Marketing Specialist
Marketing Manager Job In Kalamazoo, MI
Summary/Objective
Responsible for planning and implementing marketing activities to optimize marketing campaigns, establish and improve its competitive positioning, develop and maintain awareness of the brand, maximize revenues, and drive traffic. This position will report to the President (or VP of Sales) of Clausing and will be located in Kalamazoo, MI. There will also be some split responsibility in supporting the marketing efforts at Bourn & Koch (InCompass sister company; also a supplier of machine tools and solutions) in Rockford, IL.
Essential Functions
Develop ideas and strategies and implement creative marketing campaigns.
Conduct market research to identify trends, customer preferences, and competitor activities.
Create engaging content for various marketing channels, including social media, email campaigns, and website content.
Develop compelling visual and written content to reach target audiences.
Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for future strategic initiatives and improvement.
Stay updated on industry trends and best practices to ensure marketing efforts remain innovative and effective.
Coordinate with external vendors, agencies, and partners to execute marketing initiatives.
Assist in the planning and execution of events, trade shows, and other promotional activities.
Collaborate and support the marketing team with other tasks as needed.
Quarterly visits to Bourn & Koch to coordinate and drive marketing initiatives; identify and present ideas for collaboration opportunities between the two companies.
Competencies
Excellent written, verbal, interpersonal, and presentation skills.
Creative thinking and problem-solving skills.
Excellent organizational and time management skills with the ability to manage multiple projects simultaneously.
Strong attention to detail.
Self-motivated and can work independently as well as collaboratively with the marketing team.
Ability to display a proactive attitude with a desire to grow.
Marketing Skills - familiarity/experience with Salesforce (and/or CRM software), HubSpot, SEO, PPC, and other marketing tools
Trade Show Experience - a plus for experience in planning, executing, and organizing an industry trade show like IMTS
Work Environment - Office
Physical Demands - The job duties are associated with normal office tasks; light lifting of parts may be required on occasion.
Percentage of Travel Required - Occasional travel to Bourn & Koch and trade shows/events; travel would be about 10%.
Required Education & Experience -
Bachelor's degree in marketing, communications, or related field.
1-2 years previous experience in marketing or related role.
1-2 years of knowledge of traditional and digital marketing strategies and platforms as well as marketing research methods.
Proficiency in Microsoft Office Suite and marketing software.
Knowledge of marketing principles, industry trends, marketing data analytics, and tools.
AAP/EEO Statement
InCompass LLC and its subsidiaries (Bourn & Koch LLC, Clausing Industrial LLC, DuBois Equipment Company LLC, Midwest Automation LLC, and Timesavers LLC) provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, creed, ancestry, sexual or affectional orientation, marital or veteran status, color, religion, sex, national origin, age, disability, genetics, status with regard to public assistance or any characteristic protected under federal, state or local law.
Market Manager
Marketing Manager Job In Holland, MI
Description - External
Build your career with Manpower, as we connect human potential to the power of business. Through regular, honest, and meaningful career conversations, and other tools designed to guide self-discovery, we'll help you become an expert in Market Management and forge a career path that's right for you. All while:
What's In It For You
• Working with our exceptional clients. From Fortune 500 clients to transformational start-ups, our team helps some of the world's most impactful, innovative, and recognizable organizations.
• Getting the rewards you deserve. Our compensation includes a culture that recognizes and celebrates the contribution of our colleagues in meaningful ways that support their well-being and lifestyle, including:
o Competitive base salary
o Comprehensive benefits include Medical, Dental, Life, Vision and Disability insurance
o 401K with a Company match
o 20 days paid time off
o Gym membership discounts
o Pet insurance
o An annual paid tropical vacation for our top performers to recognize their contributions
• Being part of an inspiring culture. We value and encourage the broad range of perspectives and capabilities our employee diversity brings to our organization and to our stakeholders. Fostering an inclusive culture is about more than just policies - it's about making sure that we create an environment where talent from all backgrounds can thrive and feel comfortable so they can advance their careers and our business.
o Our six Business Resource Groups are just one way our employees can continue to build our culture of diversity, equity, inclusion and belonging.
o We are consistently recognized for our diversity as a Best Place to Work for Women, Inclusion, Equality and Disability, and in 2021 ManpowerGroup was named one of the World's Most Ethical Companies for the 12th year - all confirming our position as the brand of choice for in-demand talent.
• Building your Career with Purpose!
o We know your continued development fuels our future success. We'll help you grow into an expert in your field. Afterall, unlocking talent is what we do. With training, coaching and mentoring opportunities, we empower our employees with the tools they need to reach their professional goals.
How You'll Make an Impact as a Market Manager
• The Market Manager leads/runs a Manpower business, generating sales and owning the market and the P&L as an entrepreneurial leader. The primary focus of the role is to drive sales and inspire staff to proactively grow staffing opportunities within owned market.
• Inspire and lead a team of sellers and recruiters to grow the business and delight clients, consultants and candidates. Responsible for hiring, onboarding, managing and developing a team. Typical span of control is 5-10 employees.
• Develop strategies and tactics required to direct sales and recruiting activities. Oversee execution with hands-on coaching of direct reports, involved with clients and consultants to drive loyalty and resolve escalations.
• Market and industry leader known in communities of relevance and looked to for World of Work expertise. Offers customized workforce solutions to clients by collaborating across team s/brands to leverage the full suite of ManpowerGroup solutions.
Qualifications - External
What you'll bring with you
AKA candidate requirements:
• Sales: 2+ years selling a solution / in a service industry
• Management: 2+ years demonstrated people and/or project management experience (people management preferred but not required)
• Education: High school diploma or equivalent
We also look for individuals with these capabilities:
• Recruiting: In-depth knowledge or expertise in the staffing industry or full life-cycle recruitment
• Operations: Experience managing a P&L
• Education: Bachelor's degree or equivalent
Join us!
Apply Now to begin YOUR Career with Purpose!
About Us
ManpowerGroup (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis and Talent Solutions - creates substantially more value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent. For more information, visit **********************
Manpower is a global leader in contingent staffing and permanent recruitment. Through our expertise in talent resourcing and workforce management, we provide rapid access to a highly qualified and productive pool of candidates. In this constantly shifting world, our flexible workforce solutions provide companies with the business agility needed to succeed. For more information about Manpower, visit *****************
Our Commitment
ManpowerGroup is proud to be an equal opportunity affirmative action workplace. We celebrate diversity and are committed to providing an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, citizenship, marital status, pregnancy (including childbirth, lactation and related medical conditions), age, gender, gender identity or expression, sexual orientation, protected veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status.
A strong commitment is made by each employee and is necessary to ensure equal employment opportunity for all. ManpowerGroup is an inclusive workplace that will recruit, hire, train, and promote persons of all job titles, and ensure all other personnel actions are administered without regard to non-merit-based characteristics of individuals.
Reasonable accommodation during the interview process can be provided. Contact *********************************** for assistance.
Team Member
Marketing Manager Job In Grandville, MI
What began as an idea between two brothers to open a Mexican restaurant has since grown into one of the largest, privately held Taco Bell franchisees in America. At Border Foods, we work with a people-first mantra. From cooks to cashiers to restaurant managers and beyond, we work together to bring to life the Core Values of Border Foods. Welcome to our family where you will continue to learn, evolve, and shape what comes next on our mission of making lives better.
At Border Foods, our purpose is to Make Lives Better and it is at the foundation of all that we do. We are proud of our family culture that develops people and provides career growth in pristine restaurants where people aspire to work, guests desire to dine… where Live Más comes to life.
Your role as a Team Member is to feed people's lives with Más. You'll feed customers with great tasting food and provide great service, so our customers keep coming back! You're a representation of the brand in everything you do.
What's in it for you?
-Flexible scheduling
-Top pay in the industry
-Education programs, including GED and Tuition Reimbursement offerings
-Scholarship opportunities
-Medical/Dental/Vision benefits offered for all positions - even part-time!
-Free food!
-Vacation Time (Paid Time Off)
-Vacation Donation Program
-An incredible culture that encourages career growth and support
Team Member Responsibilities:
Food Champion
Prepare food ingredients
Assemble food orders and check to make sure orders are correct
Package products
Maintain a clean, safe work environment
Be knowledgeable about menu items and promotions
Service Champion
Greet customers in the restaurant
Take orders
Handle payments and thank customers
Maintain a clean, safe working and dining environment
Be knowledgeable about menu items and promotions
Priority Sequence
Safety
Service
Cleaning
Stocking
Physical Demands:
The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodation.
The duties of this position may change from time to time. Border Foods reserves the right to add or delete duties and responsibilities at the discretion of Border Foods or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.
Border Foods is proud to be an Equal Opportunity Employer of Minorities, Women, Protected Veterans, and individuals with Disabilities and does not discriminate based on gender identity or sexual orientation.
“You are applying for work with a franchisee of Taco Bell, not Taco Bell Corp. or any of its affiliates. If hired, the franchisee will be your only employer. Franchisees are independent business owners who set their own wage and benefit programs that can vary among franchisees.”
