Marketing Director Jobs in Maryland

- 443 Jobs
  • Director of Marketing

    Veritas Partners 4.5company rating

    Marketing Director Job In Arnold, MD

    Enjoy digital marketing within the Healthcare Industry? We are partnered with a growing Healthcare Client here Maryland - but with a national presence. If you are looking for an opportunity to manage the entire marketing process for a multi state organization - this role may be for you. Duties and Responsibilities: Focus on Digital "Storefront" - the website Pitch and run with advertising and marketing strategies Develop and maintain reports to track marketing activities and ROI. Increase referral/patient source awareness through digital efforts Develop and abide by budgets agreed upon collaboratively Manage marketing vendors Develop scalable growth strategy through direct-to-consumer or referral source channels. Qualifications: Bachelor's Degree required Seven (7) years' marketing experience Experience with CRM and SEO Tools like Google Analytics and AdWords. HTML + content management systems experience Must have previous healthcare industry experience
    $106k-143k yearly est. 27d ago
  • Media Rights Manager

    Next Level Sports & Entertainment 3.5company rating

    Marketing Director Job In Maryland

    Type: Full-time Salary range: Min-Max, salary is commensurate with experience Reports to: Vice President About Us: Next Level Sports & Entertainment (NLSE) is the premier multi-sports and entertainment content provider, available over 15+ million homes in the U.S., 24 hours a day, 7 days a week. At NLSE, we live and breathe sports. Our values aren't just words-they're the playbook we follow every day. We're here to tell the stories that matter, from the local legends to the global icons. We see every game as an opportunity to inspire, connect, and celebrate the power of sports. NLSE's broad spectrum of content ensures that viewers can always find something that piques their interest. Our daily programming guides feature live game broadcasts, sports commentary, talk shows, documentaries, and highlight reels. Whether it's the high-energy action of professional basketball, the competitive spirit of high school football, or the strategic finesse of esports, our programming is designed to captivate and engage sports fans of all kinds. We are committed to providing a platform that celebrates the diversity of sports and the passion of their fans, bringing the excitement of high-quality athletic competition to screens around the world. Visit our website here. Why Join Us? NLSE fosters a supportive work environment allowing our teams to thrive, and have a fierce dedication to innovation, quality, and people. Our culture is built on inclusion, teamwork, trust, and we are committed in offering career advancement opportunities to all employees. Encouraging a healthy and balanced life, we offer an extensive benefits package to support the wellness of our employees and their families. You will be joining a team of innovators, working with cutting edge technologies, building a network, and making an impact in our community. Job Summary: We are seeking a highly motivated, strategic, and experienced Media Rights Manager to lead content acquisition and content distribution for our cable network. The ideal candidate will have a deep understanding of content licensing, negotiation, distribution strategies, and the evolving sports media landscape. This role is pivotal in acquiring exclusive sports content, managing relationships with content partners, and ensuring the efficient distribution of acquired content across multiple platforms. Responsibilities: Identify, evaluate, and acquire sports content (live events, highlights, on-demand programming, etc.) in alignment with network goals. Lead negotiations with content owners (sports leagues, teams, production companies) to secure valuable content rights, including live sports events and exclusive programming. Assess market trends and competitive offerings to inform acquisition strategies. Manage budgets, ensuring cost-effective deals that align with the channel's financial objectives. Develop and maintain strong relationships with content providers, rights holders, and key stakeholders. Foster long-term partnerships that ensure continued access to premium sports content. Oversee the legal and contractual aspects of content acquisition, ensuring all rights, terms, and conditions are accurately captured and adhered to. Work with legal and compliance teams to ensure that all content agreements meet regulatory requirements and network policies. Develop and execute strategies for distributing acquired content across linear, digital, and OTT platforms to maximize audience reach. Ensure content is available in both domestic and international markets where applicable. Collaborate with programming, marketing, and operations teams to ensure effective content scheduling, promotion, and visibility. Negotiate distribution agreements with cable, satellite, and streaming platforms to ensure wide reach and optimal terms. Manage distribution partnerships and ensure content delivery across various channels is seamless. Monitor and resolve distribution issues, including delays or discrepancies, to ensure content reaches audiences without interruption. Track and analyze content performance across different platforms, including viewership data and audience engagement. Work with data analytics teams to optimize content distribution and identify opportunities for content monetization. Provide insights into distribution strategies that help maximize revenue and audience growth. Work closely with the programming, sales, marketing, and legal teams to ensure that content acquisition and distribution align with broader business goals. Contribute to the development of promotional strategies, ensuring that content is effectively marketed to increase viewer engagement. Stay current on industry trends, competitive offerings, and new distribution technologies to continually improve content strategies. Identify emerging content types (e.g., esports, niche sports) and develop plans to integrate them into the network's programming. Required Qualifications: Education: Bachelor's degree in media, Communications, Business, or a related field. MBA or relevant advanced degree preferred. Experience: Minimum of 5 years of experience in content acquisition and distribution within the sports/media industry. Proven experience in negotiating content licensing agreements and managing high-value sports content rights. Experience working with multiple distribution platforms (cable, satellite, OTT) and an understanding of the evolving landscape in digital media. Knowledge of international content distribution and licensing is a plus. Skills: Strong negotiation and deal-making skills. Excellent communication and relationship-building abilities. Ability to analyze data and make data-driven decisions regarding content performance and distribution. Familiarity with industry-specific software tools and systems used in content management. Understanding of intellectual property rights, contract law, and digital distribution regulations. Preferred Qualifications: Deep understanding of the sports media landscape and trends in content consumption (e.g., OTT, mobile streaming). Passion for sports and familiarity with major leagues, teams, and broadcasting rights. Technical Skills: Experience with content management systems (CMS), digital asset management (DAM), and distribution platforms. Proficiency in analytics and performance tracking tools. Benefits: Competitive salary and performance-based bonuses Health, dental, and vision insurance 401(k) retirement plan Paid time off and holiday leave Professional development opportunities
    $82k-118k yearly est. 9d ago
  • Senor Director, Value and Access Marketing Bethesda, MD, USA

    Tbwa Chiat/Day Inc. 4.4company rating

    Marketing Director Job In Bethesda, MD

    Senor Director, Value and Access Marketing Bethesda, MD, USA About the Role: The Precision AQ Strategic Marketing Director will support the organization's marketing objectives by focusing on lead generation and overseeing the planning, organizing, and managing of marketing functions to achieve strategic objectives related to bookings and growth. This highly matrixed role will partner with service-line business leads and other internal teams to create targeted marketing strategies aligned with Precision AQ's goals. The Strategic Marketing Director will also manage and mentor junior team members, fostering a collaborative and growth-oriented work environment. Collaborate with service-line leads to identify strategic objectives and market challenges, designing marketing plans to support alignment across Precision AQ. Design and implement data-driven marketing strategies to increase engagement and incremental sales. Develop compelling marketing campaigns to drive bookings and customer acquisition. Create and disseminate a clear and consistent brand message that communicates Precision's unique value proposition across all channels. Plan and execute marketing campaigns leveraging social media, content marketing, conferences, paid advertising, and other modalities. Organize PR initiatives, thought leadership content, and award submissions to enhance Precision's visibility. Effectively manage budgets, ensuring that marketing investments deliver measurable ROI. Provide regular performance reporting, along with actionable recommendations for optimization. Monitor industry trends, marketing analytics, and innovations to identify new business opportunities. Manage and mentor junior marketing team members, ensuring high-quality work, alignment with strategy, and professional development. Qualifications: Required: Minimum 5-7 years of marketing leadership experience, preferably in the life sciences or healthcare industry, with a demonstrated ability to perform independently. Minimum of 2 years of experience working in and knowledge of market access strategies and challenges (e.g., IRA, Value frameworks, etc.). Experience with social platforms such as LinkedIn. Strong writing abilities (writing sample required during the interview process). Proven experience managing and mentoring junior team members, fostering their growth and contributions. Preferred: Experience with marketing tools such as HubSpot and Salesforce. Knowledge of or experience working with life sciences companies. Key Skills: Leadership: Comfortable driving strategic and tactical initiatives and interacting with senior leaders. Team Management: Demonstrated ability to manage and develop junior marketing team members. Strategic Thinking: Proven ability to develop and execute marketing strategies that drive measurable business growth. Self-Motivation: Resourceful and organized, with strong attention to detail and time management skills. Communication: Excellent verbal, written, and interpersonal communication skills. Problem Solving: Analytical reasoning and decision-making abilities to prioritize multiple projects and meet deadlines. Compensation and Benefits: Precision offers a comprehensive benefits package, including: A discretionary annual bonus. Health insurance, retirement savings plans, life insurance, and disability benefits. Parental leave and paid time off for sick leave and vacation. Reasonable estimate of the current range: $160,000 - $240,000 USD #J-18808-Ljbffr
    $160k-240k yearly 14d ago
  • Director of Proposal Management & Marketing

