Marketing Manager
Marketing Manager Job 10 miles from Menomonee Falls
GRAFF is a growing manufacturing and distribution organization in the luxury kitchen and bath industry with international market presence.
Our organization is currently seeking a Marketing Manager for our US operations.
GRAFF's corporate office is located in Milwaukee, Wisconsin, US.
This innovative organization has a current opportunity to join a rapidly growing team, in a newly created role. It's an ideal position for a marketing professional with Branding, PR and Trade Marketing experience to utilize their talent to promote a brand in the Luxury segment.
Role and Responsibilities:
PR and Communications:
Day to day coordination with PR agency in US
Experienced in handling media/journalist requests
Hands on experience with event organization skills
Plan and Execute Brand events through tradefairs, retailer events, press events, while maintaining Brand values and budget management
Hands on experience in managing agencies in different countries
Eye for details and generation of creative content
Branding opportunities through various events or global brand tie-ups
Trade Marketing:
· Manage POS requests in line with budget from obtaining quotes through to delivery of materials
· Develop brand collaterals for the showroom
· Coordinate with sales team to ensure that all retailers are kept up to date with current and new product launches as well as relevant support sales material (master catalogue, etc.)
· Monitor and maintain all marketing expenditure of the respective market as per budget
We have an exciting work environment. Freedom to express creative thoughts is the culture of our Marketing team.
We would love candidates to apply who have:
A passion for Luxury industry
At least 5 years of experience in the brand marketing or sales roles involving working with the press and distributors in Luxury
Knowledge of digital space is required
Extensive experience in the North America region and experience working with key luxury brands
Team player
Proven track record of managing brand strategy implementation and budget with a hands-on approach
Efficient time management and operational excellence
Creative thinking and numbers acumen
Strong negotiation skills
Some travel required
If your talent and experience are a fit for this role, we encourage you to apply for immediate consideration.
About GRAFF:
Globally recognized for its cutting-edge products and unique vision, GRAFF combines the latest manufacturing technology with exquisite European craftsmanship. The brand's essence is wrapped around the Art of Bath concept that embraces high culture, sophisticated style, and luxury living. GRAFF stands out in the industry for their exceptional quality, vertically integrated production, unique and luxurious designs, creative innovation process, and sustainable practices.
Competitive benefits package available upon meeting eligibility requirements, including medical, dental, vision, life and disability insurance, a 401k plan with a company match, and Paid Time Off.
Visit ********************* for more information about our growing organization.
Brand Marketing Manager
Marketing Manager Job 34 miles from Menomonee Falls
LaSalle Network is seeking a strategic and creative Brand Marketing Manager to lead brand development, packaging innovation, and multi-channel marketing campaigns for a growing CPG company. This role will play a pivotal part in shaping the brand's identity, driving consumer engagement, and ensuring consistency across all touchpoints, from packaging to digital marketing.
Brand Marketing Manager Key Responsibilities:
Develop and implement comprehensive brand marketing strategies to drive consumer awareness, engagement, and loyalty
Oversee the development and execution of packaging designs, ensuring brand consistency, shelf appeal, and compliance with industry standards. Collaborate with designers and agencies to bring packaging concepts to life
Lead the execution of integrated marketing campaigns across digital, social, retail, and traditional media
Work closely with product development teams to ensure new product launches align with brand positioning and consumer expectations
Conduct research to analyze consumer behavior, market trends, and competitive landscapes to inform branding and packaging decisions
Partner with sales, R&D, and creative teams to ensure brand consistency across all channels and product lines
Monitor key brand and packaging performance metrics, using data-driven insights to optimize marketing strategies
Oversee external partners, including creative agencies, packaging suppliers, and media agencies, to ensure high-quality execution of branding and marketing initiatives
Brand Marketing Manager Requirements:
Bachelor's degree in Marketing, Design, Business, or a related field
5+ years of experience in brand management or marketing within the CPG industry
Proven experience in packaging development, including design execution and collaboration with creative teams
Strong understanding of consumer insights, market research, and digital marketing strategies
Experience with retail and eCommerce marketing
Excellent project management and creative problem-solving skills
Ability to work in a fast-paced, cross-functional environment
Brand Marketing Manager Why Join Us?
Play a key role in shaping the future of a well-established CPG brand.
Bring your vision to life through innovative packaging, compelling storytelling, and dynamic marketing strategies.
Work alongside a passionate team dedicated to creating high-quality consumer products.
Take advantage of professional development opportunities and the potential for career advancement.
Enjoy a competitive salary, comprehensive benefits package, and hybrid work flexibility.
If you're a passionate brand marketer with a keen eye for packaging and a drive for innovation, we'd love to hear from you. Apply today and help us bring our brand to the next level!
Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
Marketing Director
Marketing Manager Job 34 miles from Menomonee Falls
Job Opportunity: Director of Marketing
Are you a strategic marketing leader with a passion for delivering measurable results? Our client, a rapidly growing midsize manufacturing company, is looking for a dynamic Director of Marketing to lead their marketing efforts and help take the company to the next level.
Key Responsibilities:
Develop and execute comprehensive marketing strategies that drive B2B growth and brand visibility.
Lead and manage B2B digital marketing programs with a focus on delivering strong, measurable results.
Oversee and collaborate on digital, content, and product marketing initiatives to ensure alignment with business objectives.
Analyze data, conduct market research, and provide insights to identify growth opportunities.
Partner with cross-functional teams to support business development, sales enablement, and customer engagement goals.
What We're Looking For:
A minimum of 8+ years of marketing experience, with at least 3 years of direct experience managing B2B digital marketing programs.
Proven track record of consistently delivering strong, measurable results.
Bachelor's degree in Business or Marketing (MBA preferred but not required).
Exceptional proficiency with tools such as Excel, Word, PowerPoint, databases, and digital marketing platforms.
Strong analytical and research skills, with the ability to interpret data and provide actionable recommendations.
Why Join?
This is an exciting opportunity to be part of a thriving organization where your expertise and leadership will have a significant impact on success. If you're ready to bring your strategic vision and digital marketing expertise to a growing team, we'd love to hear from you!
Digital Marketing Manager
Marketing Manager Job 12 miles from Menomonee Falls
Onsite - Waukesha, WI
Compensation and Benefits - $85,000-$90,000 plus full suite of benefits (health, dental, 401K, etc)
About Stronghouse:
Stronghouse is a private equity-backed and high-growth provider of residential, multifamily, and commercial roofing, siding, and windows solutions with a mandate to be the leading consolidator and strongest competitor in the roofing space. Stronghouse's strategy is to achieve outsized growth both organically and inorganically via completing acquisitions and partnering with great operators in our markets.
Job Overview:
We are seeking a skilled and results-driven Digital Marketing Manager to manage and optimize paid search campaigns (Google Ads, Bing) and paid social media campaigns across multiple platforms for all of our brands. The ideal candidate will have hands-on experience in paid search and social media advertising, with a strong ability to drive traffic, generate leads, and increase revenue through data-driven decision-making. This role will involve setting up, managing, and optimizing campaigns, monitoring performance, creating compelling ads, and ensuring all budgets are effectively utilized to achieve KPIs.