#taco
PandoLogic. Category:Restaurant & Food Service, Keywords:Food Services General Worker, Location:Grandville, MI-49468
Marketing Manager
Marketing Manager Job In Kalamazoo, MI
Overview Why Join Greenleaf Hospitality Group
At Greenleaf Hospitality Group (GHG), we take pride in being one of the Nation's 101 Best and Brightest Companies to Work For. As a member of our award-winning team, you'll have the opportunity to make a real impact across multiple brands within the hospitality, sports, and entertainment industries.
We're looking for a strategic and dynamic Marketing Manager to lead marketing initiatives that drive brand awareness, engagement, and growth. This role requires a strong project manager who can successfully execute marketing campaigns across our Kalamazoo-based sports, dining, and entertainment businesses, including an exciting new facility launch in 2025.
Responsibilities
What You'll Be Doing
As the Marketing Manager, you'll play a critical role in developing and executing marketing strategies across multiple brands. Your key responsibilities will include:
Leading Marketing Campaigns - Oversee campaigns from ideation to execution, ensuring alignment with business goals and refining strategies based on performance insights.
Developing Promotional Strategies - Plan and execute promotional efforts to generate traffic both online and offline.
Content Creation & Management - Craft engaging content for websites, blogs, and digital platforms while collaborating with internal team on social media strategy.
Consumer Insights & Market Research - Analyze customer data, consumer trends, and industry best practices to inform marketing initiatives.
Project Management - Lead marketing efforts for major initiatives by developing comprehensive project plans, managing deadlines and budgets, and ensuring successful execution.
Recapping and Reporting - Track performance metrics, analyze results, and provide detailed recaps to measure the ROI and overall impact of marketing campaigns.
Agency & Vendor Coordination - Manage relationships with advertising agencies, vendors, and external partners, including overseeing RFP processes.
Creative Collaboration - Work with our internal design team to develop marketing materials and ensure consistency across all touchpoints.
Surveys & CRM Management - Create surveys, analyze customer insights, and maintain company databases to optimize marketing efforts.
Executive Support - Assist the Vice President of Marketing with high-priority projects and strategic initiatives.
Qualifications What You Need to Succeed
Bachelor's degree in Marketing, Advertising, Communications, or a related field.
4-5 years of marketing experience with a strong project management background.
Excellent written communication and proofreading skills with strong attention to detail.
Experience with Google Suite, Facebook, and Instagram.
Ability to manage multiple projects in a fast-paced environment.
Willingness to occasionally lift up to 20 lbs and work nights/weekends for events as needed.
What's in it for You
Annual bonus opportunity
Accrued PTO starts immediately and is available as soon as a minimum of 2 hours is accrued
401K with 100% match up to 3% and 50% match up for the next 2%
Medical/Dental/Vision/Disability/Life Insurance
Robust Employee Assistance Program providing a wide range of services including up to 7 free counseling sessions per year
Health and wellness reimbursement up to $600 annually for items like massages, gym memberships, running shoes etc.
10% discount on GHG outlets
(1) shift meal provided per day
Discounted hotel rates at Radisson Hotel Group branded properties worldwide
Monthly cell phone stipends
Annual leadership classes and trainings
Parental Leave Program
Flexible work schedule
Ready to Make an Impact?
If you thrive in a fast-paced, creative, and collaborative environment and are passionate about marketing within sports, entertainment, and hospitality, we'd love to hear from you!
Apply today and be part of something extraordinary at Greenleaf Hospitality Group.
Marketing Manager
Marketing Manager Job In Middlebury, IN
Since 1958, Winnebago has been a leader and pioneer in the RV industry known for delivering outstanding innovation, quality, and service across a full range of motorhomes and travel trailers. The Winnebago team seeks a dynamic marketing professional to join the Winnebago Towables division to help drive growth and innovation for this iconic brand.
The Winnebago Towables Marketing Manager will lead marketing for the Towables Division and develop effective marketing programs to drive sales, consumer engagement, and dealer partnerships. This position will be responsible for strengthening Winnebago's go-to-market approach for travel trailers while working closely with the Winnebago Motorhome team to ensure a seamless customer-facing experience across the Winnebago brand. Responsibilities include consumer product marketing strategy and execution, dealer marketing, and collaborating on consumer research and integrated marketing plans. This position will own product marketing for towables and work collaboratively with cross-functional partners.
Key Responsibilities
Consumer Insights, Brand/Product Strategy, and Positioning
Build empathy and consumer understanding to represent the voice of towables consumers within the organization
Capture and synthesize competitor, consumer, industry, and business insights to identify major opportunities and threats
Define compelling and unique category and sub-brand product positioning in partnership with product managers
Collaborate with product managers to define product strategy, innovation roadmaps, product value propositions, and key product launches and updates
Partner with the Winnebago Motorhome marketing team to drive alignment with master brand positioning and campaigns
Marketing Activation & New Product Launch Excellence
Collaborate with product managers, sales, and other cross-functional team members to develop and execute new product launches and product updates
Lead cross-channel creative campaigns, content development, and production in partnership with internal stakeholders, the motorhome team, and outside agencies to deliver key messages in a consistent, unique, and compelling way
Assist with media strategy and creative direction - search, display, video etc.
Create and execute plans to ensure launch readiness on owned digital platforms (website, social channels, dealer learning management system, etc.)
Create and execute plans to ensure dealer launch readiness at the showroom/lot and on dealer-owned marketing channels
Create and execute plans to ensure product launch readiness at national, regional and local consumer and dealer shows and events (e.g. Hershey RV Show, Elkhart Dealer Open House)
Define influencer/ambassador product integration in partnership with the motorhome team
Understand omnichannel trends and customer experience needs to craft compelling narratives throughout each step of the customer journey
Analytics / In-Market Optimization
Develop and monitor marketing KPIs and share them with broader brand and business teams
Manage marketing budget and allocate funds to drive ROI
Analyze competitors and stay abreast of key industry trends
Inform consumer insights learning plan and translate key learnings into actionable initiatives for product development and marketing optimization
Critical Competencies and Skills
Experience in key marketing areas including brand strategy and planning, budget allocation, digital marketing, communications, competitive analysis, and promotion/advertising
Strong communication skills, including the ability to engage and collaborate with multiple levels up to and including the Executive Leadership Team
Take charge mentality with a “roll-up-your-sleeves" orientation and ability to influence others throughout the organization
Willing and able to handle both executional and strategic tasks and to seamlessly transition between the two as the job demands
Able to manage through ambiguity within a matrix organization and to partner with cross-functional teams and the motorhome team
Strong attention to detail and ability to leverage processes to drive efficiency, consistency and successful outcomes
Demonstrated project management skills
A learning orientation, with a style of testing new strategies and methods; a record of accomplishment exploring and piloting ideas to generate knowledge and insight
Experience building and managing budgets
Education & Experience
Bachelor's degree in marketing or related field
Minimum of 5 years of marketing experience (Product Marketing, Digital Marketing, Brand Strategy, Media Marketing, Marketing Operations, etc.)
Digital marketing experience and the ability to effectively oversee digital marketing across websites, social media, and various digital platforms.
Experience managing relationships with outside ad agencies and media partners.
Strong analytical and problem-solving skills
Excellent verbal and written communication skills
Excellent organizational skills and attention to detail
Excellent time management skills with a proven ability to meet deadlines
At Winnebago, we believe ALL people are leaders and hold each other accountable to high expectations.
Leadership Expectations :
Connect with Purpose
Be inclusive; seek out different perspectives.
Focus on the Customer; put yourself in the customer's shoes.
Communicate Clearly; say what needs to be said and listen.
Execute with Excellence
Explore Possibilities; ask, "What if?" and embrace new ideas.
Set Direction; prioritize, plan, and align; balance thinking and action.
Drive Results; get the right things done; work with a sense of urgency.
Build the Future
Transform the Road Ahead; anticipate opportunities; seek new opportunities for continuous improvement.
Navigate Change; be agile and flexible; take on new challenges.
Inspire Growth; help each other improve; commit to personal development.
If you are the right candidate for this position, as a Winnebago Team Member you will be eligible for the following benefits:
Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
Health Savings Account (HSA)
Flexible Spending Account (FSA)
401(k) with match
Employee Stock Purchase Program
Tuition Reimbursement
Holiday and Vacation Pay
Winnebago Towables is an E qual O pportunity E mployer.
Marketing Manager
Marketing Manager Job In Grand Rapids, MI
Job Title: Marketing Manager
Grade: 12
Work Team: Marketing
Longevity Requirement: 2 years
The Marketing Manager will understand and assist implementing the US Our Daily Bread Print Packet Offers, Large Donor Mailings, and Our Daily Bread Publishing strategies. Oversee the Our Daily Bread and Discovery Series product brands. The Marketing Manager will report to the Sr. Director of Marketing and Operations and Donor Engagement.
Essential Functions:
Work with the Marketing Directors to understand clearly defined marketing audiences and strategies for Print Offers and Large Donor Engagement Mailings.
Assist with oversight to implement all planned print projects for marketing strategies.
Work with various teams throughout the ministry (Customer Contact Center, Supply Chain Management, Print Production, and IS) to understand processes to better develop and implement print projects.
Assist with the forecasting of mailing components and offer products- Collaborate and coordinate with the Supply Chain CSR team to execute.
Collaborate with the US Digital Marketing team to explore digital offer strategies and plans.
Develop overall understanding of the Marketing Project Management processes and systems to take any projects from development through to mailing, when needed.
