E-marketing is a type of marketing strategy that uses digital channels to promote and sell products or services. Also known as Internet Marketing or Online Marketing, it involves leveraging various online platforms, such as social media, email, search engines, websites, and mobile apps, to reach and engage with potential customers. This is incredibly valuable as it allows you to reach and target those people who are already using electronic devices and the internet to interact with companies.

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Marketing Consultant skills for your resume and career

Q: What are leads in marketing?

In marketing, leads refer to a contact that is a potential customer. Some companies use leads to refer to any contact, but it is often used to refer to a contract with the potential to be a customer.

Q: What are marketing tactics?

Marketing tactics are any specific actions a company takes to increase customer awareness or promote a product. These actions typically consider what is commonly known as "The Five Ps of Marketing."

Q: What are the elements of the marketing mix?

The elements of the marketing mix include product, price, place, and promotion. By considering each element of the marketing mix, companies can craft a comprehensive and effective marketing plan that will help them reach their goals.

Q: What does PDP stand for in marketing?

In marketing, PDP stands for "product detail page" and refers to the webpage on an e-commerce website that provides detailed information about a specific product. This includes a product description, features and benefits, specifications, pricing, and images or videos of the product.

Q: What is DTC marketing?

DTC marketing stands for "direct-to-consumer marketing" and refers to any tactics used to promote products directly to consumers versus through a retail business. It is designed for brands that skip traditional distribution channels and sell directly to their customers. To accomplish this, DTC brands rely on the power of marketing more than the typical brand.

Q: What is EPC in affiliate marketing?

In affiliate marketing, EPC stands for "Earnings Per Click'' and is a special metric that shows the average amount of revenue you earn each time someone clicks on your affiliate links. In pay-per-click affiliate marketing programs like EPC, this is defined as the commission rate or payment you receive for your click-throughs or activity on your affiliate links.

Q: What is an integrated marketing campaign?

An integrated marketing campaign is a type of marketing campaign that combines content, email, and social media to promote a message to a specific audience. Integrated marketing campaigns combine marketing with social media to convert viewers into customers.

Q: What is cannibalization in marketing?

Cannibalization in marketing refers to the negative impact that a new product or service can have on the sales of an existing product or service within the same company. Just imagine a blood-thirsty ravenous product eating all of your other products... oh the carnage!

Q: What is customer marketing?

Customer marketing is a product marketing strategy that companies use to center their business and product marketing efforts around customer relationships, customer needs, and customer loyalty. In other words, it focuses on building and maintaining relationships with existing customers through the use of targeted marketing campaigns and personalized communication, which connect with customers, increase customer loyalty, and encourage repeat business.

Updated January 8, 2025

7 min read

Quoted Experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing consultant skills. We ranked the top skills for marketing consultants based on the percentage of resumes they appeared on. For example, 11.6% of marketing consultant resumes contained customer service as a skill. Continue reading to find out what skills a marketing consultant needs to be successful in the workplace.

15 marketing consultant skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing consultants use customer service:

Provide superior customer service experience to current and potential advertisers to ensure long term relationships and potential for new business opportunities.
Build new client relationships and maintain existing long-term relationships by following up with customers and providing exceptional customer service.

2. Web Content

Here's how marketing consultants use web content:

Write and design visually interesting literature and web content to communicate technical information in a clear and understandable manner.
Developed strategic global marketing/communications/social media plans, integrated marketing campaigns, web content, articles and print collateral.

3. Media Sales

Here's how marketing consultants use media sales:

Consult on a variety of media sales development initiatives.
Number one digital media sales ISR.

4. Digital Marketing

Here's how marketing consultants use digital marketing:

Prospected, Qualified, Designed and Delivered local businesses customized print & digital marketing campaigns using Value-based selling method.
Conceived and executed targeted digital marketing programs to increase subscriber and advertiser acquisition, retention, and conversion rates.

5. Marketing Campaigns

Here's how marketing consultants use marketing campaigns:

Project Management: Spearheaded full life-cycle project management for countless marketing campaigns and product launches in direct adherence to customer requirements.
Created marketing campaigns for local and regional businesses, tactically utilizing radio advertisements to enhance their overall marketing plan and ROI.