Key Responsibilities:
Plan, execute, and optimize paid search campaigns across Google Ads and Bing Ads to maximize performance.
Manage paid social campaigns across platforms like Facebook, Instagram, TikTok, and others for all company brands to reach targeted audiences, drive engagement and achieve marketing goals.
Collaborate with the content and design team to ensure ads align with brand messaging and campaign objectives.
Manage and allocate budgets for both paid search and paid social campaigns, ensuring spend is optimized across all channels.
Regularly track and report on key performance metrics (KPIs) including CPC, CPA, return on ad spend (ROAS), click-through rate (CTR), conversion rate, and others.
Use analytics tools like Google Analytics, Google Ads, Bing Ads, Sprout Social and others to generate performance reports, conduct in-depth analysis and provide actionable insights and recommendations to improve results.
Collaborate closely with other marketing team members (SEO, content, creative, etc.) to align on overarching marketing strategies.
Stay abreast of the latest digital advertising trends, technologies, and best practices to contribute to the team's innovative approach to campaign management.
Qualifications:
Bachelor's Degree or equivalent in Marketing, Communications, Mathematics or a related discipline.
2-3+ years of hands-on experience managing paid search and paid social media campaigns.
Strong understanding of digital advertising platforms, analytics tools and performance metrics.
Proficiency in Google Ads, Bing Ads, Facebook Ad Manager, Sprout Social and other relevant tools (Google Ads & Google Analytics certifications are highly regarded).
Experience in creating and optimizing ad creative, targeting and bidding strategies.
Strong analytical skills with the ability to interpret data and drive decisions based on performance insights.
Excellent communication, organizational, and project management skills.
Ability to work independently and collaboratively in a fast-paced environment.
Reasons to Join Organization:
High-Growth, Dynamic Environment: Be part of a high-growth, acquisitive company where high achievers with ambitious career goals can thrive.
Innovative Contributions: Take the lead in driving innovation and implement new strategies that enhance your role and the company's success.
Career Growth: Benefit from numerous internal growth opportunities as the company continues to expand, providing a clear path for career advancement.
Ambitious Goals: Join a company with aspirations and financial backing to achieve a $1+ billion valuation in the near term, positioning itself as the largest player in its vertical.
Marketing Executive
Marketing Manager Job 45 miles from Menomonee Falls
The luxury hospitality division of a major consumer brand is in search of a seasoned Marketing Executive to lead all aspects of digital and traditional marketing for multiple properties, including its 5-star flagship in the upper Midwest. This is a hands-on role, and the ideal candidate will be both a creative and analytical thinker, with a background that encompasses hotel and restaurant marketing, golf/recreation and spa. They will be able to work primarily with internal resources, with little reliance on outside vendor support. They must be able to conduct insightful market research to establish a marketing strategy that will effectively engage the target audience and develop a loyal community. They should be comfortable evaluating the marketing process and collaborate to critique and improve its outcomes.
Responsibilities
Identify target audiences, objectives and desired outcomes of marketing campaign
Research and develop marketing strategy, and evaluate success strategy
Develop content of marketing campaigns
Stay up-to-date on current marketing trends
Manage and allocate budget correctly
Qualifications
Bachelor's degree in marketing or related field
5+ years of relevant, senior-level experience
MUST have a luxury hotel background, with experience at both corporate and property levels
Must have managed budgets of up to $10M
Previous leadership of a large team across all levels and functions (10+)
Strong analytical, communication, time-management and creativity skills
Strong ability to focus on customer/market and take initiative
Experience with social media
Director, Global Brand Marketing
Marketing Manager Job 10 miles from Menomonee Falls
The purpose of the Director - Global Brand Marketing - Talent Solutions position is to lead brand & product marketing strategy, coordination, and alignment of the marketing planning and execution for the global Talent Solutions brand and Lines of Business. The position will provide brand direction and guidance on our Global Talent Solutions Marketing strategy. Internal stakeholders include the Global Brand Leadership team, who provide direction and ongoing input on key priorities. The role will report to and work in partnership with Global Marketing, to support the Center for Local and Local for World strategy and reflect the global Function structure across the organization. This role drives execution of marketing plans to support transformation of the TS brand, grow revenue and market share in alignment with the global brand strategy.
Responsibilities
Brand Marketing Strategy and Execution
Design and execute a comprehensive brand marketing strategy to position Talent Solutions as a leader in the industry with key audiences which can include B2B (clients) and B2C (talent) globally. Lead the development and execution of global brand campaigns, ensuring alignment with the overall brand framework and adapting for priority markets. Manage all branding, positioning, and messaging to attract and engage clients and talent.
Product marketing and Campaigns
Design and implement global product marketing campaigns aligned with the brand framework to support business growth.
Partner cross-functionally to develop and execute marketing programs that drive new client opportunities and achieve brand revenue growth objectives.
Demand Generation and Lead Generation
Develop and execute integrated marketing campaigns focused on generating high-quality leads key buying audience across priority markets.
Design and implement targeted lead generation strategies leveraging paid media, SEO, SEM, email marketing, and social media to drive pipeline growth.
Create and distribute content such as whitepapers, case studies, webinars, and blogs that attract and nurture potential clients and talent through the marketing funnel.
Partner with sales teams to create alignment between marketing and sales efforts, ensuring seamless lead handoff and follow-up.
Establish KPIs for lead generation campaigns and analyze performance to optimize strategies and improve conversion rates.
Thought Leadership and Industry Expertise
Act as a domain expert by monitoring key trends, anticipating market shifts, and propose new growth ideas, product offerings, and thought leadership initiatives.
Collaborate with the Market Intelligence and Global Insights team to develop and execute thought leadership research and associated publications, enhancing brand positioning both internally and externally.
Market Research and Competitive Analysis
Coordinate market research priorities with Marketing Intelligence and Global Insights teams to identify strategic opportunities and inform marketing strategies.
Monitor direct and indirect competitors to refine brand messaging and marketing strategies to drive unique differentiation globally.
Event Marketing and Sponsorships
Plan and execute virtual and in-person events, webinars, and industry events and conferences to generate leads and build brand awareness.Identify sponsorship opportunities that align with the brand's target audience and strategic objectives, maximizing lead generation impact.
In- and cross-functional collaboration
Participate in Global Marketing teams, fostering a collaborative, agile culture with other markets in priority countries, sharing best practices and scaled learnings.
Qualifications
Minimum 8 years of progressive marketing experience driving marketing planning and execution in the technology or human capital industry.Analytical: Proven ability to work through market, client and operational data to identify insights and potential opportunities, and clearly communicates to a diverse set of business stakeholders
Digital: Awareness of digital marketing inbound and outbound strategies and demand gen (SEO, web, social media, etc).
