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Marketing campaign managers are responsible for the lifecycle of a marketing campaign. This includes planning, executing, and reviewing a campaign to ensure that it meets stipulated goals. A marketing campaign manager may also oversee customer-related tasks, including messages and ad design.
Marketing campaign managers have to juggle various skills when performing their roles. They create and review budgets, collaborate with teams to compose compelling copy, and supervise the campaign as it hits multiple media.
These professionals may also coordinate with social media strategists and design online campaigns consistent with the brand's voice and message. Finally, they need strong leadership qualities as they have to work with various employees across the organization.
To become a marketing campaign manager, you'll need a degree in marketing, business administration, or a related field. You'll also need 3-5 years' experience working with marketing campaigns. Some employers look for proficiency with analytics software when hiring to fill this role.
Joseph Shields
Assistant Professor of Management and Marketing, Carthage College
Avg. Salary $97,710
Avg. Salary $59,228
Growth Rate 10%
Growth Rate 0.3%
American Indian and Alaska Native 0.23%
Asian 8.15%
Black or African American 3.04%
Hispanic or Latino 8.67%
Unknown 5.32%
White 74.58%
Genderfemale 56.56%
male 43.44%
Age - 38American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 38Stress level is high
7.1 - high
Complexity Level is advanced
7 - challenging
Work Life balance is poor
6.4 - fair
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Skills![]() ![]() | Percentages![]() ![]() |
---|---|
Digital Marketing | 12.90% |
Marketing Campaigns | 9.17% |
Integrated Marketing | 6.10% |
Email Marketing | 5.41% |
Lead Generation | 3.43% |
When your background is strong enough, you can start writing your marketing campaign manager resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing campaign manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Now it's time to start searching for a marketing campaign manager job. Consider the tips below for a successful job search:
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The average Marketing Campaign Manager salary in the United States is $97,710 per year or $47 per hour. Marketing campaign manager salaries range between $74,000 and $127,000 per year.
What Am I Worth?
Overseeing printing For direct mail. Packaging design Developing hot mail list.
Unreasonable deadlines.
Autonomy, relationship biolding
Meetings needs of all parties can be difficult but good negotiation helps!