Develop understanding of overall Our Daily Bread Ministries Brand voice, audience, messaging, and presentation to assist in review and approvals for copy and printed promotional pieces.
Develop understanding of various reporting tools to assist with regular reporting of specific Marketing efforts, as needed.
Assist the Marketing Communications and Management team to manage various projects as needed and capacity allows.
Serve as the point of contact with other teams for member and donor engagement.
Provide support and back up to the Sr. Director of Marketing Operations and Donor Engagement.
Job Specifications
Job Title: Marketing Manager
Study or Knowledge and Experience:
Bachelors degree in Business, Marketing, Communications or related fields required.
At least 2-4 years of experience in general Marketing, Donor Communications, or Brand Management required.
High level of understanding of traditional and digital Marketing.
Requires excellent customer service and people skills.
Effective and strategic oral and written communication skills.
Strong organizational skills.
Must be capable of coordinating multiple tasks and details of several simultaneous projects.
Familiarity with SalesForce and SalesForce Marketing Cloud preferred.
Project management experience preferred.
Proficient in Microsoft Office programs, Google programs, and scheduling software (Asana, etc.).
Strive to live a life consistent with Biblical principles, engaged with the Bible on a consistent basis and demonstrate continued growth and spiritual development.
Internal Work Environment
Involves complex communication with individuals and groups throughout the organization.
Discretion, accuracy, and tact are required to successfully negotiate schedules, deadlines, etc.
External Work Environment
Frequent communication with individuals, outside ministries, and other organizations; may be complex in nature at times.
Discretion, accuracy, and tact are required.
Leadership Responsibilities
Providing key oversight and carrying out program responsibilities effectively while leading a strong, active synergy and communication with Marketing team members that support the implementation of any Our Daily Bread and Discovery Series product brand efforts.
Carry out program responsibilities effectively, while leading a strong, active interaction and communication with cross departmental teams and external partners that clearly support the mission and values of Our Daily Bread Ministries.
Stewardship of Resources
Decisions made will have an impact on use of staff resources, marketing expenditure and Our Daily Bread Ministries net income.
Miscellaneous:
Our Daily Bread Ministries is a nondenominational nonprofit with staff and volunteers across the globe and resources distributed in 150 countries and in more than 58 languages. As a global ministry faithful to biblical principles, our commitment to diversity is reflected in our ministry's mission, vision, values, and ethos.
Our Daily Bread strives to embody a Biblically based commitment to Diversity and Inclusion.
Date: June 2023
Vice President of Marketing, SMB and Mid-Market SaaS
Marketing Manager Job In Grand Rapids, MI
MarketPro has partnered with a leading, innovative technology company in search of a results-oriented VP of Marketing to drive demand generation and business growth. This pivotal role will lead and scale a high-performing marketing team focused on creating a robust sales pipeline-through both acquiring new customers and expanding relationships with existing ones. The VP of Marketing will also play a key role in elevating brand awareness and shaping strategic positioning in the market.
With over 100 years of industry experience, this company is entering a transformative phase as it transitions into a SaaS-led organization, positioning itself for accelerated growth. Headquartered in Grand Rapids, MI, with a strong presence across North America and the UK, this is a rare opportunity to make a significant impact at the heart of a dynamic, purpose-driven organization. Are you ready to help lead this exciting evolution?
Primary Responsibilities
· Develop and execute a comprehensive marketing strategy aligned with company's growth objectives and targets; lead B2B marketing strategy
· Build and lead a high-performing marketing team across demand generation, product marketing, content, and brand
· Track key metrics across all elements of the marketing funnel to measure effectiveness of various marketing initiatives and course correct as necessary
· Own the marketing budget and resource allocation across different market initiatives optimizing for efficient CAC
· Craft and drive the implementation of the content roadmap and content distribution
· Drive strategic demand generation programs that deliver qualified pipeline and revenue using paid and organic channels
· Develop sophisticated nurture programs to move prospects through the sales funnel
· Collaborate with Sales, Product, Marketing, and Customer Success on strategy, new features, messaging, and performance marketing
· Partner with sales enablement to prepare supporting collaterals and training materials covering all elements of sales process
· Establish a clear market footprint and voice for the company, ensuring alignment with our target audience
Requirements
10+ years in high-growth B2B marketing role
Background in marketing to the middle market (500-5K FTE organizations) and SMB (50-500 FTE organization) essential
SaaS experience is essential
Ability to use modern B2B marketing tech stack (e.g., Pardot, GA, PPC, ABM tools)
Excellent written and oral communication skills, with the ability to craft engaging content and presentations
Strong analytical skills and the ability to derive actionable insights from campaign performance data
Experience managing event logistics for both virtual and in-person events
Strong leadership skills and a collaborative mindset to work across departments
Vice President of Marketing
Marketing Manager Job In Wayland, MI
To oversee and be responsible for the performance and production of Database Marketing, Casino Analysis, Advertising, Rewards Club, Special Events, Guest Experience, Community Relations, Charitable Giving, Player Development, Call Center, Entertainment, and Gift Shop.
Responsible for planning and execution of brand-enhancing promotions, events, and strategic campaigns that support Gun Lake Casino Resort's business objectives to deliver gaming volumes, market share, and return on investment.
About Us:
At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings:
Love : Love your brothers and sisters and share with them.
Truth : Be true in everything you do. Be true to yourself and to your fellow Humans.
Respect : You must give respect if you expect respect. Respect everyone, all persons, and all the things created.
Bravery : To do what is right, even in the most difficult of times.
Honesty : Be honest in every action and provide good feelings in your heart.
Wisdom : We cherish knowledge; wisdom is used for the good of the people.
Humility : Know that you are equal to everyone else, no better, no less.
In this Role:
Responsible for practicing, supporting, and promoting Gun Lake Casino Resort's “Unsurpassed Service” standards at all times.
Participate with the Executive Management Team in developing strategic and tactical operating plans to support property objectives.
Create, implement and manage strategic and effective marketing plans that coincide with revenue generating departments' goals and objectives.
Lead internal team and external agencies in developing and maintaining brand identity through direct mail, social media, digital, television, print, and radio.
Utilize and/or acquire data to make informed decisions while maintaining the financial and reputational success of the property.
Responsible for driving innovation in marketing strategies and execution.
Participates in budget development and monitors and maintains department expenses and capital budgets within established guidelines.
Develop, support, maintain integrity, and comply with company policies and procedures, state, federal, and tribal government rules, regulations, and internal controls.
Supervisor and lead management, supervisory, and front-line Team members to ensure optimum operating efficiencies, quality guest experiences, and appropriate staffing levels.
Represents the property in a professional capacity at external functions, special events, concerts, promotions, etc.
Utilize effective communication tools to ensure that consistent, accurate, and timely information is provided through all shifts.
Maintain complete confidentiality of all company information at all times.
Leads in communicating marketing plans to external departments and ensuring the property management team is fully aware of upcoming marketing events.
Inspire and drive Team Members to go beyond the expected, while developing them to be their personal and professional best by providing them with specific and useful performance feedback.
Develop and design presentations-primarily in PowerPoint-that advance key business objectives and tell the story through clean, concise, and well-organized slides.
Directly oversee all operations related to the property's Gift Shop and Players Club.
Responsible for practicing, supporting, and always promoting Gun Lake Casino Resort's Four Diamond Standards.
Other job-related duties as assigned.
Essential Qualifications:
Must be 21+ years of age.
Must have a Bachelor's Degree from an accredited four-year college or university with a concentration in advertising, business, marketing, or hospitality/casino management. MBA/Master's degree strongly preferred.
Must have a minimum of ten (10) years of combined gaming/hotel/resort hospitality experience.
Must have a minimum of seven (7) years of experience at Director of Marketing level, or equivalent, at a resort/gaming property that comprises of at least 1500 slots, 40 tables, 750 Team Members, and multiple food and beverage outlets.
Gaming experience in both Class III Indian Gaming and Commercial Gaming preferred
Must possess a strong, outgoing, enthusiastic, and friendly personality.
Ability to logically and independently plan, organize, and complete work.
Ability to respond effectively to sensitive inquiries and complaints.
Ability to interpret and apply mathematical operations to such tasks as frequent distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Superior business skills including the use of data to drive decisions.
Advanced skills in handling increasingly complex matters.
Demonstrated experience working with strategic planning.
Excellent communication and organizational skills (both written and oral).
Highly responsible with the ability to meet deadlines with a high sense of urgency.
Strong background in public relations, interpersonal communications, and supervision
Must have ability to resolve problems and conflicts in a diplomatic and tactful manner.
Must be dependable and flexible with work schedule.
Ability to maintain records and type reports and correspondence at a proficient and professional level.
Proficiency in Microsoft 365 (Office) and Adobe products.
Must be able to obtain a Gun Lake Tribal Gaming License.
Travel Requirements:
The ability to travel is required. Local and out-of-town travel is periodically required to attend various meetings with local, state, federal, and tribal governments and other gaming facilities as directed.
Physical Requirements:
Requires normal, corrective vision range, the ability to see color, and the ability to distinguish letters, numbers, and symbols.
Ability to read, write, and input data into the computer.
Must have the manual dexterity to operate job-related equipment.
Must have the ability to access all properties and areas.
Ability to sit at a computer for a long period of time.