Global: Experience working in global environments with people located in different time zones and different cultures. The ability to take all perspectives into account and demonstrate leadership with influence and education.
Brand: Experience working in similar Solutions / RPO / MSP / Outplacement / Talent Development & Management / industry
MarTech: Technology, marketing and data analytics platform literacy and social media awareness. (e.g. CRM, marketing automation, analytics).
Education: Bachelor's degree in marketing, business, IT or related field.Collaboration: Experience working for a mid-large sized global matrixed organization.
This position is based in our Global Headquarters located in downtown Milwaukee. Employees can enjoy an onsite cafeteria, coffee shop and gym along with beautiful views of the Milwaukee river, Deer District, and historic downtown architecture. ManpowerGroup is proud to support a flexible working environment. Employees may work virtual some of the time depending on role (1-2 days per week).
ManpowerGroup is proud to be an equal opportunity affirmative action workplace. We celebrate diversity and are committed to providing an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, citizenship, marital status, pregnancy (including childbirth, lactation and related medical conditions), age, gender, gender identity or expression, sexual orientation, protected veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status.
A strong commitment is made by each employee and is necessary to ensure equal employment opportunity for all. ManpowerGroup is an inclusive workplace that will recruit, hire, train, and promote persons of all job titles, and ensure all other personnel actions are administered without regard to non-merit-based characteristics of individuals.
Reasonable accommodation during the interview process can be provided. Contact *********************************** for assistance.
Marketing Coordinator
Marketing Manager Job 13 miles from Menomonee Falls
Looking to work for a..... dynamic and innovative company dedicated to delivering top-notch products and services to customers. We are looking for a talented Marketing Coordinator to join our team and help us achieve our marketing goals by effectively managing third-party agencies.
Job Description:
Responsibilities:
Collaborate with external agencies to develop and execute marketing strategies and campaigns.
Manage relationships with third-party marketing agencies to ensure alignment with company goals and objectives.
Coordinate and oversee the creation of marketing materials, including digital content, print collateral, and promotional items.
Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
Ensure timely delivery of marketing projects by managing timelines and budgets.
Communicate regularly with agency partners to provide feedback, address concerns, and ensure the highest quality of work.
Assist in the planning and execution of events, trade shows, and other marketing activities.
Stay up-to-date with industry trends and best practices to continuously improve marketing efforts.
Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
2+ years of experience in marketing, with a focus on agency management.
Strong project management skills with the ability to multitask and prioritize effectively.
Excellent communication and interpersonal skills.
Proficiency in marketing software and tools, such as CRM systems, email marketing platforms, and social media management tools.
Creative thinker with a keen eye for detail.
Ability to work independently and as part of a team.
Benefits:
Competitive salary and benefits package.
Opportunities for professional growth and development.
Collaborative and supportive work environment
Market Manager - Staffing
Marketing Manager Job 10 miles from Menomonee Falls
Steer the talent ship. Have you driven success in staffing? Are you a natural at leading and developing people who have the grit and desire to be rock stars in this industry? Take the helm and lead a team of motivated staffing professionals as a Market Manager with Nesco. Drive the overall success of your branch office through client management, sales and team coaching and development.
A day in the life:
Manage all branch operations, including business development, service delivery, and office administration
Manage and audit P&L to identify trends, assess staff and resource needs, and operate within budget
Forecast budgets for recruiting expenses
Lead and drive business development strategy with an ear to trends, competitors, and client needs
Manage, train, and mentor staff to develop talent within the branch office
Perform general recruitment duties to fill orders and maintain client satisfaction
Explore the market for prospective clients that can benefit from our services
Find opportunities to grow service relationships with existing clients
Cultivate client trust through exceptional service delivery and follow through
Collaborate on projects, such as implementation of new technology and tools
Conduct quality reviews and monitor contract compliance
Develop relationships and partnerships with civic, social, and other groups
Travel to and participate in college recruitment events
Keep client management system and paperwork up-to-date
Review staff performance and productivity and promote a culture of hard work and tenacity
What you'll need:
Experience managing others
Ability to motivate staff and serve as a mentor and coach
Communication style that's polished and authentic
Accountability and ownership of branch office successes and failures, and drive your success beyond circumstances or rejections
Rigorous attention to trends and metrics
A wide-lens view of individual contributions, branch success, and global company impact
We work for you. And we work hard. With over 60 years of success in the staffing industry, taking care of our partners in all things talent is top priority here, and it shows.
Competitive Pay
Comprehensive Benefits
Training
We do the right thing... because it's the right thing to do.
At Nesco, no one is above ethics. No one is above the work. We work hard. We lead. We give. We serve. We strive always to do the right thing for our clients, candidates, community and each other.
Digital/Radio Sales Marketing Consultant
Marketing Manager Job 45 miles from Menomonee Falls
DIGITAL / RADIO SALES MARKETING CONSULTANT
Sheboygan's leading radio stations are looking for a driven, outgoing individual to join our winning team! If you enjoy working with others to build their business while appreciating heritage and success you may be the candidate to join our team!
Midwest Advertising in Sheboygan is currently seeking applicants for a Digital and Radio Marketing Consultant in our Sheboygan, Wisconsin offices. This individual will represent heritage brands like Sheboygan's Country B-93 - News Radio 1330 & 101.5 WHBL, 106.5 The Buzz, and 104.5 & 96.1 The Point! Your day-to-day includes working with current and potential clients to grow their business through marketing on our 4 radio stations and our extensive array of targeted digital media assets.
Each day your goal will be to initiate conversation, build rapport, identify opportunities and provide advertising solutions.
Media sales experience is not required but previous outside sales experience is an asset. Being well versed in business, having good presence and being a strong communicator is essential to the position.
We provide extensive training, a competitive compensation plan and some unique, industry leading technologies to aid in your success.
If this position sounds like the career you have been waiting for, and you have a valid driver's license and a good driving record, please send your cover letter and resume to Market Manager at ********************************* or fax to Steve's attention at ************ or mail to Steve's attention at 2100 Washington Avenue - Sheboygan, Wisconsin 53081.
Midwest Communications is an Equal Opportunity Employer by choice.
Marketing and Communications Manager
Marketing Manager Job 8 miles from Menomonee Falls
Full-time Description
Responsibilities:
Marketing Material Development:
Conduct market research and analysis to identify new opportunities and stay updated with industry trends to ensure Martinez Tool Company can continue to be in the forefront of the industry.
Develop marketing strategies and plans to promote our products and increase brand awareness.
Create engaging and innovative marketing materials, including brochures, catalogs, product descriptions, sales presentations while creating and refreshing a library of assets.
Collaborate with the design team to ensure visually appealing and consistent branding across all marketing materials.
Engage with brand end-users to implement feedback, design marketing initiatives, and grow brand awareness
2. Digital Content Creation:
Develop and implement a content marketing strategy to drive traffic, engagement, and conversions.
