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What is a marketing designer and how to become one
As a marketing designer, you are to generate digital images and illustrations. Your aim is to develop a presentation for businesses and companies to promote and market their goods and services. You are responsible for designing, picturing, and implementing graphic design for projects within budget. Apart from this, you are expected to collaborate with the marketing graphics manager to confirm marketing aims.
For marketing material improvement, you must discuss brand commitment, creative direction, and top standards for execution. Your job involves photography which enables you to oversee product photography for marketing and ensuring that it entails styling details, project delivery, and shot objectives. You are to design and develop arrangements for advertisement, including images and copy. You are also to ensure the precision of parameters and file establishment for every work done and assist others with creative thinking and brainstorming sessions.
The ability to present creative ideas, exceptional technical and organization skills, and solid knowledge of design concepts and ideas are vital to this role. The mean salary of a marketing designer is $52,000 annually or $18.57 per hour. Qualification for this position includes a bachelor's degree in Graphics Designing or other related fields.
What general advice would you give to a Marketing Designer?
Dr. Sarah Satterfield Ph.D.
Department Chair Visual and Performing Arts, Professor of Music and Humanities, College of Central Florida
Avg. Salary $56,958
Avg. Salary $59,228
Growth Rate 3%
Growth Rate 0.3%
American Indian and Alaska Native 0.37%
Asian 10.42%
Black or African American 3.42%
Hispanic or Latino 10.63%
Unknown 4.99%
White 70.17%
Genderfemale 52.98%
male 47.02%
Age - 37American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 37Stress level is moderate
7.1 - high
Complexity Level is advanced
7 - challenging
Work Life balance is poor
6.4 - fair
Marketing Designer career paths
Key steps to become a marketing designer
Explore marketing designer education requirements
Start to develop specific marketing designer skills
Skills 
Percentages Sketch 13.86% Graphic Design 8.38% Digital Marketing 8.13% CSS 5.43% Adobe Creative Suite 5.32% Complete relevant marketing designer training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing designers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing designer based on U.S. Bureau of Labor Statistics data and data from real marketing designer resumes.Gain additional marketing designer certifications
More About CertificationsMarketing designer certifications can show employers you have a baseline of knowledge expected for the position. Certifications can also make you a more competitive candidate. Even if employers don't require a specific marketing designer certification, having one may help you stand out relative to other applicants.
The most common certifications for marketing designers include Master Certified Web Professional - Designer (CWP) and Google Data Analytics Professional Certificate.
Research marketing designer duties and responsibilities
- Administer company website using PHP coding and manage Instagram/Facebook profiles.
- Maintain and redevelop restaurant websites utilizing HTML, CSS, and Wordpress.
- Create promotional advertisements for social media platforms such as Facebook, Instagram, TV, etc.
- Collaborate with groups across the company to design and build UI, HTML and CSS components for online user services.
Prepare your marketing designer resume
When your background is strong enough, you can start writing your marketing designer resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing designer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose From 10+ Customizable Marketing Designer Resume templates
Build a professional Marketing Designer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Marketing Designer resume.
Apply for marketing designer jobs
Now it's time to start searching for a marketing designer job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How Did You Land Your First Marketing Designer Job
Are you a Marketing Designer?
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Average marketing designer salary
The average Marketing Designer salary in the United States is $56,958 per year or $27 per hour. Marketing designer salaries range between $36,000 and $88,000 per year.
What Am I Worth?
How do marketing designers rate their job?
Marketing Designer reviews
There is so much to like about working as Graphic Designer ... the seeing how all the elements of words, space, colors, visuals (photos, graphics, charts,...) come together on a page...sharing info with others to learn and use
When working with others who can not make up their minds as deadline approaches nor take responsibility and blames others for their own "misdoings".
Interference in mid of work.
Creativity, Innovation, Intact Brand Integrity through Brand Guidelines
Working in the production/preflight realm of work is great because I am able to execute the concept that the designer comes up with. I have a very technical role that requires a lot of attention to detail, which is something I enjoy. Also, the competition is stiffer considering most designers are not trained to do production work
A lot of companies and hiring directors don't understand the importance of the role and how much technical skill it requires, therefore a lot of employers tend to pay less, when they should be paying more. This role takes more training.
Updated January 8, 2025
