for an experienced Marketing Manager to develop and manage marketing programs across channels and platforms, support business objectives, and advance brand building. The role will work closely with the VP of Consumer Marketing in leading, developing, implementing and executing strategic marketing plans for an entire organization in order to attract potential customers and retain existing ones.
Duties and Responsibilities
Lead, develop and implement a fully integrated marketing strategy and lead the end-to-end development across marketing functions (including creative, messaging, merchandising, email, paid media, measurement, and reporting) to support specific partners and marketing objectives that is aligned with Company's goals.
Serve as the marketing relationship manager for EBG's top Travel & Entertainment partners and products, including Broadway, Live Nation, Cirque Du Soleil, Concerts and Sporting Events to name a few
Develop the strategic marketing plans for the T&E partners, along with updates and reporting on new developments with these partners
Measure and report performance of marketing campaigns and sales to gain insight and assess against goals.
Use KPIs from site and email along with sales data to plan out marketing initiatives for strategic partners and keep abreast of performance metrics to make on-demand decisions.
Partner with the VP of Consumer Marketing with all aspects related to their responsibilities on integrated marketing, merchandising, CRM, paid media, reporting, and insights.
Ability to lead and manage a team of Marketing Coordinators to assist in daily tasks
Provide and present feedback and insight on the performance of marketing campaigns to external partners, tracking all elements of performance and working across teams to optimize.
Work closely with partner managers to build out quarterly marketing plans for specific partnerships.
Conducts research and analysis, translating campaign performance into reports and communication to senior management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, and campaign recap decks.
Partner with creative and content teams to create engaging and compelling creative materials to be used across different marketing channels.
Partner and collaborate with email team to strategize, build and implement emails based on partner needs and segmentation strategies.
Build strategic relationships with partners, key industry players, agencies and vendors.
Coordinates approvals through marketing and external partners.
Responsible for understanding external partner brands, such as brand logo, brand guidelines, experiences, and activations.
#LI-Hybrid
Qualifications
Bachelor's degree in marketing or business or similar discipline
5+ years of experience in digital marketing (Email & Paid Ads)
Experience in Entertainment, Travel or Hospitality Industry. Preferred industry experience in Live Entertainment such as theme parks, Broadway, shows or concerts
Digital Marketing in an agency or large-scale e-commerce company a plus
Knowledge and experience in the following software/tools: Adobe Creative Cloud, Google Analytics
Excellent communication skills
Ability to think creatively and innovatively
Must have attention to detail and possess critical thinking and quantitative skills
Experience building complex digital marketing programs, presenting, and reporting on the results
Familiarity with the latest trends, technologies and methodologies in graphic design, web and digital design, production, etc.
Strong project management skills
Strong problem-solving ability, including metrics-driven thinking
Ability to travel as necessary
Experience with online marketing, including social media, and content marketing
Ability to quickly adapt to change
Additional Information
Entertainment Benefits Group offers outstanding employee benefits including:
Medical, Dental & Vision
401k Match
Short Term Disability, Long Term Disability (Company Paid)
Company Paid Basic Life and AD&D
Additional Voluntary Benefits
Flexible Work Arrangements
3 Weeks of PTO + 5 Personal Days
Paid Holiday Break from Christmas to New Year
Paid Holidays
Fitness Centers (location dependent)
Annual Day of Giving
Share in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!
All your information will be kept confidential according to EEO guidelines.
The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be consider an all-inclusive listing of work requirements.
Commercial Marketing Associate Manager
Marketing Manager Job 32 miles from New Smyrna Beach
We are currently looking for a self-motivated and outgoing individual looking for a challenging opportunity to join our team as a Commercial Marketing Associate. The Commercial Marketing Associate will seek out and meet with potential business customers to introduce CertaPro as a solution for their painting needs.
Our ideal candidate is a driven and motivated "people person" with at least one year of marketing or sales experience. He or she must have excellent communication and interpersonal skills, strong presentation skills, and have his or her own vehicle to use on the job. A college degree and industry knowledge are preferred. Fluent English speaking and writing skills, good time management skills, and professional dress, speech, and behavior are all required for this position.
