What is a marketing campaign manager and how to become one

Updated January 8, 2025
4 min read
Quoted Experts
Joseph Shields,
Richard Tate

Marketing campaign managers are responsible for the lifecycle of a marketing campaign. This includes planning, executing, and reviewing a campaign to ensure that it meets stipulated goals. A marketing campaign manager may also oversee customer-related tasks, including messages and ad design.

Marketing campaign managers have to juggle various skills when performing their roles. They create and review budgets, collaborate with teams to compose compelling copy, and supervise the campaign as it hits multiple media.

These professionals may also coordinate with social media strategists and design online campaigns consistent with the brand's voice and message. Finally, they need strong leadership qualities as they have to work with various employees across the organization.

To become a marketing campaign manager, you'll need a degree in marketing, business administration, or a related field. You'll also need 3-5 years' experience working with marketing campaigns. Some employers look for proficiency with analytics software when hiring to fill this role.

What general advice would you give to a Marketing Campaign Manager?

J

Joseph Shields

Assistant Professor of Management and Marketing, Carthage College

Consider taking an entry-level sales role. Many marketing majors never consider an entry-level position in sales (especially Business-to-Business Sales), and this can be a big missed opportunity for several reasons. First, many companies require sales experience for their marketing positions, especially for mid/senior management positions. Second, sales experience will make you a better marketer, since you have intimate knowledge of the customer. Finally, who knows, you might love sales, and you will have the potential to make considerably more money than a career in marketing. Through the years, I have had dozens of my students take an entry-level sales position to leverage their experience to get a traditional marketing job, only to discover they loved sales and never pursued a career in marketing.
ScoreMarketing Campaign ManagerUS Average
Salary
7.5

Avg. Salary $97,710

Avg. Salary $59,228

Stability Level
7.5

Growth Rate 10%

Growth Rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 56.56%

male 43.44%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress Level
7.5

Stress level is high

7.1 - high

Complexity Level
9.0

Complexity Level is advanced

7 - challenging

Work Life Balance
3.5

Work Life balance is poor

6.4 - fair

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Marketing Campaign Manager career paths

Key steps to become a marketing campaign manager

  1. Explore marketing campaign manager education requirements

    Most common marketing campaign manager degrees

    Bachelor's

    77.3 %

    Master's

    12.6 %

    Associate

    7.4 %
  2. Start to develop specific marketing campaign manager skills

    Skills
    ascdesc
    Percentages
    ascdesc
    Digital Marketing12.90%
    Marketing Campaigns9.17%
    Integrated Marketing6.10%
    Email Marketing5.41%
    Lead Generation3.43%
  3. Complete relevant marketing campaign manager training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing campaign managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing campaign manager based on U.S. Bureau of Labor Statistics data and data from real marketing campaign manager resumes.
  4. Research marketing campaign manager duties and responsibilities

    • Experience in managing CRM and VIP affairs for an online casino/bingo network operating 25 brands.
    • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
    • Establish KPIs and dashboard metrics for performance monitoring.
    • Stay up-to-date to comply with ever changing SEO and PPC service delivery models and algorithms.
  5. Prepare your marketing campaign manager resume

    When your background is strong enough, you can start writing your marketing campaign manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing campaign manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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  6. Apply for marketing campaign manager jobs

    Now it's time to start searching for a marketing campaign manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How Did You Land Your First Marketing Campaign Manager Job

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Average marketing campaign manager salary

The average Marketing Campaign Manager salary in the United States is $97,710 per year or $47 per hour. Marketing campaign manager salaries range between $74,000 and $127,000 per year.

Average Marketing Campaign Manager Salary
$97,710 Yearly
$46.98 hourly

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How do marketing campaign managers rate their job?

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Marketing Campaign Manager reviews

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A zippia user wrote a review on May 2019
Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.


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A zippia user wrote a review on Apr 2019
Pros

Autonomy, relationship biolding

Cons

Meetings needs of all parties can be difficult but good negotiation helps!


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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