6. Salesforce Marketing Cloud

Here's how marketing consultants use salesforce marketing cloud:

Specialized using marketing automation tools such as Pardot, Salesforce Marketing Cloud (ExactTarget), Hubspot and WordPress.

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7. PowerPoint

Here's how marketing consultants use powerpoint:

Designed and updated comprehensive database management system, advanced PowerPoint presentations researched future sales opportunities for $80MM printing company.
Provided assistance to all account executives for client presentations including updating various PowerPoint presentations for relevance and timeliness.

Select Skills To Add To Your Resume

Customer Service

Web Content

Media Sales

Digital Marketing

Marketing Campaigns

Salesforce Marketing Cloud

8. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how marketing consultants use salesforce:

Piloted laptop usage for SalesForce and compiled report on effectiveness of program within medical marketing field
Analyzed customer metrics from product data and SalesForce to identify customer success factors.

9. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing consultants use email campaigns:

Managed marketing activities such as email campaigns, collateral related material for different initiatives.
Executed email campaigns, reported results to client Monitored and maintained prospect database

10. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing consultants use market research:

Performed market research and presented recommendations to the Downtown Development Agency for the market based on demographic information obtained during research.
Developed lead generation program and conducted market research to identify decision-makers in targeted vertical markets for national Internet services firm.

11. Facebook

Here's how marketing consultants use facebook:

Created Facebook content and managed community pages for Positive Impact Magazine and Positive Impact Celebration.
Partnered with executive management to initiate a social media marketing strategy including Facebook and Twitter.

12. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing consultants use business development:

Managed organization/business development and lead communication process.
Developed revenue-generating business development strategies.

13. Twitter

Here's how marketing consultants use twitter:

Developed marketing campaigns to increase lead generation*Designed print advertising campaign*Helped refine company's messaging*Created company's Facebook page and Twitter account
Updated company page and responded to customer inquiry/feedback on multiple media platforms including Twitter and Facebook.

14. Press Releases

Here's how marketing consultants use press releases:

Executed corporate communication initiatives including maintaining website content, managing social media, writing press releases, and publishing newsletters.
Managed the marketing department which included the designing and implementation of diocesan-wide communications plans and all media press releases.

15. ROI

Here's how marketing consultants use roi:

Analyze and develop client advertising business strategies and provide valuable solution based advertising program recommendations based on ROI.
Administered weekly division meetings to educate senior management on promotional program ROI and achieving revenue target goal objectives.

12 Marketing Consultant Resume Examples

Build a professional marketing consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 12+ resume templates to create your marketing consultant resume.


Roy Butler Marketing Consultant Contact Information Silver Spring, MD (240) 555-9449 rbutler@example.com Skills • Internet • Customer Relationships • Real Estate • Financial Institutions • Sales Goals • Paid Search • Direct Reports • Workforce • ROI • Event Logistics Employment History Marketing Consultant 2020 - Present Verizon Silver Spring, MD • Design and project management, leading and impleme • Created reports using PROC REPORT, PROC TABULATE, ODS statements and PROC TEMPLATE to generate output formats in HTML. • Started as a customer service representative. Consultant 2016 - 2020 Capgemini Chicago, IL • Commissioned a counter party risk analyses product for the healthcare client Shire UK. • Involved in the identification and analysis of the source data for performing the ETL operations. • Prepared and conducted OTC overview/training sessions for consultants and end users to facilitate this endeavor. • Implemented Oracle Project Management integration with Microsoft Project and Oracle Project Costing. • Call center, Responsible for business to business sales. Sales/Marketing 2014 - 2016 AT&T Saint Louis, MO • Worked with Product Development and Product Management Teams for new product introductions and rollouts. • Provided excellent customer service to all guests. Education Bachelor's Degree Marketing 2006 - 2009 Michigan State University East Lansing, MI