RESPONSIBILITIES
Marketing
Networking
Priority management
Diligent follow-up and follow-through
Helping the Commercial Sales Team
Traveling to customer and prospect offices
Preparing and delivering marketing presentations
Representing CertaPro at various networking luncheons and industry conferences
Specifically:
Cold calling and emailing: Reaching out to new leads who haven't previously expressed interest.
Networking events: Attending industry conferences and events to meet potential clients.
Social selling: Utilizing platforms like LinkedIn to connect with prospects and build relationships.
Lead qualification: Identifying which prospects are most likely to convert into paying customers.
Discovery calls: Conducting initial conversations to understand a prospect's needs and pain points.
QUALIFICATIONS
High school diploma or GED required
Four-year degree preferred
One to three years of marketing or sales experience
Strong communication and interpersonal skills
Hard worker and team player
Active listener
Coachable
Industry knowledge preferred
Unrestricted driver's license and clean driving record
Must have own vehicle
Working knowledge of Microsoft Office Suite
Vice President of Marketing (Relocation)
Marketing Manager Job 45 miles from New Smyrna Beach
Company: Client of The Griffin Groupe Executive Search Job Type: Full Time Industry: Electronic Components Rate: 150 - 200k (base + commission) DOE Vice President of Marketing THE OPPORTUNITY The Griffin Groupe is seeking talented marketing and business development professionals to work with our client in the IOT and Industrial Wi-Fi industry. The overall purpose of this position is to lead the global sales and business development in the semiconductor industry with particular expertise for Wi-Fi SoC products which are 802.11abgn, 802.11ah, 802,11ac, 802.11ax, etc., but more focus on the commercialization in US and North America region for the world first 802.11ah (Wi-Fi HaLow) SOC chipset solution that is unique at present.
Candidates located in the Greater Orange County Area are preferred
RESPONSIBILITIES
Aggressively diversify the revenue stream by global sales, especially US and China region to meet the target revenue
Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors
Adjusts content of sales presentations by wireless connectivity marketplace information including Wi-Fi market trend and forecast
Focuses sales efforts by research on existing and potential volume of dealers
Submits orders by referring to price lists and product literature
Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses
Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
Recommends changes in products, service, and policy by evaluating results and competitive developments
Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management
Maintains professional and technical knowledge by attending educational conferences/workshops; reviewing professional publications; establishing personal networks; participating in professional societies
Provides historical records by maintaining records on area and customer sales
REQUIRED SKILLS, EXPERIENCE & QUALIFICATIONS
Bachelor's degree in Business, Marketing, Management or other related degree; Master's degree preferred
5-10 years business experience with increasing track record of management responsibility
Overall business acumen, strategic thinking, sound judgement, experience in strategic planning and implementation, marketing, international business; financial skills including budget development, forecasting, analysis; project management experience and the ability to manage multiple priorities
Results driven individual with proven accomplishments
Exceptional interpersonal and communication skills (written and verbal), with the ability to cultivate and motivate a marketing and sales-force that is heavily, volunteer dependent
Strong analytical ability to formulate short- and long-term plans and objective resulting in the achievement of target revenue goal on time
Demonstrable skills in the area of scalable product management process improvement initiatives
Proven success in leading the global sales in wireless connectivity solutions such as Wi-Fi, BT, Cellular, etc.
Sound financial analysis and modeling skills; Must be able to build financial statements if required
Excellent presentation skills to audiences of all sizes and backgrounds
Exceptional interpersonal skills with the ability to cultivate and motivate a marketing and/or sales team
Must be able to set the direction and provide coaching to staff
Ability to influence and manage priorities
Must be a technologically savvy knowledge worker who seeks out technology solutions to business challenges
#ZRRyan Schortmann
The Griffin Groupe
Director of Recruiting and Technology
Please contact me with any questions:
Email:
******************************
Phone:
(w) ************
Marketing Events Manager
Marketing Manager Job 45 miles from New Smyrna Beach
Job Description: Marketing Events Manager
Primary Functions:
Expected to be a blend of execution and outcome focused, the Marketing Events Manager will be responsible for tasks associated with driving new potential sales leads for Prolifics through event management. Events may be physical or digital, and will take the form of Prolifics-hosted events, third party events via sponsorship, or joint events with partners. The responsibilities of the Marketing Events Manager are end-to-end, from event ideation and planning, to execution and budget management, to results tracking.
