Marketing Director Jobs in Chantilly, VA

Fairfax EggBank, a subsidiary of the Genetics & IVF Institute (GIVF), is looking for a talented Marketing Manager with a strong emphasis on digital marketing to help Fairfax EggBank amplify our digital presence and optimize our digital marketing strategies. The role's primary focus will be on digital marketing, website management, SEO, paid ads, and events to increase brand awareness, engagement, and driving conversions within the D2C space. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work closely with internal teams, external agencies, and stakeholders to drive brand awareness, customer engagement, and lead generation. About Us: Fairfax EggBank is the industry leader in frozen donor eggs. Our unmatched portfolio of diverse and rigorously screened egg donors and service excellence make us the trusted choice for clinics and patients around the world. Partnering with 450+ clinics in the United States and internationally, we offer the world's largest distribution network for frozen donor eggs. The Fairfax EggBank commitment to quality leads to exceptional success rates. Every Fairfax EggBank donor is recruited and screened by our experienced staff. We take pride in providing intended parents with compassionate care and options to help build their families. Fairfax EggBank is a proud supporter of the LGBTQIA+ community. Key Responsibilities: Plan and manage digital marketing campaigns across the website, SEO, SEM, social media, email marketing, and paid media to drive brand awareness, engagement, and growth for all our target audiences (donors, intended parents, and partner clinics). Manage and update the company website, ensuring content is current, accurate, and optimized for search engines to drive organic traffic. Work with the web development team to improve user experience. Develop engaging and high-quality content for the website, blog, and email campaigns. Work closely with the paid media agency on Google and Meta paid advertising. Manage the CRM and marketing automation platform to design, implement, and manage processes and campaigns across all channels. Support event logistics and coordination, including trade shows, webinars, and other promotional activities. Assist with social media campaigns and participate in company TikTok's, monitor social media trends, and suggest new content ideas to keep the brand relevant and engaging. Track and report on campaign and channel performance, using analytics tools to measure traffic, user behavior, and conversions. Explore industry trends, new digital marketing channels, strategies, and technologies to maintain our competitive edge. Perform other marketing-related tasks and projects as assigned, which may evolve based on the needs of the company and emerging trends in digital marketing. Collaborate with cross-functional teams to ensure campaigns align with promotional strategies and customer journeys, while also completing any requests to achieve shared goals. Qualifications: 4+ years of experience in digital marketing. Bachelor's degree in marketing, communications or related field. Management of websites both technically and content with UI/UX in mind. Understanding of SEO principles, including technical SEO, keyword research, on-page optimization, link building, and content strategy. Experience in email marketing with automation, drip campaigns and HubSpot experience preferred. Knowledge of paid media advertising especially Google/Bing and Meta. Experience with social media platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, X, etc.), trends, and best practices. Basic graphic design skills and familiarity with design tools, Adobe Creative Suite is a plus. Understanding of D2C marketing and the unique challenges and opportunities it presents. Excellent written and verbal communication skills with the ability to tailor content to different audiences. Strong organizational skills and the ability to manage multiple projects simultaneously. Data-driven mindset with the ability to analyze performance and adjust accordingly. Experience in marketing tools: analytics (e.g., Google Analytics), content management systems (e.g., WordPress), email marketing, and SEO platforms. Additional Information: Salary commensurate based on experience Must be able to come into the Fairfax, VA office GIVF provides competitive compensation and generous benefits to our employees, including: Health, Dental and Vision insurance Flex Spending Account (FSA) and Health Savings Account (HSA) options Group term life insurance Short-term and long-term disability options 401K plan with employer match Paid parental leave Tuition reimbursement program Paid vacation and sick time Paid company holidays Job training and development opportunities Why Fairfax EggBank? Our employees enjoy a supportive, forward-thinking work environment where your creativity and expertise will be celebrated. You'll have the opportunity to shape the future of fertility preservation and make a profound impact on people's lives. How to Apply: If you're ready to join the Fairfax EggBank team and embark on a journey to change lives, please send your resume and a compelling cover letter outlining your marketing expertise, particularly in digital marketing, and your vision for Fairfax EggBank to ************* and note Marketing in the subject line. EOE/M/F/D/V Fairfax EggBank is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Marketing Manager, Tyson's Corner, VA Reports to: CEO & Principal of Business Development An award-winning architecture and planning firm committed to creating environments that inspire connection, collaboration, and commerce. Headquartered in the Washington, DC metropolitan area, with a global reach, we specialize in mixed-use, residential, and commercial developments. Our projects span across the U.S. and internationally, with a strong focus on innovative design solutions. Position Overview The Marketing Manager will drive the firm's marketing and business development initiatives, ensuring brand consistency, visibility, and lead generation through digital and traditional marketing channels. This individual will work closely with the executive team, design teams, and external partners to implement strategic marketing efforts aligned with Lessard Design's Marketing Plan. The ideal candidate is a creative strategist with strong organizational, analytical, and writing skills, able to balance multiple projects and deadlines in a fast-paced, deadline-driven environment. Key Responsibilities Marketing Strategy & Execution • Develop and implement an annual marketing plan that supports the firm's business objectives, including brand positioning, lead generation, and market expansion. • Track and report Key Performance Indicators (KPIs) such as website traffic, social media engagement, and new client acquisition. • Ensure Lessard Design's brand voice and messaging remain consistent across all marketing materials. Digital Marketing & Website Management • Manage the firm's website (WordPress) and execute SEO strategies to drive organic traffic and lead conversion. • Develop and implement social media campaigns on LinkedIn, Instagram, Twitter, and Facebook, ensuring regular content updates and audience engagement. • Coordinate email marketing campaigns, newsletters, and client outreach via CRM tools (e.g., HubSpot). Content Development & Public Relations • Oversee content creation, including press releases, blog articles, case studies, and thought leadership pieces. • Manage award submissions, securing media coverage and ensuring project photography is coordinated and archived. • Identify speaking engagements and panel opportunities for the leadership team to enhance industry visibility. Proposal Development & Business Development Support • Lead the production of proposals, RFP responses, and presentations, ensuring high-quality written and visual content. • Research target clients, markets, and competitors to inform marketing and business development strategies. • Develop and maintain a CRM database to track prospects, proposals, and industry connections. Event Planning & Industry Engagement • Coordinate Lessard Design's presence at conferences, trade shows, and networking events. • Manage sponsorships and advertising opportunities in trade publications and industry events. • Organize firm-hosted client and community engagement events. Qualifications • Bachelor's degree in Marketing, Communications, Business, Architecture, or related field. • 5+ years of experience in marketing, preferably in the architecture, engineering, or construction (AEC) industry. • Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Microsoft Office (PowerPoint, Word, Excel). • Experience managing websites (WordPress), social media platforms, and email marketing tools like Mailchimp or HubSpot. • Strong copywriting, editing, and proofreading skills. Soft Skills & Attributes • Highly organized, with the ability to manage multiple priorities and meet deadlines. • Strong analytical skills with experience tracking and optimizing marketing campaign performance. • Creative thinker with an eye for design and branding. • Self-motivated and able to work independently while collaborating with multiple teams.