Dorothy Thompson Marketing Consultant Contact Info Austin, TX (890) 555-5513 dthompson@example.com Skills Sales ProcessAdministrative FunctionsManagement SystemERPGraphic DesignConference CallsCommunicationProject ManagementCSSWeb Content Employment History Marketing Consultant 2018 - Present ReachLocal Austin, TX • Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts. • Consult and Develop online media strategy with clients. • Developed relationships with potential clientele seeking online marketing services. • Created a variety of complex marketing and business plans for new market opportunities. • Achieved rating of A- by 2007 Credit Card Monitor Report - Best in Class Online Application (CCM, 11/07). Project Coordinator 2015 - 2018 AT&T Houston, TX • Developed and implemented a document control process that Nsoro used for the AT&T account. • Applied Project Management methodologies to achieve organizational goals. • Revised and updated methods and procedures for reports. • Prepared policy letters to standardize system usage through the project management team. Logistics Coordinator 2007 - 2009 Serco San Diego, CA • Supply Chain Management Received supplies, equipment and resale items. • Collaborated with Sales, Warehouse, and Procurement to ensure all corporate goals and customer service levels are met or exceeded. Education Master's Degree Business 2009 - 2010 Ashford University San Diego, CA Bachelor's Degree Business 1999 - 2002 Ashford University San Diego, CA


Hannah Campbell Marketing Consultant Greensboro, NC hcampbell@example.com (270) 555-1109 Experience Marketing Consultant 2017 - Present LindsayGreensboro, NC • Supervised daily call center operations and monitored key performance metrics against service levels for The New York Times. • Implemented and online ordering process to streamline vendor order processing. Consultant 2015 - 2017 American International GroupGreensboro, NC • Project management, overall control and integration. • Designed universes named Accounts Payable, Purchasing and Capital Projects using Oracle 10g/11g, Teradata 13. • Validated incoming data by assisting with replication functions from Mainframe to SQL Server. • Developed project management plan for hospital wide usage. Sales/Marketing 2011 - 2015 J. C. PenneyGreensboro, NC • Used direct reports to identify sales opportunities. • Work with Optech's on achieving monthly sales goals. • Account Management /Relationship - Builder of trust uncovers latent needs at all levels of customers organization, including C level. • Executed Account Management functions for 260+ accounts, which generated over 3.6 million in annual revenue. • Managed a sales floor consisting of up to 35 sales reps. Skills Account Management Project Management Web Content Product Development PPC Event Logistics Metrics Hardware Customer Relations Design Documents Education Bachelor's Degree History 2003 - 2006 University of North Carolina at GreensboroGreensboro, NC


Sara Miller Marketing Consultant Employment History Marketing Consultant 2020 - Present VerizonTampa, FL • Organize and lead cross-departmental teams to create, manage, and promote online resources for customer on-boarding and education. • Developed measureable tactics for strategy execution through variety of media including digital, social, online, and print. • Reduced agency retainer burn by writing copy for marketing collateral, demand generation campaigns and webcontent on ad hoc basis. Marketing Coordinator 2018 - 2020 MeadWestvaco Consumer Packaging GroupRichmond, VA • Formulated and strengthened new and existing marketing collateral and signage. • Advanced national field training objectives by serving as liaison between internal departments uniting different teams with common goals. • Initiated business development function resulting in several multi-year project awards. • Demonstrated return-on-investment (ROI) for clients with budgets ranging from $30,000 to $1M. Public Relations Assistant 2014 - 2018 New York HoldingsRichmond, VA • Assisted in game preparation/set up for women's volleyball, gymnastics, and softball. • Created new reports as needed using PowerPoint and Excel for V.P. • Create advertisements and write press releases for clients Observe and participate in meetings Perform time logs for video production Education Bachelor's Degree Business 2011 - 2014 Strayer UniversityWashington, DC Contact Information Tampa, FL (470) 555-9418 smiller@example.com Skills Press Releases Email Campaigns Data Collection CSS CRM Online Company Website Paid Search Communication Content Development