Manage and maintain our company website, ensuring it reflects the latest products, promotions, and brand messaging.
Produce compelling written and visual content for various digital platforms, including social media, blogs, email newsletters, and online advertisements.
Monitor and analyze the performance of digital campaigns and make data-driven recommendations for optimization.
3. Premium Customer Journey:
Develop and implement customer service policies, procedures, and standards to enhance the overall customer experience.
Provide exceptional customer service by promptly and professionally responding to customer inquiries and concerns related to orders, invoicing, claims, and warranties.
Work closely with internal departments, such as sales and operations, to ensure smooth order processing and timely delivery. 4.
4. Collaboration and Reporting:
Collaborate with cross-functional teams, including sales, product development, and operations, to align marketing efforts with business objectives.
Coordinate with external agencies or vendors for marketing initiatives, if required.
Track and report on marketing campaign performance, customer service metrics, and customer feedback to measure the effectiveness of strategies and identify areas for improvement.
Requirements
Requirements:
Bachelor's degree in marketing, Business Administration, or a related field. A relevant master's degree is a plus.
Proven experience in online marketing, digital content creation, and customer service management.
Excellent written and verbal communication skills, with the ability to create compelling and engaging content.
Strong knowledge of digital marketing platforms, tools, and techniques.
Proficient in using content management systems (CMS), social media management tools, and email marketing software. This includes experience with Instagram, TikTok, Twitter, Facebook, YouTube, and emerging social media platforms.
Ability to work collaboratively in a team environment and build positive relationships with internal and external stakeholders.
Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines.
Proficiency in data analysis and reporting tools to track campaignperformance and customer satisfaction metrics.
Some travel may be required.
Joining Martinez Tool Company as a Marketing and Customer Journey Manager offers an exciting opportunity to contribute to the growth and success of a leading brand in the industry. If you are a self-motivated and customer-centric professional with a passion for marketing and providing outstanding customer service, we would love to hear from you
Marketing Communications Manager - Brand and Precision Technology
Marketing Manager Job 34 miles from Menomonee Falls
CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial's 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction.
We are seeking a passionate and strategic communicator to join the Case IH team as Marketing Communication Manager - Brand and Precision Technology. This role is responsible for understanding and utilizing an omnichannel approach to drive demand for Case IH products, technologies and solutions in the agriculture market. The Marketing Communication Manager will lead, build, implement and evaluate marketing communication plans to drive awareness and adoption of Case IH Precision Technology solutions. In this role, you will work collaboratively with product marketing teams and agency partners to develop strategic marketing plans and ensure tactical execution of timely and effective communication to key audiences including customers, prospects, Case IH dealers and employees.
Responsibilities
Develop and implement integrated marketing, branding and promotional campaigns to drive awareness and demand for Case IH precision technology solutions and related portfolio of products.
Work cross-functionally with marketing team to integrate precision technology into brand and product campaigns.
Responsible for the development, reviews and approvals of product positioning, message pillars and content supporting precision technology segment.
Build high-quality, engaging content (including collateral materials, creative assets and other sales support materials) supporting precision technology offering.
Partner with marketing agency and partners to develop campaign briefs, timelines and KPIs.
Ensure quality, message and voice consistency across marketing communications
Provide strategic marketing mentorship and communication support for product launches, training programs, sales support and portfolio initiatives.
Continually supervise and evaluate campaign metrics, market research and voice of customer insights to evolve and improve communications.
Regularly report on campaign performance, scorecard metrics and insights providing data-driven recommendations for campaign optimization
Use audience segmentation strategy to drive lead generation and conversion
Identify opportunities to improve processes and workflows
Learn and leverage e-platforms and digital tools for efficient collaboration between internal and external stakeholders.
Support on-site product and brand activations at events, tradeshows, trainings, meetings and more.
Generate compelling brand stories, content and thought-leadership opportunities for internal and external audiences.
Assist with management of brand partnerships and sponsorship initiatives.
Build relationships as key brand contact for industry partners.
Qualifications
Bachelor's degree or equivalent experience in Marketing, Communications, Public Relations or similar
At least six (6) years' experience crafting, driving and evaluating integrated marketing communications plans
The ideal candidate will have:
A strong background in content creation and integrated marketing.
Understanding of industry trends, marketing best practices and performance metrics
Excellent verbal and written communication skills; detail-oriented
Creative thinker
Experience with brand guidelines and trademark compliance.
Baseline understanding of digital media, SEO, SEM, CRM, marketing automation, customer journey mapping.
Excellent project management experience working in a fast-paced environment.
Desire to work cross-functionally as a team player.
A passion for the agriculture industry.
Company Benefits
CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information!
The annual salary for this role is $96,000 - $128,000 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
EEO
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal “EEO is the Law” poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
If you need reasonable accommodation with the application process, please contact us at ***************************.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
Director, Executive Marketing (C-Suite)
Marketing Manager Job 10 miles from Menomonee Falls
**Our Mission** As the world's number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.
(*Comscore, Total Visits, March 2024)
**Day to Day**
Start the day reviewing executive engagement metrics and prioritizing high-impact opportunities. Meet with the cross-functional team to align on progress, roles, and deliverables for ongoing projects.
Collaborate with sales leaders to refine account-based marketing strategies, meet with jr. team members to coach them and guide their deliverables. Develop custom data-driven insights together with the content & insights team to tailor content for upcoming executive events or engagements.
+ Review engagement metrics and set daily priorities.
+ Meet with the team to track project progress and clarify roles.
+ Work on custom insights using proprietary data for C-Suite content.
+ Align with sales leaders on account-based marketing strategies.
+ Assess new opportunities and prioritize using data insights.
+ Brief executives and finalize content for upcoming events.
+ Present updates to senior leadership on strategy and outcomes.
**The deadline to apply to this position is 3/24/25. Job postings may be extended at the hiring team's discretion based on applicant volume.**
**Responsibilities**
+ Drive Indeed's Executive Engagement strategy, building programs focused on CEOs & CHROs.
+ Establish this discipline and develop a team with clear goals, roles, and project scope.
+ Oversee team responsible for exec engagement, new C-Suite content, and tracking accounts.
+ Partner with sales leaders to develop account-based marketing journeys.
+ Develop custom insights and data-driven content to engage exec audiences using Indeed data.
+ Assess new exec engagement opportunities and evaluate priorities using data-driven methods.
+ Present to Senior Leadership team regularly on strategic approach, activities, and results.
**Skills/Competencies**
+ Experience in developing a Marketing strategy and driving initiatives for Executives, especially C-Suite, or large Enterprise companies to form strategic partnerships
+ Experience in developing positioning, narratives & data-driven content for executive engagements (1:1 and 1:few)
+ Experience in Account-based Marketing, and executive customer journeys
+ Experience in working closely with Sales to identify the right customers and collaborate to accelerate and close commercial opportunities
**Salary Range Transparency**
US Remote 145,000 - 210,000 USD per year
Seattle 155,000- 225,000 USD per year
San Fransisco Bay Area 160,000 - 235,000 USD per year
NYC Metro- 155,000 - 233,000 USD per year
**Salary Range Disclaimer**
The base salary range represents the low and high end of the Indeed salary range for this position in the given work location. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.