Work Conditions:
Work is typically in an office environment or out on the casino floor. Work areas may be warm, cold, or noisy and may contain second-hand smoke. Tasks may be required to be performed from a sitting or non-sitting position in a confined area. Team Members may be required to stand, walk, lift, reach, push, pull, and grasp.
Disclaimer and Conditions of Employment:
The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.
All applicants must be able to demonstrate their US work authorization during the employment verification process. The pre-employment process also requires the ability to pass a criminal background investigation, and drug test.
Indian Preference:
The Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians abides by Native American preference in its hiring and employment policies.
Gun Lake Tribal Gaming Authority reserves the right to make changes to the above job description as necessary.
Sr Manager, Brand Marketing
Marketing Manager Job In Battle Creek, MI
Sr. Manager, Brand Marketing At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 119 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet - today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.
As a Senior Brand Manager, you'll be the brand leader for some of our most iconic cereal brands like Froot Loops, Apple Jacks, Corn Pops and Krave. In this role, you'll work closely with cross-functional and agency partners to develop insightful brand strategies and powerful commercial plans to drive growth on the base business. We're looking for you to bring strong analytical skills, a deep understanding of human insights, and a passion for creativity to build marketing programs that deliver fame, fortune and fandom for our brands.
This is a Hybrid role. The person must be commutable within 61-200 miles of our Battle Creek, Michigan Head Quarter office and will be expected to be in office one consecutive Tuesday/Wednesday each month. Affiliated commuting expenses will be reimbursed. This job requires some travel (up to 10%).
Working Relationships:
* Internally will work closely with directors of brand marketing and other members of the Brand Marketing team. In addition, you will work with cross-functional partners such as sales, innovation, supply chain, finance, media operations, and legal.
* Supervises one Sr. Associate Brand Manager.
* Will build strong relationships with advertising agencies, media partners and other marketing vendors.
Here's what you'll be doing:
* Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co's overall strategy.
* Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth.
* Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, CTV, OLV, etc.).
* Partner with agencies and internal stakeholders to develop compelling brand content and activation plans
* Collaborate with sales and commercial partners to drive strong in-market execution and impact.
* Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency.
Preferred Education &
Experience:
* Bachelor's degree in a related field is required.
* An MBA or a master's degree in marketing, business management, or a related field is preferred.
* Individual must have a minimum of 5-10 years of brand marketing experience.
* The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data
* Proven track record of building and executing strategic brand plans, especially in partnership with agencies.
* Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment.
* The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations.
Compensation Insights:
Salary Range: $139,400.00 -$183,015.00
Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job-related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.
At WK Kellogg Co, our success depends on our most vital asset - our people. That's why we're committed to providing you with benefits and programs that support your Total Health and your journey to be and feel your best - physically, financially, emotionally, and socially. Although subject to change, the below are the benefits currently offered in association with this position:
* Incentive Plan bonus eligibility
* Health, dental and vision insurance
* Savings and Investment Plan with Company match and contribution
* Paid Time Off (includes paid sick time)
* 11 Paid Holidays
* Employee Stock Purchase Program
* Life Insurance, AD and D Insurance and STD/LTD
* Tuition reimbursement, adoption assistance for eligible employees
* Employee recognition program
The above offerings are subject to the terms of WKKC policies, which will control in the event of a conflict with the above descriptions
Our comprehensive and competitive benefits not only deliver value to you and your family but also offer choice to meet your unique needs and knowledge to empower confident decision-making.
ABOUT WK KELLOGG CO
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit ******************
WK Kellogg Co is proud to offer industry competitive benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information!
If we can help you with a reasonable accommodation throughout the application or hiring process, please email **************************.
THE FINER PRINT
The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.
WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.
For US applicants:
Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this link.
Let's create gr-r-reat days,
WK Kellogg Co Recruitment
Nearest Major Market: Battle Creek
Nearest Secondary Market: Kalamazoo
Manager Pharmacy Digital Platforms
Marketing Manager Job In Grand Rapids, MI
Responsible for the infrastructure supporting the pharmacy service line's key clinical, operational, and financial strategies. This includes managing the implementation and maintenance of pharmacy information systems, ensuring compliance with regulatory requirements, governance surrounding changes and enhancements to key platforms, and leading innovation and other initiatives to improve patient care and safety by leveraging technology. The role requires a strong understanding of both pharmacy operations, information technology, data stewardship, as well as excellent leadership and communication skills. This role will work closely with Pharmacy Leadership across Corewell Health and Priority Health along with serving as a conduit with Digital Services and Informatics.
Essential Functions
* Lead a multi-disciplinary team in executing strategic initiatives and maintaining the strategic technology roadmap. Sets a clear direction with goals and objectives within and amongst teams while creating opportunities for team member to contribute their strongest personal talents.
* Collaborate with Digital Services and Informatics on the development, implementation, and enhancement of technology platforms. In addition, works with other healthcare professionals and service-lines to optimize the use of technology in patient care.
* Manage the operational components of implementing and maintaining pharmacy information systems (i.e. Smart Pumps, ADMs, Compounders, Repackages, etc.).
* Oversee the collection, analysis, and utilization of data to inform decision making, improve processes, enhance patient care, and drive revenue capture.
* Align technology and data initiatives with the organization's overall strategy, identifying opportunities for growth, and driving the execution of strategic initiatives to ensure efficiency and effectiveness.
* Serve as a conduit to Priority Health for identifying and exposing synergistic opportunities.
* Develops and implements policies and practices to ensure the appropriate use of technology in change management, risk mitigation and education.
* Overall responsibility ensuring compliance with applicable regulations and standards.
Qualifications
Required
* Bachelor's Degree in Pharmacy or Doctor of Pharmacy degree from accredited college of Pharmacy
* 5 years of relevant experience preferably in pharmacy operations, healthcare informatics or technology
* 3 years of relevant leadership experience
* Strong understanding of pharmacy platforms
* LIC - Clinical Pharmacist from the State of Michigan Pharmacy within 90 Days
* LIC - Pharmacist Controlled Substance from the State of Michigan within 90 Days
Preferred
* Master's degree in business administration, healthcare administration or another related field
* Advanced training and/or certification in healthcare informatics or technology
About Corewell Health
As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.
How Corewell Health cares for you
* Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
* On-demand pay program powered by Payactiv
* Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
* Optional identity theft protection, home and auto insurance, pet insurance
* Traditional and Roth retirement options with service contribution and match savings
* Eligibility for benefits is determined by employment type and status
Primary Location
SITE - Corewell Health Place - 100 Corewell Drive NW - Grand Rapids
Department Name
Corporate Admin - Pharmacy
Employment Type
Full time
Shift
Day (United States of America)
Weekly Scheduled Hours
40
Hours of Work
8:00 a.m. to 5:00 p.m.
Days Worked
Monday to Friday
Weekend Frequency
N/A
CURRENT COREWELL HEALTH TEAM MEMBERS - Please apply through Find Jobs from your Workday team member account. This career site is for Non-Corewell Health team members only.
Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.
Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.
An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.
You may request assistance in completing the application process by calling ************.
Senior Marketing (Sales) Executive - Michigan
Marketing Manager Job In Grand Rapids, MI
Recognized as one of Forbes 2024 “America's Best Large Employers” and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Senior Marketing Executive to help identify and shape opportunities for Labcorp Diagnostics continued growth.
This is a unique opportunity to join a team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings, selling the benefits of LabCorp in many physician specialties.
As a Senior Marketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales monthly.
The territory for this field-based position covers the state of Michigan, focusing on physician offices, physician groups, and healthcare professionals across all primary care and specialty physicians.
The ideal candidate would reside in or around Western Michigan (i.e. Grand Rapids).
We are seeking a highly driven and competitive individual with a high degree of collaboration, communication and business acumen skills who enjoys growing and working with a seasoned, high-performing team across a wide variety of high-growth therapeutic areas.
Essential duties & responsibilities:
Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions
Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients
Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights
Act as a liaison between the client and Labcorp. Collaborate, communicate, and actively contribute to new business opportunities with LabCorp Clinical Sales counterparts
Keep current with the competition's products, service offerings, and activity
Stay updated on new products, clinical guidelines, new developments in the industry & research trends
Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities
Provide updates to senior leadership on key strategic initiatives and new business opportunities
Establish and maintain effective working relationships with all company support departments internally
Effectively manage travel logistics to maximize sales productivity
Attend local and national professional trade shows and events as requested
Update all relevant customer account information into Salesforce.com
Cold call and build a sales pipeline that will provide ongoing revenue goal achievement
Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota
Collaborate closely with team members to retain a current book of business
Perform in-services, training, and implementation with pertinent personnel and physician staff
Collaborate and actively contribute to new business opportunities with LCA counterparts
Requirements:
Bachelor's degree is preferred
Previous sales experience or account management is required; preferably 5+ years
Experience in the healthcare or medical device industry
Previous clinical laboratory or diagnostics sales experience is highly desired
Medical device sales experience and business-to-business experience preferred
Ability to collaborate closely with sales and operations teams to grow the business
Strong consultative selling and closing skills
Ability to understand complex scientific literature and use clinical data as a selling factor
Strong communication skills; both written and verbal
Excellent time management and organization skills
Proficiency in EMR, EHR, Epic, Cerner, or IT infrastructure preferred
Proficient in Microsoft Office including Word, PowerPoint & Excel, Salesforce.com
Ability to travel overnight as needed
Must have a valid driver's license and clean driving record
Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here.