    CTI 4.7company rating

    Marketing Director Job In Rockville, MD

    Immediate Opening in Rockville, MD Founded in 1990, CTI is a Federal Government contractor that specializes in providing print and data management services for DoD and Federal Civilian agencies. Scope of Work: We are seeking an experienced Director of Proposal Management & Marketing to lead both our proposal development process and marketing strategy for federal civilian and defense contract opportunities. This dual-role leader will drive the creation of high-quality, compliant proposals and elevate our brand presence within the government contracting market. The ideal candidate will have a deep understanding of federal contracting processes, a strategic approach to marketing, and a successful track record of leading proposal and marketing initiatives within the government sector. Essential Duties & Responsibilities: Leadership & Strategy: Develop and execute a comprehensive proposal management strategy that aligns with the company's growth objectives Work closely with the VP of Sales, Business Development, and Capture teams to identify and prioritize high-value opportunities and ensure alignment of proposal efforts. Proposal Development & Management: Oversee the entire proposal lifecycle, from bid/no-bid decision through submission and post-submission activities, ensuring on-time delivery of high-quality, compliant, and compelling proposals. Manage the proposal development process, including content creation, proposal writing, editing, reviews, and final production, ensuring that each proposal meets the requirements outlined in the solicitation. Lead proposal kick-off meetings, daily stand-ups, and color review sessions to ensure that proposal teams stay on track with deadlines and deliverables. Content & Quality Control: Develop and maintain a library of proposal content, templates, and past performance narratives to streamline the proposal creation process. Ensure consistency, accuracy, and quality of all proposal documents, including technical narratives, pricing models, and compliance matrices. Implement a rigorous proposal review process to ensure that all submissions are thoroughly reviewed for compliance, accuracy, and overall quality. Cross-Functional Collaboration: Collaborate with technical, operations, and subject matter experts to gather the necessary information and tailor responses to meet client requirements. Work closely with Contracts, Finance, and Pricing teams to ensure alignment of proposal strategies with pricing models and compliance requirements. Coordinate with marketing and sales teams to integrate branding and messaging into proposals, ensuring consistency across all client-facing materials. Performance Metrics & Improvement: Track and analyze key metrics such as win rate, proposal volume, and bid competitiveness, providing regular updates and insights to leadership. Conduct post-submission debriefs and lessons learned sessions to continuously improve proposal processes and strategies. Identify and implement process improvements and best practices to enhance the efficiency and effectiveness of the proposal development process. Marketing Strategy & Execution: Develop and implement a marketing strategy tailored to the government contracting space to increase brand visibility, engagement, and lead generation. Oversee brand presence across digital platforms, including website updates, social media, and online content, to ensure consistency and alignment with company values and market positioning. Leverage digital marketing, content creation (e.g., white papers, case studies), and thought leadership to position the company as a trusted partner for federal civilian and defense agencies. Lead participation in industry events, webinars, and forums, coordinating with sales and capture teams to strengthen relationships with key government decision-makers. Minimum Qualifications: Education: Bachelor's degree in Business, Communications, English, or a related field. A master's degree is a plus. Experience: 12+ years of experience in proposal management within the federal contracting space, with a focus on civilian and/or defense sector contracts. Shipley Training: Shipley-certified or equivalent training in proposal management, capture planning, or business development is highly preferred. Proven Track Record: Demonstrated success in managing complex proposals for federal agencies, with a strong win rate and familiarity with FAR/DFARS regulations. Project Management: Exceptional project management skills with the ability to manage multiple proposals simultaneously under tight deadlines. Communication Skills: Strong writing, editing, and verbal communication skills, with an eye for detail and the ability to translate complex technical content into clear, persuasive narratives. Leadership: Proven ability to lead and develop a team, fostering a collaborative and high-performance culture. Tools & Software: Proficiency in proposal management software (e.g., Microsoft Word, SharePoint, CRM tools, Adobe Acrobat) and familiarity with collaboration platforms. Requirements: Must be a United States citizen or permanent resident with a valid work permit Salary and Company Benefits: Aggressive compensation and performance incentive package Low-cost comprehensive health insurance: CTI pays 50% of the monthly premium and the majority of your health insurance deductible cost Comprehensive 401k offering including low-cost mutual fund CTI contributes an amount equal to 3% of your salary into your 401k regardless of whether you contribute Worker's compensation and long-term disability insurance paid for by CTI which pays for 60% of your salary until age 65 Company-paid life insurance for each employee to the beneficiary of the employee's choice Hybrid work environment This is a full-time position
    $121k-169k yearly est. 27d ago
  • Sr. Specialist, Marketing & Data Analytics (Enrollment)

    Aquent 4.1company rating

    Marketing Director Job In Columbia, MD

    Hybrid Opportunity! Job Title: Sr. Specialist, Marketing Data & Analytics Starting: 3/31/25 Salary/Pay Rate: $75,000- $96,000 Hours: Full-time Job Description: Position Overview: Sr. Specialist, Marketing Data & Analytics The Sr. Specialist, Marketing Data & Analytics will play a key role in advancing our client's data-driven marketing strategy by delivering in-depth analyses and actionable insights to support student growth. This role requires a highly analytical thinker who can draw insights from diverse data sources to identify growth opportunities, mitigate risks, and recommend data-driven actions. Areas of focus include enrollment funnel performance, digital marketing efficiency, market demand analysis, total addressable market insights, and trend drivers. Key Responsibilities: Conduct marketing and enrollment analyses, delivering executive summaries, detailed insights, and actionable recommendations to stakeholders. Serve as a key user of marketing data systems, ensuring comprehensive understanding of vendor tools, datasets, and channel-specific KPIs. Create dynamic, consumable dashboards and reports to measure business objectives. Operate as an internal consultant, effectively communicating insights to technical and non-technical audiences. Translate data into actionable insights, validating or identifying risks and opportunities. Craft compelling data narratives tailored to diverse audiences, from senior executives to frontline managers. Evaluate and synthesize data from multiple sources to uncover audience behaviors, outcomes, and marketing performance enhancement opportunities. Analyze and visualize marketing campaign and enrollment strategy effectiveness. Recommend and implement innovative performance measurement strategies aligned with business goals. Collaborate with IT and operations teams to streamline processes and improve conversion rates. Independently manage multiple projects and priorities, delivering timely support to internal clients. Interpret attribution data and provide actionable recommendations. Qualifications: Bachelor's degree in Business Administration, Marketing, Engineering, Finance, Computer Science, Mathematics, or a related field. 3-5 years of experience in an analytical role, preferably with marketing or sales analytics focus. Strong proficiency in Power BI or similar BI tools, with hands-on data visualization experience. Familiarity with MS SQL and/or BigQuery; experience with Google Analytics and Salesforce data is a plus. Advanced skills in Microsoft Excel and PowerPoint. Exceptional verbal and written communication skills, with the ability to convey insights to both technical and non-technical audiences. Strong storytelling and presentation capabilities. Advanced analytical and problem-solving abilities. Excellent organizational and prioritization skills, with experience managing priorities in a matrixed environment. Demonstrated customer service orientation, with a tailored approach to delivering research and reporting based on stakeholder needs. Benefits include: Health, dental, vision, life, and disability insurance. 401(k) retirement program with a 6% employer match. Participation in Flexible Time Off (FTO) policy. 12 paid holidays.
    $75k-96k yearly 4d ago
  • Vice President, Marketing & Communications