**Benefits - Health, Work/Life Harmony, & Wellbeing**
We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company's 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 12 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at ****************************************
**Equal Opportunities and Accommodations Statement**
Indeed is deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized. We're proud to be an Equal Employment and Affirmative Action employer seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, family status, marital status, sexual orientation, religious creed, national origin, genetics, neuro-diversity, disability, age, status as a protected veteran, or any other non-merit based or legally protected grounds.
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Reference ID: 45281
Marketing Communications Manager
Marketing Manager Job 19 miles from Menomonee Falls
You and Northwestern Mutual. We believe relationships are built on trust. That our lives and our work matter. And we're much stronger together than we are apart. These beliefs launched our company nearly 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual.
Our business is about helping people secure their financial futures, and that starts with putting people first - our clients, our employees and our field representatives. Northwestern Mutual is known for financial strength. We're strong, innovative and growing. Come grow with us.
Job Description
At Northwestern Mutual, we believe relationships are built on trust. That our lives and our work matter. These beliefs launched our company nearly 160 years ago. Today, they're just a few of the reasons why people choose to build careers at Northwestern Mutual.
We're strong and growing. In a company with such a long and storied history, this may be the most exciting and important time to be a part of Northwestern Mutual. We're strong, innovative and growing.
We invest in our people. We provide opportunities for employees to grow themselves, their career and in turn, our business.
We care. We make a positive difference in our communities. Nationally, thousands have benefitted from our support of research and programs to fight childhood cancer. Each year, our Foundation, employees and financial representatives donate time, talent and financial support to causes they're passionate about.
We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.
Position Summary:
As part of our growing Client Experience team, you will play a key role in defining and delivering outstanding communications that create a distinctive client experience. You will drive improvements to client communication content and omnichannel delivery (print, email, web, etc) for assigned projects or experiences such as billing and annual policy statement modernization, client notifications and confirmations, and servicing correspondence.
Key Accountabilities:
Partner/consult with business areas on delivering distinct client experiences
Manage development of communications (copy/design)
Oversee creation and maintenance of client communication experience journey maps
Develop and execute roadmap for implementing communication improvements that address client pain points and unmet needs across delivery channels
Direct project research (e.g. use case definition, explaining and clarifying business process, impact to people and processes, etc)
Develop business requirements and define budget needs for assigned projects
Manage implementation, including support teams
Identify impact metrics and interpret reported analytics
Bring Your Best! What this role needs:
Bachelor's degree with an emphasis in marketing/communications, Business or related field
6+ years of experience/knowledge of marketing and communication operations/processes to include analysis, design, documentation, and production using industry best practices and standards
Attention to detail and ability to manage cross-functional client experience communication initiatives. Strong understanding and proven experience managing omnichannel projects that include email marketing, web, mobile and print components.
Experience with messaging matrixes and demonstrated understanding of how to unify messaging across a series of independent documents to enhance end-to-end client experience
Strong project management skills with ability to deliver projects on time, within budget and at required level of quality
Demonstrated ability to solve complex problems using in-depth analysis and best practices to develop new perspectives on existing solutions or create new, inventive and enduring solutions.
Ability to negotiate, influence, and build credibility and strong partnerships in matrixed organization across business functions and levels
Excellent communication skills for internal collaboration and development of client communications.
Change agent dedicated to continuous learning and improvement and comfortable in ambiguous situations where roles are not always clearly defined.
Knowledge and experience in financial services industry is preferred.
Req ID: 16121
Position Type: Regular Full Time
Education Experience: Bachelor's Required
Employment Experience: 6-8 years
Licenses/Certifications:
FLSA Status: Exempt
Posting Date: 08/02/2017
Business Line Marketing Senior Manager (GTM Strategy & Solutions)
Marketing Manager Job 10 miles from Menomonee Falls
The Business Line Marketing Senior Manager is responsible for developing and implementing integrated marketing programs, processes, and communications for specific business lines or firm-wide service solutions of BDO USA. Under the direction of Business Line Marketing Leadership, the Business Line Marketing Senior Manager- works closely with Business Line and Marketing leadership and practice leaders to develop and execute marketing strategies and campaigns for business lines or specific firm-wide service solutions. This position will also serve as a key role in the overall solution design process in addition to the development of solution GTM strategies. This role will have a focus on one or more of BDO's key business lines within Advisory, Tax and Assurance. The Business Line Marketing Senior Manager is responsible for maximizing market and client share, and client satisfaction through effective integrated marketing aligned with the firm's strategic priorities as well as brand, business line, industry and geographic programs, market plans, and objectives.
Job Duties:
General
Serves as a strategic partner to business line and business development leaders; drives development of integrated marketing plans and strategies for business lines or firm-wide service solutions that will deliver on business goals and objectives
Collaborates with other marketing teams to manage business line or solution development and execution from a marketing perspective
Focuses on integrated marketing campaigns featuring full-funnel content that drives prospects through the buyer's journey
Other programs include organic/paid social and search, digital campaigns, account-based marketing (ABM), events, webinars, and website copy for business lines or specific solutions
Creates messaging architecture for buyer groups and identifies messaging platform and value proposition for services and solutions; aligns buyer personas and client pain points to services and solutions with an audience-first approach
Shares best practices and has a thirst for learning best-in-class marketing practices
Analyzes ROI of marketing programs including leads, pipeline and revenue and uses metrics to optimize marketing strategies and evolve programming
Supports relationships with external integrated marketing partners including media relations, event support, advertising, agency partners, and other vendors
Travels as needed
Event management
Provides direction, management, coordination, support, and follow up in the execution of business line related events, sponsorships, and speaking engagements including, but not limited to conferences, seminars, trade shows, regional events, and roundtables that are specific to business lines or firm-wide service solutions
Works with the Events team to ensure all deadlines are met, and that we are taking advantage of all sponsorship opportunities
Plans and manages event budgets
Collaborates with Training and Development in planning CPE-qualified events for clients and prospects according to the National Association of State Boards of Accountancy (NASBA) specific process and guidelines
Manages follow-up plan to maximize ROI from events, developing and managing lists, etc.