#LI-DZ1
Labcorp is proud to be an Equal Opportunity Employer:
As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
We encourage all to apply
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility.
For more information about how we collect and store your personal data, please see our Privacy Statement.
Business Line Marketing Senior Manager (GTM Strategy & Solutions)
Marketing Manager Job In Grand Rapids, MI
The Business Line Marketing Senior Manager is responsible for developing and implementing integrated marketing programs, processes, and communications for specific business lines or firm-wide service solutions of BDO USA. Under the direction of Business Line Marketing Leadership, the Business Line Marketing Senior Manager- works closely with Business Line and Marketing leadership and practice leaders to develop and execute marketing strategies and campaigns for business lines or specific firm-wide service solutions. This position will also serve as a key role in the overall solution design process in addition to the development of solution GTM strategies. This role will have a focus on one or more of BDO's key business lines within Advisory, Tax and Assurance. The Business Line Marketing Senior Manager is responsible for maximizing market and client share, and client satisfaction through effective integrated marketing aligned with the firm's strategic priorities as well as brand, business line, industry and geographic programs, market plans, and objectives.
Job Duties:
General
Serves as a strategic partner to business line and business development leaders; drives development of integrated marketing plans and strategies for business lines or firm-wide service solutions that will deliver on business goals and objectives
Collaborates with other marketing teams to manage business line or solution development and execution from a marketing perspective
Focuses on integrated marketing campaigns featuring full-funnel content that drives prospects through the buyer's journey
Other programs include organic/paid social and search, digital campaigns, account-based marketing (ABM), events, webinars, and website copy for business lines or specific solutions
Creates messaging architecture for buyer groups and identifies messaging platform and value proposition for services and solutions; aligns buyer personas and client pain points to services and solutions with an audience-first approach
Shares best practices and has a thirst for learning best-in-class marketing practices
Analyzes ROI of marketing programs including leads, pipeline and revenue and uses metrics to optimize marketing strategies and evolve programming
Supports relationships with external integrated marketing partners including media relations, event support, advertising, agency partners, and other vendors
Travels as needed
Event management
Provides direction, management, coordination, support, and follow up in the execution of business line related events, sponsorships, and speaking engagements including, but not limited to conferences, seminars, trade shows, regional events, and roundtables that are specific to business lines or firm-wide service solutions
Works with the Events team to ensure all deadlines are met, and that we are taking advantage of all sponsorship opportunities
Plans and manages event budgets
Collaborates with Training and Development in planning CPE-qualified events for clients and prospects according to the National Association of State Boards of Accountancy (NASBA) specific process and guidelines
Manages follow-up plan to maximize ROI from events, developing and managing lists, etc.
Content and materials development
Develops digitally driven content marketing strategy and approach for specific business lines or firm-wide service solutions, collaborating with marketing teams and practice leaders across Advisory, Tax, Assurance and Industry
Develops, reviews, and edits marketing content and materials across all media to ensure they reflect targeted, on brand messaging; manages review process with marketing and client service professionals as well as appropriate compliance reviews
Consults with relevant subject matter experts and stakeholders on marketing messages, materials, or tactics to achieve business objectives
Creates new content when needed for integrated campaigns, marketing and event materials and other communications
Campaign development and management
Works with business line leaders to develop business line or solution-oriented marketing campaigns and programs that align with business objectives
Collaborate with the digital/automation, email, web, and social teams to execute digital campaigns and content
Contributes and shares best practices across the firm
Supervisory Responsibilities
Supervises marketing staff, as needed
Serves as coach/mentor, supporting the career development of marketing professionals and peers across the firm as needed
Develops performance goals for direct reports with input from business line marketing leadership as needed
Conducts annual performance reviews for direct reports with input from business line marketing leadership
Discusses staffing recommendations (hires, terminations) with the business line marketing leader and participates in the interview process as needed
Other duties as required
Qualifications, Knowledge, Skills and Abilities:
Education:
Bachelor's degree, required; focus in Marketing, Communications, English, Journalism, or Business Administration, preferred
Experience:
Seven (7) or more years of marketing, communications or event management experienced, required
Experience managing marketing professionals, preferred
Experience working in the accounting, financial consulting, business advisory, and/or professional services industries, preferred
Experience working at one of the Big Four or a national / regional accounting firm, preferred
License/certifications:
N/A
Software:
Proficient in the use of Microsoft Office Suite, required
Microsoft Dynamics CRM experience, preferred
Language:
N/A
Other Knowledge, Skills, and Abilities:
Advanced knowledge in the development, management, and execution of content and integrated marketing processes including marketing strategy and development
Proven success in the management of integrated marketing programs and discrete marketing projects
Ability to thoughtfully and positively influence, lead, marshal resources, and manage change in a matrix environment
Strong business acumen with an ability to understand and communicate BDO's business, marketplace, and value proposition
Knowledge of contact management software including updating, maintenance, and list generation
Excellent verbal and written communication, as well as the ability to present and facilitate
Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers to accomplish desired results
Consultative approach to working with marketing and client service professionals at all levels, including leadership
Exceptional project management and organizational skills, including the ability to effectively manage to and monitor marketing budgets
Strong interpersonal and client service skills
Knowledge of production processes for print, internet, and web-based materials
Knowledge of event processes including pre- and post- event marketing
Driven self-starter with a proactive approach to serving professionals at all levels
Knowledge of marketing strategies and tactics and their application in a professional services organization
Demonstration of high level of understanding and application of principles and practices of program management with minimal supervision
Some travel may be required
Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate's qualifications, experience, skills, and geography.
National Range: $107,000 - $120,000
California Range: $107,000 - $130,000
Maryland Range: $107,000 - $120,000
NYC/Long Island/Westchester Range: $107,000 - $130,000
Product Marketing Manager
Marketing Manager Job In Benton Harbor, MI
CORPORATION Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Product Marketing team markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends.
This role in summary
The Product Marketing Manager will be aligned to either the Strategy or Launch team within a designated category (laundry, dish, cooking or refrigeration) and is responsible for developing and executing Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product Marketing Manager is also responsible for understanding competitive activity and marketplace trends.
Your responsibilities will include
* Drive long-term product planning strategies for cooking through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell.
* Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning.
* Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
* Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.
* Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.
* Drive projects from Advanced Development to Production Project Readiness.
Minimum requirements
* Bachelor's degree
* 5+ years experience in marketing, brand management, product management or similar discipline
Preferred skills and experiences
* Bachelor's degree in Marketing or related field
* Master's Degree
* Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively
* Excellent critical thinking, sound judgment and effective decision-making ability
* Proven success working in a fast paced, complex matrixed environment
* Strong strategic and analytical mindset
* Strong business acumen with the ability to use insights to drive action
* Highly collaborative with ability to build solid working partnerships across functional groups
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
* Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
* Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
* Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
Digital Marketing Strategist
Marketing Manager Job In Grand Rapids, MI
**_Strengthening and empowering all of the communities we serve._** **About Us:** Advance Automotive is a leading provider of innovative automotive solutions, committed to delivering exceptional products and services to our customers. Advance Automotive is a part of Advance Local Media and is comprised of a portfolio of SaaS, data, and marketing solutions built for automotive manufacturers and dealers. We understand the unique challenges and opportunities that come with marketing and leveraging data insights in the automotive industry. That's why we've developed powerful, proprietary platforms that combine data, cutting-edge AI technology and machine learning with expert marketing knowledge to help automotive dealerships and manufacturers efficiently drive sales, gain market share, and conquest competitors. To learn more about our entire portfolio of automotive brands, visit ************************ .
**Who we are:**
We are a team of enthusiastic, highly motivated, data-driven marketers that believe driving paid and organic growth through our digital efforts is integral to our success. As an important member of our team, you will work alongside your marketing teammates to generate leads through paid advertising campaigns, develop and execute marketing campaigns to generate demand, and optimize our digital conversions. You will use Google Ads, HubSpot Sales and Marketing, Facebook Ad Manager, Google Analytics, SEMrush (or similar), WordPress, HubSpot CMS, Adobe CS, Canva, and AI tools to drive growth opportunities for our B2B brands.
**Who you are:**
We are seeking a versatile and highly motivated **D** **igital Marketing Strategist** with experience in the automotive industry to join our team. As a digital marketer, you will play a crucial role in developing and executing effective digital marketing strategies to enhance visibility for our brands, drive customer engagement, and generate leads. You will be responsible for developing content-driven lead and demand generation strategies as well as working collaboratively to execute the content and visual elements to support those strategies-this is a hands-on role. Strong writing and graphic design skills are a must. You will work cross-functionally across sales teams and utilize various digital marketing channels to achieve our organizational goals. If you are passionate about digital marketing, possess strong writing and design skills, and thrive in an ever-changing industry, we would love to hear from you.
**What** **you'll** **do here:**
+ Design, execute, and optimize Performance Max, Demand Gen, Search, Video, Display, Meta, and LinkedIn ads that build on our current successes and drive additionalgrowth for our brands.
+ Contribute to our organizational revenueobjectives by identifying target audiences in automotive and developing and executingcomprehensive marketing campaigns that effectively reach and engage them.