    Culta LLC

    Marketing Director Job In Bethesda, MD

    From the moment you're introduced to CULTA, you'll notice the difference: a community of like-minded souls with a passion for perfection in our product. CULTA proudly grows all of its own cannabis on our Cambridge, Maryland campus and sells these cultivated products in our three outstanding dispensary stores located in Baltimore, Columbia, and Urbana Maryland. CULTA's award winning products are also available in dispensaries throughout the state. Our name has become synonymous with quality, and we could not be more proud! CULTA is currently looking for our next VP, Marketing & Communications to join our dynamic executive leadership team. The Vice President of Marketing & Communications will lead CULTA's brand strategy, marketing execution, and communications initiatives across retail, wholesale, and digital platforms. This executive leader oversees brand positioning, product marketing, customer engagement, and internal/external communications, ensuring CULTA remains a dominant player in the Maryland cannabis industry. JOB DUTIES & RESPONSIBILITIES Marketing Strategy & Brand Leadership Define and lead the execution of CULTA's brand vision, marketing strategy, and competitive positioning to maintain industry leadership. Ensure seamless alignment between brand, retail, and wholesale marketing efforts to drive consistent messaging and growth. Continuously assess market trends, customer insights, and competitor activity to ensure CULTA's brand remains fresh and relevant. Retail, Wholesale and Event Marketing Develop and execute performance-driven retail and wholesale marketing campaigns that drive customer acquisition, loyalty, and revenue growth. Lead visual merchandising efforts across dispensaries and wholesale, including fixtures, displays, signage, and point-of-purchase (POP) collateral. Plan and execute pop-up activations and budtender engagement programs to enhance brand awareness among dispensary staff and customers. Partner with wholesale teams to strengthen relationships with partner dispensaries through tailored marketing and communication strategies. Lead event strategy and execution, including festivals, community activations, and collaborative efforts with artists, designers, and influencers. Digital Experience & Growth Oversee CULTA's website, SEO, eCommerce, and digital tooling, ensuring an optimized user experience and strong search visibility. Implement customer care and reporting technologies, ensuring effective brand engagement across digital touchpoints. Leverage data-driven marketing strategies to maximize campaign effectiveness and customer lifetime value. Oversee eCommerce, CRM, and retail POS integration, optimizing real-time data communication to enhance digital and in-store experiences. Oversee CULTA's social media strategy and execution, ensuring a dynamic and engaging presence across platforms to drive brand awareness and customer engagement. Product & Brand Development Define and evolve product brand architecture, ensuring CULTA's portfolio remains competitive and innovative. Oversee product and packaging innovation to stay on top of trends while ensuring operational efficiency. Lead new product launches from concept to market introduction, ensuring seamless execution across marketing, retail, and wholesale teams. Corporate & Internal Communications Manage all external communications, PR, and media relations. Partner with HR to build and manage CULTA's internal communications strategy, fostering employee engagement, brand advocacy, and HR support initiatives. Strengthen CULTA's community engagement and social responsibility. Marketing Analytics & Budget Management Oversee scheduled and ad hoc performance reporting, ensuring marketing investments are data-driven and effective. Manage marketing budgets, FTEs, and contractors, optimizing resource allocation for maximum efficiency. Identify and implement new marketing tools and technologies to enhance operational performance. Team, Contractor & Agency Management Lead and mentor the marketing team, ensuring professional growth and alignment with company goals. Oversee contractor management, including freelance professionals, designers, and content creators. Evaluate and manage marketing agencies, ensuring effective collaboration, cost efficiency, and high-quality output. Foster a culture of innovation, accountability, and cross-functional collaboration within the marketing team. QUALIFICATIONS AND REQUIREMENTS 10+ years of marketing leadership experience, preferably in cannabis, CPG, retail, or regulated industries. Proven track record in brand building, customer acquisition, and revenue growth across retail and wholesale. Expertise in digital marketing, CRM, SEO, and performance-based advertising. Experience in public relations and media relations. Ability to navigate state cannabis regulations while executing compliant marketing strategies. Team leadership experience, with the ability to inspire and develop high-performing teams as well as influence and collaborate with stakeholders at all levels of the organization. Data-driven mindset with strong analytical and budgeting skills. CULTA's BENEFITS: Generous Paid time off (PTO) including 6 paid holidays per year. Medical Insurance which includes prescription drug coverage (for full time employees). Dental Insurance (for full time employees). Vision Insurance (for full time employees). Health Saving Accounts (HSA) (for full time employees). Company paid Short-Term Disability (for full time employees). 401k with a company match. Employee Assistance Program (EAP). Employee referral program. Product discounts for qualifying employees. Casual dress code and a culture to brag about. Training and career advancement. CULTA is an Equal Opportunity Employer. This means that all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We embrace diversity, inclusion, and equal opportunities within our building and our community. We strive to develop a team that represents a variety of backgrounds, perspectives, and skill sets. We are committed to creating an inclusive environment for all employees and believe that diverse teams translate to diverse ideas and company growth. YOU, as an individual, matter! **All positions require the ability to pass background check and drug test as required by Maryland law. Must be 21 years or older to apply** #J-18808-Ljbffr
    $129k-207k yearly est. 11d ago
  • Senior Director, Product Solutions Marketing

    Precision Medicine Group, LLC 4.1company rating

    Marketing Director Job In Bethesda, MD

    Senior Director, Product Solutions Marketing -Location: Bethesda Maryland USA Bethesda Maryland United States Job Type: Regular Full-time Division: Precision AQ Business Unit: Precision AQ Corporate About the Role: The Senior Director, Product Solutions Marketing is accountable for planning and executing marketing activities with a primary focus on generating high quality leads for PRECISION AQ's Product Solutions Team. The right candidate will have proven experience developing and driving brand and value propositions for data and technology centric products. This highly matrixed role will partner with service-line business leads and other internal teams to create targeted marketing strategies aligned with Precision AQ's goals. Collaborate with service-line leads to identify strategic objectives and market challenges, designing marketing plans to support alignment across Precision AQ. Design and implement data-driven marketing strategies to increase engagement and incremental sales. Develop compelling marketing campaigns to drive bookings and customer acquisition. Create and disseminate a clear and consistent brand message that communicates Precision's unique value proposition across all channels. Plan and execute marketing campaigns leveraging social media, content marketing, conferences, paid advertising, and other modalities. Organize PR initiatives, thought leadership content, and award submissions to enhance Precision's visibility. Effectively manage budgets, ensuring that marketing investments deliver measurable ROI. Provide regular performance reporting, along with actionable recommendations for optimization. Monitor industry trends, marketing analytics, and innovations to identify new business opportunities Qualifications: Required: Minimum 5-7 years of marketing leadership experience, preferably in the life sciences or healthcare technology, with a demonstrated ability to perform independently. Experience with go-to-market strategy and marketing for analytic and engagement products, including SaaS and web-based applications Minimum of 2 years of experience working in and knowledge of life science or healthcare technologies that support providers, patients, and/or payers. Experience with social platforms such as LinkedIn. Strong writing abilities (writing sample required during the interview process). Preferred: Experience with marketing tools such as HubSpot and Salesforce. Knowledge of or experience working with life sciences companies. Key Skills: Leadership: Comfortable driving strategic and tactical initiatives and interacting with senior leaders. Strategic Thinking: Proven ability to develop and execute marketing strategies that drive measurable business growth. Self-Motivation: Resourceful and organized, with strong attention to detail and time management skills. Communication: Excellent verbal, written, and interpersonal communication skills. Problem Solving: Analytical reasoning and decision-making abilities to prioritize multiple projects and meet deadlines. Compensation and Benefits: Precision offers a comprehensive benefits package, including: A discretionary annual bonus. Health insurance, retirement savings plans, life insurance, and disability benefits. Parental leave and paid time off for sick leave and vacation. Reasonable estimate of the current compensation range: $160,000- $240,000 USD. #J-18808-Ljbffr
    $160k-240k yearly 14d ago
  • Strategic Development Director

    Neighbor Ride, Inc.

    Marketing Director Job In Columbia, MD

    The Role The Strategic Development Director will be a dynamic, innovative and experienced leader responsible for planning and implementing comprehensive fundraising and communication strategies to support Neighbor Ride's mission and programs. The role involves a forward-thinking perspective, managing donor relationships, leadership of fundraising activities, seeking grants & sponsorships, as well as oversight of Neighbor Ride's marketing and communications. The ideal candidate will have the proven ability to think strategically and innovate, anticipating future trends and challenges. The Strategic Development Director reports to and works closely with the Executive Director. The role also regularly collaborates with Neighbor Ride's Program Operations Director and other program staff. The Director plays a critical role in ensuring the financial sustainability of Neighbor Ride, promoting its presence in the community, and maintaining strategic vision. What You Will Do Fundraising Strategy: Develop and implement a comprehensive fundraising plan to meet the financial goals of the organization. Donor Relations: Cultivate and nurture relationships with current and potential donors, including individuals, corporations, and foundations. Communications: Oversee the creation of marketing and communication materials across the organization including support of fundraising activities, client and volunteer communications, advertising and public relations, and the website. Grant Writing: Identify and apply for grants that align with the organization's mission and goals. Database Management: Analyze and manage donations and donor information using Neighbor Ride's donor management database. Reporting: Provide reporting and data analytics to the Executive Director and Board of Directors on fundraising activities, insights, and progress. Event Planning: Plan and execute fundraising events, ensuring they are successful and align with the organization's brand and mission. Forward Thinking: Using data and other inputs, co-create with the team innovative strategies and solutions to ensure Neighbor Ride remains at forefront for transportation services. Cross-functional Team Leadership: Lead and mentor cross functional project teams, fostering a collaborative and goal-oriented environment while developing forward-thinking initiatives that drive growth and innovation within the organization. Community and Industry Connections: Develop and maintain connections and relationships within the local Howard County non-profit, business and donor communities as well as stay abreast of industry trends and best practices. What You Will Need to Succeed 5-7+ years of experience in development and fundraising, preferably in the human services non-profit space. Experience and proven ability to build and grow relationships with key donors, funders and partners. Strong understanding of donor cultivation and stewardship practices. Experience in the development and oversight of effective marketing and communications strategies preferably with human services and volunteer recruitment. Design and implementation experience with multi-channel marketing including print, social media, video and web. Familiarity with fundraising software and donor management systems (Bloomerang). Exceptional written and oral communication skills to clearly and persuasively convey messaging to diverse external audiences. Proven ability to generate and execute ideas and process improvements that drive an organization forward. Ability to work both independently and as part of a team. A bias for action - someone who sees what needs to be done and can work collaboratively to execute. Excellent organizational and project management skills. Curiosity, initiative and a willingness to roll up your sleeves and be a team player. Nice to Haves but Not Required Bachelors in business administration, communications, or non-profit management CNP and/or CRFE certification In Summary We're looking for a creative, forward-looking thinker who thrives in a small, hands-on organization and who is energized and excited by the opportunity to lead and unify the development, marketing, and communications functions at a community-based non-profit while leaning into its next 20 years of service to the growing older adult population in our community. Position Information Compensation: The salary range for this position is $76,000 to $92,000. Placement within the range is based on an individual's relevant experience and skills for the role. You may also be eligible for an annual discretionary bonus which is determined by individual and Neighbor Ride performance. Location: Columbia, MD Schedule: Full-time, 5 days/week, in-office Benefits: Include retirement with company match, life insurance, disability insurance, and more. Paid time off: 18 days per year, including personal, sick, and vacation. Additionally, 10 paid holidays. To apply, email your resume and cover letter to *************************.
    $76k-92k yearly 11d ago
  • Director of Creative Marketing & Content