Dylan Hawkins Marketing Consultant Milwaukee, WI (790) 555-8343 dhawkins@example.com Skills Press Releases Company Website Public Policy Online Content Development Product Information Analytics Trade Publications Internal Communications Project Management Employment History Marketing Consultant 2019 - Present Wells FargoMilwaukee, WI • Lead UAT Testing of the enhancements to the functionality within the Midas+ system. • Utilized Google AdWords and Google Analytics. • Researched, developed, and implemented online marketing strategies to increase customer conversions via the web. Marketing Assistant 2013 - 2019 Ithaca City School DistrictMain, PA • Organize, plan and assist with CND staff meetings (prepare agendas, PowerPoint presentations, reports). • Organized and executed over 15 local branch events that resulted in more than 100 new accounts. • Acted as liaison with consultants to develop and deploy online database features. • Increased CTR of email campaigns by 25% in two months using A/B testing and segmentation/targeting. Public Relations Assistant 2007 - 2013 AgapeMain, PA • Represented NAM legislative priorities at multiple congressional meetings on Capitol Hill and at PAC events. • Establish Estrella Plant Communication System and issue monthly plant newspaper. Education Bachelor's Degree Marketing 2004 - 2007 Pennsylvania State UniversityMain, PA


Nicholas Walker Marketing Consultant Plano, TX (880) 555-0628 nwalker@example.com Experience: Marketing Consultant ReachLocal Plano, TX 2015 - Present • Prospected, acquired, retained, and renewed clients on a B2B level for online marketing purposes. • Consulted with client about current website and recommended any changes to help improve online conversions. • Consult with top executives and business owners regarding Digital Strategy Development and Risk Mitigation across all traditional and online marketing assets. • Develop and implemented a software platform marketing strategy for SMBs in the Tampa Bay area. Promotions Assistant Clear Channel Communications San Antonio, TX 2010 - 2015 • Charged with growing the regional Q102 brand through: event promotions, corporate sponsorships programs, charity work and fund raising. • Planned and executed large-scale promotional events * Managed Spanish language social media outreach and website content development. • Assisted the media room during every concert and was main source of communication with the performing artists. • Attended promotional events and interacted with listeners. Marketing And Promotions Internship CBS College Station, TX 2009 - 2010 • Maintained corporate standards when distributing promotional materials. • Created RFPs and PowerPoint pitchbooks evaluating carbon emissions from coal, oil, and gas. • Posted social media content on the US 99.5 website and Eventful to inform radio listeners of promotional events and concerts. • Updated online promotions and press releases through company website and social-media sites. • Developed and presented station visuals for special events. Skills • Business Development • Special Events • Sales Support • Online • Promotional Events • Communication • Front Office • Necessary Supplies • Customer Service • Account Management Education: Bachelor's Degree Texas A&M University College Station, TX 2006 - 2009 • Major: Marketing


Barbara Bradley Marketing Consultant Columbia, SC (630) 555-2362 bbradley@example.com Experience: 2011 - Present Marketing Consultant / Verizon / Columbia, SC • Managed internal communications and employee engagement activities with support from a seven-member direct reporting team and a $2M budget. • Led cross-functional teams to execute promotional sweepstakes, specialty retail events, direct mail and internet campaigns, and grassroots marketing. • Organize and lead cross-departmental teams to create, manage, and promote online resources for customer on-boarding and education. • Developed and implemented the overall communications strategy to obtain / retain customers. 2010 - 2011 Marketing Assistant / MGT of America / Tallahassee, FL • Authored 20 blog posts about the success of The Ohio Benefit Bank informational events on BlogSpot. • Networked at events set by Property Management Associations for business development. • Identified profit drivers and risks from financial statements. 2008 - 2010 Public Relations Assistant / Mayfield Fund / Tallahassee, FL • Designed and launched social media initiatives Helped coordinate fundraisers and community programs American Red Cross Disaster Public Affairs certified • Maintained effective relationships and communication between all call center departments through clear communication. Skills: Internal Communications, Email Campaigns, New Customers, Public Affairs, Press Releases, Communication, Customer Service, Online, Paid Search, Word Processing Education: 2005 - 2008 Bachelor's Degree Psychology / Florida State University / Tallahassee, FL