The Marketing Events Manager reports to the Sr. Manager of Marketing and will work closely with both sales and practice leadership.
Responsibilities
Identify, investigate and recommend individual events (tradeshows, regional events, webinars, etc) for alignment to desired goals and outcomes.
Work with Sales and Practices to create and maintain a plan for events to execute. This plan should be created annually and kept updated through the course of the year.
Lead generation: Create and distribute content to attract and engage a target audience.
Proactively contact inbound leads to understand their requirements and assess their validity.
Qualify leads based on established criteria and document insights for the sales team.
Campaign management: Develop and optimize campaigns to accelerate lead readiness for sales teams
Create budgets and justification for approval of individual events. Work with the co-funding coordinator to understand and leverage the various partner co-funding programs available to help fund event execution.
Understand and coordinate event contracts/pricing/packages for any third party sponsored events.
Define and coordinate the execution of all aspects of an event, which may include but is not limited to emails, digital advertising, social, web events listing, assets and traffic, collateral, inside sales guidance, and delivery.
Ensure accurate tracking (in Salesforce) of opportunities and leads generated from executed events. Provide guidance to accounting for correct tracking of all Marketing expenses related to Events.
Capture and track actual expenses to ensure budget alignment. Work with the co-funding coordinator to ensure receipt of any expected co-funding.
Key Performance Indicators
The below metrics should be generated and leveraged by the Marketing Events Coordinator to measure and continuously improve the results of demand generation activities.
Opt-in leads, Opportunities and won Revenue generated as a result of events
Adherence to budget for Event execution
Receipt of partner co-funding aligned to Events
Required Qualifications / Profile:
College degree preferred but not required
Demonstration of achievement, with tenacity and determination
Articulate, clear, and with ability to communicate adequately in writing
Creative mind, problem solver, can think on feet.
Positive, can do attitude, team player
Experience with event coordination, or comparable experience
Experience working with Salesforce and web conferencing platforms preferred but not required
ADDITIONAL RESPONSIBILITY BULLETS
Identify speaking opportunities and submit speaker application forms for internal and external candidates at national and regional events.
Schedule post-event meetings with stakeholders to discuss “best practices” and “lessons learned.”
Evolve and grow live-stream series on social media, including content development and registrations
Benefits:
Prolifics values our colleagues, which is why we offer a comprehensive suite of benefits to those who join our team. We provide a range of benefits to maintain good health, wellness and financial security. It's the smartest investment we make.
Prolifics provides a reasonable range of compensation, but exact compensation may vary based on skills, experience, and location.
Marketing and Communications Manager
Marketing Manager Job 45 miles from New Smyrna Beach
Full-time Description
The Marketing and Communications Manager will develop innovative, integrated marketing campaign strategies aimed at increasing brand awareness, driving traffic, and generating donations. This role involves collaborating with the operations team and independently creating engaging content, including copywriting and visual design, managing the implementation of a strategic communications plan, and producing content for various media. The Marketing and Communications Manager will oversee social media accounts while engaging with followers, conduct market research, and monitor campaign metrics to optimize performance. Additionally, they will manage the organization's website, coordinate with the organization's PR firm, and support peer-to-peer fundraising and other Development initiatives. This position requires a blend of creative and analytical skills, ensuring consistent brand messaging and effective marketing efforts across all platforms.