Potion Hybrid, Temp to Hire We are seeking a manager of paid media and data to join our Communications team. This position focuses on developing, managing, and optimizing paid advertising campaigns and working closely with colleagues across the organization and at partner agencies to achieve specific performance objectives. Leveraging advanced analytics tools, this person continuously monitors campaign performance, conducts A/B testing, and provides actionable insights to refine strategies and continuously evolve. In addition, this person will use their strong data analysis skills and expertise to help influence broader goals around audience strategy. The successful candidate will be an innovative team player who is an expert in the various platforms but also loves to experiment with emerging trends and functionalities. Campaign Planning and Implementation: Develop and execute paid media strategies aligned with client objectives. Create and manage campaigns on various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, programmatic media, etc. Working within defined campaign budgets, set bidding strategies, and targeting parameters. Partner with creative team to develop compelling ad copy and creative assets. Performance Monitoring and Optimization: Regularly track campaign performance metrics (impressions, clicks, conversions, cost-per-acquisition, etc.) and optimize accordingly. Conduct A/B testing on ad variations to maximize performance. Adjust targeting and bidding strategies based on campaign insights. Reporting and Analysis: Generate comprehensive performance reports for internal and external stakeholders, highlighting key metrics and insights. Analyze data to identify trends and provide actionable recommendations for future campaigns. Champion data collection, sharing and analysis across the team, knowing that results from paid campaigns connect to and help inform overall audience strategies. Required Skills and Qualifications: Strong understanding of paid digital advertising platforms Experience with campaign management tools and analytics platforms Excellent data analysis and interpretation skills with fluency in Excel Strong written and verbal communication skills Ability to work independently and collaboratively within a team Detail-oriented with a focus on accuracy Basic understanding of marketing principles and campaign objective Knowledge of GA4 and Google Tag Manager preferred

Opportunity: We're looking for a well-rounded Marketing Manager to play a pivotal role on our Marketing Team. The Marketing Manager will manage key workflows and drive process efficiencies, particularly in product marketing, churn reduction, and go-to-market (GTM) strategy. This position will oversee the creation and execution of marketing and communications programs, working on projects that include integrated campaigns across media channels, content creation, and brand initiatives. The role will collaborate closely with marketing, product, sales, and senior management to support the intake and onboarding of prioritized programs, ensuring timely and efficient execution. Essential Functions and Responsibilities: Develop and execute product marketing strategies to drive adoption and revenue growth, incorporating market research and competitive analysis. Design and implement effective go-to-market strategies and plans for product launches and promotional activities. Support sales teams with tailored tools, collateral, and training to optimize product selling processes. Manage brand strategies, marketing campaigns across digital and traditional channels, ensuring consistent brand messaging and engagement. Manage the day-to-day marketing workflow. Manage the projects per time and per budget. Coordination of resources to projects, ensuring that advancement of efforts align with priorities. Provide feedback and manage expectations to leadership and individual contributors - with the goal of delivering a successful project outcome. Work with a cross departmental team to implement an agreed upon plan of action - ensuring quality and timeliness of deliverables. Collaborate across departments to understand goals, strategies and how marketing can support these efforts. Support key efforts and projects, recommending tactics and resources that can be leveraged to advance organizational objectives. Qualifications and skills: 5-7 years of proven project management, and/or marketing management experience. Bachelor's degree from an accredited university in business, marketing, or equivalent work experience. Expertise in document production tools, including Microsoft Word, PowerPoint, Excel, SharePoint. Experience with marketing automation and CRM platforms like HubSpot, Jasper AI, Chat GPT, and SendGrid. Proficiency with data analytics tools such as Google Analytics, SEMrush, and Power BI or similar tools to monitor and report on campaign performance. Experience with software such as Monday.com or Asana. Competencies: Effectively prioritize and execute tasks in a high-pressure environment. Ability to prioritize and execute tasks effectively in a high-pressure environment. Strong project management skills, with a history of delivering projects on time and within budget. Effective in communicating project strategy and priorities to stakeholders, fostering cross-functional alignment. Proactively identify and mitigate risks while maintaining team wellness and high-quality outcomes. Ability to analyze and apply market research insights to refine GTM strategies and support product marketing. Strong business and marketing acumen, able to translate complex ideas into concise, actionable updates. Strong interpersonal and collaborative skills, with an emphasis on effective listening and clear communication.

FMI - The Food Industry Association: We are hiring a Marketing Manager ( Hybrid Role ) Are you passionate about marketing, data analysis, and making a real impact in the food industry? If you're ready to transform insights into action and elevate industry standards, we want you! Quick Snapshot: In this role, you'll lead marketing and sales initiatives by identifying key data trends, optimizing campaigns, and driving revenue growth for FMI membership and SQF certification programs. You'll blend creativity with analytics to craft multi-channel campaigns, generate quality leads, and fuel FMI's mission to advance the food industry. What You'll Do in This Role? Create & Execute Campaigns: Develop data-driven marketing strategies to grow FMI membership and SQF certifications. Lead Generation: Manage marketing funnels, ensuring steady, qualified leads for sales teams. Data Analysis & Insights: Use HubSpot and other tools to track performance, refine messaging, and support sales goals. Collaboration: Partner with business development teams to create sales materials and drive revenue targets. Budget Management: Optimize resources and coordinate with vendors to achieve maximum ROI. Education and Skills That You'll Need to be Successful: A bachelor's degree in marketing or related field. Three to five years of experience working in marketing, communications, or sales. Strong skills in Excel, , HubSpot, HTML, Adobe, Photoshop, Canva and digital marketing. Experience with marketing automation and databases. Excellent oral and written communication skills. Strong project management skills with the ability to organize and prioritize tasks independently. A passion for data-driven strategies and teamwork. Why FMI? We are the champions for the food industry and the issues that make a difference to our members in the food industry. Our work touches the lives of over 100 million households in the U.S. and representing an $800 billion industry with nearly 6 million employees. By joining our team, you will be part of a diverse, engaging, and supportive environment where your contributions directly impact the future of the food retail industry. Our Benefits: We offer a generous benefits package that includes health benefits, 401(k), 11 paid holidays, paid leave benefits, a summer hours program allowing you to work only half days on Fridays during the summer, volunteer opportunities (if you want to give back to your community), the chance to join our employee wellness group and much more! This position only requires you to be in the Arlington office a minimum of two days per week. Apply Now: If you are looking for a new position where you can apply your analytical and creative skills while growing your career, we encourage you to apply now. Learn more about FMI by visiting our website at *********** #marketing #marketingjobs #DataDrivenMarketing #marketingautomation #sales #salesanalysis #budget #Dunn&BradstreetHoovers #database #Hubspot #Adobe #HTML #photoshop #leadgeneration #projectmanagement #hybridwork #remote #remotework #FoodIndustry #FMI #JoinFMI FMI is an Equal-Opportunity Employer.