Julie Harper Marketing Consultant Dallas, TX \| (380) 555-7043 \| jharper@example.com Work Experience Marketing Consultant, AT&T - Dallas, TX 2020 - Present Worked with businesses over the telephone to present and sell a variety of advertising media including internet and print advertising. Managed digital platform in support of $100M customer acquisition marketing initiative. Handled system administration, tool development, application security and Project management for upgrades. Manage market research function - identifying business implications of research and evaluation of results that will impact pricing and product development. Marketing Specialist, Real Estate One - Sterling Heights, MI 2019 - 2020 Updated project status in internal and external project management systems. Serviced dual corporate business units with project coordination and expertise to enhance operations in national and local markets. Re-launched company website using Word Press blogging platform, Microsoft Office, and Adobe CS applications. Marketing Communications Coordinator, Comcast - Sterling Heights, MI 2017 - 2019 Restored computer and serviced the internet from a customer point of view. Lead the successful management of email campaigns to adhere to timelines to launch campaigns as scheduled. Create new accounts through network of 30+ property managers. Coordinate and attend weekend promotional events and interact with customers in an enthusiastic manner. Skills Internet, Data Analysis, Business Strategy, Twitter, Project Management, Communication Strategies, Competitive Analysis, Youtube, Promotional Campaigns, Marketing Collateral Education Bachelor's Degree Business 2014 - 2017 Ohio State University - Columbus, OH


Lori Stone Marketing Consultant Austin, TX (710) 555-2136 lstone@example.com Experience Marketing Consultant, Yodle, Austin, TX 2015 - Present • Presented customized solutions through online webinars. • Developed expertise in online marketing and across designated industries. • Have used Marketo for sending email campaigns. Media Coordinator, Social Services, Ellicott City, MD 2014 - 2015 • Established an Instagram and Twitter page for the Red Knot Restaurant & Galloping Hill Golf Course. • Assisted with monitoring blogs for MAC press and @maccosmetics on twitter. • Managed 5 Twitter accounts for clients. • Develop content schedules and publish across all social channels on behalf of AT&T Stadium using Adobe Social and Ho Promotions Internship (Part-Time), Public Broadcasting Service, Main, PA 2012 - 2014 • Helped photograph and film live broadcasts and events for sponsoring clients and website. • Provided live on-air call backs for all FSU college football games. Skills • Company Website • Blog Posts • Media Planning • Web Content • Twitter • Client Events • Promotional Materials • Current Events • Community Outreach • Html Education 2011 - 2014 Bachelor's Degree Business, Pennsylvania State University Main, PA


Diana Harper Marketing Consultant Chicago, IL \| (350) 555-9973 \| dharper@example.com Employment History: ReachLocal - Chicago, IL 2019 - Present Marketing Consultant • Consult with top executives and business owners regarding Digital Strategy Development and Risk Mitigation across all traditional and online marketing assets. • Helped small to medium-sized businesses acquire, manage and retain customers online. • Conduct a comprehensive client needs analysis to develop strategies to create a strong online marketing and social media presence. • Consulted with businesses regarding Digital Strategy Development and Risk Mitigation across all traditional and online marketingassets. Ogilvy - Houston, TX 2015 - 2019 Marketing Assistant • Devised strategies to drive online traffic to festival website and social media platforms using google analytics 29. • Managed and tracked all clients with SalesForce CRM system. • Assisted Business Development team on a wide variety of projects • Prepare Powerpoint presentations for sales events. Ogilvy - Houston, TX 2013 - 2015 Public Relations Assistant • Worked with Account Executives to organize data and conduct social media outreach projects for promotion. • Coordinated, researched venues and produced special events for artist showcases. • Exercised graphic design and relationship building. • Utilized software including Photoshop, Excel, Word, QuickTime, Final Cut Pro, Adobe Premier. • Interacted with consumers via Facebook and Twitter. Skills: Twitter, Instagram, Business Strategy, General Public, ROI, Stat Crew, Company Website, Web Content, Powerpoint, Internet Education: Miami Dade College - Miami, FL 2010 - 2013 Bachelor's Degree Business