Content and materials development
Develops digitally driven content marketing strategy and approach for specific business lines or firm-wide service solutions, collaborating with marketing teams and practice leaders across Advisory, Tax, Assurance and Industry
Develops, reviews, and edits marketing content and materials across all media to ensure they reflect targeted, on brand messaging; manages review process with marketing and client service professionals as well as appropriate compliance reviews
Consults with relevant subject matter experts and stakeholders on marketing messages, materials, or tactics to achieve business objectives
Creates new content when needed for integrated campaigns, marketing and event materials and other communications
Campaign development and management
Works with business line leaders to develop business line or solution-oriented marketing campaigns and programs that align with business objectives
Collaborate with the digital/automation, email, web, and social teams to execute digital campaigns and content
Contributes and shares best practices across the firm
Supervisory Responsibilities
Supervises marketing staff, as needed
Serves as coach/mentor, supporting the career development of marketing professionals and peers across the firm as needed
Develops performance goals for direct reports with input from business line marketing leadership as needed
Conducts annual performance reviews for direct reports with input from business line marketing leadership
Discusses staffing recommendations (hires, terminations) with the business line marketing leader and participates in the interview process as needed
Other duties as required
Qualifications, Knowledge, Skills and Abilities:
Education:
Bachelor's degree, required; focus in Marketing, Communications, English, Journalism, or Business Administration, preferred
Experience:
Seven (7) or more years of marketing, communications or event management experienced, required
Experience managing marketing professionals, preferred
Experience working in the accounting, financial consulting, business advisory, and/or professional services industries, preferred
Experience working at one of the Big Four or a national / regional accounting firm, preferred
License/certifications:
N/A
Software:
Proficient in the use of Microsoft Office Suite, required
Microsoft Dynamics CRM experience, preferred
Language:
N/A
Other Knowledge, Skills, and Abilities:
Advanced knowledge in the development, management, and execution of content and integrated marketing processes including marketing strategy and development
Proven success in the management of integrated marketing programs and discrete marketing projects
Ability to thoughtfully and positively influence, lead, marshal resources, and manage change in a matrix environment
Strong business acumen with an ability to understand and communicate BDO's business, marketplace, and value proposition
Knowledge of contact management software including updating, maintenance, and list generation
Excellent verbal and written communication, as well as the ability to present and facilitate
Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers to accomplish desired results
Consultative approach to working with marketing and client service professionals at all levels, including leadership
Exceptional project management and organizational skills, including the ability to effectively manage to and monitor marketing budgets
Strong interpersonal and client service skills
Knowledge of production processes for print, internet, and web-based materials
Knowledge of event processes including pre- and post- event marketing
Driven self-starter with a proactive approach to serving professionals at all levels
Knowledge of marketing strategies and tactics and their application in a professional services organization
Demonstration of high level of understanding and application of principles and practices of program management with minimal supervision
Some travel may be required
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.
National Range: $107,000 - $120,000
California Range: $107,000 - $130,000
Maryland Range: $107,000 - $120,000
NYC/Long Island/Westchester Range: $107,000 - $130,000
Marketing Analytics Manager
Marketing Manager Job 10 miles from Menomonee Falls
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics Manager
Job Level: Mid - Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digital marketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Global MR Clinical Marketing Manager
Marketing Manager Job 12 miles from Menomonee Falls
Join the Global MR Marketing organization and make an impact on our commercial teams, customers, and colleagues every day. As a Global Clinical Marketing Manager, you will be a vital MR clinical expert, and the develop clinical evidence to support product and business strategies that grow the GE HealthCare MR franchise.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
Roles and Responsibilities
* You will support the creation of the strategy for, and execute the development of new evidence that supports MR product value propositions as a team leader
* You will serve as a resource for global GE HealthCare MR teams, coaching others to achieve excellent image quality and commercial marketing collaterals across all GE HealthCare MR products.
* You will be responsible and expected to have the experience and judgement to work with limited supervision on a variety of assigned tasks, synthesizing inputs from internal and external sources. These tasks may include new products, projects, initiatives, campaigns, processes or other customers.
* You will follow applicable GE HealthCare QMS and Compliance procedures while undertaking both Non-Research and Research scanning.
* You will follow all applicable QMS Procedures and Policies governing the assigned work areas.
Required Qualifications
* Bachelor's degree in a technical or Clinical field with 7 years' experience in MR technology or Clinical MR or High School Diploma with 11 years' experience in Sales, Marketing or Clinical MR.
* Minimum of 7 years' experience as MR Technologist in a clinical, product development or clinical sales setting.
* Proficient level knowledge of DICOM theory and commercial PACS products-including managing clinical images/exams and transferring data
* Demonstrated ability to execute technical projects and deliverables.
* Intermediate level knowledge on the clinical use of GE HealthCare MR & Advanced Visualization software and systems, including current knowledge of the operation and use of GE HealthCare MR systems.
* Familiarity with competitive products.
* Demonstrated ability to educate others in complex topics, including MR technology and product features.
* Be on-site at the MR Headquarters in Waukesha, Wisconsin no less than 3 days per week.
Desired Characteristics
* Demonstrated knowledge of globally diverse customer workflows and practices.
* Post-baccalaureate degree (Master's or Doctorate) in Physics, Medical Physics, Biomedical Engineering, MR Imaging or related field.
* Experience with GE HealthCare Engineering Product Design Methodology (PRD) and Commercialization (NCA) processes.
* Direct Commercial (Sales) experience in a Medical Imaging setting.
* Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills.
* Ability to speak multiple languages with professional and clinical proficiency.
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-HYBRID
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: Yes
Global MR Clinical Marketing Manager
Marketing Manager Job 12 miles from Menomonee Falls
SummaryJoin the Global MR Marketing organization and make an impact on our commercial teams, customers, and colleagues every day. As a Global Clinical Marketing Manager, you will be a vital MR clinical expert, and the develop clinical evidence to support product and business strategies that grow the GE HealthCare MR franchise.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.Job DescriptionRoles and Responsibilities
You will support the creation of the strategy for, and execute the development of new evidence that supports MR product value propositions as a team leader
You will serve as a resource for global GE HealthCare MR teams, coaching others to achieve excellent image quality and commercial marketing collaterals across all GE HealthCare MR products.
You will be responsible and expected to have the experience and judgement to work with limited supervision on a variety of assigned tasks, synthesizing inputs from internal and external sources. These tasks may include new products, projects, initiatives, campaigns, processes or other customers.
You will follow applicable GE HealthCare QMS and Compliance procedures while undertaking both Non-Research and Research scanning.
You will follow all applicable QMS Procedures and Policies governing the assigned work areas.
Required Qualifications
Bachelor's degree in a technical or Clinical field with 7 years' experience in MR technology or Clinical MR or High School Diploma with 11 years' experience in Sales, Marketing or Clinical MR.
Minimum of 7 years' experience as MR Technologist in a clinical, product development or clinical sales setting.
Proficient level knowledge of DICOM theory and commercial PACS products-including managing clinical images/exams and transferring data
Demonstrated ability to execute technical projects and deliverables.
Intermediate level knowledge on the clinical use of GE HealthCare MR & Advanced Visualization software and systems, including current knowledge of the operation and use of GE HealthCare MR systems.
Familiarity with competitive products.
Demonstrated ability to educate others in complex topics, including MR technology and product features.
Be on-site at the MR Headquarters in Waukesha, Wisconsin no less than 3 days per week.