Duration: 12 months Compensation: $55/hour The Sage Group's client is in search of a Marketing Manager. We are looking for an individual that can project manage, balance and execute timelines, optimize email practices and strategies, and drive operations performance with reporting and analysis. Someone with experience streamlining processes and improving operational efficiency would be a great fit for this team. Job Responsibilities Coordinate and deliver outbound campaigns, including email campaigns and push notifications Provide marketing support and project management for select projects within outbound marketing operations roadmap. Create collateral and tools for channel projects and processes Drive production of marketing collateral, which may include managing approvals and revisions for individual deliverables. Compile, analyze, and present performance metrics, identifying opportunities to enhance campaigns and improve performance. Drive email marketing programs to build brand awareness and adoption. Serve as a bridge between marketing teams and brands to identify, scope and gather requirements for campaigns. Collect and verify collateral from multiple stakeholders. Aligns deadlines, communicates responsibilities, and monitors and summarizes the progress of project/program. Partner closely with stakeholder teams to develop and implement robust project management strategy. Compile, analyze, and present operational performance metrics, identifying opportunities to enhance processes to improve launch efficiency and campaign effectiveness. Facilitate effective campaign reviews and alignment meetings with team leaders, business partners, and stakeholders; communicate project statuses. Support the building and maintenance of standards and systems for knowledge management (e.g., SOPs, best practices, processes). Work effectively across organizational boundaries to define, manage, and prioritize work. Basic Qualifications Bachelor's degree in marketing or business with relevant work experience 6-7+ years of marketing experience Exceptional communication skills A proven track record of delivering projects on time, within budget and that meets customer needs A bias for action, demonstrated track record in seeing projects through to completion and delivering results Expert experience using tools such as Smartsheet, Asana, Workfront, Jira, Wrike, or Monday. Preferred Qualifications Superior analytical skills. Demonstrated ability to identify and solve ambiguous problems Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment High degree of organization and ability to manage multiple, competing priorities Excellent communication (verbal and written) and collaboration skills that will enable you to earn trust at all levels Work effectively across organizational boundaries to define, manage, and prioritize work Extreme attention to detail and desire to roll up your sleeves Experience creating and executing business plans Track record of delivering innovative products and ability to work effectively within ambiguity Experience working with constrained resources and an ability to think creatively on how to accomplish the job Comfortable working in a fast-paced environment with proven ability to stay calm, quickly understand complex project requirements, briefs, and recognize potential risks and dependencies relevant to resourcing. Diverse experience with email marketing tools. Strong project management and organizational skills, with the ability to juggle multiple requests with competing timelines while maintaining a high level of responsiveness.

Job Title: Vice President of Marketing Duration: Full-Time Permanent Pay Range: $120k - $140k Annually + Benefits The Vice President of Marketing is a senior executive responsible for developing and executing the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with exceptional leadership skills, a deep understanding of global B2B markets, and, ideally, experience with emerging CPG brands. The VP of Marketing will collaborate closely with executive leadership, sales teams, and division chefs to ensure alignment with the company's goals and objectives. Key Responsibilities: Strategic Planning: Develop and implement comprehensive marketing strategies to promote the company's products and services. Align marketing objectives with the company's overall strategic plan. Leadership & Team Management: Lead and mentor the marketing team, fostering a culture of creativity, innovation, and high performance. Oversee the recruitment, training, and development of marketing staff. Brand Management: Maintain and enhance the company's brand image and reputation. Ensure consistent messaging and branding across all marketing channels. Develop and execute brand positioning strategies to differentiate the company in the market. Marketing Campaigns & Execution: Plan and execute multi-channel marketing campaigns to drive customer acquisition and retention. Analyze and optimize marketing performance metrics and ROI. Budget Management: Optimize and manage the marketing budget, ensuring efficient allocation of resources. Monitor expenditures and ensure cost-effective marketing activities. Provide regular budget reports to senior management. Market Research & Consumer Insights: Analyze market trends and consumer behavior to identify growth opportunities. Partner with third-party market research firms to gather data-driven insights for R&D and product innovation. Stay updated on emerging marketing tools and technologies. Qualifications & Skills: Educational Background: Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred). Experience: Proven experience in a senior marketing leadership role (VP of Marketing or similar). Strong expertise in brand management, digital marketing, and market research. Experience in B2B marketing, with additional experience in CPG brands preferred. Skills & Competencies: Exceptional leadership and management skills to inspire and guide teams. Strong analytical and problem-solving abilities, with a data-driven mindset. Excellent communication and interpersonal skills to engage stakeholders. Creative thinker with a passion for innovation and brand storytelling. Proficiency in CRM systems, analytics platforms, and marketing automation tools.

