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Marketing Consultant Education Requirements
Updated January 8, 2025
4 min read
There are several educational requirements to become a marketing consultant. Marketing consultants usually study business, marketing, or communication. 75% of marketing consultants hold a bachelor's degree, and 13% hold an master's degree. We analyzed 27,179 real marketing consultant resumes to see exactly what marketing consultant education sections show.
The most common colleges for marketing consultants are the University of Phoenix and the University of Phoenix.
There are also many online marketing consultant courses to help get the education required to be a marketing consultant.
There are certain marketing consultant certifications that you should consider. These marketing consultant certifications include Professional Certified Marketer (PCM) and Google Data Analytics Professional Certificate.
What education do you need to become a marketing consultant?
What degree do you need to be a marketing consultant?
- Bachelor's, 75%
- Master's, 13%
- Associate, 7%
- High School Diploma, 2%
- Other Degrees, 3%
What should I major in to become a marketing consultant?
- Business, 25%
- Marketing, 21%
- Communication, 11%
- Management, 5%
- Other Majors, 38%
Most common colleges for marketing consultants
Marketing Consultant Common College  | Percentages |
|---|---|
| University of Phoenix | 10.30% |
| New York University | 8.02% |
| Michigan State University | 5.61% |
| University of California - Davis | 5.57% |
| Arizona State University | 5.30% |
Best majors for marketing consultants
| Rank | Major | Percentages |
|---|---|---|
| 1 | Business | 24.9% |
| 2 | Marketing | 20.7% |
| 3 | Communication | 11.4% |
| 4 | Management | 4.7% |
| 5 | English | 4.4% |
Best colleges for marketing consultants
The best colleges for marketing consultants are Northwestern University, University of Pennsylvania, and Stanford University.
A marketing consultant with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for marketing consultants. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become marketing consultants.
1. University of Georgia
Athens, GA • Private
In-State Tuition
$11,830
Enrollment
29,474
2. University of Pennsylvania
Philadelphia, PA • Private
In-State Tuition
$55,584
Enrollment
10,764
3. University of Wisconsin - Madison
Madison, WI • Private
In-State Tuition
$10,555
Enrollment
30,360
4. University of Maryland - College Park
College Park, MD • Private
In-State Tuition
$10,595
Enrollment
30,184
5. Ball State University
Muncie, IN • Private
In-State Tuition
$9,896
Enrollment
15,529
20 best online courses for marketing consultants
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Use Python, SQL and Statistics to advance your programming skills and refine your ability to work with messy, complex datasets...
4. Marketing Analytics
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7. Digital Marketing (Part Time)
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...
8. Intro to Data Analytics
Discover if data is a career fit for you Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making. In this free, two-hour livestream, you’ll learn to understand, analyze, and interpret data so you too can join the data conversation. We’ll cover how to ask the right questions of your data and basic analytic functionality. Then you’ll apply your new found data analytic skills to a real-world dataset, allowing you...
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Get hands-on practice with over 80 data structures and algorithm exercises and guidance from a dedicated mentor to help prepare you for interviews and on-the-job scenarios...
10. Data Visualization
You will start by building data visualizations and dashboards, considering your audiences to be as effective as possible. Then, you’ll move into drafting presentations using storytelling techniques, visualizations, and animations to provide data-driven recommendations...
Top 10 most affordable universities for marketing consultants
The most affordable schools for marketing consultants are SUNY Farmingdale, fashion institute of technology, and baruch college of the city university of new york.
If the best universities for marketing consultants are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for marketing consultants.
1. SUNY Farmingdale
Farmingdale, NY • Private
In-State Tuition
$8,306
Cost of Attendance
16,091
F
2. Fashion Institute of Technology
New York, NY • Private
In-State Tuition
$5,740
Cost of Attendance
17,864
3. Baruch College of the City University of New York
New York, NY • Private
In-State Tuition
$7,262
Cost of Attendance
14,046
4. University of Florida
Gainesville, FL • Private
In-State Tuition
$6,381
Cost of Attendance
21,034
5. Florida State University
Tallahassee, FL • Private
In-State Tuition
$5,656
Cost of Attendance
21,623
Top 10 hardest universities to get into for marketing consultants
The hardest universities for marketing consultants to get into are Northwestern University, University of Pennsylvania, and Stanford University.
Some great schools for marketing consultants are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for marketing consultants based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.
1. Northwestern University
Evanston, IL • Private
Admissions Rate
8%
SAT Average
1,508
2. University of Pennsylvania
Philadelphia, PA • Private
Admissions Rate
8%
SAT Average
1,492
3. Stanford University
Stanford, CA • Private
Admissions Rate
4%
SAT Average
1,497
4. University of Southern California
Los Angeles, CA • Private
Admissions Rate
13%
SAT Average
1,445
5. Boston University
Boston, MA • Private
Admissions Rate
22%
SAT Average
1,420
Top 10 easy-to-apply-to universities for marketing consultants
The easiest schools for marketing consultants to get into are Oklahoma Wesleyan University, lim college, and university of the incarnate word.
Some schools are much easier to get into. If you want to start your career as a marketing consultant without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for marketing consultants.
1. Oklahoma Wesleyan University
Bartlesville, OK • Private
Admissions Rate
68%
SAT Average
964
2. LIM College
New York, NY • Private
Admissions Rate
83%
SAT Average
1,061
3. University of the Incarnate Word
San Antonio, TX • Private
Admissions Rate
88%
SAT Average
1,044
4. Notre Dame College
Cleveland, OH • Private
Admissions Rate
90%
SAT Average
994
5. Kean University
Union, NJ • Private
Admissions Rate
86%
SAT Average
991
Average marketing consultant salary by education level
| Marketing Consultant education level | Marketing Consultant salary |
|---|---|
| Master's Degree | $85,470 |
| Bachelor's Degree | $72,486 |
| Doctorate Degree | $86,475 |
Marketing Consultant Education FAQs
Have more questions? See all answers to common business and financial questions.
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Updated January 8, 2025
Updated January 8, 2025