+ Alignwith sales teams across our brands to reach lead generation goals. This includeswriting and optimizing sales sequences, landing pages, sales collateral, and more.
+ Identify and work collaboratively to executecontent strategies that improve SEO and organic demand generation across our websites.
+ Work with your marketing team members to driveand execute engaging content for digital channels, including websites, social media, advertising, and sales sequences. You're comfortable taking a first pass at writing copy and refining based on feedback and data insights.
+ Combine content creation with a design eye to produce visually appealing and impactful materials that maintaina consistent brand voice across all digital channels.You're comfortable using Canva or Adobe Creative Suite to put together an ad, social post, sell sheet, or sales deck when needed.
+ Utilize Hubspot to develop and execute visually appealing and user-friendly landing pages that drive growth and generate leads.
+ Optimize our websites by continuously evaluating and improving thedesign and usability based on user feedback and data insights.
**What** **you'll** **bring to Advance Automotive:**
+ Bachelor's degree in marketing, business, or a related field.
+ Proven 3+ yearswork experience as a Digital Marketer or similar role-- automotive industry experience a plus!
+ In-depth knowledge of Google Ads and additionaldigital marketing channels, tools, and best practices.
+ Experience with SEO, SEM, social media management, email marketing, and content creation.
+ Proficiency in Canva, Adobe Creative Suite, or similar graphic design software and tools
+ Proficiency in Google Analytics or similar web analytics and reporting tools
+ Proficiency in HubSpot or similar marketing automation software.
+ Strong analytical skills and the ability to interpret data to drive informed decisions.
+ Excellent written and verbal communication skills.
+ Creative thinking and a keen eye for detail and design.
+ Ability to manage multiple projects simultaneously and meet deadlines.
+ Self-motivated with the ability to work independently and manage multiple projects simultaneously.
+ Up to date with the latest digital marketing trends and technologies.
**Additional Information**
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit ******************** .
Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Red Clay Media, Search Optics, Subtext, Lonestar Live.
_Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law._
_If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information._
Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.
Vehicle Marketing Specialist (Plainwell, MI)
Marketing Manager Job In Plainwell, MI
Plainwell, Michigan Michigan, Western District Tired or working in an office for a flat salary or an hourly wage? Do you thrive when you're working on your own without someone watching over your shoulder throughout the day? Do you enjoy being outdoors? Then join one of the biggest providers of on-the-lot services in the U.S.A.!
The Vehicle Marketing Specialist is a unique position that blends photography and customer service at automotive dealerships that have contracted with AutoUpLink Tech to create photos, video, spins of vehicles. You will visit assigned dealerships to photograph vehicles used to advertise vehicles to shoppers. The Content Creation team you will work in are service delivery experts that work with customers in a local geographic area.
The ideal candidate will have photography experience and a working knowledge of automotive retail vehicle prep and listings online; however, all candidates with relevant skills and "mojo" will be considered! Salary will be commensurate with experience, including our super-competitive benefits package.
About Us
Founded in 1999 and headquartered in Charlotte, NC, AutoUpLink Tech is a leader in inventory merchandising software and tech-enabled services for transportation and mobility retailers located throughout the United States. With over 2,300 active retailers, our SaaS software and "on-the-lot" services generate, organize, curate, and syndicate product marketing content to enable and accelerate digital commerce, including vehicle data, photos, video, interactive 360-degree spins, prices, and search-ready descriptions which are the building blocks of frictionless digital retailing.
Our team includes brilliant people who share the goal to help retailers transact digital commerce. It's exciting stuff. And you can be part of it. You'll learn heaps and be challenged daily. Bring passion and dedication to your job and there's no telling what you could accomplish.
Compensation & Benefits Package
The compensation plan for this critical role includes:
* Base salary
* Commission per vehicle serviced (no confusing or complicated commission calculations! Just multiply the number of vehicles serviced each day by your commission rate per vehicle, and based on your hard work, watch the earnings add up)
* Mileage reimbursement
* Paid Time Off
* Maternity / Paternity Leave
* Health Insurance Dual Option (Silver and Gold plan options)
* Dental Insurance
* Vision Insurance
* Flexible Spending Account (FSA)
* Short-term Disability Insurance paid for by the Company
* Term Life Insurance paid for by the Company
* Voluntary Life and AD&D Insurance (for employee, spouse and children)
* 401k with Matching Contributions by the Company
* Accident Insurance
* Critical Illness Insurance
* College Tuition Benefit
* Employee Assistance Plan (EAP)
* WorkingAdvantage Program
* LifeMart Access (think employee "groupon")
* And more!
Responsibilities
* Visit client dealership locations daily to perform contracted services for customers
* Photograph vehicles at client sites using a company-provided camera and equipment
* Capture brief video of vehicles
* Capture 360-degree spins of vehicles
* Print window labels (i.e. window stickers and Buyer's Guides) and apply them to vehicles
* Interact with dealership personnel during visits to ensure customer satisfaction
* Synchronize (i.e. upload) photos or video clips to company's cloud environment using company software
Qualifications
* Experience with cameras and with indoor and outdoor photography
* Self-motivated with the ability to work independently
* Excellent time management skills
* A good driving record, valid driver license and vehicle insurance
* Minimum education of a High School diploma
* Stout communication, interpersonal and problem solving skills
* Comfortable using computers and technology
* Team player with high energy and excellent personality
* No fear, winning attitude
Bonus Points for
* Familiarity with the automotive retail industry
* 3-5 years of photography experience
* Experience providing lot services to automotive retailers earns double bonus points
What we Look for in Who we Work With
Details Matter: Every "How can I help you?". Every swipe of the finger. Every piece of packaging. Everything. And it doesn't matter just some of the time. It matters all the time. That's how we roll at AutoUpLink Tech. The result is something noteworthy and lasting.
We're perfectionists. Idealists. Inventors. Designers. Forever tinkering with products and processes, always on the lookout for better. A job at AutoUpLink Tech is one that expects a lot of you, but it's also one that rewards original thinking and hard work. We wouldn't have it any other way.
Send us your resume and a cover letter, and we'll be in touch!
Apply Now
Senior Product Marketing Manager
Marketing Manager Job In Grand Rapids, MI
Cybercrime is rising, reaching record highs in 2023. According to the FBI's IC3 report total losses exceeded $12 billion. With investment fraud and BEC scams at the forefront, the message is clear: the real estate sector remains a lucrative target for cybercriminals. At CertifID, we take this threat seriously and provide a secure platform that verifies the identities of parties involved in transactions, authenticates wire transfer instructions, and detects potential fraud attempts. Our technology is designed to mitigate risks and ensure that every transaction is conducted with confidence and peace of mind.
We know we couldn't take on this challenge without our incredible team. We have been recognized as one of the Best Startups to Work for in Austin, made the Inc. 5000 list, and won Best Culture by Purpose Jobs two years in a row. We are guided by our core values and our vision of a world without wire fraud. We offer a dynamic work environment where you can contribute to meaningful impact and be part of a team dedicated to enhancing security and fighting fraud.
The Senior Product Marketing Manager at CertifID will play a pivotal role in telling a clear and compelling story to our customers. You'll be responsible for developing and executing marketing initiatives to drive product awareness, adoption, and overall market share. This role focuses on implementing creative marketing initiatives and managing hands-on execution. You will be key in propelling the company into our next phase of growth.
Key Responsibilities
Market Initiatives: - Develop and execute comprehensive go-to-market strategies for new and existing products that generate measurable inbound demos and closed deals.- Develop new offering innovations and lead successful product launches that build cohesive value story out of a collection of product features- Monitor and report on key performance indicators (KPIs), providing regular analyses and insights into the effectiveness of marketing programs.
Positioning and Messaging: - Craft compelling and differentiated product positioning and messaging that resonates with target audiences.- Support the sales and customer success teams with the tools and knowledge needed to effectively sell and adopt our products.- Develop high-impact collateral and documentation to educate users about existing and new product features. Additionally, you will be responsible for highlighting value narratives, collecting social proof, promoting offers, and sharing educational content across our customer base.
Collaboration: - Work closely with cross-functional teams, including Product Management, Sales, and Marketing, to align strategies and ensure cohesive messaging. - Support marketing of technology alliances, inclusive of integration announcements and education, that deliver measurable new business and upsells.- Ability to train internal Sales and Customer Success teams, as well as partners, ensuring a comprehensive understanding of our products and effective communication of key value propositions.
What we are looking for:- Proven experience in product marketing, with a strong understanding of the security/fraud domain in the SaaS industry. - Ability to connect work to quantitative goals with the ability to interpret data, generate insights, and make data-driven decisions- A track record of successful product positioning, with the ability to create compelling strategies that set our products apart in the market.- Strong relationship building, demonstrating a collaborative approach in working with cross-functional teams, including Product Management, Sales, and Customer Success.- Proven ability to operate effectively and autonomously in situations of ambiguity, with only high level direction- Exceptional communication and collaboration skills to work effectively across cross-functional teams.- Gracefully manage multiple, concurrent programs and balance time between critical short-term issues and longer term strategic goals- Intellectual curiosity to build new skills, and openness to new ideas and failing fast
Benefits: - Health, dental, and vision Insurance- 401k with matching and no waiting period- Equity- Wellness reimbursement of $300/year- Life insurance- Parental leave- Flexible vacation- Remote work reimbursement- 5 sick days- 12 company-paid holidays- No work on your birthday- We believe that company culture is the best predictor of success. Learn more about CertifID's culture here Change doesn't happen overnight, and the same goes for us here at CertifID. We PROGRESS collectively and individually as we grow, abiding by our core values. Protect the Customer, Raise the Bar, Operate with Urgency, Grow with Grit, Ride the Wave, Enthusiasm Spreads, Stay Connected, Send It.