The Company The American Association for Justice (AAJ) is an organization dedicated to promoting justice and fairness for injured individuals and safeguarding victims' rights, particularly the right to trial by jury. It aims to strengthen the civil justice system through education and the dissemination of information critical to public health and safety. AAJ provides its members, which include attorneys, law professors, paralegals, and law students, with resources, professional assistance, and networking opportunities. It Delivers Exceptional Education, Unparalleled Advocacy, and a Dedicated Community of Trial Lawyers Fighting for Justice. AAJ supports lawyers in various areas of trial advocacy by providing essential information and professional assistance to serve clients effectively and uphold the values of the civil justice system. Purpose of the Position The Chief Marketing and Membership Officer serves as part of the Senior Executive team and is responsible for driving revenue growth across the organization, focusing on brand identity, membership growth strategy, and the promotion of products and services. The ideal candidate will have a track record of creating and executing marketing and membership strategies that lead to the growth of each function internally. The successful candidate will serve as an ambassador of the organization, creating relationships internally with staff and members of the board of directors, and externally with the membership at large, other industry leaders, and related stakeholders. Principle Duties & Responsibilities Responsible for the organization's strategic membership and marketing operations to build AAJ's brand to attract and retain members. Develop and execute a strategic marketing and membership plan that supports organizational goals and priorities. Foster an innovative culture within the organization and specifically within revenue generating departments. Collaborate in the development of analytics that inform key marketing decisions and forecasting. Analyze market trends, member needs, and competitive landscape to guide strategy. Execute membership growth strategy and brand the association as the professional home and leading advocate for plaintiff trial lawyers. In conjunction with AAJ Product and Service areas, focus on providing competitive and innovative products that ensure AAJ is providing the best litigation support that is of value to members and potential members. Work with the Section and Litigation Group teams to ensure that these member groups provide the necessary support to recruit, retain and engage members. Work with Finance and revenue generating departments to create efficient business models with a focus on growth. In conjunction with the Senior Executive team, strengthen engagement with current members and expand outreach to prospective members and external stakeholders. Actively manage direct reports by establishing productive and collaborative relationships including regular communication, timely performance feedback, and offering training and development opportunities. Work in partnership with Senior Executive team on organizational goals/initiatives and long-term strategic planning to support the organization's mission and priorities. Monitors project and program budgets, provides approval on projects, programs, and major activities of assigned departments. Stay abreast of trends and knowledge in the association field to ensure that AAJ continues to offer the most relevant and meaningful membership benefits for members. Provide professional, quality customer service to donors, members, volunteers, vendors, staff, and other community contacts. Travel: Attend two conventions and other meetings as deemed necessary (20%). The Candidate Skills, Knowledge & Abilities The successful candidate will bring enthusiasm and alignment to AAJ's mission, a track record of management in senior roles across the marketing and/or membership functions, and a desire to play a critical role in the growth of the organization. The successful candidate will bring the requisite interpersonal skillset to develop meaningful relationships across a variety of stakeholders at all levels. Additional experience and professional qualifications include: Ten years' experience in marketing, membership, and/or related roles, preferably within non-profits or associations. Proven record of developing and executing successful marketing and membership strategies. Extensive knowledge and demonstrated growth through multi-media marketing channels. Strong understanding of brand management, digital marketing, and member engagement strategies. Demonstrated experience in managing, coaching, and mentoring employees. Demonstrated success in membership revenue dues and membership product sales revenue. Executive presence and effective in leading an organization while being a collaborative member of a team. Demonstrated success in revenue growth across an organization and record of building plans leading to new revenue streams. Experience with strategic planning, work plan development, and oversight of processes, systems, and measurement of results. Exceptional verbal/written communication skills with the ability to effectively interact at all levels, tactfully influence decisions, and encourage ideas/feedback from a diverse range of sources. Proven ability to drive innovation, effectively lead and motivate staff and drive organizational priorities. Strong acumen in analyzing data to spot trends, measure effectiveness, and keep a pulse on changes in member attitudes, preferences, and engagement levels. Prior experience in fiscal management including budget management. Demonstrated ability to communicate effectively with external and internal customers require judgement calls and decisions that impact the organization. Ability to work within a team environment as well as the ability to work independently. Working knowledge and experience in NetForum or similar Association Management System (AMS). Working knowledge of Microsoft Office (Word, Excel, Access, and PowerPoint). The ideal candidate must be able to complete all physical requirements of the position with or without reasonable accommodation. This position includes but is not limited to; prolonged periods sitting at a desk and working on a computer; occasionally it may be required to stand and/or walk for a prolonged period and occasional need to lift and/or move up to 15 pounds. Education Bachelor's degree required and advanced degree in business preferred. SE# 510700840

The ASBMB Senior Director of Communications, Marketing and Membership is responsible for leading the strategic direction and execution of all ASBMB communications, marketing and membership activities. This role is pivotal in shaping organizational brand, messaging, perceptions and influence with internal and external audiences and directs multi-channel implementation through a suite of communications and marketing vehicles. The Senior Director will be a member of the senior leadership team, working collaboratively with the CEO and all departments to develop and implement comprehensive strategies that advance organizational goals. About ASBMB: ASBMB is dedicated to advancing scientific knowledge and supporting a robust, well-trained, diverse scientific workforce. Through dissemination of emerging scientific research, education and training initiatives, and advocacy, ASBMB shapes and supports fundamental science that fuels future innovation. For more than 100 years, its community has pioneered new discoveries in the molecular life sciences that drive medical advances and therapies for many disorders and diseases, as well as many other applications ranging from environmental to agricultural. ASBMB's 12,000 members work throughout the scientific enterprise, including in academia, industry, and government sectors. Key Responsibilities (other duties as assigned): 1. Leadership & Strategy Development: · Develop and execute integrated strategies that reinforce the organization's leadership and value; build a compelling, cohesive narrative about BMB research and its impact; help achieve attendance and engagement objectives for product and revenue lines; help inform and influence key public stakeholders; and engage and inspire life scientists through membership. · Inform and direct organizational brand strategy, message, and management to protect, further enhance, and deploy ASBMB's visibility in serving the scientific community and conveying the profound human benefit of fundamental scientific discovery. 2. Communications · Serve as managing editor for all ASBMB communications channels, overseeing content across ASBMB Today (the member magazine), website, newsletters, social channels and public resources, ensuring compelling content that is consistent with organizational objectives, messaging and capacity. Oversee production of content through in-house and freelance writers and editors. · Work closely with Government Affairs team to enhance advocacy communications, including support for statements, op-eds, fact sheets, lay language topical resources, etc., and sustain key programs that help members enhance public communication of science. · Draft and/or edit select, high-consequence material, including volunteer leadership communication, public statements, etc. · Guide outsourced development of press materials and serve as contact for media inquiries. Support and staff organizational spokespeople for media and other activities as needed. 3. Marketing & Membership: · Oversee marketing activities that increase membership and meeting attendance using multiple platforms. Coordinate with journal team and external publishing partner to align and integrate journal marketing strategies into broader ASBMB efforts. · Foster internal awareness of brand and design standards and help align all activities with them. · Oversee and support membership recruitment, renewal and engagement strategies. · Oversee website and digital marketing, including web presence, content marketing, email marketing, paid advertising, and social media presence. 4. Management and Reporting: · Serve as senior liaison to volunteer bodies that inform and help shape communication and membership strategies. Engage with ASBMB Council in all areas of responsibility. · Lead, coach, and develop a high-performing team of 7 staff providing guidance, feedback, and professional development to ensure continued growth and success. Oversee management of freelance editors and writers. · Foster a collaborative and creative environment, promoting innovation and best practices. · Establish key metrics to measure effectiveness of campaigns and programs and adjust tactics to meet goals. Report regularly to senior leadership on progress, challenges, and potential solutions. Qualifications: Education: Bachelor's degree in relevant field, Master's degree preferred. Experience: · Minimum 15 years of experience in organizational communications, including public advocacy, with at least 4 years in increasingly senior management roles. Strategic communications experience on science and/or health policy topics required. Association, nonprofit and/or Capitol Hill experience strongly preferred. · Proven track record of success developing and leading integrated, cohesive communications campaigns across various media channels. · Strong understanding of digital marketing, social media strategy, and web best practices. · Data-driven orientation, seeking and using data to develop strategies and report on metrics. · Exceptional writing, editing, and presentation skills. · Ability to think strategically and for long-term planning, while also being hands-on in execution. · Strong leadership skills, with experience managing and developing teams. · Discretion, leadership judgment, ability to navigate complex relationships and situations. Compensation, Benefits and Work Environment: ASBMB offers a competitive combination of strong salary and outstanding benefits, including robust medical, dental and vision insurance; generous vacation and sick policies; and 403(b) matching contributions. This position is hybrid, with three days in the Rockville office and two remote days, and periodic additional in-office work may be required. Travel to annual meeting and other occasional travel required.