RESPONSIBILITIES
The responsibilities listed are not an exhaustive or comprehensive list of all possible responsibilities, tasks, and duties that are required of the position. Responsibilities, tasks, duties, and activities may change, or new ones may be assigned at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
· Develop innovative, comprehensive, and integrated marketing campaign strategies to increase brand awareness, drive traffic, and generate donations
· Collaborate with operations team to identify and create high-quality, engaging content that inspires action including writing copy and creating corresponding visuals, videos, and graphic design
· Manage the development and implementation of a strategic communications plan, including compelling fundraising materials and ensure consistent brand messaging
· Produce visually engaging content for online media, print and digital collateral, newsletters, fundraising appeals, websites, annual reports, and other materials as needed
· Manage social media accounts and content calendar, including responding to comments and engaging with followers to foster a positive online environment
· Conduct market research to identify target audiences, industry trends, emerging technologies, and best practices related to paid digital marketing, ad platforms, and analytics
· Monitor and analyze metrics for the effectiveness of marketing campaigns, making data-driven decisions to optimize performance, user experience, and improve engagement and reach
· Administer the organization's website, completing in-house content and design work while overseeing and contracting technical work to external contractor, including feature development and security best practices
· Coordinate with PR firm on initiatives, including press releases, media kits, and event planning
· Collaborate with other departments for content and external vendors for marketing and communication initiatives
· Provide marketing support for peer-to-peer fundraising initiatives
· Ensure consistent brand integrity
· Assist with other Development team initiatives, as needed
Requirements
QUALIFICATIONS
· Bachelor's degree in marketing, communications, business, or related field
· At least 3 years of experience in marketing and social media management with progressive responsibilities in campaign development
· Degree or previous experience with animal education, animal care or related experience preferred
· Previous experience managing and measuring Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM), and email marketing campaigns
· Previous experience with WordPress and website management preferred
· Previous experience with Adobe Creative Suite, Canva, or similar programs preferred
KNOWLEDGE, SKILLS, AND ABILITIES
· Excellent written and verbal communication skills, capable of writing and editing high-quality content for marketing and fundraising materials that is tailored to different platforms and audiences
· Knowledge of creative content creation techniques and ability to generate innovative ideas for content and campaigns
· Proficiency in using social media management tools and analytics platforms as well as graphic design tools and products
· Strong understanding of digital marketing concepts, tools, trends, and best practices with the ability to adapt to changes quickly
· Ability to work independently and as part of a team in a fast-paced environment
· Strong organizational and planning skills with the ability to manage multiple projects and deadlines
· Familiarity with video production and editing
· Strong analytical skills with ability to interpret performance metrics
· Ability to communicate insights to drive informed decision-making and optimize marketing campaign performance
· Understanding of brand strategy and the ability to maintain brand consistency across all channels
· Ability to develop and execute comprehensive marketing strategies aligned with organization goals
· Keen attention to detail to ensure accuracy and quality in all marketing materials
PHYSICAL AND MENTAL DEMANDS
· Physical demands include extended periods of sitting, standing, walking, reaching, handling, grasping, and coordination with occasional lifting and carrying requirements of up to 10 lbs.
· Work includes constant use of office equipment such as computers, phones, and copiers
· Work requires strategic planning in developing campaign strategies while continuously analyzing data, interpreting metrics, and adjusting strategies based on performance or solving unexpected issues and challenges that may arise in a campaign
· Work constantly requires creative thinking and innovation in coming up with new and engaging ideas and marketing strategies
· Work requires adaptability to audience preferences and behavior to create relevant content
· Work requires the ability to maintain focus and composure while working under pressure, manage stress during difficult situations, and adapt quickly to resolve issues or conflicts
· Work involves recognizing and respecting the emotional aspects of animal stories, and using compassionate language to create impactful and relatable narratives that resonate with readers
· Work requires logical reasoning to approach emotionally charged situations with a clear and rational mindset, making decisions that balance emotional sensitivity with practical considerations
WORK ENVIRONMENT
· Most work is performed in the business office areas of Pet Alliance which are open and well lit, adequately ventilated, but sometimes noisy and distracting environment.
· Work is also performed at the shelter and/or clinic areas of Pet Alliance for content development.
· The job requires moving between rooms and buildings including traveling to outside locations, which may result in increased exposure to extremes in temperature and atmospheric conditions.
· The job requires frequent and routinely intense public contact as well as the ability to multi-task under conditions that can be described as extremely fast-paced/high volume and are potentially stressful on a routine basis.
· Travel is required up to approximately 20% of the time.
Salary Description $21.50/hr - $26.50/hr
Senior Marketing Manager
Marketing Manager Job 45 miles from New Smyrna Beach
The Sr. Marketing Manager will lead the development and execution of comprehensive marketing strategies and campaigns to achieve business objectives and drive growth at each NUC Institution - Florida Technical College (FTC), DAVE School, NUC English, NUC Nursing School and Hilsboro Aero Academy.
Reporting to the Marketing Director and working directly with senior leadership and technical staff, this role will support various business and marketing support needs for the company. This dynamic position offers a significant variety of supporting marketing functions both in short and long-range assignments in a collaborative effort. The work is challenging, broad in scope and variable from project to project. The position involves effective communication, decision-making, and time management. The candidate performs other duties as required or assigned.