    Pathlock

    Marketing Director Job In Bishopville, MD

    Who We Are We keep on growing because we only hire the best, and our customers love us for it. We've been at this a long time. You've probably seen our trucks and our ads. What you don't know is what it's like to be a part of a team like this. How much you feel appreciated when you don't cut corners. How much we inspire ongoing training and education. How it feels to have customers rave about you and demand that you're the only technician that works in their home. How much you can earn when you truly are the best. People often come to us looking for a job. They stay with us because they find a fulfilling career, room to grow, and opportunities to excel. Why Choose Seaside? Competitive pay - starting at 25-35/hour Medical Insurance - we pay 100% of base insurance premiums for health, dental and vision for you AND your family, we also offer employee life insurance policy of $15,000 with an option to upgrade coverage or add dependents Work life balance - paid vacations, sick pay, holiday pay, and NO EMERGENCY ON CALL 401k Plan with a 4% match. Company supplied Vehicle, take it home at night, new and safe, super-cool company truck. State of the art tools, parts and supplies. Paid Training Bonuses tied to performance. Our Core Values SERVICE - Leave every person or situation better than how you found them, give more than you receive EMPATHY - Make people feel seen and heard AUTHENTICITY - Talk TO people, not about them SELF GROWTH - Embrace discomfort, it's an opportunity. Take charge of your own learning and opportunity - no excuses and no blame. INTEGRITY - I do what I say I will, we are only as good as our word DISCIPLINE - Continuous improvement is always better than delayed perfection, no excuses ETHICS - Do the right thing even when no one is watching The Big Task Service Plumbers are responsible for diagnosing and troubleshooting and repairing plumbing issues. A Service Plumber will present options and pricing to customers and must complete approved repairs in a timely manner, have a clean and orderly work area, collect payment, and complete paperwork. Responsibilities: Performs residential and light commercial service to diagnose and resolve plumbing issues. Identifies potential problems to prevent premature and/or unexpected breakdowns/callbacks. Repairs or replaces plumbing fixtures, tests joints and pipe systems. Installs pipe assemblies, fittings, valves, appliances or fixtures using hand or power tools. Maintains accurate documentation of service calls and time management. Submits all complete paperwork in an accurate and timely manner. Maintains a properly clean and stocked service vehicle. Maintains a courteous demeanor with all customers and associates. Respects the customer's property. Requirements: Clean Background Pass Drug Test Reliable Transportation Valid Driver's License Clean driving record Ability to climb, balance, stoop, kneel and/or crawl Occasional 12-8 and Saturday shifts will be required, but scheduled in advance If you want to be part of something bigger than just a job - make this career move and find exactly what you're looking for. You will work in a place where you will be appreciated by your team and customers, and where your work has a direct effect on the success of the company. If this sounds like you, spend a little time learning about Seaside Plumbing by visiting ************************ When you're ready, please apply! Equal Opportunity Employer #J-18808-Ljbffr
    $82k-150k yearly est. 3d ago
  • Director of Business Development

    Hendall Inc. 3.6company rating

    Marketing Director Job In Rockville, MD

    Hendall Inc. is an industry-leading professional services contracting company, based in Rockville, Maryland, with an established record of providing critical support to various Federal Government agencies. Hendall provides a wide range of services, including survey research; data collection, processing, analysis, reporting, and dissemination; instructional design and eLearning development; communications and outreach; call center operations; and web and information technology. We are currently seeking a Director of Business Development to drive the activities of our business development team. To be successful as a Director of Business Development at Hendall, you should be persuasive and have strong business acumen, have a proven track record identifying deals and winning new business, and demonstrate excellent communication, leadership, and problem-solving skills. Success will be measured through observed momentum as pipeline deals advance through the capture process to proposal submission and ultimately proposals that result in new bookings for Hendall. DUTIES The Director of Business Development is responsible for conducting their own business development activities from deal identification, qualification, and capture to proposal development and submission. Duties include: Building solid relationships with customers and industry partners. Developing in-depth knowledge of company offerings to identify potential customers and service areas. Preparing all documentation required to respond to requests for proposals. Researching emerging trends and recommending new company offerings to satisfy customers' needs. Presenting frequent executive-level reports, which include qualifying statuses of both in- process bids and pipeline opportunities. Identifying leads for new business opportunities and developing and executing capture strategy to secure identified work. Monitoring Government acquisition notices to identify those that align with Hendall's capabilities and goals. Maintaining relationships with various Government leaders and program staff to identify, pursue, and secure new client opportunities. Researching and analyzing opportunities based upon resource capabilities, teaming options, incumbent strengths and weaknesses, competing providers, and budget and schedule requirements. Authoring proposals, white papers, standard operating procedures, and other content. Performing other duties, as assigned. MINIMUM QUALIFICATIONS Minimum 10 years of proven business development, sales, or marketing experience. Demonstrated knowledge of the FAR and the Government contract life cycle. Excellent analytical, problem-solving, and decision-making skills. Exceptional leadership and management skills. Effective communication and negotiation skills. Strong business acumen. Detail-oriented and persuasive. Proficient in all Microsoft Office applications. Salary Range: $120,000 to $165,000 per year For a complete listing of benefits, please visit our careers page at *********************** Hendall Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
    $120k-165k yearly 28d ago
  • Senior Director, Business Development Finance

    Hmshost 4.5company rating

    Marketing Director Job In Bethesda, MD

    Purpose: The Senior Director Business Development Finance is responsible for maximizing the return on the company's investment dollars by providing fact-based input into development projects and by providing oversight of the business case review process. This role assists in improving capital control processes, as well as establishing and leading a formal business case post audit process. Essential Functions: Directs the work of the Manager and Senior Manager Development Finance to develop financial modeling, recommendations, post audits, and CapEx reports Identifies and evaluates potential development opportunities in large and strategic accounts Assists in the overall oversight of the Business Case review process in preparation for the Regional Investment Committee Participates in negotiations with landlords and potential business partners Oversees the preparation of Business Case Post Audits to compare actual project performance to approved Business Case projections; ensure that learnings are shared with others in Business Development so that they may be instituted Assists in overseeing development of CapEx, OpEx, and departmental budgets Oversees the preparation of Budget Overrun Authorization Requests and setting up project funding (RFFs) Provides regular updates to the Opportunity Pipeline for all potential future development projects in assigned accounts Reporting Relationship:TheSenior Director Business Development Finance reports to the VP of Business Development Finance Major Interdependencies: Developers, Design & Construction, Legal, Concepts, Operations Minimum Qualifications, Knowledge, Skills, and Work Environment: Education and Experience: The combination of education and professional experience must exceed 10 years: In a leadership role: Requires 3 years of experience leading a team of finance professionals engaged in developing and executing financial/business analysis In a technical role: Requires 8 years of experience engaged in developing and delivering financial/business analysis A bachelor's degree in a program related to the functional area can count for three of the eight-year requirement An MBA or a master's level degree in a program related to the functional area can count for an additional 2 years of the eight-year requirement In the industry: 3-5 years of Hospitality, F&B and/or Retail experience Specialized Training: Training that leads to expert financial analysis skills (NPV, IRR, cost/benefit, trend analysis); must have strong computer modeling and analysis skills Specialized Skillset/Competencies/Traits: Requires experience in commercial real estate development and multi-location service companies Requires experience in reading and interpreting legal agreements Highly advanced financial analysis and business acumen, but also has a strategic vision to understand the long-term implications of each development deal Demonstrated history of understanding the needs of the business, stakeholders, the employee population, and individual circumstances Demonstrated history of creating and maintaining positive work environments through coaching, developing, and leading teams to achieve common goals Location/Travel: This role is based at the F&B Center of Excellence in Bethesda, MD This role requires up to 25% travel Disclaimer: All job requirements are subject to change to reflect the evolving position requirements or to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a threat or risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws). Continued employment remains on an "at-will" basis. Dufry, Hudson, and HMSHost are equal opportunity employers and do not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.
    $140k-188k yearly est. 29d ago
  • Director - Sales & Marketing (Job code: DSM/10/24)