Hybrid Opportunity! Job Title: Sr. Specialist, Marketing Data & Analytics Starting: 3/31/25 Salary/Pay Rate: $75,000- $96,000 Hours: Full-time Job Description: Position Overview: Sr. Specialist, Marketing Data & Analytics The Sr. Specialist, Marketing Data & Analytics will play a key role in advancing our client's data-driven marketing strategy by delivering in-depth analyses and actionable insights to support student growth. This role requires a highly analytical thinker who can draw insights from diverse data sources to identify growth opportunities, mitigate risks, and recommend data-driven actions. Areas of focus include enrollment funnel performance, digital marketing efficiency, market demand analysis, total addressable market insights, and trend drivers. Key Responsibilities: Conduct marketing and enrollment analyses, delivering executive summaries, detailed insights, and actionable recommendations to stakeholders. Serve as a key user of marketing data systems, ensuring comprehensive understanding of vendor tools, datasets, and channel-specific KPIs. Create dynamic, consumable dashboards and reports to measure business objectives. Operate as an internal consultant, effectively communicating insights to technical and non-technical audiences. Translate data into actionable insights, validating or identifying risks and opportunities. Craft compelling data narratives tailored to diverse audiences, from senior executives to frontline managers. Evaluate and synthesize data from multiple sources to uncover audience behaviors, outcomes, and marketing performance enhancement opportunities. Analyze and visualize marketing campaign and enrollment strategy effectiveness. Recommend and implement innovative performance measurement strategies aligned with business goals. Collaborate with IT and operations teams to streamline processes and improve conversion rates. Independently manage multiple projects and priorities, delivering timely support to internal clients. Interpret attribution data and provide actionable recommendations. Qualifications: Bachelor's degree in Business Administration, Marketing, Engineering, Finance, Computer Science, Mathematics, or a related field. 3-5 years of experience in an analytical role, preferably with marketing or sales analytics focus. Strong proficiency in Power BI or similar BI tools, with hands-on data visualization experience. Familiarity with MS SQL and/or BigQuery; experience with Google Analytics and Salesforce data is a plus. Advanced skills in Microsoft Excel and PowerPoint. Exceptional verbal and written communication skills, with the ability to convey insights to both technical and non-technical audiences. Strong storytelling and presentation capabilities. Advanced analytical and problem-solving abilities. Excellent organizational and prioritization skills, with experience managing priorities in a matrixed environment. Demonstrated customer service orientation, with a tailored approach to delivering research and reporting based on stakeholder needs. Benefits include: Health, dental, vision, life, and disability insurance. 401(k) retirement program with a 6% employer match. Participation in Flexible Time Off (FTO) policy. 12 paid holidays.

Reporting Structure The Program Manager, Marketing, reports to the Director, Marketing and Strategic Messaging. Qualifications Undergraduate degree in communications, marketing, or related field, and one to three years' experience is preferred. Experience in a healthcare association or within the healthcare industry is a plus. Strong knowledge of marketing best practices, online content standards, technologies, strategies, and tools, including marketing automation programs and content management systems. Experience with HubSpot or a similar marketing automation platform is strongly preferred. Strong verbal and written communication skills, including effective marketing messaging and digital content. Excellent writing and proof-reading skills required. Team-oriented and ability to work collaboratively with colleagues across all Business Units, members, and all other stakeholders. Well-versed in and expertise with engagement-driven website content. Precision and accuracy are essential. Familiarity with creating graphics for digital platforms preferred. Canva, Adobe Creative Suite, including InDesign, and WordPress experience are a plus. Key Responsibilities Develops marketing campaigns and strategic messaging as assigned by Director, utilizing the full capabilities of the Academy's select marketing tools and platforms Contributes to digital content development and online communication efforts, incorporating marketing automation best practices Collaborates with subject matter experts to implement and monitor targeted marketing campaigns in assigned areas Adapts communications content for multiple uses across platforms, identifying opportunities for cross-promotion Tracks key performance indicators for assigned digital marketing efforts through analytics dashboards, sharing results and metrics Partners with Creative Services team to develop needed graphics for marketing campaigns Supports special projects and campaigns within Communications Specific Duties Serves as a content contributor/writer to overall marketing and digital communication strategies Participates in marketing meetings in assigned areas and executes action items, ensuring alignment with marketing workflows and automation strategies, for strategies and tactics discussed Reviews marketing content to ensure consistency of messaging, branding, and style across promotional efforts Conducts staff training for Communication-related platforms Provides operational support to the Communications Unit, as assigned Other Serves as staff liaison to Academy committee(s), as assigned May participate on an internal team, either through formal assignment, or on an ad hoc basis, as assigned Some travel may be required Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either orally or in writing