Minimum requirements:
Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
Proven experience (5+ years) in marketing, focusing on strategy development and team leadership.
Essential duties and responsibilities:
Collaborate with the Marketing Director in the planning and execution of large-scale digital marketing campaigns by managing and optimizing timelines, establishing and maintaining budgets, and aligning priorities with third-party agencies.
Managing and overseeing all aspects of the digital marketing operations - paid digital marketing, content marketing, social media and direct marketing (email/text).
Track and analyze the performance and effectiveness of all digital campaigns and marketing strategies in key market segments to make data-driven decisions that improve the impact of future marketing initiatives.
Monitoring and analyzing key performance indicators (KPIs) and metrics to track marketing performance and ROI, and optimizing marketing strategies accordingly.
Collaborate with internal marketing teams to effectively project manage the production and publication of digital content for use on social media, websites, emails, and printed collateral for mass distribution.
Use data and analytics to make informed marketing decisions.
Stay abreast of digital marketing trends and technologies, recommending innovative approaches to reach target audiences.
Analyzing market trends, customer insights, and competitor activities to inform strategic decision-making and identify opportunities for differentiation.
Lead and motivate digital marketing team, ensuring alignment with project goals.
Collaborate with internal stakeholders, such as creative, content, and digital teams, to ensure smooth workflow and coordination.
Resource management: Assign tasks and responsibilities to team members and monitor progress.
Supervisory Responsibilities:
Supervise Social Media Specialist and Marketing Specialist
"Employer with Equal Employment Opportunity for Women, Minorities, Veterans, and Persons with Disabilities".
E-mail Marketing Manager
Marketing Manager Job 45 miles from New Smyrna Beach
Vacation Innovations is seeking an experienced and passionate Email Marketing Manager. The successful candidate is responsible for strategy, planning and deployment of email campaigns across multiple business lines and brands. They will organize, manage, and launch email campaigns and digital assets. They will be responsible for analyzing metrics and reporting results to senior leaders. They will make recommendations on programs based on performance metrics to drive optimized email strategies for each business line.
This position reports to the Director of Email Marketing and will work closely with various departments throughout the organization to directly support business and membership initiatives. He/she will be responsible for collaborating with various stakeholders throughout the organization to provide innovative, strategic, and efficient email and digital solutions.
Responsibilities/Duties:
Email Marketing Development (40%)
Responsible for management of email marketing infrastructure, process development and creation of best practices.
Manage program strategy and delivered content to meet business objectives, obtain necessary approvals and drive results.
Manage CRM solutions (Salesforce) supporting email initiatives; segmenting and targeting audience to deliver relevant offers/promotions.
Responsible for utilizing ESP platforms (Salesforce Marketing Cloud) for email creation and monitoring deliverability.
Build emails utilizing HTML, SQL scripting for automated and triggered deployments, AMPScript
Provide direct code requirements for IT partners and administer quality control UAT testing.
Manage projects to ensure that quality, productivity, and deadlines are met.
Creates written SOPs to document program objectives, define business standards and outline performance KPIs for the team to follow.
Maintain best in class standards for CAN SPAM email compliance.
Strategic Partnering (30%)
Partner with cross-functional stakeholders to develop strategies and to provide feedback to execute promotional email marketing campaigns, lifecycle emails, and retention/reactivation programs.
Partner with internal teams including CRO and IT to provide the most efficient, effective, branded, and approved programs and materials while ensuring compliance and cohesive messaging of programs.
Collaborate & communicate with marketing team to maximize messaging and support operational requirements for launching email solutions.
Partner with marketing and product team members as well as other internal stakeholders (sales, operations) to ensure communications align with larger business strategies and company objectives.
Analysis & Other (30%)
Create tracking, analytics, and reporting to measure email program performance and adjust campaigns to optimize results.
Review email performance metrics, deliverability scores and performance KPIs.
Analyze channel performance to identify inefficiencies and improvement opportunities. Develop and execute recommendations, tests, and optimizations.
Report and present to leadership detailing program results in terms of key drivers like response rates, inbound calls, bookings, arrivals, and revenue generated (ROI).