Frank Scott Marketing Consultant phone(890) 555-4662 addressNewark, DE emailfscott@example.com Experience 2019 - Present Marketing Consultant Bank of America · Newark, DE • Identified Bank of America's Online Banking as what 98% of customers would recommend to a friend. • Managed the design and facilitation of continuing education for account executives and marketing managers across the Business Development division. • Trained assistants on PowerPoint, Private Client Presentations, (proprietary presentation software), and on presentation preparation & completion. 2016 - 2019 Account Executive Verizon · Main, PA • Order entry from business customer ordering phone service and internet. • Offer sales and customer service to my clients. • Subject matter expert regarding complex communication issues specific to mobile cell phones, activation plans and technical issues. • Worked effectively and efficiently with office team members in a collaborative approach to expand the number of key account acquisitions. • Trusted advisor to C-level business leaders, educating and exciting them on a broad array of strategic I.T. 2006 - 2012 Marketing Executive McDonald's · Columbus, OH • Designed and built new pages for company website. • Managed branding consistency across agencies including corporate identity, Internet, and brand marketing. • Provided monthly ROI for entire district and made recommendations based on results. • Led development of new marketing strategy to penetrate and secure over 100 new accounts. • Integrated market research into strategic planning function. Skills • Capital Campaign • SEO • Content Development • Sales Process • Metrics • Online • Digital Solutions • Company Website • ROI • EMC Education 2013 - 2016 Doctoral Degree Marketing Pennsylvania State University · Main, PA 2012 - 2013 Master's Degree Marketing University of Cincinnati · Cincinnati, OH 2003 - 2006 Bachelor's Degree Business Ohio State University · Columbus, OH


Timothy Cunningham Marketing Consultant phone:(920) 555-4899 email:tcunningham@example.com address:Philadelphia, PA Employment History Marketing Consultant 2020 - Present Comcast · Philadelphia, PA • Directed and analyzed research for product development, enhancements and customer satisfaction. • Implemented marketing campaigns for online, multimedia and distance education products. Media Coordinator 2018 - 2020 Social Services · Trenton, NJ • Assisted in distributing new music and promotional materials from Universal Records artists to record stores in the region • Maintained various monthly co-op reports in excel database and distributed to internal and external sales personnel weekly/monthly. • Worked with the Fox News Digital team on web and graphic design on the website. • Coordinated social media content utilizing Facebook, Twitter, Hearsay and LinkedIn. • Enhanced the company image via viral marketing, word of mouth, the internet. Promotions Internship 2017 - 2018 Armada Co · East Lansing, MI • Collaborated with sales rep and client to increase traffic and visibility of products and services during live broadcasts remotes. • Assisted the on-site coordination of remote broadcasts, personality appearances and promotional events to ensure mutual benefit. • Developed creative online engagement tactics in cooperation with leadership, and sales in support of marketing strategy and goals. • Maintain a suitable, informative, & entertaining on-air content. Skills Customer Service Email Event Logistics Paid Search Public Service Announcements Snapchat CPG Twitter Event Set-Up Web Content Education Bachelor's Degree Advertising 2014 - 2017 Michigan State University · East Lansing, MI

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What skills help Marketing Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Marketing Consultant resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young Marketing Consultants need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all Marketing Consultants possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for Marketing Consultants?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What Marketing Consultant skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What technical skills for a Marketing Consultant stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing consultant skills to add to your resume

The most important skills for a marketing consultant resume and required skills for a marketing consultant to have include:

Customer Service
Web Content
Media Sales
Digital Marketing
Marketing Campaigns
Salesforce Marketing Cloud
PowerPoint
Salesforce
Email Campaigns
Market Research
Facebook
Business Development
Twitter
Press Releases
ROI
Real Estate

Search Engine Optimization
Instagram
Google Analytics
Promotional Campaigns
Linkedin
SEM
Web Design
Lead Management
Graphic Design
HTML
Event Planning
Local Businesses
Business Plan
Google Adwords
YouTube
Competitive Analysis

Content Creation
Target Market
Content Marketing
Pardot
Trade Shows
Account Management
Market Trends
B2B Marketing
Channel Marketing
Client Relationships
Product Development
Marketing Analytics
Content Development
Target Audience
PPC
Market Analysis

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Marketing Consultant skills FAQs

What are leads in marketing?

What are marketing tactics?

What are the elements of the marketing mix?

What does PDP stand for in marketing?

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What is EPC in affiliate marketing?

What is an integrated marketing campaign?

What is cannibalization in marketing?

What is customer marketing?

What is e-marketing?

What is environmental marketing?

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Updated January 8, 2025

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