Immediate Opening in Rockville, MD Founded in 1990, CTI is a Federal Government contractor that specializes in providing print and data management services for DoD and Federal Civilian agencies. Scope of Work: We are seeking an experienced Director of Proposal Management & Marketing to lead both our proposal development process and marketing strategy for federal civilian and defense contract opportunities. This dual-role leader will drive the creation of high-quality, compliant proposals and elevate our brand presence within the government contracting market. The ideal candidate will have a deep understanding of federal contracting processes, a strategic approach to marketing, and a successful track record of leading proposal and marketing initiatives within the government sector. Essential Duties & Responsibilities: Leadership & Strategy: Develop and execute a comprehensive proposal management strategy that aligns with the company's growth objectives Work closely with the VP of Sales, Business Development, and Capture teams to identify and prioritize high-value opportunities and ensure alignment of proposal efforts. Proposal Development & Management: Oversee the entire proposal lifecycle, from bid/no-bid decision through submission and post-submission activities, ensuring on-time delivery of high-quality, compliant, and compelling proposals. Manage the proposal development process, including content creation, proposal writing, editing, reviews, and final production, ensuring that each proposal meets the requirements outlined in the solicitation. Lead proposal kick-off meetings, daily stand-ups, and color review sessions to ensure that proposal teams stay on track with deadlines and deliverables. Content & Quality Control: Develop and maintain a library of proposal content, templates, and past performance narratives to streamline the proposal creation process. Ensure consistency, accuracy, and quality of all proposal documents, including technical narratives, pricing models, and compliance matrices. Implement a rigorous proposal review process to ensure that all submissions are thoroughly reviewed for compliance, accuracy, and overall quality. Cross-Functional Collaboration: Collaborate with technical, operations, and subject matter experts to gather the necessary information and tailor responses to meet client requirements. Work closely with Contracts, Finance, and Pricing teams to ensure alignment of proposal strategies with pricing models and compliance requirements. Coordinate with marketing and sales teams to integrate branding and messaging into proposals, ensuring consistency across all client-facing materials. Performance Metrics & Improvement: Track and analyze key metrics such as win rate, proposal volume, and bid competitiveness, providing regular updates and insights to leadership. Conduct post-submission debriefs and lessons learned sessions to continuously improve proposal processes and strategies. Identify and implement process improvements and best practices to enhance the efficiency and effectiveness of the proposal development process. Marketing Strategy & Execution: Develop and implement a marketing strategy tailored to the government contracting space to increase brand visibility, engagement, and lead generation. Oversee brand presence across digital platforms, including website updates, social media, and online content, to ensure consistency and alignment with company values and market positioning. Leverage digital marketing, content creation (e.g., white papers, case studies), and thought leadership to position the company as a trusted partner for federal civilian and defense agencies. Lead participation in industry events, webinars, and forums, coordinating with sales and capture teams to strengthen relationships with key government decision-makers. Minimum Qualifications: Education: Bachelor's degree in Business, Communications, English, or a related field. A master's degree is a plus. Experience: 12+ years of experience in proposal management within the federal contracting space, with a focus on civilian and/or defense sector contracts. Shipley Training: Shipley-certified or equivalent training in proposal management, capture planning, or business development is highly preferred. Proven Track Record: Demonstrated success in managing complex proposals for federal agencies, with a strong win rate and familiarity with FAR/DFARS regulations. Project Management: Exceptional project management skills with the ability to manage multiple proposals simultaneously under tight deadlines. Communication Skills: Strong writing, editing, and verbal communication skills, with an eye for detail and the ability to translate complex technical content into clear, persuasive narratives. Leadership: Proven ability to lead and develop a team, fostering a collaborative and high-performance culture. Tools & Software: Proficiency in proposal management software (e.g., Microsoft Word, SharePoint, CRM tools, Adobe Acrobat) and familiarity with collaboration platforms. Requirements: Must be a United States citizen or permanent resident with a valid work permit Salary and Company Benefits: Aggressive compensation and performance incentive package Low-cost comprehensive health insurance: CTI pays 50% of the monthly premium and the majority of your health insurance deductible cost Comprehensive 401k offering including low-cost mutual fund CTI contributes an amount equal to 3% of your salary into your 401k regardless of whether you contribute Worker's compensation and long-term disability insurance paid for by CTI which pays for 60% of your salary until age 65 Company-paid life insurance for each employee to the beneficiary of the employee's choice Hybrid work environment This is a full-time position

About The Academy: The Health Management Academy (The Academy) brings together health system leaders and innovators to collectively address the industry's biggest challenges and opportunities. By assisting executives in cultivating peer networks, understanding key strategic trends, establishing pragmatic partnerships, and developing next-generation leaders, our members are better positioned to lead industry transformation. The Academy offers a dynamic atmosphere with significant opportunities for employees. If you are interested in contributing to a member-centric, creative, and collaborative workforce while deeply influencing top leaders and institutions in healthcare, The Academy could be the right place for you! Position Summary: The Director, Signature Partnerships Sales leads The Academy's strategic research, market analysis, and deliverable production from conception to completion for key Signature Partnership programs. The Director manages the relationships with partnership organizations and members taking part in programming while ensuring high quality programming and consistent communication with all stakeholders. Adept at wearing multiple hats, the Director will collaborate with various internal teams from Membership Development to Marketing while maintaining a strong focus on client relations and external program deliverables. Primary Job Duties: Manage member experience and expectations for signature partnerships, cultivating relationships with executive level stakeholders Problem solve around member concerns and challenges, while keeping a focus on renewability of partnerships Serve as main point of contact across 3 partner organizations and for up to 30 external partners Manage communications with both internal and external partners including talking points and collateral building, partnering with Marketing and Communications teams for deliverables Build process for measuring and reporting Key Performance Indicators (KPIs) in program scope (attendance thresholds, content GPA, etc) Oversee various milestones across each key partnership and create interim milestones throughout projects Align with the Member Development and Member Success teams on recruitment strategies and activities and partner with them to drive results Manage project deliverables such as Strategic Retreats, Experiential Summits, Advisory Committees, Joint Steering Committees, Executive Exchanges, Executive surveys, and more Plan key moments for members and partner organizations proactively Lead monthly checkpoints with partner organizations Contribute to program agendas incorporating member and partner feedback Source and validate content quality for programming Create templates and materials for all programming Manage contracts including member attendance and contract renewal activities Manage the execution of team activities and ensure high quality work Conduct research on relevant topics when necessary Minimum Qualifications: Bachelor's Degree 7+ years of relevant experience in graduate level research, business research, or health policy setting Experience managing a team Strong project management experience: plan, organize, and manage multiple, complex projects simultaneously with limited supervision or direction Demonstrated quantitative and qualitative skills researching and analyzing healthcare issues; ability to synthesize and summarize large amounts of information and to focus quickly on the essence of an issue Creative, strategic thinking Articulate and professional; excellent customer and client service skills Interpersonal Skills & Attributes: Strategic mindset Process oriented Attention to detail Ability to influence others at senior levels Collaborative Customer-focused Ability to work independently and as a team member Self-directed and resourceful Excellent communication and client facing skills Excellent organizational skills Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required talk and hear. Specific vision abilities required by the job include close vision, and distance vision. Ability to travel long distances including air travel. Notice of Equal Opportunity Employment: The Academy is committed to providing equal employment opportunity to all persons regardless of age, color, national origin, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, The Academy will provide reasonable accommodations for qualified individuals with disabilities. The Academy's goal is for our people to reflect the communities in which we live and serve and to ensure representation of women, people of color, veterans and individuals with disabilities in our organization. Compensation: Pay is $100,000-132,500 per year plus commissions and benefits. THMA offers a comprehensive slate of benefits including health insurance, dental insurance, vision insurance, 401(k) matching, cell phone and commuter reimbursements, generous paid time off, and paid parental leave. We also offer non-monetary benefits designed to support team members fully including learning and development programs, coaching for working parents and caregivers, free therapy and professional coaching sessions, one-on-one financial coaching, and free legal support services.