Partner with the Analytics team to facilitate the data tracking required for web analytics and performance metrics.
Stay abreast of industry trends, design technology and tools.
Manage and support the growth of any direct reports.
Any additional duties that may be assigned to meet business needs.
Key Skills/Qualifications:
Bachelor's degree in Advertising, Marketing, Computer Science, or another relevant field preferred.
At least 3 years of experience working with digital and email marketing; or an equivalent combination of education and related work experience.
Successful candidates will possess strong verbal and written communication skills, will be self-motivated and able to achieve goals with minimal supervision, and will enjoy working both independently and in collaboration with other team members.
Experience sending and managing email communications through third party email provider (Salesforce Marketing Cloud), required.
Experience managing multiple marketing programs and emails simultaneously.
Experience managing email marketing campaigns with multiple test cells, varied by message, offer, and distribution vehicle.
Experience developing and analyzing reports to measure program success, required.
Understanding of audience segmentation, testing (A/B), email rendering through ESP.
Experience working with Salesforce Marketing Cloud ESP and tools such as Litmus a plus.
Understanding of database marketing, modeling and target marketing based on historical data and trend analysis.
Strong knowledge of HTML, CSS, Photoshop, and responsive email best practices.
Experience building and validating HTML for email, preferred.
Must be comfortable and effective in a fast-paced, deadline-driven environment.
Proficient with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint.
Knowledge and experience in membership travel services/timeshare/vacation ownership industry, preferred.
Regional Marketing Director
Marketing Manager Job 45 miles from New Smyrna Beach
Why Highmark Residential?
Because every position is considered critical to Highmark's success and reputation, we take care to employ those who aspire to become the best in their field. Those who succeed at Highmark will do so because they enjoy an empowered, challenging, fulfilling, and financially rewarding workplace!
Why we need you:
The purpose of the Regional Marketing Director at Highmark Residential is to strategically lead and execute comprehensive marketing initiatives that drive brand awareness, resident acquisition, and retention within the assigned region. By leveraging their deep understanding of the local market dynamics and industry trends, the Regional Marketing Director will develop and implement innovative marketing strategies to effectively position Highmark Residential as the premier choice for multifamily housing solutions. This role requires a creative and analytical mindset, exceptional leadership capabilities, and a proven track record of successfully executing results-oriented marketing campaigns. The Regional Marketing Director will collaborate with cross-functional teams, including property management, leasing, and corporate marketing, to achieve business objectives, foster strong relationships with key stakeholders, and consistently deliver outstanding marketing performance across the region. Ultimately, the Regional Marketing Director plays a critical role in driving revenue growth, enhancing brand reputation, and maximizing resident satisfaction for Highmark Residential's portfolio of properties in the assigned region.
What Highmark can do for YOU:
Help you achieve your goals by continuous professional development and regular career progression sessions
Competitive pay for the market
Monthly bonus opportunities for all site associates
30% associate rent discount
Medical, Dental & Vision benefits the 1
st
of the month following 30 days of full-time employment
Company-provided life insurance, short term and long term disability coverage
Flexible Spending accounts
401(k) eligibility after 90 days, with 4% Highmark match
Professional Certification & Tuition reimbursement
Vacation, Sick and Personal Time off available to use after 90 days
10 paid holidays
Paid parental leave
Responsibilities
Responsibilities include (but are not limited to):
Develop and implement comprehensive marketing strategies:
Create and execute marketing plans specific to each property that align with company goals.
Effectively communicate aforementioned marketing plans as needed to leadership as needed.
Assist in marketing budgeting for assigned properties.
Conduct market research to identify target audiences, trends, and competition, and educate/empower onsite management teams to do the same.
Use data-driven insights to create and maintain innovative marketing campaigns that position Highmark Residential as the top choice for multifamily housing.
Collaborate with different teams to align marketing efforts with leasing, property management, and corporate marketing functions.
Assist with new Property Technology tests and deployments.
Drive brand awareness and reputation:
Increase property brand recognition through targeted advertising, public relations, and digital marketing initiatives.
Oversee the creation and execution of compelling marketing materials, website content, social media campaigns, and email marketing.
Ensure consistent branding across all marketing channels and compliance with brand guidelines.