    Sierra ODC

    Marketing Director Job In Baltimore, MD

    Candidates with 20+ years of experience. Key Responsibilities Develop and execute a comprehensive sales strategy to achieve company revenue targets, focusing on expanding into global markets (with a focus on the US, Middle East, and APAC regions). Oversee sales operations, including lead generation, pipeline management, and closing deals, ensuring alignment with business goals. Lead a team of sales professionals, providing mentorship, training, and performance management. Set and monitor sales targets for regional teams, ensuring alignment with corporate goals. Expand channel partnerships and engage in direct sales efforts to drive the adoption of the CAFM software. Develop and implement a global marketing strategy to increase brand awareness and generate leads through various channels (digital, content, PPC, SEO, etc.). Oversee product positioning, messaging, and go-to-market strategies to ensure differentiation in the competitive landscape. Drive the digital marketing agenda, optimizing campaigns across social media, search engines, email marketing, and other digital platforms. Collaborate with the product team to deliver consistent messaging on product updates, features, and value propositions. Manage marketing resources and agencies to deliver effective campaigns and achieve ROI objectives. Product Knowledge & Market Insight Stay updated on industry trends, competitor activities, and technological advancements in the CAFM/IWMS domain. Collaborate with the product development team to refine the product roadmap based on market feedback and evolving customer needs. Analyze market data, sales metrics, and trends to continuously optimize strategies and identify new growth opportunities. Team Management Lead and grow a high-performing sales and marketing team, ensuring collaboration, innovation, and efficiency. Foster a culture of accountability, excellence, and continuous improvement within the team. Provide coaching and development opportunities for team members to drive performance and career growth. Reporting & Performance Tracking Set up systems for tracking and reporting key performance metrics for both sales and marketing. Provide regular reports to the Managing Director/CEO on sales performance, market trends, and growth strategies. Implement a performance tracking system for channel partners and regularly collect feedback to improve partnership effectiveness. Qualifications & Requirements Bachelor's degree in Engineering, Marketing, Sales, or a related field (MBA preferred). 25+ years of experience in sales and marketing, with at least 10 years in senior leadership roles. Proven experience in B2B SaaS sales and marketing, preferably within the CAFM/IWMS or similar software industry. Strong experience in managing global sales operations and partnerships, particularly in the US, Middle East, and APAC regions. Excellent leadership, communication, and negotiation skills. Demonstrated success in building and leading high-performing sales and marketing teams. Strong analytical skills and the ability to translate data into actionable strategies. Experience in digital marketing and lead generation strategies. Familiarity with CRM systems (Microsoft Dynamics 365 preferred) and sales performance tracking. #J-18808-Ljbffr
    $84k-139k yearly est. 6d ago
  • Assistant Brand Manager (Entry Level)

    Aurum Marketing Co

    Marketing Director Job In Greenbelt, MD

    Join Aurum Marketing - Where Innovation Fuels Success At Aurum Marketing in Greenbelt, MD, we pride ourselves on creating a collaborative environment where creativity and ambition flourish. With a proven track record of success, we empower our team to deliver outstanding results, strengthen client connections, elevate brand visibility, and drive growth through innovative marketing strategies. We're seeking motivated, visionary individuals ready to make an impact. If you're passionate about building brands, inspiring others, and achieving measurable success, the Assistant Brand Manager role is your chance to shine! What You'll Do Collaborate with marketing and communications teams to manage operations, track progress, and nurture client relationships. Assist in executing impactful marketing campaigns aligned with client objectives and revenue targets. Analyze target audience behaviors to design tailored strategies for brand growth and awareness. Partner with external stakeholders to develop integrated marketing initiatives. Serve as a brand ambassador, ensuring consistent and positive representation across all channels. Take on additional responsibilities to support team and client goals as needed. What You'll Bring A passion for connecting with others and contributing to a purpose-driven organization. The energy and adaptability to excel in a fast-paced, ever-changing environment. Strong verbal and written communication skills. A strategic mindset paired with creative problem-solving abilities. Qualifications 1-2 years of experience in marketing, sales, customer service, or brand management. Proven project management skills with the ability to meet deadlines. Familiarity with current marketing trends and best practices. A collaborative mindset with a willingness to contribute across departments. A drive to learn, grow, and excel in your professional journey. Location Requirement This is an in-office position based in Greenbelt, MD. Candidates must reside within a reasonable commuting distance. If you're ready to elevate your marketing career and join a team that values creativity, collaboration, and results, apply today with Aurum Marketing in Greenbelt!
    $75k-105k yearly est. 9d ago
  • Director of Constituent Engagement, Whiting School of Engineering

    The Johns Hopkins University 4.4company rating

    Marketing Director Job In Baltimore, MD

    Development and Alumni Relations (DAR) supports Johns Hopkins' focus on research, teaching and patient care, and its role as a national and global leader in higher education. We create and foster enduring relationships that result in advocacy and philanthropic support for Johns Hopkins University & Medicine-strengthening the institution through partnerships with donors, alumni, volunteer leaders, faculty, students, staff, and patients. Johns Hopkins University supports a flexible work model which includes four different work modalities. This role has a hybrid work arrangement with an onsite presence of three days per week. The manager will confirm the team's core onsite days where the majority/all team members will work in the office. Employees who travel on university business can count those days towards their onsite days. The overall management of the Whiting School of Engineering's (WSE) volunteer and constituent engagement program plays an integral role in the School's development and fundraising activities. The Senior Associate Director of Constituent Engagement is responsible for strategically managing the Whiting School of Engineering's Alumni Relations programs and communications; building engagement strategy and providing guidance for all volunteer boards; serving as the liaison to the Homewood Annual Giving program and leading Whiting School specific annual giving campaigns; and overseeing all WSE Development and Alumni Relations (DAR) events. The Sr. Associate Director serves as the liaison and main contact for the central Johns Hopkins Alumni Association and the Life Design Lab. They also serve as the WSE DAR liaison to the Dean's calendar. The Sr. Associate Director manages and solicits annual gifts from a portfolio of alumni volunteer and donor prospects to further cultivate and build the pipeline of donors while also working to increase overall alumni engagement and volunteer identification, in collaboration with the development team. This position supervises an Associate Director and oversees an Administrative Coordinator. Key responsibilities: Manage the overall Hopkins Engineering Alumni and Volunteer Engagement program Create a strategic annual alumni relations plan for the Whiting School of Engineering including events, newsletters, virtual programs; and high-level engagement opportunities for annual, major, and principal level donors Supervise the Associate Director of Alumni Relations in strategizing and executing Hopkins Engineering Alumni Leadership Committee meetings, sub-committee calls, and activities created by its members. Visit and solicit Leadership Committee members at the annual and major gift level and track solicitations done by major gift officers to meet established participation and dollar goals. Oversee the recruitment, training, and management of volunteers for both the Leadership Committee and the Hopkins Engineering Alumni Ambassadors, ensuring that roles and expectations are clearly articulated. Oversee the WSE Volunteer Pipeline, including the discovery of new and diverse volunteers in partnership with the WSE gift officers and staff, the Office of Leadership Developments, and central colleagues across Alumni Relations, Annual Giving, and Regional/ International Giving. Confirm volunteer engagement is being properly tracked in alumni database; maintain tracking of past and identified future to ensure a strategic engagement plan. 2. Strategize and plan Whiting School Advisory Board meetings Work directly with the Associate Dean of External Relations, the Whiting School Dean, and the Chair of the Whiting School Advisory Board on the successful conception, design, and execution of semi-annual meetings for the Whiting School Advisory Board. Oversee all logistics for in-person meetings and any planning meetings or calls throughout the year. Work closely with the volunteer leadership of the advisory board, faculty partners, and administrators to ensure that the group is engaged in meaningful work that will advance the school and that participation in the group enhances their relationship with the school and its priorities. This may include task force meetings throughout the year. In partnership with the Associate Dean, manage all communications to the Advisory Board including bi-annual newsletters or school updates. Manage the membership pipeline and tracking to send out correspondence to new and termination members. 3. Lead Whiting School Specific Annual Giving Efforts Serve as the liaison for all Annual Giving program solicitations and campaigns, including overseeing correspondence to solicit alumni/friends by email and mail. Lead the strategy and execution of 1-2 Whiting specific, and 1 -2 school-wide mass giving campaigns each year. 4. Oversee Whiting School Development and Alumni Events Review and strategically update events to ensure alignment with the school's priorities and the WSE DAR team's fundraising efforts. Work with the Associate Director of Alumni Relations, Associate Director of Stewardship, Sr. Events Coordinator, and Alumni Relations Coordinator to guarantee strategic planning, coordination, and implementation of all events. These events include, but are not limited to: receptions, lectures, breakfasts, lunches and dinners, campus visits & tours, alumni and corporate speakers, dedications and other stewardship events. Prepare and present briefings for the President, Provost, Deans, Faculty and other staff prior to visits and special events. Manage the overall events budget of $250,000, including the alumni relations budget, and reinforce timely completion of budget tracking sheets. Implement post-event follow-up actions (including prospect visits and solicitations) and event analysis to ensure we are maximizing the value and impact of WSE events. Track annual keynote speakers, as well as potential alumni and donors who need or to be honored with awards or other distinctions. 5. Serve as a liaison for various Johns Hopkins offices Serve as the primary point of contact for all development and alumni relations events, meetings, and travel on the Dean's calendar and participate in biannual meetings to ensure timely delivery of briefings and other materials to the Dean. Act as the primary liaison to the Johns Hopkins University Alumni Relations Office, involving collaborative programming with the Alumni Association regional and affinity program and attendance at Alumni Council Leadership Weekend and Executive Committee meetings. Serve as the WSE liaison to the Office of Homecoming and Reunion. Attend all reunion meetings and relay pertinent information to Krieger Office of External Affairs. Ensure appropriate staffing for WSE events held during reunion as well as centrally-managed reunion events. Collaborate with the Krieger School of Arts & Sciences Office of External Affairs on various projects including industry events, intersession events with students, and career skill building events. 6. Perform other development and alumni relations related duties, as assigned. Minimum Qualifications Bachelor's degree. Five years related experience. Preferred Qualifications Experience in development and alumni relations in a higher education or comparable setting Relevant experience in a non- profit or private sector institution Position requires proven management and organizational skills; strong oral and written skills; the ability to manage many projects simultaneously involving alumni volunteers. Ability to motivate and persuade will be particularly helpful. Successful candidate should be very comfortable with public speaking. Must be adept at working effectively with diverse constituent groups and senior institutional staff; have strong written and verbal communications skills, budget management experience, and a proven track record of building programs and motivating staff and volunteers. Ability to travel for business required. Classified Title: Sr. Alumni Relations Officer Job Posting Title (Working Title):Director of Constituent Engagement, Whiting School of Engineering Role/Level/Range: ATP/04/PE Starting Salary Range: Minimum: $73,299 - Maximum: $128,299 (targeted salary: $95,000; commensurate with experience) Employee group: Full Time Schedule: Monday-Friday, 8:30-5:00pm FLSA Status:Exempt Location:Homewood Campus Department name: 10001471-Development and Alumni Relations Personnel area: Whiting School of Engineering #J-18808-Ljbffr
    $57k-82k yearly est. 4d ago
  • Director of Sales Marketing