Marketing Specialist
Marketing Manager Job In Grand Rapids, MI
The Marketing Specialist is responsible for supporting the development and execution of marketing strategies to promote non-credit and grant-funded programs within the School of Workforce Training. This role will focus on creating and distributing marketing materials, managing digital content, coordinating outreach activities and supporting the overall marketing efforts to increase awareness, engagement and enrollment in Workforce Training programs. The Marketing Specialist will work closely with internal teams as well as external stakeholders, such as employers and community organizations, to ensure that marketing efforts align with program goals and institutional objectives. While this position reports to the executive director of marketing and communications, it will be housed at GRCC s MTEC campus and work closely with the dean of workforce training and their team.
Requisition ID: 841
Department: Marketing and Communications
Employee Group: Professional, Management and Administration
Schedule: 40 hrs/week, Mon-Fri, 8:00 a.m. 5:00 p.m.
Compensation: OP4, $55,561 Annually
Benefits: Full Time
Reports to: Executive Director of Marketing and Communications
Posting Opens: 02/27/2025
Posting Closes: 03/13/2025
ESSENTIAL FUNCTIONS
Campaign Coordination
Assist in the planning, execution and management of multi-channel marketing campaigns designed to promote non-credit and grant-funded programs.
Ensure campaigns are executed on-time and within budget.
Content Development
Create and coordinate the development of marketing materials including brochures, flyers, email newsletters, social media posts and web content.
Ensure all materials are on-brand and effectively communicate program offerings.
Digital Marketing & Social Media
Support the management of digital marketing efforts, including School of Workforce Training social media, email marketing and online ads.
Monitor engagement, track performance and assist in optimizing campaigns to increase reach and conversions.
Event Promotion
Assist with promoting and coordinating college-hosted events for the School of Workforce Training, such as job fairs, workshops and webinars.
Create event-specific marketing materials, manage event calendars and ensure all promotional channels are utilized effectively to drive attendance.
Internal & External Collaboration
Work closely with internal teams to ensure accuracy and consistency of messaging across all marketing channels.
Liaise with external partners, including employers, community organizations and other stakeholders, to promote Workforce Training programs and events.
Marketing Analytics & Reporting
Track key metrics such as website traffic, social media engagement, email open rates and campaign performance as they relate to Workforce Training programs, events and campaigns.
Prepare reports to measure the effectiveness of marketing initiatives and provide recommendations for optimization.
Branding & Design Support
Ensure all marketing materials are consistent with the College s branding guidelines.
Work with the Design team to design and produce materials that are visually appealing and meet campaign objectives.
Outreach & Engagement
Support the development and execution of outreach strategies on behalf of the School of Workforce Training, including identifying new opportunities for engagement with potential students, employers and community organizations.
Perform other related duties as assigned.
JOB SPECIFICATIONS
Education Credentials
Bachelor s degree in Marketing, Communications, Business or a related field
Certification in digital marketing or social media marketing preferred
Work Experience
3-5 years of experience working in marketing, communications, or a related field. Experience in higher education, workforce development or community outreach is a plus.
Skills
Marketing Coordination: Ability to assist in planning and managing marketing campaigns across digital, print and social media platforms.
Content Creation: Strong writing skills with the ability to create engaging and accurate content for various marketing materials, including social media posts, email campaigns and promotional flyers.
Digital & Social Media Marketing: Familiarity with digital marketing tools (social media platforms, email marketing software, Google Analytics, etc.) and an understanding of how to optimize online campaigns for engagement and conversions.
Project Management: Strong organizational skills and attention to detail with the ability to manage multiple projects, track deadlines and work independently.
Analytics & Reporting: Ability to analyze data and provide insights on the performance of marketing campaigns. Experience with basic reporting tools is a plus.
Creativity & Visual Design: A keen eye for design and a basic understanding of graphic design principles.
Communication: Strong verbal and written communication skills, with the ability to effectively collaborate with internal and external stakeholders.
Team Collaboration: Ability to work collaboratively in a team environment and assist in coordinating efforts across different departments and external partners.
Physical Demands
Ability to lift and carry up to 15lbs.
Ability to travel to local events, community partners and program-related activities within the West Michigan area.
Mental Demands
Strong attention to detail and the ability to manage multiple tasks while maintaining quality and meeting deadlines.
Strong interpersonal skills and the ability to build positive relationships with team members and external partners.
Problem-solving ability to identify and address challenges in campaign execution or content delivery.
Working Conditions
GRCC will comply with any mandated health and safety requirements. Compliance information is available on our policies website.
Regular attendance during normal scheduled hours is required, with some flexibility for evening or weekend work as needed for events or outreach activities.
BENEFITS
Health Coverage: Six health insurance plan options, including one with no health insurance premiums
Time off: Enjoy substantial vacation time
Wellness Program: Access resources for physical and mental wellbeing, and an onsite gym membership
Continuous Learning: Career development and educational opportunities
Retirement Plans: Secure your future with our retirement options, including the state retirement plan or a 401(a) with a 12% employer contribution
NEXT STEPS / APPLICATION PROCESS
Please fill out an application at ***************************** Submit a cover letter and resume. The opportunity to apply for this position will close at the end of the day on the close date referenced at the top of this job posting
HIRING PROCESS
GRCC uses an Evidence Based Selection Process, where we make data driven hiring decisions to help mitigate bias throughout the hiring process.
Individuals with diverse backgrounds are encouraged to apply. Grand Rapids Community College is an equal opportunity employer. Visa sponsorship is not available
NONDISCRIMINATION STATEMENT
Grand Rapids Community College creates an inclusive learning and working environment that recognizes the value and dignity of each person. It is the policy and practice of GRCC to provide equal educational and employment opportunities regardless of age, race, color, religion, marital status, sex/gender, pregnancy, sexual orientation, gender identity, gender expression, height, weight, national origin, disability, political affiliation, familial status, veteran status or genetics in all programs, activities, services, employment and advancement including admissions to, access to, treatment in, or compensation in employment as required by state and federal law. GRCC is committed to reviewing all aspects of GRCC programs, activities, services and employment, including recruitment, selection, retention and promotion to identify and eliminate barriers in order to prevent discrimination on the basis of the listed protected characteristics. The college will not tolerate any form of retaliation against any person for bringing charges of discrimination or participating in an investigation. Further information may be obtained from the EEO Office or the Office of General Counsel, 143 Bostwick Avenue NE, Grand Rapids, MI 49503-3295.
Marketing Specialist II
Marketing Manager Job In Portage, MI
Summary: Marketing Specialist II is a mid-level position designed for a marketing professional preparing for future leadership opportunities. This role takes on greater responsibility for campaign strategy, project management, and cross-department collaboration. The ideal candidate has experience in digital and traditional marketing, demonstrates strong analytical and creative skills, and is ready to take initiative in shaping marketing strategy.
Duties/Responsibilities:
Develop and manage multi-channel marketing campaigns, including digital, email, and in-branch promotions.
Lead paid advertising efforts, optimizing Google Ads and social media campaigns for performance.
Take ownership of key content initiatives, ensuring messaging aligns with the credit union's brand and
mission.
Design and oversee the execution of marketing collateral, working closely with internal stakeholders.
Act as a project lead for community events, sponsorships, and public relations initiatives.
Analyze campaign data and provide strategic insights to optimize performance and member
engagement.
Serve as a key collaborator across departments to align marketing efforts with business objectives.
Assist in mentoring and developing Marketing Specialist I team members.
Identify trends and develop strategies for targeting key demographics.
Manage inventory and budget of promotional logo items and print materials.
Review all activities for compliance with Bank Secrecy Act/ Anti-Money Laundering/ Office of Foreign
Assets Control regulations and participate in annual training as required by the BSA/OFAC Compliance
Officer.
Perform other related duties as assigned.
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Requirements
Strong listening and communication skills (verbal, visual, and written)
Proficiency in Microsoft Office Suite and Adobe Creative Suite
Strong project management skills with the ability to lead initiatives and meet deadlines
Experience with digital advertising platforms, including Google Ads and paid social media
Proficiency in capturing and editing high-quality photo and video content using a smartphone or
camera equipment to enhance marketing initiatives and brand storytelling
Proficiency with and enthusiasm for social media platforms and digital marketing concepts
Data-driven mindset with experience analyzing marketing performance
Expertise in credit union products, services, and member needs, with the ability to translate financial
concepts into effective marketing strategies
Excellent communication, problem-solving, and collaboration skills
Experience leveraging AI tools for marketing, such as content generation, data analysis, audience
segmentation, or campaign optimization
High degree of attention to detail
Conduct and dress oneself in a professional manner
Marketing Manager
Marketing Manager Job In Middlebury, IN
Since 1958, Winnebago has been a leader and pioneer in the RV industry known for delivering outstanding innovation, quality, and service across a full range of motorhomes and travel trailers. The Winnebago team seeks a dynamic marketing professional to join the Winnebago Towables division to help drive growth and innovation for this iconic brand.