Monitor online reputation and implement strategies to improve customer sentiment and engagement.
Resident acquisition and retention:
Develop and implement resident acquisition strategies to attract qualified leads and achieve occupancy goals.
Collaborate with property management teams to enhance resident experience and satisfaction, ultimately driving resident retention.
Analyze market data and resident feedback to identify opportunities for improving resident retention rates and overall customer satisfaction.
Implement resident referral programs and incentives to drive resident referrals and promote positive word-of-mouth marketing.
Marketing performance analysis and reporting:
Facilitate and monitor all required and/or budgeted marketing-related, promotional and advertising platforms for optimal integration, appropriate usage by intended Highmark team members, and overall performance.
Assist with informal education/coaching of Highmark marketing platforms for onsite team members and constituents as needed.
Assist in communicating significant updates and platform changes as they occur.
Monitor key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives via Google Analytics, reporting from Lead Management software, and any other Highmark-approved platform.
Analyze data, generate reports, and present findings to senior management to support strategic decision-making.
Continuously optimize marketing strategies based on data insights and industry best practices.
Team leadership and collaboration:
Always promote and display company culture and core values.
Act as an advocate of company and regional policies and directives.
Close collaboration with regional training team and any other regional support associates.
Collaborate with the national marketing team to establish, achieve, and maintain the goals of Highmark Residential.
Regularly communicate regional initiatives with the national marketing team and assist in the implementation of national initiatives.
Support communication and culture-led platforms such as Viva Engage.
Assist with local events and meetings, including job fairs and local apartment association activities (working with other regional support positions as necessary).
Foster a collaborative and positive work environment, promoting teamwork and cross-functional collaboration.
Establish strong working relationships with regional property managers, leasing teams, and corporate marketing and associated counterparts.
Attend company meetings and budgeted industry education conferences.
Travel:
50% local market travel; 10% outside of the assigned region on occasion with little advanced notice
Qualifications
Qualifications:
Minimum of five years of experience in the multifamily housing industry, demonstrating a deep understanding of its dynamics and challenges.
Proficiency in creative and design concepts, with the ability to collaborate effectively with graphic designers and creative teams to execute (and develop, as needed) visually compelling marketing materials and campaigns.
Strong understanding of branding principles and the ability to ensure consistency and adherence to Highmark Residential's brand guidelines across all marketing materials and properties, ensuring that the brand image is effectively represented and maintained.
Strong skills in internet, mobile, and social media platforms, with a proven ability to use them effectively for marketing campaigns and brand promotion.
Intermediate-to-advanced knowledge of Microsoft Office Programs, particularly Excel, for data analysis, reporting, and extracting actionable insights.
Comfort with navigating, working with, and facilitating marketing-related Highmark-required platforms such as those that serve social media, resident feedback/surveys, reputation, digital advertising management, advertising, analytics, etc. Self-training as needed when updates occur.
Demonstrated ability to proactively educate oneself about local markets, stay informed about market trends and dynamics, and effectively analyze market data to assess property performance and ensure competitiveness in the market.
Exceptional conceptual and creative thinking skills to develop innovative marketing approaches that set Highmark Residential apart from competitors.
Excellent organization and time management skills to handle multiple projects, meet deadlines, and prioritize tasks effectively.
Exceptional project management skills to plan, execute, and track marketing initiatives within defined (and often lengthy) timelines and budgets.
Outstanding written, verbal, and customer service skills to communicate clearly and build positive relationships with internal and external stakeholders.
Ability to work independently and collaboratively with cross-functional teams to achieve marketing objectives.
Ability to quickly process complex information, prioritize effectively, and maintain focus in a fast-paced environment.
Positive attitude towards change, with flexibility and adaptability to new strategies, technologies, and industry trends.
Strong problem-solving abilities to identify challenges, analyze root causes, and develop effective solutions.
Outstanding presentation skills to deliver engaging and impactful presentations to both small and large groups.
Educational and/or coaching abilities to inform, empower and develop constituents.
Must be able to travel and incur expenses on a personal credit card with a reimbursement turnaround process that may take up to 30 days.
High school diploma or equivalent required. Bachelor's degree in marketing, business administration, or a related field is preferred, providing a strong foundation of knowledge and skills.
#CORP
Req. ID: 2025-7226