    Sunrise Senior Living 4.2company rating

    Marketing Director Job In Pikesville, MD

    At Sunrise, our Director of Sales (DOS) is responsible for building relationships and developing referrals. This is the key to success for this sales leadership opportunity. Keeping a pulse on local market conditions and potential referral sources can impact lead generation. As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows: Marketing and Sales: • Studies the market and creates a dynamic, successful Sales Plan. • Uses discretion and independent judgment in identifying referral sources and determining how much time to devote to particular marketing strategies. • Develops strategy for each prospect from initial inquiry through the final decision. • Plans each customer interaction. • Maintains a thorough working proficiency of Customer Relationship Management lead tracking database. • Keeps all records current on a computerized lead tracking system. • Builds customer focused relationships by advancing the lead through the sales process and gaining customer commitment. • Ensures that all team members in the community understand that sales is everyone's responsibility and are knowledgeable and trained in their role of Marketing and Sales. • Conducts weekly strategy and advisory meetings with the Executive Director (ED). • Submits timely weekly Flash Reports (sales results). • Provides marketing and sales leadership to all team members. Driving Revenue: • Strives to meet or exceed targeted occupancy and sales. • Leverages multiple revenue drivers (pricing, inventory, services, etc.) that drive the top line. External Business Development: • Generates leads and move-ins from targeted referral sources. • Plans and executes monthly presentations to professional referral sources. • Identifies referral sources through site specific research. • Plans call objectives. • Clearly articulates the benefits of referring to Sunrise Senior Living. • Actively participates in and provides reporting resources for the monthly Referral Development Committee Meeting. Marketing Strategy: • Creates and updates Quarterly Sales Plan. • Implements Sales Plan. • Conducts bi-annual competitive market research ranking and analysis and accurately reports data on the competitor tracking form. • Understands competitive opportunities and threats and presents strategic alternatives to combat these to the ED and Regional Director of Sales. • Demonstrates a strong understanding of the senior care market and Sunrise's niche in that market, especially the local competitive environment. Resident Move-In Process: • Reviews and facilitates the Move-In Packet with the resident and/or family. • Facilitates and coordinates the Resident Assessment with Resident Care Director (RCD), Assisted Living Coordinator (ALC) and/or Reminiscence Coordinator (RC). • Oversees and manages the move-in process as outlined in the Resident Move-In and the Suite Readiness checklists. • Ensures all Sunrise and state mandated paperwork and forms are completed on or before the move-in date by the family and/or resident. • Overall oversight of the resident's administrative files to ensure they are fully prepared according to Sunrise and state specific regulatory requirements. Financial Management: • Assists in the presentation and value of Sunrise's products and services for our residents, families, team members, and targeted referral sources. • Assists the ED in completing the annual community budget. • Understands and manages the department budget to include labor and other expenses and understands its impact on the community's bottom line. • Reviews monthly financial statements and implements plans of action around deficiencies. • Processes and submits monthly expenses and budget data timely per Sunrise policies and internal business controls. • Understands the internal cost associated with all Sunrise resident care programs. T Training, Leadership, and Team Member Development: • Partners in the delivery and participation in Sunrise University Training and self-study programs during the required timeframe. • Develops a working knowledge of state regulations and ensures compliance. • Achieves the Team Member Engagement goals and actively leads in the Engagement Improvement Planning sessions. • Attends regular meetings; Stand Up, Cross Over, Department Head, Town Hall, Quality Improvement, and others as directed by the Executive Director. • Keeps abreast of professional developments in the field by reading and attending conferences and training sessions. • Maintains compliance in assigned required training and all training required by state or other regulating authorities as applicable to this role to ensure that Sunrise standards are always met.
    $69k-101k yearly est. 11d ago
  • Associate Director, Non-Acute Marketing (Hybrid)

    BD (Becton, Dickinson and Company

    Marketing Director Job In Maryland

    The Associate Director, Non-Acute Marketing reports into the Sr. Director, US Region Strategic Marketing and is responsible for the development and execution of a US Region (USR) strategy for non-acute, alternate site care settings (Alt Site) across all applicable USR Business Units (BUs). The position will work in close partnership with the Strategic Customer Group (SCG), BU Marketing teams, and our collective USR Marketing functions to ensure short and long-term growth objectives. This role will partner on the development, activation, and execution of a comprehensive Alt Site commercial strategy, and ensure respective BUs are positioned to meet customer needs in the space. This role will have initial focus on Enterprise account activation within several key Alt Site segments and will also be responsible for cross-BU account activation across other next level accounts spanning multiple BUs. Further, they will be responsible for developing a multi-year strategy which includes USR portfolio and product strategy requirements. NOTE: Candidates must be able to work on-site at one of our BD offices 4 days per week. **Job Description** We are **the makers of possible** BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a **maker of possible** with us. **Primary Responsibilities:** Acts as US region (USR) Marketing leader for Non-Acute segments and customers, and collaborates with SCG & BU Marketing Leadership to coordinate region-wide initiatives and drive execution. + Creates multi-business unit strategy resulting in clear value offer and commercial strategy to accelerate category position gains in non-acute segments. Strategy work includes non-acute sub-market selection/prioritization, key account targeting, portfolio & product strategy, pricing strategy, channel/distributor strategy and go-to-market support (e.g. customer communications) in collaboration within and across business units. + Develops business case in conjunction with BUs to create new line extensions/SKUs/kits specifically serving non-acute markets. + Partners with USR Sales and cross-BU marketing leadership in strategy development, offer development and growth strategy execution. + Sets USR revenue growth and market share goals and aligns on cross-BU growth objectives. Reports on performance and accountable for USR results. + Drives Annual Strategic Review (ASR) plan as well as annual business plan including financial submissions. + Ensures focus on revenue growth, margin improvement and other related priority measures as requested by leadership. Responsible for quarterly and annual financial performance to plan. + Meets regularly with key customers and distributors to ensure awareness of relevant trends and related events in the healthcare industry. Work closely with key functions and leadership teams to pursue opportunities for growth or better performance. + Manages and optimizes discretionary spend to achieve business goals and objectives. + Flexibility to travel within US to other BD locations and customer sites up to 25% of the time. **Primary Responsibilities:** + Minimum BS/BA in Business, Life Sciences, or a closely related discipline. MBA desirable. + Minimum 5 years of relevant Marketing experience in medical device and/or Life Science market required with demonstrated success in strategic planning and a bias towards commercial impact. + Preferred: 3 years of relevant sales experience in medical device and/or Life Science market, and/or Marketing Management; leading others in Marketing and/or experience leading teams. + Track record of achievement in delivering large and/or multiple projects and influencing business outcomes. + Demonstrated ability to develop and implement commercial strategies, and convert these into tactical marketing plans, delivering results. + Solid business acumen and knowledge of clinical and/or laboratory market environment. + Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary. + Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas. + Excellent presentation and communication skills for a wide variety of audiences. + Excellent interpersonal skills and ability to develop strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners. + Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing. For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. **Why Join Us?** A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit ********************** Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. Required Skills Optional Skills . **Primary Work Location** USA MD - Sparks - 7 Loveton Circle **Additional Locations** USA AZ - Tempe Headquarters, USA GA - Covington BMD, USA IL - Vernon Hills, USA TX - San Antonio, USA UT - Salt Lake City **Work Shift** At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You (***************************** . Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles. **Salary Range Information** $134,500.00 - $221,900.00 USD Annual Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
    $134.5k-221.9k yearly 60d+ ago
  • VP, Marketing, Media, & Communications