Desired Characteristics
Demonstrated knowledge of globally diverse customer workflows and practices.
Post-baccalaureate degree (Master's or Doctorate) in Physics, Medical Physics, Biomedical Engineering, MR Imaging or related field.
Experience with GE HealthCare Engineering Product Design Methodology (PRD) and Commercialization (NCA) processes.
Direct Commercial (Sales) experience in a Medical Imaging setting.
Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills.
Ability to speak multiple languages with professional and clinical proficiency.
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-HYBRID
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: Yes
Pipeline Marketing Manager, Configured-to-Order Product Line
Marketing Manager Job 10 miles from Menomonee Falls
Any salary estimation specified in this job board may or may not be aligned with our organization's pay philosophy. Apply to connect with a Talent Acquisition Partner who can provide you more details!
Job Summary:
The Pipeline Marketing Manager is responsible for managing and optimizing the sales pipeline for the Configured-to-Order (CTO) product line, ensuring a seamless transition from marketing-generated leads to closed sales. This role requires expertise in CRM systems (Salesforce or similar), sales pipeline forecasting, and marketing automation to drive revenue growth. The Pipeline Marketing Manager will oversee a team of 4-5 direct reports, providing leadership and technical oversight while ensuring alignment between sales and marketing strategies.
A technical background in HVAC or a related industry is preferred, though an engineering degree is not required. The ideal candidate will have a strong understanding of sales processes, demand generation, and product marketing to support complex, configurable product offerings.
Ideal Candidate Profile:
The ideal candidate has a strong blend of sales pipeline management expertise, technical product knowledge, and leadership abilities. They thrive in a cross-functional environment, can effectively manage and develop a team, and possess the strategic vision to grow the CTO product line. A technical background in HVAC or a similar field is highly valued.
Key Responsibilities:
CTO Product Line Management:
Lead the sales pipeline for the Configured to Order (CTO) product line, ensuring accurate and timely follow-up on quotes.
Develop strategies to increase quote conversion rates and overall sales for the CTO product line.
Collaborate with sales and technical teams to address product-specific challenges and opportunities.
Sales Pipeline Oversight:
Manage the sales pipeline to track where prospects are in the process and ensure timely follow-ups.
Analyze sales data to identify opportunities to improve quote-to-sale conversion rates and revenue forecasting.
Work with the sales team to resolve bottlenecks and maintain a smooth progression of opportunities through the funnel.
Team Leadership:
Supervise and mentor a team of 4-5 direct reports, enhancing their skills in sales processes and technical product knowledge.
Provide clear guidance and accountability to the team to meet conversion and sales goals.
Foster a collaborative and high-performing team environment.
Technical Collaboration:
Partner with engineering, product management, and sales teams to address technical aspects of quotes and orders.
Leverage technical knowledge in HVAC or related industries to improve quote accuracy and customer satisfaction.
Provide technical oversight and support for projects related to the CTO product line.
Data Analysis & Reporting:
Monitor and report key metrics, including quote volume, conversion rates, and revenue performance.
Provide actionable insights to sales leadership to improve processes and forecast revenue.
Use data to identify trends and recommend strategies to achieve sales targets.
Qualifications:
Experience:
5+ years in sales operations, sales management, or a similar role.
A bachelor's degree in Business Administration, Marketing, Sales, or a related field is preferred. A degree in Mechanical Engineering, Industrial Engineering, or HVAC-related disciplines is a plus but not required. Relevant industry experience may be considered in lieu of a four-year degree.
Proven success in managing a technical product line or similar sales pipeline.
Experience with CRM systems, preferably Salesforce, or equivalent tools for tracking sales pipeline performance.
Skills & Competencies:
Strong leadership and mentoring skills to develop a team of direct reports.
Technical aptitude, with knowledge of HVAC or a related industry preferred.
Proficiency in sales pipeline management, quote follow-up, and revenue forecasting.
Excellent organizational and collaboration skills to align sales and technical teams.
Data-driven mindset with the ability to analyze sales trends and develop strategies for improvement.
Travel Requirements: 10-15%; Limited travel required, with occasional visits to channel partners, customers, and trade shows as needed.
Benefits of Being a Cleaver-Brooks Employee:
Competitive salary
Comprehensive benefits, including medical, dental, vision, maternity support program, discounted virtual physician visits, voluntary medical benefits (Critical Illness, Hospital Care, and Accidental Injury), FSA, HSA, life insurance, short term and long-term disability
Cash matching 401(k) plan
Employee assistance program (EAP)
Pet insurance
Employee discount program
Tuition assistance
Paid time off and 11 paid holidays
Who is Cleaver-Brooks:
Cleaver-Brooks is the market leader in providing fully integrated boiler and burner systems. We lead the boiler/burner industry due to our unmatched distribution network's ability to deliver the knowledge, service, training, and support that are essential to long-term performance. Our customers will tell you that we are the only equipment provider that manufactures boilers, burners, controls, and a full array of ancillary and aftermarket products. They will also mention that our unique single-source capability means that we can deliver fully integrated boiler room solutions that reduce overall costs and optimize space. It is our focus on products that deliver the most efficient, reliable, safe, and environmentally sustainable solutions that differentiate us in the marketplace. Cleaver-Brooks continues a 90+ year legacy of providing the customers we serve with extraordinary products designed to deliver unsurpassed performance through the power of commitment.
This description indicates the general nature of the tasks and responsibilities required of positions given this classification. It is not intended as a complete list of specific duties and responsibilities. Nor is it intended to limit or modify the right of management to assign, direct, and control the specific duties of individuals performing this function. The Company reserves the right to change, modify, amend, add to or delete from any section of this document as it deems, in its judgement, to be proper.
By applying for this job and providing your mobile number, you consent to receive an initial text message from a Cleaver Brooks Talent Team member. You will have the option to opt out upon receiving the message. Messages may include updates on your application, scheduling initial screenings or interviews, and similar communications. Standard message and data rates may apply, and message frequency may vary.
Senior Manager, Business Development & Marketing
Marketing Manager Job 10 miles from Menomonee Falls
Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel. Being a part of Foley means having the opportunities and resources necessary to gain experience, advance professional goals, and forge meaningful connections. It's a place where you can build your career and enjoy professionally satisfying work. We have over 2,300 people who are #HappyatFoley, and we think you will be too.
The Senior Manager, Business Development & Marketing is a highly visible, hands-on, results-oriented position and will provide strategic guidance and support attorneys in 4 of the firm's offices in the Midwest Region, spanning Illinois, Wisconsin, and Michigan. This individual will work closely with the Office Managing Partners and Administrative Officers in each office on strategy, planning, and execution of business development and marketing initiatives. This individual will play an integral role in the creation and execution of focused business development and profile-raising programs that engage clients and drive revenue, including client teams, client targeting, attorney coaching, and office profile-raising through a Sector approach and the firm as a whole. This position will work closely with our entire department, including marketing, business development, communications, research, and events teams to develop, deliver, and measure results of campaigns and programs in the Midwest Region.