The Winnebago Towables Marketing Manager will lead marketing for the Towables Division and develop effective marketing programs to drive sales, consumer engagement, and dealer partnerships. This position will be responsible for strengthening Winnebago's go-to-market approach for travel trailers while working closely with the Winnebago Motorhome team to ensure a seamless customer-facing experience across the Winnebago brand. Responsibilities include consumer product marketing strategy and execution, dealer marketing, and collaborating on consumer research and integrated marketing plans. This position will own product marketing for towables and work collaboratively with cross-functional partners.
Key Responsibilities
Consumer Insights, Brand/Product Strategy, and Positioning
* Build empathy and consumer understanding to represent the voice of towables consumers within the organization
* Capture and synthesize competitor, consumer, industry, and business insights to identify major opportunities and threats
* Define compelling and unique category and sub-brand product positioning in partnership with product managers
* Collaborate with product managers to define product strategy, innovation roadmaps, product value propositions, and key product launches and updates
* Partner with the Winnebago Motorhome marketing team to drive alignment with master brand positioning and campaigns
Marketing Activation & New Product Launch Excellence
* Collaborate with product managers, sales, and other cross-functional team members to develop and execute new product launches and product updates
* Lead cross-channel creative campaigns, content development, and production in partnership with internal stakeholders, the motorhome team, and outside agencies to deliver key messages in a consistent, unique, and compelling way
* Assist with media strategy and creative direction - search, display, video etc.
* Create and execute plans to ensure launch readiness on owned digital platforms (website, social channels, dealer learning management system, etc.)
* Create and execute plans to ensure dealer launch readiness at the showroom/lot and on dealer-owned marketing channels
* Create and execute plans to ensure product launch readiness at national, regional and local consumer and dealer shows and events (e.g. Hershey RV Show, Elkhart Dealer Open House)
* Define influencer/ambassador product integration in partnership with the motorhome team
* Understand omnichannel trends and customer experience needs to craft compelling narratives throughout each step of the customer journey
Analytics / In-Market Optimization
* Develop and monitor marketing KPIs and share them with broader brand and business teams
* Manage marketing budget and allocate funds to drive ROI
* Analyze competitors and stay abreast of key industry trends
* Inform consumer insights learning plan and translate key learnings into actionable initiatives for product development and marketing optimization
Critical Competencies and Skills
* Experience in key marketing areas including brand strategy and planning, budget allocation, digital marketing, communications, competitive analysis, and promotion/advertising
* Strong communication skills, including the ability to engage and collaborate with multiple levels up to and including the Executive Leadership Team
* Take charge mentality with a "roll-up-your-sleeves" orientation and ability to influence others throughout the organization
* Willing and able to handle both executional and strategic tasks and to seamlessly transition between the two as the job demands
* Able to manage through ambiguity within a matrix organization and to partner with cross-functional teams and the motorhome team
* Strong attention to detail and ability to leverage processes to drive efficiency, consistency and successful outcomes
* Demonstrated project management skills
* A learning orientation, with a style of testing new strategies and methods; a record of accomplishment exploring and piloting ideas to generate knowledge and insight
* Experience building and managing budgets
Education & Experience
* Bachelor's degree in marketing or related field
* Minimum of 5 years of marketing experience (Product Marketing, Digital Marketing, Brand Strategy, Media Marketing, Marketing Operations, etc.)
* Digital marketing experience and the ability to effectively oversee digital marketing across websites, social media, and various digital platforms.
* Experience managing relationships with outside ad agencies and media partners.
* Strong analytical and problem-solving skills
* Excellent verbal and written communication skills
* Excellent organizational skills and attention to detail
* Excellent time management skills with a proven ability to meet deadlines
At Winnebago, we believe ALL people are leaders and hold each other accountable to high expectations.
Leadership Expectations:
* Connect with Purpose
* Be inclusive; seek out different perspectives.
* Focus on the Customer; put yourself in the customer's shoes.
* Communicate Clearly; say what needs to be said and listen.
* Execute with Excellence
* Explore Possibilities; ask, "What if?" and embrace new ideas.
* Set Direction; prioritize, plan, and align; balance thinking and action.
* Drive Results; get the right things done; work with a sense of urgency.
* Build the Future
* Transform the Road Ahead; anticipate opportunities; seek new opportunities for continuous improvement.
* Navigate Change; be agile and flexible; take on new challenges.
* Inspire Growth; help each other improve; commit to personal development.
If you are the right candidate for this position, as a Winnebago Team Member you will be eligible for the following benefits:
* Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
* Health Savings Account (HSA)
* Flexible Spending Account (FSA)
* 401(k) with match
* Employee Stock Purchase Program
* Tuition Reimbursement
* Holiday and Vacation Pay
Winnebago Towables is an Equal Opportunity Employer.
Marketing Database Manager
Marketing Manager Job In Wayland, MI
The Marketing Database Manager will develop, execute, and recommend long-term and short-term database marketing strategies to maximize player retention, engagement, trips, and revenues. This position is responsible for the development and/or implementation of standards, procedures, and best practices for execution, analysis, accuracy, and program integrity.
About Us:
At Gun Lake Casino Resort, every Team Member is an ambassador, essential to the success of our company and our culture. We expect that all Team Members take personal ownership in ensuring that everything they do is in the best interest of Gun Lake Casino Resort and embody the core values of the Seven Grandfather Teachings:
Love : Love your brothers and sisters and share with them.
Truth : Be true in everything you do. Be true to yourself and to your fellow Humans.
Respect : You must give respect if you expect respect. Respect everyone, all persons, and all the things created.
Bravery : To do what is right, even in the most difficult of times.
Honesty : Be honest in every action and provide good feelings in your heart.
Wisdom : We cherish knowledge; wisdom is used for the good of the people.
Humility : Know that you are equal to everyone else, no better, no less.
In this Role:
Responsible for the development and implementation of all database marketing initiatives, including but not limited to, direct mail, email, text, and app campaigns.
Responsibility includes all elements of campaigns, including but not limited to, strategic direction, segmentation, overseeing offer uploads, creative development, and internal and external communications.
Ensures the integrity of the database for accuracy and protection of proprietary guest information and gaming data.
Responsible for monitoring database health and campaign-specific KPIs as well as producing timely reports to determine the profitability of database programs.
Adheres to all regulatory, company, and departmental policies and procedures.
Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue.
Research and stay abreast of competitive database programs and use of technology.
Utilize MS Access, Excel, PowerBI, Cognos, Oracle, or other SQL programs to add functionality and enhancement to existing systems.
Provides training and coaching as assigned to other team members. Provides system training related to database programs.
Work with the team to maintain a campaign marketing dashboard that visualizes key performance indicators.
Performs analytical requests and research projects for internal parties. Special projects as assigned by management.
Responsible for always practicing, supporting, and promoting Gun Lake Casino Resort's “Unsurpassed Service Standards.”
Maintain a high level of personal integrity on and off duty.
Practice teamwork, support fellow Team Members, and create an energized, positive, team-oriented work environment.
Interact with Guests in a friendly and courteous manner and handle all Guest opportunities.
Must be able to effectively communicate both written and verbally with Guests, Team Members, and Management.
Maintain excellent grooming and uniform standards.
All other duties as assigned.
Essential Qualifications:
Must be 21+ years of age.
Bachelor's Degree from an accredited university with a concentration in Business, Marketing, Information Technology, or related field required. Experience in lieu of education will be considered.
Four (4) years of specialized experience in casino database or related with at least two (2) years of management experience required.
Work experience in the gaming or hospitality industry is preferred.
Must have SQL Server and SQL Server Reporting Services experience.
Demonstrated ability to research and report on problems and solutions with a fine attention to detail. Ability to understand sophisticated mathematical models and concepts.
Proven experience with data management and data processing flowcharting techniques.
Proven knowledge of reporting and query tools and practices.
Must be able to obtain a gaming license through the Gun Lake Tribal Gaming Commission.
Physical Requirements:
Requires normal, corrective vision range, the ability to see color, and the ability to distinguish letters, numbers, and symbols.
Must have the manual dexterity to operate job-related equipment.
Ability to sit, walk, stand, run, and climb stairs for the duration of shift.
Must have the ability to access all properties and areas.
Must be able to lift up to 50 lbs. with or without assistance.
Ability to read, write, and input data into the computer.
Ability to stoop, crouch and kneel.
Work Conditions:
Work is typically in an office environment; however, additional work areas may be unusually hot, cold, and/or noisy and may contain second-hand smoke. Tasks may be required to be performed from a sitting or non-sitting position in a confined area. Team Members may be required to stand, walk, lift, reach, push, pull, and grasp.
Disclaimer and Conditions of Employment:
The above statements are intended to describe the general nature and level of work being performed by persons assigned to this job. These statements are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required.
All applicants must be able to demonstrate their US work authorization during the employment verification process. The pre-employment process also requires the ability to pass a criminal background investigation, and drug test.
Indian Preference:
The Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians abides by Native American preference in its hiring and employment policies.
Gun Lake Tribal Gaming Authority reserves the right to make changes to the above job description as necessary.