    USA Lacrosse 3.7company rating

    Marketing Director Job In Maryland

    In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. WHO IS USA LACROSSE USA Lacrosse, a non-profit organization, is the governing body of men's and women's lacrosse in the United States, leading the U.S. National Teams Program and establishing universal standards. With nearly 400,000 members, we provide national leadership, structure, and resources to fuel and unify the sport's growth and enrich the experience of its players, coaches, officials, parents, and program leaders. USA Lacrosse believes a diverse team best positions our organization to fulfill its mission. We strive to attract and maintain a team of talented and dedicated professionals who represent the diverse nature of our membership and the national lacrosse community. We are committed to a team culture that ensures everyone feels welcomed, valued, and included. Core Values We Influence - Written and Verbal Communication We Serve - Customer Focused We Create & Innovate - Creativity We Collaborate - Peer Relationships We are Humble & Honest - Integrity and Trust We Embrace Individuality - Diversity We Have Fun - Work Hard and Play Hard If this aligns with who you are and what you are looking for in an organization, keep reading. POSITION SUMMARY USA Lacrosse is looking for a VP, Marketing, Media, & Communications to join our team to provide strategic leadership, vision, and management for all marketing, media, and communications for USA Lacrosse. This crucial role will ensure all marketing and communications initiatives align with the long-term plan and strategic vision of the Mission, supporting purpose-based activities of the organization. You will get to work in all areas of marketing, including driving marketing grounded in growth, brand recognition, content development, and digital conversions to promote and grow membership through awareness of our benefits, services, programs, and events offered by USA Lacrosse. You will get to be part of the Leadership Team (LT), working collaboratively with department leaders throughout the entire organization to move forward our Mission of fueling the growth of the game, enhancing the experience, and fielding the best National Teams. If you are an experienced, innovative, and results-driven marketing and communications professional who wants to partner with a team of passionate and talented professionals who are dedicated to growing the game of lacrosse, this could be a great opportunity for you. You will get to showcase and highlight the top athletes in the sport for a Mission-based organization dedicated to the game and its members. A Typical Day Looks Like… Leads the development and execution of the strategic vision for all marketing, media, communications, and creative areas of the organization, ensuring alignment with “voice,” long-range plan, and Mission of USA Lacrosse. Creates, plans, and oversees the implementation of all marketing campaigns and strategies to drive brand awareness, member loyalty/awareness, lead generation, and fan engagement across all distribution channels, platforms, and USA Lacrosse events. Representing the interests of all areas of the organization, collaborates with all members of the marketing, media, and communications team to design targeted marketing strategies across multiple channels and platforms to support the entire organization delivering messages to engage target audiences of USA Lacrosse's membership driving brand awareness, and educating members on programs, initiatives, and events. This includes establishing key performance indicators (KPIs) to measure performance so adjustments can be made for improved performance. Integrating and prioritizing the needs of other departments, leads and oversees the strategic development and rollout of all digital and social marketing initiatives, including, but not limited to, email marketing, social media, website, digital advertising, magazine, and any other media products to support initiatives, products, events, and the overall Mission of USA Lacrosse. Leads creative strategies, production, and digital asset management. This includes the ability to translate and implement business to customer (B to C) and business to business (B to B) marketing. Develops KPIs to measure success and evaluate the effectiveness of USA Lacrosse's marketing strategies, using data collected to make informed business decisions, and adjusting as necessary to improve results to enhance performance. This includes: o Developing and implementing a performance marketing strategy, including paid search, social media advertising, affiliate marketing, and email marketing. o Overseeing and measuring digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing. o Using data analytics to measure marketing performance to optimize campaigns and identify new opportunities. o Developing and executing effective member acquisition strategies to drive lead generation and conversion. o Understanding the impact of social media followers and their relationship with revenue generation and conversion rates. o Managing relevant agency relationships including, but not limited to, media buying, growth marketing, and/or brand activation. Reports on financial performance of all marketing channels and platforms to understand how campaigns perform, allocating resources accordingly to enhance revenue opportunities. This includes exploring new opportunities where marketing, media, and communications can serve as a source of revenue. Establishes and manages the annual budget for the marketing, media, and communications department, ensuring collaboration with other departments to incorporate financial needs across the organization in a fiscally responsible manner. Uses data and insights to enhance the impact of customer segmentation and personalized member/consumer journeys. Acts as a thought leader and subject matter expert (SME) for the organization on evolving industry trends and technology to support brand vision and goals, implementing best practices so USA Lacrosse can be a driving force in the growth of lacrosse. A leading voice for market research, business intelligence, understands USA Lacrosse's member/customer base, and keeps a pulse on what USA Lacrosse's competitors and other similar organizations are doing to maintain a strategic advantage. This includes identifying trends and working with other departments to develop products to add value to members aimed at driving member loyalty, value, and revenue. Is This You… Seven (7) to ten (10) years of progressive career growth and development in marketing, media, and communications leadership experience in overseeing strategy and initiatives for an organization. Media, B to C, and/or sport-based organization experience a plus. Demonstrated experience leading a cross-functional marketing and communications team with understanding of growth marketing, digital marketing, brand marketing, and content development (digital and written) with the intention of promoting the organization while generating revenue. Proven experience providing strategic leadership and vision for the marketing and communications plans of an organization to support the mission while identifying areas to generate revenue. Experience building and managing an annual budget in a fiscally responsible manner. This includes the wherewithal to scrutinize expenses to ensure they align with and support the execution of the Mission, as well as measure, analyze, and report on financial performance. A keen understanding of B to C and B to B marketing best practices with the ability to implement and effectively execute. Ability to drive demand creation for retail and consumer products. Knowledge of content licensing, annual publication, newsletters including but not limited to subscription models and metered wall/member only content strategies. Intermediate to advanced computer skills with working knowledge of Microsoft 365 products, including Word, Excel, Outlook, Teams, and PowerPoint. Knowledge of Salesforce and marketing related software's such as Hootsuite, Google Analytics, Power BI, Drupal, and Adobe Creative Suite. This includes the ability to evaluate existing software's to ensure they are meeting business needs and make changes as necessary. Strong organizational skills with the ability to multi-task and keep data organized for thorough analysis and reporting. Able to serve as an advisor with no agenda, providing neutral advice and leadership considering the needs of the entire organization. Ability to work both independently and collaboratively as part of a team with a “hands on” mentality. This includes the ability to be self-managed to work in a hybrid (in-office/work from home) environment. Demonstrated adherence to the highest ethical standards for self and team with a commitment to continued professional growth and development. Discretion to handle sensitive and confidential matters and information. Ability to present a professional persona and presence to build relationships and establish credibility. Ability to be flexible with work schedule, including availability to work nights and weekends and travel based on event needs. This position will require overnight travel for USA Lacrosse events. Willingness to learn about the sport of lacrosse and appreciate the need for developing funds to fuel its development and growth with diversity, equity, and inclusion as a focus. Ability to align with USA Lacrosse's Mission, Vision, and Values and Strategic Plan to support our initiatives and organizational goals. Expected Hours of Work This position is generally expected to work Monday through Friday from 8:30am to 5:00pm and occasionally requires longer hours or weekend work as related to events and other business needs. This is a hybrid position and works from the headquarters office in Sparks, MD three (3) days a week with the flexibility to work from home two (2) days a week. Compensation & Benefits Overview The total compensation pay range (inclusive of base salary plus annual incentive pay potential) for this position is $160,000 to $200,000 commensurate with experience. USA Lacrosse offers a competitive benefits package including, but not limited to, Medical, Dental, and Vision insurance, offering multiple options for Medical and Dental (eligible the first of the month following 30 days of employment). Company paid life and AD&D at one time an employee's salary up to $50,000 and company paid long term disability (LTD) at one year of employment. 403(b) retirement plan (eligible immediately upon hire), including a 4% employer contribution at one year of employment. Generous PTO, company paid holidays, bereavement, jury duty, and parental and maternity leave. Additional voluntary insurance options, such as supplemental benefits through Colonial and Nationwide pet insurance. Discounts on USA Lacrosse merchandise. Free onsite gym at HQ office. Free parking. Travel Requirements Travel may be necessary up to 20% of the time (local, regional). Travel would involve the following mode(s) of travel: car, train, or air. Some out of area and overnight travel may be expected. EEO Statement USA Lacrosse is an Equal Opportunity Employer committed to providing an environment of mutual respect. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin/ancestry, age, disability, genetic information (including family medical history), political affiliation, military status, veteran status, or any other status/characteristic protected under federal, state, or local law. USA Lacrosse believes diversity and inclusion among our team is critical to our success as an organization, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.
    $160k-200k yearly 60d+ ago
  • District Event Marketing Manager

    Leaf Home 4.4company rating

    Marketing Director Job In Maryland

    Meet Leaf Home. We turn complex home improvement projects and endless to-dos into achievements. With more than 50% of homeowners worried about the cost and effort of home maintenance, we deliver remarkable, end-to-end experiences. And get the job done right, at every step. Bringing innovative products, the best people, and the highest standards to every project. Trusted by more than 1 million homeowners across the US and Canada, we are America's largest direct-to-consumer full-service provider of branded home services and products. Our products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms. We are powered by extraordinary people. Our innovative products and reliable services are delivered with convenience, excellence, and quality through 250+ regional sales and installation offices and comprehensive field support offices in New York and Hudson, Ohio. We're proud to say we've been consistently named one of the fastest-growing private companies by Inc. 5000 and recognized as a top employer nationally. The benefits of working at Leaf Home are wide-ranging and include: Industry-best compensation packages | Fully paid health, dental, and vision insurance | 401k with company match | Paid time off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women's Committee. Position Summary: The District Event Marketing Manager is responsible for recruiting, hiring, training, developing, and managing a team of Event Marketers to build brand awareness and generate sales leads throughout their designated district. In addition, they are responsible for sourcing direct-to-consumer events, managing budgets, resource planning, staff schedules, and successful event execution. Essential Duties and Responsibilities: Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up. Identify, schedule, and plan event calendar for team of Event Marketers in the assigned district. Responsibility for budgeting and staffing for identified local events. Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads. Manage event marketing material and equipment set up and tear down. Collaborate with the local Operations and Installation Managers to grow brand presence within the local market. Recruit, hire, train, and develop Event Marketers and create accountability through established Event Marketer goals and KPIs. Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization. Track and report event metrics to evaluate performance and ROI of events. Responsible for exceeding sales lead quotas based on established KPIs. Performs other duties as assigned by supervisor. Experience and Minimum Qualifications: Bachelor's degree preferred, or equivalent combination of education, training, and experience. 2+ years in a managerial position. Strong recruiting and training skills. Experience with large-scale budgeting and planning. Excellent written and verbal communication skills. Self-starter with the ability to manage and develop others. Ability to handle multiple priorities at one time. Strong planning and organizational skills. Knowledge of current best practices and new strategies for event marketing. Ability to work evenings and/or weekends and pre-scheduled events Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball.” Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “win every day” mentality. Hold oneself accountable and responsible while being self-driven in accomplishing goals. Detail-oriented and can focus on task at hand by finding the most efficient and effective pathway to completion. Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately. Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection. Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first. Must hold a valid driver's license and have reliable transportation to and from assigned events. Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access). Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status). Preferred Knowledge, Skills, Abilities or Certifications: Experience in lead generation and/or experiential marketing. Previous management position(s) in Direct-to-Consumer marketing. Experience in multi-unit management. Previous experience in home improvement event marketing. Travel Requirements: More than 50% domestic travel required. Overtime/Additional Hours Requirements: Additional hours may be required (exempt positions). Physical Requirements: Normal office environment and field office/manufacturing/construction environment. Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates. Light work. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. Diversity and Inclusion Statement Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion. Equal Opportunity Statement Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law). Americans with Disabilities Act Statement and Contact Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to **************************.
    $62k-79k yearly est. 60d+ ago
  • Vice President Marketing