Responsibilities
Business Development and Strategy
Work closely with, Director, Business Development & Marketing and Office Managing Partners to develop big-picture strategies for the regions
Contribute significant advice, actionable insights, and meaningful market analysis to the development and implementation of the Midwest Regional offices' business plans
Support attorneys in their targeted business development efforts, including lead generation to identify prospective clients, cross-selling to expand existing client relationships, and coaching on related business development and marketing activities
Serve as a liaison and primary marketing point of contact for attorneys, connecting them to the broader initiatives in practices, industries, and regions
Contribute to and lead writing projects which may include customized content for pitches and RFPs, marketing materials, presentations, event invitations, thought leadership, and other internal/external marketing communications
Understand and support the pitch process, including competitive intelligence and research, to ensure strong intra-practice and industry group communication and client service opportunities
Monitor and report pursuits via the firm's CRM to provide an analysis showing the group's activity to win new business
Serve as a client account manager for key accounts
Conduct client feedback sessions on a regular basis. Ensure that client feedback is documented, communicated, and acted upon by the client teams
Maintain the integrity of the firm's experience database; collect attorney experience and organize it effectively; maintain the records of marketing materials in the internal system
Leverage marketing technology to identify leads and track and manage opportunities and pursuits
Utilize competitive intelligence to identify industry trends and research pursuits; identify client targets and cross-selling opportunities; work with attorneys to assemble collateral for pitches, presentations, and RFPs
Assist with the integration of lateral partners and counsel
Marketing, Profile Raising and Communications
Prepare and lead internal and client-facing presentations in a variety of forums, including internal meetings, client presentations, and others
Identify media and thought leadership opportunities; promote firm brand awareness and practice group promotion via the firm's social media channels and other digital media outlets
Analyze client and market intelligence to inform business development and branding initiatives and to capitalize on opportunities
Oversee the creation and regular updating of marketing collateral, with a focus on value and client benefit
Produce and manage seminars, receptions, webinars, and other marketing-oriented events and activities in coordination with the events marketing team
Evaluate sponsorships and opportunities to participate in various directories, and manage those we engage in to ensure the firm receives the maximum return on its investment
Oversee drafting and submission of rankings and directories as needed
Coaching and Training
Provide coaching, individually or in a group context, to attorneys to help them develop new business, expand existing relationships, and drive their market demand
Guide attorneys on how to effectively communicate unique value propositions that differentiate Foley & Lardner
Collaborate with BD & Marketing Department colleagues to deliver relevant BD training
Create and maintain a library of best practices to be used systemically throughout the organization
Team Leadership and Management
Manage and provide growth and development opportunities for one direct report
Build trusted and productive relationships with attorneys and colleagues to develop and execute practice group plans and initiatives
Recommend, direct, and support traditional marketing activities that position the practice groups and firm to win work from desired clients
Work collaboratively with the necessary marketing support team to execute upon successful marketing programs
Provide discipline and structure to advance projects and plans to desired outcomes
Incorporate Return on Investment (ROI) mentality in all business development activities and expenditures; evaluate investments and make recommendations with respect to new and existing programs
Effectively collaborate with all teams within the Business Development and Marketing Department, including Communications, Events, Client Development, RFP/Proposal, Competitive Intelligence, Industry, Branding and Creative Services, and Marketing Systems and Operations, to create and implement practice group marketing projects, facilitate business development efforts, and support client service opportunities
Qualifications
Bachelor's Degree in Marketing, Business Administration or related field required
Minimum of ten (10) years of experience in marketing and/or business development, including a minimum of five (5) years in professional services
Law firm experience preferred #LI-Hybrid
Marketing Communications Manager - Brand and Precision Technology
Marketing Manager Job 34 miles from Menomonee Falls
CNH Industrial is a world-class equipment and services company dedicated to advancing the noble work of agriculture and construction workers. Driven by our shared purpose of Breaking New Ground, we are passionate about bringing Innovation, Sustainability, and Productivity to all that we do. As a truly global company, CNH Industrial's 37,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world through our core brands: Case IH, STEYR, New Holland Agriculture, CASE, and New Holland Construction.
We are seeking a passionate and strategic communicator to join the Case IH team as Marketing Communication Manager - Brand and Precision Technology. This role is responsible for understanding and utilizing an omnichannel approach to drive demand for Case IH products, technologies and solutions in the agriculture market. The Marketing Communication Manager will lead, build, implement and evaluate marketing communication plans to drive awareness and adoption of Case IH Precision Technology solutions. In this role, you will work collaboratively with product marketing teams and agency partners to develop strategic marketing plans and ensure tactical execution of timely and effective communication to key audiences including customers, prospects, Case IH dealers and employees.
* Develop and implement integrated marketing, branding and promotional campaigns to drive awareness and demand for Case IH precision technology solutions and related portfolio of products.
* Work cross-functionally with marketing team to integrate precision technology into brand and product campaigns.
* Responsible for the development, reviews and approvals of product positioning, message pillars and content supporting precision technology segment.
* Build high-quality, engaging content (including collateral materials, creative assets and other sales support materials) supporting precision technology offering.
* Partner with marketing agency and partners to develop campaign briefs, timelines and KPIs.
* Ensure quality, message and voice consistency across marketing communications
* Provide strategic marketing mentorship and communication support for product launches, training programs, sales support and portfolio initiatives.
* Continually supervise and evaluate campaign metrics, market research and voice of customer insights to evolve and improve communications.
* Regularly report on campaign performance, scorecard metrics and insights providing data-driven recommendations for campaign optimization
* Use audience segmentation strategy to drive lead generation and conversion
* Identify opportunities to improve processes and workflows
* Learn and leverage e-platforms and digital tools for efficient collaboration between internal and external stakeholders.
* Support on-site product and brand activations at events, tradeshows, trainings, meetings and more.
* Generate compelling brand stories, content and thought-leadership opportunities for internal and external audiences.
* Assist with management of brand partnerships and sponsorship initiatives.
* Build relationships as key brand contact for industry partners.
* Bachelor's degree or equivalent experience in Marketing, Communications, Public Relations or similar
* At least six (6) years' experience crafting, driving and evaluating integrated marketing communications plans
The ideal candidate will have:
* A strong background in content creation and integrated marketing.
* Understanding of industry trends, marketing best practices and performance metrics
* Excellent verbal and written communication skills; detail-oriented
* Creative thinker
* Experience with brand guidelines and trademark compliance.
* Baseline understanding of digital media, SEO, SEM, CRM, marketing automation, customer journey mapping.
* Excellent project management experience working in a fast-paced environment.
* Desire to work cross-functionally as a team player.
* A passion for the agriculture industry.
CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information!
The annual salary for this role is $96,000 - $128,000 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
If you need reasonable accommodation with the application process, please contact us at ***************************.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.