Long-term growth leads to business success - and here at Bogart Wealth, we welcome prospective team members who can help push our vision forward. We're currently searching for an experienced business development director who can partner with multiple departments to drive measurable results that benefit our business. Our ideal candidate will be able to implement an effective sales approach that expands our reach, strengthens client relationships, and trains our sales professionals. Objectives of this role: Develop, execute, and oversee a business strategy that prioritizes growth and positive customer ratings. Maintain positive professional relationships with current clients and identify areas for potential clients. Use financial techniques to improve sales revenue. Tracking and analyzing specific metrics and KPIS to measure company's growth, revenue generation, and client acquisition. Partner with the Director of Advisory and Marketing to help train personnel and help develop their skills. Responsibilities: Develop Business Development Department and Staff. Conduct high-level industry research to develop effective sales solutions. Planning and overseeing new business development initiatives. Strong understanding of wealth services as well as business position and competition to keep business competitive. Participate in collaborative business meetings to update leadership. Interact with prospective clients and respond to important inquiries about the company's services Conduct market research to identify new business development opportunities. Creating and implementing sales strategies and identifying new markets to enter. Qualifications: Bachelor's degree in business, marketing, or related field 10+ years of sales experience Proven record of sales growth and closing skills Exceptional strategic planning and project management skills Clear verbal and written communication skills Enthusiasm for the company and its growth potential Data analysis skills Ability to interact with media, PR Preferred Qualifications: Experience in managing a team Sharp negotiation and networking skills Organizational skills Self-driven Problem-solving skills Benefits: Competitive compensation Health benefits fully covered for employees A 401(k)-retirement plan with match A fun and friendly team of colleagues

McKinley Marketing Partner's conservative nonprofit client wants a marketing director to join their team. The director is responsible for guiding the strategic direction and implementation of marketing initiatives that promote the brand. This includes utilizing the website, products, messaging, market research, design, and paid advertising to support conservative policy solutions and raise awareness of the brand. Leading both the creative and marketing teams, the director also manages partnerships with external agencies in advertising, web development, production, digital services, and research. Additionally, they represent the team and advocate for the department, both internally and externally. This job is fully onsite. Candidates must be comfortable commuting to Washington, D.C. Responsibilities Develop and execute marketing strategies that align with organizational objectives, clearly conveying the company's vision and direction to key audiences Optimize multi-channel marketing efforts across web, email, print, television, radio, and more Act as the primary strategist within the company, offering guidance and coordination for marketing and branding initiatives that span multiple departments Oversee the development, production, and upkeep of both new and existing website projects Drive brand positioning, differentiation, and equity to expand reach and enhance brand recognition Set departmental priorities and goals, manage the budget to maximize ROI, utilize department resources efficiently, and provide clear direction for staff activities Recommend staffing needs, recruit top talent for approved positions, and foster team growth Cultivate strong relationships with other conservative groups and policy organizations, sharing marketing strategies and collaborating on projects to enhance collective impact Represent the company at donor events, coalition conferences, and internal meetings, serving as a key spokesperson for the organization Requirements Bachelor's degree in marketing, advertising, or a related field Minimum 10 years of relevant marketing experience Excellent communication and interpersonal skills Experience managing multiple projects in a fast-paced environment Strong analytical and organizational skills

Tech Product Marketing Manager Dexian is a Talent + Technology Solutions company, dedicated to driving transformative outcomes through innovative workforce and IT solutions. We believe in Black Sky Thinking-an approach that pushes beyond conventional methods to unlock new possibilities. As a Guiding Light in the industry, we illuminate pathways for clients and talent, delivering seamless, frictionless experiences that set us apart. About the Role We're looking for a Tech Product Marketing Manager to help shape and execute our marketing strategy for technology solutions. This role will be key in positioning our technology solutions, crafting compelling messaging, and enabling sales teams with the insights and materials needed to drive engagement and revenue. Reporting to the Director of B2B Marketing, this role requires a blend of strategic thinking, creative storytelling, and hands-on execution. Key Responsibilities Develop and execute go-to-market strategies for our technology solutions, ensuring alignment with brand messaging and business objectives. Create compelling product positioning, messaging, and value propositions that differentiate Dexian's offerings in the market. Partner with sales teams to develop sales enablement materials, including pitch decks, case studies, whitepapers, and competitive insights. Collaborate with internal stakeholders to build content strategies that drive awareness, engagement, and lead generation. Conduct market research and competitive analysis to identify industry trends and customer needs, translating insights into actionable strategies. Support demand generation campaigns by providing messaging guidance, content development, and campaign execution support. Track and measure the effectiveness of marketing initiatives, optimizing based on data-driven insights. Qualifications & Experience 3+ years of experience in product marketing and sales enablement within a technology, IT solutions environment. Strong understanding of go-to-market strategies, brand positioning, and sales enablement best practices. Experience developing marketing content, messaging frameworks, and customer-facing collateral. Ability to translate complex technology solutions into clear, compelling narratives. Excellent collaboration and communication skills, with experience working cross-functionally with sales, product, and marketing teams. Proficiency in content management systems, marketing automation tools, and analytics platforms is a plus. Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status