    Lafayette Federal Credit Union 4.4company rating

    Marketing Director Job In Rockville, MD

    IS HYBRID. Please note that we are exclusively considering applicants residing in the District of Columbia, Maryland, or Virginia for all open positions. Join Lafayette Federal Credit Union, a proud recipient of USA Today's Top Workplaces of 2024 award! As we continue to grow, we are on the lookout for exceptional talent to join our dynamic team. At Lafayette Federal Credit Union, we pride ourselves on our commitment to excellence and our reputation as an employer of choice. We believe that the dedication and skills of our team members are crucial to achieving our mission of becoming the premier financial partner for our community. Your potential contributions are invaluable, and we are excited to welcome new team members who share our passion for innovation and high performance. About us: Our Difference: What makes Lafayette Federal cutting-edge ? Lafayette Federal Credit Union is not only a great place to bank, but also a great place to work! In addition to our Top Workplaces recognition by USA Today, we've also earned the numerous accolades including: Newsweek's America's Best Banks list A 5-star rating from Bauer Financial Recognition by S&P Global's Top Performing Credit Unions Our Culture: Lafayette Federal is about inclusion, diversity, high performance, and new opportunities. Teamwork and our sense of community also make Lafayette Federal a great place to work. Each person is valued for his or her unique set of skills. We share a common devotion to the people we serve, participating in charity events throughout each year and giving back to the community. Our Opportunities: Professional development, training, and certification is a priority for our employees. We want you to reach your career goals and provide support that leads to opportunities of advancement within the industry. About the role: We are currently seeking a Vice President of Marketing to join our team! The Vice President of Marketing is responsible for leading the credit union's marketing strategy, demand generation, and brand positioning to drive member growth, engagement, and retention. This role will oversee the Marketing Department and play a key role in developing and executing integrated marketing campaigns. The ideal candidate will have deep expertise in financial services marketing, with results measured by key metrics to include return on marketing investment (ROMI), among others. Requirements Strategic Leadership & Marketing Oversight Developing and executing a comprehensive marketing strategy aligned with the credit union's strategic objectives. Overseeing the credit union's marketing strategy and operations, including data management, campaign management, marketing automation, reporting and analytics, and process optimization. Leading digital marketing efforts, including social media, branding, content creation, demand generation, and event marketing, ensuring a data-driven and member-focused approach to engagement and growth Leading and mentoring the marketing team, fostering a culture of creativity, collaboration, and data-driven decision-making. Developing and managing the marketing budget, ensuring effective allocation of resources for maximum ROMI. Demand Generation & Lead Conversion Implementing lead generation strategies to drive new member acquisition and deepening relationships with existing members. Enhancing and optimizing the lead conversion funnel, ensuring a seamless transition from marketing-qualified leads to sales-qualified leads for improved conversion and growth. Utilizing CRM tools such as HubSpot or similar platforms to track and manage lead generation and conversion efforts. Campaign Development & Performance Tracking Designing, launching, and evaluating multi-channel marketing campaigns to promote credit union products and services, including but not limited to savings and deposit products, consumer and real estate loans. Setting clear marketing goals and KPIs; track campaign success using analytics and reporting tools. Collaborating with internal teams to develop targeted marketing programs that support business growth initiatives. Branding & Content Strategy Strengthening and evolving the credit union's brand identity to ensure consistency across all touchpoints. Developing compelling and persuasive marketing content, including copywriting for digital and print materials. Overseeing creative direction and working closely with graphic designers and external vendors to produce high-quality marketing assets. Digital & Social Media Marketing Leading digital marketing efforts, including SEO, SEM, PPC, email marketing, and social media advertising. Optimizing the credit union's online presence and website to enhance member engagement and lead generation. Monitoring digital trends and emerging technologies to ensure innovative marketing strategies. Industry Relationships & Vendor Management Establishing and maintaining strong relationships with marketing vendors, agencies, and industry experts. Staying informed of best practices and trends in financial services marketing to ensure a competitive edge. Overseeing marketing event planning, sponsorships, and community outreach initiatives. Qualifications & Experience Bachelor's degree in Marketing, Business, Communications, or a related field; master's degree preferred. 10+ years of experience in marketing leadership roles, preferably within the financial services industry at institutions with assets of $1 billion or more. Proven track record in demand generation and lead conversion strategies. Strong background in branding, content creation, and marketing campaign development. Hands-on experience with digital marketing, social media marketing, and marketing automation tools. Working knowledge of financial services products and services, including savings, deposits, consumer loans, and real estate lending. Proficiency with CRM platforms such as HubSpot or similar systems. Exceptional leadership, communication, and strategic thinking skills. Top benefits or perks: Joining Lafayette Federal comes with perks to support you in your personal and professional journey. We provide employees with a generous benefits package including: Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan) Fully funded deductible (HMO Plan) 401k employer matching contribution Income protection with life insurance, short and long-term disability Paid time off, holiday leave & birthday leave Educational assistance Commuter benefits program and more! Pay: $120,000 - $160,000 annually depending on experience and qualifications. *Lafayette Federal Credit Union is an Equal Opportunity and E-Verify Employer *EOE/AA/DISABILITY/VETERAN Salary Description $120,000 - $160,000 annually
    $120k-160k yearly 20d ago
  • Director of Sales and Marketing

    Harmony Senior Services 3.5company rating

    Marketing Director Job In Waldorf, MD

    Join Our Family Serving Families Why Harmony? 401k + Fulltime & Part-time Benefits Packages Employee Referral Bonus + Incentives (free meals, movie tickets, dining, automotive deals, retail discounts, finance/legal, consulting, electronics, and more!) Training, Development & Career Laddering Great work-life balance Flexible Scheduling Telehealth + Flex Spending + Health Savings Account Options Job Title Director of Sales and Marketing Facility Location Harmony at Waldorf Additional Facility Location(s) Job Description STATEMENT OF JOB: The Sales and Marketing Director will oversee the internal and external marketing efforts of the community in order to meet or exceed the budgeted census. Responsibilities include but are not limited to: First Impressions: Adhere to Harmony Senior Services Way to ensure building readiness, including Daily Tour Route Readiness Develop model room according to protocols Train all staff on achieving the best first impressions with residents, family and prospects, to include staff training on telephone etiquette Market Planning: Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards Complete all marketing reports in a timely manner Lead internal marketing meetings Sales Process: Manage all inquiries personally when in the building Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director Provide customer service training as part of the orientation of all new hires and at least annually to all staff Promote all appropriate sales enhancements Respond to all information gathered from the Mystery Shopping Program to improve inquiry handling Lead Tracking and Follow-Up: Use lead tracking system to document all contacts with prospects Respond to inquiries within an appropriate time frame: 1 business day or before close of business each day Identify needs, barriers, and next steps for each inquiry Generate required reports related to marketing activity by using lead tracking system Referral Development: Conduct external marketing calls according to corporate schedule, and dependent on census Enter calls in lead tracking system Follow-up on all external calls Host community events according to predetermined schedule Establish, promote and/or work with senior care support groups Promote the community as a meeting space for local groups Build community relationships through participation in networking groups at least 1x weekly Serve as educational spokesperson on aging and health issues Develop Resident Referrals through promotion of incentives and housewarming parties Requirement Must have a High School Diploma or GED Bachelor's degree preferred or equivalent experience Three years' experience working as a marketing director in senior care Demonstrated ability to build a census Ability to analyze data and develop and implement a marketing plan Strong organizational skills and ability to multi-task and complete projects on time Ability to establish relationships and connections with prospective clients and their families, employees, community resource groups, and management team Must possess strong oral and written communication skills and be proficient using computer programs Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends Must be able to lift, carry, and push up to 25lbs Additional Job Details
    $57k-83k yearly est. 26d ago

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