Broadway at The National is seeking a Marketing Manager A Nederlander Presentation, Broadway at The National brings the magic of live theater to Washington, D.C., hosting world-class Broadway productions in the historic National Theatre. As a cornerstone of the city's performing arts scene, we are passionate about delivering unforgettable experiences for theatergoers while fostering a dynamic and collaborative work environment. We are looking for a dedicated and enthusiastic Marketing Manager to join our team. The Marketing Manager is responsible for the day-to-day administrative support of Broadway at The National's media campaigns, promotions, digital presence, and other marketing efforts. This is a full-time, in-office position that reports to the Senior Director of Marketing & Audience Services. If you thrive in a fast-paced, creative setting and have a passion for the performing arts, this is your chance to be part of something extraordinary! Responsibilities include but are not limited to: Paid Media: · Track the progress of all advertising plans, monitoring deadlines for various stages of campaigns across all media · Manage traditional media buying for print, TV, and radio advertising for all single ticket campaigns. · Collaborate with station promotion directors to develop compelling on-air promotions, on-site activations, and trade opportunities with special attention to increasing frequency and added value. · Provide weekly reporting for all traditional media, monitoring GRP and impression delivery to request and approve make-goods as appropriate. · Assist in the planning and execution of paid digital with Broadway at The National's digital agency, managing traffic, ongoing recommendations, and insight summarization. · Coordinate benefit fulfillment for Broadway at The National's media sponsors. Digital Media: · Oversee the execution of all organic social media efforts (Facebook, Instagram, YouTube, TikTok) for Broadway at The National. Includes scheduling, engagement monitoring, and tracking/optimization. ·Assign all graphic design requests to designers, coordinating edit requests and tracking approvals. · Assist with website and app updates as needed. Earned Media: · Assist in the execution of publicity opportunities for individual show campaigns. Includes coordinating talent appearances and interviews for TV, radio, and online pubs. · Maintain press asset digital filing, ensuring all show and venue assets are up to date, approved, and cleared for use. · Collaborate with influencers, community leaders, and online personalities to better champion all shows at The National. Community Partnerships: · Assist the planning and execution of large-scale promotions, grassroots outreach, and influencer marketing campaigns. · Support efforts to secure new partners across restaurants, hotels, clubs, and small businesses to meet engagement goals for both season and individual show campaigns. · Coordinate benefit fulfillment for Broadway at The National's restaurant, and community partners, including tickets, ad inclusions, and year-round brand amplification. · Manage tabling and activation efforts, liaising with brand ambassadors to represent Broadway at The National within the community to generate interest and advance sales. Qualifications · 3-5 years of relevant marketing, media planning, or agency experience required · Proficiency with MS Office and Google Suite required · Experience with Meta Business Suite preferred · GA4, WordPress, and SEO knowledge a plus · Excellent communication skills including both verbal and writing · An enthusiasm for the arts, entertainment, music, and theatre · Comfort with a fast-paced environment with acute attention to detail is a must Annual Salary: $58,000-$60,000 To Apply: Interested candidates should submit resume and cover letter via email to ********************************* or mail to theatre address below. No phone calls, please. The Nederlander Organization and National Theatre Group are committed to a workplace where everyone is free from bias, prejudice, discrimination, and harassment. The organization strives to ensure a welcoming work environment where everyone belongs and is valued, encouraged & respected for their unique contributions. We are focused on building a culture that acknowledges and values Diversity, Equity, and Inclusion. We are an equal opportunity employer and welcome all to apply. Broadway at the National is located at: Broadway at The National 1321 Pennsylvania Avenue NW Washington, D.C. 20004

Our Mission At Palo Alto Networks everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life. Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are. Who We Are We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included. As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few! At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision. Job Description Your Career The Senior Product Marketing Manager, Unit 42, will lead the planning and execution of the product marketing strategy for our rapidly growing IR services business. This involves building bold, sharp positioning and driving GTM programs to grow the adoption rate of Unit 42 IR customers. You'll partner with one of the industry's leading incident response, threat research, and managed services teams to up-level our reputation and success as an elite cybersecurity services provider, as part of one of the most innovative and fastest growing business at Palo Alto Networks. Your Impact Partner with our IR team to communicate clear and powerful messages that establish Unit 42 as the leading IR services provider Build bold, sharp product marketing content, including blogs, reports, videos, and presentations, focused on Incident Response for Unit 42 Track the IR market and competitive landscape in collaboration with product, marketing, and sales leadership Launching campaigns & programs - creating content for digital media, websites, and customer presentations Leading the analyst engagements and presentations to drive awareness and get outside-in perspective Enabling sales teams to understand the value proposition and key differentiators - Creating and delivering presentations at internal sales events on how Unit 42 differentiates the portfolio across all managed Palo Alto Networks offerings Work closely with other Unit 42 teams to contribute annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape Spearhead service launches - plan the launch of new releases and manage messaging, positioning, collateral development, and drive the product launch Qualifications Your Experience 8+ years of product marketing experience, ideally with 5+ years in cybersecurity Experience with developing and leading innovative GTM programs to drive customer adoption is strongly preferred An understanding of the Threat Intelligence, Incident Response, and threat detection, and a basic understanding of enterprise security SOC roles is desirable Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success Bachelor's degree required, Technical degree or equivalent background or equivalent military experience is desirable Experience and innovative energy to champion successful market and competitive disruption initiatives Additional Information The Team Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis. Compensation Disclosure The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $155000 - $252000/YR The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here. Our Commitment We're problem solvers that take risks and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines. Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections. Overview: Cvent's Global Demand Center is seeking an organized, strategic marketing professional to join our marketing team as an audience targeting specialist. Our ideal candidate is a skilled project manager with a passion for marketing operations, understanding of how personalization in marketing campaigns is key, and interest in discovering new ways to solve the needs of the business. In this role on the Marketing Data & Insights team, you will: serve as an audience targeting expert, analyze marketing program performance, and operationalize how we “go to market” across all channels. We are looking for an individual with excellent technical and communication skills that thrives in a collaborative environment, who is willing to build relationships and get things done. While attention to detail is crucial, the ability to be flexible, think quickly on your feet, and fully understand dependencies and the “big picture” is also important. What You Will Be Doing: Audience Segmentation and the “Ideal Customer Profile” Understand and identify our ideal customer profile globally by analyzing our customers and marketing leads. Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns Audience First Strategy, Consultation, & Usage Enable marketing campaign owners in personalizing their campaigns to the audience segments we define (getting us to the right message at the right time to the right person) Reduce time to market (TAT) in our daily operations and improve conversion rates along the customer journey. Ensure communication with key decision-makers within target organizations. Use data, insights and AI to improve performance of our campaigns to our target audiences Audience Data Enablement & Governance Ensure target contact lists are consistent, accurate, and compliant across marketing systems. Work with data vendors and research teams to ensure complete information for effective targeting in marketing campaigns. Educate the marketing department on the best practices and guidelines for direct sales and marketing regulations globally. What You Need for This Position: 2-3 years of experience in marketing data operations, marketing analytics, or a related role. Familiarity with audiences, segmentation, and marketing-owned communications strategy Proficiency in data analysis tools such as Microsoft Excel with the ability to interpret complex data and provide actionable insights. Knowledge of digital marketing channels and tactics Understanding of Marketing Automation tools like Marketo or HubSpot and CRMs like Salesforce Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, host presentations, and to work with multiple business/technical stakeholders to establish, communicate, and meet agreed-upon deadlines. Must be self-motivated and enjoy a fast-paced environment, where you will work both with teams and independently. The Following Would Offer a Strong Advantage: Basic knowledge of SQL. Experience with contact data vendors like ZoomInfo, Slintel, etc. Experience with usage of data visualization/BI tools like Sigma or Tableau Experience with intent vendors like 6Sense